Secondnighters Magazine #3

COVER by Cala Rossini

SECONDNIGHTERS MAGAZINE - The Entertainment Magazine by Secondnights.com - #3 January 2011

INSIDE

UKD PROJECT CLUB IX CALA ROSSINI MAPOO LITTLE INNERWORLD MAGAZINE SECONDADS.COM TOP FURNITURE SLURLS

THE

EXPL ORE

R EMPRESS AND HIEROPHANT

| EVENTS | CLUBS | DJS | MAGAZINES | FASHION | TV SHOWS | MACHINIMIA | MUSIC | ENTERTAINMENT | SLURLS | COMMUNITY |

Secondnights.com CEO

Happy new Year to all the Secondnighters. hope will be for all of you a fantastic 2011. Begin the year with your best magazine :-) We have Miss Cala Rossini as Artist of the Month and as Cover’s firm.

We decide to dedicate each month the cover to the artist’s work. discover with us a great opportunity for you business project with Secondads.com and have fun with the UKD, Redclaw Inshan and the CLUB IX. Stay tuned!

We need you feedback!

Send your opinion about this first issue, what you think is good and what you think is bad, what you wish to find and which part to improve.

Your suggestions are important for us to build a better project.

36

14 THE EXPLORER

110 SLURLS

14 EMPRESS AND HIEROPHANT

28 LIVE MUSIC WORLD

114 TOP Fashion Slurl 118 My new home 122 Customizing Me

30 Melissa and the SL Music 36 The UKD Project

130 CREDITS & STUFF

46 TV, MEDIA & MACHINIMIA 48 Inner World Magazine 56 Giant Snails Racing!

60 CLUB LIFER 64 Dj of the Month - Redclaw Inshan 66 Club of the Month - CLUB IX 72 The Dj World Group in SL

78 SL TECHNOLOGY 82 SecondAds.com

90 THE PROFILER 94 Cala Rossini - SL Photographer 106 Mapoo Little

132 Advertise with Us 134 Secondnights Stuffs & goodies 138 Media Partners

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48

106

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Secondnigthers Magazine Staff and Managment Simone Peterman CEO Dafne Watanabe PR Manager SebCaen Neox InWorld Development

Contributors Melissa Islanders Graphics and Design by Simone Peterman

Secondnights main sponsor

SYNERGY CLUB SOURCE

EXPLORATION

“The most potent form of alchemy is the alchemy of your very own mind. Your thoughts and beliefs hold incredible power...”*

*Text taken from the official website

Photos by Dafne Watanabe

“As the alchemists of medieval times were revered for their alleged abilities to turn base metals like lead into gold, each of us has within us the ability to transform the raw stuff of our lives into something precious and magical...�

http://alchemyimmortalis.com/

Melissa

and the SL Music...

by Melissa Islander

LIVE MUSICIANS

MUSIC SUGGESTIONS

BY MELISSA ISLANDERS

We are now well into 2011 and I hope you saw my HNY post on my blog‌ As music is concerned I don’t know if you like latin music as much as I do but my hot blood needs a dose of salsa every so often. If it is also your case then I would advise you to check the following artists.

Joaquin Gustav: He is a highly trained guitarist, was born and received his music education in Buenos Aires, Argentina, the birthplace of tango. Out of his fingers comes an array of string sounds that blend the colors of Latin American culture with his own style.

One of the hardest working musicians in SL, Joaquin never puts his acoustic guitar down. He is forever focused on giving one hundred percent to every performance. His wide range playlist includes smooth jazz, rock, tango, milonga and much more. So if you feel romantic, he is the best to listen.

Seba Sideways: Seba is also from Buenos Aires but he is a professional Tenor Sax player with more than 14 years experience.

His artistic repertoire in SL includes Jazz, Bossa Nova, Blues, Funk, Reggae Roots, Ballads and Tango... songs from Charlie Parker, Sonny Rollins, Thelonius Monk, Coleman Hawkins or Ben Webster. He has played some double streams with Tukso Okey, one of the best guitarist in SL, awesome!

TB Andel: TB comes from Portugal and his style of World Music is based on Portuguese Folk Music with an original touch of jazz, fado and afro music. He plays with a unique hand crafted Electric Ukulele with great clarity and the love of music he brings to all listening. TB is a experienced and professional musician playing around the world for the last 24 years with his original music and also keeping Portuguese Tradition alive!! He can also play some samba if asked nicely!

Reis Alter: She is a Brazilian singer from Bahia, one of the few artists that try to bring real and virtual shows together, she calls them “Mixed Realities” shows, and you have to check her or her videos on the net. Her husband Aldo Brizzi help her in the shows. So if you like samba or bossa nova, don’t miss her in one of her concerts.

There are others as well, but hey! I need them for the next articles…

XoXo from Melissa, please say Hi if you see me in world, I don’t bite! http://melissa-sl.over-blog.com/

MUSIC WORLD

UKD PROJECT DANCE LIVE MUSIC

UKD Project was founded in 2006, UKD stands for United Kingdom of Delight because for us it’s really important that people can enjoy the show by having fun and feeling involved in the project and the results are eccellent.

On the other side Quinty would bolt out numbers like “Ironic” or “River Deep, Mountain High” and so many others. The backing tracks that Yip/ Quinty uses are first quality and as she sings from her own recording studio which was refurbished not longProject ago, she let her get UKD has can alsoreally become one energy of Second directly to you. realities and they have been Life’s strongest By the way, Yip is Dutch and than performs in real playing successfully for more two years in asSecond well, she studied the Rotterdam Schoolthe of Life’s virtualatvenues making always Arts and for example she was at the highest peak of listeners during the last live Admire events. real of SL Musicians.

If youentered search Thelife firstencounters album “Beyond two worlds” inimmidiately my blog youinmight even find a picture the the souls of the peopleofand real That reminds me ofparts the double hasYip. been sold in several of the stream world. concert she did with Xander Nichtig, another Dutch musician, he plays an electronic violin.

What a superb complicity between these two

artists.

If that happens again, dont miss it.

So next time you think SL is boring or you feel you need some dancing action and real good music, search for either, Yip Jannings the Diva or Quinty Munroe theisrocker girl,with oh…their andsecond you might even The band now out album bumpmoon into me onewater” of those concerts!

“The andatthe that includes many marvellous tunes like : “Treasure”, “Bring me to To sample her “Uncomparable voice you can check: Second Life”, lies” and many http://www.myspace.com/yipjannings other new original songs. http://www.myspace.com/quintymunro The band is now working on the NEW DOUBLE ALBUM “ A voice from the future “ & “ Surrounded Until next month, Melissa wishes you a happy by Dreams”.

SL experience, sends her hugs and invites you to check her nearly daily French blog at http://melissa-sl.over-blog.com/

The first will contain R&B , pop, rock and soul tunes and the second one will be very much in Dream Dance style. This will make, we hope, every kind of listener very happy about our new double work.

By now have fun listening to our “ Alma del Sol “ with lyrics by Javiero Flanagan.

And the second new song “No Longer” with lyrics coming from the new collaboration with Joanna Jura.

AND... THE UKD PRODUCTION IS GOING ON !!! NOW OUT: “AFTER THE RAIN “, a beautiful ballad, and the new R&B JUNK SONG, that shows the great changing of the project and also variety in styles “THE WANNABE DIVA”!!!

ANTO

Anto is the keyboardplayer, pianist, composer, he started playing music in 1976. Anto loves to compose electronic music.His interest for the piano grew when he was around 10 years old when he started to play the first notes and with much enthusiasm the first projects came to live.

At the end of the 70’s he started to study jazz piano and harmony at the school “Nuova Milano Musica” created by the Maestro Franco Cerri and new horizons opened up and the ideas became music.

His mood makes him really never satisfied of the things he creates but always brings him to develope new things so, in the 80’s he started to experiment a total new music style: electronic music. The love for the computer and new tecnologies helped him to get closer to this genre.

The 90’s are dedicated to the Reggae music and other kind of music called “of the sun” to have fun together with the still playing band GOSS. Influenced by bands like Tangerine Dream, Enigma but also the, most famous progressive bands like Genesis, Yes, Pink Floyd, Marillion he is really a 360° music lover and this passion is put in his own music creating various genres of original UKD tunes.

Anto works everyday with computers as we said so he is also the creator of all the videos, website, blog and the whole stuff around UKD and his elegant style is a trademark for the band that created in this way a unique high quality level way to work.

He has also a beautiful voice and sometimes u are so lucky to hear him sing some covers and of course some chorus on the original UKD songs.

In the new millenium the creativity has been growing more and more and all this takes us to wait for the third album of the UKD Project that is already on the run.

LAURA

Laura is the leadsinger of the band and the entertainer. You can hear strong influences of Whitney Houston, Celine Dion, Mariah Carey, Cher etc in her way of singing. The voice is strong, powerful and very warm and recognizable. She simply hipnotizes u with the warmth of her style and her way of always making a same tune different to never sound boring.

Her purpous is to make people smile with music and having fun during the shows as she use to say “to make people go to bed happy and with a smile... always”.

The powerful voice will enter you body and your soul making you feel a lot of contrasting emotions.

She is with Anto the author of the songs and writes the lyrics.

Many many shows took her and Anto around the stages of the northern part of Italy until the start of the UKD Project that has become famous not only as live band but also as a Second Life band and there she actually can express all her lively way of performing and really can let the world listen to her voice and as she says herself: “It’s the most amazing way to be heard worldwide from web radios and from different kind of people that usually log in in this reality; and many many famous bands have choosen this way to promote cd’s and singles.

We simply love it and we love the people that so kindly supports us every day with love.”

PAOLO

Paolo Giaccone begins his career in 1989.

He follows the stages of Piero Termine for 3 years before starting the band Oxide that will be compleated only in 1993. In 1996 they recorded the first cd and in ‘98 the second cd with the same band.

FRANK

Frank Quarti, is on the road since the 80s as a professional drummer and played in several punk and rock bands of the Northern part of Italy (The Khan-Chy’s Yawn, The Bag One).

With those bands they record an EP with 6 original songs and an audio tape. In 1990 he creates “I From that year and forward he will be choosen Soliti Idioti” and with them he records an audio for several tributes as principal guitar in tribute tape with 10 rearranged covers. bands like : Deep Purple, Led Zeppelin, and of In 1994 he starts the project with his most famous other famous bands. band “Ingranaggi Selvaggi” that still plays In 2006 Paolo meets Laura, Anto and Frank and the around. With the Ingranaggi he records 3 albums UKD Project comes to life with paolo on the guitar of original songs and plays more than 600 live for his great way to play and also to manage gigs! Frank loves to play many different genres from rock til blues and then of course soul, pop, many musical genres. dance.

Paolo has a great passion for his instrument and he stays hours and hours to improve all the songs he In this moment he is busy in two principal projects: plays with a marvellous result. His influences goes Kiliavisti Band (Rockabaret!) and obviously the from Yngwie Malmsten, Joe Satriani, Gary More UKD Project, international live band. and other famous guitar players when u hear him play you say: “My god: all those players in one!”.

He is a real power on stage and his guitars makes a real difference in the UKD songs.

Follow the UKD Project on live broadcasting concerts from Second Life and join the fan group by entering your avatar name. You will receive a note when the band plays and news and gifts from UKD.

Exclusive presentation of the industry leaders in television, radio, magazines and media...

InnerWorld Magazine is a concept of culture, art, design and recognition of talents we find in the Virtual World called Second Life. It was born to make the difference, to add quality to the magazines some great talents have created.

InnerWorld is an elegant and artistic publication, which supports the real talented and special people.

Landmark http://slurl.com/secondlife/Horizontes/67/24/22 Links www.issuu.com/inner-world www.flickr.com/inner-world www.twitter.com/innerworldmag www.facebook.com/innerworldmag www.secondnights.com/innerworldmagazine www.moolto.ning.com/group/innerworldmagazine

It’s an ‘out-world’ magazine, because we know how difficult it is to read a publication inside Second Life, and InnerWorld Magazine primes for the high quality of its graphic design and special content.

Well, we ensure you, it’s a matter of honor to make a nice magazine, because Thereaver Barrymore is designer and Ananda Valeeva is a journalist in real life.

The magazine can be read on the InnerWorld Website or directly on its profile on Issuu website.

It is written and published simultaneously in two languages: English and Portuguese.

The website has around 300 views per day and the magazine has around 10.000 views both languages.

Ananda Valeeva is the CEO, editor in chief and senior writer, Thereaver Barrymore is the artdirector, designer and photographer.

Since March of last year, InnerWorld Magazine team has some great collaborators such as Betwixt Epsilon, AmabileSciavo Olivieri and Kallikrates Stenvaag (writers), Silton Mindes (photography), Uriah Eulenberg (Gifts Designer) and recently Vick

Spitteler joined the team as Fashion Editor and Photographer.

We are proud of our project and staff as we make it all for you to enjoy our magazine. Thank you all readers who have enjoyed InnerWorld Magazine and welcome to the new fellows!

w w w.inner- wor l d. or g

Featured show of the month

Giant Snails Racing

MEDIA WORLD

GIANT SNAILS RACING

BY TREET.TV

Escargot is off the menu Japanese game show meets whacky mini-golf with RacerX Gullwing’s Giant Snail Races a Second Life institution since 2004.

Always looking for new Snails the Giant Snail avatar is free; contact waelya Tenk or Baldi McMillan for help getting started.

The course is on the mainland grid at Hawthorne, and sees a collection of 45 feet tall snails racing through an obstacle course.

When: Sunday 11:00AM SLT Where: Giant Snail Races, Hawthorne

It’s a laid back casual fun show where you never know what could happen, especially with a different theme each event resulting in great costumes and antics to match.

There are early qualifying races and the show usually includes two final races. The first race for new rookie snails, the next two races are a mix of whoever registers that morning and the final race is the top finishers from the first three races. Spectators follow the action aboard The Magnificent Snail Tracking Self Propelled Grandstands Colored to match the scarf worn by there sections snail.

Every year the Giant Snails raise funds for the American Cancer Society Relay For Life campaign in Second Life. Once a month for about four months RacerX holds a cross country race across over 40 sims using the existing roads across the grid to raise funds and awareness for RFL. For more background, the races were featured on NPIRL a while back: http://npirl.blogspot. com/2008/03/to-be-giant-snail-or-be-runover-by-on...

Further information: http://snailracers.blogspot.com/

Production team credits Host/Hosts: RacerX Gullwing, Wiz Norburg, Selene Spellhunter, Kiwi Alpha Producer: http://www.FireSabre.com We use there sims.

Director: Wiz try’s but its sort of like herding cats.

Assistants: Waelya Tenk our Bi-lingual snail wrangler/recruiter/record keeper and lots more.

Interns: Waelya Tenk (If thats an assistant that works for free) Special Mention (Name/Title): DrFran Babcock / Escargoligist / Substitute Host.

EVENT TIME EVERY SUNDAY 11:00AM SLT

Explore the world of clubs and disco, found the best places for your parties! this month we’ll discover....

THE DJ WORLD GROUP IN SL DJ OF THE MONTH - SASCH PETROV CLUB OF THE MONTH - DANCE4LIFE PROMOTE YOUR WORK ON SECONDNIGHTS

Redclaw Inshan DJ of the Month Photos by Wicca Merlin

NAME Redclaw Inshan MUSIC STYLE EBM, Aggrotech, Noise, Powernoise, Electro, Industrial, a bit of Hard-rock and Metal, but mainly the dark side.

COUNTRY GERMANY LANGUAGES English, German and a bit dutch MC: yes DJ GROUP Redclaw’s Night Creatures

A LITTLE BIT ABOUT ME AND WHY I LOVE DJING Well *shrugs* i’d say not too much to say. i’m a lil crazy ( wait wait wait a lil? what about all the voices in your head? We think WE are more than a “lil” crazy, WE think YOU have a serious pro*SLAP* eouch) ok where was i? Ah yes okay, i am somewhat nuts, but friendly, i don’t bite hard (mostly) and i just love to play tunes for the people so they can party hard. I create Fashion and Buildings in SL too, so yeah, wide range of “hobbies” i’d say.

SPECIAL EVENTS

CLUBS WORKED FOR Ok lemme see if i remember all of’em lol Sub Zero Gothenon Industrial Dreamz Seven Ultra Lounge Lunatic and a couple i can’t seem to remember lol

WEEKLY SETS Industrial Dreamz Tuesdays 10AM-12PM

W A L C AN D H E S

DJ for Sl Art Couture

R

CLUB OF THE MONTH

CLUB IX

CLUB OF THE MONTH

CLUB IX A CLUB WITH A CAUSE!

The formula for Club Nine is simple: Good music, good people and good conversation.

Only SL’s best DJs will perform at Club Nine. Patrons can expect to hear trance, electronica and tribal mixes of current hits, as well as some of the best music from the past two decades.

Club Nine focuses on providing our patrons with an upscale atmosphere, but without all the attendant attitude.

Our dancers are not only some of the hottest AVs on the grid, but are selected for their personality and conversational skills.

Club Nine offers SL’s gay community something different: Posh and edgy surroundings where the conversation flows easily and is light and fun.

An inclusive environment where everyone feels welcome.

:: INFOS :: STYLE Electronica, trance and tribal mixes of top-40 pop songs FIXED EVENTS Mondays and Thursdays 8-10PM SLT MAJOR DJS: Azufr3 Catteneo and Bren Betts

OWNERS Umberto Giano OTHER LINKS Moolto: http://moolto.ning. com/group/clubnine Plurk: http://www.plurk.com/ clubninesl

WEBSITE http://www.clubninesl.com Flickr: http://www.flickr.com/clubnine

CLUB LIFER

THE DJ WORLD GROUP IN SL THE PROFESSIONAL WAY FOR DJING IN SL

We are an organization dedicated to bringing the public a great time. We believe in outreach and variety. DJs and Live Musicians in the group will have easy access to help if need be, but also to be amongst peers to share their music and beliefs amongst others within their same trade.

Club owners in the group will have quick and easy access to a wide variety of DJs and Live Musicians for whatever needs they may have.

Club Owners can post notices on what they need reguarding music.

PLEASE DO NOT POST EVENTS...

ONLY DJ NEEDS!!!

Please make sure in your notice you list.... »» Where and when you need a DJ or Live Musicians »» 100% tips and /or salary pay amount »» Contact info for who the DJs and Live acts need to respond to »» What type of music you are looking for (we have DJs and soon Live Musicians that are in many and every genre...this will help narrow down to good replies)

THE DJ NIGHT Besides these great benefits, DJ World provides a showcase of DJ talent by having a monthly showcase called DJ NIGHT. This is like a 12 hour marathon of 12 different DJs in the group, going for a set an hour each. This showcase is bought to you by AQUA LOUNGE, ARSENAL, BEYOND OBSESSIONS, IRONWORKS and a guest club.

This event gives the DJs exposure to an audience that they might not have DJ-ed for before.

Same as stated above, club owners and people planning parties will be able to view some of the talent in the group if they need them for further use.

STREAM RENTALS Details about these service can be taken up with Sascha Laval (Stream Rentals). This service may be essential needs for beginning club owners that need a house stream (for DJs that don’t have their own streams and need to connect to a server to stream their music in via their software).

A new and very simple way to rent a stream directly. With DJ World’s “Speedy Stream”

you will get an object called payment device. you can take it with you and can rent a stream whenever you want.

Streams for 100 listeners and 192 kbit. You can rent the streams for 1 day, 7, 30 or 60 days.

Now in the group: about 200 DJ’s and about over 110 Club Owners.

If you want to be a member of the group send an IM to Sasch Petrov, InsyX Piranha Kaj Juutilainen, MountainBear Botanical, Jacki Jayaram or Sascha Laval.

For more info on the group, DJ Nights, services, or whatever: then please contact the necessary people below.

Also, thanks for showing interest in DJ World.

DJ MEETING POINT A space with a lot of advertise boards for DJ’s.

A cheap possibility for DJ’s (groupmembers of DJ World) to show their pics and give their notecards to inform interested people who are looking for DJ’s for their events.

SHORTCUT CONTACT SASCH PETROV

DJ WORLD OWNER (english, german)

INSYX PIRANHA

DJ WORLD OWNER (english)

SASCHA LAVAL

DJ WORLD STREAM OWNER (english, german)

KAJ JUUTILAINEN

DJ WORLD OFFICER (english)

MILEHIGH MAXIMUS

NEW DJ MENTOR AND DJ WORLD SCOUT (english)

MOUNTAINBEAR BOTANICAL DJ WORLD OFFICER (english)

JACKI JAYARAM

DJ WORLD OFFICER (english)

SIMONE PETERMAN

DJ WORLD LIASON AND SECONDNIGHTS OWNER (english / italian)

THE PLACE FOR NIGHTLIFE LOVERS

YOU ARE A DJ ?

SECONDNIGHTS IS THE PLACE FOR YOU! Promote your DJ set on our system, invite friends, Get your DJ page and deliver your events over 400 HUD in SL. And with our EXCLUSIVE partnership with the DJ World Group, be a member of the Most Important SL DJ group toady

YOU HAVE A CLUB ?

SECONDNIGHTS IS THE PLACE FOR YOU! Promote your Events on our system and get your FREE CLUB PAGE and banner, deliver your events over 400 HUD in SL, on 35 social network on the web and on the MAJOR SL Blogs.

What are you waiting for ? is totally FREE..

Explore the world of clubs and disco, found the best places for your parties! this month we’ll discover....

Second Ads is an advertising agency that grows ad networks within virtual worlds.

Our system connects those that need to advertise (ADVERTISERS) with those that have traffic on their virtual land (AD PUBLISHERS).

We are an Affiliate Advertising Network and our system is designed to benefit everyone involved.

Our system counts only unique ad clicks and impressions and our advertisers only pay when someone is interested in their ad.

Every publisher or advertiser that registers on this site can access detailed ad campaign or publishers earning statistics.

ADVERTISERS There are no weekly payments. Advertisements are placed into system through Ad Servers in our AD CENTER. When you set your ad and its displayed on surface of Ad Server then insert your click budget.

For every unique click and for every unique impression (ad view) that your ad then gets an amount of L$ will be debited from your Ad Server’s click budget.

If your ad runs out of click budget before your advertising campaign ends your advertisement stops displaying on network and Ad server sends you IM to increase your click budget so that your ad can display further.

In case if you see that your click budget is not going to be spent entirely by the end of your advertising campaign you can simply extend time through the menu that your Ad Server gives you (it also starts sending you a warning in each of last 3 days with teleport link to location of your Ad Server that you used).

ADV maturity ratings Advertisements can have 2 maturity ratings : GENERAL (PG) ADS - displayed on all boards * ADULT ADS - displayed on private islands on adult boards.

ADV cost PAY PER CLICK CPA - cost per action (click on your advertisement) - 15 L$ (10 L$ for our publishers that host our ad display board).

CPM - cost per 1000 impressions (ad views) - 20 L$ (that is 0.02 L$ per unique avatar view on ad when its displayed).

PAY PER TELEPORT™ CPT -if ad is rented through PPT Ad Server then cost per teleport (pay for uniqe teleports trough your ad) - 30 L$ (20 L$ for our publishers). *Cost per click on advertisement rented trough PPT Ad Server is 5 L$ (3 L$ for our publishers). *We might change our pricing to align it according to Second Lifes grid supply/demand for advertising.

In case if your ad runs out of click budget you’ll be Our goal is to keep the pricing on a level where notified (in Instant Message). Your advertisement most of our advertisers get positive results (ROI). won’t be displayed in advertising network if your Please join our group to stay updated. click budget is down to 0 L$.

ADV STATISTICS

PAY PER TELEPORT™ A new more cost efficient way of paying for advertising, specially designed for merchants in Second Life .

Advertisers pay only when someone teleports to their advertised virtual land/store. Only people that are interested in advertised product also visit place.

You can always check your advertisement statistics (clicks, impressions, remaining click budget) at Second Ads Advertising Center. Just click on Ad Server board with your ad and you’ll get current ad statistics.

You will also get your advertisement statistic in IM or email every day. You can also check live statistics of your advertisement on this website under clients tab.

Second Center

Ads

Advertising

Teleport to our inworld Ad Center and touch our Ad Server for instructions how to set your advertising Second Ads Advertising Center / ads renting campaign. center is a place in Second Life where you set your advertisement (notecard and texture) into SA Community: We have a group in Second Life for menu controlled Ad Server. Advertisement texture all our advertisers and publishers. Join our inworld has to be full permission. Notecard can contain group Second Ads for updates, promotional embedded objects, landmarks and URL links (with discounts and to connect with other advertisers and newest Ad Server version you can put in object, publishers on our network. sound and landmark next to your notecard).

Franchise opportunity

portion of our ad revenue with our partners that display ads from our system - publishers.

MISSION At Second Ads our mission is to offer an optimal solution for advertising in virtual world.

Our advertising system for affiliate advertising in virtual world offers advertisers maximal exposure and complete statistics of their inworld ad campaigns.

With all of our partners and franchisees in this virtual world we all together are working to become something like Google is for web with its Google Adsense system.

Those virtual venues with high (real) traffic rates that successfully attract traffic are rewarded with L$ from ad revenue which helps them exists and evolve in this rapidly changing virtual world.

HOW CAN ADVERTISING HELP VIRUTAL ECONOMY: When advertisers choose Second Ads for their advertising provider they indirectly support virtual economy in Second Life because we share larger

STRATEGY Our goal is to provide a central pool for all advertisements that land owners can use to display ads for their portion of ad revenue.

Our Ad Servers are specially designed boards (ad entry points) that are hosted by our Ad Server affiliates / Partner advertising agencies.

With our virtual Ad Servers advertisement can be placed in our Second Ads system from any location.

Advertisement are then being displayed GRID WIDE through hundreds of ad display boards.

SECONDADS AFFILIATE PROGRAM

Every Ad Server displays clicks • 7$L to Second Ads (for future and impressions (ad views). For investments in improving the advertisers to see the reach and system).

How does Second Ads Affiliate efficiency of their ad campaign.

When Advertiser sets an ad into Ad Server work?

Advertisers set an advertisement in PAYMENTS - AD REVENUE Ad Server and sets click budget ( pays for example 20 000 L$ ). it following instruction steps. When SHARES: someone places an advertisement Every time when an unique An Affiliate Ad Server will send trough Second Ads Affiliate Ad avatar clicks on advertisement 73% to Wili Clip of which 27% Server - advertisement is sent to (for every avatar that clicked on always goes to publishers where database. There are hundreds that particular ad for first time) ad will be clicked and 27% stays of AD display boards (publisher 15 L$ (0.06 USD) is substracted with (ad server) affiliate (5400). boards) that are placed on from advertisers Ad Server’s click GET YOUR SECOND ADS different locations (grid wide) in budget.

AFFILIATE AD SERVER AT 15 L$ splits into 3 ways: Second Life.

Current list of those places can • 4 $L to publisher board at place SECOND LIFE MARKETPLACE. where ad was clicked be found on: • 4 $L stays to Affiliate Ad Server http://www.secondads.com/ owner (where ad was placed into ad network) venues.php

GET FOR FREE FROM THE MARKETPLACE OR FROM OUR INWORLD KIOSKS THE DANCE MACHINE This button allows you to choose your dance animations when you are at your best party night. you can also put your favourity dance animatons on it and create your best dance HUD combinations.

HOW TO ADD YOUR DANCES Adding dances to the HUD is really simple.

1) Rez it on the ground 2) choose your dances from your inventory 3) Drag it on to the HUD 4) Take the HUD and Wear again.

With a click on the central button a men첫 will appera. You can turn the dance mode ON and OFF and you can set the time for dance changes by clicking on the button "Timer".

A special gift for all the Secondnighters...

A special HUD to keep in contact with your favourity community of the net.

With this fantastic gift you will have all the nightlife entertainment world in your hands. http://www.secondnights.com/hud

REAL TIME MESSAGE POST

With this new version we add an amazing function to our HUD. Now you can post your event message directly on the site from SL. Click on the icon and follow the instructions in the local chat.

Your message will appear directly on the Secondnights home page with the SLURL link too!

PARTY TIME

This functions send you a message in Open Chat with the events of the day with: * Title * Time * Genre * Venue and SLUrl

JOIN OUR COMMUNITY

Now by clicking on the Heart icon you can create your Secondnights.com accound in World in a simple and quick way, be a secondnighter today...

DJS

LIVE PERFORMERS

MACHINIMIATOGRAPHERS

PHOTOGRAPHERS

High quality skins for men and women, combining the best of hand-drawn artistry with photo-realistic details in a range of luscious tones. http://pxlcreations.wordpress.com

Cala Rossini SL Photographer

NAME AND SLURL OF YOUR GALLERY Galleria Rossini The studio is by invite only

KOIN UP

http://www.koinup.com/Trixibelle/works/ FLICKR STREAM http://www.flickr.com/photos/cala-rossini/ SL GROUP NAME Cala’s Dreamworks MAGAZINE COVERAGE

I do regular magazine shots for Modavia and my works are often used by designers for adverts in various magazines and blogs. My latest store work has been for Angel Dessous, Bliss Couture and Nardcotix

CUSTOM WORKS

I am available for store artwork and advertisments, client competition work (depending on the subject matter)and bespoke fantasy artwork. I do not do profile pictures or model portfolios.

ADULT MATERIAL Yes but tasteful nudes only.

How did you discover Second Life and what made you create an account?

And when you discover the virtual photography art ?

I read about Second Life in a magazine and thought it sounded fascinating so I gave it a go on a very wobbly PC with an integrated graphics card that almost had to be wound up to work.

I am amazed I made it here at all!

SL was down one day so I was browsing the SL flickr group and was totally blown away by the amazing pictures I saw there by the likes of Hio, Don Hosho and others.

How you describe your Photo style ? and what kind of subjects you like ?

I have what is almost described as a “dreamy� style. I love muted colours and am a bit obsessive about them. My favourite subjects are love, loss and fantasy.

You took inspiration by RL and by famous Artist ?

I am constantly inspired by rl, by events around me and by music. I read alot of digital art magazines and they lose me in another world that I long to draw too. I love some of the work of Peter Doig and in terms of fantasy work Luis Royo as well as a host of amazing gaming and comic fantasy artists.

What have you been doing in SL ?

Tell us your story: what have you been up to or what have you created.

I have my own gallery now, designed and built by the amazing Ahmad (Don) Hosho. It’s still my hope to open a little pose shop ;-)

How SL let you improve your know how or skills ?

Now THAT is a question! Basically SL has inspired me to start a real life comitment to art. I am now a fairly advanced photoshop user and create rl art with it also. I also attend art college, mainly for oil painting and I LOVE it. I would never have done this if it had not been for SL and then my mum’s encouragement when she saw what I could do.

You work for some magazines ?

Yes Modavia mainly.

You do works for single people ? how can we get your photo shots ?

You do works for single people ? how can we get your photo shots ? Yes but it has to inspire me or the work I create won’t be good enough for my own standards or my client.

What you like to do in SL for having fun ?

In SL I love to hang out with my best friends and do art art art!

Have you some beautiful places to suggest our friends to explore and take pictures ?

I always love Lost World ?? I have used it for main shots and always keep taking pictures to use as background for my fantasy pictures. Delicattesan is a great sim too and changes regulary thanks to the amazing work of Capcat Ragu and Meilo Minatour http://maps.secondlife.com/ secondlife/Porto/37/182/21

Could you share a funny or awkward story that happened to you inSL ?

Yes about 30 minutes ago I was in a clothes store. I went to change my boots and not being used to Viewer 2 I managed to remove every item of clothing and every prim. THE SHAME!

Cala’s Portfolio

Mapoo Little Mapoo Little first started singing at the tender age of two years old.

A British girl, aged 26, Mapoo has always had a passion for singing and believes that music can heal peoples pain. Singing is the ultimate expression of how she is feeling inside.

A SECOND LIFE DIVA...

Mapoo loves to sing for her fans and to receive their feedback, for her giving her fans a great performance is all that matters.

Mapoo was born in England and is based in Yorkshire, where she lives with her mum and sister. No one in Mapoo’s family is in the music business or has any musical leanings.

Mapoo is truly unique!

Mapoo Little performs throughout Second Life, with shows on most days, and a constantly evolving repertoire of songs that cut across genre, age and time.

The set is regularly updated to move with the the current trends and the stage is a dynamic mix of a bygone tradition with modern technological twists.

Mapoo has been told that she sounds a lot like Anastacia and Tina Turner, and other stars but different people have different views and Mapoo is no pretender or emulator, any similarities are flattering but coincidental.

Mapoo Little performs a lot of Variety Music, from Pop to Soul, Dance to Jazz and also some Oldies - But wait till you hear her sing Motown, the lady is a diva!

Contact info

Booking Mapoo Little, just Contact any of the M.L.E - Managers Below: Mick Sporleder | Mapoo Little If they are not in World, please put post a Notecard to them. They should reply to you within 24 hours. Alternatively you can also send a e-mail to: mike@suggatem.freeserve.co.uk | mapoo1984@gmail.com

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SECONDNIGHTERS MAGAZINE - The Entertainment Magazine of Secondnights.com Community - #3 January 2011

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