Miriam Barahona
Index Introductio
n
ry
to Newspaper His
ce
fa Type Newspape rL
ogo / Imag
e / Identity
Hierarchy
Type +
Publisher:
Imag
es =
Henry Mud
Layo
ut
diman
I n t r o d u c t i o n
new and arn a d l o le t abou . We can e don’t e v i tw rld pect pers esign wo ryday bu n w eve my o the d n of y are in use them rs do. o i t i the igne We al ed peci portant arefully. the des s a is im ork sc how book etail us w This ers, and ok the d eticulo e lo the m spap new hem if w realise t f lot o
You can hold a book, and you can hold a newspaper. This unusual newspaper-book takes as a reference point a date: 16th November 1665. That day was the beginning of the newspaper just as we know it nowadays. This fact was very important according to the design view: > The typography plays an important role in the newspaper design. Designers began to create special typefaces, which were more legibles. We can notice a big difference between the headlines, with a heavy type, and the captions, with tiny sizes. > Also characteristic types for the newspaper logo, which shows the identity of the newspaper. > The typography inside the newspaper must be arranged carefully. It is when is used the hierarchy. How the designer has the power to guide the reader in the page, using some key elements like size, colour, family type, upper and lower case. > When the designer has all the information, he/she starts the layout of the pages usually using a grid. The grid helps to distribute all the elements. The first newspapers only had typography, but later they were developed including images and photographs. The layout was more intricate then.
I’m talking about all of these themes comparing old and new newspapers. Each theme begin with a four pages sheet. It contains the information to read, an explanation of the theme. This information has always a diferent layout: the paragraphs are broken, turned or slanting; the text runs in lines in many directions; the phrases are cut with lines or other big words, etc. The front and back of each sheet is designed in black&white, or with few colours if they are needed to understand the meaning. The two pages inside the sheet have photographs of old newspapers. They have the same style and tone, using brown, dark orange and yellow colours that remind antique things. After the four pages sheet, there is a folded big sheet which can be open out. It has a different paper similar to newspapers paper. When you unfold it, you can hold the book like a newspaper, so it has a double sense. Inside it has a collage about each theme made from new newspapers, so new and old newspapers can be compared. There are also one additional four pages sheet at the beginning of the book and another one at the end. The first one has a brief introduction of the newspapers history. It begins with the Oxford Gazette launching in 1665. The last one talks about Henry Muddiman, the publisher of the Oxford Gazette.
NEWSPAPER HISTORY First, the most convincing derivation of the term:
*gazette is from
*gaza: the Greek word for a treasury or store. treasury That newspapers are a or store
of information would allow for a plausible adoption of the term.
T
he history of the printed newspaper begins shortly after Gutenberg’s invention of the printing press in the 15th century and continues through uropean news printing experimentation in the 16th and early 17th centuries, through the earliest printed newspapers meeting the modern definition) of the late 17th century, and concludes with the advent of American newspaper publishing in the 18th century.
E
(
to 4 ck .2 ba No at rt ue u th iss Co ed is ith cid eh .W de ov ng the alo ng om me tte Ki ht eca b ug aze t he i no ,t r), dG e hed 66 for nda blis ed x e 16 ll pu sid he O Cal ry t r sti ub ian ht ua ape Jul ds ( g u 5 br wsp ha e l ne Fe 166 bro u a , i n he In lag o5 ffic nce o t o d P 1 n n nflue y e, a ajor i the on, a ruar zett ted m a nd d Feb on Ga onstr e Lo d m elin Lon ided tte de e z a dat ndary text-div on G ers with Lond lege ewspap n . The -sheets today as single g Gazette blishers e trend-settin many pu big thing. Th ame the next columns bec also played a critical role in feeding American colonists’ appetite for ne ws. Copies of the Gazette were sh ip p e d a c ro ss the Atla eight ntic Ocea we e n k (u s s u a p ll resid y taking fo er voy ur to age) t A ents i o p r o vide E ne thriv n the N nglish ew a ne ws, ing tr W n d orld Europ an w in w ean s i s t a h pa par tlan repo t, p rts ti e c f r o r p are r m th ead th eir h ri er e n s o h m r te ip a ea elan d s ds. n o on d ns hu A ng w m h e r yw for er ic e ho d a m idn n ela so nd ’t i s lu ee n th e it l fir 1 7 st 04 .
su cc e s sfu l
by y or ed t r s e is i sid has rh n p e o m ,c ap d (e tte sp e e t z w n ri Ga ne s). er p rd per in v a o e f p e Ox ews per ton to n spa the les s f w i r o ne m rso nch e first ecu r jor u p a a th m the 5l be st 66 ere o 1 o s the w t , s s m 6 k e wa n t o 1 t e o o e i z r sb th Ga tut be new ps vem insti l, the l e e l a h y c t o it rh -s nd ark M Pe the Nerts a hlet M p n s m a i stor wa ny exp the pa er hi s p a evity, a a p m per ding long ws lu e c in n r a e p o a r a newsp on p ording t ndards fo ta s n Acc e v e eet the s first to m availability to all classes, and more importantly, text divided into columns. It w as also one o f the first to b same t e printed twic itle; wh e-weekly und ereas e two t er the arlier t Lon itles. Th w i c e e d w eekly n Oxfo Cou on in ewspa rd G Oxf rt to pers al a z e o the t r t ternat a e d was , En Kin void ed bet p g r i t ween l n a h g t n ed ab eG reg , it d , whe rea out 6 loc ion, was r t Pl 0 mi e Ki vi a e agu les n ng C wh tion spec tal th orthw e , h or B arle est o ich s (w ially at n s II l f a e i c w L h th k ca a s o d D pap nd on mov e nb a t o e ep h. A ed h n, rs m ed rin so s th is R ain isc the oya e ter o t a l f er fici in c Ox in ne a O l f i rcu ord pub xfo db lati lica Ga rd yt on tion zet an he t h t of d ew rou co on as gho lop ep pri ut t rin ho nte he ter no d in in nt t Lo wo he nd ve on rso ) .
y
typ
ph a r g o
an at r in g o n i r a the ook ove by l azine c at how e of nce t p r a a ag ere e sh o st ook ea t on a m then l . Th big diff sed in d d i e od used could ea pe u sign s a go s de an mak le of ty ally tell i It’s how it i nt. You e to c ty u ag e nt p typeset d. The s ) will us is trying and rtisem o r f e s o e ti ey er er og adv pap hich texh is conv aper’s l newspap s w ne rs in w e whic wsp he e ne which t h t lette e imag ( es: d, ge gori to th asthea the ima e t a nc ut m ive:etters. mai the lot abo t e a e r r f th us a ct. ecos of the lve these: d ne o je o d o o r t p f anthe cornedr o not han bolder faces ll in i a r f e s e efac ns-es tabs onHelveticaesigned iserif typeans-serif a Typ s , littl be d ally, rif like ile s > seifs are thteypefacesr, and canes. Genertative, whal feel. be set lly Ser -serif plaine ypefac uthori ologic sua izes. s t a r u n n f a l i h d a l e r s i c S app n se al’ an or te tory) w t small the s they ons tha dition odern a s of e d n h a a i t o e r s i m of or ect ver ore ‘t more text asier t en s . m ve a n e i e e a r w t a ld be ype s ha , (the m use it’s ads -serif t s Bo e e a face y h c m d e i s eb bo ay eT ross san e m ll The erif typ e lik or c erif or g p a s y i p t s t f ead either s in a ron dline w e. seri f h d l b d a o su e in ,ab blolie. The hes-serif typ a t a The may b e t e A y sh dlines. type sty sed, san type on d stor a bro d for heaations ind, conden as white In a se ri ol ted be u any va t in a b prin y ( a , ’ e er m m ain s out hick ype t t t n d f e o e o s b c ers ). ally e up ce look and v u d e s a r ‘ u e nd pefa e re m tall rou ay b rs a the ty rs are to a lin e t It m backg t o e e l n t s t l o , k e l a ly le blac at th norma at the e fitted pe, usu . h t s h to b d ty ean talic ns t than d m lines) ed mea f them slante alled I l o o ( B to ally c dens ore kes ers any stro er. Con wing m ue ref is usu d m n’t e t q k n e i did cou blac ow, allo e. Obl erif typ can ever, it longed iz s r r s u d a o n e n y e be lant How give ers s cov f type. the pag at a -serif; s face r e e p p o s n y a t se e o p san s of ce. The , ews and siz e type p n u f s ro fa e o style ll th es: ginal type of choice som n se a i l i On tions i becau e g m , a e fan one ori ide rang vari a mess p y t aw so ee look f thr ariation esigner ncy. o e n te d v to o are all ve the consis i e t g a ns g som th atio n vari e keepi l i h w
What does this look at newspaper logo designs tell us? First, that while black and white is thought of as the gold standard of this genre, other colors can be used with great success. Second, that shape can be used in newspaper logos to communicate a very specific brand image, which is true of all logo design.
Many people think that all newspaper logos are the same: archaic type in basic black and white. However, a closer look reveals that there are differences (some subtle, but others very bold) that communicate important information about the publication. With many print publications being rendered obsolete by television and internet news, branding and media logo design has become increasingly important to keeping circulation and profits up.
HIERARCHY HIERARCHY HIERARCHY HIERARCHY HI ERARCHY HIERARCHY HIER ARCHY HIERARCHY HIERAR
HIERARCHY HIERARCHY HIE RARCHY HIERARCHY HIERAR CHY HIERARCHY HIERARCHY HIERARCHY HIERARCHY HIE
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Elements that take part in the hierarchy:
SIZE
SIZE
COLOUR COLOUR COLOUR COLOUR Family Type Family Type Family Type Family Type Family Type UPPERCASE / lowercase
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ierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy. Hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy. Hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy
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ierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy. Hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy
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ierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy hierarchy. Hierarchy hierarchy hierarchy hierar-
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: s e i r o t s s w e N
ccupy several s story may o ew n n ai m e , th een the main rentiate betw ly. In a tabloid fe al if ic d d o to h d et se m u ily into the l be anised . Type size wil ill be led stead ry w o Stories are org s st er d d n ea co R se e. e of the of the articl times the spac d the main text an e, n rectangle, li p ra st to a square or in t fi headline, the ly al su u hich page will s the reader w apers, stories ll sp te ew e’ n story. n t li p ee m sh and broad er page. A ‘ju In both tabloid d over to anoth ie rr ca g n ei b lus with any surp . to turn to
Differentia
tion:
Items on th e page can b e divided in > general in to four cate formation a gories: b out the new > the day’s spaper (its news storie name, price s wit > ‘puffs’ or , the date an ‘plugs’ prom h their accomanying p d so on). ictures. oting what’ > and advert s in the pap isements, if e r. any.
The differen ces between these kinds > A single c of olour is ofte n used for th items are usually mad type style w e very clear: e masthead hich does n (the newspa ot appear e > News stori p ls er’s logo) w ewhere on th es are usua hich will be e page. lly typeset in used for the set in a black type o photograph n a white bac s. Stories n > ‘Puffs’ are kground; co ormally occ often set in upy squares lour will on irregular sh them may b ly be or rectangle apes or box e cut out to s. e s with roun extend beyo of text style ded corners nd the bord s. They usu , and the ph er; they ma ally appear > Advertise otos in y be colourf at the top o ments will a u l f the page, a and contain lso often be on the page d a variety ja c e in nt to the ma colour, but by a rule or sthead. will be clearl box, and wil y separated l be well aw from the oth ay from the masthead. er items
: r e h t ll toge
bvious r. It’s o in which e d a e r d for the s ory, an ife easy main news st me technique l e k a m a e o s t h niques ies; which is t e many of the e reader into se tech e h t g th ll us stor l l a heet wi than directin e news uses s h e t d g a e a o r r p a b r t id fron e rathe d which trast, a A tablo the puffs an story. In con aders a choic re he are which should read t way, offering d e e w nounc order less pro a n i t u b ry. one sto
a t i g Puttin
y p e T The grid:
Almost all publications are designed on a grid. This is a background with columns on it, into which the type is placed. Headlines, photographs and the boxes containing stories can be run across several columns. The Guardian uses a consistent eight-column grid, which gives a degree of consistency and sobriety; other newspapers, particularly tabloids, vary the grid from page to page, or even have different grids for the top and bottom half of the page, or columns of different width on the same page.
Type alignment:
Within a column, type can be arranged in one of several ways: justified, where both edges of the column line up; centred; ranged left (where the left edge of the column is straight and the right is irregular) or ranged right (the opposite). The body of the story is usually justified; headlines may be justified, centred or ranged left. A broadsheet may use different alignments for different sections of the paper.
-
+ m I a ges = La y ou t
Rules:
s;
te column
or to separa
they can also be use as
s.
boxes around storie
us rules
A tabloid will probably use thicker and more obvio
1/72 of an inch).
than a broadsheet.
ation, relevant inform ir y an e at in opped to elim d meaning. ill be closely cr w ds oi bl ta get the intende e in be used. w at th re Pictures su ed pictures may p sed to en u op cr be y ill el w os s lo on and capti ous or more t, more ambigu In a broadshee
is a straight line ten points thick (a point is
Tab it w loid ill o s wi fte ll us n b ua e v lly ery ha sm ve a all: lar so ge p tha t th icture e m on ain the pic fro tur nt e lo pag ok e. I s la f t rge her r b e is Picture yc s will u om anoth sually o (for exa pa nly be u mple, f ris er pic sed the aces of on sam opposin . ture, g politic e size if they are bein ians). g direct ly comp ared
Rules are what designers call straight lines: a ‘10pt rule’
Pictures:
Rules are used above and below stories,
publisher
Henry Muddiman
60 . 16 n i y, ch r a on , m ge e e h l t f ol no sC o ’ i t n h ry ora t Jo enta rest S e t h a iam ter t nd arl ent. ve af le a i P t p c ( a m ks her Tem s rlia publis b oo nt’s a d e n s thi P a m t e s w i l l p 0 e a C n r 6 in St lar n d Rum 16 glish jou egu ril cated r was an En e u p d o n e was g tw 6A nve ucin on. He n1 eco d d r n o o r O y L p l , . ew ity gan Strand m he n He be blic 29 in the t . 6 r 1 u f e y r dha a h p o u c r b e a e s e F d t n e g i l o n r o n N go He was bo a scho e e di ont ived rked as pr oc e o m w c e e a e h h t h r c on rch lso , after whi Ma 1659 ho a f e Cambridge w t o a , l k e n c on h os icus) i rly t orge M s Publ e a u i l r G u u f ng c o c r e t alo parti r a nd M gestion g n d u i e s r e n Intelligence h p t of e ba n been at poly ls wer s to have o a m e n n e s r o s i u h T uch jo dam ceive other s l e l r a n n e r. dima u r ed w h role was sec r. Mud edito e h g s i n l i b ervis ian pu a sup omwell r s C a f e i d h a c the kenhe John Bir t s i l a y o r h c with ar
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ch ar M
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