SIU Carbondale Identity Guidelines by Southern Illinois University Carbondale

Southern Illinois University Visual Identity Manual OCTOber 2011

Ta b l e o f C o n t e n t s 1.0 INTRODUCTION 1.1 Letter from the Chancellor 1.2 Using This Manual 1.3 Visual Identity Policy 2.0 BASIC STANDARDS 2.1 The Southern Illinois University Signature System 2.2 The Southern Illinois University Signatures 2.3 SIU Logomark 2.4 Signature Variants 2.5 School/College Identifiers 2.6 Unit, Department, Center Identifiers 2.7 Secondary Logos 2.8 Retired Logos 2.9 Event Logos 2.10 Logo Structure with Address Block 2.11 Size Restrictions 2.12 Clear Space Requirements 2.13 Official University Seal 2.14 Unacceptable Executions 3.0 COLOR 3.1 Primary Color Palette 3.2 2- and 4- Color Reproduction 3.3 1- Color Reproduction 3.4 Unacceptable Color Treatments

4.0 STATIONERY SYSTEM 4.1 Primary Institutional Typefaces 4.2 Paper Specifications 4.3 Standard Letterhead: University-wide 4.4 Standard Letterhead: School/College 4.5 Second Sheet 4.6 Standard Envelopes 4.7 Invitation Envelopes 4.8 Standard Business Cards 4.9 Email Signature 5.0 APPLICATIONS 5.1 Logo Application on University-wide Web Page 5.2 Apparel and Name Tags 5.3 Signage 5.4 Merchandise 5.5 Vehicle Signage 5.6 Exterior Campus Banners 5.7 Co-branding 5.8 Co-branding Stationery Package 5.9 SIU Logomark (Without Carbondale) as Design Element 6.0 App endix 6.1 Signature Naming System

Southern Illinois University Visual Identity Manual

Introduction 1.0 1.1

Letter from the Chancellor

1.2

Using This Manual

1.3

Visual Identity Policy

The Southern Illinois University Visual Identity Manual ensures the success of our identity through consistency of use. Identifying specific colleges, schools, programs, or academic units by using these guidelines strengthens each component of the University, as well as Southern Illinois University as a whole. The consistent use of this visual identity also serves to connect the SIU community to the larger brand.

Introduction

1 .1

Letter from the Chancellor

Dear Friends and Colleagues, We’re about to begin another amazing chapter in our 134-year history. I was drawn to Southern Illinois University because of its rich history of accomplishments. The achievements you have been part of and made possible. But I also can’t help feel the thrill of all the incredible things still waiting to be discovered, invented, and created right here. As long as I’ve been involved with SIU, I’ve been one of our most vocal advocates. Even if that meant addressing misperceptions one person at a time. Now, I’m happy to say, our message is about to reach a much wider audience. We’re embarking on a mission to make sure that everyone understands exactly what SIU means to Illinois and the world. After months of research and planning, we’re ready to launch a new brand campaign. One that will demonstrate that SIU has all the brains of a nationally ranked research university while preserving the heart of a small college. A place that is powered by relationships. Where big things will always be within reach. What you are about to read is an important component of this effort. Our identity, while not the brand by itself, will undoubtedly be the most visible part of our reintroduction. This guide will help every school, department, and staff member gain a thorough understanding of the new identity system—and that will help lay the groundwork for our overall goal: a stronger, more unified SIU brand. This is an exciting and crucial time for SIU. You helped get us here. And we couldn’t possibly move forward without you. Together we’ll show everyone, everywhere, what it means to be a Saluki.

Deepest regards,

Southern Illinois University Visual Identity Manual

Introduction

1.2

Using This Manual

The Southern Illinois University Visual Identity Manual contains approved standard graphic elements of the University’s visual identity system. This Adobe Acrobat 7.0 PDF file can be viewed on Windows and Macintosh platforms. In addition, the complete file or its individual pages can be printed on 8 ½" x 11" paper, preferably with a color printer.

Fonts

Software requirements

Installed fonts are NOT required to import, display, or print the Southern Illinois University logo. The font family required for identity applications within this manual is:

Graphic applications required for most uses: Adobe InDesign, version CS3 or higher Adobe Illustrator, version CS3 or higher Adobe Photoshop, version CS3 or higher

Scala Sans OT (see page 4.1)

Print resources

Fonts are licensed. The font listed above is available for both Windows and Macintosh platforms and can be purchased from the following source:

Please note that the elements contained herein are copyrighted and are for official University use only. All stationery items must adhere to the identity guidelines and must be ordered through approved sources.

www.fonts.com

Measurements Throughout this guide, sizes are given in points, picas, and/or inches.

Printing and Duplicating is the sole source for all SIU Carbondale stationery and name tags. Orders can be placed by calling 453-2268.

Point is a unit of measurement used in typography that is equal to ⅟72 of an inch. It is used primarily for representing the height of characters and the amount of space between items. Pica refers to a unit of measurement equal to ⅙ of an inch or 12 points. Picas and points can be used interchangeably.

Southern Illinois University Visual Identity Manual

Introduction

1.3

Visual Identity Policy

The new visual identity must be used consistently. It is the University’s policy that the signatures, type fonts, and marks described in this manual are the only ones authorized and are required to be used in / on all forms of media and communication materials. Within the framework of the new identity system, there is flexibility to accommodate the needs of units throughout the University. University Communications is responsible for ensuring that the new visual identity is preserved and enhanced through effective, well-designed communications. It monitors the use of the system and makes graphics available to the University community and other authorized parties. If you have questions concerning the system or need to obtain graphic signatures, contact University Communications at 453-2276.

Use of University marks on commercial goods The Southern Illinois University name and logo are registered marks owned by the University. These marks may not be used in any medium other than approved University programs without the approval of University Communications, who must review the use of our marks by outside vendors or firms. Student groups wishing to use the University’s marks on commercial goods (i.e., T-shirts, bumper stickers, etc.) also must secure such approval. Submit all requests for use of these marks to University Communications. All manufacturers who produce goods bearing any of the University’s trademarks must either be licensed or receive special permission to produce such products without a formal license agreement. If you have questions regarding the use of the University’s name or logo, contact University Communications at 453-2276.

Southern Illinois University Visual Identity Manual

Basic Standards 2.1

2.0

The Southern Illinois University Signature System

2.2 The Southern Illinois University Signatures 2.3

SIU Logomark

2.4

Signature Variants

2.5

School/College Identifierss

2.6

Unit, Department, Center Identifiers

2.7

Secondary Logos

2.8 Retired Logos 2.9 Event Logos 2.10 Logo Structure with Address Block 2.11 Size Restrictions 2.12 Clear Space Requirements 2.13 Official University Seal 2.14 Unacceptable Executions

Southern Illinois University Visual Identity Manual

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2.1

The Southern Illinois University Signature System The Southern Illinois signature system is shown on the left.

Nomenclature Signature

Cap Height

Signature: the combination of the SIU logomark and wordmark SIU Logomark: the word Carbondale under the initials SIU Wordmark: Southern Illinois University spelled out

SIU Logomark

Wordmark

Cap Height: a measure referred to throughout the manual

SIU_horiz_1line_209-k.eps

Southern Illinois University Visual Identity Manual

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2.2

The Southern Illinois University Signatures

Primary Signature

USAGE: • Stationery • Stand-alone print/digital • Signage • Merchandising

SIU_horiz_1line_209-k.eps

SIU_horiz_1line_209-wht.eps

Secondary Signatures

USAGE: • Stationery • Stand-alone print/digital • Signage SIU_horiz_2line_209-k.eps

USAGE: • Stand-alone print/digital • Web (highlight version) See section 5.2 • Signage

The signatures on the left are the preferred primary element of the Southern Illinois University visual identity system and must appear on all official external communications. There are two versions of the SIU logomark (the initials SIU plus the word Carbondale): the shadow inset and the highlight inset. Guidelines for their usage are on page 2.3. The logo may not be modified in any way. It is available to all users in multiple formats. Contact University Communications at 453-2276. SIU Carbondale signature should be place on the front of all print materials. If placement on the front is not possible, the logo can be placed on the back cover; however, the front cover must be clearly and prominently marked with text that reads SIU Carbondale or Southern Illinois University Carbondale. The decision about which layout to use should be based on the space available (horizontal or vertical), except in web applications, where the two-line wordmark is preferred. Refer to pages 3.2–3.3 for logomark coloration options.

WHAT YOU NEED TO KNOW

SIU_horiz_2line_209-wht.eps

About use of the SIU signatures USAGE: • Stand-alone print/digital • Signage • Merchandising

SIU_vert_209-k.eps

SIU_vert_209-wht.eps

Use these versions of the signature for all external applications: official University documents, brochure covers, ads, large campus signage (entrance), web banners (highlight inset version), university-wide stationery.

Southern Illinois University Visual Identity Manual

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2.3

SIU Logomark

Shadow Inset Version

There are two versions of the SIU logomark: the shadow inset and the highlight inset.

Inset

USAGE: • Stationery • Stand-alone print/digital • Web co-branding • Signage • Merchandising

SIU_logomrk_209-k.eps

WHAT YOU NEED TO KNOW ABOUT WHEN TO USE THE SIU LOGOMARK (WITHOUT WORDMARK) The SIU logomark versions of the identity system should be used for internal / on campus communications only, in applications such as banners, signage, where it is universally understood what the abbreviation SIU stands for.

WHAT YOU NEED TO KNOW Highlight Inset Version ABOUT WHICH INSET VERSION TO USE

USAGE: • Stand-alone print/digital • Web co-branding • Signage • Merchandising

SIU_logomrk_209-wht.eps

SHADOW INSET VERSION: This version conveys prestige, subtlety, and refinement; it is closely aligned with the University brand expression. Use this version only on a white background. It is best used in printing on coated sheets, in a digital environment, and on large-size embroidery. The minimum preferred width is 10 picas, except on institutional collateral (stationery, business cards). HIGHLIGHT INSET VERSION: This version has higher impact, and it should be used when a bold depiction of the SIU brand is appropriate. It should also be used where the size is small, in print advertising, on the web, and in decorative applications. It is preferred for items seen at great distances. See pages 3.2–3.3 for reverse and color options.

Southern Illinois University Visual Identity Manual

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2.4

Signature variants

SIU Logomark without the Word Carbondale

USAGE: • Design element

These variants of the signature system are for special use only, and approval of the University Communications office is required for use of the vertical wordmark and the horizontal wordmark. The SIU logomark (without the word Carbondale) can be used as a design element. It must be used in close proximity to the full SIU logomark or the full signature. (See page 5.8 for examples.)

SIU_k.eps

The vertical wordmark is used for embroidery or in very narrow spaces. It also must be used in close proximity to the full SIU logomark or the full signature. (See page 5.2 for an example.)

Vertical Wordmark

USAGE: • Embroidery • Merchandising • For narrow spaces

SIU_wordmrk_3line-k.eps

The horizontal wordmark is for use on very small items (½" deep or smaller) such as pens and pencils. It can be used without the full logo in close proximity, and it can be maroon, black, or white. Gold metallic ink and foiling can be used for premium items, with prior approval from University Communications. (See page 5.4 for examples.)

Horizontal Wordmark

USAGE: • Merchandising • For small items (pens, pencils) SIU_wordmrk_1line-k.eps

Southern Illinois University Visual Identity Manual

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2.5

School/College Identifiers

Official School/College Signatures SOUTHERN ILLINOIS UNIVERSITY

USAGE: • Stationery • Stand-alone print/digital

C O LLE G E O F LI B E R A L A RT S

The name of a major school or college within Southern Illinois University may be added to the logo as a unit identifier. In all cases, use the full, correct name of the unit.

SIU_official_collegel-short_209-k.eps

The official school/college signatures, which include SOUTHERN ILLINOIS UNIVERSITY spelled out above the name of the school/college, can be used anywhere. SOUTHERN ILLINOIS UNIVERSITY

C O LLE G E O F M A SS CO MMU NI CATI O N A N D ME DI A A RTS

The variant without SOUTHERN ILLINOIS UNIVERSITY can only be used internally. The unit name should be set in all caps Scala Sans with +100 tracking.

SIU_official_college-long_209-k.eps Southern Illinois University aligns to the cap height and the official college name aligns to the baseline of the SIU logomark.

Any unit desiring a unit signature should request that one be created by visiting the University Communications website and completing the required form. > See page 4.4 for an example of stationery.

SOUTherN ILLINOIS UNIVerSITy

Double-line school identifier example

Recommended Line Breaks for School/College Names College of A g r ic u lt u r a l S ci e n c e s

C o l l e g e o f E d u c at i o n a n d H u m a n S e rv ic e s

School of M e d ici n e

College of App l i e d S ci e n c e s a n d A rt s

College of Engineering

S c h o o l o f L aw

College of B u si n e ss

College of Li b e r a l A rt s

C o l l e g e o f M a ss C o mm u n ic at i o n a n d M e d i a A rt s

College of S ci e n c e

Southern Illinois University Visual Identity Manual

B a sic S ta n d a r d s Unit, department, center Identifiers

Unit, Department, Center Identifiers

Southern illinois university

Southern Illinois

S TUDENT C ENTER

2.6

X = ½ SIU cap height

University Southern Illinois University aligns to the cap height and the C ARBONDALE single-line unit identifier name aligns to the baseline of the SIU portion of the logomark.

USAGE: • Stationery • Stand-alone print/digital • Signage

The name of a unit, department or center within Southern Illinois University may be added to the logo as an identifier. In all cases, use the full, correct name. There are two size options for the name of the identifier, depending on whether it appears on one line or two. A one-line identifier name should measure half the cap height of the SIU portion of the logomark.

Southern illinois university Southern Illinois S t u d e n Universityt O r i e n tat i o n A d v is e m e n t C ARBONDALE

a n d R e g is t r at i o n P r o g r a m

Southern Illinois University aligns to the cap height and the double-line unit identifier names align to the baseline of the SIU portion of the logomark. They should be smaller than the single-line names. C ARBONDALE

Southern Illinois University

Any unit, department or center desiring a identifier should request that one be created by visiting the University Communications website and completing the required request form found on logo.siu.edu > See page 5.3 for an example of campus signage.

Southern illinois university

Southern Illinois D e pa rt m e n t o f F o r e i g n L a n g u a g e s University a n d Li t e r at u r e C ARBONDALE

Double-line department identifier example

Southern illinois university Southern Illinois C ENTER UniversityFOR ENGL I S H A S A C ARBONDALE

S E C OND LANGUAGE

Double-line center identifier example

C ARBONDALE

Southern Illinois University Southern Illinois University Visual Identity Manual

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2.7

SIU Secondary Logos

Secondary logos are not permitted on this campus. A secondary logo is a graphic, image, mark, stylized text, or symbol other than the SIUC wordmark, lettermark, or unit identifier, that is used to identify, represent, advertise, or promote a department, unit, college, office, center or other University entity. Excluded from this definition are event logos as defined elsewhere in this policy..

University C o m m u n i c at i o n s

Southern Illinois University Visual Identity Manual

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Retired SIU Logos

2.8

Retired SIU Logos These logos are no longer approved for use.

Southern Illinois University Visual Identity Manual

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2.9

SIU Event Logos

SIU Event Logos As explained in the University’s campus identity manual, the use of logos other than the University’s wordmark and lettermark (often called secondary logos) is prohibited. There are instances, however, when University departments would like to use a symbol, mark, picture, custom text, or design to promote an event, initiated within the University and of limited duration. In these instances, these departments are allowed to use an event logo. An event logo is any symbol, mark, picture, custom text, or design that is used to promote an event of limited duration. Restrictions To be considered an event logo and not a prohibited secondary logo, the logo must adhere to the following rules: 1) The event logo must include a word or phrase that conveys to the audience that it is of limited duration. This would include, but is not limited to, words like “series, symposium, festival, conference, party, open house, or meeting.” 2) The item or media on which the event logo is placed must include a specific date, month, or year to convey to the audience that it is of limited duration. USAGE: • Apparel / promotional items • Print/digital applications • Temporary signage

3) The event logo must include one of the following to convey to the audience that it is a Southern Illinois University Carbondale event: • “SIU Carbondale” or the phrase “Southern Illinois University Carbondale” must be in the logo itself; OR • “SIU Carbondale” or the phrase “Southern Illinois University Carbondale” across the top or the bottom or with the phrase “presented by”, “brought to you by”, “a program of ” or similar language; OR • a campus identifier or the University’s wordmark of equal or larger size must appear on the item where the logo appears. 4) If the event logo appears in a printed advertisement, publication, poster, post card or any form of offset or web press printing, a campus identifier or the University’s wordmark must also be present. With written approval from University Communications, the SIUC letermark may be substituted. In the case of contracted services that have external event logos (for example: musical concerts, theater performances, circus shows, and others), the University’s wordmark, or the words “Southern Illinois University Carbondale” must be present somewhere on the promotional media. Inquiries concerning these guidelines should be directed to the University Communications department. All event logos must be pre-approved by University Communications. Submissions can be sent to your account executive.

Southern Illinois University Visual Identity Manual

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2.10

Logo Structure with Address Block

Logo Structure for Standard Print Mail Panels

USAGE: • Brochures • Direct mail • Flyers • Postcards

UNDERGRADUATE AD M I S S I ON S M ail C od e 4 3 0 4 S out h e r n I llinois U niv e r sit y 1 2 6 5 L incoln D r iv e C a r b ondal e , I llinois 6 2 9 0 1

The examples of address block treatments shown here should be used in print only. Typically, these logomark/ address block configurations appear on the back of brochures, flyers and postcards. The 2-color version shown on the left is preferred, but if cost is a factor, a 1-color version may be used. See page 4.6 for examples.

X = ½ SIU cap height

The address block is set in all caps, 5.25pt Scala Sans on 7.5pt leading, with +140 tracking. The department, or school/college is set in bold and the address information is set in regular.

S o u t h e r n I l l i n o is U n i v e r si t y 4 2 5 C L O C K T O W ER D r iv e C a r b ondal e , I llinois 6 2 9 0 1

NOTE: Numerals need to be set in all caps to get regular-style numbers, rather than old style. The examples on this page are shown actual size. The address block always aligns at the cap height of the SIU logomark. A five-line alignment ends at the baseline of the SIU portion of the logomark.

C o l l e g e o f m a ss c o mm u n ic a t i o n a n d m e d i a a r t s – M ail C od e 4 3 0 4 S out h e r n I llinois U niv e r sit y 1 2 6 5 L incoln D r iv e C a r b ondal e , I llinois 6 2 9 0 1

Clear space requirements for the address block apply (see page 2.12). Contact Printing and Duplicating at 453-2268 for additional information on obtaining address blocks.

1-Color Maroon (Envelopes)

1-Color Black (Direct Mail)

S o u t h e r n I l l i n o is U n i v e r si t y 4 2 5 C L O C K T O W ER D r iv e C a r b ondal e , I llinois 6 2 9 0 1

Southern Illinois University Visual Identity Manual

B a sic S ta n d a r d s

2.11

Size Restrictions

Primary Signature

The Southern Illinois University signature should be produced at a reasonable size to maintain legibility and clarity. Preferred minimum width: highlight logomark = Â˝" or 3p

The preferred minimum widths for print materials are shown on the left for each of the SIU signatures.

Secondary Signatures

NOTE: the shadow inset version at a size smaller than 10 picas can only be used for institutional collateral (stationery, business cards). For digital use, the Southern Illinois University logo should be 330 pixels wide (see page 5.1).

Preferred minimum width: highlight logomark = â&#x2026;&#x153;" or 2p3

Preferred minimum width: highlight logomark = Â˝" or 3p

Preferred minimum width: shadow logomark = 10p

Signatures for Institutional Collateral Only

Preferred minimum width: shadow logomark = 3p6

Preferred minimum width: shadow logomark = 5p4

Southern Illinois University Visual Identity Manual

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2.12

Clear Space Requirements

Clear Space

A specific amount of clear space around the logomark should be maintained at all times. X

The blue area on the left represents the amount of space that must be maintained between the logomark and any other element, including the edge of a page. The unit of measure (X) is equal to half the cap height of the SIU portion of the logomark.

X = Â˝ SIU cap height

Southern Illinois University Visual Identity Manual

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Preferred Seal

2.13

Official University Seal The official University seal has very limited use, primarily on formal University documents, such as contracts, deeds, and academic diplomas. The University seal is used in place of the SIU logomark in the Southern Illinois University system signature that appears on the presidential website, and it also appears in the footer of the SIU Carbondale website as a link to the presidential site. It also may be used, with authorization, as a design element on certain ceremonial communications, such as formal invitations, and on quality clothing and gift items. All such uses require prior approval from University Communications at 453-2276.

Seal Color Option

The official University seal is a â&#x20AC;&#x153;stand-aloneâ&#x20AC;? mark of the University, which should not be combined with the Southern Illinois University signature.

Southern Illinois University Visual Identity Manual

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2.14

Unacceptable Executions 1

It is extremely important to the brand identity that the Southern Illinois University signatures be displayed correctly. Always use the correct typefaces and the correct relative positioning and size of all elements.

The examples on this page illustrate incorrect displays. 1. Do not distort any portion of the logo. 2. Do not make the wordmark maroon in a 2-color application. 3

3. Do not tilt the logo.

4. Do not substitute the typefaces.

CARBONDALE

Southern Illinois University

5. Do not rearrange components in the logo. 6. Do not alter the alignment of any component of the logo. 7. Do not add a drop shadow or any other embellishment to the logo.

Southern Illinois University Visual Identity Manual

Color

3.0

3.1 Primary Color Palette 3.2

2- and 4- Color Reproduction

3.3

1- Color Reproduction

3.4 Unacceptable Color Treatments

Southern Illinois University Visual Identity Manual

Color

SIU Maroon

Black

3.1

Primary Color Palette

Pantone速 209 C C: 0 M: 100 Y: 34 K: 53

PMS Black C: 0 M: 0 Y: 0 K: 100

The primary colors for the Southern Illinois University identity system are Pantone速 209 C and PMS Black. Four-color formulas and web colors are provided here as well.

R: 102 G: 0 B: 0

R: 0 G: 0 B: 0

The CMYK equivalent of Pantone 209 is: C = 0, M = 100, Y = 34, K = 53

Web-safe #660000

Web-safe #000000

Thread color: Madeira 1385

Thread color: Black

The RGB equivalent of Pantone 209 is: R = 102, G = 0, B = 0 The Web-safe equivalent of Pantone 209 is: #660000 Thread color: Madeira 1385 (Maroon) Please contact University Communications at 453-2276 for acceptable equivalents to print on fabric.

Southern Illinois University Visual Identity Manual

Color

SIU Maroon and Black on White or Light Screens of Cream

3.2

2- and 4-Color Reproduction The Southern Illinois University logomark and signature are available in various color combinations for different printing methods. For the primary color palette, its PMS numbers, 4-color formulas, and web colors see page 3.1. When using the shadow SIU logomark, do not place it on colors other than white or very light screens of grey or cream.

SIU Maroon

Acceptable reproduction colors of SIU logomarks: Maroon and Black Maroon

SIU Maroon and Black on White or Light Screens of Grey

WHAT YOU NEED TO KNOW ABOUT HOW SIU LOGOMARK INSETS PRINT SHADOW INSET technical note: In the vector files, the shadow insets are set to â&#x20AC;&#x153;overprintâ&#x20AC;? the maroon SIU lettering to provide additional weight in the black areas for enhanced contrast in relation to the maroon. HIGHLIGHT INSET (maroon version): The highlight insets should appear white in all print and digital applications.

Boxes represent colored background. They are not part of the logo.

Southern Illinois University Visual Identity Manual

Color SIU Maroon on a White Background

3.3

1-Color Reproduction Colors in the primary color palette (see page 3.1) are the only acceptable colors in which the logomark and signature may be reproduced. When only a single color of ink is available for printing, any the following colors may be used: Maroon (preferred) Black White (reverse)

Black on a White or Light Background

WHAT YOU NEED TO KNOW ABOUT WHICH SIU LOGOMARKS TO USE BLACK SIU LOGOMARK: The black version is Reversed Out to White

designed to overprint light neutral (creams, light greys/heather, etc.) color backgrounds. In the vector file, the highlight inset is set to be “clear” and will take on the background color. REVERSE-TO-WHITE SIU LOGOMARK: The SIU logomark can be placed on simple, noncompeting photographic backgrounds or illustrations. Use the reverse-to-white version in these situations. In the vector file, the highlight inset is set to be “clear” and will take on the background color.

Boxes represent color backgrounds. They are not part of the logo.

Southern Illinois University Visual Identity Manual

Color 1

3.4

Unacceptable Color Treatments The only acceptable color treatments for the logomark are SIU Maroon and black (see page 3.1). 1â&#x20AC;&#x201C;2. Do not use other colors, including those in the secondary color palette.

3. Do not apply a gradient to the logomark. 4. Do not apply a tint to the logomark. 5. Do not transpose the logomark colors. 6. Do not allow background color or colored paper to show through inset on the SIU Maroon version.

7. Do not add a drop shadow effect to the logomark. 8. Do not screen back the logomark. 9. Do not rotate the logomark.

Southern Illinois University Visual Identity Manual

Stationery System

4.0

4.1 Primary Institutional Typefaces 4.2 Paper Specifications 4.3 Standard Letterhead: University-wide 4.4 Standard Letterhead: School/College 4.5 Second Sheet 4.6 Standard Envelopes 4.7 Invitation Envelopes 4.8 Standard Business Cards 4.9 Email Signature

Southern Illinois University Visual Identity Manual

S tat i o n e ry S ys t e m

4.1

Scala Sans OT

Primary Typefaces

Regular

The Scala Sans font family and the Palatino family have been chosen as the primary typefaces for Southern

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Illinois University identity and stationery packages.

Regular Italic

The various weights allow for flexibility and creative expression in text and display.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

NOTE: Numerals need to be set in all caps to get regular-style numbers, rather than old style.

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Fonts are licensed. The font listed above is available for both Windows and Macintosh platforms and can be purchased from the following source: www.fonts.com.

Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Palatino LT Std Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Southern Illinois University Visual Identity Manual

S tat i o n e ry S ys t e m

4.2

P aper Specifications Letterhead, Second sheet, Envelope: 80# Cougar white vellum text weight OR 80# Finch Opaque bright white text weight Business card: 100# Cougar white vellum cover weight OR Finch Opaque bright white cover weight Printing and Duplicating is the sole source for all SIU Carbondale stationery. Orders can be placed by calling 453-2268.

Southern Illinois University Visual Identity Manual

S tat i o n e ry S ys t e m Left margin: align with workmark, 1Âź" or 7p6

Right margin: 7" or 42p

U n i v e r s i t y C o m m U n i C at i o n s Mail Code XXXX 425 CloCktower drive Carbondale, illinois 62901

Top margin: 2Â˝" or 15p

mikeruiz@siu.edu 618/453-2518 618/453-0000 FaX

4.3

S tandard Letterhead: University-wide Letter text: Palatino 10/15pt Always use a full line space between paragraphs. Size: 8.5" x 11"

January 5, 2012

NOTE: University URL aligns with second column of the address block.

Dear Mr. Doe,

NOTE: Digital versions of the letterhead, customized as necessary, are available from Printing and Duplicating at 453-2268. Digital stationery uses the highlight version of the SIU logomark.

Ud exerosto ea feugait numsan ex ero commolore dit pratie del iliquisi bla conulputpat alissi. Ritlu mmy nonsequi tet nonsenis dolortie ming eugiamc onullum quatum dolute dolorem er in velit ipsu scidui bla conse diametue conullaore molore tet augait ulla facilit ad et utem aliquat. Ut velit non sequis non heniam iniatue magniam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo consed ming et ipsum zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu feugait init nonulpu tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi. Alit nis ex erosto dipsusci bla feugiat ute commy numsan ulpute dolenibh et nostis acilismod magnis do do commy nulla conse ming et, venisl ute feum ent praesse tat, verosto er augait dolorem dolor augait ver adignim iliscil doloreet aci bla feugiam dunt vulput adiat acing enit wisl do consequatis num dolor in ut ad tat eugait utate magnit ipsum nostrud min ero er se dolobortie magna faciliscing ex er ilit, consequ ipisim quip ea feu feugait init nonulpu tpatumm olorem zzrillumsan ulluptat lortionse magnim zzrit nibh euisi eraesse te feugiat ipiscin henis aliquipisi. Ut velit nonsequis non heniam iniatue magniam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo consed ming et ipsum zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu feugait init nonulpu tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi. Os dolum delis adio odolor se tem quat. Ut lam num nullam, commy nullandignim dion hendio dio conulla at. Ut ullaortie dignibh eugiatie dolor ad mincip eu feugait ing eros nissis nismodo lortis nibh ex eu feu feum quip eros exer am volorer.

Sincerely,

Jane Doe

siu.edu

Not actual size.

University URL aligns with second column of address block.

Southern Illinois University Visual Identity Manual

S tat i o n e ry S ys t e m Left margin: align with workmark, 1¼" or 7p6

Right margin: 7" or 42p

* Top margin: 2½" or 15p

College of Mass C o M M u n i C at i o n a n d Media arts Mail Code 6606 1100 linColn drive Carbondale, illinois 62901

mcma@siu.edu 618/453- 4308 618/453-0000 FaX

2 n d - l e v e l d e p a r t m e n t URL g o e s h e r e ( c a n sp a n 2 c o l u m n wi d t h s )

January 5, 2012

4.4

S tandard Letterhead: School/College Letter text: Palatino 10/15pt Always use a full line space between paragraphs. Size: 8.5" x 11"

* Information block hierarchy

Dear Mr. Doe,

For college-level School or College: Identity signature upper left Address Block: Top line—Name of college or school (bold)

non heniam iniatue magniam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo consed ming et ipsum zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu feugait init nonulpu tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi. Alit nis ex erosto dipsusci bla feugiat ute commy numsan ulpute dolenibh et nostis acilismod magnis do do commy nulla conse ming et, venisl ute feum ent praesse tat, verosto er augait dolorem dolor augait

For a department within a college or school College: Identity signature upper left Address Block: Top line—1st-level department (bold)

ver adignim iliscil doloreet aci bla feugiam dunt vulput adiat acing enit wisl do consequatis num dolor in ut ad tat eugait utate magnit ipsum nostrud min ero er se dolobortie magna faciliscing ex er ilit, consequ ipisim quip ea feu feugait init nonulpu tpatumm olorem zzrillumsan ulluptat lortionse magnim zzrit nibh euisi eraesse te feugiat ipiscin henis aliquipisi. Ut velit nonsequis non heniam iniatue magniam dunt non vel inim in et nos aliquam zzriliq uamconsenibh endignismodo consed ming et ipsum

For a department within a parent department College: Identity signature upper left Address Block: Top line—2nd-level department (bold)

zzrit in utpat diam zzriuscinci blam, conse veratie feugait et eugait, quat ea feu feugait init nonulpu tpatumm. It ute dolore consequam, quat, sit volorperos dolortisi tat. Er iliquisi. Os dolum delis adio odolor se tem quat. Ut lam num nullam, commy nullandignim dion hendio dio conulla at. Ut ullaortie dignibh eugiatie dolor ad mincip eu feugait ing eros nissis nismodo lortis nibh ex eu feu feum quip eros exer am volorer.

Any department desiring a unit signature should request that one be created by visiting the University Communications website and completing the required form.

Sincerely,

Department URL treatments There are two options for displaying department-level URLs.

Jane Doe

For a department within a college or school: The department URL is at the standard bottom position—at base of letterhead aligning to first column of address block. For a department within a parent department: Top URL: 2nd-level department—place below names of departments. May use two lines if necessary. MCMa.siu.edu

Not actual size.

School/college URL aligns with first column of address block. URL can be college or 1st-level department

Bottom URL is the parent-level department, placed at the base of letterhead, aligning to first column of address block. The 2nd-level department URL does not appear on the bottom. Southern Illinois University Visual Identity Manual

S tat i o n e ry S ys t e m

4.5

Second Sheet Second sheets are used when a letter runs more than one page long. It contains only the signature and URL, and is an exact replica of the first page. Use the same margins as specified on the letterhead. The example on the left is the second sheet for university-wide letterhead. NOTE: Digital versions of the letterhead, customized as necessary, are available from Printing and Duplicating at 453-2268. Digital stationery uses the highlight version of the SIU logomark.

siu.edu

Not actual size.

Southern Illinois University Visual Identity Manual

S tat i o n e ry S ys t e m Left margin: 3½" or 21p

4.6

Standard Envelopes The following guidelines can be used to create the university-wide, school/college, and department/unit envelopes. The 2-color version shown on the left is preferred, but if cost is a factor, a 1-color version (shown below) may be used.

U N I V E R S I T Y C O M M U N I C AT I O N S Mail Code 4304 Southern illinoiS univerSity 1265 linColn drive Carbondale, illinoiS 62901

Address text: Palatino 11/16pt Top margin: 1¾" or 10p6

Mrs. Jane Doe 1234 Street Ave. Anywhere, USA

Size: #10 envelope, commercial flap 9.5" x 4.125" NOTE: There is an option to print the school/college signature on the envelope flap. Buiding name can be added to the mail code line.

Not actual size.

U N I V E R S I T Y C O M M U N I C AT I O N S Mail Code 4304 Southern illinoiS univerSity 1265 linColn drive Carbondale, illinoiS 62901

C o l l e g e o f m a s s C o m m u n i C at i o n and media arts – Mail Code 6606 Southern illinoiS univerSity 425 CloCktower drive Carbondale, illinoiS 62901

U N I V E R S I T Y C O M M U N I C AT I O N S Mail Code 4304 Southern illinoiS univerSity 1265 linColn drive Carbondale, illinoiS 62901

Southern Illinois University Visual Identity Manual

S tat i o n e ry S ys t e m

Southern Illinois University 425 Clocktower Drive Carbondale, Illinois 62901

4.7

Invitation Envelopes The following guidelines can be used to create the university-wide, school/college, and department/unit invitation envelopes. The return address block is set in Scala Sans with 7pt type / 9 pt leading, with no tracking. The department, or school/college is set in bold all caps lettering and the address information is set in regular. Center address on back envelope flap. NOTE: Numerals need to be set in all caps to get regular-style numbers, rather than old style.

College of mass communication and media arts â&#x20AC;&#x201C; Mail Code 4304 Southern Illinois University 1265 Lincoln Drive Carbondale, Illinois 62901

Southern Illinois University Visual Identity Manual

S tat i o n e ry S ys t e m

4.8

Standard Business Cards

Standard Business Card and Chancellor Business Card

Name: Scala Sans Bold, all caps 6/7.5pt, tracked +140 Title: Scala Sans Regular, 6/7.5pt, tracked +50 Black

University-wide Cards J O h n W. n i c k l O W Provost and vice chancellor for Academic Affairs

Address block text: School/College, Department/Unit Name Scala Sans Bold, all caps 5.5/7.5pt, tracked +140 Address information: Scala Sans Regular, 5.5/7.5pt, tracked +140 Maroon

Office Of the prOvOst and vice chancellOr fOr academic affairs Anthony hAll 125 – MAil code 43 Southern illinoiS univerSity 1265 lincoln drive cArbondAle, illinoiS 62901

nicklow@siu.edu 6 1 8/4 5 3 -5 74 4 6 1 8/4 5 3 -5 74 4 M o b i l e

Email: Scala Sans Regular, 6/7pt, tracked +50 Phone numbers: Scala Sans Regular, 5.5/7.5pt, tracked +200 Black

siU.edU

School/College, Administrative Department Cards

URL: University: Scala Sans Regular, 6pt, tracked +140 School/College/Department plus .SIU.EDU or SIUC. EDU: Scala Sans Regular, 5pt, tracked +140 Maroon

s a n t o s h n a r aya n a t h ya g a r a j a n BahusruthaM title line one title line one

C o l l e g e o f M a s s C o M M u n i C at i o n and Media arts – Mail Code 6606 Southern illinoiS univerSity 1100 linColn drive Carbondale, illinoiS 62901

veronicarangelmartinez@siu.edu 618/536- 4405 618/536- 4405 Mobile 618/536- 4410 FaX

Optional printing on back. Not actual size.

MCMa.siu.edu

If lengthy text does not fit templates shown on the left, please contact University Communications at 453-2276 for guidance.

Chancellor Business Cards:

Front

The Chancellor’s business cards are embossed. Use the SIU logomark: see art on the left. Art used for embossing

NOTE: Numerals need to be set in all caps to get regular-style numbers, rather than old style. Southern Illinois University Visual Identity Manual

S tat i o n e ry S ys t e m

4.9

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

The is our recommendation for basic email signatures: Basicfollowing Email Signature / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / RITA CHENG Chancellor OFFICE OF THE CHANCE LLOR MAIL CODE XXXX SOUTHERN ILLINOIS UNIVERSITY 425 CLOCKTOWER DRIVE CARBONDALE, ILLINOIS 62901 rcheng@siu.edu P: 618/453-1373 M: 618/453-1373 F: 618/453-0000 SIU.EDU

Email Signature In order to maintain consistency across the University in internal as well as external email communications, we are recommending a format for the signoff signature. A serif font should be used for the body of the email. Email signatures should be set in 9pt Trebuchet. The sender’s name should be all caps over his/her title in regular black. The signature should have a full paragraph break before listing the office name and address in SIU Maroon. After another full paragraph break, the signature should list the email address, phone, cell phone, and fax number. Lastly, the signature should list the University’s website (SIU.EDU). NOTE: Use of SIU Carbondale signature following the email signature is optional.

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

Additionally we recommend the following for HTML email signatures where images can be referenced from a hosted location. We do not recommend the following signature if the image will come across as an email attachment. / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

RITA CHENG Chancellor OFFICE OF THE CHANCELLOR MAIL CODE XXXX SOUTHERN ILLINOIS UNIVERSITY 425 CLOCKTOWER DRIVE CARBONDALE, ILLINOIS 62901 rcheng@siu.edu P: 618/453-1373 C: 618/453-1373 F: 618/453-0000 SIU.EDU

Southern Illinois University Visual Identity Manual

APPLICATIONS

5.0

5.1 Logo Application on University- wide Web Page 5.2 Apparel and Name Tags 5.3 Signage 5.4 Merchandise 5.5 Vehicle Signage 5.6 Exterior Campus Banners 5.7 Co-branding 5.8 Co-branding Stationery Package 5.9 SIU Logomark (Without Carbondale) as Design Element

Southern Illinois University Visual Identity Manual

App l ic at i o n s Logo Application on University Web Sites

Logo Application on University Web Sites Width: 330 pixels

Height: 67 pixels

The Horizontal SIU Web Logo must be displayed at 330px wide by 67px tall, with 20px padding on all sides. There are only three options: two color (maroon and black) on a light background, all black or all white.

2 color SIU logo

5.1

Padding: 20 pixels

Web logos are available for use on Web sites/pages only. They shall not replace the official University Wordmark or SIUC Identifiers in any form of duplicating, printing or in other applications such as Power Point presentations, business cards, etc. Please use the following as logo guidelines for the Web: Requirement: All pages must offer a link back to the SIU Web site (http:// www.siu.edu) using the official web logo provided by SIU Interactive Services. This must appear above the fold (which means the first initial visible area of a Web page that a users sees before scrolling) on a 1024Ă&#x2014;768 resolution monitor of every page. Departmental identifiers: Can not be used on websites. Print Logos: No logos that are designed for print can be used on websites.

Black SIU logo

Logo color: On the Web the official logo must appear in maroon (Web color: #660000) and black on a light background. The logo may also appear as all black or as all white (when placed on a solid or dark background). The logo must not appear in any other colors.

Reverse SIU logo

Southern Illinois University Visual Identity Manual

App l ic at i o n s

5.2

Apparel and NAme tags All University-branded apparel shall conform to the use of the SIU identity system shown in this manual. The samples show typical placements of the SIU signature/logomark/wordmark on various items. The SIU logomark can be used with the School/college/ department staff shirts left sleeve lettering. The signature with departmental name may be applied to shirts and mugs, but not to merchandise with limited clear surface area, such as hats and pens.

fpo University-wide staff shirts (embroidery, 1-color)

The official color for college/departmental/unit polo shirts is maroon and should be worn to represent the University at events. Other approved polo colors are white, black, gray. Only PSO Service departments are permitted to order khaki SIU-branded apparel. Printing and Duplicating is the sole source for all SIU Name tags. Orders can be placed by calling 453-2268. College of A g r ic u lt u r a l sci e n c e s

fpo School/college/department staff shirts (embroidery, 1-color)

left sleeve imprint area: 3” width with 6mm lettering

Left chest imprint area: 2 9/16” width 3 3/8” height

Jasime Smith-Johnson College of Mass Communications and Media Arts

Name tags (etched, 1-color)

Southern Illinois University Visual Identity Manual

App l ic at i o n s

5.3

Signage All University-branded signage shall conform to the use of the SIU identity system shown in this manual. The samples show typical placements of the SIU signature/logomark/wordmark on items. Contact University Communications at 453-2276 for additional information on obtaining these items.

Tablecloth

Way-finding signs

Southern Illinois University Visual Identity Manual

App l ic at i o n s

5.4

Merchandise All University-branded merchandise shall conform to the use of the SIU identity system shown in this manual. The samples show typical placements of the SIU signature/logomark/wordmark on a variety of merchandise. The signature with departmental name may be applied to shirts and mugs, but not to merchandise with limited clear surface area, such hats and pens. The wordmark can be used in maroon, black, or white.

Southern Illinois University Visual Identity Manual

App l ic at i o n s

5.5

Vehicle Signage When displaying the logo for university-wide vehicle applications, always use the 2-color SIU Maroon and black version on a white ground for maximum legibility. For permanent die-cut vinyl displays on darker-color vehicles, always use the signature or logomark reversed out to white.

Standard white van showing multiple uses of identity system

Display the logo on side doors (and rear doors, where applicable). For wider expanses, use the one-line, horizontal version. Application may be a magnetic sign or applied die-cut vinyl.

White bus showing multiple uses of identity system

Automobile with dedicated unit-oriented magnetic sign

Use horizontal, one-line logo for wider spaces Southern Illinois University Visual Identity Manual

App l ic at i o n s SIDE A Single-side pole banner, typographic concept

5.6

Exterior Campus Banners

SIDE B Dual-flanking pole banner

For exterior or interior banners, always use the SIU logomark surrounded by SIU Maroon for strong contrast and color brand recognition. The right side of the dual-flanking pole banner shows how Perpetua and Univers, the official marketing typefaces, can be used together.

Know

no bounds Institutional sideâ&#x20AC;&#x201D; uses standard SIU colors

Marketing message sideâ&#x20AC;&#x201D; creative to be determined

Know

no bounds

Single-pole banner street sequence: Front: Image

Front: Logomark

Front: Image

Back: Logomark

Back: Image

Back: Logomark

Southern Illinois University Visual Identity Manual

App l ic at i o n s

5.7

SOUTHERN ILLINOIS UNIVERSITY

PAGE 1 JANUARY 28, 2005

Co-branding

Co-branding for print

Southern Illinois University Carbondale™ LOCATION: ESTABLISHED DATE: The SIU institutional identity may be displayed with Southern Illinois™ CARBONDALE, IL 1869 SIUC™ MASCOT: CONFERENCE: other sub-brands. It is not SALUKIS necessary to use the full USAGE: Salukis™ MISSOURI VALLEY CONFEREN MASCOT NICKNAME: Southern Illinois University - School of Medicine™ • Print signature, the SIU logomark is sufficient with exception N/A Southern Illinois University - School of Law™

• Power Point • Digital

of the stationery package.

If the SIU logomark can be 10p or larger, use the shadow inset version. X (Minium clear space between logos) Powered by:

½X X = SIU cap height

Co-branding for websites (preliminary sketch)