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What’s New: Making Quality Hearing Care Affordable and Accessible
Audiologist opens new firm, Pinnacle Audiology, LLC
By Virginia Olson | Photos by Katelyn Clement
Aveteran audiologist has opened her own shop in Sioux Falls. In June, Angela Sieh Ceretto opened an audiology practice, Pinnacle Audiology, LLC on the bustling corner of 77th and Minnesota.
Angela (Angi) has 20 years of experience as an audiologist, but her personal experience with hearing loss started much earlier.
“My dad lost some hearing in one ear from a childhood accident. He was never in denial about his hearing, he just never did anything about his problem. I grew up watching him struggle. It created a lot of stress in our family due to misunderstandings and missed communications. Sometimes the TV was so loud the rest of the family would leave the room.” She recalled being a teenager and a flock of birds lifted out of a tree where her dad was standing. “I looked at my dad and said, ‘wow, they were loud.’ He had no idea what I was talking about because he had not heard them.”
Far too many people put off hearing care for years she says. “When I finished my graduate program, I fitted my dad with his first pair of hearing aids.”
Being able to make a difference in an individual’s quality of life is a major goal for Angi and her new business, but so is affordability. Before opening, she did research on the audiology market in Sioux Falls and found a niche of service.
“What makes my practice unique is that it is built on a fully unbundled service model – there is a separate fee for each expert service and itemized separately from the cost of the
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aids. This way, patients know exactly what they are paying for. This allows for decreased upfront costs and lowered barriers of care.”
Separate expert service fees also mean Pinnacle Audiology, LLC can help any patient no matter where they obtained their device.
One area of care her business emphasizes is the technological advances available in hearing aids. To make this possible, Angi works with major manufacturers for the best technology.
“It’s all about personalized care,” she says.
Angi attended USD, graduating in 1995 and then receiving a Master’s in Audiology in 2001. She is a fellow of the American Academy of Audiology and is certified by the American Speech-LanguageHearing Association.
South Dakota has been Angi’s home for 30 years. She and her husband Chris have been married for 25 years and have two sons, Giovanni and Angelo and their dog, Penny. The family lives near Harrisburg.
October is National Audiology Awareness Month. Pinnacle Audiology, LLC wants to remind people to protect their hearing.
Pinnacle Audiology, LLC is located in Sioux Falls at 6809 S. Minnesota Ave., Suite 101. For more information call 605-306-4481. n
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