Personal YCN boards

Simon Cherry

YCN (OUGD203)

Simon Cherry

The Challenge.

OUGD203 YCN

Fedrigoni are losing out to the digital age. Technology has distracted us from more traditional methods of working with paper as a form of media. We intended to

Fedrigoni

communicate the excitement of paper, and it’s natural qualities through a fully integrated marketing campaign.

Simon Cherry

YCN (OUGD203)

Simon Cherry

My involvement

OUGD203 YCN

My involvement in the brief was coming up with the ideas of how we could distribute our products such as the mail out etc.

Fedrigoni

Simon Cherry

YCN (OUGD203)

Simon Cherry

The Challenge.

OUGD203 YCN

I also explored ways to visually show fedrigoni’s colour range. This was my main idea. I had hoped this visual would remain consistent throughout the designs but Will and I concluded that it didn’t answer the brief

Fedrigoni