Simon Cherry
YCN (OUGD203)
Simon Cherry
The Challenge.
OUGD203 YCN
Fedrigoni are losing out to the digital age. Technology has distracted us from more traditional methods of working with paper as a form of media. We intended to
Fedrigoni
communicate the excitement of paper, and it’s natural qualities through a fully integrated marketing campaign.
Simon Cherry
YCN (OUGD203)
Simon Cherry
My involvement
OUGD203 YCN
My involvement in the brief was coming up with the ideas of how we could distribute our products such as the mail out etc.
Fedrigoni
Simon Cherry
YCN (OUGD203)
Simon Cherry
The Challenge.
OUGD203 YCN
I also explored ways to visually show fedrigoni’s colour range. This was my main idea. I had hoped this visual would remain consistent throughout the designs but Will and I concluded that it didn’t answer the brief
Fedrigoni