Topshop BRIEF 2

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BA (Hons.) GRAPHIC DESIGN Module Code

OUGD301

Module Title

LEVEL

Semester Doc. Code

06

OUGD301

Brief/Session/Document Title TOPSHOP Aut/ Win 11

Brief Develop identity and look books for the 4 Topshop Aut/ Win 11 collections.

Background / Considerations Inspirations for collections, moodboards, LAYOUT needs to reflect each collection. Typeface, colour palatte and stock to suit each collection. Needs to reflect the collection.

Mandatory Requirements

Deliverables

Needs to keep with Topshop始s brand and audience 16-35 women fashionable, keep uptodate with trends. Needs to work both as a group and clear separate collections

4x identities for collections 4x A5 16 page lookbooks 4x Swing Tags 4x Collection Signage 4x Bag Designs 4x Web proposals

Studio Deadline

Module Deadline

4weeks

16th December 2011

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


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