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10 Tips for Creating Engaging Social Media Videos
Whether you’re a video producer fielding more and more content requests from your social team, or a social media manager who’s ready to take the plunge and invest in video, it’s important that you have a clear video marketing strategy in place. That’s why Wistia and Sprout Social came together to share our best practices and answer a question we often receive: What makes an engaging video on social media?
Table of Contents 01. Why You Should Invest in Videos on Social 02. 10 Tips for Producing Videos that Convert 03. 4 Companies Leading Video Marketing 04. Using Wistia for Video Hosting 05. Using Sprout Social for Video Marketing
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1 Why You Should Invest in Videos on Social A simple scroll through your personal social feed will prove that video is becoming increasingly more and more popular. In fact, every day there are over 8 billion video views on Facebook alone. Here are four reasons why we believe your brand should start investing in videos on social.
Video Conveys Complex Information Social media relies on brevity and, when it comes to conveying complex information, you may find yourself running out of characters. If you need to share the release of a new tool, product or feature, it’s easier to show rather than tell. Video is a visual way to communicate with your audience in a clear and concise way.
Video Helps Build Rapport Video helps reintroduce your brand to its followers and offers a unique opportunity to build a more personal relationship with customers. Better yet, video provides your brand the opportunity to reach new audience members through engaging content.
Video Humanizes Your Brand When a fan Tweets at your brand or posts on your Facebook wall, they don’t necessarily expect to meet the person behind the keyboard. Videos help humanize your brand and give your community additional insight into who they’re actually engaging with. This is especially true for social customer care interactions.
Video Increases Social Engagement Whether it’s due to one or several of the reasons listed above, on average, videos on social see more engagement than common text updates, links or photos. Since social engagement can help boost your reach, clicks and revenue it’s key to take advantage of video content.
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2 10 Tips for Creating Engaging Social Videos It’s important to make sure your brand’s video content stands out against competitors while simultaneously supporting your business goals. Whether video has been apart of your social strategy for a while or you’re just beginning to invest in the medium, it’s important to remain as consistent and intentional. Here are our 10 tips for producing social videos that convert.
Tip 1. Base Your Video Content off Your Objectives & Goals Before you fire up the video camera and start filming, it’s important to determine your goals. What are you looking to accomplish with your video? Your goals will help dictate the type of video you create and how you share it.
G OA L
OBJECTIVE
Using videos to increase your social media reach and grow Brand Awareness
your community.
Using video to show your social audience what you do so they can
Product Education
gauge their own need for your product.
Using videos to gather customer information for additional
Lead Generation
marketing/sales efforts down the road.
Using videos as a way to convert a social user or lead into an
Customer Acquisition
actual customer.
Using videos to reduce the risk your customers stop using your
Customer Retention
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Goal: Brand Awareness By increasing your social media reach and growing your community, video can aid in amplifying brand awareness. H O W TO ’ S
How to videos set out to help those in your industry learn how to do something new and interesting. Take this video by Wistia that teaches videographers how to choose the perfect video background music. How to’s establish your credibility within the space, boost your social reach and help you grow a relevant following.
Goal: Product Education Video is a digestible way to show your audience how they can use your brand’s product to its fullest extent. E D U C AT I O N A L V I D E O S
Educational product videos that examine your brand’s offerings from soup to nuts work hand in hand with customer acquisition and retention. Videos that offer a high-level product overview and those that dig deeper into specific feature sets help potential new customers determine if your solution fits their needs and works to accelerates the product adoption process. FAQ V I D E O S
FAQ videos are a quick way to create a scalable education series for social media. Chat with your customer service team, find out what common questions your audience has and use videos to answer them. Share these videos on social to help educate prospective customers, reduce support tickets, increase usage and reduce churn.
Goal: Lead Generation Use video to gather customer information for additional marketing/sales efforts down the road. T E A S E YO U R G AT E D R E S O U R C E S
Whether you’ve created an eBook, webinar or toolkit, you want to drive as
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many new leads as possible leveraging your gated content. Create a video teasing the value of your lead generation pieces and send viewers to a page they can submit information to attain it. SHARE RECORDED WEBINARS
A lot of marketers don’t think of a recorded webinar as a type of video: but it is. Create a video of the first few minutes of content from one of your recorded webinars and share it across your social sites, then point viewers to the page they can enter information to watch the rest of the session.
Goal: Customer Acquisition Converting a follower or lead into an actual customer can be accomplished with social video. S H O W O F F YO U R P R O D U C T
Try creating videos that offer up a potential challenge and show how your product can solve it. For example, a video that discusses the need for a social media content calendar and shows how Sprout Social can help you build one. These videos will help grow a community of individuals who have an actual interest in your value-adding solution.
Goal: Customer Retention Reduce the risk of your customers seeking a competitor by offering them new product use cases and exclusive video content. H I G H L I G H T N E W P R O D U C T S & U P DAT E S
Create videos that build excitement for upcoming product updates or new feature launches. Customers who become excited about additions to your offering are more likely to engage and less likely to churn. S H O W O F F YO U R C O M PA N Y C U LT U R E
With the rise of social media automation, your viewers want to know that the brands they’re interacting with on social sites are actually humans. Share some fun behind-the-scenes videos or b-roll shots that show off the human nature of your brand and get your customers to care about your team members as individuals.
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Try visualizing these goals as steps in your funnel to find, convert and keep your customers. Decide where social video content lives within your brand’s funnel–which could actually be within multiple steps–and create content accordingly. We’ve made our own suggestions as to which types of video perform well at each stage.
Brand Awareness Product Education Lead Education Direct Acquisition Customer Retention
Tip 2. Video Marketing is Never One and Done It’s hard enough to hold an audience’s interest in an online setting. But this problem becomes exponentially more difficult on social, when people’s attention spans are at a minimum. So how can you ensure top-of-mind awareness with your brand’s followers? By frequently publishing video content, you’re not only giving your brand more exposure, but also increasing your opportunities to attract new followers with every video you post. In turn, people will retweet or share the content with their networks, attracting even more new viewers and followers.
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Wondering how much is too much when it comes to posting? Check out these tips from the Sprout Social community. When it comes to creating and distributing video content here are some things to keep in mind:
Different Topics Engage Different Followers Similarly to how brands use their blogs to update customers on industry trends or company-related news, videos can be an indispensable tool for delivering valuable content to your target audience on a regular basis. When formulating a content strategy for your blog, it’s crucial to come up with a variety of topics since different segments of your audience need different types of resources. Likewise, your video strategy should work the same way. Which parts of your business are your customers most interested in learning more about? What aspects should you highlight to pique the interest of potential customers? Ultimately, sharing different types of videos that are targeted to specific subsets of your audience gives a fresh, personalized look into what you’re working on that the written word can’t replicate.
Regularity Will Help You Improve Shooting your first video is always an intimidating experience, whether you’re serving as the on-camera talent or piecing together footage behind the scenes. But the good news is that every subsequent video you make will undoubtedly be better than the last. Over time, you’ll develop a comfort for being on camera, boost your scripting skills, and increase your know-how with cameras and lighting. Remember, video production isn’t the time for taking yourself too seriously. As long as you’re being yourself and showing your passion for the topic, your enthusiasm on- and off-camera will be infectious. Plus, the great thing about video is that you have multiple takes at your disposal to experiment (and mess up) as much as you need to.
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Consistently Test & See What Works If you don’t have a system in place for testing your videos, you’re missing a huge opportunity to unlock conversion potential within your viewers. By measuring your video’s analytics and iterating constantly you can ensure you’re making decisions based on actual data, not just on what you think might work best. So what are some metrics you should look out for? With Wistia, you can view the average engagement rate of your video to give you a clear idea of just how compelling it is. Then, you can use this data to make your next video even more engaging and punchy.
For example, if your two-minute videos always show major drop-offs at the end, consider making shorter videos and/or editing the conclusions so they’re more succinct. Other tools like heatmaps, play rate and play count (which we’ll get to later) will clue you into how viewers are interacting with your videos, and more
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importantly, show how you can test and tweak your work to generate better results in the future.
Ask Your Audience to Subscribe to New Video Content You can’t get what you want if you don’t ask for it. Don’t be hesitant to ask viewers to subscribe to your content directly in your video by inserting annotation links. Clarify your business goals, then be specific about what your audience will get in return by subscribing. For instance, maybe your audience has an interest in the marketing side of video production. A sample call to action might look something like this: “Want to stay up to date with the latest video production news and trends? Sign up now!” Be clear about what your viewers will get in return once they subscribe so that you’ll end up adding only the best fits to your list.
Tip 3. Keep it Short Wistia recently examined 564,710 videos with over 1.3 billion plays to figure out the impact video length has on engagement. As Wistia’s team guessed, the longer the video the steeper the engagement dropped off.
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Here’s a summary of what Wistia found in terms of average engagement vs. video length.
O B S E R VAT I O N
TA K E AWAY
Short and sweet is a safe strategy. Assume your viewers are
Videos up to 2 minutes long get
busy, but don’t sweat over a few seconds here and there if
tons of engagement.
you’re under the 2-minute mark.
If you’re new to video, start with short videos under 2 minutes.
There is a significant drop-off
This will help you get a feel for what resonates with your
between 2 and 3 minutes.
audience before you invest in longer content.
Beyond 2 minutes, focus entirely on the content. If the viewer
6 to 12 minutes is sweet spot #2.
would benefit from brevity, go for it. If they’d benefit from depth, don’t cut just for the sake of cutting.
Focus on making the video great, and the engagement will
Proceed with caution after
follow. You may also want to give viewers the option to
12 minutes
click-through and opt-in for a followup to watch later.
Why does this trend exist? There are several general beliefs as to why shorter videos perform better on social media. One is that social sites thrive on the idea of brevity and sharing quick thoughts, so to create a video that requires users to stop and watch is contrary to the very idea of social media. Another offered answer is that as brands continue to recognize the need for social video content and competition increases as more videos surface, users have more to choose from and can eject from a video at any time.
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How can you overcome this drop? Here are three ways you can optimize the length of your videos on social:
1 . G R A B YO U R V I E W E R ' S AT T E N T I O N E A R LY O N
In order to get viewers to watch your content do whatever you can to get their attention out of the gate. Try adding a surprising statistic to the beginning or summarize the benefit they’ll receive by watching your video. 2 . P R O D U C E M U LT I P L E V I D E O S
If the content you’re creating requires length try breaking your video up into multiple parts and sharing them intermittently. Be sure to include call-backs to the previous videos and links to a place they can watch it all. 3 . T E A S E LO N G E R - F O R M C O N T E N T
Try pulling out some of the more interesting pieces of your video into a kind of teaser trailer and link your social followers to a page hosting the whole video. This works well with longer-form pieces of content like eBooks and webinars.
Tip 4. You Don’t Have to Hire Outside Talent You really don’t have to hire professional actors for your videos. If you’ll allow us just a bit of sentimentality here we’ll fill you in on our secret: you are the talent. Showing your audience the real people behind your brand helps them forge a personal connection with your company and can lead to increased conversions and customer retention.
“You are the talent.” While it can be intimidating to get in front of the camera it makes so much more sense to leverage the people in your office to work as the actors if you’re going to scale your video marketing efforts. So put the stagefright away and take advantage of these production do’s and don’ts for creating better videos in-house.
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C LOT H I N G DO’S
DON’TS
Wear solid colors.
Wear big logos, wrinkled clothes or tight patterns.
Be aware of the message. A suit Wear jewelry that impacts the video’s audio quality.
sends a different message than a t-shirt.
Make sure your look aligns with
Go overly casual (or formal) if your customers and audience
your brand’s voice and guidelines.
expect otherwise.
MAKEUP DO’S
DON’TS
Keep the lens right above the
Put the camera too close to your subject. Ideally, you want to
subject’s eyeline
get their arms and hands in the shot
Keep any webcams at arm’s length
Let the camera chop off the top of your subject’s head
LIGHTING DO’S
DON’TS
Try to get soft ambient light
Shoot underneath overhead lights, as they will create
shining on your subject’s face
shadows on the subject’s face
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LIGHTING DO’S
DON’TS
Use natural lighting in a pinch by Put your subject in front of a bright lightsource or a window
placing your subject in front of (and facing) windows
B AC KG R O U N D DO’S
DON’TS
Seek out a solid color backdrop Shoot in front of too much clutter, as it can distract your viewer
(other than white) to give your video a clean look
Set up a backdrop light, if Set up a backdrop light, if possible, to give some depth behind
possible, to give some depth
your subject
behind your subject
PERFORMANCE DO’S
DON’TS
Rev up your energy
Put your hands in your pockets
Use your hands too much (or too little). Try to strike the
Smile!
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Tip 5. Write Yourself a Script Trying to record an entire presentation off-the-cuff can lead to a video full of disjointed thoughts, filler words (like your likes, ums, uhs and ers) and an overall frustration from your actor. Instead, it’s better to sit down to write and practice a well-thought-out script.
“Don’t wing it.” How do you actually write an amazing script? Look to Wistia’s scripting strategy for help.
Start With a Questionnaire Start by creating and passing a questionnaire around to the key video stakeholders to get a better understanding of the themes to consider when writing your script. The questionnaire should help you paint a better picture of the campaign as a whole, so ask questions like: •
Who is our target audience?
•
Is the audience familiar with our brand?
•
What do we want this video to accomplish?
Write and Update Your Script Once you have a working script for your video upload it into a real-time content collaboration tool like Google Docs. That way everyone involved in the video creation process can come and lend feedback to make sure your script is as strong as possible.
Do A Table Read with Others Words that look good on paper may not sound as good aloud, so sit down with the key stakeholders to read through the script a few times. Not only will the table read help you polish the script’s copy, but it will also help you experiment with different ways to deliver your lines.
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Practice Until It Feels Natural Once you’ve finished making all of your changes you need to make sure to keep running through your presentation until it feels totally natural. This will help your final video seem unscripted and completely authentic.
Tip 6. Edit Your Videos for Each Social Network Major social networks offer different features and functionalities for marketers. Make sure you take into account the creative and technical advantages, as well as the shortcomings, of each site you plan to share your videos across as you create your posts. When creating all of your videos keep in mind that major social networks will block your video from being added when using copyrighted music, so keep your score original!
Facebook Facebook is always creating new functionality for creating and sharing amazing social videos. Here’s some information to bear in mind when creating your Facebook videos. TECH SPECS
•
Videos can be up to 120 minutes long.
•
Videos automatically play in News Feed.
•
You can add one of their pre-made calls-to-action.
•
An aspect ratio no larger than 1280px wide and divisible by 16px, try using 1920x1080 or 1280x720.
•
H.264 video with AAC audio in MP4 and MOV format are ideal.
Pro Tip: Remember that Facebook has released other rich formats for creating interactive videos. Facebook 360 allows you to upload immersive
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virtual reality videos to share, and Facebook Live is great for broadcasting live to your audience.
ANSWER
QUESTION
QUIZ TIME
Can you tell us why Twitter videos max out at 2 minutes and 20 seconds?
Because that’s equivalent to 140 seconds, the same amount of text characters allowed in a message.
Twitter is a perfect site for sharing your shorter videos and teaser content, as the maximum current video length is 2 minutes and 20 seconds. TECH SPECS
•
Videos can be up to 140 seconds long.
•
Videos automatically play in user timelines.
•
Minimum video resolution of 32x32px.
•
Maximum video resolution of 1920x1200px (and 1200x1900px)
•
Aspect ratios should fall between the 1:2.39 - 2.39:1 range.
•
H.264 video with AAC audio in MP4 and MOV format are ideal.
Pro Tip: Determine if you want to upload native video or host and your videos with Wistia and share via Sprout Social for a plethora of video and social media analytics data.
Instagram Instagram is where you really need to consolidate your content, as the maximum length for a video is 60 seconds. However, using Instagram’s video filters help make it easier to catch your viewer's attention.
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TECH SPECS
•
Videos can be up to 60 seconds long.
•
Videos automatically play in the Instagram feed.
•
You can add one of their pre-made calls-to-action.
•
Minimum resolutions of 600x315px or 600x600px.
•
Video aspect ratio of 1.9:1 to 1:1.
•
H.264 video with AAC audio in MP4 and MOV format are ideal.
Pro Tip: Try using Instagram’s various video editing applications like Hyperlapse–which speeds up the rate of your videos–to test fun new ways to share your content.
Tip 7. Optimize the Messaging in Each Social Post Once you’ve decided to incorporate video into your social media campaigns, and you have a better sense of how to create those videos effectively, you’ll need to consider the social content that you create when sharing those posts. Videos take long enough to create, make sure that they don’t fall short because of a bad social post.
Provide Context Videos are fantastic, eye-catching and incredibly compelling, but that doesn’t mean users will always pay attention. Make sure to write great social post copy that will help draw in viewers. One great way to do that is by pulling quotes out of the content from the video itself. Make sure that if you don’t have a call-to-action within the video that you include it in the post copy. If you’ve intrigued your community it’s time to get them to click-through to your site.
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“Set context by pulling out a key quote or moment from the video as the text component of your post. This will help set expectations for experience ahead.” Facebook
Tag Relevant Pages Tagging other pages is a great way to increase the organic reach of your social media posts, as your posts will often be showed to some of the followers of that page. With Facebook’s introduction of Branded Content–a tool that allows for the co-creation and promotion of Facebook posts–that is easier than ever.
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Just make sure you aren’t just tagging other pages willy-nilly. The pages you tag should either be relevant to the content or should have been involved in the creation process.
Create a Promotional GIF Animated GIFs are an incredibly popular way to convey messages on social media, especially on Twitter. Try turning the content from one of your videos into a brief animated GIF and add that to your social post. Then use a link within the social post itself to send users to a site that hosts your video, such as your Wistia page.
Geo-Target Posts Social networks give content creators the power to choose which locations their posts are shared to, something which is known as geo-targeting. Try creating different versions of your posts that cater to different geographic areas and share them strictly to those locations. For example, if you were targeting Sprout Social’s HQ in Chicago you may mention ‘deep dish pizza’ or ‘The Windy City’ in your post.
Use Hashtags Though hashtags may have become a bit of social media ‘taboo’ in the eyes of some marketers, they’re still incredibly important for increasing the reach of your social media content. Just make sure that you’re loading up your posts with proven hashtags. Use historical data–like the information you can find in Sprout Social’s Trends Report–to figure out which hashtags you’re frequently mentioned with and use those.
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C OMPOSE MES S AG ES
Reports Home
TAS K S
FEEDS
P UB L ISHING
DISCOV E RY
R E P ORT S
TRENDS REPORT
Group Report
EXPORT PDF
Engagement Report Team Report
TO PIC S & H AS H TAG S FREQUENTLY MENTIONED BY DAY
Task Report
F E B R UARY
Facebook Report 55
Twitter Profiles 35
Trends Report Twitter Comparison Twitter Listening Instagram Profiles LinkedIn Profiles
25 15 5 0 1
2
3
4
5
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9
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Google Analytics
C H O O SE TOPI C S
Tag Report Sent Messages
C H OOS E H AS H TAG S
coffee
free
#caffeineaddict
#mysprout
tea
coupon
#sproutcoffeelove
#coffeebreak
Tip 8. Respond to All Inbound Video Comments One of the most important reasons for creating and sharing consistent social content is to facilitate interactions from your community. Encouraging your followers to comment on your videos gives you the opportunity to respond to them and create a more meaningful relationship. In fact, according to Sprout Social’s Index Report, social media consumers are 75% likely to share a good brand interaction they have on social media. These social shares increase your reach and likely drive additional clicks and video views.
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Average Number of Messages Requiring a Response Q1 2015 to Q1 2016
957
+18%
809
Q1
Q1
2015
2016
sproutsocial.com/index
Though we’re finding the importance of social media engagement to continue to grow as social media matures, most brands aren’t taking full advantage of this new medium to communicate with customers. The disparity between how quickly customers expect a response from brands they reach out to and the speed with which those brands actually reply is immense. Create a competitive advantage by taking the time to respond to each and every comment you receive on your videos, whether they’re positive, negative or just constructive. Individuals like to know the brands they care about care about them as well.
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People’s Wait Time Expectation vs. Brand Response Time on Social
0-4
10
C ON SU M ER EXPEC TATI O N
AV ERAG E B RA ND RESPONSE TIME
HOURS
HOURS
sproutsocial.com/index
Tip 9. Pay Attention to Video Analytics The best way to measure the effectiveness of your videos is to look at what the analytics tell you about their reach and impact. But even then, some analytics are more important than others for cluing you into exactly how your videos can improve. Let’s take a look at the most essential metrics and what they tell you about your videos’ performance.
View Count •
Indicates the total number of views your video has accumulated
•
A rough measure of your overall reach and brand impression
•
Can be increased through social sharing and promotion
•
Downside: not much indication of whether the right people are watching your video
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Play Count •
Shows how many page visitors watched your video
•
Indicates how relevant the content is to your audience
•
Gives insight into how appealing your video thumbnail image is
•
Could show that moving the video to a different part of the page (or a different page altogether) might be a better strategy
Engagement Rate •
Highlights the percent of a video that a viewer watched
•
Indicates how relevant the content is to your audience
•
Gives insight into how appealing your video thumbnail image is
•
Could show that moving the video to a different part of the page (or a different page altogether) might be a better strategy
Tip 10. Pair Video Analytics with Social Analytics Once you know how the content within your videos performs you can take a step back and pair that with your social media data. This will help you understand which videos drive reach, clicks and engagement on social sites.
Pulling Your Historic Data If you’re not currently using a social media management tool you’ll more than likely have to pull your historic social media data to analyze what works. You can do this through the native social platforms themselves or with a tool like Sprout Social.
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C OM P OS E MES S AGES
Reports Home
TAS K S
FEEDS
PUBL ISHING
DISCOVERY
SENT MESSAGES
Group Report
March 30–April 5
Date Sent ▼
Engagement Report
REPORTS
Team Report
MySproutCoffee
Task Report
Bring a buddy and get 10% off both your coffees every #TGIFriday
Facebook Report
(Tweet) by Darryl V. Mar 29 at 10:29 am
Twitter Profiles
MySproutCoffee
Trends Report
@JohnMayer will be playing out our SF coffee house bit.ly/aFSD83/
Clicks
Responses
Reach
5k
250
1m
Export
Export PDF Sent Messages Twitter Export CSV Include DMs @MySproutCoffee @MySproutCoffeeNYC
3k
100
899k
(Mention) by Darryl V. Mar 28 at 6:29 pm
Twitter Comparison
MySproutCoffee
Twitter Listening
Check out our daily coupon deals bit.ly/aFSD83/
Instagram Profiles
(Tweet) by Darryl V. Mar 26 at 5:45 pm
LinkedIn Profiles Sent Messages Google Analytics
Tag Report
Clicks
3k
Favorites
4k
Responses
50
Retweets
175
Replies Reach
Sent Messages
Google+ 3k
50
880k TOTA LS F O R T H IS W E E K
34
Clicks
880k
Retweets
113,000 345,000
Send Again | Remove from Twitter
Impressions
3,400,000
MySproutCoffee It’s #SpringSale time! All mugs and travel cups on sale.
1k
120
456k
(Tweet) by Sarah M. Mar 28 at 1:15 pm
Social Media Analytics: What Indicates Success? When looking at how your individual posts performed there are some key metrics to consider: the social engagement those posts received, the posts overall reach, and the amount of clicks those posts drove to your site.
Engagement Your posts engagement is the sum total of the likes, replies, clicks and shares that it drove. Social media engagement is incredibly important for a number of reasons, the first of which being it gives you an opportunity to start building stronger relationships with your followers.
Reach Engagement signals tell the major social networks that your content is worth showing in feeds. As more of your community engages with your content your
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social media reach, which is the number of people who see your social media posts, will increase with it. As more new users start to see your social posts your audience will grow.
Clicks As your video content to continues to succeed in driving engagement, and your social media reach continues to grow, you’re likely going to see an increase in the amount of people who click-through to your website. From here you can navigate with whoever is in charge of your website analytics to see how those visitors convert to leads, prospects and new revenue.
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3 Industry Leaders in Social Videos BambooHR BambooHR is a Human Resources platform that uses video in a myriad of ways, from product overviews, to recruitment videos, to video sales calls. Their videos are so playful that BambooHR frequently gets called out on social media as a company to watch and take inspiration from.
Moz Moz is a Search Engine Optimization platform that has grown famous for their “Whiteboard Friday Series,” in which Rand Fishkin, the company’s founder, or another expert hops on camera to explain a complex topic using a whiteboard. The series fosters rabid fandom because each video is not only informative, but also fun and playful—content that’s ideal for sharing across social media channels.
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Litmus Litmus is an Email Testing tool that has achieved the trifecta of video strategy: they use video on their site, in their emails, and they promote each new video on social. For instance, they recently published a blog post that contained videos of their conference speakers. Then they shared it on social, generating views, likes, and retweets.
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Lowe’s Home Improvement Lowe’s Home Improvement is a retailer that does an amazing job of combining product education and direct acquisition videos using their #LowesHomeSchool series. These videos show viewers how to accomplish a difficult home improvement task, like cleaning and staining your deck, while also showing how their products can help. Now if customers are interested in cleaning and staining their own deck, they’ll know exactly where to get the tools to do so, which creates a mutually beneficial relationship for both the brand and viewer.
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4 Using Wistia for Video Hosting Wistia For enterprise marketing teams, video is essential. When building out your video strategy, it’s important to include a hosting platform that allows you to allocate and control access to your content–that’s where Wistia comes in. With Wistia, brands can: •
Control the appearance and functionality of all your videos.
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Go beyond views and access advanced analytics that will help your team better allocate its creative resources.
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Generate sales leads by collecting emails, annotating links and apply a call to action directly from your video content and without any coding.
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Automatically optimize videos for search engines.
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Flawlessly integrate with your favorite marketing tools.
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5 Choosing Sprout Social for Video Marketing If you’re looking for a social platform to help you curate and share videos across your networks, interact with engaged viewers and analyze overall success, it’s definitely worth giving Sprout Social’s platform a try. Here are just a few reasons Sprout Social feels like we’re a good fit for video marketing professionals.
Scheduling Your Video Posts for Optimal Reach Plan weeks, months or even quarters worth of social media video posts with our social publishing features. Schedule posts to send whenever you’d like or leverage our tool ViralPost to publish them when we deem your audience most engaged. Visualize gaps in content with our publishing calendar and take advantage of targeting features to cater content to specific audiences.
Engaging with Comments for Relationship Building Whether you’re answering a question or responding to a compliment, it’s important to show your users you care about their input. Respond to all of your video comments quickly and efficiently with our Smart Inbox, which aggregates all of your social media messages into a single-stream inbox to ensure you never miss a message.
Analyzing Video Success for Future Planning The key to a great social video marketing strategy is to continuously test new videos, post copy and social networks for promotion. Figure out which videos, posts and networks work for your brand with our social media analytics. Pull unlimited analytics whenever you’d like or schedule presentation-ready reports to be sent to you regularly.
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Sprout Social offers social media engagement, advocacy and analytics solutions for leading agencies and brands, including Hyatt, Anthropologie, GrubHub, Ogilvy, Leo Burnett, Evernote and Zipcar. Available via web browser, iOS and Android apps, Sprout's engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Bambu by Sprout Social, a platform for advocacy, empowers employees to share curated content across their social networks to further amplify a brand's reach and engagement. Headquartered in Chicago, Sprout is a Twitter Official Partner, Facebook Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner.
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