Roles in the Crea.ve Industry Presenta.on to the 3rd year students Cardiff School of Art & Design 26th January 2010 By Louisa Cameron
Key roles • Studio manager • Art director • Print produc.on • Art buyer • Project management • Event management • Client side/design management
Studio manager • Design/branding/digital agencies • Adver.sing agencies • Manage work load – schedule • Resourcing, freelancers • Commissioning – photographers, illustrators, copywriters • Print buying
Art director • In design/adver.sing agencies • Magazines/Book publishing • On‐line publishing • Interpret designers’ brief • Commission photography/illustra.on, typography • Cast models, commission model making • Art direct shoot
Print produc.on • In design/adver.sing agencies • Printers • Book publishing • Write print spec with designers • Obtain compe..ve quotes • Check proofs, pass on press
Art buyer • In adver.sing agencies • Book publishing • Commission photography/illustra.on • Liaise with agents • Obtain compe..ve quotes
Project management • Ad agencies • Design/branding agencies • Digital media • Don’t be a bean counter • Collabora.on • Integral to the design process • Professional friend
Team work
Eek!
Event management • Specialist companies • Latest technology • Large budgets • Travel abroad • Wide mix of clients
Client side • Corporate communica.on department • Art organisa.on/museum • Gallery • Design management • Photographic/illustrators’ agent
Useful skills • Programmes • Proof reading • Print knowledge • Digital language • Networking • Knowledge is power • Small industry
Help • Project management – process but not to build a ba_le ship • Print produc.on • Organisa.ons
Thank you I hope these words were of inspira.on to you. Happy crea.ve careers!