EMPATHIZE

User Research

Using Qualitative Analysis, such as interviewing actual users who have created posts or read online news, we can discover real problems and the pros and cons of each platform. Furthermore, Using Quantitative Analysis by conduct an online survey with 100 participants through Google Forms.

Competitive Analysis

Define

User Persona

Background

A 4th-year student who enjoys expressing their political opinions on Facebook but is closely monitored at home. If there is a gathering, they will participate every time.

Demographic

The 4th-year student, majoring in Political Science, lives in a condominium near the university and enjoys reading online articles about politics.

Behavior

The student enjoys reading articles on political websites and shares their opinions on Facebook. However, they face criticism at home because their political views do not align with those of their family members. This situation prevents them from fully expressing their political opinions.

Need & Gold

I want a platform where I can express my political opinions openly without revealing my identity, so that others can consume the content without knowing who the author of the articles is.

Comparing competitors that are article-based websites, examining their advantages, disadvantages, and potential opportunities to gain a competitive edge to make our product stand out.