_ Autumn 2014
XINGDESIGN.IT Selected projects by Xing Wang or his teams (2009-2014) China, Italy, Germany
MY COMPETENCE
Business & Innovation Human-Centred Design Prototyping & Visualization Materials & Technologies
+39 366 403 6187 Via Giovanni Pierluigi da Palestrina, 20, 20124 Milano, Italy hi@xingdesign.it www.xingdesign.it Import me as your contact
Nihao, As a new master’s graduate from Politecnico di Milano, with one-year working experience in Siemens and designaffairs, I have a great passion for Product & Service Design. I am a quick learner who can also balance the technical and innovative minds well; I have a burning curiosity to explore new fields and endeavour to a finest outcome through good teamwork. I hope my passion and competence will create value and bring pleasure to your team. Sincerely, Xing Wang
RESUME
designaffairs GmbH
Intern in Material Technologies Feb. 2014 Research, design and prototyping in various design projects; - Aug. 2014 Service Development of “Material Workshop” for clients; Munich Material Research and material library management.
Siemens AG
Master Student In Corporate Technology Apr. 2013 Thesis: “Service Experience for Green Factory Planning". - Sep. 2013 Analyzed and re-designed the Factory Planning, applied Munich approaches like gamification, data-drivcn community and tangible user interface in this engineering consulting service.
Relevant Skills
Interests
Sketching
Art
Typography
Cooking
DIY
Literature
Psychology
Modeling Siemens NX, Rhino, AutoCAD, Cinema 4D, Clay Model
Illustrating & Layouting AI, PS, ID
Coding HTML+CSS, Actionscript, Arduino
Photography Darkroom, Studio, Digital
Ningbo Ruyi Joint Stock Co.,Ltd
Animation
Intern at Engineering Department as a Designer
AE, Keyshot, Vray, Flash
Mar. 2011 Designed an electric stacker as graduation design; - May 2011 Identity re-building for the existing stackers and trucks; Ningbo Product color research and planning.
Sep. 2011 - Scuola del Design, Politecnico di Milano Oct. 2014 Master of Science, Product Service System Design Italy Visualization And Prototyping = 29/30; Network And Services = 27/30; PSSD Studio = 29/30; Design Seminar = 29/30; Final Thesis = 8/8 (full mark); Overall Average Mark = 106/110.
School of Design, Hunan University
Aug. 2007 - Bachelor of Engineering, Industrial Design Jul. 2011 Weighted Average Mark = 85.30/100; China Core Member of Microsoft Technology Club in HNU; Excellent Graduation Design of HNU.
E-service & Consumer Electronic
Design Methods User Research, Social Investigation， Brainstorm & Mindmap, Prototyping & Testing, Service Design Tools, Co-design, Visualization Techniques
Languages Chinese (mother tongue), English (fluent), Italian (intermediate)
Driver License C1 in China
Honors and Awards Gold Prize ”Freescue Monorail” Lotus Prize 2010, category Transportation and Machinery Equipment Design 3/3362=0.089%
Gold Award ”Smart 3G Kitchen” Fifth Vatti Creative Kitchen Industrial Design Award 2/819=0.24%
References available on request. Updated in October 2014
.com/in/onething
1 YEAR, 2013-2014 @MUNICH & MILANO INDIVIDUAL WORK COLLABORATE WITH INNOVATIVE FACTORY PLANNING TEAM IN SIEMENS CT RESEARCH & SERVICE DESIGN
WORK 1> MASTER THESIS IN SIEMENS APPLY DESIGN THINKING INTO AN ENGINEERING ACTIVITY THIS THESIS IS THE RESULT OF MY ONE-YEAR RESEARCH IN SIEMENS CORPORATE TECHNOLOGY , ABOUT SERVICE EXPERIENCE IN “GREEN FACTORY PLANNING”, AS WELL AS XING WANG’S MASTER GRADUATION THESIS OF “PRODUCT SERVICE SYSTEM DESIGN ” PROGRAM IN POLITECNICO DI MILANO. IN THIS STUDY, FACTORY PLANNING IS EXAMINED FROM DESIGN PERSPECTIVE. AS A CONSULTING SERVICE, SERVICE DESIGN AND INTERACTION DESIGN ARE APPLIED TO IMPROVE ITS EXPERIENCE. MAJOR CHALLENGES ARE DISCOVERED AND ANALYSED. A BUNCH OF SOLUTIONS TO FILL THE EXPERIENCE GAPS ARE PROPOSED, IN THE FORM OF FUTURE SCENARIOS, STRATEGIES, AND PRO/CON ANALYSIS. THIS STUDY WAS MAINLY CARRIED OUT IN SIEMENS MUNICH, GERMANY, SPONSORING BY SIEMENS CT PPC, FROM APRIL 2013. SINCE THIS PROJECT IS CONFIDENTIAL, ONLY THE PUBLISHED CONTENT CAN BE SHOWN IN THIS PORTFOLIO.
For the new consulting service Green Factory Planning in Siemens, I improved its service experience, by facilitating Collaboration, raising Green Awareness, smoothing Communication and enhancing Usability. The existing Factory Planning service has been analysed thoroughly with Human-centred principle to discover its challenges and opportunities. After definining the Design Brief, some brainstorming sessions were carried out to inspire fresh ideas. New service vision and mission were proposed, as well as stakeholder strategy and business model. Afterwards, three scenarios were created to show how the gamification, data-driven community and tangible user interface make big differences in targetsetting, data gathering and Green-related support of Green Factory Planning. Ultimately, I associated these three scenarios together as an entire service, and demonstrated how the new solutions smooth the service experience and greatly change the future factory planners’ work-style. The graduation jury gave this thesis a full mark (8/8). SIEMENS CORPORATE TECHNOLOGY
http://www.siemens.com/innovation/en/about-research-and-development.htm
The content of this thesis is confidential.
6 MONTHS, 2014 @MUNICH INTERNSHIP DESIGNAFFAIRS GMBH DESIGN & RESEARCH
WORK 2> INTERNSHIP IN DESIGNAFFAIRS HOW TOP DESIGN AGENCY WORKS AS A COMPULSORY PRACTICE IN THE STUDY PLAN, A HALF-YEAR INTERNSHIP WAS CONDUCTED IN DESIGNAFFAIRS GMBH IN MUNICH, GERMANY. I WORKED IN THE DIVISION OF MATERIAL TECHNOLOGIES, WHICH IS RESPONSIBLE TO FIND CREATIVE MATERIAL SOLUTIONS FOR INDUSTRIAL DESIGN PRODUCTS. BESIDES THAT, I ALSO HAD SOME CROSS-DEPARTMENT PROJECTS, SUCH AS INDUSTRIAL DESIGN, USER INTERFACE DESIGN, ETC. THERE WERE A LOT OF LESSONS I LEARNT DURING THE INTERNSHIP AND IT WAS ONE OF THE MOST VALUABLE EXPERIENCES IN MY LIFE. LOTS OF THANKS ARE DUE TO MY SUPERVISOR, EFRAT FRIEDLAND, FOR HER CONTINUING SUPERVISING FROM THE FIRST DAY OF THE INTERNSHIP TO THE END. I WOULD LIKE TO ACKNOWLEDGE ALL THE SUPPORTS FROM ALL THE LOVELY COLLEAGUES IN DESIGNAFFAIRS. I CONSIDER IT AN HONOUR TO WORK WITH THEM.
In 2014, I had a half-year internship in designaffairs GmbH, an design consultancy firm for product and brand development located in Munich, Germany. I worked in the division of Material Technologies, which is responsible to find creative material solutions for industrial design products. Beside the daily routines (Materialaffairs and Material Library management, material cards development, and participation in supplier‘s meetings), I had been assigned to work on six different projects. The table on the right indicates the basic information of these involved projects. I had a wide range of responsibilities in these project team, including brainstorming & ideation, material research, competitor analysis, use case development, wireframing of UI, storytelling, video making, prototyping, etc. The detailed internship report can be download with the link below. DESIGNAFFAIRS
http://www.designaffairs.com
INTERNSHIP REPORT
http://issuu.com/sionwang/docs/internshipreport_xingwang_designaff
Project Type
Objects
Clients
Service Design & Business Development
Material Library Workshop
designaffairs MT department
Product Line Design
Two Series of Household Appliances
A home appliances company
Material & Technology Selection
Medical Imaging Machine
A healthcare sector in a corporation
Innovative Mechanism Design
Sofa Bed in Future
A top global funiture brand
Product Design
High-end Coffee Machine & Accessories
A capsule coffee brand
ID & UI Design, Storytelling
OBD Box in Vehicle
A top telecommunications device company
OTHER PROJECTS
MADEIN DERGANO
MOODUP MUSICBOX
GRADUATION JAMSESSION DESIGN IN RUYI WORKSHOP
SERVICE & BUSINESS
PRODUCT & SERVICE
PRODUCT
SERVICE
Business & Innovation
Product Design & Prototyping
Product Design For Machinery
Co-Design For Local Service
Product Design Process & Methods Prototyping with Arduino (including coding) Circuit Board Designing and Making Functional Modeling with CNC
Ideation & Sketching Usability Engineering Modelling with Siemens NX Scaled Prototyping
Local-scale Service Development Design with Stakeholders Co-design Toolkit Development Service Prototyping
P25
P33
P47
Social Investigation Need-Driven Innovation System Thinking Stakeholder Strategy Business Model & Financial Plan
P11
OTHER PROJECTS
C’E SPAZIO PER TUTTI
FREESCUE MONORAIL
MONEY REDBULL
BEATLES POSTER
EVENT
PRODUCT & SYSTEM
PRODUCT
COMMUNICATION
Event Design and Execution
Concept Design for Transportation
Product Design for Commodity
Communication Design
Game Design Promotional Artefact & Activity Desgin Event Plan, Preparation & Origazation
Problem-driven Ideation System Solution Development
Market & User Research Polygon Modelling
Illustration Typography
P63
P75
P79
P81
4 MONTHS, 2013 @ MILAN GROUP WORK WITH SILVIA BALLERINI, FELIPE IGLESIAS, YANTI LI, FEDERICA VILLA SERVICE DESIGN STILL IN PROCESSING...
03> MADEINDERGANO HOW TO PRESERVE LOCAL HANDICRAFT HERITAGE OUR GROUP’S TOPIC OF THE FINAL DESIGN STUDIO IS “SHOPPING IN DERGANO”, DIFFERENT FROM OTHER GROUPS WHICH FORCES ON “WALKING”, “PLAYING”, ETC. THE PROJECT LASTED 4 MONTHS, FROM OCTOBER 2012 TO JANUARY 2013, AND WE FOLLOW THE STRUCTURE FROM FIELD AND DESK RESEARCH, TO SCENARIO BUILDING, CONCEPT GENERATION, BUSINESS MODELLING, UNTIL WE GET THE FINAL VERSION OF SERVICE. WE LEARNT A LOT IN THIS COURSE, ESPECIALLY THE PART TO CONNECT DESIGN WITH BUSINESS. WE TRIED TO STRUCTURE A SERVICE INTO A FEASIBLE AND VIABLE SHAPE BY SOME TOOLS, LIKE BUSINESS MODEL CANVAS, BUSINESS PLAN, WHICH IS VERY HELPFUL FOR GLOBAL THINKING ABOUT A SERVICE.
MadeInDergano is a shopping-related service about local handicraft heritage: it allows people to experience customization of objects created together with craftsmen of Dergano Area in Milano, Italy. The aim of the project is to create awareness about Dergano’s craftmen, add value to their production and provide a solid logistic system for the users and the stakeholders: the expertise of the craftmen is re-thinked in the growing perspective of the Do It Yourself, involving the user in the creative process. VIDEO IN VIMEO
https://vimeo.com/58540306
12 | XINGDESIGN.IT | MADEINDERGANO | INTRODUCTION
Field Research: Dergano Is A District Full Of Contradictions Dergano is a district in the north of Milan full of contradictions: there are old fashioned activities and lifestyles which are in contrast with the growing reality of ethnic shops and business districts.
Handcraft Identity Strong relationship with the area, traditional components, belonging with Dergano, want to stay there and reject integration with new neighbours, as the immigrants. In this point, is interesting that original services and business are starting to change for other that are not connected with the identity of the neighbourhood.
Dergano
Social Decay and Migration Neighbours are older, between 50 to 80 years or more. Oldest neighbours are starting to die and its families starting to put their houses on sale or renting. Traditional families migration. Immigrants are start to filling the demographic pool. Feeling of decadence but the area is full of nice buildings an well serviced. Urban facilities in regular conditions.
City Pressure Near neighbourhoods in renovation as Maciachini (business/services), Isola (culture/ entertainment) and Bovisa (education/culture) are starting to pushing Dergano. Nowadays the area is quite isolated, keeping its own urban distribution itself not allowing integration with Milan or just existing in the boundaries with other neighbourhoods. FIELD RESEARCH | MADEINDERGANO | XINGDESIGN.IT | 13
1 stefano puzzo ceramiche via guerzoni 39
2 opella
gioielli contemporanei via guerzoni 39
3 licia martelli ceramiche via guerzoni 39
7
4
1
i at on
ello aian via c
mb
ne no eg
complementi d’arredo via caianello 2
i via
l via
4 crivellaro
6 falegnameria bevilacqua mobili ecologici via pietramellara 8
2 3
.
5
via guerzoni
5 ceebee
via butti
6
parco bassi
7 artenatura
tessuti naturali via legnone 81
prodotti riciclati di lusso via butti 29
Some Handcraft Studios in Dergano
Why It Needs Change - Suburbs are grey and nothing is happening here - Many economic activities are failing - Tradition is nearly dead, there’s need for young energies
14 | XINGDESIGN.IT | MADEINDERGANO | FIELD RESEARCH
To Save The Handcraft Tradition In Dergano Dergano has a strong craftsmanship tradition: beautiful products with wood, ceramics, paper and textile are created every day in the workshops of the neighbourhood. The aim of the project is to create awareness about Dergano’s craftsmen, add value to their production and provide a solid logistic system for the users and the stakeholders: the expertise of the craftsmen is re-thinked in the growing perspective of the Do It Yourself, involving the user in the creative process.
the offer zona 9 council craftmen logistic company
Young families
to stakeholders
to users
handcraft values
calendar
online platform
students creatives
customization experience
network
online platform
mobile notification guides and suggestion
advertisement
packaging
communication strategy
on demand product
catalogue
logistic and delivery
delivery product
packaging
Offering Map
We Offer Customization Experience And Promation Of Sale We provide a physical and online platform to offer, for one side, consumers experience of customization of their projects through the modification or creation of new ones and on the other side, provide logistic for craftsmen in order to coordinate works and improve the sales.
This experience also considering the possibility of being part of the process directly, working together with craftsmen on the creation or improvement of the product, through a well organized schedule system that allows users to book for workshops.
SERVICE DESIGN | MADEINDERGANO | XINGDESIGN.IT | 15
THE SERVICE PROVIDER
MADE IN DERGANO ONLUS
FINANCIAL SUPPORT ADVERTISEMENT
Aim of promoting and adding value to cultural and artistic goods
SENDS ORDER PACKAGE THE PRODUCT COMMUNICATE SEND PRODUCT DEMANDS SUPPORT
THE STAKEHOLDERS DERGANO’S CRAFTMEN
They need their business to be boosted They need attractive goals to communicate
madeindergano.org
THE DELIVERY COMPANY Partnership/Agreement with MID
COMUNE DI MILANO & CONSIGLIO DI ZONA 9
craftman
Take care of cultural /artistic services & events
THE USERS CREATIVE PEOPLE
Everyone who is curious about a new service in the city. Specifically:
craftman
craftman
COMMUNICATION OF THE SERVICE THROUGH INSTITUTIONAL CHANNELS
CUSTOMIZE CHECK CATALOGUE PLACE ORDER
GO TO THE STORE TAKE THE PRODUCT MEET THE CRAFTMEN
STUDENTS / Have ideas, projects and want to try new things. Need support for their projects YOUNG FAMILIES /Curious people; Not enough skilled, but want to learn; They love to do things together; They need to refurbish their place
delivery company
GETS PRODUCT FROM CRAFTMEN
DELIVER THE PRODUCT students
YOUNG FAMILies
other
CREATIVE PEOPLE
Stakeholder & System Map MadeInDergano is a shopping-related service for customers who want to participate in creating unique and handmade products. Dergano’s craftmen are the stakeholders of the service: through the online platform, the user will be able to customize and buy online products that are made in the craftsmen workshops and that will be delivered to the user’s place.
16 | XINGDESIGN.IT | MADEINDERGANO | FIELD RESEARCH
The service works thanks to a web platform and there are three different way of starting the “customization process”: choose from the catalogue, customize a product or create a new one.
Storyboard
UFF, I CAN’T FIND A GIFT FOR FEDERICA...
Silvia is a student in POLIMI. She is looking for a birthday gift for her best friend Federica. But she can’t find a suitable gift in the market to show how important Federica is in her heart.
THE PRODUCTION WILL START SOON.
After chosing the style of the gift box and having filled the form with Federica’s address, Silvia uses credit card to pay the bill. A confirmation letter is sent to Silvia’s mailbox.
IT COULD BE A GOOD IDEA FOR A CREATIVE PRESENT!
Silvia searches customized products on the internet and MadeInDergano catches her eyes. It is a website where it is possible to order products and customize the shape, size, pattern and color online.
THIS IS EXACTLY FEDERICA’S TASTE, PERFECT!
PENGUIN WILL BE GREAT. FEDERICA LOVES THEM!
Silvia chooses a wooden penguin on the website because she knows Federica is crazy about this funny animal from the South Pole.
Hehe, IT WAS BORN JUST FOR YOU!
I AM A SPECIALIZED CARPENTER
The craftsman in Dergano receives the request and completes the penguin according to Silvia’s preferences. The production takes 1 day.
On the customization page, it is easy to change the design of the product. Finally a cute penguin with magenta skin, white stomach and electric blue dots comes out. Silvia believes Federica will like it.
The Penguin is finally sent to the Federica’s house by the express company TNT on the 4th day after Silvia has ordered online.
I REALLY LIKE THE PENGUIN. WHERE DID YOU BUY IT?
Federica is so happy to receive that penguin that matches her taste and asks Silvia where did she buy it. Silvia answers with a mysterious smile: “It was born just for you.”
FIELD RESEARCH | MADEINDERGANO | XINGDESIGN.IT | 17
PHYSICAL EVIDENCE CUSTOMER ACTIONS
Website Platform
Website Platform
Website Platform
Visit website
Customise Product
Put Into Cart
Website Platform
Mail Box
Newsletter
Mail Box
At Receiver’s Place
Website Platform
Pay Online
Receive Confirmation
Wait For Production
Be Informed The Delivery
Receive The Product
Feedback
Payment & Delivery Selection
Send Confirmation
Send Track & Newsletter
Send Delivery Email
The Express Send The Product
Feedback Page
Line Of Interaction
ONSTAGE CONTACT (interface/ person)
Show What Is Customisation Cart & Prize The Service Interface System
Line Of Visibility
BACKSTAGE CONTACT (interface/ person)
Confirmed By Craftsmen
Send Demand To Relative Craftsmen
Produce The Customised Product
Prepare The Materials And Tools
Finished The Production
Collect The Products From Craftsmen
Packaging & Pass To Express Company
Line Of Internal Interaction
SUPPORT PROCESSES
Customisation database
BluePrint Of “MadeInDergano“
Temporary Cart
Order Database Action By Clients
The Logistic And Delivery System As in most online purchasing websites, the user can have the possibility to have his/ her product delivered home. To achieve this, there will be a partnership with a logistic company for affordable delivery of the product in the city of Milan and even in Northern Italy. It is also given the possibility to go directly to the craftshop to pick up the product, avoiding any delivery expense (plus having the chance to get to know the craftsman). 18 | XINGDESIGN.IT | MADEINDERGANO | FIELD RESEARCH
Task Database
Tracking System Action by MadeInDergano
Feedback Database Action by Craftmen
Action by Express
Support data
MadeInDergano Website Is The Most Important Touchpoint
Customization On The Website Is As Much Guided As Possible
The users can first get in touch with the craftsmen’s knowledge; have fun customizing their products through an online tool, then purchase them at affordable price.
In order not to confuse the user and at the same time not to ask too much from the craftsmen (they cannot spend the whole day on working for the service). This is why the user can only customize the graphic design (four moods- geometric, nature, classical and pop declinable in different patterns), the size, the finishing (e.g. shiny or matte), texture and 3d details (like the signature of the craftsmen on the product, or the quality of the handle of a cup).
In the web platform the user can create his/her own profile, see the status order (in case they ordered something) in their personal page and check the inbox (useful tool for communicating directly to the service providers and the craftsmen). The craftsmen will have a personal profile as well, where they can show their calendar and describe their work.
TOUCHPOINT DESIGN | MADEINDERGANO | XINGDESIGN.IT | 19
Made in Dergano, pensato da te!
Gio the Penguin / size M artigiano Stefano Puzzo customized by WALTER GROPIUS
LABEL Made in Dergano, pensato da te!
Gio the Penguin / size M artigiano Stefano Puzzo customized by Federica Villa
NORMAL
RIGID
JEWELRY
M ezis / niugneP eht oiG ozzuP onafetS onaigitra alliV aciredeF yb dezimotsuc
!et ad otasnep ,onagreD ni edaM
M ezis / niugneP eht oiG ozzuP onafetS onaigitra alliV aciredeF yb dezimotsuc
!et ad otasnep ,onagreD ni edaM
After the user has customized the chosen product with different colors, materials, patterns and finishing, it is possible to decide whether to have it delivered at home or to retrieve it from the craftshop. Different packaging depending on the product (the small ones are for jewellery and accessories). Special packages will be available for gifts.
!et ad otasnep ,onagreD ni edaM
M ezis / niugneP eht oiG ozzuP onafetS onaigitra alliV aciredeF yb dezimotsuc
!et ad otasnep ,onagreD ni edaM
Different Kinds Of Packages Match User’s Various Needs
20 | XINGDESIGN.IT | MADEINDERGANO | TOUCHPOINT DESIGN
Made in Dergano, pensato da te!
Gio the Penguin / size M artigiano Stefano Puzzo customized by Federica Villa
M ezis / niugneP eht oiG ozzuP onafetS onaigitra alliV aciredeF yb dezimotsuc
Gio the Penguin / size M artigiano Stefano Puzzo customized by Federica Villa
GIFT
Made in Dergano, pensato da te!
Gio the Penguin / size M artigiano Stefano Puzzo customized by Federica Villa
Made in Dergano, pensato da te!
Gio the Penguin / size M artigiano Stefano Puzzo customized by Federica Villa
Made in Dergano, pensato da te!
Every product will come with a unique packaging, with the name of the user, the name of the craftsman that made it and the name of the object. The label informs about the product, the craftsman involved and the user.
Postcards For Promotion Two series of postcards: one to promote customization and working as a “teaser” for the collection of products; the others are playful postcards to make the user “become” a craftsman. Both in English and Italian.
TOUCHPOINT DESIGN | MADEINDERGANO | XINGDESIGN.IT | 21
Stickers, Coats, Feedback Paper
Facebook Page
Promote the service into the craftsmen’s workshops. Users are asked to fill the feedback paper after experiencing the service. Both online and printed- available at craftsmen’s.
Facebook page is a very important channel for promotion and the communication material distributed around the city, with the aim of “teasing” the user to get in touch with the service and redirect them to the platform.
Scopri cosa succede
nei laboratori artigiani
Personalizza un oggetto come un vero artigiano
Compra le tue creazioni sulla piattaforma online
visita
www.madeindergano.org facebook madeindergano twitter @madeindergano blog madeindergano.tumblr.com supportato da
E SE... DERGANO DIVENTASSE UN NUOVO DISTRETTO CREATIVO ATTRAVERSO I SOCIAL MEDIA E IL DO IT YOURSELF?
Products Showcase In Some Creative Stores
Brochure
Puting some products in design concept stores like 10corsocomo, Rinascente’s Design Supermarket, Spazio Rossana Orlandi to attract the target users.
Some Brochure which have brief introduction of the service and the list of the craftmen will be delivered in some stores and other public place for free.
22 | XINGDESIGN.IT | MADEINDERGANO | TOUCHPOINT DESIGN
Key Partners
- Craftsmen - Student Associations - Zone 9 Council - Universities - Cultural Promoters - Design Associations - Courier Service
Key Activities
- Customization - Sales - Logistics - Advertisement - Product Delivery
Key Resources
Value Proposition
- Provide a physical and online platform to offer the consumers experience of customization of their projects through the modifcation or creation of new ones in a trustable, easy and transparent way.
- Online Platform - Catalogue - Real Time info - Craftsmen Network - Products / Packing - Statics - POP
Customer Relationship
- One to One - Co-Producer - Highly Involved
Channels
- Creatives Young and adult people from 18 to 50 years old, Individuals or groups of professional creatives or amateurs creatives who wants to develop or improve projects with craftsmen skills.
- Website - Social Networks - P2P - In Store - Placement - Fairs
Cost Structure
- Online Platform ( Server, Hosting, Support Sta ) - Advertisement - Logistics
Customer Segments
Revenue Stream
- Fee on Sales - Advertisement
Business Model Canvas A business model describes the rationale of how an organization creates, delivers, and captures value. For this service, the business model is quite solid and reliable becasue we can offer the value customization to our customer Creatives with the partner craftmen in Dergano, with the financial support of the zone council and other socail associations. Reference: http://www.businessmodelgeneration.com/canvas
BUSINESS MODEL AND BUSINESS ANALYSIS | MADEINDERGANO | XINGDESIGN.IT | 23
ONLUS organization
financial need
business plan
First investment 25.770€
Office (virtual) Server Printed Advertisement Support Person WebPlatform AdWords Facebook Page
Next years 16.470€
No profit Social enterprise
market demand potential market (poll answered by 40 people) Age rate
available market
Origin
15-20
Dergano
20-30
Milan
30-40
Lombardia
40-50
Italy
50-60
Abroad 7
14
2014 1
2015 2
2016 3
2017 4
2018 5
6
1.200 150 800 12.000 8.000 1.000 620 0 25.770
1.200 150 800 12.000 1.200 1.000 120 0 16.470
1.200 150 800 12.000 1.200 1.000 120 0 16.470
1.200 150 800 12.000 1.200 1.000 120 0 16.470
1.200 150 1.200 12.000 1.200 1.000 120 0 16.870
1.200 150 1.200 12.000 1.200 1.000 120 0 16.870
1200 150 1.200 12.000 1.200 1.000 120 0 16.870
95,32 23,83 119,15 25,02 144,17 731 105.360,53 Total Incoming Cash Flows 87.075 NET CASH FLOW (CRAFTSMEN) 69.659,86 NET CASH FLOW (MADE IN DERGANO) -8.355,04
95,32 23,83 119,15 25,02 144,17 767 110.628,56 91.429 73.142,85 1.815,71
95,32 23,83 119,15 25,02 144,17 806 116.159,99 96.000 76.799,99 2.730,00
95,32 23,83 119,15 25,02 144,17 846 121.967,99 100.800 80.639,99 3.690,00
95,32 23,83 119,15 25,02 144,17 888 128.066,39 105.840 84.671,99 4.298,00
95,32 23,83 119,15 25,02 144,17 933 134.469,70 111.132 88.905,59 5.356,40
95,32 23,83 119,15 25,02 144,17 979 141.193,19 116.689 93.350,87 6.467,72
-8355,0 -8355,0
1650,6 -6704,4
2256,2 -4448,2
2772,3 -1675,8
2935,6 1259,7
3325,9 4585,6
3650,9 8236,5
Total Outgoing Cash Flows
Other expenses covered by creating sponsorships with Consiglio di Zona 9 and Comune di Milano.
Aim of promoting and adding value to cultural and artistic goods
0
2013 0
Year Cash Flow Expenses Office Server Printed Advertisement Support Person WebPlatform AdWords Facebook Page
21
28
Gender female (26) male (13)
35
42 Orders x Year 2013 2014 2015 2016 2017 2018 2019
0
731 767 806 846 888 933 979
4
8
Variables Craftmen Month Salary Employees Rent Fee
12
16
Opella
from 20 to 100 pz
Ceebee Falegnameria Ecologica Bevilacqua Crivellaro
from 30 to 150 pz
Licia Martelli Stefano Puzzo Arte e Natura
20
7,00 12,00 1.000,00 1,00 100,00
from 10 to 50 pz from 10 to 50 pz -
Incomes Product Price Service Royalties Unit Price Taxes Price to Market Expected Sales Yearly SALES
PVNCF Cumulative
Manual NPV IRR
Formula 8.236,5 33%
8236,5 € 33%
from 50 to 300 pz from 30 to 200 pz
SELF SUSTAINABLE PROJECT LOW RISK thanks to its continuation in time and sponsorship with Consiglio di Zona 9 CREATION OF VALUE
AVERAGE OF 70 PIECES per CRAFTSMAN per MONTH
Business Plan On Average Prices The Market may vary depending on the time of the year (December is the period with the highest sales)
MadeInDergano is an ONLUS Organization, with a regime of NON PROFIT and working as a SOCIAL ENTERPRISE. ONLUS means “organizzazione non lucrativa di utilità sociale” in Italian. MadeInDergano is an Onlus organization working in sponsorship with Consiglio di Zona 9. Reference: http://it.wikipedia.org/wiki/Organizzazione_non_lucrativa_di_utilità_sociale
24 | XINGDESIGN.IT | MADEINDERGANO | BUSINESS MODEL AND BUSINESS ANALYSIS
Financial Needs MadeInDergano has a first investment of €25.770 in order to cover Office (virtual one), Server, Printed Advertisement, Support Person, WebPlatform, AdWords and Facebook Page. For the next years the financial need will be €16.470. Other expenses will be covered by creating sponsorships with Consiglio di Zona 9 and Comune di Milano.
3 MONTHS, 2012 @ MILAN, HANGZHOU GROUP WORK WITH SHEN JIAN, HU JUNLIANG PRODUCT DESIGN, SERVICE DESIGN STILL IN PROCESSING...
04> MOODUP HOW MUSIC BOX CATALYZE OUR DAILY LIFE IN DIGITAL AGE IN THE MODERN SOCIETY, PEOPLE NEED MORE SIMPLE LIFE, BUT THIS SIMPLE IS NOT SIMPLY BOUNCE BEFORE THE DIGITAL ERA (BLACK BOX AND A LARGE KNOB). IT IS A SIMPLE MORE FASTER AND LIGHTER. NO COMPLEX FUNCTION, BUT EXPRESS EACH PERSON’S OWN SYMBOL. FROM JUNE, I DECIDE TO MAKE A DEVICE FOR MUSIC WITH TWO FRIENDS BY OURSELVES FOR THE YOUNG PEOPLE WHO HAVE RELATIVELY HIGH LEVEL OF EDUCATION AND ECONOMIC CONDITION. THEIR AGES RANGE FROM 18 TO 30 YEARS OLD. THEY HAVE A KEEN APPRECIATION OF GOOD DESIGN AND LIKE BUY SOMETHING INTERESTING. THE PROJECT IS QUITE A BIG CHALLENGE FOR US, BECAUSE WE WENT THROUGH ALL THE STEPS OF A PRODUCT INNOVATION: FROM MARKET AND USER RESEARCH, BRAINSTORM, CONCEPT FORMING, PRODUCT AND SERVICE DESIGN, PROTOTYPING WITH ARDUINO AND CNC, COMMUNICATION DESIGN, PROMOTION. THE PROJECT IS STILL IN PROCESS ON THE STEP OF PROMOTION.
MoodUp is an indoor music box which can change the moods of the musics by detecting the position of the box. The user can play the music rely on their activities simply by adjusting the orientation. It is a big change for music listening. Music can follow your activities and influence your mood rather than being simply classified by genres or bands. Let’s change from Music For Listening to Music For Living.
26 | XINGDESIGN.IT | MOODUP | INTRODUCTION
Sync The Music Wireless Simply put the MoodUp close to your computer, the device will connect to the computer and sync your music to Internal memory after you press the Sync Button. Then MoodUp can play the music offline.
HOW IT WORKS | MOODUP | XINGDESIGN.IT | 27
1. Take The Magnet Chip Of “Shower� 2. Mark Surface With Magnet Chip
3. Put The Wanted Mood Upward
4. Enjoy Your Shower With The Music
The MoodUp has a lot of magnet chip for you to mark the faces to your activity. The users are also allowed to make their own chips with customized pattern. In this case, the user is going to have shower.
When you are going to shower, just rotate MoodUp to the position that the surface with shower are on the top. It will play the music for shower to you.
The music for your shower start to play. You can adjust the volume and also skip to the next track with the orange volume knob and skip button.
Stick the chip with the graphic of shower on a free surface. There are 5 faces are available for the user to stick. The numbers from 1 to 5 on the surfaces help the users to distinguish.
The Logo Of MoodUp The Design of the logo is inspired by the rotatable device. We make a colourful frame for every letter, with the P rotated.
28 | XINGDESIGN.IT | MOODUP | HOW IT WORKS
First Round Sketching
HOW IT WORKS | MOODUP | XINGDESIGN.IT | 29
The final connected circuitry at a glance / circuit diagram of the design
We are also a multi-disciplinary team, Hu Junliang mainly do programming work, because his expertise is software engineering.
Use Arduino For Prototyping
Test, Test, And Test
Arduino is our choice to prototypes, in order to make it functional. Using Arduino for us it is a challenge, indeed. We bought the MP3 shield, acceleration inductor, audio amplifier circuit from a radio, transformer, and a lot of thing needed, then coded and connected together in the right way. Thank to the help of Physical Computing Lab in Politecnico di Milano.
Connecting digital circuits and coding for us is a new field, full of challenges. From selection and procurement of electronic components, circuit design, the breadboard circuit test, to welding, and the coding, on all the way we encountered a lot of bugs. Finding and solving these problems is full of hardships. need to keep trying, but the feeling of the moment to solve the problem is very fascinating.
30 | XINGDESIGN.IT | MOODUP | PROTOTYPING
About Assembly The shape of our MoodUp is a rhombic dodecahedron, whose each face is diamondshaped. We selected bent molding technology on steel plate to form the product. Steel plate are punched, that allows music to sound from the inside. The bottom of MoodUp is a plastic plate, can be detached from the steel plate. We try make internal circuit smaller, but due to the size of Arduino, our prototype is larger than our design. The distance between the two opposing surfaces in our design is 80cm, but the prototype is 12mm.
PROTOTYPING | MOODUP | XINGDESIGN.IT | 31
Digital Modelling, CNC, Painting And Assembly Because of the cost and feasibility of steel plate bending prototyping, we prototyped with plastic and CNC technology. The sheet metal module in UG NX is our right choice for digital modelling. Then we found a model company in Hangzhou. The CNC machine made the physical model based on the digital model. Making so many porous is indeed a big project. With the help of the assembly worker, we successfully put the boards into the rhombic dodecahedron.
32 | XINGDESIGN.IT | MOODUP | PROTOTYPING
3 MONTHS, 2011 @NINGBO INDIVIDUAL WORK PRODUCT DESIGN, DESIGN STRATEGY
05> GRADUATION DESIGN IN RUYI AN EXPERIENCE IN REAL MANUFACTURING UNLIKE MOST DESIGN SCHOOLS, THE GRADUATION PROJECT OF SCHOOL OF DESIGN HNU MUST BE REAL IN A REAL COMPANY. MANY STUDENTS COMPLETE THE PROJECT IN DESIGN COMPANIES OR THE RESEARCH INSTITUTES, I WAS VERY LUCKY TO DO MY PROJECT IN A MANUFACTURING COMPANY, NINGBO RUYI JOINT STOCK CO.,LTD, FOR MORE THAN TWO MONTHS IN THE RECOMMENDATION OF MY TUTOR. I CAN NOT ONLY GET REQUIREMENTS OF THE CHAIRMAN AND OTHER SENIOR DIRECTLY, BUT ALSO COMMUNICATE WITH WORKERS, WHILE THE ENGINEERS OF TECHNICAL DEPARTMENT WERE VERY WILLING TO HELP ME SOLVE THE PROBLEM OF FEASIBILITY AND COST. THESE ADVANTAGES MADE ME UNDERSTAND MORE DEEPLY ABOUT STACKER AND ITS USERS, I ALSO EXPLORED THE POSSIBILITY OF SHAPE, AS WELL AS ITS ERGONOMICS, CULTURE, BUSINESS, PSYCHOLOGY AND OTHER MULTI-LEVEL INTERPRETATION OF THE PRODUCT.
I had three tasks in Ningbo Ruyi company: The first part is to unify the identification of the existing Electric Pallet Stackers and Trucks, including analysis, finding solution, coordination with other departments and test spray on prototypes. The second part is the product Base Color Selection and Planning. With the help of the manager of the Painting Workshop and engineers, I made a unified color system, with the methods of research, color image scale, color psychology, etc. The most important task is the design of the stacker CDDK15, including product design and prototyping. I experienced the entire product design process from investigation and analysis, positioning, sketches, 3D digital models, renderings and CNC modeling. ZHUANGSHI
http://www.izhsh.com.cn/doc/185/3_1270.html
34 | XINGDESIGN.IT | GRADUATION DESIGN IN RUYI | INTRODUCTION
Existing Design
Design Task: A Stacker with Internal Engineering Part Had Been Developed
The Existing Design has a Bad Design
CDDK15 is a new products which is developing by the Technology Department of Ruyi company. It is an electric pallet stackers with pedal, that allows you to efficiently store and distribute goods and packages, and its maximum loading capacity is 15 tons. It is suitable for operating within a narrow channel, so it is a ideal tool used in warehouse, supermarket, shop to load and unload palletized cargo.
Because the existing is made by engineers without any designer involved in, Its performance is perfect, but the shape and interaction was not considered carefully. Its details was primitive, with a lot of meaningless redundant shape, and assembly was a little bit complicated.
The internal engineering part had almostly been developed. The original design was done by mechanical engineers. The company wanted to redesign it on the basis of the existing structure, for the shape and color. The final product should have a beautiful design with Xilin characteristics, easy to assembly and maintenance, as well as ensuring its functional performance.
My challenge is to understand the engineering part of the stacker, and re-design it with design perspective, but not lose the performance,
APPLICATION | GRADUATION DESIGN IN RUYI | XINGDESIGN.IT | 35
Study Of The Structure With The Help Of Engineers As the first step of Creativity & Sketching phase, I studied engineering structures of CDDK15. The engineers of Technical Department told me what parts cannot be changed, and what part is changeable, the boundary of the change, as well as the change’s effects of appearance and interaction. Thus, I can understand some knowledge of feasibility in this design project, and let me have a realistic approach, rather than the endless unrestrained imagination. the parts marked yellow or red in the picture 2/3/4 can be changed, as well as all the cover of the mainframe. 36 | XINGDESIGN.IT | GRADUATION DESIGN IN RUYI | CREATIVITY AND SKETCHING
2 3 4
1
Core Concept Of Design: Concave Surface Can Give User Sense Of Driving Based on ergonomic and material technology, combined with the characteristics of Ruyi Company, I gave inclusive, peaceful feelings by concave surface and relative arc, and it seems closer to the people, at the same time make it more professional and modern. it reflected the principle that Form Follows Function.
凸
convex
凹
concave
Top view. Pay attention to the negative space.
CREATIVITY AND SKETCHING | GRADUATION DESIGN IN RUYI | XINGDESIGN.IT | 37
Assembly Optimised: Only Need To Remove One Part To Maintain The Internal Parts Because the Stacker often needs to open the cover to carry out the necessary maintenance of the fuel tank of hydraulic pressure, battery and circuit, so it is necessary to have a simple assembly. The original design needs to disassemble the fence, handle and top panel to open the cover, the optimised structure just need to unscrew a few screws which is much more simple.
Normal State
38 | XINGDESIGN.IT | GRADUATION DESIGN IN RUYI | CREATIVITY AND SKETCHING
Disassembly
Ready For Maintenance
overhead guard
mast
top panel
handle
guard bar
fork
footboard
cell box PRODUCT DESIGN & SCALE MODEL | GRADUATION DESIGN IN RUYI | XINGDESIGN.IT | 39
40 | XINGDESIGN.IT | GRADUATION DESIGN IN RUYI | PRODUCT DESIGN & SCALE MODEL
PRODUCT DESIGN & SCALE MODEL | GRADUATION DESIGN IN RUYI | XINGDESIGN.IT | 41
Takes The Advantage Of Pedestrian And Ridable Stacker The stacker combined the flexibility of pedestrian stacker and the speed of the ridable stacker. No matter it is long-distance, short distance or on a slope transportation, or put goods into corresponding shelf in narrow alleyways, CDDK15 can be perfectly competent.
42 | XINGDESIGN.IT | GRADUATION DESIGN IN RUYI | PRODUCT DESIGN & SCALE MODEL
PRODUCT DESIGN & SCALE MODEL | GRADUATION DESIGN IN RUYI | XINGDESIGN.IT | 43
CNC Modeling: The First Step From Digital To Physical 1. 3D MODEL TO CNC CODE 2. CNC PROCESSING 3. MOVABLE PARTS 4. ASSEMBLY TOGETHER 5. PAINTING
44 | XINGDESIGN.IT | GRADUATION DESIGN IN RUYI | PRODUCT DESIGN & SCALE MODEL
1
2
3
4
7 8
5
2 1
3
4 6
1
Axis
5 Guard Bar support
2
Hydraulic Tank
6 Balance wheel
3
Hydraulic control
7 Battery Cover
4
Battery box
8 Control Panel
PRODUCT DESIGN & SCALE MODEL | GRADUATION DESIGN IN RUYI | XINGDESIGN.IT | 45
UG Virtual Human Body Test There is a function in UG NX used to simulate the interaction relation between the product and human body to ensure the size is correct. Although i don’t need to change the dimensions of the stacker because the engineering parts is fixed in this case, but I use the software tool to guarantee everything is correct, and also for showing the way to operate the machine. I choose a man which is 1.8 m tall and 78 Kg weight as my model.
46 | XINGDESIGN.IT | GRADUATION DESIGN IN RUYI | PRODUCT DESIGN & SCALE MODEL
1 MONTH, 2012 @MILANO GROUP WORK WITH SILVIA BALLERINI & YAOHUA LI & ANNA MAGGI & YING YING ZHOU SERVICE DESIGN
06> JAMSESSION A LABORATORY FOR COLLABORATIVE CONSERVE PRODUCTION THIS STUDIO AIMS TO EXPLORE THE CAPACITY OF DESIGNERS TO CONCEIVE AND DEVELOP BRILLIANT AND UNPRECEDENTED IDEAS ABOUT HOW TO USE AND VALORIZE LOCAL RESOURCES, CO-DESIGNING WITH PEOPLE, LEVERAGING ON PROFESSIONAL AMATEURISM, PEOPLE’S SELF ORGANIZATION AND COLLABORATION. IN PARTICULAR, THE STUDIO CHALLENGES AND RETHINKS THE WAY WE DO FOOD SHOPPING: WE CREATED NEW SERVICES PROPOSING ALTERNATIVE AND MORE SUSTAINABLE WAYS OF DISTRIBUTING, SUPPLYING AND PURCHASING FOOD BASED ON COLLABORATION, WITH THE AIM OF PRODUCING SOLUTIONS THAT CAN TRIGGER NEW WAYS TO PROVIDE THE CITY WITH LOCAL FOOD. WE WORKED WITHIN THE GEOGRAPHICAL AREA OF MILAN, ZONA 4 WHICH IS LOCATED IN THE SOUTH-EASTERN SIDE OF THE CITY.
Jamsession is a service for collaborative jam making between the citizens of Zona 4 of Milan and the cultural associations of the area. The raw materials are brought to a “kitchen laboratory� in Spazio Tertulliano by the local farmer, and then produce into delicious jam or other preserved food by the citizens, helping by the trained staffs. In exchange, the citizens are given a part of the conserve or enjoy a discount. Thus, it is a service for people to learn traditional food conservation techniques, get in touch with the local producers, meet new people and of course get an organic local product for free! The design project contained a co-design session to verify and discuss the idea resulted from the concept generation session with local actors and expert, as well as to re-define them according to the co-design feedback. VIDEO IN VIMEO
https://vimeo.com/44787363
48 | XINGDESIGN.IT | JAMSESSION | INTRODUCTION
FARMER He produces raw material all the year. They change by season. At the end of each season, some food remains from the delivery to the clients (fruit in excess)
FARMER’S ASSISTANTS In the Italian tradition, the wives of the farmers usually help them to create products from these products in excess, out of the regular production.
NIL 28 NIL28 is a cultural association in Zona 4, whose aim is to create a new cultural centre in this particular area, linking the new lifestyle with the tradition of Milan.
What? the introduction of characters This page shows the main characters will be involed in the service and the visualisation later.
THE DETAILS OF THE SERVICE | JAMSESSION | XINGDESIGN.IT | 49
What? the interactive storyboard... WHAT?
WE ARE ORGANSER
LOCAL FOOD
APPLICATION
JAMMING
BIO
PROMOTION
BIG HARVEST
consiglio di zona
FARMS
FOR GIFT
JION IN
SEE ON WEB
ORGANIZATION OK. I WILL TEACH..
THIS IS MY RECIPE.
VOLUNTEER 14:00 - 18:0 15 Jun 0 e
WORKSHOP
LEARN TRADITION
SALE & VOLUNTARY
VOLUNTEER FREE JAM AS REWARD
JAM FOR SALE!
SALE
50 | XINGDESIGN.IT | JAMSESSION | THE DETAILS OF THE SERVICE
ET
K MAR
How? the evidences of the service...
TANGIBLE
INTANGIBLE
in schools parents organizations in ARCI circles
COME AND TRY IT IS FUN!
in elderly people’s associations
Online Platform
Traditional Advertisement the jam’s label with recipe, name of the service ad of the farmer
Smartphone App
Word Of Mouth consiglio di zona
I MADE THIS TRY, IT IS GOOD!
YUMMY! THANK YOU!
Council of Zona 4 Website
NIL28 Website-Blog
Spazio Tertulliano Website
Social Networks
Spazio Tertulliano
INFORMATION & SALE
Stand in Open Market consiglio di zona
Council of Zona 4
Gift From A Service User
THE DETAILS OF THE SERVICE | JAMSESSION | XINGDESIGN.IT | 51
How? the customer journey canvas... SERVICE PERIOD
CUSTOMER RELATIONSHIP MANAGEMENT
SERVICE JOURNEY
... WEB PLATFORM
internet
market stand
poster
word of mouth
SOCIAL MEDIA may not be accessible by the elderly
GUEST AREA MEMBER AREA
LABEL ON JAM
MARKET STAND
web platform
IN LOCO Taste of homemade jam
WORD-OF-MOUTH WORD OF MOUTH
con s
erv
a
farmer’s recipe
jam as a present
...
may not be attended by young people
invite friends
ADVERTISEMENT
...
INFORMATION CREDIBILITY
provides initiatives based on collaboration and sustainability
is it trustworthy information?
Most of the farmers have experience on cooking lab
skilled customers can become the cook
buy jam in Zona 4’s local shops
...
build a web archive of the past events
People may like or not the space given
The customer trusts his loved ones
one of the cultural cores of the neighborhood
SOCIAL MEDIA
ADVERTISEMENT / PUBLIC RELATIONS
POST-SERVICE PERIOD
WORD-OF-MOUTH
INFORMATION MANIPULABILITY
PRE-SERVICE PERIOD
friendship between farmers and zona 4
collaboration between farmers
friendship between elderly and young
EXPECRATION
EXPERIENCES
SATISFACTION / DISSATISFACTION
> create an experience about local food heritage > enforce social fabric > create “added value” for farmer’s product > design a simple but solid distribution system
> unusual experience out of nowadays routine > meet new people with different age and background > enjoy a new service based on local traditions (between old and new, past and present) > learn new recipes- become a skilled cook!
> Depends on people’s feedback >People is so far interested in a service like Jamsession!
52 | XINGDESIGN.IT | JAMSESSION | THE DETAILS OF THE SERVICE
How? the enabling toolkit _ kitchen & the cooking suit Fridges should be in acceptable number and capacity for the expected quantity of product
CAP given by the service
BATH ROOM STOR ROOM
PATIO
Garbage cans should be clean and washable
KITCHEN
Dishwashers should be in acceptable capacity for the expected production
Water should be drinkable and coming from public acqueduct
Hood is compulsory because of cooking smoke and steam
OVERALLS Citizen beirng his own
GLOVES given by the service
THE DETAILS OF THE SERVICE | JAMSESSION | XINGDESIGN.IT | 53
How? the enabling toolkit_ the business model...
COST > around 20.000€ first year (15.000€ the kitchen) > around 5000€ per year
Rent Of Spazio Tertulliano
Kitchen Laboratory
Jar & Label Toolkit
Web Platform Maintenance
INFORMATION & SALE
Electricity
Water
Gas
Hygienic Kit
Trained Staff
Market Stand (Once A Month)
FUNDS AND CONTRIBUTION > around 20.000€ consiglio di zona
Council Of Zona 4 (circa 5000€)
NIL28 Spazio Tertulliano (circa 1000€) (circa 3000€)
FUNDS AND CONTRIBUTIONS around 20,000 €
54 | XINGDESIGN.IT | JAMSESSION | THE DETAILS OF THE SERVICE
Fee For Farmers (circa 1000€)
Selling Jam (circa 10000€)
SELLING INCOME
Ask people attend in jamsession to pay for it
IN CASE OF EMERGENCY?
What can go wrong and their solutions...
in case farmer has no time to teach recipe
in case the truck arrives late a
erv
s con
the farmer publish the recipe online, so people have the possibility to cook it at home
a
erv
s con
in case of a period without seasonal products
The farmer must fill the “recipe form”, downloaded from the platform, print some copies and bring them to the trained staff, who can manage to cook it right.
use the platform online to organize some courses to learn the “cuisine” They could be with expert chef or with people from zona 4 who have skills in cooking.
switch the session to another day Some copies are free for the people who wants to try the recipe by themselves
free jars of jam, made in the previous sessions
in case of too many people for a session
con
in case of few people & lots of fruit
S M E G
JamSession provide a temporary kit
Buy the raw materials from the local shops of zona 4.
va ser
in case farmer isn’t satisfied about jam the farmer can choose to don’t publish the name of the farm on the label. He gain the main of the jam in any case, but he doesn’t have visibility.
the fruit in excess can be stored in the fridges control people’s skills- Who is able to cook can be the co-chef (assistent)
in case of people forget the sanitary kit
the chef can manage to cook lots of jam with few people
made by
Mara
az.agricola la Straw Strawberry awberry awb b ry r F Fields
made by
Mara
THE DETAILS OF THE SERVICE | JAMSESSION | XINGDESIGN.IT | 55
Development and opportunities in the future...
GAIN COLLABORATORS
INVOLVING PEOPLE
Publish people’s recipes on platform
collaboration with parents
ARTISTIC SIDE
“conserve e concerti” jamSession and concerts
+ PRODUCTS/ SERVICES
use flowers
cooking
People can publish their recipes on Internet, or put them on a wall in S.T.
It’s possible to cook Periodical them in co-cooking printing of the sessions. The one best recipes who have published (voted by people). the recipe can be Like a recipes the chef book, people can buy it.
Involve citizens in the selling phase
“Mamme antismog”, a group of active parents, who want a healthy lifestyle for their children.
collaboration with elderly people
The council could organize periodical events in Spazio Tertulliano to promote the cuisine courses, adding some music.
food performances
session with flowers: how to make bouquet, ikebana, dried flowers (children), pot pourri
use agrarian products from animal source prepare preserved food by using milk (cheese, yogurt), eggs, fish and meat
Our jam for sale
“Wall of Fame” Linda
Fulvio
Third age Association via Trebbia, 15. It’s an association for the elderly people who live in Zona 4, to organize different group activities. JamSession could help to create new relationships and to improve the daily lifestyle.
mix the dance/theatre shows with food cooking, to create a “food performance”, in collaboration with the cultural activities in Spazio Tertulliano
collaboration with schools
create a museum in Spazio Tertulliano about local food
MILK
organize cuisine workshops
Amelie
Workshops with children, to emphasize the importance of a healty lifestyle. The children can gain more responsibility and learn to make Luce e Ada Carol e Melo 56 | XINGDESIGN.IT | Sergio JAMSESSIONEdd| THE DETAILS OF THE SERVICE something new.
100 modi di cucinare le uova
il formaggio ubriaco
preparare la marmellata il formaggio ubriaco
organize kitchen courses on platform. People can register and pay to attend the courses see the options online and choose the best one for you propose yourself as chef for the workshops
M 3
2 4
5
1
6
1 MARKET via Crema
2 BOTTEGAS
CUCCAGNA 3 CASCINA a project by Esterni
BARBA 4 U Osteria
TERTULLIANO 6 SPAZIO 400 people working and studying there
CONTROPROGETTO
DOTDOTDOT
BAOBAB
DANCEHAUS
BAOBAB
THE DETAILS OF THE SERVICE | JAMSESSION | XINGDESIGN.IT | 57
LILIANA 68 y.o.
AGNESE 77 y.o.
ANTONIO 65 y.o.
MARCO 40 y.o.
MAURO 42 y.o.
TERESA & ALBERTO 28 & 30 y.o.
Retired, baby sitter
Retired, she worked as tailor
Electrician
Owner of U Barba
Bookseller
Graphic Designer , Photographer
Via Bellezza
Via Crema
Piazzale Corvetto
first floor of U Barba building
Out of Zona 4
Out of Zona 4
Ravizza park, Market, Nursery
S.Andrea church, Market, Third
Polo Ferrara, Market
U Barba, NIL 28, Spazio
His workplace, Alice, Refeel
Cascina Cuccagna, U Barba,
Night noises, no trees in the park
Age association
Confusion, dirt
Tertulliano
EMIRENO 70 y.o.
SAMIRA & VIOLA 20 y.o.
ALESSIA 30 y.o.
DAVIDE 18 y.o.
workplace
GIOVANNA 35 y.o.
CATERINA 22 y.o.
Retired
Ballet dancers
works @ Controprogetto
Conservatory student
works @ dotdotdot
University Student
Via Crema
Via Calvairate
Out of Zona 4
via Muratori
out of Zona 4
Porta Romana
Hospital, Market, Swimming
Spazio Tertulliano, Centro Sociale
Spazio Tertulliano, parco
Alessandrini Park, Spazio
Dotdotdot, WOW Museo Del
Parco Ravizza, Refeel, Mariposa,
there are no more ball rooms
Vittoria, parco Alessandrini
Alessandrini, Scuola Einstein
Tertulliano
Fumetto, Frigoriferi Milanesi
Bottegas, Cascina Cuccagna
GIANCARLA 83 y.o.
GULSHAT 33 y.o.
ELISABETTA 32 y.o.
BENIAMINO 38 y.o.
The Interview Of Local People: Most Of Them Like This Area We spent one day to interview with ramdon people of Zone 4, asked them these 6 questions below:
retired
housewife
works @ Esterni
works @ Esterni
zona 4
Corso Lodi
Via Guastalla
Via Ferrini
St Andrea church
Alessandrini Park, Largo Marinai
Cascina Cuccagna
Cascina Cuccagna, Alice, Bottegas
d’Italia Park, Mariposa 58 | XINGDESIGN.IT | JAMSESSION | THE DETAILS OF THE SERVICE
Erbabrusca, Ubarba, Pastamadre
What do they do? Where do they live? Where do they go? Who do they spend time with? How much they like Zona 4? What they don’t like in Zona 4?
PREPARING THE TOOLS @ CASCINA CUCCAGNA
MAKING THE INTERACTIVE BOARD
POSTER INCLUDING AD POSTER AND STORYBOARD
THE INTERESTING BOARD FOR STICKING
THE INTERACTIVE BOARD: PEOPLE CREATE SCENARIO
THE QUESTIONNAIRE FOR CITITIZENS ANF FARMERS
AIM OF CO-DESIGN: To Include Local Stakeholder In Service Design Process
What We Needed To Codesign
“good ideas can come from anywhere but not from everywhere” “it is not the end of the process but it provides invaluable insights” “locals are the domain experts” “gettng their active involvement”
> Understand if it is possible to build a network of farmers in Milan, and how. > Understand if a system of food< >work swap is possible > Understand what aspects of the experience are the most valuable
CO-DESIGN | JAMSESSION | XINGDESIGN.IT | 59
TO INFORM: TO CAUSE A REACTION
TO COLLECT DATA: INFORMATION
TO INFORM: TO SIMULATE A SITUATION
Co-design in Cascina Cuccagna, 14th JUNE
The Key Indicators In Co-Design
We prepared the tools for the co-design session, since many people from the neighbourhood will be asked to participate and help us better defining the service. The questionnaire is a quick way to understand the users’ habits regarding preserved food. The interest board helped us clusterize the categories of users: students, retired and kids asked to to stick a symbol on the aspects of service that they find more captivating. The interactive storyboard was the funniest way to interact with people. The environment of play made people say or do things that they wouldn’t have done otherwise.
> Co-design with 20/30 possible users of the service > Co-design with 10/20 farmers > Co-design/gain insight into educational systems/schools
60 | XINGDESIGN.IT | JAMSESSION | CO-DESIGN
The video used for communicating and co-design
VIDEO IN VIMEO
https://vimeo.com/44787363
The Function Of The Video
Questions In The Video (Italian/English)
Video is intended as tool that enacts the service, using theatre and roleplaying techniques, where characters and situations are simulated, and graphic elements (texts, schemes, icons, drawings...) help to explain what happens and to ask for precise feedbacks.
_Cosa succederebbe se si potessero coinvolgere più attivamente i cittadini? What if the service will involve the citizens in active way?
The aim of this movie is not to present a perfect story, but to offer options and alternatives instead. Alternatives or critical points that, in a continuous co-design process, can be potentially shared with the stakeholders via Internet. The video is divided into three parts. it starts from three questions: tired of jam in the supermarket? Interested in the local food? Want to learn some traditoinal techniques of jamming? This part shows the reason why Jamsession should be existed. After this, it is the process how the service works. The third part which typing styling texts is the questions ask the audiences for co-design. In order to be understood by the local people from zone 4 of Milano, Italy, the video is all in Italian.
_E se il servizio collaborasse con i bambini delle scuole? What if the service could collaborate with children in schools? -Cosa proporre nei periodi privi di produzione stagionale? What the service can provide in the periods without seasonal products? -Cosa succederebbe se il progetto prevedesse anche corsi di cucina? What if the project could provide “cuisine courses” for pay? -Quale contributo daresti al progetto? What will be your contribute to the service? -Regaleresti dei corsi di cucina ai tuoi amici? Would you like to give a coupon for the “cuisine lesson” as a gift? -Sarebbe una bella idea preparare conserve da regalare sotto le feste? Do you like the idea to prepare preserved food by yourself, to give as gift during the holidays? CO-DESIGN | JAMSESSION | XINGDESIGN.IT | 61
62 | XINGDESIGN.IT DESIGN.IT | JAMSESSION | CO-DESIGN
1 WEEKS, 2012 @MILANO GROUP WORK WITH GARIGLIO, MASCARELLO, FAUSONE, BETTETO, REMONATO, LI, RODRIGUES, GOMES, WANG EVENT DESIGN, COMMUNICATION DESIGN
07> C’E SPAZIO PER TUTTI 5-DAY WORKSHOP FOR A 1-DAY EVENT IT WAS THE WORKSHOP OF AN ELECTIVE COURSE, TEMPORARY URBAN SOLUTIONS, WHICH STARTED ON 8TH OCTOBER 2012 AND ENDED ON 12TH OCTOBER 2012. IT WAS DONE AS AN INTENSIVE 6 DAYS WORKSHOP WITH A DEBRIEFING MEETING AT THE END. DURING THE COURSE WE AERE ASKED TO DEVELOP SOLUTIONS FOR INTERACTION (TOOLKITS) AMONG THE PEOPLE OF THE NEIGHBORHOOD AND THE BOVISA CAMPUS. ON SATURDAY OCTOBER 13TH TOOLKITS WAS TESTED DURING THE EVENT “C’È SPAZIO PER TUTTI- THERE’S ROOM FOR EVERYONE” BELONGING TO “DAYS OF SUSTAINABILITY OF POLITECNICO DI MILANO”, AN OPEN DAY WHEN PEOPLE ARE INVITED TO CAMPUS AND SEE THE BOVISA CAMPUS TO KNOW IT BETTER AND TO LIVE IT AS A PUBLIC SPACE.
“C’è Spazio Per Tutti” means “There Is A Space For Everyone“ in italian. It was an one-day event holded in Bovisa campus of Politecnico Di Milano, which enabled people from the Bovisa neighbourhood to interact with the campus. 56 students were divided into 8+1 groups, holding different activities for different topics and target users. The group I joined was the Communication & Management Team, that took the responsiblity to promote the event to the local community, to record all the phases, and to manage the entire workshop and final event. FACEBOOK PAGE
https://www.facebook.com/cespaziopertutti2012
EVENT BLOG
http://cespaziopertutti.posterous.com
YOUTUBE
http://www.youtube.com/user/cespaziopertutti2011
64 | XINGDESIGN.IT | C’E SPAZIO PER TUTTI | INTRODUCTION
The Overview Of The Event
Group Topics And Team Arrangement
The goal of the event is to open the public university spaces to the residents of the neighbourhood with a series of initiatives to understand, observe and benefit from a public space that at the moment is exclusively dedicated to university users.
> COMMUNICATION/MANAGEMENT (1 team/10 students) > COLTIVANDO (1 team/7 students) > CAMPUS STORIES (2 teams/11 students) > PLAY (3 teams/14 students) > SIGNORE E SIGNORI (2 teams/14 students)
We are involved in developing different design activities, carried out through some “toolkits”, interaction instruments to be prototyped, tested and shown to the people living in Bovisa neighbourhood. The actions will focus on the recovery of the historical memory of the campus, on the installation of temporary spaces for games and sport activities, on the knowledge of the existing laboratory structures, on the involvement of local associations.
THE OVERVIEW OF THE EVENT | C’E SPAZIO PER TUTTI | XINGDESIGN.IT | 65
Bovisa Mission
2nd Life
Ricuciamo Bovisa
Quanto Bovisano Sei?
Bovisa Mission is the adventure for the explorers. You will learn how to make grinders and bird houses, and you will help collecting leaves. For each mission, you will be able to complete, on your medal will be added a worthiness stamp, which will allow you to have a piece of the final Bovisa puzzle.
The Activity of the workshop “2nd life” is about giving to the children the opportunity to give a 2nd life to their old clothes inspiring and giving them the will to use the creativity to give a new function to the material.
Activity about needlecraft, knotting and crossstitch: an opportunity to have fun, share the technique and be part of a group.
Do you really believe to know everything about Bovisa? Join us the test your knowledge, to discover if you’re able to survive in this neighbour. A test to rediscover the history, the places and the people which surround you.
Bo-Legge
Coltivando
Punti Di Vista
Laborastorie
Bo-Legge offers to the people the opportunity to contribute at the making of a factory with wires and books, to have an artistic view of the place where they live to sensitize the audience about the reading of books.
The lively vegetable garden in Politecnico Di Milano, starting to born. Participate to the conferences (Building B8, Room CT54, 11:30 and 14:30) to discover the project, from the construction of the garden and use our relax outdoor area.
Punti Di Vista wants to let bovisa inhabitants to know the spaces, the history and the possibilities of the university campus. Some tools such as postcards and the “time box” will let them discover the different faces of the campus.
Laborastorie is a interactive tour whose aim is to show the “hidden” places inside the campus: the workshops, the places where the stories about the past meet the ones in the present time, Through the work of idea production of students.
66 | XINGDESIGN.IT | C’E SPAZIO PER TUTTI | INTRODUCTION
Video and Photo Recording All The Time
Divided Discussions Of Sub-teams
Help Each Other Across Sub-teams
A Coordinator Managing Social Network
Group Split And Roles Definition The “Com,Ma Team” was divided since the very beginning in sub-teams with specific tasks. Knowledge of what the sub-teams were doing during every day of the course has been shared with the rest of the team daily, in order to be coordinated and constantly updated on what we were doing. The sub-teams were organized as follows: EVENT TEAM : Xing, Paolo COORDINATOR : Federico VIDEO & PHOTO : Pedro, Tiago “SPAM” TEAM : Adriano, Deborah, Valentina, JiaXuan, Yanti With “Event Team” we defined a specific team which duty was mainly to generate a concept for the guerrilla advertising action on Day3. After completing this task, Event Team merged into the Spam Team.
With “Video & Photo” we selected the most skilled team members who could take care of the photoshooting and video recording during all phases of the workshop as top priority of their tasks. With “Spam Team” we organized a group of people which main duty was to diffuse and communicate the event, to increase awareness outside and inside of the campus of what the course output would have been. Managing the existing communication and graphics or create new ones has been an important part of their jobs aswell, both for advertising or event materials. The definition above used many times the word “manily / main” to underline that the group has always worked as a whole, and each group member have helped other subteams whenever they were in need of a helping hand.
With “Coordinator” we defined a role of a main supervisor of our teamwork and manager of the coordination of the other groups. The coordinator has been the main person in charge of the management of the social channels. MANAGEMENT | C’E SPAZIO PER TUTTI | XINGDESIGN.IT | 67
L’ORTO CONVIVIALE Politecnico di Milano
Logo Designs For The Sub-Teams We asked the sub-teams to brainstorm the concept of their logos, and make a description or a simple sketch to communicate their concepts to our Communication & Management Team. We unified their ideas into same style logos. The Logos were used in Promotion and Event.
68 | XINGDESIGN.IT | C’E SPAZIO PER TUTTI | COMMUNICATION AND PROMOTION
Totems In The Local Street Market To Promote Our Event The Event Team had an own brainstorm session, which was discussed with the rest of the Com,Ma team, and eventually came out with a clever, impactful solution for the market advertising activity: an interactive installation and stand, which we called “totem”, that served both the purpose of advertising and the purpose of involving people, making them participate. The participation of people just required them to post their feedbacks and suggestion on the totems, completing the sentence “C’è Spazio Per ___” on an A6 blank sheet of paper. Meanwhile, people have been briefed and
informed with targetized information about the overall event and specific activities. All the groups participated to the market event, and came back satisfied and happy. Photogallery: http://www.facebook.com/media/set/?set=a.451541498220981.97831.4 40214452687019&type=3
COMMUNICATION AND PROMOTION | C’E SPAZIO PER TUTTI | XINGDESIGN.IT | 69
stand
stand
stand
stand
stand
stand
stand
stand
Totems Divides The People Stream And Leaving Free Spaces people stream
On that day, the market stands made by vans will be placed in the two sides of the road, leaving a narrow path which is approximately 5 meters wide. There are three main entrances of the market: the two ends of Via Massara and the end of Via Francesco. The market started from 7 am and almost end at 2 pm. The Event Team brainstormed for the promotion event in the market at Via Massara de Capitani and Via Francesco on Wednesday. We proposed to build 3 or 4 “Spazio” in the middle of the path that is not disturbed by the stream of people. The triangular prisms divide the people stream, leaving a empty space in the street. (like the topic finding/ creating the hidden space).
70 | XINGDESIGN.IT | C’E SPAZIO PER TUTTI | COMMUNICATION AND PROMOTION
stand
stand
stand
stand
stand
stand
stand
stand
COMMUNICATION AND PROMOTION | C’E SPAZIO PER TUTTI | XINGDESIGN.IT | 71
adriano
valentina
ben
deborah
federico
yanti
jia xuan
tiago
pedro
liat
francesca Get Ready For The Final Event To prepare the final event, the spam team started to design and make the artifacts that are used in the final event. The Name Badges, the Signals to direction in campus, the brochures, the posters, the Group logo boards, the welcome board uesd in welcome desk, etc.
paolo
roberta
stefano
72 | XINGDESIGN.IT | Câ&#x20AC;&#x2122;E SPAZIO PER TUTTI | FINAL EVENT
davide
Every partners of our workshop has his own name badges, like the left picture shows. Because of the limit of budget, the brochures are printed black and white.
Welcome board & Fruits on the welcome desk for free
Welcome Desk on side gate & name badges
Introduce the brief of the event to the citizens
The Welcome Desk Organization Of Final Event On the three gates of Bovisa Campus of Politecnico Di Milano, The Comma Team set Welcome Desks to greet people and introduce the brief to the participant, answering their questions and direct the right path to the places of activities. Every paticipants will have his own name badge, thich will help our staffs to know who is the target users. We also prepared orange as a gift for the people. The badge sticking on the chest
FINAL EVENT | Câ&#x20AC;&#x2122;E SPAZIO PER TUTTI | XINGDESIGN.IT | 73
Red Chair Photo For Participants Beside the gate, the participants can take a photo in front of the red chair. The photo will be used in promotion. All the people be shot have signed the contract to use their photos in publication and media.
74 | XINGDESIGN.IT | Câ&#x20AC;&#x2122;E SPAZIO PER TUTTI | FINAL EVENT
3 MONTHS, 2010 @CHANGSHA TEAM LEADER IN GROUP WORK WITH LI WENJIE & SHEN SUWEN PRODUCT & SYSTEM DESIGN
08> FREESCUE MONORAIL REFORM GUARDRAILS OF HIGHWAY INTO RAILS FOR RESCUE FREESCUE MONORAIL WON THE GOLD PRIZE OF LOTUS PRIZE 2010. THE ENTRY WAS RECOGNIZED AS THE BEST OF BEST AMONG THE JURYS. THE THEME OF THE CATEGORY IS “TRANSPORTATION AND MACHINERY EQUIPMENT DESIGN “. MANY MEDIA INCLUDING HUNAN TV STATION REPORTED OUR DESIGN IN THE PRIME TIME AND CAUSE CERTAIN INFLUENCE IN SOCIETY.
In this design, highway guardrails are transformed into rails, then a kind of small rescue vehicle can run on it and it will arrive at the accident spot as soon as possible. This rescue system makes highway exits work as the survice base. Rescue teams (high-speed traffic policemen and doctors) use this system to guarantee the most timely rescue and emergency treatment.
76 | XINGDESIGN.IT | FREESCUE MONORAIL | INTRODUCTION
ICSID
http://www.icsid.org/feature/galleria/galleria320
CHINADAILY
http://www.chinadaily.com.cn/dfpd/hun/2010-12/20/content_11727341.htm
HUNAN TV NEWS
http://www.imgo.tv/watch_tv.aspx?TypeId=340&ClipId=75890&fid=86013&fstlvlId=1 &ym=201012
image: from news online, copyright of the publishers
the position of the rails on highway
Emergency Lane Is Certain To Be Occupied When Accident
A Path That Cannot Occupied By The Normal Traffic
There are three general lanes and an emergency parking strip (lay-by) in a high way. But in China, especially on most busy highways, it is often occupied by other vehicles. If a traffic accident happened, many cars might rush into the emergency lane, then rescue vehicles could not arrive in time and delay the timing of rescue.
When we thought about the proper way to eliminate this situation of emergency lane abuse, an idea came to us: there must be a specific channel for the emergency vehicle, that is impossible for other normal vehicle to use by logic. And also it should be cheap and easy to be installed in the existing highway. According to these, reforming the guardrail into a special lane is the best solution.
PROBLEM FINDING & SOLUTION | FREESCUE MONORAIL | XINGDESIGN.IT | 77
5
3
4
2
The Vanguard
1
Rescue team can arrive at the scene as soon as possible and give the first aid treatment immediately by this car. It has Rotatable body and a Detachable The First-aid Medical box which contains a series of tools and medicine specificlly for first aid in traffic accident. 1
Detachable Medicine Box
2
Power System
4
Foot Rest
5
Info Center (touch screen)
78 | XINGDESIGN.IT | FREESCUE MONORAIL | DETAILS
3
Spin Axis
1 MONTH, 2010 @CHANGSHA INDIVIDUAL WORK PRODUCT DESIGN
09> MONEY REDBULL SAVING POT MADE BY RED PORCELAIN IN THE CONTEXT OF CHINA AS A MATERIAL-CENTERED DESIGN PROJECTS, IT SHOULD START FROM THE RED PORCELAIN ITSELF WITH THE PHYSICAL CHARACTERISTICS, PRODUCTION TECHNOLOGY AND SEMANTIC SOCIOLOGY TO FIND A NEW POINT (SOCIAL NEEDS AND SHAPE), SHOWING A NEW SIDE OF THE RED PORCELAIN. THE TECHNOLOGY OF RED PORCELAIN WAS DEVELOPED IN 1990’S. SO IT IS A NEW MATERIAL. BUT IT IS GENERALLY USED FOR WEDDING, CELEBRATION AND OTHER TRADITIONAL OCCASIONS. IN THIS PROJECT, I TRIED TO FIND A NEW OPPORTUNITY OF THIS MATERIAL FOR THE COMPANY OF CHINA RED PORCELAIN.
In China’s stock market, there is a big difference from the world in the colors which indicate the rise and fall of stocks: Green means fall, red means rise. “Money Redbull” is a red porcelain bullshaped saving pot for Chinese normal investors as the target users. It differs from the red decorative porcelain bulls which have already on sale in the market, and is a more modern styling and practical utensil found in family environment. Red porcelain, bull market and saving pot are combined into a one saving pot perfectly. An auspicious product design!
80 | XINGDESIGN.IT | MONEY REDBULL | INTRODUCTION
1 WEEKS, 2009 INDIVIDUAL WORK GRAPHIC DESIGN
10> BEATLES POSTER SIMPLE & ELEGANT YELLOW SUBARINE IN THE TYPOGRAPHY CLASS, I DESIGNED THIS POSTER ABOUT THE LEGENDARY ROCK BAND. THE TEACHER ASKED US TO LISTEN TO THE ALBUM “YELLOW SUBMARINE” AND WATCH THE SAME-NAME MUSIC MOVIE. AFTER THAT, WE SHOULD MAKE A POSTER TO DESCRIBE (OR EXPLAIN) THEM AND THE EXPERIENCE THEY GIVE YOU. ALMOST ALL MY CLASSMATES MAKE A COLORFUL POSTER, BUT I JUST WANT TO EXPLAIN “YELLOW SUBMARINE” IN A ANOTHER WAY: SIMPLE AND ELEGANT, WITH A LIMITED NUMBER OF COLORS. IT MADE A DIFFERENCE AMONG THE CLASS. THE POSTER WAS PAINTED ON CREAMY-WHITE 80G MUNKEN PAPER. THE SIZE OF THE POSTER WAS A3.
Nothing you can sing that can’t be sung. Nothing you can say but you can learn how to play the game. There’s nothing you can make that can’t be made. No one you can save that can’t be saved. Nothing you can do but you can learn how to be you in time. IT’s EASY.
82 | XINGDESIGN.IT | THE BEATLES POSTER | TEXT
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