DS - Less ego. More soul. (ENG)

H I G H Q U A L I T Y, P E R F U M E F R E E P R O F E S S I O N A L H A I R S A L O N L I N E M A D E I N FINLAND Chemical impact and fragrance sensitivity are our great concerns, which inspired us to develop high-end perfume free professional hair care and styling line, for those who want to prevent chemical impact or are already fragrance sensitive. It is important to choose ingredients that have a clear function in product performance. With purity in mind our carefully chosen raw materials ultimately nourish and restore hair, without compromising performance or quality. When you want to reduce the chemical impact, less is truly more.

DS styling line meets every requirement of professional styling and finishing, offering everything from matte texture, building definition, lift and volume to heat protection, flexible hold or lasting support and finish.

All DS hair care products are dermatologically tested for sensitive skin. Vegan.* * Does not refer to DS Heat Protection Spray product.

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PER F O R M A N C E .

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COLOR / Moisture and vitality for normal, processed and colored hair.

Deeply moisturizing shampoo and conditioner help preserve hair color bright and vivid, as well as reinforce hair’s natural shine. Make hair manageable and soft to touch, leaving it strengthened and full of life. Shampoo and Conditioner contain UV-filter.

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VOLUME / Support to thin, fragile and colored hair.

Lightweight shampoo and conditioner deeply moisturize hair without weighting it down. Volumize, adding airy volume and bounce. Hair feels soft and thick. Shampoo and Conditioner contain UV-filter.

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BLOND / Concentrated care for blond and grey hair.

Blonde brightness with DS Blond Shampoo. Highly concentrated pigment-rich shampoo formula effectively neutralizes undesired warm shades increasing blonde shade brightness.

Conditioner moisturizes, nourishes and adds manageability without weighting even thinnest hair down. Makes hair shiny and soft to feel. Shampoo and Conditioner contain UV-filter.

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Concentrated hair care products Damaged and dry hair often needs specialized care. Indulgent hair care products target parts in need of most support and nutrition.

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INTENSIVE MOISTURE MASK Intensive conditioning mask for dry and damaged hair. Deeply nourishes and moisturizes hair reviving natural shine and vitality of dry and damaged hair. Adds manageability, detangles and smoothes hair. Makes hair feel soft and silky. Contains UV-filter.

L E AV E - I N C O N D I T I O N E R Leave-in conditioner for all hair types. Lightweight conditioning spray deeply moisturizes hair making it manageable and soft. Reduces static electricity, adds shine and prevents hair color from fading. Contains UV-filter.

HAIR SERUM Lightweight serum quickly absorbs into hair making it manageable and silky soft. Hair looks shiny and nourished.

Suitable for all hair types and lengths. Long-lasting. Contains UV-filter.

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M I N ER A L

R EM OV I N G

3-PHASE DS MINERAL REMOVING CONCEPT Hair and scalp impurities are generally considered talc and styling product residue and build-up. Additionally to this however, hair also absorbs minerals like copper, iron, magnesium and chlorine from water and air. This can result in hair looking dull or even change color of lighter hair shades. DS series clarifying products offer a 3 phase hair mineral removing treatment, as well as effective deep cleansing products.

/ Step 1 Apply to damp hair, lather, leave on for 1–5 minutes

Make sure hair stays moist throughout the treatment

and rinse off thoroughly. Continue treatment with

time. Rinse off thoroughly and continue treatment

DS Mineral Removing Elixir.

with DS Mineral Removing Balm.

/ Step 2

/ Step 3

Evenly apply Elixir through all hair after washing

Apply evenly to towel dried hair, leave on for 5–10

it with shampoo and leave on for 10–30 minutes.

minutes and wash off thoroughly.

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MINERAL REMOVING SHAMPOO Deep cleansing shampoo effectively removes mineral build-up, chlorine as well as styling product residue. Gentle to hair, it gives shine, brightens hair color and improves manageability. Recommended use 1–4 times a month.

MINERAL REMOVING ELIXIR Deeply cleanses hair removing mineral, chlorine and styling product residue. Revives hair color and makes hair shiny. Recommended use 1–2 times a month.

MINERAL REMOVING BALM Finishes hair deep cleansing and mineral removing treatment. Closes hair cuticles, making hair more manageable, shiny and soft.

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S T Y L I N G DS

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Pre styling Created to prime, protect and perfect hair for further styling. Effective and lasting mechanical damage protection and ideal base for a hair-do of the day.

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PRE STYLING CREAM Velvety soft styling cream gives light hold and flexible style, for blow-­drying and curling. Mildly moisturizes, lessens hair static electricity, smoothes and adds shine. Perfect for curly hair. Contains UV-filter.

H E AT P R O T E C T I O N S P R AY Lightweight heat protection spray provides a strong protection of up to 220°C/428°F, while adding a light hold to the hair-do. Prevents moisture loss and adds shine. Contains UV-filter.

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Styling Carefully chosen strong performance styling products simplify everyday styling, ensuring lasting hold.

Full hair-do control hold on to withstand daily challenges.

FIBER GEL Fiber gel consistency provides texture and shine, as well as strong support to the hair-do. Helps add strong hold to short hair, volume and support to long hair. Non-tacky and easy to wash out. Contains UV-filter.

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M AT T E WA X Natural, flexible hold. Adds texture and support to the style.

Allows re-styling. Soft consistency makes the product suitable also for thin hair styling. Non-tacky and easy to wash out.

Contains UV-filter.

STYLING LOTION Light hold. Flexible hold helps create a perfect base for hair styling and various hair-dos. Gives light texture, volume and long-lasting support. Thickens and lifts hair. Suitable for all hair types, especially for thin hair styling and curling.

Contains UV-filter.

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S A LT S P R AY Thickening salt spray gives hair a roughed up matte texture and support. Makes hair more manageable, thus is suitable also for thin hair. Hair looks effortlessly smooth. Contains UV-filter.

T E X T U R I Z I N G S P R AY Adds structure, matte texture and volume. Leaves hair looking fuller, voluminous and airy. With the help of the spray you can achieve quick, long-lasting root raise, as well as add generous volume to hair and hair-do. Contains UV-filter.

VOLUME MOUSSE Gives flexible hold, adds volume and leaves hair feeling thicker. Enhances natural shine and removes static electricity. UV-filter helps protect hair color against fading.

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Finishing High performance finishing products ensure the durability of any hair-do. Active ingredients protect hair from moisture influence and UVrays. While medium hold hairspray provides a natural flexible hold, DS strong hold hairspray offers maximum hold for a long lasting hairstyle. Both hairsprays hair a radiant shiny finish.

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S T R O N G H O L D H A I R S P R AY Extra strong hold. Gives long-lasting hold and support to hair. It dries quickly, leaving a beautiful shine and humidity resistance. Contains UV-filter.

M E D I U M H O L D H A I R S P R AY Medium hold. Gives flexible hold and a natural finish. Lightweight, it dries quickly, leaving a beautiful shine and humidity resistance. Contains UV-filter.

L E S S

EGO.

M O RE

SO U L .

SIM FINLAND OY Pallotie 2, 33470 Ylöjärvi P. 0800 9 3641 www.sim.fi