SIA Day-2

DAY 2

Colorado Convention Center - denver, Colorado, USa

CatCH a sneak peek oF neW produCts at tHe innovations, noW & BaCksHop garage/rental World eXHiBits. Hit tHe yard at 6p For tHe Film “generations”

Also InsIde

FASHION

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Competitive Couture Heats up tHe slopes

ExhibiTo PAGE 30

4 FOR THE FUTURE

tv ski-vangelist Bellamy’s Big BroadCast vision

THE KINGS OF RETAIL MILE HIGH MAGIC MEETS THE GREATEST SHOW For snoW: sia day 2

We go in-deptH at snoW sport’s top sHops

WELCOME TO COLORADO PARTY – LIVING legends ConCert Jumpstarts denver

sHoWgoers sCoop on today’s Hot topiC

FROM THE FLOOR CELEBRATE THIS YEAR’S RETAILER AND REP OF THE YEAR WINNERS. TODAY 6P IN THE CSCUSA CENTRAL LOUNGE.

Photo: Vail

return oF tHe FASHION SHOW!

How We Sell It! What’s Really WoRking at specialty Retail?

BE IN THE KNOW

doWnload tHe sia sHoW app at itunes app store (searCH sia sHoW)

the Sia ShOw iS wireleSS — read thiS magazine Online at SkiPreSSwOrld.cOm/SnOwPreSS

INTRODUCING POLARTEC® POWER SHIELD® PRO. THE HIGHLY WATER-RESISTANT SOFT SHELL THAT BREATHES. We’re redefining breathability with our revolutionary new Polartec® Power Shield® Pro. It’s the best combination of air permeability and weather protection ever created in a soft shell.

The result: You keep warm and dry. And we’ll keep creating breakthrough performance fabrics.

Find out what is possible with Polartec® at booth 36075.

TOP NEWS EDITORIAL

EDITORIAL

EDITORIAL DIRECTOR // Peter Kray

EDITORIAL DIRECTOR // Peter Kray // peter@skipressmag.com

MANAGING EDITOR // Lori Knowles FRENCH EDITOR// Claudine Hebert FASHION EDITOR // Krista Crabtree SENIOR EDITOR // Eugene Buchanan SKI & ACCESSORIES EDITOR // Douglas Schnitzspahn SKI BOOT EDITOR // Steve Cohen SNOWBOARD EDITOR // Mike Horn DENVER EDITOR // Jason Blevins

EDITOR, CANADA // Lori Knowles // lori@skipressmag.com EDITOR, QUEBEC // Claudine Hébert // cloclo@mlink.net

PRODUCTION PRODUCTION MANAGER // Stéfan De Gagné PHOTO MANAGER // David-Olivier Gascon GRAPHIC DESIGNER // Martine Bélanger GRAPHIC DESIGNER // Vanessa Primeau Geoffroy

PUBLISHING & MARKETING PUBLISHER // Jean-Marc Blais // jmblais@skipressmag.com ACCOUNTANT // Nicole Vinet // admin@skipressmag.com PRODUCTION OPERATIONS MANAGER // Stéfan De Gagné // stefan@skipressmag.com PHOTO MANAGER // David-Olivier Gascon // David@skipressmag.com GRAPHIC DESIGNER // Martine Bélanger // martineb@lexismedia.ca GRAPHIC DESIGNER // Vanessa Primeau Geoffroy // vanessa@lexismedia.ca

PHOTOGRAPHY// Tom Winter

SALES SALES REPRESENTATIVE // Harry deHaas (905) 471-9276 // harry@skipressmag.com SALES REPRESENTATIVE // Alex Beauregard (514) 270-0997 // alex@skipressmag.com SALES REPRESENTATIVE //Scott Leonard // 970-274-6655 // scott@elevationoutdoors.com

SKIPRESSWORLD.COM/SNOWPRESS TECHNICAL SUPPORT // Patrick Leith

INTERNET TECHNICAL SUPPORT // Patrick Leith // patrick@solutionsgecko.com

PUBLISHING & SALES SALES AND PUPLISHER// Jean-Marc Blais SALES REPRESENTATIVE // Harry deHaas SALES REPRESENTATIVE // Scott Leonard SALES REPRESENTATIVE // Peter Kirkpatrick

CIRCULATION CIRCULATION MANAGER // Marc Allard// marcallard01@videotron.ca While Ski Press World takes all possible precautions to ensure factual accuracy in its pages, it is not responsible for errors in the information published. Suggested retail prices printed in the magazine are subject to change without notice.

This magazine can be recycled. Please recycle where it is possible.

Printed by Publishing Printer

THE OFFICIAL PUBLICATION OF SIA SHOW IS PUBLISHED BY

COLORADO CONVENTION CENTER - DENVER, COLORADO, USA

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SnowSportS’ beSt Source of breaking newS, every buSineSS day, at www.SkipreSSworld.com

What Does Mom Want?

What does a ski mom want? Her kids to be cute, well-equipped and warm… yet oh-so-cool.

The North Face Armada Kids’ aged five to seven can rip on Armada’s Bantam, a lightweight, foam-core ski that’s nimble in the park yet stable enough for the whole mountain. Best part? The Bantam’s cool factor. The ski shares its graphics with the Armada AR7, the same boards worn by Armada’s team riders.

The North Face has launched into little-kidwear with a new line of infant and toddler vests, buntings and jackets — including this reversible Perrito coat. Items feature EZ Zip zippers and EZ Grow legs, perfect for wiggly, fast-growing ankle biters.

ZipperBack Gloves

Garmont

ZBG designers discovered kids’ gloves based on adult designs simply don’t fit children — the space between a thumb and forefinger on a kid’s hand is up to a half-inch smaller.

The result? ZBG reworked their patterns to produce gloves that fit kids snuggly and zip up easily.

Best part? Built-in nose wipes.

The G-Rex roars back onto the scene this winter. A lightweight and comfortable telemark boot for kids, it’s the only one of its kind on the market. What gives the G-Rex its kid-friendly flex? Softer bellows.

— LORI KNOWLES

Vegas Comes to Denver Some exhibitors can’t leave Vegas behind – swing by Burton and Turtle Fur and you’ll see booths themed after Sin City.

“We haven’t done a theme booth for a long time, but we wanted to keep some of that Vegas energy alive,” says Burton Marketing Manager Danielle Hambleton.

Design touches include a façade of the Vegas skyline, a “Welcome to Fabulous Burton” sign, and a Burton Buffet where retailers can place orders. Overlooked by a giant slot machine, the booth also has poker tables where you can gamble for Shag Lounge drink chips, as well as a dealer VIP champagne lounge. Also look for cigarette girls, impersonators and show girls.

At Turtle Fur, a “Welcome to Fabulous Las Vegas” sign greets retailers, as does a Japanese slot machine and blackjack table. Reps are dressed as hookers, waitresses and dealers.

“We’ve had themes over the years, but never to this extent,” says owner Richard Sontag, who will dress as Elvis all four days. “We don’t take ourselves too seriously,” he says. “We’re a family brand, but somehow it seemed appropriate, in a not-so-trashy way.” But don’t expect to win back your hotel room money. “We’ll be too busy with appointments to deal real games,” he says. — EUGENE BUCHANAN

SNOWPRESS DAY 2 skipressworld.com/snowpress 3

TOP NEWS

All-Pro Carey Steps Down from the Top

SIA Live

LIVING LEGENDS TO ROCK ‘WELCOME TO COLORADO PARTY’ The Living Legends, one of rap’s most storied groups of hip hop artists, will rock the ‘Welcome to Colorado’ party tonight at the Ogden Theater, one of the Mile High City’s favorite live music venues.

Hosted by some of the snow sports industry’s best-known core Colorado brands, including Optic Nerve, Icelantic, Never Summer, Hestra, Fly Low Gear and SIA, the Living Legends will stage at the Ogden with special guests The UmConscious.

“We are thrilled that Denver will host the 2010 SIA show and we’re confident the

show will be a major success in Denver and the surrounding mountain resorts,” says Bill Cotton, President of Optic Nerve. “Optic Nerve is honored to join other Colorado home-grown companies to kickoff the SIA show with the Living Legends concert.”

The doors open at 8 p.m. General admission tickets are available through ticketmaster.com for $22 each. So drive on up Colfax and get your groove on. — PETER KRAY

In 2008 an ESPN poll of NFL coaches ranked snow sports inventor Mike Carey as a top referee, nominating him and one other as football’s most fair. The confidence expressed by coaches is shared by the snowsports industry, which Carey captained as chairman of the SIA board during the industry’s most tumultuous turn.

“The snowsports industry has had a reflection of the economy to some extent but we haven’t had the devastation of many industries and we are really blessed that we get to be more of a reflection of the weather than the economy,” says the outgoing chair. “We have had a recoverable effect and you will see us bouncing back very soon.”

The rebound will be fueled by passion. Not just the zeal of those who play, but by those who sculpt the toys.

“Once you have that passion, nothing gets in the way. There are no obstacles,” says Carey, inventor of Cat-Tracks. “It’s just about planning how to carry out those things you like to do.”

The industry’s playful tinkering foments the inspiration and innovation that anchors success.

“Just walk around today or see the new array of products in every ski shop you go to, every snowboard shop you go to,” says Carey, noting that the perpetual push for performance-enhancing gear and apparel will carry snow sports through all trouble.

“That drive is never going to step back for us. It brings out the most forward-thinking people who want to make sure they are able to stay in this industry. They take it up another notch.” — JASON BLEVINS

Hello SIA!

DENVER MAYOR WELCOMES SUPER BOWL OF SKI INDUSTRY With tags dangling from fresh ski jackets, Denver Mayor John Hickenlooper joined Colorado Gov. Bill Ritter Thursday morning in a ribbon-cutting Snow Show kickoff.

Visit Denver president Richard Scharf started proceedings with a “welcome home,” calling the show the “Super Bowl of the ski industry.” The show’s 17,000 attendees will deliver $30 million in annual economic impact in a time when Denver’s hospitality spending slows. Spread that impact over 11 years and the Snow Show is not only the largest convention in Denver history, but it pays for a 600,000 square-foot expansion of the Colorado Convention Center.

The light dusting of snow delivered a fitting welcome to the show. Gov. Ritter called Denver and Colorado the “perfect place” for SIA’s annual shindig, especially considering that snowsports stirs the state’s economy with $2.6 billion in annual spending.

Longtime Winter Park ski area president Gary DeFrange pumped his hill’s hosting of the show’s first-ever on-snow demo, which will see some 170 vendor tents sprawled across the Winter Park base area next week. Hickenlooper spent his five minutes toasting Denver’s “world’s largest après,” with 60 local eateries fi ring up the party. The mayor also offi cially proclaimed Friday “Wear Your Ski Gear to Work Day.” — JB

Denver Mayor John Hickenlooper

Saving the Planet with Generations and Free Beer

POW’s Chris Steinkamp will be giving out free copies of Generations at tomorrows premier at The Yard

When we asked The North Face (TNF) what product we should cover at the show they told us there was something more important they want us to focus on. The brand has thrown its full support behind Teton Gravity Research’s Generations, which was made in conjunction with Protect Our Winters (POW). The film “offers a skier’s and snowboarder’s perspective on climate change” and “outlines ways for you to make a difference.”

and snowboarding,” says Adam Carpenter, TNF vice president of marketing.

“It’s an issue we care about. We’re truly at a point where if we don’t have snow we are in trouble for reasons far beyond skiing

The North Face will sponsor the premier of generations tomorrow at 6 p.m. at the Yard with free beer.

4 SNOWPRESS DAY 2 skipressworld.com/snowpress

The film has already made a difference. Snowboard legend Jeremy Jones, TGR’s Steve Jones, POW’s Chris Steinkamp and Clif Bar’s Elysa Hammond screened it to concerned members of Congress on Tuesday night.

OFFICIAL INDUSTRY SUPPORTER

A Deal of Epic Proportions.

Even though Epic Season Pass sales are closed to the general public, SIA Snow Show attendees can still purchase the pass for only $199.

That’s more than 60% off the original price!

Ski as much as you want and when you want at six amazing ski resorts, starting February 1st. But hurry, you can only purchase passes at the Epic Booth at the SIA show!

Plus, $10 of your purchase will go toward Winter Feels Good - providing outreach tools that introduce youths to snow sports.

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THIS EPIC DEAL IS ONLY AVAILABLE IN-PERSON TO REGISTERED SIA ATTENDEES AT THE 2010 SIA SNOW SHOW IN DENVER, CO

Available for a limited time. Passes good from 2/1 through the remainder of the ‘09 -‘10 Season. SIA credentials are needed at the time of purchase. ©2009 Vail Resorts Management Company. Trademarks are the property of Vail Trademarks, Inc., Heavenly Valley, L.P. or Dundee Realty.

TOP NEWS

Rossignol Licensing Deal Will Keep Core Commitment

The Rossignol Apparel/Endorphin Group Team: Greg Ries, Claude Roi, Anna Prchal and Devon Cruickshank

Thanks to a licensing deal with Look Cycles and the

“When you have a traditional license, they extract the

Montreal-based Endorphin group, Rossignol Apparel

brand and go somewhere else to do business. This

will focus on its core business — winter apparel that

is not like that,” says Devon Cruickshank, Rossignol

combines fashion and function.

North America softgoods VP of sales and marketing.

Keeping continuity with the iconic brand and maintaining its current softgoods team will be key aspects of

Cruickshank will continue to oversee the line as general manager of the Endorphin Group.

the deal. Rossignol Apparel will continue to be based

Exhibiting at the show is Collections Rossignol, which

out of Moirans, France and Park City, Utah.

reflects the company’s commitment to a core brand story. On display is the 1907 Collection featuring the

famed Rossi rooster, as well as Rossignol’s high-end JC de Castelbajac line that combines haute couture with Gore-Tex. —DOUG SCHNITZSPAHN

Uvex Crowns Helmet Graphics Contest Winner When you see Lindsey Vonn in Vancouver, thank Uvex and Laddie Whitworth of Pocatello, Idaho, for the custom graphics on her helmet.

In conjunction with NBC and at Vonn’s request, Uvex sponsored a Web-based helmet-design contest this fall that saw more than 170 entries download the helmet’s template and then adorn it with a design. All entries then went to Vonn to pick a winner.

Announced at the Uvex booth at 2 p.m. yesterday, in the end it was Whitworth with the winning design, featuring flames streaming from front to back, followed by Robert Chester of St. Louis, Mo., in second and Carolyn McHale of Boulder, Colo., in third. “I used flames because

they relate to the Olympic torch, and when something moves at high speed like Lindsey does, flames form on its leading surface,” says Whitmer.

As for Uvex, it was just glad to be along for the ride. “NBC picked it up and ran with it,” says Marketing Director Andy Canniff, adding that Uvex has sponsored Vonn for the past five years. “It was great visibility and promotion for our brand.” — EUGENE BUCHANAN

Selling Snowboard Rocker

Photo: Metcalf/K2 (Winter)

I t ’s o f f i c i a l : r o c k e r i s n o l o n g e r a t r e n d .

He cites the company’s Baseline Technology, which offers six rocker styles for all

It’s here to stay.

types of riding, from the Catch-free for beginners to the Powder for soft snow riding.

According to Boulder-based Leisure Trends Group,

“Rocker might only account for 30% of today’s market share, but it’s in 90% of our

30% of all snowboards now have some form of rocker.

line,” he says, adding that K2 now only makes one traditional camber board: the

Anything under that percentage, says the research

GB Pop, which X-Games sensation Gretchen Bleiler rides in the pipe. The only other

group’s Scott Jaeger, and it’s classified as a trend.

non-rockered board it offers is the Slay Blade, whose Flatline technology doesn’t have

Anything over, and it’s mainstay.

any rocker or camber.

But manufacturers still have to explain it to buyers.

Burton, coming off its camber vs. rocker Great Debate ad campaign last year, is equally

“Here’s what we say,” says K2 Snowboarding’s Steve

smitten with the technology, employing V, Flying V and S Rocker into its boards, all

Metcalf. “Rocker makes a board easier to turn and

with different applications. “Consumers love new technology, especially the younger

float better.”

crowd,” says Mid-Atlantic Regional Sales Manager Chris Bernard. “We explain it by saying it’s great for learning and makes riding easier.” — EB

Völkl’s Gibson Masterpiece Scott’s New Dozers This custom Gibson masterpiece is one of two created for Völkl.

The Gotama ski model was the inspiration for a black Les Paul Custom, while Marker’s “Rule The Mountain” slogan blazes across the Flying V model. Both guitars are up for auction and can be seen at Völkl’s booth during SIA.

Proceeds from the Gotama Les Paul auction will support Protect Our Winters, an organization of snow sports athletes and industry professionals dedicated to raising awareness of climate change. Proceeds from the Marker Flying V auction will go to the family of Shane McConkey, a pro skier who suffered a fatal accident last March. — TOM WINTER

6 SNOWPRESS DAY 2 skipressworld.com/snowpress

Scott’s Gabe Glosband shows off some of the brand’s new product for 2011. Highlighting the line are two new rockered skis, the Mega Dozer and the Dozer. The rockered design plus Scott’s 3D sidewall and flat underfoot construction create skis that, according to Glosband, “can rip up the groomers without sacrificing soft snow performance.” — TW

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QUESTION OF THE DAY

Where’s the party this year?

“Earl’s on the 16th Street Mall. It’s a great semihigh-end restaurant and bar with a good afterhour vibe. It’s my favorite place to go when I come to Denver.”

— Christine Schneider, Lucky Bums PHOTO: TIM KEMPLE

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“Definitely the Ogden Theater tonight for the Living Legends bash. That’s where the action is. Also, our art gallery in the Santa Fe art district downtown, where we have kegs of Tommy Knocker all weekend.” — Ben Anderson, Icelantic

“Leela’s European Café, as well as Vesta down on Blake Street, which is a great place to hang out.

It’s a tapas dipping bar that puts a modern spin on an old world classic.”

— Meghan Grabow, K2 Snowboards

“The Peak Lounge at the top of the Hyatt. It has the best view in Denver. Also, the mojitos at the Samba Room in Larimer Square.” — Rachel Hadley, With a Twist Knitwear and Accessories

“The Lotus, Denver’s hottest nightclub, or Suite 200. They’re both classy and upscale, and have excellent cocktails. Wear your Powderhorn.”

— Allie Brewster, Powderhorn

“At our People’s Republic of Boulder party last night, put on by BCA, Scarpa and Dynafit – all backcountry companies from Boulder. We had three kegs of Boulder beer and a sweet bluegrass band.”

— Andy Wenberg, Backcountry Access

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WHO NEW Nearly 100 new exhibitors are on the Colorado Convention Center floor here at the first ever SnowSports Industries America Snow Show, helping fuel the energy and innovation for where our industry goes next. Check out the aisles to see all of them, and check our ‘Who New’ column every day as well, for a snapshot of some of the newest stars of snowsports.

Railyard Rails

When Bob Flood, owner of Marquette, Mich., plastics company Argonics Inc., needed to make use of an empty warehouse and manufacturing space, he found inspiration from an unlikely source: ski shop manager and closet park-rail builder Brandon Croney. The result: Railyard Rails, a company debuting at this year’s show with 10 easily portable, easily implementable rail products, all of which Croney says “will blow people away.”

Employing a new material it calls ArmourGrind, which Croney says is more affordable and stronger than Lexan, its cornerstone product is a two-piece system featuring a four-inch aluminum extrusion with a groove accommodating a one-inch-thick, easily removable sheet of plastic. Another hot seller is a portable start-up ramp with turf, down ramp, jump and two rails for $1,200. The company plans to take its concept to the wakeboard and other markets as well.

With ninety percent of the company’s business residential and the rest resorts, an interchangeable eight-foot top with three different shapes retails for just $199. “Plus, we’re able to offer reps and stores a full margin,” he says, adding that new manufacturing capabilities will allow them to fulfill any size order this year. — EUGENE BUCHANAN

Manic Snow The future of snowboard bindings is now, says Manic, a Vallejo, Calif., company debuting a 100-percent magnesium binding it says will revolutionize the industry and forever improve the comfort of riders.

Developed after founders Carl Lindemann and Brett Curtis’s BMX exploits, the MP1 (for Massive Pop) carries what they call “Snowkush Technology,” a patented system combining magnesium plates with titanium springs to eliminate chatter and jolts on landings.

“It’s the only true suspension binding on the market,” says Curtis, adding that Manic has already been approached by larger companies about the technology, but wanted to debut it at the SIA show themselves. “We’ve been coming as attendees for years, so when we got our binding the way we wanted it, we knew that the SIA Show was the only place for us to introduce our company to the industry.” — EB

Zag Skis

Fuel

Creating streetwear for the skate, surf, motocross and snow industries since 1994, and outerwear sold direct-to-consumer since 1998, Hilton Head, S.C.’s Fuel Clothing says the time is right for SIA. “We wanted to make sure that we had the best technical outerwear we could put out, and now we’re ready to open it up to dealers,” says owner Shane Gould, adding that while its streetwear enjoys distribution by more than a 1,000 dealers, the company has never sold its outerwear through dealers.

“There aren’t a lot of new technical outerwear companies or any fresh brands, so it seems like a good time to make the move.” It helps to have the product to back it up. The company has been a household name in Japan for nearly a decade, thanks to an innovative line of pants, shells, jackets and gloves.

This volume has also given it the economies necessary to make its products costeffectively and offer them at a price point consumers can afford.— EB

If zee ski is good enough for Chamonix, it’s good enough for the U.S. That’s the rationale behind Zag Skis’ attendence at this year’s show, a seven-year-old company from France now distributing in the U.S. through Salt Lake City’s Altitude Sports.

“Free riding is out main market, and we’re finally penetrating the U.S.,” says Altitude owner Cameron Eggertz. “No one’s making skis that are big and as long.”

The skis’ overall design is punctuated by long, large tips, proprietary Zag RX rocker technology and big mountain performance. Three product lines comprise the brand: the Freeride Pro series, with its Slap MW and FB and H112 (measuring 132/110/118); the Freeride Heritage line, consisting of the Big, Gold Lady and Heli Gold; and the All-mountain Freeride line, including the Mutant, Purist, Purist RX and Purist Light.— EB

10 SNOWPRESS DAY 2 skipressworld.com/snowpress

OFFICIAL INDUSTRY SUPPORTER

TOP TREND

Apparel: Couture in the Competitive World FASHION IS A SIGN OF STRENGTH, NOT WEAKNESS, FOR FEMALE ATHLETES IN THE Y GENERATION. Look back at vintage U.S. Ski Team photos and you’ll see that the women’s uniforms were more functional than stylish, more masculine than feminine, with solid colors and no extraneous details. While most of the general skiing population was wearing stretch pants, tight sweaters and one-piece suits, a clear line existed between what recreational skiers and competitors wore.

Today that line has been blurred. After snowboarding burst onto the scene, creating a unique look with apparel and accessories became an important component to the sport. Outerwear provided a canvas for artistic expression and this suited the new generation of female athletes. For them, pink is the new black. Many women who competed before and around the time of Title IX were often told by their coaches to “ski like a boy,” which translated into dressing like a boy on the slopes. Now the mantra “ski like a girl” means skiing or riding with strength and style—and wearing more feminine colors, flattering cuts, bold prints and glitzy details than their predecessors.

Many athletes are demonstrating their own style through their apparel—even down to their underwear. U.S. Ski Team member and Lange girl, Julia Mancuso, is launching a line of lingerie called Kiss my Tiara. U.S. Snowboard Team member, Olympic medalist and X Games champ, Gretchen Bleiler designs and promotes her own apparel line with Oakley in between competitions. Lindsey Vonn—known as the most successful American female skier in World Cup history—has not only appeared on the red carpet in Hollywood, but also will unveil a new custom-designed speed suit in eight different starting gates this season.

“Lindsey Vonn and Gretchen Bleiler do a good job at not just selling their sex appeal, but they further promote their snow appeal as strong feminine athletes,” says Marily MacDonald, marketing director for Outdoor Divas, the Boulder-based women’s-specific store. “Over the years we have been seeing huge leaps in technical, yet cute gear for women. Women want gear that performs well but also flatters their body type. Cute cuts are a must, detailing is key and subtle feminine touches are popular. Now strong, athletic women who rip can still maintain a sense of femininity and style.”

12 SNOWPRESS DAY 2 skipressworld.com/snowpress

To explore this trend of women who rip up the slopes as much as they heat up the cat walk or red carpet, SnowPress talks with two fashion-savvy, top female athletes, Lindsey Vonn and Gretchen Bleiler, about the fashion world, designing outerwear and what it means to ski or ride like a girl.

SnowPress: Can you comment on what it means today— and to you—to “ski like a girl?”

Lindsey Vonn: If people see me going down the hill at 80 mph, and call that “skiing like a girl,” then I’m happy to have that label. Ski racing involves so many skills: speed, strength, agility, patience, determination the ability to get back up when you fall—I don’t think being male or female has as much to do with it as just being a dedicated athlete.

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TOP TREND SP: What do you like about the fashion world and getting dressed up?

LV: I like fashion because it can transform you and your attitude. During the day I could be in my ski gear, and at night walking a red carpet in a designer gown. The right dress can make you feel beautiful and confident.

I’m still learning about fashion but I’ve been fortunate enough to get some styling from some pretty awesome designers like Tory Burch and Nanette Lepore.

SP: You’ve been to L.A. recently. What was the scene like?

LV: I’ve been to L.A. a few times, usually it has to do with a media appearance or photo shoots. Last time I was in L.A., I shot a commercial for Red Bull, did a promotion for NBC and then appeared on Conan—all in one afternoon! The time that I went to the Emmy awards with my sister and walked the red carpet was an amazing experience. I met all these celebs and just got to be a fan.

SP: Would you ever want to design your own line?

LV: Designing my own ski line is absolutely a goal for me. And it would be super creative and fun to partner with a fashion house someday for ski outerwear. I believe skiwear can be both functional and fashionable and I want to share my vision with skiers of all shapes, sizes and abilities.

SP : Any thoughts or anecdotes about your love of fashion?

Photo: © J¸rgen Skarwan/Red Bull Photofiles

LV: My husband Vonn will probably be happy to share some embarrassing stories about me trying to walk around in high heels. Right before the Emmy awards I was trying on the Tory Burch dress in the hotel and literally the first step I took in it, I almost completely ate it. I’m very graceful like that!

SnowPress: Can you comment on what it’s like for female snowboarders today compared to a decade ago?

Lindsey Vonn: Winning is always in style

Gretchen Bleiler: When I was younger and fi rst starting snowboarding, I felt like I had to dress like a boy to get respect. Throughout my career I’ve grown a lot and through all of my success I’ve learned that you don’t have to do anything but be yourself to get respect. I’ve also learned that I feel good when I look good and that means wearing flattering, bold and feminine outerwear.

SP: Do you feel any limitations on you as a female athlete?

GB: One of the things I’ve always loved about snowboarding is that generally the guys and girls aren’t separated—like in a lot of other sports—and we ride together. If you watch a halfpipe event, both the guys and girls are riding together in finals. We still have some ground to cover as far as overall coverage of women’s snowboarding goes but I feel very lucky to be involved at this time as the women’s side is really a huge growth area in the industry right now.

SP: What do you like about the fashion world and what do you like to wear off the slopes?

“I’ve learned that I feel good when I look good and that means wearing flattering, bold and feminine outerwear.”

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GB: I love fashion that pushes boundaries. I love unique and bold designs. I love to be feminine—not in a cutesy way but in a bold, confident and flattering way. That’s my style on and off the hill.

SP: How did you get involved with Oakley and how much creative power do you have?

GB: I signed on with Oakley the very first year the company started making apparel. Back then the women’s stuff was the guys stuff but in a size XS. Since then, Oakley has come so far with their women’s initiatives and I have also come so far within my career that it was the perfect time to come together to create The Gretchen Bleiler Collection. Because it is my collection I am involved in everything from the fabrics that are chosen, the trims, the design the fit and colors. It is a full time job but well worth it when I see women of all ages rocking it on and off the mountains.

—KRISTA CRABTREE

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COVER STORY

The Snowsports Product Cycle: How We Sell It THE RETAILER’S ROLE

BY EUGENE BUCHANAN

There’s no denying that retailers, whether brick-and-mortar or online, represent the front lines of the snows p o r t s i n d u s t r y. I t ’s there that consumers come face to face with the product that blankets the slopes.

But what changes are retailers seeing in today’s business climate, and what new obstacles do they have to overcome? To find out, we went to some of the leading shops in the country for their take on the state of snowsports sales.

All in all, it’s still a powder day as far as purchasing power, with specialty shops commanding the upper tier of where snowsports consumers buy their goods. Of the industry’s $2.9 billion in overall sales, 62.7 percent came from specialty channels, 19.5 percent from the Internet and online catalogs, and 17.8 percent from chain stores. But there’s a sweeping difference this year involving supply. Where in years past retailers had to deal with an over supply, this year it’s the opposite.

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Where we sell it: “A lot of suppliers were already sold out of equipment in November,” says Spike Clayton, co-owner of Burlington, Vt.’s Ski Rack. “Retail orders were down, so their production is down.”

The problem with a lack of re-order availability is a problem for retailers whose sales are still strong. Ski Rack’s sales, Clayton says, were actually up in October.

“We’re feeling the residual effects of it,” he says, adding that each brand seems to be going through its own issues. “In the past, suppliers have been accustomed to certain retailers placing large orders, and this year those orders aren’t there. But demand for the product hasn’t slowed. There’s still the demand, just not the supply. And it’s a hard problem to address.”

One technique retailers are using is telling consumers to buy now, while product is still in the stores – a tactic certainly helping lead to a relatively strong fall.

“The wind’s starting to blow in the right direction,” maintains Peter Hamilton, president of 18-store Peter Glenn Ski and Sport in the Southeast. “It’s not real strong, but it’s blowing the right way. The vibes we’ve gotten so far are a lot better than they were a year ago.

I think we’ve turned a corner.”

Pre-season sales have been mixed, he adds, with some categories up and others down. A shot in the arm, he says, was the early snowfall out West. He also says that his stores saw strong pre-season interest from families.

Like Clayton, Hamilton feels it will be a year of monitoring inventory levels. “Manufacturers brought in less this year, so retailers are bringing in less,” he says. “With less product available, this year’s pipeline will get pretty clean. We should be fine through January and February, but things could get dicey in March and April. And those last two months are still critical.”

Assuming his stores are representative of at least the Southeast market, things are better than they were a year ago at this time, when people were panicking.

“This year’s goal is to get better margins than last year, and not react to the doom and gloom,” he says.

“You can either be a glass half full or half-empty kind of retailer,” he says. “I like to think I’m half-full.”

DEMOS, LEASING PROGRAMS AND EVENTS What’s good for the goose isn’t always so for the gander.

So go the opinions on demos and leasing programs.

While they might work in some parts of the country, in others they don’t – especially with the new airline baggage charges in place. “We’ve tried them in the past, but for us they just don’t pan out,” says Hamilton, adding that while he’s had some success with leasing programs in his Vermont store it doesn’t work well at his other outlets. “Since our customers usually have to fly to get to a resort, it’s hard to convince them to demo or lease equipment and have to pay the extra airline fee.”

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The situation is so difficult in airline-dependent retail locations that it’s even affecting hardgoods sales.

“Demos are virtually impossible for us, as is selling anything to do with hardgoods,” says Mike Massey of Massey’s Outfitters in New Orleans, La. “Last year we only had a four percent margin on hardgoods because of the discounts we had to offer to offset the increased travel costs.”

While this brings up a key hurdle in operating a store in a city instead of a mountain town, there are advantages to less resort-centric locations as well. “There are pros and cons to both locations,” says Bob Olson of Chicago’s Viking Ski Shop. “We can start our season earlier, but it ends sooner. It’s also harder to maintain quality help, because everyone wants to move to the mountains.”

The floor.

The backshop.

One thing stores everywhere agree helps business is reaching out to the consumer via events, special promotions and parties. “More than ever, it’s becoming paramount to reach out to consumers and take initiatives to bring them into your store, rather than expecting them to come in on their own,” says Hamilton, who regularly tries to bring celebrities to various pre-season functions, but also notes that this year’s it’s been more difficult to finance such showings. “We used to be able to use co-op dollars to subsidize guests visiting for certain sales, but those funds aren’t there any more,” he says.

He also notes that some guests can be better than others. “You want the ones who are charismatic and willing to stay longer to talk to the consumer,” he says, citing Glen Plake as one of his favorites.

The ski wall.

SNOWPRESS DAY 2 skipressworld.com/snowpress 17

COVER STORY THE INTERNET “If you’re not there, you’re missing out on a big piece of business,” says Ski Rack’s Clayton. “It’s a pretty major sales venue.”

In an era when brick-and-mortar sales have stagnated, Internet sales have blossomed. SIA’s 2009 Snow Sports Market Intelligence Report notes that online sales grew 12 percent in dollars to $547 million, and 23 percent in units, representing more than 19 percent of all industry sales. Additionally, 15 percent of all snowboard equipment was sold online. According to Pew Research Internet, 90 percent of snowsports consumers use the Internet daily, with many saying it’s become their primary information source. Even retailers are embracing it, with 80 percent of snowsports specialty shops employing Web sites.

is still in brick and mortar. “You have to do a certain volume, and certain amount of advertising and marketing, to make it worthwhile.”

Viking Ski Shop, which operates two stores in Illinois, is one store that has yet to embraced online sales. Among other things, it prides itself in such hands-on customer service as boot-fitting and tuning, which owner Bob Olson says isn’t necessarily conducive to online commerce. “We’re behind the eight ball on it and don’t use it for sales yet, but probably will sometime soon,” he says. “But I’m not a big believer in selling boots online.”

SIA STATS

Ski Rack’s Internet sales have grown annually, and now represent 5 percent of the company’s annual sales. It’s becoming even more important as brick and mortars shutter operations. “In some parts of the country there aren’t shops any more, and those people are turning to the Internet,” says Clayton.

Aside from backcountry.com, perhaps no one has embraced snowsport Internet sales as much as Evo in Seattle. Starting on EBay in 2001 moving outdated K2 merchandise, it opened a storefront and revamped Internet operation in 2005. While it still has a storefront for movie premiers and other functions, 90 percent of its sales now come from its Internet operations, says Online Manager Nathan Decker. The reason boils down to selection and service. It offers free Fed X on orders over $100, a best price guarantee, super closeout deals, and allows consumers to shop by brand.

Another company hopping on the bandwagon is Sports Chalet, which recently launched a new Web site as the first phase of an E-Commerce plan to complement its 54 brick-and-mortars. Phase One showcases winter and holiday merchandise to build market awareness, while Phase Two will allow customers to purchases online and have merchandise available for in-store pickup or shipped from Sport Chalet’s vendors, distribution center or stores.

ONLINE SNOW SPORTS SALES GREW IN ALMOST EVERY CATEGORY:

“This has been in the works for a long time and will present the strength of our brand and reinforce our position as the leading retailer of specialty sporting goods and services,” says CEO Craig Levra.

“We’re very cognizant of how we portray our brand and specialty vendor partners online, so it’s imperative we offer our customers an exciting online experience that’s both meaningful and complements what we offer in our stores,” he says, adding that he expects the efforts to create stronger customer loyalty and drive store traffic as well.

But Hamilton notes that as appealing as the internet is, it’s not for everyone. “It’s not the most profitable avenue for a retailer to go down,” he says, adding that while his online sales are growing, the bread and butter

Source: 2009 SIA Intelligence Report, SIA Retail Audit

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RETAIL / TOP NEWS

R e t a i l e r o f t h e Ye a r S p o t l i g h t Selected by suppliers and reps in the snowsports industry, SIA’s annual SnowSports Retailer of the Year awards honor eight retail shops in seven regions across the U.S. (Mid-Atlantic, Mountain, New England, North Central, Pacific, South Central and Southeast). The winning shops are chosen for their contribution to the growth of skiing, promotional and marketing techniques, and overall success in snowsports. Our Retail Spotlight takes a closer look at what makes some of the 2008/09 ‘Retailer of the Year’ winning shops tick.

VIKING SKI SHOP, MT. PROSPECT, IL With more than 75 men’s and 40 women’s ski models on its floors, the Viking Ski Shop is as core a store as you’ll find, in the Midwest or in the mountains. That it’s in the Midwest – it has two stores, a two-year-old, 6,000-squarefoot operation in Barrington, Ill., and 6,500-square-foot facility in Chicago – just means that its staff and customers are all the more excited to ski or ride.

But the real proof of their passion lies in the fact the shop has won SIA’s Retailer of the Year award a whopping five times. “We’re all about service in all ways,” says owner Bob Olson, whose son, Steve, manages the family-run operation. “As soon as we get our hands on next year’s ski and snowboard models, we’re off to test them where it matters—all over the mountain.”

And ride they do. The Viking staff, consisting of 65 fulland part-time employees, logs over 100 skier demo days each year at places like Aspen, Vail, Copper Mountain, Deer Valley, Cascade, Chestnut and Boyne Mountain. Its slope-testers run the gamut of ability, from intermediates and experts to racers and instructors, resulting in first-hand, on-slope knowledge of every model they carry. This information gets imparted to every customer who walks through their doors. Its tests are so respected that the Viking staff are principal contributors to realskiers.com ski reviews.

The store prides itself on its boot-fitting and Wintersteiger ski tuning. Indeed, as one of the first five stores in the country to custom-form and sell footbeds, the company sells more boots than skis, and it’s been that way since its founding in 1966.

It doesn’t just relay the results to customers on the sales floor. It also lets consumers in on the demo action every February at Wilmont Mountain in Wisconsin.

While Olson admits that last season was slightly down, with ski sales hurt by the economy airline restrictions, he says this year is even so far and he’s expecting strong sales through February. And whatever profits he does make will again be put right back into the local ski communities, sponsoring everything from local race programs and Jimmy Huega events to other local charities. “We give a lot back,” he says. “It’s just the way we do business.” — EUGENE BUCHANAN

HOT SNOWBOARD NEWS RIDING THE SPLITBOARD SENSATION It didn’t happen overnight, but the splitboard revolution is gaining ground, and

then made into to attachable boards that allow you to ski in and mono ski out,” he

more snowboard companies are coming to SIA with split models than ever before,

explained. “If your mono ski skills are a bit rusty you can also mount bindings in a

including Jones Boards, Lib-Tech, Atomic, Burton, Never Summer, Prior, Venture,

traditional surf style stance for added stability.”

and Voilé. With the addition of splitboard-specific bindings like Spark R&D’s Fuse and Voilé’s Light Rail, freestyle-and-freeride snowboarders have high-performance options for climbing up mountains and riding down.

Each Summit splitboard from Never Summer is built-to-order and features a blend of rocker and camber. Never Summer says the Summit’s rockered shape helps keep the skis on top when skinning up in deep snow, and there is less

Jones Boards split is called The Solution. According to Jeremy Jones, founder of Jones

drag gliding out of places than a regular cambered split that pushes or plows

Boards, The Solution is a “human powered snowmobile.” “It rides like a normal

into the snow.

board, but I’m no longer wallowing on approach to distant lines nor physically destroyed from bootpacking all day.”

Venture Snowboards’ Lisa Branner says her splitboard sales are a substantial part of her business. “Demand for our splitboards has been totally through the roof, so

Lib-Tech calls Travis Rice’s splitboard a “convertible Mono Ski,” according to Pete

much so that splitties represented nearly 50% of our production in 09/10,” Branner

Saari. “Our all Basalt fiber construction, BEANs bio polymer top material is built into

said. “We will continue to push hard on this niche since it’s continuing to grow and

Travis’s favorite pointy-tipped 164.5cm C2 Banana Tech mono ski geometries and

also because it’s what we personally believe in as riders.” — MIKE HORN

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SIA NEWS

Retail Audit/Brand Share The SIA Retails Audit, conducted by The Leisure Trends Group, measures retail sales down to the product level through three sales channels; Specialty shops, Chain stores and the Internet. This season, retail sales are also available by geographic region throughout the U.S. Subscribers get a clear view of where their products and their competitors’ products are selling, how much they are selling, and how the entire market is performing.

This research is available to SIA Members at a fraction of the cost of comparable research provided by trade associations and other not for profit firms in other industries and is substantially less than similar retail research sold by for profit research firms.

THE RETAIL AUDIT COVERS 9 MAJOR CATEGORIES AND 36 SUB CATEGORIES INCLUDING: • • • • • • • • •

Alpine Ski Equipment Alpine Apparel Cross Country Ski Equipment Backcountry Ski Equipment Telemark Ski Equipment Snowboard Equipment Snowboard Apparel Equipment Accessories Apparel Accessories

Retail Audit/Brand Share data is collected directly from the Point of Sale systems of more than 30% of retailers – over 1,000 retailers in the U.S. market. Results are extrapolated out to the entire market and provide an accurate view of the snow sports marketplace.

NEW FOR 2009.10 In addition to regionalized data throughout the season, interactive dashboards that allow subscribers to analyze brand share and top line information on the portal, rather than simply downloading a pdf. document, are available for the first time in 2009.10 to all subscribers.

This leap forward in the portal technology will help large companies save time analyzing market position and trends and will help smaller companies that do not have research resources on staff easily get the most out of their brand share data.

SALES AND ORDERS SURVEYS SIA provides these supply side market views to SIA Members who participate in the Sales and Orders surveys. The Sales and Orders Surveys reveal market position for year-end sales and next season’s sell-in with a majority of players in a wide range of categories. There is no cost to participate other than the time it takes to complete the surveys.

SIA Sales and Orders Surveys are conducted by Sports Marketing Surveys USA with data submitted by participating SIA member companies. The information is collected and coded by an independent CPA firm and is strictly confidential. No brand data is ever released. The SIA Sales and Orders Surveys are only available to those SIA companies that submit data. Data is published only in the categories which the majority of manufacturing companies participate (at least 70% market share).

THE UNIFORM SURVEY If you supply uniforms to resorts, then you need the SIA Uniform Study. The results of the SIA Uniform Survey include top line survey results and detailed information about resorts’ plans to purchase uniforms in the next three seasons. The Report features a comprehensive list of hot leads including the name and contact information of uniform buyers, the resorts they represent, what categories they plan to buy uniforms in, what they have budgeted, and when they plan to buy. In addition, the top line information demonstrates what is important to uniform buyers and summarizes uniform trends.

THE RENTAL EQUIPMENT SURVEY SIA will conduct the 2010 Rental Equipment Survey of U.S. and Canadian rental operations in late November.

If you plan to sell equipment to snow sports rental operations in the U.S. or Canada you will want the Rental Equipment Survey Report. In 2009, more than 200 rental shops responded to the survey and provided detailed information about their operations including the number of customers they expect, the types and quantity of rental equipment they carry, when and how much they plan to purchase for their rental fleets, and how much they budget for that equipment. Additionally, this report contains a list of more than 150 qualified rental equipment leads with full contact information including shop name, email, phone, and fax number.

The SIA Rental Equipment Survey Report is valued at $525 but is free to SIA members.

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THE SNOW SPORTS CONSUMER PANEL The SnowSports Consumer Panel consists of about 5,000 pre-recruited U.S. residents 16 years or older, that participate in snow sports (alpine skiing, Nordic, telemark, snowboarding or snowshoeing). SIA Research uses this panel in conjunction with other participation and sales research to uncover trends to find out what concerns and motivates consumers in the snow sports marketplace and to better understand the snow sports demographic overall. SIA surveys the panel 3 to 10 times each season.

The SIA Consumer Panel Surveys can be customized to meet the survey needs of SIA members. We can poll the Consumer Panel on an ad hoc basis for members, analyze the results, and provide actionable reports on consumer’s opinions and preferences. This service may include survey development, hosting your survey, analysis, reporting and presentation or a variety of other services designed specifically for your project.

THE PHYSICAL ACTIVITY COUNCIL REPORT ON PARTICIPATION SIA works with several industry groups including the National Golf Foundation, the National Coalition for Promoting Physical Activity, the Outdoor Foundation, the Sporting Goods Manufacturers Association, and the National Sports and Racquet Clubs to survey more than 41,500 Americans about their leisure activities.

This is the largest, most accurate and sophisticated sports participation study available today. Not only does it measure the number of active participants in a given sport, it shows how many are core participants, how many only participate once or twice each season, the number of lapsed participants and the reasons for not participating (“I am a skier but I haven’t been to a resort in years, since we had kids there is just no time”), and the number who would identify themselves with a particular activity but do not participate (potential participants).

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2010

Q&A

4 for the Future THE SNOWPRESS SNOW SHOW DAILY 2010 Q&A’S/DENVER

DAY 2: THE SKI CHANNEL’S STEVE BELLAMY When Steve Bellamy founded the Tennis Channel, the industry was in shambles.

Sales had dropped 17 quarters in a row, and participation had plunged 75 percent to 11.5 million. “The sport had imploded,” he says. “But once we came out, every metric immediately started heading north.” With tennis gaining a TV footprint, the sport saw four years of positive growth and increased dollar volume at all price points. “The only real tangible change was the Tennis Channel,” he says. “It activated enthusiasts, and they activated others.” Watch out, ski industry, because Bellamy’s now taking that model to snowsports. We caught up with him to get his take on bringing The Ski Channel into 40 million homes.

SnowPress: What overall impact will The Ski Channel have on snowsports?

Steve Bellamy: The Ski Channel is the most important change the industry’s ever seen. It will create a lot of excitement for our sport. Our goal is to raise the tide so all the boats float higher. We’re going to leverage the fact that we can reach the masses better than anyone to tell the story of snowsports. We’re trying to get people of the couch and onto the slopes.

SP: Will this lead to increased sales?

SB: Absolutely. Newcomers spend more money and are the best evangelists for the sport. In tennis, every new person we got involved brought someone else in.

SB: There will definitely be ancillary spending from some of these major companies.

Once they take a dive in a particular niche, they’re not going to swim in the same pool. A case in point is Geico’s involvement in tennis. After we got them involved, they went onto sponsor events and increased their spending all around. In the beginning there was no way the tournament could have gotten Geico in.

SP: Tell us about your content SB: We’re going to be churning out story-driven content. We plan to film the living heck out of athletes to give people a reason to care more. When people can identify with athletes, it’s going to push participation.

SP: How much film is out there?

SP: Where will your advertising come from?

SB: Keeping a healthy industry is paramount for everyone. We don’t want the industry to push dollars around from one vehicle to another. That doesn’t help anyone.

We’re not competing with the endemic magazines – we need them. The Tennis Channel didn’t take one penny of endemic dollars during its first four years. We’re the best gift any of the ski magazines could have. What we’re doing will benefit the entire industry. Our goal is to grab outside money and bring it in. We have deals with REI, Panasonic and Fender Guitars, all people who might not otherwise be putting money into the ski industry. We’re not financing this on the shoulders on the ski industry.

SP: Will this trickle down to other parts of the industry?

24 SNOWPRESS DAY 2 skipressworld.com/snowpress

SB: Our industry has way more film property than other sports which get more notoriety. But a successful film has to have a story. Ski porn isn’t a sustainable model.

Still, some people like Rage, Level 1 and Transitions, are doing a great job at telling the story. If done correctly, a movie can be a timeless asset.

SP: And how do you plan to incorporate coverage of live events?

SB: As important as events are, live coverage of them will continue to be costprohibitive, save for a few rare exceptions – such as the X Games, where they do a great job at promoting the sport. You could have nothing to do with them and if you’re a retailer or manufacturer you’ll grow because of the excitement and eyeballs it brings to the sport. — EUGENE BUCHANAN

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INNOVATION AWARDS NEW TO AT: SALOMON & DALBELLO Backcountry companies aren’t the only ones embracing the burgeoning touring boot trend. Traditional alpine powerhouses Salomon and Dalbello have also caught the freeride fever.

From the Editors of SnowPress

CULTURE: Authentic Gamechangers Even when business is tough, snow sports have an energy you won’t find in other industries. That’s because this business is about connecting to a passionate tribe. Products that speak to the core, products that amplify the life we live on the hill, will change the game. In that spirit, we present the SnowPress Show Daily innovation awards for the best of the best in snow culture. Pay attention, these award winners will redefine the future of our industry.

GO PRO HERO HD We used to be voyeurs. We watched our snow idols in movies or on the glossy pages of magazines. These days, we can be our own super stars thanks to technology like this simple, sturdy Go Pro helmet cam that films in mind-blowing 1080p, 30-frameper-second HD. That means we can post our own hi-res epics on YouTube, on our blogs or just on our buddy’s TV without having to score a major endorsement deal.

—DOUG SCHNITZSPAHN

FLYLOW’S TOUGH GLOVES Big Al, a Fort Collins bartender, has been instrumental in getting Colorado’s Flylow Tough Gloves to market. He regularly visits company-founder Dan Abrams’ Denver house and has triple-baked as many as 100 of these burly, affordable gloves in a single day, earning a small fortune in “Flylow bucks.”

The company’s community glove-baking program has prodded dozens of Flylow pals like Big Al — teachers, firemen, waiters — to smother the pigskin work gloves in Sno-Seal beeswax and slide them — three times — into Abrams’ outdoor oven purchased for $20 on Craigslist.

The gloves are massaged, fresh-from-the-oven, with beeswax, giving them a surprisingly cozy fit. Without a waterproof membrane, the gloves are exceptionally breathable and warm.

Flylow Tough Gloves — tested

by Loveland ski patrollers — last as long as any $150-glove, but cost a mere $28, making them a favorite of the back-tobasics tribe. — JASON BLEVINS

OFFICIAL INDUSTRY SUPPORTER

Salomon enters the AT market with the Quest. Available in six versions, it’s new at all levels, from the molds and shell to liners and patented hiking mechanism. Three-density rubber traction is incorporated into the sole, and the buckle count has been reduced to three to eliminate weight. “We’re doing to boots what people have done to skis,” says the company’s Mike Aicher. “This is the first alpine performance downhill boot truly for all terrain.”

Dalbello joins the AT game with the Glen Plakedesigned V.i.r.u.s., available in three models: the Tour, Free and Lite (Size 26: 1,695 grams). It incorporates an articulated, BioStride tongue, heat-moldable EVA liner (with silicon-injected sole for traction), and patented walk-mode mechanism perfected by Plake.

“We took a ski boot and made it walkable without compromising performance,” says Dalbello’s Matt Titus. — EUGENE BUCHANAN

NORDICA’S ACE OF SPADES If it works for whiskey-flipping Peter Olenick, it must be good. Nordica’s new Ace of Spades is a sandwich construction, competition-level park-and-pipe ski with a rare symmetrical design that features mirror image tips and tails. The balanced ski has ferried Olenick onto several podiums, lending the unique proportional design more than a little pipe cred.

Two sheets of titanal sandwich a wood core, delivering the serious torsional rigidity skiers need when stomping 20-foot flips on ice. With a playful sidecut of 113-86-113 and lightweight materials that reduce swing weight, the $745 Ace of Spades promises the moon – and medals – to the next generation of toptier park-and-pipe skiers. — JB

LIB TECH’S ONE-OF-A-KIND VIOLA Big-mountain board king Travis Rice joined every rider and worker at Lib Tech in pushing for a splitboard. The result, Lib Tech’s one-of-a-kind Viola, is a handcrafted masterpiece. Featuring Lib Tech’s Magna Traction on the outside edges, the Viola furthers the company’s banana rocker design with a combo that offers rocker underfoot and powder-friendly camber on the tip and tail.

Company co-founder Peter Saari calls the design “the best of both worlds, with pressure spread throughout all of the board.”

The Viola carries Rice’s sustainable message with basalt fibers — no fiberglass — and a lightweight, eco-farmed Columbian Gold wood core. The Mike Parillo-designed biopolymer topsheet employs plant oils, not petroleum.

“All our riders — from jib to employees — everyone wants easy access to the backcountry,” Saari says. “This is their ticket.” — JB

SNOWPRESS DAY 2 skipressworld.com/snowpress 25

show offs

snow fashion show It’s been said the first party is the best party, and that was certainly the case with Wednesday’s Snow Fashion Show that kicked off SIA. The event pulsed with life. Crowds got a sneak peek at next season’s hottest snow wear from brands including Auclair, Sport Obermeyer, Skullcandy, Neve and Plant Earth.

If you were there, you already know next season’s styles are awash with color and sophistication. If you weren’t, don’t despair. You can see the latest and greatest as you walk the show floor. — tom winter

26 SnowpreSS DAY 2 skipressworld.com/snowpress

Ski the BeSt of ColorADo

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show calendar friday, jan. 29, 2010 6:45AM - 9:30AM • Room 208 • christian fellowship 8:00AM - 9:00AM • Room 402 • Learn Boot Fit Secrets of Top Industry Pros • If you sell ski or snowboard boots, join Masterfit university for an exceptional fit skills building experience. • Steve Cohen 8:00AM - 9:00AM • Room 403 • Get Started in the world of ecommerce: ecommerce for Beginners • Step-by-step instruction for how to sell and market your products online and where to take your business next. • Mike Duncan 8:00AM - 8:30AM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SiA health insurance program administered by Zerochaos.

8:30AM - 3:30PM • Rooms 212, 207 • Up2Us Regional Cenference-Denver SOS Outreach • Up2Us is a national collaborative of sports-based, youth development organizations getting kids outdoors.

9:00AM - 6:00PM • Booth 3775 • Austria Night-Athlete Poster Signing at the Kastle Booth • Kastle Athlete Chris Davenport will be available to sign posters. We will also introduce new pro models.

9:00AM - 12:00PM • Booths 1355, 1555 • coffee and pastries for Buyers at the Screamer, inc. Booth 9:00AM - 3:30PM • Room 207 • Up2Us Regional Conference • Conference will unite professionals in the field of sports-based youth development featuring keynote speakers, breakout training workshops, networking opportunities, and a funders resource panel. Guest speaker lt. Governor Barbara o’Brien 9:00AM - 6:00PM • Booth 2568 • Chance to Win $100 Off Your Tail Wags Helmet Covers Order at the Tail Wags Helmet Covers Booth • Drop your business card in the ballot box for a chance to win $100 off your Tail Wags Helmet Covers order.

9:00AM - 6:00PM • Booth 105 • Crash the Yard at 105 • A community space dedicated to merging the art, entertainment and image into one cultural zone that emanates the lifesstyle of the snow sports industry. private meeting lounges are available and can be reserved onsite.

9:00AM - 10:00AM • The Yard, Booth 105 • Mile High Hangover Breakfast BLT Sandwich 9:00AM - 6:00PM • Coat & Bag Check • Vintage coat contest by outlyne Activewear • Drop off your vintage jacket or a cool photo of you in your vintage jacket at the Coat & Bag check sponsored by outlyne Activewear any morning at the show and at the end of the day outlyne Activewear Swiss & u.S. team will pick a winner for a new outfit from outlyne Activewear.

9:00AM - 6:00PM • Booth 2971 • white elephant Bra tree Gift exchange at the condit Booth • Bring an item or a swag to trade in, or give us your bra/undie for a chance to win some dope prizes! It’s that easy...nobody walks away empty-handed.

9:00AM - 1:00PM • Booth 3434 • Medical Health Screening by Life Health, Littleton, CO at the Rocky Mountain Sunscreen Booth • Life Health is providing complimentary facial derm analysis to help you be aware of your personal uV consumption.

9:00AM - 6:00PM • Booth 3434 • Colorado Skin Cancer Task Force - Volunteers from Colorado Cancer at the Rocky Mountain Sunscreen Booth • Coalition’s Skin Cancer Task force are available to answer your questions and give you free information on skin cancer prevention.

10:00AM - 6:00PM • Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court • X Games live feeds 11:00AM - 2:00PM • Booth 1261 • Caricatures at the Dohm-Icebox, LLC Booth • Sit down with our catalog cartoonist and see yourself drawn participating in your favorite outdoor sport.

11:00AM - 12:00PM • Booth 3042 • Skis, lies and Videotape at the Snowcraft Booth • Remember your first day on Skis? Snowcraft invites you to share your story on camera!

Enter a Drawing, Win Prizes!

11:30AM - 12:30AM • Room 402 • Selling Sales Skills to Salespeople: How to Train Your Sales Force to Get Results • Whether the size of your sales force is 1 or 1,000, learn the keys to training and motivating your team for sales success. • Kelly Coffey 11:30AM - 12:30PM • Room 401 • Are You Blogging, facebooking, twittering, and Flikring Your Way to New Customers? • Introduction to the power of social networks and how your business can harness that power to create brand loyalists and community members who will shop in your store and tell others to do so as well. • Lynn Switanowski-Barrett 11:30AM - 12:30PM • Room 403 • Tricks to Improve Ecommerce Website Traffic • Explore how to analyze web data to determine if your category pages, detail pages and checkout process are performing up to par and discuss best practices to help improve performance and increase revenue. • Mike Duncan 12:00PM - 11:00PM • 500 Sixteenth St • Denver Pavilions and Warren Miller Films • Warren Miller Screenings • Warren Miller films will play on our 20 ft screen.

12:00PM - 4:00PM • Booths 1355, 1555 • Meet Screamer team rider leslie Glen 1:00PM - 2:00PM • Room 402 • Selling Sales Skills to Salespeople: How to Train Your Sales Force to Get Results • Whether the size of your sales force is 1 or 1,000, learn the keys to training and motivating your team for sales success. • Kelly Coffey 1:00PM - 2:00PM • Room 401 • Facebook and Twitter-Web 2.0 Isn’t Just for Kids Anymore! Learn How to Build Your Brand and Drive Profits For Your Business • Learn why using facebook and other Social Media networks like twitter and You tube can be good for your business whether you sell to 20 year olds or 50 year olds. • Lynn Switanowski-Barrett 1:00PM - 4:00PM • Booths 1355, 1555 • Meet Screamer Team Rider Seth Hill 1:00PM - 2:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

2:00PM - 4:00PM • Booth 519 • Tattoo Artist at Sugapoint Booth • Tattoo artist and demo.

2:00PM - 3:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis? Snowcraft invites you to share your story on camera!

Enter a Drawing, Win Prizes!

3:00PM - 4:00PM • MBS Mountainboards Big AIr Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

3:00PM - 3:30PM • Booth 1323 • Go Pro Camera Giveaway at the Go Pro Booth • Stop by for a chance to win the Go Pro HD wearable sports camera.

4:00PM - 5:00PM • Booth 3223 • Belly Dancing exhibition at the ripperwrap Booth 5:00PM - 7:00PM • The Yard, Booth 105 • ”Generations” Short Film • Presented by The north face, protect our winters (pow) and actionsports filmmakers teton Gravity research which humanizes the debate on climate change by exploring the fragility of winter and the intrinsic value of snow to people across generations and cultures. Beer will be served.

5:00PM - 6:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

5:00PM - 6:00PM • Booth 3765 • rossignol with Max Mancini present Donation to Denver Childrens Hospital • Rossignol will present the Denver Childrens Hospital with a check for royalties from the System S7 pro Mancini, Max Mancini’s pro model.

5:30PM - 7:30PM • Earl’s on the 16th Street Mall at Glenarm and Tremont • Sport Obermeyer • Obermeyer SIA Apres • Relax after a full day at the show at Earl’s on the 16th Street Mall with drinks, food and good company on Obermeyer. Invite only - please stop by the obermeyer booth at the show to get your wrist band.

5:30PM - 7:00PM • Booth 1246 • Knock on Wood Band Live at the Ski Tops/Chaos Booth • Live music for everyone’s entertainment.

5:30PM - 6:00PM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SiA health insurance program administered by Zerochaos.

5:45PM - 7:15PM • Convention Center Lobby • Apres Ski & Ride Happy Hour • Join Visit Denver after the Snow Show for some fun entertainment, live music, libations and prize giveaways. enter for a chance to win Southwest Airlines tickets. Must be present to win.

Drawing takes place at 6:30 pM. 6:00PM - 7:00PM • CSCUSA Central Lounge and Food Court • SIA • SIA Canadian/ U.S. Rep and Retailer of the Year Awards: • Come grab a beer and join us to celebrate this year’s outstanding retailers and reps.

6:00PM • 7:30PM • Booth 4223 • Polarmax 25 Year Anniversary Party • Come celebrate Polarmax’s 25th year in technical base layer apparel. Food, drink and fun! By invitation only.

6:00PM - 8:00PM • Booth 3537 • Happy Hour at the High Sierra Sport Company Booth • SIA Show Buyers Special 6:00PM - 8:00PM • Booth 3722 • The Spectacle • Live Colorado Born Hip-Hop, free beer, cash bar, sunglass giveaways.

6:00PM - 9:00PM • Skyline Park, 16th St at Arapahoe • Aspen/Snowmass • Winter X Games Viewing Party • Skyline Park will be transformed into a Winter X Games viewing party with events broadcast live from Aspen/Snowmass on the big screen Thursday, Friday and Saturday from 6-9pm each evening. Everyone is invited to join the excitement SIA is bringing to Denver at Skyline park. Bud light will have a beer garden with $3 beer special with proceeds beneficiating the environment foundation.

6:30PM - 8:00PM • Hyatt Regency Denver • cocktail party for exhibitors by lSQ Funding Group L.C. • All exhibitors welcome for free food, drinks and open networking.

8:00PM - 2:00AM • Ogden Theatre, 935 E. Colfax Ave. • optic nereve, icelantic, Never Summer, Hestra & Fly Low • Living Legends Concert • ”Welcome to Colorado Party” with Icelantic, Never Summer, Hestra, Optic Nerve and Fly Low Gear. The Living Legends are a group of independent hip-hop artists and the show will feature special guests The umconscious. the doors open at 8pm and general admission tickets are available though ticketmaster.com for $22 each.

9:00PM - 2:00AM • Ink Monstr Warehouse, 3501 Delgany Ave • pow Gloves, Ride Snowboards, Spacecraft • Sognar & Ink Monstr presents Funk For Free • Live show featuring Del, Bukue One, DJ Musa, BITWISE: PLUS Spacecraft ALL STAR Sticker Sheet Release, FREE POW Drinkin Gloves and Featured Product “The 2010 RIDE/SPACECRAFT Collection”

Saturday, jan. 30, 2010 6:45AM - 9:30AM • Room 208 • christian fellowship 8:00AM - 9:00AM • Room 402 • from Andorra to Australia: take Your u.S. Brand worldwide • How to find potential distributors and customers, undertand regulatory requirements, successfully navigate international shipping, protect your brand identity and get paid on your sales. Attendees will receive a copy of the uS government’s “Basic Guide to exporting.”

• Danielle Dooley and Larry Brill 8:00AM - 8:30AM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SiA health insurance program administered by Zerochaos.

8:30AM - 9:30AM • Convention Center Atrium • national Youth Summit SoS outreach • Celebrate what the industry is doing to get kids outdoors through snowsports.

9:00AM - 12:00PM • Booths 1355, 1555 • coffee and pastries for Buyers at the Screamer, inc. Booth 9:00AM - 6:00PM • Booth 2568 • Chance to Win $100 Off Your Tail Wags Helmet Covers Order at the Tail Wags Helmet Covers Booth • Drop your business card in the ballot box for a chance to win $100 off your Tail Wags Helmet Covers order.

9:00AM - 6:00PM • Booth 105 • Crash the Yard at 105 • A community space dedicated to merging the art, entertainment and image into one cultural zone that emanates the lifesstyle of the snow sports industry. private meeting lounges are available and can be reserved onsite.

9:00AM - 6:00PM • Coat & Bag Check • Vintage coat contest by outlyne Activewear • Drop off your vintage jacket or a cool photo of you in your vintage jacket at the Coat & Bag check sponsored by outlyne Activewear any morning at the show and at the end of the day outlyne Activewear Swiss & u.S. team will pick a winner for a new outfit from outlyne Activewear.

9:00AM - 6:00PM • Booth 2971 • white elephant Bra tree Gift exchange at the condit Booth • Bring an item or a swag to trade in, or give us your bra/undie for a chance to win some dope prizes! It’s that easy...nobody walks away empty-handed.

9:00AM - 6:00PM • Booth 3434 • Colorado Skin Cancer Task Force - Volunteers from Colorado Cancer at the Rocky Mountain Sunscreen Booth • Coalition’s Skin Cancer Task force are available to answer your questions and give you free information on skin cancer prevention.

10:00AM - 6:00PM • Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court • X Games live feeds 10:00AM - 2:00PM • Booths 1355, 1555 • Meet Screamer team rider leslie Glen 10:00AM - 4:00PM • Korbel 2 • Malakye • Shmooza Palooza • Meet face to face with companies at a job fair/networking event for the snow sports industry.

11:00AM - 2:00PM • Booth 1261 • Caricatures at the Dohm-Icebox, LLC Booth • Sit down with our catalog cartoonist and see yourself drawn participating in your favorite outdoor sport.

11:00AM - 12:00PM • Booth 3042 • Skis, lies and Videotape at the Snowcraft Booth • Remember your first day on Skis? Snowcraft invites you to share your story on camera!

Enter a Drawing, Win Prizes!

11:30AM - 12:30AM • Room 401 • The Big Opportunity in Marketing to Women • Five ways to get started in increasing your share of female customers. • Elizabeth Howland 12:00PM - 11:00PM • 500 Sixteenth St • Denver Pavilions and Warren Miller Films • Warren Miller Screenings • Warren Miller films will play on our 20 ft screen.

12:00PM - 12:30PM • Rooms 403, 404 • Lunch and Networking • OIWC Gathering and Award Ceremony • Lunch gathering providing a unique opportunity to connect with other women in your industry along with honoring the 2010 industry Award winners.

12:30PM - 12:45PM • Rooms 403, 404 • Award Presentation • OIWC Gathering and Award Ceremony • Lunch gathering providing a unique opportunity to connect with other women in your industry along with honoring the 2010 industry Award winners.

28 SnowpreSS DAY 2 skipressworld.com/snowpress

12:45PM - 1:00PM • Rooms 403, 404 • Networking • OIWC Gathering and Award Ceremony • Lunch gathering providing a unique opportunity to connect with other women in your industry along with honoring the 2010 industry Award winners.

1:00PM - 2:00PM • Room 401 • The Big Opportunity in Marketing to Women • Five ways to get started in increasing your share of female customers. • Elizabeth Howland 1:00PM - 2:00PM • Room 402 • Show Me the Money: financing & Getting paid on International Sales • Learn how to maximize your profits on export sales and whether requiring cash in advance, selling on open account, or using letters of credit works best for you. Attendees will receive a copy of the US government;s “Trade Finance Guide.” • Dennis chrisbaum 1:00PM - 4:00PM • Booths 1355, 1555 • Meet Screamer Team Rider Seth Hill 1:00PM - 2:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

2:00PM - 4:00PM • Booth 519 • Tattoo Artist at Sugapoint Booth • Tattoo artist and demo.

2:00PM - 3:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis? Snowcraft invites you to share your story on camera!

Enter a Drawing, Win Prizes!

3:00PM - 4:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

3:00PM - 3:30PM • Booth 1323 • Go Pro Camera Giveaway at the Go Pro Booth • Stop by for a chance to win the Go Pro HD wearable sports camera.

4:00PM - 5:00PM • Booth 3223 • Belly Dancing exhibition at the ripperwrap Booth 5:00PM - 7:00PM • Room 502 • Shred Blog Summit 5:00PM - 6:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

5:30PM - 6:00PM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SiA health insurance program administered by Zerochaos.

5:45PM - 7:15PM • Convention Center Lobby • Apres Ski & Ride Happy Hour • Join Visit Denver after the Snow Show for some fun entertainment, live music, libations and prize giveaways. enter for a chance to win Southwest Airlines tickets. Must be present to win.

Drawing takes place at 6:30 pM. 6:00PM - 8:00PM • Booth 2534 • Austrian Rieder Bier Party at the Wintersteiger Booth • celebrate wintersteiger’s rich Austrian heritage by joining them for their favorite beverages.

6:00PM - 9:00PM • Ruby Hill Rail Yard • winter park resort and Denver parks and Recreation • Ruby Hill Rail Yard Project • Rail Jam event at Ruby Hill Rail Yard. Transportation provided, sign up at winter park booth (105)in the Yard.

6:00PM - 9:00PM • Skyline Park, 16th St at Arapahoe • Aspen/Snowmass • Winter X Games Viewing Party • Skyline Park will be transformed into a Winter X Games viewing party with events broadcast live from Aspen/Snowmass on the big screen Thursday, Friday and Saturday from 6-9pm each evening. Everyone is invited to join the excitement SIA is bringing to Denver at Skyline park. Bud light will have a beer garden with $3 beer special with proceeds beneficiating the environment foundation.

9:00PM - 1:30AM • Gallery 22, 821 22nd St. (22nd & Champa) • feed Your Soul SOS Outreach • Check out the best funk DJs in the west and help ten youth charities.

Sunday, jan. 31, 2010 6:45AM - 9:30AM • Room 208 • christian fellowship 8:00AM - 8:30AM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SiA health insurance program administered by Zerochaos.

9:00AM - 6:00PM • Booth 2568 • Chance to Win $100 Off Your Tail Wags Helmet Covers Order at the Tail Wags Helmet Covers Booth • Drop your business card in the ballot box for a chance to win $100 off your Tail Wags Helmet Covers order.

9:00AM - 6:00PM • Booth 105 • Crash the Yard at 105 • A community space dedicated to merging the art, entertainment and image into one cultural zone that emanates the lifesstyle of the snow sports industry. private meeting lounges are available and can be reserved onsite.

9:00AM - 6:00PM • Coat & Bag Check • Vintage coat contest by outlyne Activewear • Drop off your vintage jacket or a cool photo of you in your vintage jacket at the Coat & Bag check sponsored by outlyne Activewear any morning at the show and at the end of the day outlyne Activewear Swiss & u.S. team will pick a winner for a new outfit from outlyne Activewear.

9:00AM - 6:00PM • Booth 2971 • white elephant Bra tree Gift exchange at the condit Booth • Bring an item or a swag to trade in, or give us your bra/undie for a chance to win some dope prizes! It’s that easy...nobody walks away empty-handed.

11:00AM - 2:00PM • Booth 1261 • Caricatures at the Dohm-Icebox, LLC Booth • Sit down with our catalog cartoonist and see yourself drawn participating in your favorite outdoor sport.

11:00AM - 12:00PM • Booth 3042 • Skis, lies and Videotape at the Snowcraft Booth • Remember your first day on Skis? Snowcraft invites you to share your story on camera!

Enter a Drawing, Win Prizes!

12:00PM - 11:00PM • 500 Sixteenth St • Denver Pavilions and Warren Miller Films • Warren Miller Screenings • Warren Miller films will play on our 20 ft screen.

12:00PM - 1:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

12:00PM - 12:30PM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by Zerochaos.

2:00PM - 4:00PM • Booth 519 • Tattoo Artist at Sugapoint Booth • Tattoo artist and demo.

2:00PM - 3:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

2:00PM - 3:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis? Snowcraft invites you to share your story on camera!

Enter a Drawing, Win Prizes!

3:00PM - 3:30PM • Booth 1323 • Go Pro Camera Giveaway at the Go Pro Booth • Stop by for a chance to win the Go Pro HD wearable sports camera.

officiAl inDuStrY Supporter

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M3 Nordic Inc.

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PLEASE JOIN US IN CELEBRATING OUR 25TH YEAR IN BASE LAYER A P PA R E L A N D O U R PA R T I C I PAT I O N I N T H E W I N T E R XG A M E S. V I S I T U S AT T H E P O L A R M A X B O O T H ( # 4 2 2 3 ) TO C H E C K O U T W H AT ’ S N E W F O R 2 0 1 0 !

1800-770-8750 - Johna@rocesusa.com - SIA Denver Show - Booth # 4174

W W W. P

O L A R M A X .COM

WHO YOU GONNA SEE? HERE’S THE EXHIBITORS LIST As of 01/22/10, subject to change.

686 .....................................................................3213 180s LLC........................................................... 1548 3point5.com.................................................. 3540 5 Hour Energy..................................................616 5150 Snowboards .........................................3915 540 Snowboards...........................................1502 AASI - American Association of Snowboard Instructors ..........................220 ABS Avalanche Rescue Devices.................1121 ACADEMY Snowboard Co. ..........................3315 Advanced Racking Systems.....................3735 Adventive IDEAS/ActiVHeat ......................2122 Adventure Eye Video Systems (AEVS) LLC ......................................................3533 AFRC-Outdoor Gear, Inc. ............................2655 Airblaster........................................................ 4012 Alpina Sports Corp......................................2779 Alp-n-Rock LLC ...............................................1361 American Express ...................................... 4556 Ammatac ........................................................3347 Anakie Outerwear ........................................2419 Analog Clothing ........................................... 2910 Anon Optics ....................................................3013 Apex Sports Group......................................4355 APO-USA............................................................1120 Arbor ..................................................................2116 Arc’teryx Equipment Inc ............................1337 Arctix................................................................2468 Armada............................................................4329 Aspen/Snowmass Retail Work Area and Lounge ................................268 Aspire Brands LLC ...................................... 4034 Athalon Sportgear, Inc................................4165 Atlas Snow-Shoe Co......................................4131 Atmosphere NW LLC ..................................... 707 Atomic Snowboarding ..............................4055 Atomic USA, Inc .............................................4155 Auclair Sports, Inc........................................2167 Backcountry Access, Inc. ..........................3379 Bailo USA ........................................................1060 Bakoda Design Logic Accessories..........2107 Banshee Bungee ...........................................1807 Base Camp .....................................................4032 Bataleon Snowboards...................................724 Bausch and Lomb.........................................3142 BEARPAW........................................................... 773 Bergans of Norway .......................................564 Bern Unlimited LLC .......................................2119 Best Lockers .....................................................215 Betty Rides......................................................2314 Billabong USA.................................................3619 BitchBoards ................................................... 1306 Black Diamond Equipment Ltd. ..............2928 Black Diamond Sportswear Inc .................742 Blizzard............................................................3778 Boeri USA Inc ................................................4337 Bogs Footwear................................................934 Bolle’...................................................................523 Bond Clothing Inc ......................................... 1015 Bonfire Snowboarding Company............2102 Bonnier Mountain Group ...........................3551 Booster Strap ................................................3667 Boulder Gear .................................................2655 brandbase, Inc ..............................................4307 Brandwise........................................................4132 Briareos Inc ...................................................3377 Bridgedale......................................................3365 Briko North America ..................................3676 Briko-Maplus ..................................................3561 Buff, Inc. .............................................................419 BULA ..................................................................1028 Burgess Custom ........................................... 1550 Burton Snowboards....................................2503 Burton Snowboards.....................................2512 Buzrun Snowboards ......................................515 C.H. Robinson Worldwide .......................... 1658 C3 Worldwide .................................................2919 Caframo Limited ......................................... 3640 Cairn .................................................................3532 CAM Commerce Solutions ........................3733 Canada Goose ...............................................2563 Canadian Consulate General .....................369 CandyGrind ......................................................610 CAPiTA Snowboarding ................................3219 Celerant Technology Corporation ..........3167 Celsius Snowboard Footwear Company....................................... 722 Celtek ..................................................................518 CenterStone Technologies, Inc...............2969 Cersal Action Sports Inc. ...........................1907 Chaos ................................................................1246

Charlton ..........................................................4522 Cilla ...................................................................3423 COAL Headwear.............................................2919 Cocona Inc .....................................................1058 ColdDist LLC.....................................................1216 COLDPRUF Base Layer ...............................3546 Colorado Ski Country USA......................... 1747 Colorado Ski Country USA Central Lounge & Food Court...................2132 Condit Exhibits ..............................................2971 Conform’able.................................................4572 Copper Mountain Retail Work Area.......3773 CoreUPT Skis ...................................................506 CoVelo Clothing Inc .....................................1067 Crash Pads ......................................................2421 crazeeHeads inc ............................................948 Crescent Moon Snowshoes......................4033 Crested Butte Lounge and Restaurant Seating ........................... 4655 Crossfire Safety Eyewear .........................3463 CTR (Chaos Thermal Regulation)............1246 Czarnowski Display Services...................4245 DAKINE .............................................................2720 Dalbello-Elan Sports LLC ...........................4177 Dale of Norway, Inc ....................................... 769 DaleBoot .........................................................3749 DC Shoes, Inc.................................................3202 Demon International ..................................2309 Denali ................................................................1770 Dermatone ......................................................3174 Descente North America, Inc ....................345 Dincus Apparel ...............................................422 Disciple Gloves and Accessories

by Saranac .....................................................3528 Discrete Headwear......................................2967 DNA (Descente North America)................345 Dohm-Icebox LLC...........................................1261 DownUnders Footbeds ..............................4037 DPS SKIS..........................................................3269 Dragon Alliance..............................................1819 Drake .................................................................2107 Drop ....................................................................2411 DRYGUY LLC ...................................................3752 Dynafit ............................................................. 3374 Dynastar Skis ................................................3770 Eagle Products, Inc. ....................................1460 EasyLoungin ....................................................1021 Echo Design ....................................................1559 Eider ..................................................................1343 Eisbar USA.........................................................661 EK Ekcessories, Inc......................................3363 Elan Blanc........................................................1947 Electric ............................................................. 1016 Ellison Skis .....................................................3563 elope, Inc. ........................................................1359 EMSCO Group.................................................2463 Eps-Doublet ................................................... 4441 Erik Sports-WhiteWoods............................3576 Erin Snow.........................................................1073 ESTES Forwarding Worldwide...................4138 Eurosocks International............................2364 EVEREST AMERICA .......................................2864 Expand A Sign USA......................................3833 Eyewars Inc .....................................................3615 Fashion Lounge ..............................................1164 Fast Strap .......................................................3748 Fat-ypus Skis .................................................4240 FedEx Ship Center ........................................4516 Fera International Corp. .............................. 755 FEYEM s.p.a. ..................................................... 766 Fischer Skis US ............................................ 4568 Five Seasons ..................................................1736 Flaik .....................................................................219 Flow Snowboarding .....................................2921 Flux Binding ...................................................3622 Flying Tex.........................................................1237 FlyLow Gear ....................................................3169 FogShield Sport.............................................3142 Fortitude Skis................................................3570 Forum.................................................................1319 Foursquare.......................................................1319 Fox River Mills, Inc. ........................................ 573 Freewind Sports Co Ltd .............................2962 Fresh Powder Media LLC ...........................3034 Fuel ...................................................................2907 Full Tilt .............................................................3655 Gabel Sports Group (North America) Inc....................................3566 Garmont NA, Inc...........................................3365 GES Exposition Services ............................3164 Gibbon Slacklines ...........................................421

Giro Sport Design ........................................3228 Global Snow Hats.........................................4524 GoGo Sports Inc ........................................... 1466 GOODE Ski Technologies .......................... 3660 GoPro ................................................................1323 Gordini USA, Inc............................................ 3742 G-Performance ..............................................1775 Grabber Inc. ...................................................3243 Grandoe...........................................................3234 Granger’s ....................................................... 3568 Grenade Inc ...................................................3907 Halti USA ..........................................................1258 Hart Ski Corporation ................................. 4039 HEAD Snowboards........................................3155 Head Wintersports .......................................3155 Healthy Bacs ....................................................574 Heat Factory, Inc ......................................... 2844 Heelside ............................................................906 Hell is for Heroes ......................................... 1564 Helly Hansen (US) Inc..................................1755 HESTRA GLOVES, LLC ..................................2260 High Point Ventures....................................2867 High Sierra Sport Co...................................3537 High Society Freeride Company LLC ....3624 Highland Trading Company/ Sportube .........................................................3357 Holden ..............................................................3419 Horizon Agency, Inc Outdoor Sports Insurance .......................4555 Hot Chillys ......................................................3246 Hotfingers Gloves.........................................1777 Hotronic USA, Inc.........................................3355 H-PAK ...............................................................3378 Hyperbola........................................................1975 I FOUND............................................................ 2015 I.C.E. Inc .............................................................668 Ice Couture ....................................................2765 Icelandic Design............................................1032 Icelantic Skis ..................................................3371 Impact Canopies USA................................ 4035 Implus Footcare LLC .................................. 3568 Indo Board Balance Trainer ......................2719 InForm Sports LLC...................................... 4434 INNOVATIONS, NOW.............Grand Concourse Isaora ..................................................................1112 Itasca Footwear by C.O. Lynch Enterprises .........................................734 K2 Skis .............................................................3728 K2 Snowboarding .........................................4122 Kamik div of Genfoot America..................569 Karbon ................................................................ 175 Kastle GmbH ..................................................3775 KHL POLYURETHANE USA INC ....................363 Khombu............................................................1369 Killtec NA Inc. .................................................1749 Killy ....................................................................1343 Kiss My Face Corporation ......................... 3747 Kjus USA............................................................ 576 Klymit.................................................................642 KneeBinding, Inc. .........................................3565 Kneissl North America LLC ......................3478 Knitwits by Delux ..........................................1240 Koala Snow Sports, LLC............................ 4042 Kombi Ltd. ......................................................2849 Komperdell.....................................................3267 Kuhl Clothing..................................................2164 KUUsport Mfg. Ltd. ........................................4161 Kwik Tek, Inc. ................................................ 4344 L1 Outerwear .................................................. 1510 Lamar.................................................................906 Lange Ski Boots ...........................................3770 L-Bow Mittens................................................3645 Learn A Snow Sport (Consumer Initiatives) ......Grand Concourse Leisure Trends Group.................................2964 LEKI USA, Inc...................................................3571 Les Ettes Cosmetics.....................................3616 Level North America .................................. 3724 Liberty Skis ....................................................3855 Life-Link ..........................................................3365 Line Skis..........................................................3656 Liquid Boardwear .........................................4107 Little Hotties................................................. 3568 Loki ....................................................................1364 Lorpen North America Inc .........................1961 Love Hope Strength Foundation...............216 LTD Snowboards.............................................906 Lucky Bums Inc .............................................2771 M. Miller ............................................................. 762 Madshus............................................................4131 Magic Potion.................................................4043

30 SNOWPRESS DAY 2 skipressworld.com/snowpress

MANIC Snow.....................................................1815 Manzella Productions, Inc ........................2934 Mariner Business Solutions .....................2866 Marker Ltd ........................................................255 Marker Sport and Travel Bags .................4165 Marker USA ................................................... 4566 Marmot Mountain, LLC................................1243 MasterFit Enterprises ................................4374 MBS Mountainboards ....................................102 McDavid.............................................................1761 Mental ...............................................................1973 Mervin Manufacturing ...............................3607 Microfurr........................................................ 3360 Minus 33 Merino Wool Clothing.............. 1464 Mitchie’s Matchings ...................................... 373 Mitsubishi International Corporation .....224 Molehill Mt. Equipment, Inc......................2769 Moment Skis..................................................4333 Montana Sport North America Inc........3737 Monument Snowboards ............................2407 Moon Shadow ................................................1246 Morrow Snowboards ..................................3920 Mount Tec Gloves ........................................3633 Mountain Hardwear, Inc ..............................436 Mountain Menace ...........................................514 Mountain Uniforms .......................................559 NASTAR .............................................................3551 NSSRA - National Ski & Snowboard Retailers Association ................................3477 NSAA - National Ski Areas Association ................................................... 4442 NSP - National Ski Patrol ............................ 223 Nations Best Sports....................................4577 Nativ Boardriding Company ......................1314 Native Eyewear..............................................1238 NEFF...................................................................1507 Neve Designs..................................................1945 Never Summer Industries ..........................1515 New Wave Enviro Products ......................2869 Nidecker US Inc ..............................................1414 Nikita Clothing USA, Inc. ............................4221 Nils Inc ..............................................................1736 Ninthward Skis USA ................................... 4436 Nitro Snowboards ........................................ 1510 Nobis ................................................................2903 NoBoard .............................................................612 Nomis ...............................................................4307 Nordica USA....................................................4169 Northwave North America, Inc................2107 Nutcase Inc .....................................................3134 Oakley Inc........................................................1328 Olympia Sports Company, Inc.................3345 Omatic Snowboards .....................................2311 Omeez Apparel ............................................. 1468 Oneballjay ..................................................... 2908 O’Neill................................................................1523 Optic Nerve ....................................................3542 Optimal Furs, Inc. ..........................................1358 ORAGE ...............................................................1728 Outdoor Technology....................................1232 Outlyne Sports AG........................................1367 Outlyne Coat Check .........................Lobby A/F Parajumpers .................................................. 1564 Parle’ Your Style............................................1033 Patagonia Inc. ................................................1822 Pepper’s Performance Eyeware, Inc......2316 Pertex...............................................................4525 PG Exhibits ..................................................... 1650 Pinnacle Designs .........................................2766 PISTIL ................................................................1745 Planet Earth Clothing..................................4120 POC USA LLC ...................................................1023 point6 LLC ........................................................1551 POLARMAX - OPEDIX ...................................4223 POW Gloves ....................................................3207 Powderhorn ......................................................745 Precision Mountainwear/ Helix Snowboardwear.................................. 424 Press Room.................................... C Mezzanine PSIA - Professional Ski Instructors of America ................................220 Publik/Profile Apparel .............................. 3007 Pulse................................................................. 3160 Quiksilver Inc ................................................3702 R.E.D. ..................................................................2913 Ra Optics.........................................................3734 Rab ....................................................................3368 Racer USA.......................................................3545 Railyard Rails ................................................ 1506 Raw Revolution................................................512 Rawik................................................................2655

Real Earth Products LLC .......................... 3544 Recco Systems Ltd .......................................2819 Recon Instruments Inc .................................1110 Redfeather Snowshoes .............................3579 Regina Imports..............................................1569 Reichmann & Sohn GmbH.........................3342 Rental World ..................................................2974 reusch SnowSports.....................................2846 Ride Snowboards..........................................3915 RipperWrap ....................................................3223 Ripzone / Powder Room.............................4316 Roces USA, Inc ...............................................4174 Rocky Mountain Sunscreen .................... 3434 ROI—Recreation Outdoor Initiative.........4321 Rome Snowboard Design Syndicate ............................................719 Rossignol ........................................................3765 Rottefella ..........................................................3171 Roxa..................................................................3749 Roxy ..................................................................3702 Ruffolo Enterprises, Inc.............................3242 S4 Optics.........................................................3424 Sabre .................................................................3615 Salomon Snowboards ................................ 1802 Salomon USA................................................ 4047 Sans USA..........................................................1773 SCARPA North America, Inc. ......................3171 Schuessler/Jacob Ash Accessories.........750 Schure Sports U.S.A., Inc.............................. 175 Scott USA........................................................2837 Screamer .........................................................1355 Seirus Innovation ........................................2543 Serengeti Eyewear ........................................523 Sessions .............................................................2111 Shred Optics ...................................................1907 Shredalert ......................................................2307 SIA Information Booth.............Atrium Lobby SIA Registration ................................Lobby A/F Sick Stickz ..................................................... 3666 Sisco Sports USA ............................................513 Skadi Sports/Caamano................................659 Skboot .............................................................3663 SKEA, LTD ........................................................2469 Ski Kare ............................................................3361 Ski Logik...........................................................4134 SKI Magazine ..................................................3551 Ski Press World Inc........................................342 Ski Tops/Chaos/Moon Shadow/CTR....................................................1246 Skiing Magazine ............................................3551 Skijunk.com .................................................. 4443 SkiKaps ............................................................3358 SkiMetrix, Ltd ................................................3667 Skullcandy, Inc............................................... 1810 SlopeViews......................................................1010 Slytech Protection .......................................1907 SmartWool Corporation ............................2456 Smith Optics ..................................................2628 Smokin’ Snowboards....................................1012 Snapdry...........................................................3355 Sno Skins Inc ....................................................1161 Snow Angel ......................................................842 Snow Dragons...............................................2655 Snow Sports Consumer Initiatives...............................Grand Concourse Snowcraft Industries................................. 3042 Snowell North America ............................4044 Snowjam LLC ..................................................1502 SOLE..................................................................4357 Sound...............................................................4307 Spacecraft Inc ..............................................3407 Spark R&D.........................................................1816 Special Blend...................................................1319 Spice Snowboards........................................1502 Sport Obermeyer Ltd. ................................ 2473 Sportcaster Company, Inc........................ 3160 Sporthill, Inc .................................................. 2160 Sports Accessories America Inc ............2760 Sportube .........................................................3357 Spy Optic, Inc. ...............................................3707 Spyder Active Sports, Inc. ..........................1173 Starr Surf Skis LLC ......................................3423 Steamboat and Howelson Hill Restaurant Seating Area...................... 261 Stepchild Snowboards.............................. 3609 Stöckli Ski USA............................................. 3858 STOMP Design Unlimited Inc.....................2219 Storm Skis ..................................................... 3360 Strap Pad LLC ................................................3763 Sugapoint ..........................................................519 Sun Company Inc..........................................1762

Sun Valley Ski Tools Inc.............................3342 Sunbelt USA .................................................. 2540 Suncloud Polarized Optics .......................2628 Sunglass Management Design (SMDI Inc).........................................3722 Sunice ...............................................................1767 Superfeet Worldwide Inc. ........................ 2960 Surface Skis...................................................3557 Swany................................................................1777 Swivler Inc......................................................4522 Swix Sport USA, Inc......................................3174 Tabask...............................................................1558 Tail Wags Helmet Covers Inc. ..................2568 Technine..........................................................4307 Tecnica USA ...................................................3778 Terramar Sports Inc. .................................. 1350 The Best of the Southwest Restaurant Seating Area .......................... 4301 The Colorado Gems Retail Work Area ...........................................4521 The Faction Collective Ltd ....................... 4435 The North Face ...............................................328 The Original Muck Boot Company ..........1659 The Peapack Mitten Company ................2764 The Program....................................................1319 The Ski Channel.............................................. 267 The Slider Corporation ..............................3726 The Soze Group ............................................4572 The Yard .............................................................105 Therm-IC .........................................................4572 Thirty-Two Boots ......................................... 3208 Thorlo Inc .........................................................1561 Thule, Inc. .......................................................3933 Topper Crown International Inc. ..............849 Toyota Tsusho Corporation.......................1239 Transaction Resources Inc (TRI) ............3362 Transpack .......................................................2842 TransWorld Media ...........................................105 Trespass USA....................................................737 TREW....................................................................1119 Trikke Tech Inc. ..............................................4142 Tubbs Snowshoes .........................................4129 Turbine Boardwear .......................................1310 Turtle Fur Group .............................................1155 Tyrant Snowboards......................................3107 U4E.......................................................................315 UFO Plast.......................................................... 1774 Ugg Australia .................................................1252 Under Armour Performance ..................... 728 Union Binding ............................................... 3016 Unity Snowboard Manufacturing LLC .....................................................................2916 Universal Sports Network .....................Lobby Uvex...................................................................3174 Vail Resorts Inc.............................................3356 Vans ...................................................................3612 Venture Snowboards................................... 1916 Vew-Do Balance Boards ..............................1315 VIST North America .................................... 1965 Volcom................................................................710 Volk Performance Wear ............................4557 Volkl ..................................................................4557 VonZipper ........................................................3716 VR2 Distribution Inc.....................................1733 Warren Miller Entertainment ...................3551 Web Lounge ........................................Lobby A/F White Sierra .....................................................555 Wigwam Mills, Inc......................................... 2767 Winter Feels Good (Consumer Initiatives) ......Grand Concourse Winter Olympics & Snow Sports: Past to Present ....Grand Concourse Winter Park Restaurant Seating .............1302 Winter Park/Ruby Hill ....................................105 Winter Trails (Consumer Initiatives) .............................Grand Concourse Wintersteiger Inc. ........................................2534 With a Twist...................................................... 748 World United Industries Limited ..............1921 Wrong Gear Inc ................................................510 Yaktrax............................................................ 3568 Yellowman/YMX.............................................. 824 YRC (Roadway/Yellow) ................................4137 ZAG Skis ..........................................................4359 Zeal Optics .....................................................3224 Zero/The Fairfield Line .............................. 1348 Zimtstern North America .......................... 1019 Zinka.................................................................2423 Zipfy Inc. .........................................................3344 ZipperBack Gloves .......................................3751 Zuma Snowboards .......................................1502

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