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AUGUST 2018
The Smart Perspective Before You Sell Your Home Meet Local Stager, Dara Bowers and her Real-Life Home-ilosophy
Have you considered selling your home at one time or another? If so, did anyone tell you your mindset is everything! Read on to learn about why “home staging” goes far beyond HGTV and why preparing your home for market starts with the right perspective. Hello Neighbors! I am your local real estate stager in the Temecula Valley and I am blessed to work in an industry I adore, but for different reasons than one may think! I don’t have cable, so I cannot blame HGTV. I know it is hard to believe, but in all truth, I did not find staging, it found me! However, that is a story for another time…for now, let’s talk about how staging works! In my work, I am constantly humbled by the opportunity to tour someone’s home and learn about their family—gallery walls of vacation and school pictures, grandmother’s china set displayed in the curio and baskets of children’s toys spread across the living room. I love that. During each tour, clients begin to lend me their trust as I begin to explain that the first step is to prepare their favorite
place for another family. This the reason I built Stage in Style. My first staging lesson is as simple, as it is complex. In my industry, I serve sellers. It is my professional responsibility to instruct them on how to prepare their home for market. Whether clients show it or not, this is a very emotional conversation because I am asking a family to remove themselves from their favorite place and stand in the shoes of the buyer. In staging we are creating a visualization based on the buyers wants, needs, and tastes. According to the National Association of Realtors (NAR), 81% of buyers said home staging makes it easier for them to see the property as their future home. Also, according to NAR, staging reduces the days on market by 43% and buyers will pay an average of 8% above the asking price. These statistics matter. So, when you are talking to friends and family who are getting ready to sell their home, please remember to tell them, “it is not your home anymore.” This hard truth is so helpful and will help them mentally start to detach themselves. I am so thankful to be a part of the Neighbors community and appreciate you for lending me your eyes—I hope you enjoyed reading my story and my h o m e - i l o s o p h y. Next time, I will share another important tip on how to best stage your home before you list. Checkout the latest and greatest at www. stageinstylehomes.com or call 951-365-7984.