"Sisel Source" Newsletter June 2014

June ISSUE

TH E SISEL INS IDER’S UPDATE & RESO U RCE N EWSL ET T ER

©Sisel International All rights reserved

Sisel Changes the Face of Network Marketing—Again!

Sisel has always been a leader in network marketing. From innovative compensation plans to groundbreaking products, Sisel has continued to set the pace. Tom Mower Sr.’s incredible vision has brought numerous innovations to the market: • Sisel’s Mower Mission identified the toxic dangers in many household products over thirty years ago, and provided safe alternatives so that you could keep your family happy and healthy, years before others even recognized the dangers.

• Triangle of Life introduced a multi-faceted approach to support and strengthen your body’s core functions.

• TSX provided powerful advanced, botanical, DNA-level support for telomeres to fight aging and make your body feel and act young.

• The Ultimate Body Sculpting Challenge has helped you redefine your self-image and get the body you are seeking.

Starting this month, Sisel is introducing two new initiatives that continue to lead and revolutionize the way that you do business: the Sisel Kaffé Start Kit and the Platinum Partner Program.

Just In:

Sisel Kaffé Starter Kit Check out this amazing resource bundle that will walk you through the most effective way to jump-start your coffee business.

Introducing:

The Platinum Partner Rewards Program The new Platinum Partner Program is bringing some exciting changes that will electrify your business and help you make more money!

At Sisel, we are always trying to find new ways to thank and reward our Distributors and Customers. We are excited to introduce our new Loyalty Program, and know you will be excited too!

Sisel Kaffé Start Kit Sisel Kaffe Start Kit

Starting a new business can be daunting. What do you need to do to be successful? What do you do first? Second? What do you say? It’s so easy to become overwhelmed.

The Sisel Kaffé Start Kit takes the guesswork out of getting your business off to a fast start. From pass-along cards and pamphlets to informative magazines and order forms, we’ve included all of the tools and training you need to start your business off right. It’s everything you need to know, what you need to do, and when to do it in order to successfully share your business with your friends, associates and even strangers. The Sisel Kaffé Start Kit makes selling so simple and success so seamless that you can get started and see results your very first day on the job!

Quickstart Guide Here’s the sneak preview. Where better to get started than with the Quickstart Guide. When you first get started you may find yourself asking, what do I do now? The Quickstart Guide helps to answer all of those basic questions and get you off to a truly quick start. Packed with loads of information about how to build your business, this handy little guide will walk you through each and every step of the way. Learn how to develop prospects from your list of contacts, who to share the opportunity with, and the best practices for creating interest in your business. Get proven industry tips for engaging potential customers and distributors. This Quickstart Guide will help you articulate your dream and show you how to develop “your story”; showing you how to prepare and share this opportunity with others in such a way that they will want to join you on this amazing journey.

As a bonus, we’ve included a CD with a treasure trove of information, including personalized coaching from Vice President of World Wide Sales, Aaron Rennert, and President and Co-Founder Tom Mower Sr. Learn and share the amazing vision behind Sisel Kaffé from these successful business builders. Your kit also comes with pdf versions of start kit tools allowing you to load them on your tablet or computer and take or send them anywhere.

Ground Opportunity Magazine While all the sales tools of Sisel Kaffé Start Kit work in collaboration, the centerpiece of the Start Kit has got to be the Ground Opportunity Magazine. This full-color magazine has articles that help you easily share and explain the details of the coffee industry, Sisel Kaffé products, and the Sisel Kaffé Opportunity with confidence and credibility. From coffee beans to compensation, this tool explains everything you need to know to be a Sisel Kaffé sales expert. Articles highlight Tom Mower and his unique vision that has become Sisel International. Looking for information on sales?

Vice President of Worldwide Sales Aaron Rennert explains what you need to build a great business. Want to know more about the science? Sit back as Co-Founder and CEO Tom Mower Jr. takes you through the details of all of the nutrient-packed ingredients that make Sisel Kaffé the world’s healthiest best-tasting coffee.

As your friends have questions, you simply open the magazine to the article that explains what they are asking. If you are just starting your business and unsure of what to say, you can simply have them read the answers they are looking for. If you’re a seasoned business-builder, you can paraphrase what is being said and use the magazine to help build your own credibility. Either way, it is the perfect way to explain your business to your friends. And speaking of credibility, turn to the back of the magazine and read the amazing articles of all of the leaders who have seized this opportunity and are using it to reach their dreams and enjoy the Kaffé experience along the way.

“We know taste is king, and we have created what we believe is the world’s best-tasting and healthiest cup of coffee.”

Tom Mower Jr.–CEO & Co-Founder

Sisel Kaffé Start Kit Brochures & Share Cards These sales tools have all been created to specifically peak interest in your business, paving the way for you to easily present the Sisel Kaffé line of products and the enthralling business opportunity. With Share Cards, the Kaffé Opportunity brochures, and Kaffé Weight Loss brochures you’re armed with just the perfect ammunition to seize a sales opportunity. The Share Cards are a great resource for making that first contact that introduces your business to a friend. Simply hand them a Share Card attached to a sachet of your fabulous coffee, and watch it spark their interest. On the back, we have included a space for you to write down your name and number. Once you have them hooked, the Kaffé Opportunity Brochure is a great next step. This convenient brochure explains why our Sisel Kaffé Panama Boquete Gesha coffee beans are so special, and why beans from this region of Panama consistently win global awards for producing the best-tasting coffee. Couple that with Sisel Kaffé’s proprietary blend of health supporting supplements that include Chaga, Bacopa, Ganoderma and Gotu Kola. The result: the World’s Healthiest, Best Tasting Coffee— hands down!

We all know someone who is interested in weight loss. The 10-pack of Fat-Burning Thermogenic Weight Loss Coffee Brochures will be a powerful ice-breaker for your prospects. Use them to showcase Sisel Kaffé’s hottest new product. This brochure is packed with all of the information you need to talk about the four fundamental weight loss ingredients and the seven fat-burning thermogenic ingredients that have all been packed into this amazing product. We have combined the most powerful weight loss ingredients with our own signature flavor to make one delicious cup of coffee!

“Sisel’s future is powerfully focused and quickly opening doors with the goal of providing the best-tasting, healthiest coffee in the world.” Aaron Rennert–VP of Worldwide Sales Price Lists & Order Forms By now your prospects are likely salivating over the product sample you’ve provided and hopefully the business opportunity. Eventually, every customer will want to know what your product costs. The Sisel Kaffé Start Kit includes an attractive, one-page price list and accompanying order form that highlights each of the amazing Sisel Kaffé products.

These price lists and forms are included on the Quickstart CD so that you can print extras anytime you need them.

Sisel Kaffé Portfolio This entire Start Kit is housed in a luxurious leather portfolio.

The Sisel Kaffé logo is emblazoned on the cover to help you advertise your business. Along with all the pockets to hold your Share Cards, business cards, brochures and product samples, there is a convenient notepad that provides you a place to capture vital information throughout the day; appointments, contacts, and ideas. It is the perfect portable office and the staple of a successful Sisel Kaffé business builder!

With the Sisel Kaffé Start Kit, building your business has never been easier. Everyone loves coffee, wants to be healthier, or desires to lose a little weight. Armed with these sales tools, sealing the deal is even easier than ever. What are you waiting for? Grab your Sisel Kaffé Start Kit and START creating your dreams today!

P L A T I N U M

P A R T N E R

What is the Platinum Partner Rewards Program?

The Platinum Partner Rewards Program is Sisel’s reward for customer loyalty and business growth. This program offers robust rewards, an incentive-oriented pricing structure, and an exciting loyalty program, all created to motivate Sisel’s loyal Customers and Distributors. Don’t skip the details or you could skip the reward!

How does it work?

There are three major parts to the Platinum Partner Rewards Program.

• Pricing Incentives • Platinum Rewards—Short-term reward incentives • Platinum Shipping Rewards—Long-term reward

incentives Each of these parts was specifically designed to encourage your customers and downline to help you grow your business.

We will address each of them in detail so that you will be completely prepared to discuss them as a part of your business, but before we do, lets get a little better understanding of how your business operates.

Your Sisel business is based on volume. In order for you to grow, to reach new ranks, and to increase your compensation, you must increase your volume. There are two ways to do this:

• Recruit—New people bring new energy to your busi-

ness. To grow you must go out and sign up more customers and distributors. You’ll need tools to share your Sisel business with your friends, but you also need a compelling reason for them to sign up as a distributor rather than as a customer. The benefits offered by the Platinum Partner Rewards Program will help you sign up business builders.

• Retain—The easiest way to grow your Sisel business is

to help your distributors and customers stay active longer.

The best way to do this is to encourage people to enroll in the Automatic Purchase program. Statistics show that the average person enrolled in Automatic Purchase will remain active for about 150% longer than someone who is not. Think about the enormous impact it would have if everyone in your downline remained active for one more month. The Platinum Partner Rewards Program helps you extend activity by rewarding those who are enrolled in Automatic Purchase. Both recruiting and retention will multiply your rewards.

“Our business building rewards program has several notable benefits that set us apart from others in the industry” Tom Mower Sr.–President & Co-Founder

R E W A R D S

Sisel’s

Platinum Partner Rewards Program The new Platinum Partner Rewards Program is bringing some exciting changes that will electrify your business and help you make more money!

P R O G R A M Understanding The Pricing Incentives Suggested Retail Pricing Everyone wants value. Everyone wants to make sure that what they are purchasing is a good deal. To make sure that you deliver the great deal that everyone is searching for, we have introduced a Suggested Retail Price, or SRP. This is the price at which we recommend you sell the product if you are selling to someone who only wants to buy once. As an independent business owner, you are always free to sell the products at whatever price you like, but this provides a guide to what we at Sisel believe is a competitive price.

Establishing a Suggested Retail Price makes it easier for prospects to fully understand the value of becoming a Preferred Customer or a Distributor. The Suggested Retail Price highlights the discounts Preferred Customers receive and the even greater discounts and rewards a Platinum Partner receives. It becomes clear to anyone sitting on the fence why they should sign up.

Customer Pricing In addition to SRP, a new pricing system has been developed for customers. Under the old plan, a prospect was able to sign up as a Preferred Customer and get both the same pricing as a distributor and an additional 20% in their Preferred Customer Points. Preferred Customers were sometimes getting more rewards than the distributor. We changed the program to make sure that the biggest incentives always go to those who become a distributor and build a Sisel business.

Qualifying for Rewards To qualify as either a Preferred Customer or a Platinum Partner, a person simply has to do one of two things: either place an AP order of 50 PV or more (which drives retention); or purchase a minimum of 150 PV (which increases purchase size). Either one has a favorable affect on your business, so both are rewarded with the best discounts and rewards Sisel offers. To make it as easy as possible to meet this requirement, this purchase may be made in either in the current month or in the previous month. What could be more simple?

While customers still receive the 20% Preferred Customer Points, there are now two levels of customer pricing. The first is for the occasional customer who orders directly from Sisel; while they get a discount, it is not as sizable as that for a Preferred Customer. This is intentional and designed to create an incentive for the customer to qualify as a Preferred Customer.

Preferred Customers get the best pricing available for customers. This pricing is equal to what non-Platinum Partner distributors receive, but does not include the many other benefits of becoming a distributor.

Distributor Pricing

Platinum Shipping Reward

The Distributor pricing model has also been split in two, similar to what was done with the Customer Pricing. Again, the goal is to create incentives for Distributors to build their businesses through qualification. Distributors who do not qualify will get pricing equal to what a Preferred Customer receives.

Sisel wants to reward distributors who make a long-term commitment to build their business. Those who qualify at 200 PV or more for 12 consecutive months receive a voucher equal to their shipping costs for the entire year.

Nothing additional is required. Just keep doing what you were doing while you earned all of the other fabulous rewards offered through this program and Sisel adds this on top of it all. What a great way to cap off a great year!

Distributors who qualify become Platinum Partners and receive the best pricing Sisel has to offer, as well as all of the other benefits of the Platinum Partner Program. Added together, these benefits allow Distributors who maintain Platinum Partner qualification throughout the year to see a significant decrease in the amount that they pay for products.

When Does It all Start?

The Platinum Partner Program will go into effect July 1, 2014. To make sure everyone gets started on the right foot, everybody gets a one-month grace period during which they automatically qualify for Platinum Partner Loyalty Pricing. All you have to do is maintain qualification and you will get better pricing than ever before!

Platinum Loyalty Rewards While the pricing initiatives help build your business by improving recruiting and retention and by increasing purchase size, how do you maintain the momentum? How do keep everyone in your group stretching?

• For existing Customers and Distributors, the one-month grace period will be June 2014.

• For new Customers and Distributors, the one-month grace period will begin upon enrollment.

Just maintain the minimum requirement of 100 PV for 4 consecutive months and you get a product voucher equal to 5% of all of the products you purchased in that period. That is a minimum of $20. What could be easier?

Sisel’s Platinum Partner Program clearly shows why we continue to lead the industry. Huge benefits. Easy qualification. All designed to help to build and maintain a successful business. Make sure that you and your downline start to qualify today for this amazing program and its abundant rewards.

If you maintain 200 PV or more for 4 consecutive months you get a product voucher equal to 6.25% of all of the products you purchased in that period. That means you will get at least $50 back. The more you spend, the more you get back.

Qualifying for Platinum Partner Loyalty Pricing and Rewards is Easy! Simply place an AP order of 50PV, or 150PV without an AP order

If you maintain 300 PV or more for 4 consecutive months you will get a product voucher equal to a whopping 8.33% of all of the products you purchased in that period. That is a minimum of $100. There is no limit. This is in addition to all of the commissions and bonuses you normally get paid.

The beauty of the program is that your downline will become more consistent. Since they must maintain their monthly volumes to qualify, there is a huge incentive to reach for higher volumes. The closer a distributor gets to the next level, the more motivation they have to reach it. The difference between 99 PV and 100 PV changes the reward from $0 to $20. The difference between 199 PV and 200 PV changes the reward from $39.80 to $50.00. The difference between 299 PV and 300 PV changes the reward from $74.75 to $100. A few PV could translate to over $25 in savings!

The best part is that there is no cap on what you can earn.

With Platinum Loyalty Rewards, you get points for all of your purchases.

o 50PV= two bags of Black Ground Sisel Kaffé, o 50PV= one container of SiseLEAN. Level

Minimum

Benefits

Silver

100 PV/Month

5% Platinum Rewards (Min/Max $20.00/39.80)

Gold

150 PV/Month

5% Platinum Rewards (Min/Max $20.00/39.80) Platinum Partner Pricing

6.25% Bonus (Min/Max $50.00/74.75) Platinum

200 PV/Month

Annual Shipping Reward Platinum Partner Pricing Award Brochure

8.333% Bonus (Min/Max $100.00/Unlimited) Diamond

300 PV/Month

Annual Shipping Reward Platinum Partner Pricing Award Brochure Recognition Free entry to Sisel Red Carpet Events

F134445-10-01 © Sisel International, LLC. All rights reserved.

Questions? Contact Customer Service: customerservice@siselinternational.com • Phone: (801) 704-6700