shuffle
ISSUE 1 // ARTDESIGNILLUSTRATIONTYPOGRAPHYPHOTOGRAPHY
shuffle A NETWORK FOR CREATIVE TALENT
Shuffle magazine is proudly published by Michelle Rusli & Shinpuru design // Telephone 92811383 // Mobile 0425143889 // Fax 92811852 // Email shuffle@shinpurudesign.com // Website shuffle.shinpurudesign.com
Creative Director & Editor
Michelle Rusli
Creative Assistance
Dan Johnston, Aaron Seymour, Supaluk Hemvititum
Copy Editor
Tracy Tan
Senior Designers
Aaron Seymour, Dominic Meler, Christian Mushenko, Tom Holland, John Scott, John Fick, Monique Germon
Contributors
Luca Molnar, Jessica Klingelfuss, Anne Lorraine Uy, Kim Ding Wall, Elisa Mazzone, Daniel Attard, Zac Steinic, Josh Brown, Reagan Mackrill, Cameron Etchells, Michael Geedrick, Tabitha Emma Patterson, Edi Go
Studios
XYZ Design Studio In Melbourne
Models
Emily Rose Kennewell and Charly Race
Typeset
Adobe Caslon Pro, Helvetica, Sang Blue, Soraya, Titillium
Submissions
Shuffle accepts any freelance art, photo and article submission. However we cannot personally reply to unsuccessful applicants. Please forward your applications to shuffle@shinpurudesign.com
Shuffle is published 7 times a year by Shinpuru Design. Copyright Š 2010 by Shinpuru Design. All rights reserve. No part of this online magazine may be reproduced or transmitted in any form or by any means, electronic, or mechanical, including photocopy, recording or any information storage and retrieval system, without permission in writing from Michelle Rusli.
.014 018. 030. .080 170. 182.
XYZ STUDIO INTERVIEW
CREATIVE PIXEL
DESIGN MENTORS
An interview with one of
A photoshoot with Emily Rose
Interviews with practising
the most prestigious design
Kennewell and Charly Race by
designers who will share their
studios in Melbourne,
Michelle Rusli
personal experiences in the design industry.
EMERGING DESIGNERS
WORKSTATIONS
DESIGN EMPLOYMENT
Brilliant young designers who
A glimpse into the personal
Information regarding positions
are essential to the future of
workspace of our
in the design industry
the design community
creative individuals.
across Australia.
shuffle
LAUNCHES THIS
summer.
irst of all, a big warm welcome to
intensive thought process. Eventually, through
the first edition of Shuffle Magazine.
looking at the sheer variety of contributions
Putting this magazine together has
we’ve received across all areas of design,
been a long, arduous and in certain
ranging from illustration, photography to graphic
instances, exhilarating experience for me but
design the name ‘shuffle’ was decided upon –
I must say making it this far feels like a dream
much like the results of shuffling a deck of cards
come true.
or your song list. You don’t know what will come up next and you hope to be pleasantly surprised
The inspiration for Shuffle came from what
by what you’ll get which is what we hope this
I saw as a spot that desperately needed to
magazine will provide you with – an assortment
be filled. I saw that the world of design is
of inspiring pieces by creatives who will amaze
becoming more and more competitive and I’ve
and motivate you on every page!
realised that it would be hard for graduates to find a design job when they have little or
Finally I’d like to personally thank each and
no connection with people from the design
every one of you who has contributed to the
industry. Similarly, one does not want to be
first ever edition of ‘Shuffle’, and as clichéd as
spending the majority of their time online
it may be, The magazine wouldn’t be the same
Pyrmont,
looking for design jobs and neither would they
without all your work, insight and enthusiasm.
The door
want to spend money buying design magazines
to different
I was privileged enough to have interviewed
when they’re on a tight budget. Hence to fulfil
many talented designers and hope that you will
this niche market the Shuffle team has decided
enjoy reading about their experiences as much
to put this magazine together. Coming up with
as I’ve enjoyed interviewing them!
COVER
opportunities, Michelle Rusli, 2010
the name of the magazine was also a long and
Shuffle Magazine
are seeking inspiration, for designers
things and more. Semi-Permanent
emerging in the industry to explore the
explores the diverse and exciting design
Design conferences, exhibitions, markets
possibilities of careers in design, for
world bringing together exceptionally
and events are excellent sources of
companies looking to embrace design
talented artists and designers to speak
inspiration and often there are many
as an economic driver and for members
at the event. Find out more about it at
speakers who are invited to share
of the general public interested in
semipermanent.com
their experiences and expertise in
design, innovation and creativity. Each
their respective fields. These are often
year agIdeas brings 40 internationally
invaluable to young designers as well as
acclaimed creatives to Melbourne - those
professionals as it offers valuable insight
who have pushed the boundaries and
into the industry they are already in or
excelled in their area of creativity. Find
will be entering.
out more about it at agideas.net
DESIGN EVENTS
AGIDEAS
GO FONT URSELF LOCATION: SYDNEY MELBOURNE WHEN: NOVEMBER COST : FREE
SEMI PERMANENT
The exhibition embraces letterforms as the inspiration for works of art
LOCATION: MELBOURNE
LOCATION: SYDNEY BRISBANE
WHEN: MAY
WHEN: APRIL
and typographers. Whether it’s in the
COST : $290 FOR 3 DAYS
COST : 1 DAY $230 // 2 DAYS = $290
sweeping strokes and swashes or
Semi-Permanent is a design event.
becomes the source for exploring lyrical
It consists of a conference and side
modes of visual expression. Find out
events which include exhibitions,
more about it at gofonturself.com.au
AgIdeas international design week is one of the largest and most prestigious design festivals in the world. It was established 20 years ago by Ken Cato and developed and presented by the design foundation in Melbourne, Australia. Throughout the festival there are a series of events for designers who
competitions, workshops and parties. It’s a week long celebration of all things design. Graphic Design, film, art, illustration, web design, photography, visual effects, animation; all these
from international artists, designers
pixelated punctuation; the alphabet
009 - 186
MCA ZINE FAIR
ACP
Emerging Designers
ACMI
MCA in collaboration with the Sydney
The Australian Centre for Photography
Immerse yourself in the world of film,
Writers’ Festival and the Centre for
(ACP) is a national centre for the
television and digital culture at the
Contemporary Art and Politics (UNSW)
presentation, dissemination and
Australian Centre for the Moving Image.
presents speakers, bands and a zine
creative learning of photo-based
Find out more about it at acmi.net.au/
fair in the Foundation Hall. Visitors will
practice. With over 35 years of
be able to sell, buy or swap zines, listen
experience, it is the longest running
to live bands and enjoy free guided
contemporary art space in Australia.
tours of the exhibitions Find out more
Find out more about it at acp.org.au/
about it at mca.com.au/
THE FINDERS KEEPERS
POWERHOUSE MUSEUM The Powerhouse Museum, part of the
The Finders Keepers are design and
Museum of Applied Arts and Sciences,
art markets dedicated in supporting
presents exhibitions and programs
emerging designers, artists & musicians
based on the ideas and technologies
and bringing new contemporary design
that have changed our world, and the
to the forefront in Australia. The market
stories of the people who inspire and
is also held to help promote original
create them. Find out more about it at
work with high quality standards.
powerhousemuseum.com
Creating a benchmark in Australian design. Find out more about it at thefinderskeepers.com/about.php
Shuffle Magazine
FOLLOW THE TREND
OPTIMUS TACTUS
DROBO
The Optimus Tactus is a touch surface keyboard. Think
Drobo utilizes the revolutionary BeyondRAID storage
ipod touch, but as a keyboard. Optimus Tactus does not
technology that protects data against a hard disk crash, yet is
have physical keys, which means there are no restrictions
simple enough for anyone to use. As long as you have more
on their shape and size. The good this about this little
than a single disk in Drobo, all data on Drobo is safe no matter
beauty is a programmable keyboard, and a video player
which hard disk fails. There’s no need to worry about anything
both of which can be programmed and customised to your
else. Find more about it at drobo.com/
liking. Find more about it at geekalerts.com/optimustactus-keyboard/
011 - 186
Emerging Designers
FUJI INSTAX WIDE FORMAT INSTANT CAMERA
ISKETCH
It was that same sad stomach-drop. Finding out Polaroid
The rounded form of the iPad gives it a very sleek look, but
was going extinct was like finding out the polar bear was
may not the ideal form when using it as a sketch pad on the
endangered all over again. Translation: it was some
table. The iSketch offers a snug-fitting protective support for
serious sad times. Well, stomach drops be gone Instant film
the device, plus doubles up as a powermat for charging it. The
photography is off the endangered species list thanks to the
accompanying sketch pen and plenty of sketching apps makes
Fuji Instax 210 wide format instant camera and its easy-to-find
it feel like creative-utopia for the moment, Find more about
instant film. Find more about it at photojojo.com/store/
it at yankodesign.com/2010/08/18/steady-support-for-ipad-
awesomeness/fuji-instax-210/
sketching. yankodesign.com/2010/08/18/steady-supportfor-ipad-sketching/
Shuffle Magazine
REFRESH
PICO
Refresh is a charging station for 3 or more devices
Don’t let the designer fool you, it’s THREE things in one.
(depends on how large they are). The station comes with
This is “Pico,” a projector/video camera, two in one. The third
connectors for your most popular power hungry devices
thing is the cuteness. It has a camera for an eye, a projector
(finger points at my iPhone, Blackberry, and iPod). If your
for another eye, and a microphone for a smile. And what’s
device uses mini, micro and standard USB, you’re covered
that? It’s got fold-out feet so it can stand on its own? Oh my
too. It’s not anything fancy but as with all Bluelounge
goodness yes. It also has the ability to plug a tripod into it,
products, it’s about tidying up your space. Find more about
but that’s neither here nor there. Isn’t this little guy just the
it at yankodesign.com/.../be-neat-and-tidy-refresh-
most precious thing you’ve ever seen? Find more about it at
charging-station/
yankodesign.com/2010/08/20/projector-camera-smily-face/
013 - 186
Emerging Designers
STICK POP
OO
It was about time that someone came up with this, I mean we
Built from semi monocoque carbon fiber, the durable OO
are in the portable era! Stick POP is a portable printer that can
wireless projector is a part of the GEO series from designer
handle a small amount of load. You can’t overburden it with
David Riesenberg. As he explains, the projector displays high
all your documents, just a small stash that you need pronto.
definition (1080p) data via WiFi or internal SSD storage and
Measuring 23 cm by 6 cm, it’s easy to fit it in your handbag.
works independently from any wire for up to 3 hours. It does
Just hook it up to your comp /device via USB and get printing!
rely on its internal Li-Ion battery for some support but hooks
Oh, and an OLED screen on the bar displays the printing
up to any power source (via a single wire), should the need
status. Find more about it at yankodesign.com/2010/02/05/
arise. Thanks to the combo of WiFi and internal storage,
printouts-in-a-jiffy-anywhere/
OO doubles up as an extender/duplicator of an external display or as a wireless media projector/streamer with built in decoding capabilities. Find more about it at yankodesign. com/2010/03/08/projecting-with-oo/
Shuffle Magazine
XYZ was founded in 2003 by Tim Kentley. He had no training in animation nor did he know a single person in advertising. But he did believe that original ideas demand an original depiction. This philosophy, together with a hands on approach and a lot of late nights, led to a prolific body of distinct work with recognition coming from Motionographer as ‘Cream O’ Crop’ and ‘Hotshop of the Year’ at the Australian Creative Awards.
*
A conversation between Michelle Rusli and XYZ studio
015 - 186
TOP
Emerging Designers
As part of the Agideas event that is held
the most innovative animated commercials
The Studio,
in Melbourne each year small groups of
for brands including Sony, Visa, McDonalds,
XYZ Studio,
delegates, students and new graduates
Honda, Coke, IBM & Havaianas for agencies
2010
are offered the opportunity to gain insight
including Wieden+Kennedy London, BBDO
into the ways leading design studios
New York, TBWAChiatDay Los Angles, DDB
approach their work. In April 2010, I joined
Sydney and M&C Saatchi Melbourne.
BOTTOM The Logo, XYZ Studio, 2010
a group of other young designers to visit one of Australia’s most prestigious design
On the day the founder of the design studio
studios in Melbourne. XYZ studio is an
Tim Kentley went through his works and
award-winning studio with world-renowned
was generous enough to share with us what
technical, creative and production
to look out for when we are out in the real
capabilities in the art of commercial
design industry. Suprisingly wediscovered
animation. They are the creators of some of
that Kentley was a self taught animator
Shuffle Magazine
017 - 186
Emerging Designers
and believes that “you don’t have to go to the
through so if they want to change anything, you
top design school to be successful, its all about
can and make sure that any work you have used
passion, determination and not giving up.”
does not breach copyright issues or you will end up learning the hard way like they did and cough
A student from the meeting was eager to ask
up huge fines.
Tim ways to avoid clichés and material that has been done before and how he deals with creative briefs. Tim mentioned that the procedure for dealing with creative briefs is to have creative bones - then you will put yourself into the work and nobody else’s. For truly creative people this is hard-wired. “I really spend little time looking at what other people are doing in the industry and more time looking at my brief, and the ideas simply start springing from it. I’m a director as
I really spend little time looking at what other people are doing in the industry and more time looking at my brief.
well as a writer, animator, compositor, designer; wearing heaps of hats really helps as you’re
Finally, before the meeting ended a question was
aware of what’s possible and what hasn’t been
raised by a student planning to open her own
done.” Tim Kentley
studio in which Tim gave some important insight: “Well it’s a hard time for businesses, and I do
The team working at XYZ also stressed the
think it’s a harder time to start a business because
importance of originality and the level of
clients don’t want to take risks with unproven
professionalism in your work.
vendors as every job is now critical. There is
Their piece of advice is to not be afraid of
now little-to-no overflow from busy studios, so no
showing work for feedback as that is the only
hand-me-down jobs to give new studios a break.
way you can improve. For those looking for
But if it’s in your blood - do it. If your experience is
employment, it is important not to send big files to
anything like mine, it takes years in the trenches
your employer as they won’t end up downloading
taking everything you’ve got, however you can get
it. Instead, attach a small size PDF or forward
it. Just start and dig deep; with time, talent rises
them a link to your site. Most importantly, get
to the top.” Overall, Tim and his teammates were
straight to the point and use simple words such as
great mentors in the industry who told things as
– ‘I’m interested in working for your studio please
they were. p
take a look at my work and get back to me if you have any question’ - it’s as simple as that. During
To see more XYZ studio’s work visit
the meeting Tim also declared that it was always
xyzstudios.com/
important to get the client involved the whole way
CREATIVE PIXEL Photography by Michelle Rusli
Model by Emily Kennewell and Charly Race
Shuffle Magazine
029 - 186
THE REVOLUTION
OF SHARING KNOWLEDGE
Emerging Designers
Precision Magazine
Aaron
seymour *
A conversation between Michelle Rusli and Aaron Seymour
031 - 186
TOP Sheet Music, Aaron Seymour 2010
an you tell us a bit about yourself and how you started off as a designer?
U Well I didn’t start off studying design I did a film degree in communications at UTS, though when I was in university back in 1985, they already had computers and I’ve
Design Mentors
during the semester breaks. Though things were a lot simpler back then - there wasn’t ‘photoshop,’ there was something called ‘pixel paint’!
Where do you get your inspiration from as a designer? U I’m not a huge believer in
always had an Apple myself. So I was mildly
the idea of ‘getting inspiration’ to be honest. If
interested in graphics at the time but didn’t really
I’m designing something I’m trying to respond
know what graphic design was exactly. What
to the circumstances of the design; who it’s for,
happened was the university bought a whole
what the design is about, what the brief’s about
lot of Macintoshes and I gradually became
etc. So you could say my inspiration comes from
more interested and started to look at books on
the brief which comes from the client. Though
graphic design and taught myself the software
like everyone else I do look in design books
Precision Magazine
and at the world around me, I think at some point
small city in a design sense. You work, people get
you need to stop looking at other people’s work
to know you and many of the people I’ve worked
Aaron Seymour,
or all you’ll end up doing is copying other people
for over the years have been friends – people
2010
and then you just become a stylist. Although we’re
I’ve known in University or my social circle. So as
all influenced by other people in different ways
a designer it’s quite a gradual process and as a
ultimately you want to respond to the brief - clients
young designer especially you just have to take
don’t come to you so you can express yourself
hold of any design work you can get even small
in your designs, they come to you because they
jobs for friends that don’t pay anything.
TOP Heart Exhibition,
have a design problem and they want you to solve it. So yeah, I’m not a big believer in design self expression so to speak.
How do you promote yourself as a designer and when did you start to get recognition for your work? U Well I don’t really, I’m quite
What are some highlights in your career as a designer? U I think the things I’ve been the most happy with have been a short film I made
for Project Live which was a computer animated short film and also an exhibition I designed in London for the Welcome Trust. Often the things
terrible at promoting myself as a designer though
which make your day are the little things such as
I’m not doing a whole lot of design work now but
being able to work with a great client and how
I think some people are really good at promoting
circumstances evolved, things falling into place
themselves and some aren’t and I happen to be the
and running smoothly. It’s an extremely difficult
latter. I’ve never really chased clients, most of the
process designing in the real world as there are
jobs I had were by word of mouth, but Sydney is a
many constraints and a lot of being a designer
033 - 186
TOP
Design Mentors
is about managing relationships with people or
worked for arts organisations or cultural institutions
educating clients. Often you might be employed by
and these people are like-minded in a design sense
Aaron Seymour,
a marketing manager but there’s five other people
and we share similar interests. For me, I like to
2010
in the organisation who has to approve your work
have a good personal relationship with my clients
so often as a designer, you’re not necessarily going
and again, you could say it’s not very smart from
BOTTOM
to be happy with what you end up with. So I think
a business point of view, but many of my clients
Project Vlad,
you’re happiest as a designer when you feel like
are friends or have ended up becoming a friend so
Aaron Seymour,
you had a clear idea and you get to achieve it.
that’s also part of the joy of being a designer. It isn’t
Project Vlad,
2010
LAST PAGE Akikaze, Aaron Seymour, 2010
dull you can develop relationships with people,
What kind of changes have you noticed in your design practice? U I’m much less concerned about my work looking ‘cool’ or
but if you’re more business orientated and you take whatever work that comes along that changes some things I suppose.
fashionable’ than I used to be. The kind of work I do has often changed as well because I get bored very easily I tend to jump around and try lots of
Do you have any advice for graduates?
U 1) Create a good portfolio 2) Understand
different things so I’ve done multimedia design,
who people are before you go and see them I
exhibition design, films and magazines - so the
have many friends who cannot find a graduate
work I do is constantly changing.
they’re happy to hire because people come in
What are your clients like? U I think I’ve been pretty lucky with my clients – I’ve mainly
for an interview and they know nothing about the business, they haven’t looked at their website and don’t know who their clients are. So if you’re
Precision Magazine
035 - 186
Design Mentors
approaching a design studio do some research on
to know is this person going to be a pain in the ass
them, know who the clients are and the kind of work
or are they going to be an interesting, fun person to
they do. 3) Be polite and diligent don’t go into a job
have around? Whether or not you are a good designer
interview asking what they can give you, it’s about
matters as well, but fundamentally it’s like ‘marrying
what you can contribute to them and the main thing
someone’ you give someone a job, you have to sit
is to be enthusiastic and self motivated. People
next to them all day long so it’s like, is this person
employ you to make their life easier, and if you can
going to be a pain in the ass or are they going to be
make their life easier they’ll continue to employ you.
great to have around?
You don’t have to be the best designer, you just have to be able to make someone’s life easier!
What was it like when you have your first job interview? U My first job interview was
What have you learnt so far as a designer? Do you have any tips/hints that you can share?
U You need to work very hard
it’s hard to be a good
designer so you need to work hard and you need to
my first ever job as a designer - designing a video
look at design and what’s going on in the design world.
games magazine called ‘Hyper’, which is still being
I mean I still have loads of students in fourth year
produced today and I was still studying so actually
who don’t go to the library and look at design books.
I postponed uni to take this job. I can’t remember, it
So look at other design work, but also be interested
was intimidating, scary no one likes job interviews.
in the world. The world gives back to you what you
When someone’s interviewing you the main thing
give to it if you walk around in life disinterested, bored
they’re thinking about is; can I bear to spend my
and feeling like everyone owes you something, life’s
time with this person. You spend more time with
not going to give you anything back. Have some
the people you work with than your children or your
enthusiasm and passion for life. p
partner so when they’re interviewing you they want See more of Aaron’s work at aaronseymour.com.au/
Precision Magazine
037 - 186
Design Mentors
Shuffle Magazine
Dominic MELER
Dominic Meler is a Sydney based Graphic Designer. Even though he’s only started Graphic Design in 2005, he has had year’s worth of experiences. As a child Dominic would draw, cut and paste pictures into pieces of art without even knowing what it was he was really doing and today, Dominic’s passion for design has become inspiration for designers all over the world.
*
A conversation between Michelle Rusli and Dominic Meler
039 - 186
TOP Photobooks,
here do you get your inspiration as a designer?
Dominic Meler,
U Inspiration can come from
2010
anywhere at anytime. Of course I’m inspired by the work a lot of the top designers are doing eg: The Small Stakes, I love Dust,
Design Mentors
that is asked of the graphic designer more & more these days, though not areas that hold great interest for me.
Where are you working? U I’m currently working mainly freelance. My main focus at
Tonky, Jessica Hische, & Si Scott to name just
the moment is at Avant Card here in sydney, a
a few. Music is huge for me when it comes time
few days a week. I also work part-time at The
to work on a big job, it soothes the soul. Travel
Icehouse in Emu Plains doing some basic design
has inspired me immensely, having family in
& pre-press work. The rest of my work is made
Italy means I get to travel there regularly & just
up with whatever various freelance work comes
wandering around a new city you can get a new
my way.
perspective on things. Also, anywhere with old buildings is great for photographing wall textures to use in your designs.
What would you like to achieve in the future? U To continue to make a living as a Graphic Designer while improving my skills &
What kind of graphic design work do you like to focus on? U At the moment my work is
getting better & better is my main goal. In a non
solely focused on print design, I love the printed
techniques & ways to express myself through
matter, especially Letterpress. Posters & Tshirts
design. Also a little bit of a pipe dream of mine
are both things I can’t get enough of & I try to work
would be to host a gallery show of some of my
on as much as posible. I am currently starting to
work, that would be pretty cool.
get into Flash & web design as that’s something
professional sense I just want to explore new
Shuffle Magazine
What were the most challenging obstacles in your design work? U A big challenge would have to be difficult clients whose knowledge of
good design is limited or non-existent. They can make your life difficult to say the least. But in general I would have to say it’s sometimes not
really well & was very satisfying as it was made up of both computer design layouts & a hand stitched booklet.
What kind of changes have you noticed in your design practice? U Good question!
having a good idea! Creative block can be a tough
The biggest change I think is that I “pull back” a
one but I just try to breath & have a good strong
lot more these days. I try to not impress everyone
cup of coffee, put the headphones on and pray
with design wizardry & always let the product I’m
it comes.
promoting stand out. It wasn’t always like that! I guess one of the big changes is accepting that
What is one of your most favourite work and why? U My favourite work so far would
have to be the Bio I did for Daniel Whiting. He is an experimental musician from Sydney & when he approached to design the bio he gave me carte-blanche to do what I wantedwhich is rare & not always a good thing. it was a combination of a
clients most times don’t think the design you’ve just done for them is the greatest thing ever created & I’ve gotten used to that now.
I see that you work with a lot of musicians and songwriters, what is it like to work for them? U They can be daunting to work for as
great client & the fact the end result got him some
they are highly creative people themselves & can
great feedback. My design for the bio was almost
often have very focused ideas about how they want
minimal but the complete package came together
a product to come out, be it a poster or CD artwork.
041 - 186
Design Mentors
As a designer you hear music & think you have
on your work. Travel lots, listen to good music
the perfect artwork for it but it’s not always what
& generally try to always make time to work on
the musician wants. In that sense CD art can be
designs or art for? nothing or no one in particular
the hardest as you’re trying to represent months
it’s therapeutic. Always keep learning & practice,
of musical work on one small square canvas! but
all the time. Read books, magazines, blogs.there
ultimately it has been extremely rewarding, being a
is so much written about design every day on the
Music Biography,
musician myself it’s a lot of fun & a great challenge
interwebs & it’s free! Don’t expect to make a whole
Dominic Meler,
to work with these people.
lot of money. Love what you do & always put your
RIGHT Music Biography, Dominic Meler, 2010
TOP
2010
Any piece of advice for graduates seeking jobs? U I would say to definitely learn as much
best work out there. Remember once you send that job to print no one will care that the client wanted this or that, only that you designed it. Work hard &
as you can about the printing process. It’s an often
be professional at all times, clients love that stuff.
overlooked area for a lot of Graphic Designers
Finally, network, network, network. It’s not a huge
& it can prove so worthwhile to know as much
industry & people move around frequently so make
as you can about it. I’ll go as far as saying it can
friends & contacts in as many places as possible.
change the way you design. You’d be surprised.
Have fun & never give up because frankly, what
Even if your long-term goal is to go freelance or
you want It’s a great job. p
set up your own studio, I strongly advise that you get some industry experience before you figure
See more of Dominic’s work at theloop.com.au/
out what you want to do. It’s invaluable. Set up
Mimmosso
an online portfolio & seek constructive criticism
Shuffle Magazine
mushenko CHRISTIAN
Christian Mushenko has twenty years worth of experiences working for some of the world’s largest brands. He is also an award winning photographer. His photos have a simple and honest style. A style that manages to get to the heart of the subject and capture its ‘soul’ and ‘feeling’.
*
A conversation between Michelle Rusli and Christian Mushenko
043 - 186
TOP
Walter, Christian Mushenko, 2010
an you briefly introduce yourself and tell us how you started as a photographer? U Hi, my name is Christian Mushenko. I remember
Design Mentors
from WA, I got a job as a trainee photographer with the University of Sydney, completed an Associate Diploma in Fine Arts in commercial photography, and got a job with an advertising photographer in
getting a camera when I graduated from high
Sydney. I then moved to London in 1996 and went
BOTTOM
school, and although I went to university to study
out on my own as a photographer. I have been
geology, I remember the buzz I got from taking
based in Sydney since 1999.
Christian
pictures that really captured the ‘feeling’ of a
Mushenko,
moment, or something really visually interesting
2010
I could share with others. I went on to work as
Lynda,
What type of photography do you do?
U I have always shot a lot of people and love
a geologist in a gold mine in West Australia, but
shooting where I can place them in the context
still had a passion for creating beautiful pictures. I
of their environment rather than a more static
finally decided to give my interest the opportunity
studio style. Commercially this tends to be some
to become my job and changed careers. I never
editorial, but more ‘moments’ stuff for advertising,
looked back! I love the feeling that it’s all up to
and marketing materials. I shoot alot of personal
me! If I give myself the space and time to let my
projects, and these have ranged from social
creativity flow, and do what I love I can create
commentary things like a series on lepers in
something beautiful that other people can respond
Mexico, to fun things like ‘everyday super hero
to. To be able to earn my money from my passion
moments’. But I am these days shooting even more
is the icing on the cake. Coming back to sydney
food. I love shooting food because it is something
Shuffle Magazine
045 - 186
Design Mentors
you can hopefully ellicit an emotional response from
So asking for any referral’s and for testimonials from
the picture. If your taste buds start watering, I have
previous clients is a great thing to do. I have also had
done my job!
a few exhibitions which are a good way to get some publicity and recognition.
Can you tell us a little bit about your photography job? U In August I was in Hong
What would you like to achieve in the future?
been shooting for McDonald’s in Australia for several
projects and then get some commissioned work to
years, and as a result of this was recommended to
result from that. I am getting more to a place in my
go to Hong Kong a few years ago to shoot the menu
career that I am shooting things that I do well and
boards for all of Asia 2 years ago. This trip is for
that I can add my creative style to, and I would love
advertising some new products. Since then I have had
to take this further. I think there will always still be
a two week shoot in a soundstage in Hollywood and on
the commissioned bread and butter, but I hope to
locations around LA for a US pharmaceutical company,
be commissioned and sought out more and more
shooting ads for Cialis.
for my style and feel. With this I guess comes more
Kong to shoot burgers for McDonald’s there. I have
U I would really love to make more of personal
creative freedom and input, but I also really enjoy the
How do promote yourself as a photographer and when did you start to get recognition for your work? U Great question! It may sound
collaboration with a really talented and passionate
obvious, but you need a portfolio. It should look as
want Christian to shoot this because of what he will
professional as you want to be perceived as. It should
bring to it over anyone else”. For instance, a few
have only your best work, so be your hardest critic. Be
years back I did a series in New York, about ‘everyday
ruthless in editing, and show the sort of work you want
heroes’ where i found ordinary people that had
to get. Do test shoots for that sort of work if you don’t
made a difference in their own small or large way. I
have anything already to show. Get out and show your
found it fascinating and extremely inspiring meeting
portfolio! Talk to people, and let people know the sort
these people and being able to portray their spirit for
of work you want to do, that you love, and that you
making the world a better place. I would love to be
think you would be great at. I once got a week long
commissioned on a campaign along these lines and be
shoot and the client later told me they were impressed
able to portray through my photos some of the ‘soul’
that (aside from knowing I was competent to do the
and beauty of people.
shoot) I sounded excited and ‘wanted’ the job! Don’t underestimate the personal side of people’s decision to hire you.I show my folio to prospective agencies
art director to achieve something wonderful together. Another way of putting this is when people say “We
What are some challenges you’ve faced in your work? U Probably the biggest challenge for me at
and clients, I put ads in directories, take out pages
the moment is wearing too many hats! I run a busy
in source books, send out newsletters to a database
studio in Sydney with a few others photographers
of contacts, have a website and blog, etc. But more
working with me. At the moment I represent myself and
often than not it is a referral from someone who knows
we do most of the production for jobs in-house. This
you or has used you before that gets you in to a job.
production and marketing can take more time than
Shuffle Magazine
you expect, and I really need to get someone devoted
hiring a local is obviously pretty cool, and it gives me
to this. We are not marketing effectively at the moment,
a big sense of responsibility. On a more personal
and although we are busy, this is really something that
level, a few years ago I was taken on by a fine art
needs to be done while you are busy not when you
dealer in New York (www.junebateman.com). She has
slow down! Sometimes I wish it was just about being a
been successful in selling my fine art work to a bigger
great photographer, but being in business for myself,
audience. Recently she got an artwork in Carrie and
there are so many other things like planning, marketing,
Big’s apartment set in the latest Sex and the City movie,
keeping the studio operating efficiently, staffing, keeping
and also one in Julia Roberts apartment set in Eat Pray
portfolios and websites up to date, the money side,
Love. Obviously this has helped sales too!
etc,, that are all challenges to manage. Having said that I love that it is in my power to make my business (with the right people) whatever I want it to be. I don’t think I could ever go back to clocking on in a day job for someone else!
Do you still remember how you got your first job as a photographer? U Well someone wanting you to fly around the world to shoot for them over
What kind of changes have you noticed in your practice? U Digital obviously has changed
things from the film days when I started. This brings new requirements in dealing with the amounts of data ie backing up, file handling, archiving, etc. We shoot everything in raw format as well, as this gives us higher quality and the ability to fine tune the images to the highest level. Also everyone has a camera, so
047 - 186
LEFT
Pomegranite, Christian Mushenko, 2010
Design Mentors
as a professional now my images have to stand
prepared to work hard and go above and beyond.
out for them to hire me! People will first try and
Photography is a competitive field and there aren’t
shoot it themselves, or use stock photography.
many breaks for someone who is not passionate
Photography used to have a mystique that I think
and committed! Think about what you really want to
is somewhat gone now with the availability of good
do, and start doing it! Be, Do, Have!
consumer digital slr’s producing a digital file ready
How do you interact with your models?
TOP
to insert into a publication. Where I can be worth
Greens,
the money is my experience, quality and creativity
U Someone once said I have an eye for beauty
Christian
of what I produce.
and humanity. I love people. I love the special things each person brings to their life on earth and
Mushenko, 2010
I love trying to capture that ‘soul’ in a photograph to
BOTTOM
Any piece of advice for graduates seeking jobs? U Align yourself with like minded
Super heroes,
professionals. From developing relationships
trust, and try and make them feel special. I think I
Christian
with suppliers, to finding and working with a
have a relaxed nature, and an ability to interact with
Mushenko,
friendly model or art director, or other creatives.
someone from any walk of life, and usually I am
2010
You always need to keep producing non
mainly interested in making them look beautiful. p
share with others. I talk to people and develop their
commissioned personal work and test shoots. Don’t get disheartened. Keep contacting people. Be
See more of Christian’s work at christianmushenko.com/
Shuffle Magazine
049 - 186
Emerging Designers
Shuffle Magazine
HOLLAND
*
A conversation between Michelle Rusli and Tom Holland
051 - 186
Emerging Designers
Shuffle Magazine
053 - 186
TOP
Bicycle Tom Holland, 2010
an you briefly introduce yourself and tell us how you’ve started off as a photographer? U Well, I
Design Mentors
have learned though, is that you cannot rely solely on your agent for all marketing you really have to go out and pound some pavement yourself to supplement your agents good intentions.
LEFT
have been in Australia for 10 years. I finished
Health
my course of study in 98 and got a BA from
Tom Holland,
Brook’s Institute in Santa Barbara California.
2010
After graduating, I assisted in LA and then here
international recognition, on the logical side, an
BOTTOM
in Sydney for a total of 4 Years. I originally
economically viable career more bread and butter
SYTYCD Bondi,
got interested in photography documenting
clients to fill in the void during quiet times.
Tom Holland,
underwater marine organisms, and my interests
2010
shifted to humans after studying formally.
Where do you get your inspirations?
U Internally and after evaluating the subject and how it relates to their surroundings. Pre-cursors are the vibe of the magazine or ad that I am shooting for, and I guess finally, overtime, you develop an innate sensibility for the style of the shot and whom it’s being shot for. It’s not like I have it all figured out.
How do you promote yourself as a photographer and when did you start to get recognition for your work? U This is
the part of my career that sucks. Imagine having to go out on job interviews perpetually and then talk yourself up, and your work, which you hold close to your heart because it is your life’s creative work. it really sucks. I have an agent who helps me with this, essentially they are supposed to go out and say “god he is an effing wonderful shooter and human being.” What I
What would you like to achieve in the future? U As would be any artist’s dream more
What are some challenges you’ve faced in your work? U There are many, the most annoying monster is cash flow.
What do you consider to be your biggest achievement? U Making a living at what I love is my greatest achievement. It hasn’t been easy
and millions would love to do what I do or at least they think they would.
Do you find that the design industry is very competitive? How do you differentiate yourself from other photographers?
U Everyone wants to be a photographer and
yes it is very competitive. You may as well want to be a rock star. I don’t blame people for wanting to do it, because initially I had the same reasons for wanting to do what I do. The only way to set yourself part, at least from my perspective, is having a really good eye, but these days that is not always enough, you also have to be a master of lighting and have either a great re-toucher or have the photoshop skills yourself.
Shuffle Magazine
059 - 186
TOP
SYTYCD, Tom Holland, 2010
Can you tell us what a typical day is like for you as a photographer? U Depends
which day, and I don’t mean to sound sarcastic. Some days when shooting it is high stress,
LEFT
but the good kind and collaborating with many
Car,
other talented people, some days it is hours in
Tom Holland,
front of the computer prepping and delivering,
2010
and some days it is cold calls and lame
BOTTOM
coffee meetings.
Tom Holland,
Tell us about your favourite work and why? U I don’t have a favourite piece and I
Blue Couch, 2010
will tell you why, early on in my career, I read a great piece of advice treat every job as if it is the most important job of your life regardless if you are being paid a lot or receiving special recognition! If you follow this advice you can be proud of everything that you do.
Is there any advice you would like to share with graduates seeking jobs?
U Be honest with yourself, and don’t always believe the people that say you can’t do it. Perseverance mixed with talent can go a long way!
Design Mentors
“ Treat every job as if it is the most important job of your life.” What type of photography do you do?
U Anything with humans can’t stand product photography and get bored if I don’t have a crew to work with.
What have you learnt so far as a photographer? Are there any tips or hints that you would like to share with the rest of us? U Lighting, Lighting,
Lighting – Also shoot a lot, don’t ever get lazy or comfortable with any amount of success, there is an army of talented students ready to take your place. p See more of Tom’s work at tomhollandphoto. com/
Shuffle Magazine
061 - 186
Emerging Designers
Shuffle Magazine
Scott JOHN
John Scott has been working in the design industry for the last five years. He studied design at Sydney Graphics College. After graduating he started out publishing, designing magazine layouts and various cover designs for Australian and international publications.
*
A conversation between Michelle Rusli and John Scott
063 - 186
hat do you consider to be your biggest achievement?
U Successfully renovating and
redesigning and entire apartment.
Design Mentors
How do you promote yourself as a designer and when did you start to get recognition for your work? U Promotion, nowdays, is very easy to come by. Many websites like the Loop, Behance,
I always wanted to try my hand at interior design and I
Carbon made and wordpress are free and offer young
was surprised to find out how easy it is when you have a
designers the opportunity to “test” their work and receive
good plan. The method was similar to any job. Research,
free exposure. Not only are they good platforms to
create a mood board and style guide, draw up a plan,
kick start your design career, but they offer designers
get quotes, order materials then put it all together.
the opportunity to connect with other like minded
Where do you get your inspiration from as a designer? U My inspiration comes from many areas.
professionals. Most sites even allow users to post comments about your work. Attending any exhibitions and design events are other useful methods for
Creativity can be found in music, literature, art and even
promoting myself. It is surprising how a nice compliment
other non-related fields. Personally I find that trying to
to say, the photographer of the exhibition can lead to
experiment with different mediums and searching for like
potential work down the line.
minded professionals to talk to inspires me the most. Design sites like designcharts, the loop, behance and others are other great places to find inspiration and to
What would you like to achieve in the future?
U Currently I am working in a large design agency in
see who is pushing the boundaries. Other usefull sites
Surry Hills. In the mean time I am working up contacts
like Kuler and émigré offer current information and
and building my skills and client list so that I can start my
trends. Photography is something that I find very exciting
own design business. This has been a long term goal I
and I use the medium to relax. Often of a lunch time I
have been working to. My short term goal is to push my
go out and take photos of people, objects and anything
photography skills to the next level.
interesting. Shooting with a 50mm prime lens wide open can lead to some very exciting effects.
Shuffle Magazine
065 - 186
Design Mentors
What are some challenges you’ve faced in your work? U I have experienced many
portfolio but if you don’t have the desire to learn
problems in my career. But I found that these
you might find that fellow designers and potential
problems were crucial in my personal development.
employers won’t be too inclined to employ you.
Whether they be technical issues or client related
As for finding work, if you can register with a
issues my advice would be to take charge of these
recruitment agency like Aquent, they can be a
situations and rise to the challenge. Not only will
very good avenue to use as they test your skills to
you have a great deal of personal satisfaction,
make sure you can do what you say. Because of
but you will undoubtedly prove your worth to your
the rigorous testing that you have to go through,
employer or client.
design agencies are more likely to hire you as you
and work with people no matter how frustrating
have been “pre-screened”.
What do you consider to be your favourite works and why? U One of my most favourite
jobs would have to be any of my illustration jobs. I
Do you find the design industry to be very competitive? U I don’t really find that
find that the beauty of illustration is that you have
the design industry is any more competitive now
the potential to create something that no one has
than when I first started out. In fact, I find it easier
ever seen before. Only you can see what is in your
to find permanent work as there are so many
head and express this in the form of illustration.
design agencies out there now. Again, recruitment
To combine this talent while answering a brief and
agencies like Aquent also offer freelance services
creating something that is financially viable is a real
that allow you to choose when you want to work.
skill, and enjoyable process.
Many agencies need designers working to fill in for staff on leave and the pay is very good.
What kind of changes have you noticed in your design practice? U I have found that my work now is becoming more photographic
based but typography still plays an important part. There is a big shift to multimedia aswell. With the popularity of the Iphone, blackberry and other
Unfortunately the only problem with freelance is that you could be out of work for a few weeks.
What have you learnt so far as a designer? Are there any tips or hints that you would like to share with the rest of us? U I have
multimedia devices I find that design is starting to
learnt so many things, too many to recollect.
become a lot more digital orientated. Personally,
Probably the best way to approach this is in
I find that I now work more efficiently and have a
list form. 1) Understand the brief and what it is
better understanding of how to approach and deal
you have to achieve. Always dig a little deeper
with clients.
and often you will be surprised about what you find. 2) Graphic design really should be called
Is there any advice you would like to share with graduates seeking jobs? U A good
commercial design like the old days don’t get too
attitude is the most important advice I could give to
suggestions. Key word “commercial”, we are here
any graduate designer. You could have a fantastic
to provide a service. 3. Never lose your interest
caught up trying to push your style and be open to
Shuffle Magazine
and curiosity. Even though as designers we are commissioned to provide a service find ways and other avenues to satisfy your interests and to keep you pushing the boundaries.
“Never lose your interest and curiosity” I would supplement my low income by starting
designer is not easy. It’s not all fun & games
out doing freelance work. It was one of the
and design events. Design is hard work and
hardest and biggest learning curves but it paid
often, long hours. Satisfaction comes from
of really well.
the fact that you are creating and inventing. is the long hours. Often you will find yourself working feverously to a tight deadline that requires unpaid overtime and sometimes you
Can you tell us a little bit more about the graphic poster you designed? How did you come up with all these experiments? U Experiments come from
will have nothing to do. It’s just the nature of
things I have read or seen and spark an idea
the industry. Clients are both a pro and con.
in my mind. Magazines like Computer arts and
We need them for work but they often can be
Imagine FX are great magazines that have all
frustrating. No matter how organised you are,
the latest designs and interesting techniques.
a client will usually have no idea.
Often mistakes made in other projects often turn into interesting ways of approaching a
What are your clients like? U Varied.
image or effect.
without. Some can be very difficult to deal
What do you do to relax? U If I find
Clients are funny creatures that we can’t live
John Scott, 2010
LEFT
Skateboard
What is it like to work as a designer? What are the pros and cons? U Being a
Often the biggest con of working as a designer
TOP
Graphic Poster,
with and others are a joy. Overall I would
myself scratching for ideas I try and do
say that my clients are fun to work with. The
something different. Sometimes I play guitar,
type of work that they require offers me the
look outside a window or most often go for a
opportunity to be truly creative.
walk and take some photos. I find that doing a different task and using another area of the
How did you get your first Graphic Design job? U I got my first break in
brain really gives your mind a nice stretch.
design through a contact that I did freelance
problem and solve it with fresh eyes and an
work for. When I was in college I decided that
open mind.p
Often you will be able to come back to a
See more of John’s work at theloop.com.au/ app/johnscott
Design, John Scott, 2010
067 - 186
Emerging Designers
Shuffle Magazine
*
A conversation between Michelle Rusli and John Fick
069 - 186
TOP
Sera Monson, John Fick 2010
BOTTOM
Sword,
John Fick 2010
an you briefly introduce yourself and tell us how you started off as a photographer? U I graduated
Emerging Designers
made me so curious and I took it as a challenge. My father handed me down his Minolta x70 manual camera and the rest is history.
as an Industrial Engineer, self-taught
in Graphic Design for 15 years. I’ve been involved in Photography ever since and have practiced
Where do you get your inspiration? U My
curiosity helped me observe a lot of things around
taking photos of friends and families, and now
me. Everywhere I go and look, I find inspiration. I
professionally running for 8 years. My first
also get inspired with the people around me from
experience with a camera was accidental and
the relationship I have with my wife, our families
turned out to be somewhat like a “love and hate
and friends. Seeing other people’s creative work is
LAST PAGE
relationship”. In College I was failing a subject.
Hope,
My teacher told me that the only way to pass is
John Fick,
to photograph a school event. I then borrowed a
2010
friend’s manual SLR and bought a dozen rolls of film to cover the event. So, without any clue of how a manual camera works, I went ahead and
also a bonus.
How do you promote yourself as a photographer and when did you start to get recognition for yout work? U We live in a society where everything is very functional and
the results were a disaster! The photos were either
structured. I came from a corporate environment,
overexposed or underexposed. This experience
where people are functionally driven. I want to
Shuffle Magazine
071 - 186
deconstruct this way and promote myself by using ”word of mouth”. I believe in the value of it and allow my work to speak for itself when people see it. I am an artist first, then a photographer, so I offer is my creative input more than anything else. My clients are those who know great quality and value for money. This way makes it easier for me. Other people, more or less, promote for me, so for the prospect clients, there is already the sense of trust from the start, even before I see them.
What would you like to achieve in the future? U To be remembered not only as a
Design Mentors
What kind of changes have you noticed in your design practice? U Technology is
a big part of today. There are advantages and disadvantages, like becoming too dependent on it and make production really fast and quick. But sometimes, in a fast paced environment, you loose the relational aspect with the people around you. Delivery of output is so fast that we lose the process and experience of the actual moments of being creative. Creativity needs to be nurtured and sometimes we need time to come with up brilliant ideas. We need to seize the moment of being present during those processes, letting it breathe and allow creativity flow within us.
photographer but someone who has became part
We become more driven to deliver than letting
of everyone’s lives through my images that bring
creativity drive us to deliver.
life, depth and substance.
What are some challenges you’ve faced in your work? U There are always challenges,
Do you find the design industry to be very competitive? How do you differentiate yourself from other photographers?
the value of Photography and what it’s all about.
were very limited, such as television and
Imagine, without photos, no one can pass the
magazine. We got most of our inspiration from
legacy of the precious moments captured in a
these resources. However, this allowed us to be
family’s history. All the material things in the
more creative and come up with ‘something from
world will be forgotten but not those memories
nothing’ and let our imagination flow. Today, we
captured and printed on a piece of paper.
are dumped with loads of information, designers
one of which, with people who don’t understand
U Almost 20 years ago, our means of resources
and photographers have the luxury to find every
What do you consider to be your biggest achievement? U I find it all the time.
idea on the Internet, which makes it easy for
Especially whenever I witness someone’s love
matter of finding them. The depth and substance I
story unfolding, such as weddings. It gives
produce is how I differentiate myself with the
me that sense of achievement knowing that I
other photographers.
have crystallized a moment that will surely be remembered a lifetime for the generations to come.
everyone. Everything is on the Internet and it is a
Shuffle Magazine
What is it like being a photographer?
your skills by practise; start photographing your
U The reality about photography is 70% is the
family, cousins, uncles, aunties and friends, etc.
business sense and only 30% is skills. You can
Put a list of people who you want to photograph,
be the best photographer in the world but if you
and these people will market your work once their
don’t have any business sense you will fail, you
friends see great images. Build a strong portfolio
can be the best businessman and not a great
1st then start introducing yourself to the workplace
photographer but you can still be a successful
and businesses.
businessman. For me, it’s a balance of both. Being a photographer gives you that excitement.
Be passionate about your craft in Photography
The thought of experiencing someone’s life,
and don’t focus on the money yet because
witnessing moments of love and relationships
money will come eventually. If you limit yourself
are priceless.
on photographing people because you wanted to be paid, you’re simply limiting yourself from
Can you tell us a bit about your photography workshop? U It is very
growth. Every time you photograph, look at
grounded. I teach what I preach. I try to give a
see things and make it your own. Once you are
lot of insights and techniques that I have learnt
ready don’t sell yourself short. Put value into
through the years. It is the experience that gives
your work.
things beyond the obvious, change the way you
us real skills in photography that sometimes are not taught in classes. I teach how to photograph in a cluttered house and make it look spacious. I teach how to engage with a little boy who is
What have you learnt so far as a photographer? Are there any tips you would like to share with the rest of us?
cranky and doesn’t want their photo taken. At the
U Building relationships and the experience you
end of the day, clients don’t care about the theory
give to your clients are the most important things.
much, but they care about the results.
Is there any advice you would like to share with graduates seeking jobs? U I believe
that “repetition is the mother of skills”. You hone
They tell all their friends not only because you are great with what you do but also because it is the friendship and worthwhile experience they get from you. They will promote your business.p See more of John’s work at johnfick.com
073 - 186
Emerging Designers
Shuffle Magazine
moniquegermon Monique Germon is an very talented Australian Multi-Disciplinary Creative known for her design, writing, styling, art direction and photography. She is also known for her unique range of creative abilities, curiousity and trademark storytelling style, always centered around the charming and the whimsical.
*
A conversation between Michelle Rusli and Monique Germon
075 - 186
TOP Don Fish, Monique Germon, 2010
Design Mentors
ow did you started off as a photographer? U I firstly got
How do you promote yourself as a photographer? U I have a website, blog and
exploring the planet solo. Small road
responding to this about 6 years ago.
into photography when I started
a portfolio page on ‘The Loop’. People started
trips became epic drives and I realised that it was time to document experience itself.
Where do you get your inspiration?
What would you like to achieve in the future? U Many. Too many. My ultimate goal is full time philanthropy so in between now and then
U People who have the courage to push beyond
my day to day ambition involves continuing to be
conventional methods do it for me every time.
self-employed by using every ounce of creative
Generosity. i.e those who strive for success so
talent I can access through my own life experience.
that they may contribute and make the world a better place as well as their lounge rooms. Transport of any kind. Get me in a car, on a train, plane or horse and I’m away.
What has been the most challenging situation you’ve experienced during your work? U When you are a romantic idealist, it can
Shuffle Magazine
get tricky. You can be In danger of attracting folk who
moment, Monique landscape, Monique movie.’
see your creativity combined with a Holly Hobbie
To answer your question; the biggest change in my
nature as something they can cash in on. It’s part
practice is that now I know what people are talking
of the lesson. The challenge for me was mastering
about when I hear this instead of feeling like I am in
discernment and the good guys will know exactly
The Truman Show.
what I am talking about.
What has been your greatest achievement?
U A recent achievement was working on a
beautiful film set in Bream Creek, Tasmania. I was
Do you find the design industry to be very competitive and how do you differentiate yourself from other photographers? U Of course the industry is competitive. Most things
approached by Tasmanian actor/writer/director Sara
are. I differentiate in the industry as some can see
Pensalfini Brown to art direct the sets & dress her
self-importance as professionalism and humility as
actors. I’d never worked in film before and found
weakness I basically see it the other way around.
the whole process just so delicious and satisfying.
It is worthwhile to mention that there’s a new wave
Collaboration at its best.
developing its been happening for a while. You feel it when you come across it. I felt it through a creative
What kind of changes have you noticed in your design practice? U I find the most
based in Reykjavík the other day just through his site!
interesting part of any practice is seeing what doesn’t
me this is the forefront of innovation the abandoning
change and how this is actually you creating your
of older, outdated business models and replacement
own aesthetic & style. I now see it’s what people
of these with super creative, smarter systems.
are referring to when they tell you ‘It was a Monique
It’s basically about doing business differently and to
077 - 186
LEFT Tell my wife I love her, Monique Germon, 2010
TOP Outdoor, Monique Germon, 2010
Do you have any advice you would like to share with graduates seeking jobs? U Create
Design Mentors
What type of photography do you do? U It’s important to me to shoot my own work and often
your own job and do it your way, not what you think
essential as I live in a rural area and regarding my
is the right way.
personal photography practice, it’s a moment to
Can you tell us a little bit more about the Australia project exhibition? U My piece ‘Tell My Wife I Love Her’ is a homage to the Australian
moment thing and often utterly unconscious.I’m taken with contrast in many ways so I look for it but mostly I just shoot what I see if and as it touches me.
working class and a comment on classism. The story is that I basically drove across the state of Tasmania to a remote coastal village, walked into the pub, claimed a stool at the bar and stayed there for four months. Not long after I arrived, one of the locals
What have you learnt so far as a photographer? Are there any tips that you would like to share with the rest of us?
U Like with anything in life be yourself do not
committed suicide after a long battle with depression
mimic any other artist / style / movement. Be
and I shared in the small community’s processes
yourself, find it and then you will really get there. p
around this loss. I collected a shirt from each of the locals, made this piece and dedicated it to the
See more of Monique’s work at moniquegermon.
community & especially to my mate Charlie and our
com/
caravan conversations. Those small towns are truly, magical places.
THE ART OF
DI S COVERY
Shuffle Magazine
luca molnar
Luca Molnar has a style which no one else has in the world. Her designs are colourful, shiny, luscious and extremely detailed. She draws inspiration from all kinds of different cultures such as Egypt, India and South-America.
*
A conversation between Michelle Rusli and Luca Molnar
081 - 186
Emerging Designers
Shuffle Magazine
083 - 186
here do you get your inspiration from as a designer? U I’m inspired by
on big campaigns for big companies such as
thinking of a pattern or something like that.
TOP
Coke. My another big dream is to design a
Abduzeedo,
cover for Computer Arts magazine.
Luca Molnar,
everything around me, really
everything. I can’t even look at a flower without
Emerging Designers
What are some challenges you’ve faced in your work? U Well, sometimes its hard
2010
LEFT
to create something which has an artistic value
Priestess of the
lyrics, fashion magazines and other designers’
and which the client likes as well. It’s also a
Cosmos,
works. I also get some of my ideas from
struggle to always create something new but to
historical books and musicals.
still keep your own style, especially since. We
My biggest inspirations are music, especially
“If you want to stand out you have to be good” How do you promote yourself as a Graphic Designer and when did you start to get recognition for your work?
U I think it’s essential to have a profile
on every single social networking site for designers, such as Behance, Society6 and of course, Facebook and Twitter. The only way to get recognition is to show your works to as many people as you can, and one day someone will maybe think that you have some talent and will promote you. If a big website, such as features your work you will earn an amazing traffic on your website. It’s also great if you can get into some design magazines such as Advanced Photoshop
What would you like to achieve in
the future? U Good question, many things. I really would like to work for KDU sometime in the future and become a member of Depthcore. Of course, I’m also dying to work
have to create commercial friendly pieces. Sometimes it’s also hard to make a piece which has a meaning and not just a pretty image.
What do you consider to be your greatest achievement? U I’m working a
project right now for MTV Networks, which is actually a dream came true. The other one is my three page tutorial, which I’ve written for the August issue of Advanced Photoshop. Don’t forget to get a copy!
What kind of changes have you noticed in your design practice? U I never thought I will say this, but it changed a lot. When I
started I was only working in Photoshop, I just got an idea and finished the piece in a few hours. Now I have to first draw the concept, the pattern, these kinds of things, and then I scan it and redo it in Photoshop. I like working
Luca Molnar, 2010
BOTTOM A Nagy Vivás, Luca Molnar, 2010
Shuffle Magazine
085 - 186
Emerging Designers
on a piece at night, when everything is quite
think that the only way to stand out is to be real
around me. I also like to use more lights and now
good, I’m not saying that I’m very, very good or
I’m creating more futuristic pieces with a touch
anything, but if you want to stand out you have
of the past.
to be good.
Do you have any advice for graduates seeking jobs? U I was never actually looking
Could you tell us a bit about your collaboration with James White as well as the Adidas work that you did? U Honestly
for a full time job, I was always a freelancer, so
I can’t help with that. However if you want to be
the James White collaboration was a contest
a freelance designer, it’s best to get recognition,
on Abduzeedo and the Adidas piece was also
it’s the most important thing. And let me tell
a contest, but on Society6. I loved working on
you, freelance designers, who have an agent
both pieces, I made them at night and was very
are the ones who get the real big deals from big
inspired. I loved to work on the Adidas piece,
companies. Coke, Nike, etc pay more than you
beauce it had to be inspired by the movie, Tron
can imagine and can make you a star sooner
Legacy and the truth is that I’m already obsessed
than you think.
with the movie, so it was fun. For the James White work I wanted to create something inspired
How did you find your first Graphic Design job? U Oh my God, it’s hard to even
remember. I think my very first project was a CD cover for a singer. I was sending out messages
by American Indians, but still something futuristic.
What impact does your culture have on your design work? U I think it had more
on Myspace and this guy wrote back that his
impact when I was just starting out. Now,
singer would need a cover. It was a small project
not really. I don’t really believe in borders or
and I only got fifty dollars.
Do you find the design industry to be very competitive? U I think it gets more
and more competitive every day. There are so many talented, hard working people. I honestly
countries, I believe in the earth as a whole, so I want to create art which tells something to everyone, no matter where you live you would still understand the artwork. p See more of Luca’s work at lucamolnar.com/
Shuffle Magazine
klingelfuss JESSICA
*
A conversation between Michelle Rusli and Jessica Klingelfuss
087 - 186
LEFT
Elin, Jessica Klingelfuss, 2010
an you briefly introduce yourself and tell us how you started off as a fashion photographer? U I’m Jessica Klingelfuss and I’m
Emerging Designers
photographs than you might expect. My biggest inspiration comes from songs I listen to or books I read. I also travel a lot, home to Hong Kong and Switzerland twice a year, around Australia and to London occasionally, all these places have
BOTTOM
a fashion photographer based in Sydney, third
definitely influenced my work. I also try avoid
Klingelfuss,
culture kid, wanderluster, social media addict and
becoming to isolated within the fashion industry; my
2010
self-described visual hedonist. I started shooting
closest friends are everything from artists to pilots
when I was sixteen and usurped ownership of my
to designers to painters to speech pathologists to
father’s camera (from what I remember it was a
writers, it is really important that I keep engaging
digital Olympus). I just took (terrible) photographs
with people who have different perspectives and
whenever I could and of whatever interested me
life experiences.
Ksenija, Jessica
and haven’t looked back since! Before that though I painted and drew intensively from when I was young; everyone I knew, my family especially, always told me I was going to be an artist.
How do you promote yourself as a photographer and when did you start to get recognition for your work? U I’ve been rather shy about what I do up until recently, but my work
Where do you get your inspiration?
U Everywhere imaginable, but less from other
is starting to creep into magazines and I do have a growing online presence. I am probably best known
Shuffle Magazine
089 - 186
for my tweeting, and the Internet is how I have met so many people this year alone who I’ve ended up befriending in real life or shooting with.
What would you like to achieve in the future? U I certainly have a very private list
Emerging Designers
What kind of changes have you noticed in your design practice? U I have definitely
become more self-critical. This is a very important aspect to working as a freelance photographer because often times you have no one but yourself to judge you. While I am very appreciative of
of goals for the future such as magazines I want
the supportive comments I receive on my work,
to shoot for, people I want to have in front of
I know that if I let it get to my head like some
my lens, images I can only dream of creating
creatives do I will just get complacent and never
right now; I will be holding my breath and doing
improve or try to challenge myself.
everything possible to make all of these things happen. But my biggest aim is to be able to do this every single day for the rest of my life and to never, ever stop.
Do you find that the design industry is very competitive? U I do find it very competitive but at the same time I don’t. I
understand that when I don’t get picked for a job
What are some challenges you’ve faced in your work? U Probably the biggest challenge
it might not necessarily because my work isn’t
at the moment is that I have ideas that are
is more suited for the job. I understand I am still
beyond my current resources to produce. It’s very
at the very beginning of my career and that I have
frustrating as an artist especially to envision a
an unbelievably long way to go so experience
work that you physically can’t produce. I definitely
sometimes plays a factor into a potential client’s
aim to change that soon but for now a huge chunk
consideration. Contrary to popular belief, success
of my portfolio is caged in my imagination, waiting
in photography doesn’t happen overnight, you
to be realised down the track.
need to have a very tough skin and be able to
good, but because someone else and their style
handle both criticism as well as be extremely
What do you consider to be your biggest achievement? U Shooting talent artist
self-critical. I try not to think too much about what
Renee Anne for the cover of Australian fashion
their images for inspiration but my main concern is
publication Peppermint Magazine, styled by the
not to be different from other photographers but to
amazing Angela Alton of Leeloo and hair and
be just express myself and only myself because I
make-up by of my favourite creatives Vanessa
know I am different.
Collins. It is a beautifully produced magazine, and my first cover as well. My heart skipped every time I saw it in a news agency.
other photographers are doing; I certainly look at
Shuffle Magazine
091 - 186
Emerging Designers
Shuffle Magazine
TOP
Elin Pink Dress, Jessica Klingelfuss, 2010
BOTTOM
Can you talk to us briefly about one of your favourite works and why? U One of
know how to move; I also appreciate models like
my favourite photographs so far is this image of
real selves in the photograph and don’t just stand
Hayley from Chic Management, which I shot at
around like a mannequin waiting to be told what
the incredible White Rabbit Gallery for Emerald
to do.
Elin Crown,
Couture. It was the end of the shoot and we
Jessica
were packing up to go, I saw the statue, told
Klingelfuss, 2010
her to get in front of it, literally snapped seven
that because I want them to give a part of their
What type of photography do you do?
U I am mostly interested in fashion photography
frames, and this one was the second. It was so
right now but I do enjoy taking photographs of
absurdly spontaneous and unplanned yet it was
my friends and family whenever I travel, that
my favourite photograph from that whole day. It
work is very personal to me. As much as I love
also perfectly sums up everything about me and
fashion it is important to keep your practice open.
my work, the photograph is a bit quirky, surreal
I come from a visual arts background and before
and humorous, as well as portraying a marriage
I got into fashion I really enjoyed creating surreal
between art and fashion.
installations in landscapes and shooting quirky portraits.
Is there any advice you would like to share with graduates seeking jobs? U Do not underestimate how tough the industry is and be prepared to pay your dues. They’re also often surprised at how much work you have to do for
What have you learnt so far as a photographer? Are there any tips that you would like to share with the rest of us?
U I think that the most important thing I’ve
free in the beginning, it’s certainly a tricky career
learned is that there are no limits to art except the
path to navigate and not for the faint of heart but I
ones you choose to let yourself or others impose
wouldn’t have it any other way.
on you. Don’t become a photographer for the
How do you normally interact with your models? U I can be quite quiet on set while actually shooting. I become engrossed looking
through the viewfinder, trying to find the perfect shot and perhaps concentrate a little too hard
glory, the recognition, the money or because it may seem like we have glamourous lifestyles - I can honestly tell you now we don’t. Do it because you honestly want to change the world with the most honest piece of yourself. p
that I forget to give directions. For that reason I
See more of Jessica’s work at
definitely prefer and work better with models who
jessicaklingelfuss.com/
093 - 186
Emerging Designers
Shuffle Magazine
*
A conversation between Michelle Rusli and Anne Lorraine Uy
095 - 186
TOP
Sophisticate: Radiant, Anne Lorraine Uy, 2010
ould you briefly introduce yourself and tell us you started off as a photographer? U I’m
Anne Lorraine Uy, a twenty
year old artist. As long as I remember, I’ve always had a camera whether it was a polaroid, toy cam or digicam. I love drawing and painting but to make up for my lack of skill in painting, I project my conceptual ideas in photographs instead. I was always hoping for a digital SLR since I was in high school. When I turned eighteen years old,
Emerging Designers
my relatives in Singapore gave me an Canon 350D as a debut gift! I still use the same camera today and it’s been great.
Where do you get your inspiration?
U I’m a big fan of Zhang Jingna and the emotions she speaks in her photo works. Because of her I’ve come to love the Pre-Raphaelites paintings, although I’ve always been fascinated with the beautiful
timeless works of the European Old Masters. Aside from paintings, my own experiences, interests and emotions inspire me to shoot as well.
Shuffle Magazine
097 - 186
What type of photography do you do? U I mostly focus on conceptual
photography but I really love fashion and
resourcefulness and quick thinking come in. Learning to have a positive attitude and faith in God help me a lot in coping.
If you are working now, can you tell us a bit about where you are working and how you got the job? U I’m currently
What is your most favourite work and why? U My favorite work is Lost in Alice where I shot Kara Mae Noveda during the Satin Eclipse event last November 2009 with the photo club I’m in, Cebu Digital
doing on-the-job training as a requirement
Photographers. I just love how the photo
for my university course, Information
came out. Kara’s a great model and the
Technology, at the University of San Carlos.
people involved in this shoot were
I applied at WebXpress Cebu. I got the
all awesome.
job the day I walked in the office, gave my resume and got interviewed to make things short.
most of my works on my FaceBook like
page and personal blog. I’m not totally sure when I started to get recognized but most
Sun Star Cebu. It was in an article about make-up.
What kind of changes have you noticed in your practice? U I’m able to execute my concepts better because there
probably it was when I started my idea on
are more resources now. With practice I’ve
“photostories” for each shoot.
come to develop techniques in my work
Do you work in any other fields apart from photography? U Yes, I do web development a lot too. PHP, SQL,
flow too.
Do you have any advice for graduates seeking jobs? U You don’t really have to
jQuery, HTML/CSS. You get the idea.
have the best camera or equipment out there!
What would you like to achieve in the future? U I’d like to be able to shoot any
happen then you’ll go places. If you love what
concept I have in mind without restraint in
resources and just bask in the joy of creating beautiful things in photography.
What are some challenges you’ve faced in your work? U Problems are always inevitable but that’s where your
Sophisticate: Radiant 2, Anne
BOTTOM Romance of
a Doll, Anne Lorraine Uy, 2010
LAST PAGE Romance of
a Doll, Anne Lorraine Uy, 2010 Alice in
What do you consider to be your biggest achievement?U Probably my
photos being published in the newspaper,
How do you promote yourself as a photographer and when did you start to get recognition? U I think I promote
LEFT
Lorraine Uy, 2010
beauty as well. Sometimes I do travel and landscape photography.
Emerging Designers
If you have the vision and drive to make it you’re doing, people will see it in your works. Invest in your dreams.
Is it difficult for you to find clients and people to photograph? U At first it was really a challenge but later as I kept showing my works opportunities started to come. Models would ask me to shoot them
Wonderland, Anne Lorraine Uy, 2010
Shuffle Magazine
099 - 186
Emerging Designers
Shuffle Magazine
101 - 186
Emerging Designers
and I’d develop a network that enabled me to meet more
Anne Lorraine UY is an freelance photographer, CG artist, painter, fashion designer, stylist, make-up artist, business person, web-designer, programmer and part-time web developer.
people and such. Patience is really a virtue here and it greatly helps to be easy to work with.
I’ve noticed that your subjects look very natural in all their photoshoots. How do you normally interact with them? U I mostly capture them candid
if they’re portrait shots. I like the feel of a photo where the subject is oblivious to the camera. However I do interact with my models in such a way that if I like their pose, I praise them for it. In my recent shoots I’ve learned to direct better though. I mostly work with non-professional models so it was always important to establish a rapport. Talk to your model and smile a lot to make him/her comfortable with you. Ask him/her if she’s doing fine since it’s never good to make your model feel tired. It will show in your photos. Make her feel beautiful. p See more of Anne’s work at flickr.com/photos/anneuy/
Shuffle Magazine
Kim Ding Wall is a twenty one year old illustrator from Sydney, Australia. Her illustrations are exquisite in detail and has demonstrated her unique talent in illustration. She is truly passionate about her creative work and wants to make a full-time living from it in the future.
*
A conversation between Michelle Rusli and Kim Ding Wall
103 - 186
Emerging Designers
Shuffle Magazine
105 - 186
TOP
Poor Deer, Kim Ding Wall, 2010
ould you briefly introduce yourself and tell us how you started off as an illustrator?
U I’m twenty one years old
Emerging Designers
How do you promote yourself as an illustrator and when did you start to get recognition for your work?
U Digitally networking on websites such as
BOTTOM
and have only recently started my career as
deviantart.com, theloop.com.au, and even
Dessert,
an illustrator. I got my first jobs while I was
facebook, where they allow you to upload
Kim Ding Wall,
still in high school. They were pretty small
your artwork has proven to be a massive
2010
and simple jobs, illustrating diagrams and
help. Also, networking in real life by meeting
small cartoons. After high school, I studied
people in the industry, socialising and talking
Illustration at Chisholm TAFE for two years.
to people with shared interests has helped
Whilst studying, I also worked on some jobs
me get connections that are useful to
which came from my uncle, who was in
my career.
the publishing industry. On completing the course, I decided that my education wasn’t finished, so I took a year off to work on my own projects and build up my folio, while doing a bit of freelance work.
What are some challenges you’ve faced in your work? U When working digitally, the technology you use can sometimes just
decide to stop working. When this happens, it can take days to fix the problem, which is
Did you taught yourself how to illustrate? U Through studying at school and at TAFE, I have had mentors to teach me, though more recently, I have been teaching myself.
incredibly frustrating, even more if you are working to tight deadlines.
Shuffle Magazine
Connections and artistic skill all that you need to get a job What is your most favourite work and why? U I think I like my picture “Poor Deer” most, first of all because of the golden green
colours I was able to use. The cuts on her face give the picture a narrative and hopefully intrigues the viewer. By adding the rain, I could set the mood of the illustration. It was a lot of fun to paint the water droplets.
What do you consider to be your biggest achievement? U Completely illustrating the
book “Alby and the Cat: Show business”. Whilst I will often get commissions for small illustrations and pieces of artwork, this was the first time I did every illustration, including the cover.
What kind of changes have you noticed in your practice? U I have become much more digitally focused. This is both good and bad in a
way. It does make me sad that I spend less time drawing with a pencil, but I have been able to hone in on my digital drawing skills. By cutting out the pencil sketching stage I am also able to save time.
107 - 186
Emerging Designers
Shuffle Magazine
109 - 186
TOP
Grey Horse, Kim Ding Wall, 2010
Where do you get your inspiration?
characters pose and emotions will generally
U I am inspired by the books I read and
be more subtle, and their back stories
the games I play and also by the massive art
more innocent.
community on the internet, so I’ve never had a
LEFT
lack of inspiration. I’ll often see someone else’s
Winter,
character, and it will spark my imagination
Kim Ding Wall,
into making my own. Other times, I will start
2010
Emerging Designers
mindlessly sketching in the hope that a character will emerge. This method always has varied results, sometimes as a bunch of useless scribbles, or if I’m lucky, a character with depth and personality that I can further work on.
How do you differentiate yourself from other illustrators? U I am focused in the fantasy and sci-fi genre of digital art, which is
mostly a male dominated field. Because of this, I will come from a different point of view than most of these Illustrators. Comparatively, my
Do you find it important to built connections with other people in the design industry? U Definitely. Connections and artistic skill all that you need to get a job!
What have you learnt so far as an illustrator? Are there any hints that you would like to share with the rest of us?
U I have heard so much advice about the
right words to say and the right way to present yourself in terms of dealing with a client. The fact is that they are just a person, like you, and being friendly and acting normally is so much more effective than being cold and business like.p See more of Kim’s work at kimdingwall.com/
Shuffle Magazine
elisa MAZZONE
Elisa Mazzone is an emerging Australian illustrator is renowned for her small and delicate illustrations combined with the use of watercolour, pencil, ink and found embellishments to create a playful and whimsical take on the feminine form.
*
A conversation between Michelle Rusli and Elisa Mazzone
111 - 186
Emerging Designers
Shuffle Magazine
113 - 186
TOP
Baby’s in Black Elisa Mazzone, 2010
an you briefly introduce yourself and tell us how you started off as an illustrator? U Hello I’m Elisa, I live in Adelaide, studied marketing
Emerging Designers
What would you like to achieve in the future? U I would love to strike that perfect
balance between graphic design and illustration. Where I juggle the two to prevent getting tired of
LEFT
and then visual communication at uni. Our honors
one. I would also like to work and exhibit overseas,
Let is Be
year was set up like a real studio, where we would
in particular Paris or London.
Elisa Mazzone,
interact with clients, here I went for a job interview
2010
and got a job as a junior designer on a magazine,
BOTTOM
within three months I was art directing the mag.
Yesterday,
It is only here that I started to draw again haven’t
Elisa Mazzone,
drawn since school and now I try to balance
2010
to happen, like a big illustration job or exhibition.
freelance design with illustration.
I get to the point where i need to draw really bad
What are some challenges you’ve faced in your work? U I have a neat little habit of
freaking my self out before something big is about
drawings to take the pressure off myself before i
Where do you get your inspiration?
finally start drawing freely.
other creatives.
What do you consider to be your biggest achievement? U I have just finished illustrating
U Music, magazines, moods, friends and
How do you promote yourself as a designer and when did you start to get recognition?
U I don’t do a great deal of self promotion, but I did set up a blog for my illustration originally
with absolutely no idea what to do. This has been
a story for Madison magazine, that’s pretty neat.
What kind of changes have you noticed in your design practice? U Initially i didn’t use computer at all. Today because of tight deadlines
vital in creating some of the contacts i have now.
I find that using photoshop is a valuable tool, I
Hallmark cards in the UK stumbled accross my
normally draw first, scan and test different things in
blog and a few months later I had designed 2
photoshop. It’s great to see the different directions
greeting cards for Hallmark. I also entered any
you could take a drawing, from there i can go back
open call for artists that suited my style, this is how
to the drawing more confident that what i am doing
i got into my first exhibition in sydney, with LeeLoo.
is going to work.
Also my agent has been amazing at getting me really good jobs.
Shuffle Magazine
How do you differentiate yourself from other designers? U I haven’t come across the competitive
When you start a new project do you already have a concept of the final image in mind?
which is sometimes scary! You just have to believe in
to go in, however this often changes as the process
what you are doing and keep on challenging yourself
goes on.
nature of it but there are so many talented people in it,
U Yes. In my head i have exactly the direction i want
so your work is fresh and interesting. Your style will differentiate you so working on developing that is really important. I am still doing that now!
Is there any advice you would like to share with graduates seeking jobs? U Set your mind on something you want and go for it. I think setting
What is a day in your life like as an illustrator?
your sights high is great. Also love your portfolio, don’t
U A little disorganised! I work at weird hours, and
have anything in there that doesn’t make you happy,
often weekends but it is so fulfilling and it’s a beautiful
fewer great pieces are way more impressive than lots
thing to do something daily that you love.
of average pieces.
What was your first design interview like?
What have you learnt so far as a designer? Are there any hints you can share with the rest of us? U Surrounding yourself with other creative
U I was so nervous before, but when i got there everything just flowed and went really well.
Can you tell us briefly about one of your favourite works and why? U My butterfly piece was a personal project that I love.
people or mentors is so important, stops you from
becoming stagnant and it means that you are always learning and can get reliable feedback. Also, take risks, you have nothing to lose.p See more of Elisa’s work at elisamazzone.blogspot. com/
115 - 186
Emerging Designers
Shuffle Magazine
Attard DANIEL
When Daniel Attrard was still in high school he didn’t know what he wanted to do. His art teacher
entered him into a design competition at Billy Blue college. In the end he made it into the top ten and that’s when he officially entered into the world of visual communication.
*
A conversation between Michelle Rusli and Daniel Attard
117 - 186
TOP
Chasing the sun, Daniel Attard, 2010
BOTTOM 1
an you briefly introduce yourself and tell us how you started off as a Graphic Designer? U The names Daniel Attard , twenty years
Emerging Designers
close mates inspires me in all different ways. It doesn’t have to be something design based to inspire you. I try to attend gallery openings and met new obscure people but besides that just sitting here looking at the birds nest outside of my window inspires me.
Bubble Fun,
old and living in Western Sydney. I guess you
Daniel Attard,
can say that art has been in my veins since I
2010
was born with my dad and a lot of his brothers
BOTTOM 2
creating artworks in their spare time and always
Movement,
drawing. Unfortunately I’m hopeless at drawing
Designing on old timber / wood and skateboards.
Daniel Attard,
and illustration but I do enjoy my photography
I like the whole natural feel to it. I wouldn’t mind
2010
and working with layouts.
doing something little like that once college is
What type of Graphic Design work do you do? U Lately I have gotten an urge for
over and make art on wood and hopefully sell
Where do you get your inspiration?
them.But I’ve always enjoyed editorial. Really
U Inspiration comes from anywhere and
like working with layouts and the making of
anything. I don’t go opening a book looking for
magazines, also like working close with the
it, If it’s true inspiration it will find you. Waking
photographers and art directors. Hopefully
up in the morning to the sun from jumping onto
go over to the states and try get my foot into
my skateboard and having a few drinks with my
RollingStones magazine next year!
Shuffle Magazine
How do you promote yourself as a Graphic Designer and when did you start to get recognition? U I usually exhibit
my works at free galleries and put my work
into competitions to get seen. More so word of mouth at the moment with friends. Once college is over I will get some business cards out and a better website. I’m also an intern at a design studio called Tongue iand also At Cosmo magazine and they would usually help me get my name around the design industry which is a real big help to have.
What would you like to achieve in the future? U In the future I would like to go visit
the states and try to get my name around there. Then come back home and try to get big in the magazine industry. I would love to have my own little design studio working with musicians and bands but that’s much further down the track once I conquer my goal of getting to RollingStones.
What is your most favourite work and why? U That’s tricky to put my finger on. I
enjoy looking back at photos I’ve taken, some being from an album called ‘bubble fun’ and others being some taken at the skatepark. I just enjoy the depth of the images and how they can say so much especially the ‘bubble fun’ ones.
119 - 186
Emerging Designers
What do you consider to be your biggest achievement? U My biggest
Do you find that the design industry is very competitive? U Every Industry is
at the RollingStones magazine in Sydney. That
only person on the face of the world doing
was real cool to get asked to come in for the
what you do there will always be some sort
day and check the place out. And making it to
of competition. Non the less competition is
my third year at college! But I’m also grateful
good and there for a perfect reason, to push
for all the new people I’ve met and others that
yourself to work and make yourself better and
have come along the way. The biggest part to
open yourself up more and more day by day.
being a designer is building bridges and never
Every one stands out in there own unique way
burning your old ones. You never know when
i guess. We each attract different people with
someone will come in handy or you can share
our own style and approach. It’s all about luck
a hand to others is always a better feeling. Oh
and where you are at the time and who else is
and I’ve become much more patient.
around at the same time. It’s like clockwork, it’s
achievement so far would be spending a day
going to be competitive. Unless you are the
all timing. Unfortunately it may seem like we
What kind of changes have you noticed in your design practice? U Changes. I
have no control over it all, but i think thats’ what
turned into a sepia photo. I use to love the
What is it like to work in the design industry? U The design industry thus far
makes it fun to play.
guess I realized not everything needs to be
sepia setting but I really enjoy grabbing colours from dull looking environments now. I guess
for me has been all good. People are friendly
thanks to college my layouts are much more
if you treat them the way you would like to
appealing now and I have gained good skills
be treated. Yes sure there are deadlines and
with typography.
crazy moments in the studios but that’s life you just learn to deal with it all and then life
Your work is outstanding. have you won any design awards, or have you participated in any design competitions?
goes on. Everywhere is different and how people choose to work. Just try to find a studio that pretty much works and feels like you!
U Cheers. I’m glad you enjoy my work.
There is nothing worse than being in a job or
Awards to be honest non really, Been in a few
environment that you don’t feel comfortable in
local exhibitions but it was all for free and to
the first place. Once you find that place you
get noticed by people in the local community. I
enjoy , you will be working much better.p
have been accepted to intern at two awesome places in Sydney and I see them as personal
See more of Daniel’s work at
awards and achievements.
cargocollective.com/icu
Shuffle Magazine
STEINIC
*
A conversation between Michelle Rusli and Zac Steinic
121 - 186
TOP
Victoria Gothic, Zac Steinic, 2010
an you briefly introduce yourself and tell us how you started off as a photographer?
U Well, my name is Zac Steinic,
Emerging Designers
grandfather passed away. At that point, maybe through the shock of losing someone I was so close with, I just thought, I want to do something I enjoy; something different. I wasn’t sure what
i’m originally from Melbourne, Australia, and
that was, when my sister told me her friend was
now reside in Sydney. The way I started as a
looking for a photographer for her new fashion
Renaissance
photographer was not really a typical path, it
magazine. I used to enjoy photography in high
Zac Steinic,
came more out of boredom from my job at the
school, and was a camera operator for motion
2010
time. I had a history in film making, art direction
film for many years. I started to send the editor
in advertising and graphic design. I was lecturing
emails saying what I’d like to do, and photos I
at RMIT University in Melbourne, when my
had taken while travelling, bands I had taken
BOTTOM Vintage
Shuffle Magazine
photos for, short films I had worked on and so on.
Blogs that show your work to a lot of people,
She finally sent me a tester brief to shoot for her
as well twitter/facebook seem to be a lot more
media release, and well they were happy, and I
effective than I had anticipated.
found myself needing to buy a new camera, as I had a cover and feature to shoot within the next 2 weeks.
Where do you get your inspiration?
U My inspirations come from a lot of places. Very
What would you like to achieve in the future? U I am hoping to find a more direct,
succinct aesthetic and style for my shoots. I would also like to move onto more publications and advertising work.
rarely do they come from other photo shoots. A lot of it comes from clothing I like, as well as movies and time periods. There are aesthetics I love, and clothing styles that I seem to gravitate towards.
What are some challenges you’ve faced in your work? U The entire job is challenging obstacles, I wouldn’t even know where to start.
I enjoy really setup and posed work, trying to capture a strong story.
How do you promote yourself as a photographer and when did you start to get recognition for your work? U Most of
What do you consider to be your biggest achievement? U Being published is always an achievement. Now I’m starting to get
commissioned quite regularly, so getting to this point would be my biggest achievement so far.
it is word of mouth. I show people my work and
tell them I’d like to works with them. I also like to court particular people or places, and will continue to use them, like a modelling agency or creative
What kind of changes have you noticed in your design practice? U Working with
clients and targeting publications has forced me to
team. I found it’s the best way to build trust and
research techniques and approaches a lot more,
also get a familiar and good work flow. Another
trying not to lose myself in what they need/want.
thing is I guess using social networking if possible.
123 - 186
Emerging Designers
Shuffle Magazine
125 - 186
Emerging Designers
Shuffle Magazine
TOP
Do you find that the design industry is very competitive? How do you differentiate yourself from other photographers? U The industry is fiercely
Any piece of advices you would like to share with graduates seeking jobs?
Primary Colours
competitive and people involved are very
Zac Steinic,
protective of their positions. To differentiate
2010
yourself, you just rely on your work, and hope
Can you tell us what a typical day is like for you as a photographer? U It all
Graffiti Zac Steinic, 2010
RIGHT
they see value in it.
U Never say no to any opportunity; you meet people and learn from them all.
depends on the day, but most days involve
working on post production in some capacity
Can you tell us briefly about one of your favourite works and why? U There are many works I love. Vogue-à-Porter by
from previous shoots, planning for the next shoot and arranging where to meet friends for drinks.
Inez & Vinoodh was an incredible shoot and my favourite of the year. The styling, colours, posing and so on, it was all so inspirational. `
What is it like to work for your clients?
What have you learnt so far as a photographer? Are there any hints you can share with the rest of us? U Just be honest with the subject matter in how you
U I have recently shot for Instyle, that was a
capture it, don’t try and look/be/fit in with what
lot of fun and a lot more relaxing than normal
others have done before. If you follow a style
shoots. I was simply approached by the team
which works for you, just pursue it, because
from the magazine and asked.
chances are if you like it, there will be an audience out there that will as well. p See more of Zac’s work at zackysavestheworld.com/
127 - 186
Emerging Designers
Shuffle Magazine
JOSH BROWN
Josh Brown is a twenty two year old illustrator who lives in a small town by the sea on the Mornington Peninsula. He is currently working as an a graphic designer at surf hardware company, Balin.
*
A conversation between Michelle Rusli and Josh Brown
129 - 186
Emerging Designers
ow do you promote yourself as an illustrator and when did you start to get recognition? U The internet is a powerful tool, creating a blog/
website is one of the best things I have done to get work out there. It has generated some work opportunities, but mainly a great tool for exposure, and a place for me to send people to, so they can see my most current work.
Where do you get your inspiration? U My sister shared the same passion for design when we were
growing up, and still does, and she influenced me a lot in the early stages of developing my style I suppose. I have so many inspirations, its really hard to pinpoint any favourites. I really enjoy Justin Williams illustration work. My style is mainly collage work, using materials like old books and collateral found in antique stores and op shops to create shapes, patterns and compositions. From there I add in my pencil, ink and watercolour
TOP
Vicious Hat,
illustrations. I’m not sure where my ideas sprout from, but its probably somewhere in my subconscious.
Josh Brown, 2010
BOTTOM Creepin,
Josh Brown, 2010
What would you like to achieve in the future?
U I am just about to move into a new studio run by No Vacancy Gallery, and hoping to start working on an exhibition in the near future. Good times ahead!
Shuffle Magazine
What are some challenges you’ve faced in your work? U I think the hardest thing is finding
designer who can be constantly teaching you more
you get stuck in a creative block. At the same time
How did you promote yourself ? U Most
and more about design.
inspiration and pushing through the times when its hard not to be influenced too much by other
of the press I have been lucky enough to get
people’s work, keeping your own originality and
has been from sending work to magazines and
unique style, as there is so much great work out
websites, and basically just introducing myself to
there these days.
them. I guess, then it kind of flows on from there.
What is your favourite work and why?
Other websites, like Australian Edge and Monster Children, have just found my work from sites which
U Thats a hard question. Probably would have to
I have previously sent work to. A great way to
be ‘The Explorer’. I like the rawness of it. Working
get people to see your work is by entering online
on a new illustration at the moment which I’m super
design websites/ competitions, where you know
psyched about, but that’s under wraps for now!
important people will be looking at your work.
What do you consider to be your biggest achievement? U One of my goals when I started
Do you find that the design industry is very competitive? How do you differentiate yourself from other Illustrators? U I guess
out, was to get my work published in at least one of my favourite magazines. I had a double page
spread in Empty magazine earlier this year which was an absolute pleasure. Love what the guys from design is kinky have been doing over the years, they do a killer job. Most of all, I think taking the leap into freelance work is a hard thing to do and it’s been the funnest, most rewarding step i have taken so far.
What kind of changes have you noticed your design practice? U Lots of changes! I
look back at some of my older work and cringe, but that’s all good, I guess that shows progress right?
Is there any piece of advice for graduates seeking jobs? U The most important thing for
me over the past few years was just learning more and more about design and furthering my skills on the computer and on paper. I think its a good idea to find a job where you can work under another
it is just finding your own unique style and sticking with it. I try not look at too many other artists work
when I’m working on new projects as sometimes it influence me too much and that is when I start to drift away from my own natural style. It is also good to find inspiration in things that are not completely design based.
What have you learnt so far as an Illustrator? Are there any hints that you would like share with us? U Like anything, if
you want to be good at something you need to put the hours in and have goals to work towards if you want to be successful. Most importantly, have fun!
What is it like to work as an Illustrator?
What are the pros and cons? U It’s super rad!
The pro is I get to work in my pyjamas and the cons is you may be short on funds on a regular basis. p See more of Josh’s work at joshlukebrown. blogspot.com
131 - 186
Emerging Designers
Shuffle Magazine
mackrill REAGAN
Reagan Mackrill is a young and talented designer from the Northern Beaches of Sydney, Australia. He started off design when he was still in high school. He is now one of the most prominent design students at the University of Western Sydney.
*
A conversation between Michelle Rusli and Reagan Mackrill
133 - 186
TOP Ipod,
Reagan Mackrill, 2010
ow did you started off as a designer? U I started out as a
Emerging Designers
well as the overall presence they create between images and text. I also tend to go to a few design
designer in late high school, as I was
conferences like Semi-Permanent, or to small
designing posters and CD album artwork
gallery openings at the National Grid Gallery on the
BOTTOM
for school productions, while also being asked to do
Northern Beaches. These are events where you get
Wonderland,
a bit of graphic design for friends. I always wanted
to know the designer or artist and I generally take
Reagan Mackrill,
to do something in the creative visual industry, as
away a keen interest in these designers and follow
I originally wanted to be an animator for Pixar after
their success’ to gain inspiration from their
seeing the Toy Story films, but my attention grew
work especially.
2010
nearer to graphic design instead and left animation as something to be amazed by.
Where do you get your inspiration? U I am
What would you like to achieve in the future? U I have always wanted to be my
own boss, but I am also open to the idea of a
constantly buying magazines that relate to design or
collaboration of designers in a team to produce
that have really nice publication layouts. I can’t say
good work, where there isn’t one single person
I read them, but what I take away from them is their
in charge. So I would like to have my own design
stylistic layouts and style guides in each issue, as
studio set up, to hopefully see it grow into a
Shuffle Magazine
135 - 186
Emerging Designers
BOTTOM
successful business and creative studio. I do
will have to be achieving my bachelors degree
Blue Hatter
have a few goals for myself in the next few years
in design at university at the end of this year.
Clothing,
however. These include developing a magazine
Doing this design degree has so far been one
for tablet devices like the Apple iPad. While
of the most valuable experiences I have had in
I would also like to further develop my final
my design career, as it has made me realise a
LAST LEFT
university major project clothing brand known
sense or purpose in life as I can now call myself
Blue Hatter
as Blue Hatter Clothing, into a real business at
a designer.
Clothing,
some point in the near future.
Reagan Mackrill, 2010
Reagan Mackrill,
LAST RIGHT Graffiti Artist,
Reagan Mackrill, 2010
What do you enjoy the most about design? U I like that every piece of work
What kind of changes have you noticed in your design practice? U I have found that in the past four years, my skill level in programs
is a new design, sure some works will look
have developed 10 fold, as I have become
similar to others and some will gain inspiration
quicker and can ascertain which process will
from another designer. But as designers we
create the end result the best. I have also
are always looking for new ways to create
noticed that I have developed some what of a
something new and inspiring for ourselves, for
signature design style, with a lot of clean white
our clients and for the target audience. In a
space, an obsessive use of the colour Cyan in
realistic sense though, the generally laid back,
my work, along with a defined style of layouts
free thinking nature of design provides a more
and typefaces that I tend to use in my work.
conducive environment for getting work done.
What are some challenges you’ve faced in your work? U Trying to learn new things
Do you find that the design industry to be very competitive? U In general the design industry is competitive yes, but the
is always a learning curve for me. I can pick
demand for design far outweighs the amount
things up fairly quickly if someone shows me
of designers out there, especially in Australia
how to do something at least twice, but I find
I have found. Sure I have seen studio’s pitch
that to overcome my obstacles I just have to
and bid to be chosen as the team that works on
keep working and working on them, particularly
a creative ad campaign or extensive branding
computer programs, just to get a grasp of how
campaign, but these are generally for the big
they work and how to use them for what I want
companies looking for design work, not the little
to achieve.
guys. Working in a studio at the moment that focuses on small business branding and identity
What do you consider to be your greatest achievement? U Come the end of 2010 I
design, there is a lot less competition as small
think in a small sense it will have been leading
experience, and there are a lot more small
a team of peers to create our first exhibition
businesses than large companies. However with
as part of our university graduation exhibition.
sub-industries of design such as printing and
While in a broader sense of achievement, it
photography, this is where it gets really tough.
businesses are looking for a more personal
Shuffle Magazine
137 - 186
Emerging Designers
Shuffle Magazine
Just about anyone can pick up a digital SLR camera and take a good picture as the cameras now do all the work,
What is it like to live as a Graphic Designer?
U Pretty damn sweet just blatantly. To have a job and
while the constant overhaul of technology into a digital
a passion mixed into one that I enjoy everyday, is simply
media age is slowly wiping out print studio’s left right
more than you could ask for in a line of work. Especially
and centre. After talking to a few printers of late, there is
if I end up working for myself. But the lifestyle and social
constant competition for client work, where printers are
interaction beyond the boring watercooler conversations
working extra hard to match print quotes when the client is
just outside of a cubicle in some office building, is by far
expecting low cost to work with small budgets.
more stimulating as a designer as it becomes your life and not just a job that puts food on the table.
How do you differentiate yourself from other designers? U I don’t currently see myself as being any
different to other designers (apart from the obsessive use of Cyan), as I am yet to experience what other designers
Can you tell us a little bit about the place that you are currently working at? U As I quickly mentioned earlier, I work as a freelance designer at a small design
in the industry are like in their day to day design process.
studio called Five Degrees North. They are also based on
Having said that, while being at university I have found that
the Northern Beaches and we basically design for clients
my level of organisation, detail and professionalism shown
that are running their own small businesses, where we help
in my design process and produced work, differs from who
them get on their feet with a personally designed identity.
I am as a designer when compared to some of my peers.
We specialise in corporate ID’s, website development,
139 - 186
packaging and promotion, as well as some product photography and flash animation. These guys have taught me a lot of what I know about the industry and how to become a better designer while I have been studying.
Can you tell us briefly about one of your favourite work and why? U I have a few favourite works, but i
Emerging Designers
Do you have any advice you would like to share with graduates seeking jobs? U I think just be persistent. Try and find a studio that does the kind of
design that you are interested in and passionate about. I think if you share their same passions and interests of design, then it will be a much smoother transition from university to the real world design industry.
think of late is the final major project I am working on at the moment as my final university piece. Blue Hatter Clothing has been something that has integrated my passion for
What have you learnt so far as a designer? U I
have learnt two key things that have manifested into my
design as well a dream of making a clothing line since
design outlook on life. One, is to always trust the process
I was in year 8. This project also deals with helping
of design, its not ultimately about the end result, it is also
youths to get creative while also targeting awareness of
about the process you take to get to that end result that will
youth depression in Australia. All these things that I am
make a much better end result. And two, I was passed on
passionate about have culminated into creating this brand
this quote at a design conference where one speaker had
and a part of this project are the photos I took as part of the
been told “your design’s don’t have to be that good, they
promotional piece of this project.
just have to change the world”. p See more of Reagan’s work at reaganmackrill.com/
Shuffle Magazine
cameron ETCHELLS
Cameron Etchells is a young and talented fashion photographer. He never considered photography as a profession previously but was inspired after helping out a friend during a promotional shoot. Today his photos are a huge influence to many young photographers out there.
*
A conversation between Michelle Rusli and Cameron Etchells
141 - 186
TOP
Atmosphere, Cameron Etchells, 2010
BOTTOM
Pigeon hole Camp, Cameron Etchells, 2010
an you briefly introduce yourself and tell us how you started off as a photographer? U My name
Emerging Designers
How do you promote yourself as a photographer and when did you start to get recognition? U My main form of promotion is word of mouth. I find that
is Cameron Etchells I’m twenty three years old
networking and quality of work can be the
and I am a fashion photographer. I got my first
best promotion
feel for photography when I helped out some friends in shooting a promo fashion images for
LAST PAGE
a charity fundraiser. At the time I had never
Pigeon hole Camp,
considered photography as a profession and
Cameron Etchells,
was half way through a science degree.
2010
Where do you get your inspirations?
U My inspirations comes from collaboration. I work quite closely with the stylist and MUA on my shoots to get the look we are after as well
What are some challenges you’ve faced in your work? U I have never encountered one big obstacle in my work but there are
always little challenges on shoots that need to be overcome.
What do you consider to be your greatest achievement? U I still love
seeing my work in magazines or in print but
as working with the client. I find that I’m much
so far I am the most happiest with the spring
more creative when I have a good team mates
campaign I shot for a clothing store called
that I can rely on.
pigeon hole.
Shuffle Magazine
143 - 186
Emerging Designers
What kind of changes have you noticed in your design practice? U The changes
Any piece of advices you would like to share with graduates seeking jobs?
drastic but they have resulted in a much more
again network but also make sure your portfolio
rounded approach to my work. I used to shoot
is strong with images in the area you want to
with no real feel of what I wanted for post
work in. Any example of work is better
production. I now shoot with quite a precise
then none.
that I’ve noticed in my design process aren’t
idea of how I’ll manipulate the photo afterwards and this has also increased my turnover time on editing.
U For any graduates seeking jobs I’ll say it
What type of photography do you do?
U My main area of focus is fashion and beauty and this is mainly because it is my business
How do you differentiate yourself from other photographers? U I find that the industry is competitive but at a healthy level,
the key to standing out is like what I mentioned before to network and present your best work. The industry isn’t huge and the word spreads quickly.
focus, however I also enjoy shooting for cityscape and urban photography.
What have you learnt so far as a photographer? Is there any hints that you would like to share with the rest of us?
U In fashion photography the photographer is only one of the pieces in a much larger puzzle,
Can you tell us briefly about one of your favourite works and why? U One of my
favourite shots was a promotional image for the
it is really important to make sure that you have a great team to work with. If you can trust your team then shoots will run a lot smoother. p
Atmosphere event that was part of the Perth Fashion Festival. Ihe reason i like this shot is
See more of Cameron’s work at theloop.com.
that it was quite an open brief to work on and it
au/cameronetchells
really gave myself and the stylist something of our own to create.
Shuffle Magazine
145 - 186
Emerging Designers
Shuffle Magazine
GEEDRICK michael
A young aspiring graphic designer with interests in all things creative from photography, product design, to architecture, with a strong passion for typography. He also loves to challenge himself and push ideas beyond the norm.
*
A conversation between Michelle Rusli and Michael Geedrick
147 - 186
TOP
Distorted, Michael Geedrick, 2010
BOTTOM
an you briefly introduce yourself and tell us how you started as a Graphic Designer?
U I always loved creating
Emerging Designers
sketchbook and have referred back to this many times for inspiration.
How do you promote yourself as a Graphic designer and when did you start to get recognition for your work? U I started an online portfolio,
Fuse,
things and was intrigued by graphic design
Michael Geedrick,
but knew none of the theory or practices
2010
behind it let alone the programs, which lead
purely to have an online presence until I
me to studying graphic design.
had a website up and running. But from that I started to get some exposure which
Where do you get your inspiration?
U I take inspirations from anything and everything. Popular culture, the arts and
music. I started a small sketchbook when I
was an unexpected win for me.
What would you like to achieve in the future? U I would love to start my
was in college where I sketch typography
own type foundry one day, continuing my
i find, whether it be on a design blog, in
passion for type. I don’t really care if I don’t
a book or even on a roll of sticky tape
make any money from it. I enjoy it more
from new york (you’d be surprised where
than anything. I also look at designers
you find interesting type treatments). I
such as Michael C Place and Si Scott, who
also explore any ideas for type in this
have developed a unique style. I hope to
Shuffle Magazine
149 - 186
Emerging Designers
one day do the same, that hopefully gets me
pumping out graduates, however I found even
working on major campaigns.
within my own class at college each person
What are some challenges you’ve faced in your work? U Time can pretty much be
developed their own style and creative flair, making each graduate unique in their own way. I tried to show passion, attention to
a curse. You always think you have more time
detail, and a willingness to learn. They can’t
than you end up having. Clients not knowing
ask for much more.
what they want or worse thinking they know what’s best.
What is your favourite work and why?
How long does it take you to complete a piece of work? U I cannot say for sure
how long, but with the ‘pop me a cork’ poster,
U Hard question but I do like the distorted
I counted 2736 individually placed bubbles.
music festival campaign. Mainly coz it was the
If I knew the answer to this question before
last project we did on the final day at college
I started, I wonder if I would have ever
and was a bit more fun and free than most
contemplated starting it.
briefs. I also got to design my own typeface from sketches and apply it to the campaign.
What do you consider to be your greatest achivement? U Getting featured on typography served was a big boost for me
What have you learnt so far as a designer? U The learning curve is huge for a young designer in the field. If I could say
there would be one quality all designer should have, it would be passion.
as it is one of my favourite sites to check out fresh works.
What kind of changes have you noticed in your design practice? U Looking back
Any piece of advice for graduates seeking a job? U Try and get your name
out, do as much freelance as you can, even if it is pro-bono work. I did alot of freelance
to the early days, I have definately noticed big
work straight out of college. The experience is
improvements in my process. I find following
great, and doing pro-bono work for charities
these processes key to getting a design that
is a great way to give back, and you will
not only meets the brief, but which does
find them to be the best clients as they are
it well.
hugely grateful once you see what they have
Where are you working now and how did you get the job? U I work in
previously had designed . I would suggest also showing your portfolio to as many people as you can. You never know, someone may
advertising as my full-time job, but still keep
know someone who is looking for a graduate,
busy with freelance. I found out about the job
and above all else it is good experience in
though a colleague. I guess they liked me.
discussing your work. p
Do you find that the design industry is very competitive now? U It is true that
See more of Michael’s work at
there are more and more creative institutions
michaelgeedrick.com/
Shuffle Magazine
Tabitha PATTERSON Tabitha Patterson is a young designer with a wide range of skills from illustration to textiles, fashion, print graphics, digital design, web and animation.With over three years experience in business and freelance work, Tabitha can deliver fresh design tailored to a client’s individual need.
*
A conversation between Michelle Rusli and Tabitha Patterson
151 - 186
BOTTOM Alice,
Tabitha Patterson, 2010
LAST PAGE Once upon an
exhibition poster, Tabitha Patterson, 2010
an you briefly introduce yourself and tell us how you started off as a designer? U Hi,
Emerging Designers
Where do you get your inspiration? U I’m
inspired by nostalgia, the past, typography, urban decay and vintage advertising.
I’m Tabitha Emma Patterson, I am
a young independent designer and illustrator from Sydney. I have always been a creative person, my mum is an artist and from a young age taught my brother and I how to paint, make crafts, sew
How do you promote yourself as a Graphic designer and when did you start to get recognition for your work? U Before getting into graphic design, I started out promoting my
and bake. In school I was always good at art, but I
textiles and illustration work by blogging and social
started to find it boring and wanted something more
networking, so when I got into the graphic world, I
practical but still creative. At about 15 I discovered
had already established my promotional avenues
textiles and design. This quickly became a favourite
and began to introduce my graphic work into it.
subject and I went on to study fashion. I found it
Recognition grows the more I do and the more
very hard to find work in the fashion industry though
people I reach. The Internet makes it easy to get
and I began to consider graphic design. I had
your work out there.
always poured over magazines and wondered how the whole graphic design thing worked. So I took a chance and went and studied graphic design. I quickly found that this was more my thing and I put
What are some challenges you’ve faced in your work? U The biggest challenge I have found is learning how to code. We were taught
in a lot of effort and research to understand how to
some code in my course, but I wanted to know
be a good Graphic designer.
even more so I could build wordpress sites and
Shuffle Magazine
153 - 186
create html emails, and so I did a lot of personal research, I’m sure my brain isn’t wired for coding, so it is a constant challenge.
Emerging Designers
What is it like to live as a Graphic Designer?
U It’s very flexible but also very demanding. You never really turn off designer mode, as you are
always thinking and on the look out for inspiration. It
What do you consider to be your greatest achivement? U I recently found out I will be
published in Curvy, which is something I aspired to do, so it has been a big achievement.
What kind of changes have you noticed in your design practice? U Seeing as I haven’t
been in the industry long, its hard to say I have seen many changes. Though I think design is an ever evolving thing, you constantly need to learn the latest programs, and the newest techniques.
Do you find that the design industry is very competitive? U It is a very competitive industry,
you really need to be passionate about it to do well. I try to constantly learn new things, keep involved in the industry, connect with other like minded people and always put in the extra effort. I also try to have my own style to create a bit of a niche.
is not a very physical job, seeing as I spend a lot of time in front of the computer, I have to get out and keep active in other ways.
What are your clients like? U Clients vary a lot, I get both locals and clients from around the world. Most are friendly. Often clients what things at the last minute, which can be a little stressful, but that is the nature of the game. I find my clients will often challenge me and push me to be a better designer. Can you tell us briefly about one of your favourite works and why?
U A recent project, that I enjoyed
working on was for The Finders Keepers. The Finders Keepers is an independent art and design market, held in Sydney, Melbourne and Brisbane. I was asked to create variations of there logo to represent the different things you will discover at the markets, such as a painted version, sewn, sketched
Shuffle Magazine
and collaged. I enjoy working on this, as it was a
community and take on your own projects. This will
chance to get off the computer and get crafty and
make you stand out as someone with initiative
hand make the logo in various forms.
and passion.
When you start a new project do you already have a final concept of the final image in mind? U I like to keep an open mind at the
What have you learnt so far as a designer? Any tips or hints that you would like to share with the rest of us? U Never stop learning.
work out I’m not to attached to it and can move on.
and learning new techniques. You can never be
I think it is important not to just grab at the first idea
a ‘perfect’ designer, there is always more to learn
that comes to mind but to explore and research as
and ways to improve abilities. Its also important to
you may come up with something far better that way.
be active as a designer, go to talks, exhibitions and
beginning of a project so that if something dosn’t
I am constantly researching, trying new things
shows. Network with other designers and connect
Any piece of advices you would like to share with graduates seeking jobs? U Go above and beyond what your college/uni expects of you. Do your own research, get involved in the design
with other designers online. p See more of Tabitha’s work at tabithaemma.com
155 - 186
Emerging Designers
PRESENTS
AN EXHIBITION
Ali J Amy Borrell Anna Laura Blandford Bec Winnel Bel Johnstone Ben Zen Caitlin Shearer Catherine Campbell Chrissy Lau Courtney Brims Dawn Tan Elisa Mazzone Ellara Woodlock Emma Kidd Burntfeather Jaxie Yael Enyรกj Jessica Hyde Jessica Klingelfuss Jordan Clarke Kaitlin Beckett Kareem Rizk Kareena Zerefos Laura McKellar Lucy Hope Madelynn Holmes Manuela Strano Meeri Anneli Melody Caramins Natalie Perkins Nicole Tattersall Nina Mary Rebecca Murphy Renee Anne Sarah Barron Sarah McNeil Tabitha Emma TheRipeCollective
OPENING NIGHT 19TH NOVEMBER 6PM- 9PM aMBUSH Gallery, 2A James Street, Waterloo
Exhibition continues Friday 20th Nov-Sunday 22nd Nov. Daily from 10am-5pm. SUPPORTERS
www.once-upon.com.au www.leeloo.com.au
Poster illustrated and designed by Tabitha Emma
Shuffle Magazine
*
A conversation between Michelle Rusli and Edi Go
157 - 186
TOP
Indonesia, Edi Go, 2010
BOTTOM Thailand Edi Go, 2010
LAST PAGE Sisters, Edi Go, 2010 Bridge,
an you briefly introduce yourself and tell us how you started off as a photographer? U I am from Indonesia and
Emerging Designers
on the internet and try to make contact with professional photographers. Photography competitions are a good way for you to get recognized. I always upload my work online in many portfolio websites. I think when
am currently studying graphic design in
people enjoy and appreciate your work and
New Zealand. I’ve always had a passion for
when you are asked to do work by clients is
photography, but it wasn’t until 2008 that I
when you begin to get recognised and are
finally got my first DSLR camera to shoot
able to promote yourself further.
some food at my mother’s restaurant.
Where do you get your inspiration?
Edi Go,
U I get inspiration from a lot of places-
2010
researching problems, looking at other photographers’ work and advertisements always brings up some ideas.
How do you promote yourself as a photographer and when did you start to get recognition for your work? U I keep searching for opportunities especially
What would you like to achieve in the future? U There are many things I would like to achieve in future. Becoming both a
professional photographer and designer are my top priorities and are my main goals at this point in time.
What has been the most challenging aspects of your design work?
U Everyone will face challenges in work,
and problem solving is what I do for a living.
Shuffle Magazine
159 - 186
Emerging Designers
Shuffle Magazine
161 - 186
LEFT 1
I think the creative process is the most challenging
Sisters,
aspect of a photographer or designer, though
Edi Go,
I never see the process as an obstacle, but as
2010
LEFT 2 Bridge,
Edi Go, 2010
infinite possibilities.
What do you consider to be your greatest achivement? U When my travel photo of Mount
Batur in Bali was featured in the Indonesia National Geographic magazine. The photo was uploaded onto a photo-sharing section on their website and one day I got a text asking for permission to use the photo in their next edition. I was so excited and couldn’t wait for it to be published! Finally it was out, and I went to buy the magazine and showed it
Emerging Designers
Can you tell us briefly about one of your favourite works and why? U I think I was
most satisfied with my first job in food photography. It is something that I had never done before. The biggest challenge was learning to use natural light. I didn’t have good lighting (and I still don’t) or even a speedlite. Even so, the results were quite surprising because of the hard work that went into it. I was quite proud of the final results.
Is there any advice you would like to share with graduates seeking jobs? U Well, all I
can say is never give up and nothing is too difficult.
off to my family and friends.
Everything just takes time.
What kind of changes have you noticed in your design practice? U I develop and
What type of photography do you do?
U I am interested in portrait photography. I love to
explore more technical skills. I also have more
capture people’s faces, characters and expressions.
understanding of the creative process and
Telling a story about someone in a single photo is
developing solutions.
the biggest challenge in this area.
Do you find that the design industry is very competitive? How do you differentiate yourself from other photographers?
U You could say that the design industry is a tough world. It is difficult to stand out as there
are so many great talents out there. All I can do is keep working and creating as many works as possible. I see things differently from other people. I think that is what makes me different from other photographers and designers.
What have you learnt so far as a photographer? Any tips or hints that you would like to share with the rest of us?
U I think the biggest lesson I learnt is how to pay attention to details. Some tips for everyone would be: never stop learning, push yourself harder and always keep exploring and improving your work. p See more of Edi’s work at flickr.com/photos/ ediyang
CREATIVIT Y IS INVENTING, EXPERIMENTING, GROWING, TAKI
ING RISKS, BREAKING RULES, MAKING MISTAKES, AND HAVING FUN.
Shuffle Magazine
TOOLBOX
There is just some things you can’t leave behind. Every designer has their own tool that is essential to them. In this Issue of ‘Shuffle’ you will get to see behind the scenes photos of their favourite tools.
*
All photographs by Contributors
165 - 186
IMAGE
Edi Yang, Graphic Designer and Photographer, 2010
Emerging Designers
Shuffle Magazine
IMAGE
Jamaes Algeo, Illustrator, 2010
167 - 186
IMAGE
Debaser Studio, Graphic Design 2010
Emerging Designers
Shuffle Magazine
IMAGE
Tabitha Patterson, Graphic Designer and Illustrator, 2010
169 - 186
IMAGE
Tabitha Patterson, Graphic Designer and Illustrator, 2010
Emerging Designers
Shuffle Magazine
W
Whether you’re a designer, developer, animator, or blogger, your workstation plays a major role in how you get things done. Some of us like a neat, clean, and inspiring workspace, while others require a crazy over-the-top hardware configuration. In this issue of ‘Shuffle’ magazine’, we’ve compiled a showcase of photos that will give you workstation envy.
*
All photographs by Contributors
171 - 186
IMAGE
Michael Geedrick, Graphic Designer 2010
Emerging Designers
Shuffle Magazine
IMAGE
Zac Steinic Photographer, 2010
173 - 186
IMAGE
Luca Molar, Graphic Designer 2010
Emerging Designers
Shuffle Magazine
IMAGE
Anne Uy, Photographer 2010
175 - 186
IMAGE
Debaser Studio, Graphic Design 2010
Emerging Designers
Shuffle Magazine
IMAGE
Debaser Studio, Graphic Design 2010
177 - 186
IMAGE
Kim Ding Wall, Illustrator 2010
Emerging Designers
Shuffle Magazine
IMAGE
Kim Ding Wall, Illustrator 2010
179 - 186
IMAGE
Tabitha Patterson, Illustrator and Designer 2010
Emerging Designers
Shuffle Magazine
IMAGE
Michelle Rusli, Visual Communicator, 2010
181 - 186
IMAGE
Reagan Mackrill, Graphic designer 2010
Emerging Designers
Shuffle Magazine
NEW
Employment OPPORTUNITIES
We know that the design industry is very competitive and we understand that it’s not always easy for you to find the right job. In ‘Employment Opportunities’ we are offering you with a targeted creative job advertising portal suitable for all employees searching for that next big thing and most importantly these resources are updated once a week and they are applicable to all junior designers that have little or no industry working experience.
*
Resources are compiled by Michelle Rusli
183 - 186
Emerging Designers
GRAPHIC DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN
EMPLOYER: ADECCO SYDNEY CITY
EMPLOYER: DESIGN AND BUILD
EMPLOYER: ELECTROBOARD
WORK TYPE: PART TIME
WORK TYPE: CONTRACT
WORK TYPE: FULL TIME
LOCATION: SYDNEY CBD
LOCATION: SYDNEY CBD
LOCATION: ST LEONARDS SYDNEY
SALARY: $83
SALARY: $25 - $45/ HR
SALARY: NOT SPECIFIED
Our client, a leading financial institution
Design & Build Recruitment are a
Electroboard are Australia’s leading
is looking for a Graphic Designer to
recruitment agency specialising in
supplier of Audio Visual, Conferencing
join their team located in the CBD.
the construction, engineering and
and Interactive Technologies and has
With a focus on marketing collateral,
architecture sectors across both
been for over two decades. A rare
the aim of this role is to produce high
Australian and international markets.
opportunity has emerged for a highly
quality typesetting work, upholding the
energetic full-time Junior Graphic
brand guidelines in a timely & efficient
To be considered for this position
Designer who can take their creative
manner, with emphasis on quality &
you will have had experience in
skill to design concepts and produce
service to internal stake-holders &
development of client presentations,
artwork for a range of items including
associated companies.
layouts and graphic content
branding, print media and web design.
Excellent communication & problem solving skillsKnowledge of the Mac environmentAttention to detail (accuracy & type-setting skills)3-5 years experience using InDesign (CS4/CS5), Illustrator, Photoshop & AcrobatKnowledge of pre-press & keeping up-to-date with technical & industrial advancements.
fopromotional and marketing material, tender submissions, wayfinding
The ideal candidate will possess the
environmental graphics and more.
following Graphic design or visual
Previous experience working as
communications degree or equivalent,
a Graphic Designer within an
Knowledge of Photoshop, In Design
Architecture or Engineer practice
and Illustrator is a must. Dreamweaver
is advantageous. Proficiency using
and Flash will be a bonus
Adobe Photoshop, Illustrator, Indesign & advanced word is a necessity.
To apply please contact Michael
To apply please contact Anna
on (02) 9244 3400
Thompson on (02) 9006 1737 or send your resume to apply@ designandbuild.com.au
To apply please send resume itjobs@ electroboard.com.au
Shuffle Magazine
ILLUSTRATOR
WEB DESIGN
WEB DESIGN
EMPLOYER: GEMTEQ EXECUTIVE
EMPLOYER: 10 COLLECTIVE
EMPLOYER: HAYS
WORK TYPE: FULL TIME
WORK TYPE: CONTRACT
WORK TYPE: 3 MONTH CONTRACT
LOCATION: SYDNEY CBD
LOCATION: MELBOURNE CBD
LOCATION: SYDNEY
SALARY: NOT SPECIFIED
SALARY: $30 - $39.99/ HR
SALARY: $25 - $30/ HR
You will be working as a part of a
This is a great opportunity for a busy
This is an exciting opportunity for an up
diverse development team where
young professional who is juggling
and coming Web Designer to work for a
youll have the opportunity to manage
life commitments, Uni deadlines or
leading digital media organisation. The
concepts/games from beginning to end
possibly other work contracts. It’s also
successful candidate will be working on
and see your creative talents come
a great chance to get your foot in the
an architectural design that is rolled out
to life. Youll also have the chance
door with a great Melbourne Digital
to over 500 digital media organisations
expand your skills and learn from other
Agency.
that sets the bar for online marketing
talented industry artists.
within digital media We’d love to see someone with an eye
To be considered for this fantastic
and passion for clean, crisp, modern
To be considered for this role you need
opportunity you need to have an
design. A love of modern technology
to know flash, CSS, JavaScript, PHP,
competent knowledge of Adobe
and keeping up to date with trends in
SQL Server and HTML
Photoshop and Illustrator A portfolio
design and web would be outstanding.
of your work; both computer based
The lion’s share of your work will be
and/or hand-drawn, painted, sketched
related to the web but some experience
etc A natural ability for illustration,
with print media will also be necessary.
drawing and / or animation / character
You also need to know HTML/CSS
creation Knowledge of After-Effects, 3D
JavaScript, jQuery, Flash design and
Modelling
Good working knowledge of Adobe CS
To apply please contact Erin Meyers
To apply please contact Fred on (03)
To apply please contact James Reece
on (02) 8243 1912
9935 9409 or send your resume to
on (02) 8226 9777. Or email your
enquiries@10collective.com.au
resume to james.reece@hays.com.au
185 - 186
Emerging Designers
GRAPHIC/ WEB DESIGN
JUNIOR PRODUCER
MULTIMEDIA DESIGNER
EMPLOYER: RUNNING BARE
EMPLOYER: NETWORK TEN
EMPLOYER: PROTEIN ONE
WORK TYPE: FULL TIME
WORK TYPE: PART TIME
WORK TYPE: 3 MONTH CONTRACT
LOCATION: SYDNEY CBD
LOCATION: SYDNEY
LOCATION: SYDNEY CBD
SALARY: $45,000 - $54,999
SALARY: NOT SPECIFIED
SALARY: NOT SPECIFIED
Running Bare is a leading Australian
Network Ten is looking to recruit
Protein are an award-winning Creative
based manufacturer and wholesaler of
a Junior Promo Producer to write,
and Development studio for digital
ladies active wear and swim wear.
produce and direct on air promos
media. They create brand integrity
We are looking to employ a fulltime
(Trailers) for both network Ten
through crafted design and agile
Graphic/Web Designer to join our team
and new free to air digital channel
development in multi-disciplinary media
based at Rosebery in Sydney. You
Eleven. This is a rare entry level
will be responsible for updating and
opportunity for a graduate writer/
They are looking to recruit a multimedia
maintaining the company’s website,
copywriter with outstanding conceptual
designer. They must have a decent
creating POS and advertising material,
skills. Preferred applicants will be
understanding of web and digital, must
advertising award school graduates/
understand current web design trends,
film school graduates with the ability
want to work with one of Sydney’s most
to demonstrate outstanding skills in
exciting small creative companies,
writing, especially conceptually.
must be good with teams, clients and
To be considered for this role you will need to know Web design and development, InDesign, Illustrator and Photoshop, High quality image optimising/editing, FTP file management, Digital photography and Flash animations, banners and e-newsletters
To apply please contact Yolanda Powell on (02) 9663 2111
lastly be able to work to milestones, While no direct experience is
deadlines and budgets
necessary the ability to meet tight deadlines, learn quickly, think visually, work in a team and to create impactful, innovative work is a must.
To apply please call (02) 9650 1333
To apply please call (02) 9212 2630