INFOCUS

ALLOWING YOU TO CREATE A HEALTHY LIFESTYLE

THROUGH SALADS ON YOUR DOORSTEP

WRITTEN BY PAMELA SPRADLIN MAHAJAN PHOTOS BY JAMI BOWMAN

Chanala Rubenfeld didn’t set out to open a business delivering artisan salads. As an Integrative Nutritional Health Coach, she had several clients who were busy working moms. One client shared that while she was really inspired after each coaching session, she couldn’t seem to implement the advice once she got home.

“As a busy mom myself, I could totally relate to her,” Rubenfeld says. “And I knew she just needed something to get her going.” Rubenfeld decided she would get up an hour earlier on Monday morning and deliver five salads to her client before dropping her kids off at school. She based the idea on a concept called “crowding out.” Instead of focusing on what you can’t eat, you fill your plate with an abundance of healthy items like greens—and have less room for the unhealthy fare.

“She wouldn’t have to think, she wouldn’t have to prepare,” Rubenfeld says. “No matter how busy she was or how stressful her day was, she would be able to take it and go.” Her client loved it—and asked Rubenfeld if she could deliver five more salads the following week. Salads 2 Your Door was born and steadily grew, primarily through word-of-mouth.

The concept behind Salads 2 Your Door is making a healthy lifestyle easy and doable for people. Rubenfeld was led to the field of holistic nutrition after seeking dietary advice following one of her pregnancies. Instead of a plan customized for her, she was given

a one-size-fits-all formula to follow with no room for flexibility.

“Everybody’s different, everyone has their set of circumstances and if you’re not going to take that into account, you’re not necessarily going to get the full picture,” Rubenfeld says. “My eyes were opened to this concept of holistic living. In other words, you take the whole body into account—the person’s lifestyle, their background.”

Rubenfeld has witnessed the power of a holistic approach in her nutritional coaching business. By taking her clients’ whole selves into account, she has seen them overcome issues as serious as addiction.

It is this same whole body approach Rubenfeld uses in Salads 2 Your Door. While some businesses make traditionally unhealthy foods healthier, she aims to get your palate and your body used to a different kind of eating. “Your body naturally craves what it just had,” Rubenfeld says. “So the more good stuff you feed it, the more it’s going to want that.”

Salads 2 Your Door salads are far from basic. They are artisan, gourmet, and created with one-of-a-kind ingredients and seasonal produce. They are also surprising—customers never receive the same salad more than once every six weeks. Always vegetarian, some sample offerings include the Marinated BBQ Tofu Bowl and the Kale Sweet Potato Avocado Salad with Tahini Dressing.

Salads 2 Your Door customer Jennifer shares, “The salads are so good. Each one better than the last. I’m so glad I finally decided it was important.”

In the process of running her business, Rubenfeld discovered that greater choices often lead to greater stress for customers. So she eliminated the frustration of having to choose between multiple options.

“The model is very non-traditional,” Rubenfeld says. “It’s almost the opposite of what people are expecting. They are used to thinking I’m hungry. I want to call a restaurant and have them deliver it to me. Because our core belief and concept is based on allowing you to create a healthy lifestyle, you don’t get to choose the salads. What you do get to choose is what you do and do not like, and allergies and preferences. Each salad is custom-built to each customer’s liking.”

All of the salads are kosher and can be made to accomodate any dietary preference. Each also includes a nutritional label and Weight Watchers points. In addition, customers receive weekly challenges and information on superfoods and living a healthy lifestyle—because their primary goal is to help you.

“Every Sunday evening, salads are going to be delivered to your doorstep,” Rubenfeld says. “Whatever else is going on in your life, you have that consistency.”

“Every Sunday evening, salads are going to be delivered to your doorstep. Whatever else is going on in your life, you have that consistency.”

Salads 2 Your Door • 913.210.2310 • salads2yourdoorkc.com • hello@salads2yourdoorkc.com