SIA 2010 Day-1

Official PublicatiOn Sia SnOwSPOrtS ShOw

by the PubliSher Of Ski PreSS uSa

DAY 1

Colorado Convention Center - denver, Colorado, USa

Welcome to deNVer! Get SmArt With SemiNArS & cliNicS. hit the yArd At 6P for dJ klAW! JoiN uS for APrÈS, liVe muSic & free beer iN the Atrium lobby.

Also InsIde

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WHO NEW?

Welcome AboArd to Some cool NeW brANdS

SNOWBOARDS

cAmber cocktAil PArty of freSh flex bleNdS

SKIS DENVER WelcomeS SiA!

rocker GoeS to 11! deSiGN tech exPlodeS

FIRST CITY MOVE iN 37 yeArS!

4 FOR THE FUTURE

OVER 125 NEW EXHIBITORS Work the floor!

roSSiGNol’S tim Petrick tAlkS rooSter W/SNoWPreSS

OVER 125 NEW EXHIBITORS!

photo: aspen

GET SMART! Get iN oN SiA’S NoN-StoP buSiNeSS buildiNG SemiNArS

How We Build It! The SnowSporTS ManufacTurer’S Tale

BE IN THE KNOW

doWNloAd the SiA ShoW APP At ituNeS APP Store (SeArch SiA ShoW)

the Sia ShOw iS wireleSS — read thiS magazine Online at SkiPreSSwOrld.cOm/SnOwPreSS

EDITORIAL

EDITORIAL

EDITORIAL DIRECTOR // Peter Kray

EDITORIAL DIRECTOR // Peter Kray // peter@skipressmag.com

MANAGING EDITOR // Lori Knowles FRENCH EDITOR// Claudine Hebert FASHION EDITOR // Krista Crabtree SENIOR EDITOR // Eugene Buchanan SKI & ACCESSORIES EDITOR // Douglas Schnitzspahn SKI BOOT EDITOR // Steve Cohen SNOWBOARD EDITOR // Mike Horn DENVER EDITOR // Jason Blevins

SENIOR EDITOR // G.D. Maxwell // max@skipressmag.com EDITOR, CANADA // Lori Knowles // lori@skipressmag.com EDITOR, QUEBEC // Claudine Hébert // cloclo@mlink.net

PRODUCTION PRODUCTION MANAGER // Stéfan De Gagné PHOTO MANAGER // David-Olivier Gascon GRAPHIC DESIGNER // Martine Bélanger GRAPHIC DESIGNER // Vanessa Primeau Geoffroy PHOTOGRAPHY// Tom Winter SKIPRESSWORLD.COM/SNOWPRESS TECHNICAL SUPPORT // Patrick Leith PUBLISHING & SALES SALES AND PUPLISHER// Jean-Marc Blais SALES REPRESENTATIVE // Harry deHaas SALES REPRESENTATIVE // Scott Leonard SALES REPRESENTATIVE // Peter Kirkpatrick Printed by Publishing Printer

PUBLISHING & MARKETING PUBLISHER // Jean-Marc Blais // jmblais@skipressmag.com ACCOUNTANT // Nicole Vinet // admin@skipressmag.com PRODUCTION OPERATIONS MANAGER // Stéfan De Gagné // stefan@skipressmag.com PHOTO MANAGER // David-Olivier Gascon // David@skipressmag.com GRAPHIC DESIGNER // Martine Bélanger // martineb@lexismedia.ca GRAPHIC DESIGNER // Vanessa Primeau Geoffroy // vanessa@lexismedia.ca SALES SALES REPRESENTATIVE // Harry deHaas (905) 471-9276 // harry@skipressmag.com SALES REPRESENTATIVE // Alex Beauregard (514) 270-0997 // alex@skipressmag.com SALES REPRESENTATIVE //Scott Leonard // 970-274-6655 // scott@elevationoutdoors.com INTERNET TECHNICAL SUPPORT // Patrick Leith // patrick@solutionsgecko.com CIRCULATION CIRCULATION MANAGER // Marc Allard// marcallard01@videotron.ca While Ski Press World takes all possible precautions to ensure factual accuracy in its pages, it is not responsible for errors in the information published. Suggested retail prices printed in the magazine are subject to change without notice.

This magazine can be recycled. Please recycle where it is possible.

PHOTO: TIM KEMPLE

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SIA ショーへようこそ！

Welcome to the ShoW

BIENVENUE AU SIA

Welcome to the 2010 SIA Snow Show. We’re thrilled to be welcoming all Show attendees to our brand new location in the Colorado Convention Center. The city of Denver has rolled out the red carpet for the entire snow sports industry and I hope you take advantage of everything the city and state of Colorado has to offer.

Bienvenue au SIA Snow Show 2010. Nous sommes ravis d’accueillir tous les participants dans notre toute nouvelle localisation, le Colorado Convention Center. La ville de Denver a déroulé son tapis rouge pour la durée complète de notre grand événement de l’industrie des sports de neige. J’espère que vous saurez tirer profit de tout ce que la ville et l’État ont à vous offrir.

2010 is going to be an exciting year for snow sports. As the saying goes -- timing is everything and this winter, the entire world will have snow sports on the brain. The SIA Snow Show plus the Winter X Games plus the Vancouver Olympic Winter Games means the world will be tuning-in to snow sports in the months ahead.

With the SIA Snow Show move to Denver, this year will also provide even more opportunities for Show attendees to celebrate their passion for snow sports. We were excited to announce the free skiing/riding packages created by Colorado Ski Country USA and we’re also looking forward to seeing everyone on the slopes at the On-Snow Demo/ Free Ride Fest on February 1st and 2nd.

The Show itself will be jam-packed with over 100 new exhibitors, educational seminars, parties, events, athlete appearances and so much more. For a snap shot of next year’s hottest trends, check out the INNOVATIONS, NOW new product exhibit on the first floor of the Colorado Convention Center. And for a quick reference of all Snow Show daily happenings, be sure to pick up a copy of the SnowPress Show Daily each morning.

One last note -- as a member-owned trade show, the SIA Snow Show is truly Your Show. SIA would not be able to put on a successful Show without support from the entire industry. I want to thank all the retailers, buying groups, SIA members and representatives that exhibit at the Show.

YOU make the SIA Show the biggest and best snow sports trade show in North America.

See you at the Show, on the hill, in the park and on the trails.

Respectfully, —DAVID INGemIe

OFFICIAL INDUSTRY SUPPORTeR

2010 s’annonce une année excitante pour les sports de neige. Comme le dit le proverbe il faut saisir l’occasion au bon moment. et cet hiver, la planète vibre au rythme des sports de neige. Nul besoin de vous rappeler qu’après le SIA, s’ajouteront les Winter X Games et les Jeux olympiques de Vancouver.

2010年SIAスノーショーにようこそ。ショー参加者の皆 様全員をコロラド・コンベンションセンターにある私ども の新装地にお迎えすることに興奮を覚えております。コ ロラド市はすべてのスノースポーツ業界を盛大に歓迎し ており、私も皆様方が同市とコロラド州が提供するすべ てをご利用されるよう希望します。 2010年はスノースポーツにとってエキサイトする年にな ります。諺にあるように、タイミングがすべてです。この 冬、全世界はスノースポーツに熱中するでしょう。SIAス ノーショー、冬季Xゲーム、そしてバンクーバー冬季オリ ンピックゲームの開催で世界はこの数ヶ月でスノースポ ーツにかじりつくことになります。

Le déménagement du SIA Snow Sport à Denver réserve une multitude de possibilités aux participants de l’événement venus célébrer leur passion pour les sports de neige. Plusieurs forfaits gratuits de ski/planche ont été mis sur pied par le Colorado Ski Country USA. Ils nous tardent de vous voir tous sur les pentes de la station Winter Park lors des journées démos du SIA prévues le 1er et 2 février.

SIAスノーショーがデンバーで行われることで、今年、シ ョー参加者はスノースポーツへの情熱を称える機会をも 与えられるでしょう。私どもはコロラドスキー・カントリ ーUSAが提供する無料スキー・乗車パッケージを喜んで お知らせしましたし、2月1日および2日にオンスノーデ モ・無 料乗車祭のゲレンデで 皆様 方にお会い出来るの を楽しみにしております。

Le salon, lui-même, s’annonce exaltant avec la participation de plus de 100 nouveaux exposants, séminaires, événements, rencontres avec athlètes et encore plus. Pour vous tenir au fait des nouvelles tendances, assurez-vous de visiter le kiosque INNOVATIONS, NOW au premier plancher du Colorado Convention Center. et bien sûr, afin de ne rien rater des événements quotidiens, procurez-vous tous les matins une fraîche copie du Snowpress Show Daily

ショーは100以上の展示者、教育セミナー、パーティー、 イベント、選手の出席などでごった返すことでしょう。来 年の最新トレンドのスナップ写真については、コロラド・ コンベンションセンターの1階にあるイノベーション、ナ ウ新製品展示所で尋ねてみてください。すべてのスノー ショーの日々の 行 事 を 迅 速に問 合 せ するには 、スノー プレスショー・デイリーのコピーを毎朝必ず入手して下 さい。

enfin, le SIA Snow Sports demeure votre Salon. Notre organisation ne serait pas en mesure de mettre sur pied un tel événement sans le soutien indéfectible de toute l’industrie. Je veux remercier tous les détaillants, les groupes d’acheteurs, les membres du SIA et les représentants de chaque kiosque inscrits au salon. Vous faites de cet événement le plus gros et le plus important salon professionnel des sports de neige en Amérique du nord.

最後のお知らせ－SIAスノーショーはメンバー所有のト レードショーとして、まさに皆様のショーです。SIAは業 界全体のサポートなしでショーを成功裏に開催すること は出来ません。私はすべての小売業、買付グループ、SIA メンバー、ショーに展示される代表者の皆様方に感謝申 し上げます。SIAショーを北米 最大かつ最良のスノース ポーツ・トレードショーにするのはあなた方です。

Je vous revoie au salon, sur les pistes ou dans un parc à neige, Respectueusement —DAVID INGemIe

ショー 、ゲレン デ、公 園 そして小 道 で お 会 いしましょ う。 敬具 —DAVID INGemIe

SNOWPReSS DAY 1 skipressworld.com/snowpress 5

TOP NEWS

Building the Future: Denver to Host Youth Summit A number of SIA Snow Show attendees, representing manufacturers, retailers, resorts and nonprofits, have joined forces with government agencies and politicians to promote the benefits of getting youth involved in winter sports activities.

On Saturday, January 30, member organizations of the burgeoning Recreation Outdoor Initiative (ROI) movement, sponsored by SIA, will host the first National Youth Summit.

Member organizations of the ROI currently combine to ensure 50,000 youth are involved in winter sports each season, and the focus will be to double the effort so that one million youth are involved in winter sports by 2020.

Hundreds of Denver students who have participated in winter sports programs will gather at the Colorado Convention Center to listen to speakers discuss the importance of getting more youth in winter sports activities, before departing to enjoy the day skiing and snowboarding at Copper Mountain and Keystone Resort.

Denver Welcomes SIA Snow Show After being in Las Vegas for 37 years, today the 2010 SIA Snow Show starts a brand new tradition in Denver with the hottest snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings and parties.

The sold-out Snow Show here at the Colorado Convention Center features more than 3,100 exhibitors representing more than 800 snow sports brands, including more than 125 new exhibitors. After the Show, the industry will head up to the mountains for the first international On-Snow Demo/Free Ride Fest (February 1-2) at Winter Park Resort and Devil’s Thumb Ranch, to demo the new gear they’ve just seen at the Show. More than 150 brands will be involved in this industry-only, two-day event filled with demos, races parties and catching up with industry friends.

Speakers for the Youth Summit include former and current heads of SIA and National Ski Areas Association, who will discuss efforts by manufacturers, retailers and resorts to get kids in winter sports. All speakers and high-profile attendees will be made available for questions by the media following the event. — PK

“The city of Denver has rolled out the red carpet for the entire snow sports industry and we’re encouraging members to take advantage of everything the city and state of Colorado has to offer,” says David Ingemie, SIA President. — PETER KRAY

Head Retailers Vie for Lindsey Vonn Downhill Ski At 4 p.m. today, one lucky retailer will win a 216cm downhill ski autographed by Olympian Lindsey Vonn, named this week as the U.S. Olympic Committee’s Sportswoman of the Year. To be eligible for the draw, all retailers have to do is swing by the Head booth (#3155) and drop a business card into the box After switching from Rossignol and signing with Head last summer, Vonn has used her World Cup DH skis to win five out of five World Cup downhills this season. She’s also won two out of four Super Gs and the only Super Combined of the season, putting her as the favorite heading into Vancouver. “I’m really glad to have made the change last summer,” she says. “The Head staff provides great support and does its best to have me skiing as fast as possible.”

The promotion is a first for Head, which also sponsors Bode Miller. “It has to be the best thing we’ve ever given away,” says Head sales and marketing manager Jon Rucker. “She’s the face of ski racing today.”

He adds that logistically, it was a difficult promotion to pull off. “It was a serious feat to get these skis here,” he says. “We had to have someone meet her in Europe and then ship them off in time for the show.”

Head’s sales and marketing manager Jon Rucker.

6 SNOWPRESS DAY 1 skipressworld.com/snowpress

The ski should also prove a boon to the lucky winner. “I can only imagine how I would leverage it if I was a retailer and got to hang it on my wall,” says Rucker. “It would mean a lot to have something like this.— EUGENE BUCHANAN

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TOP NEWS

Ski Tuning

“I CAN DO THAT…” If, in fact, ski tuners do scuttle around the slopes dribbling business-boosting pebbles, they’ve been mighty busy in the central Rocky Mountains. “All good tuners seed the mountain with rocks,” says wiseacre Jim Vermillion with Sun Valley Ski Tools.

Vermillion is, of course, joking. But ski tuners and tuning equipment makers are thriving this season as snow fails to blanket base-shredding slag, and rationing riders embrace the DIY ethos.

“We are seeing more and more people with an I-cando-that approach these days,” says Jim Curtis with Canada’s KUUsport tuning tools, which is using this year’s show to launch a big push into the lower 48.

“There are always converts who are tired of spending $20 to $30 for a tune.”

And when those tunes reach several times per season, demand for P-Tex, wax, waxing irons, files, scrapers and tuning equipment surges. It’s not just consumers pushing for more. Shops are needing more technical help with their machines, and with upgrading their tuning gizmos.

Tim Lewin, tech service rep with Montana Sport, shows off his company’s fully-robotic ski tuner.

“Lots of people aren’t buying new skis but they are getting tunes,” says Tim Lewin, tech service rep for Montana Sport, which sells everything from small manual waxing and edging machines to a $200,000 robotic suite that works like a spa for all boards. “The back of the shops are busy.”

Buyers seem to be dipping their toe back into spending and that’s good news for the folks who peddle value.

Swix Sport has enjoyed 9% to 10% annual growth in recent years.

“This is one of the few sports out there where what you do to your equipment, you immediately feel,” says Swix’s Dane Stephenson.

And nothing feels better than a freshly tuned ride. Especially when the rider did the tuning. “It’s one of the nicest ways to pat yourself on the back,” says Vermillion. — JASON BLEVINS

The Reichmann ski tuning machine offered

by Sun Valley Ski Tools.

All You Need Is Glove Accessories sell even when the economy is down and conditions on the mountain are miserable.

Likewise innovation is important when brands need to stand out in a dwindling market share environment. So expect to see some hot new gloves on the floor. Here’s the best of what we have seen.

Insulation still sells. Burton’s Oven Mitts use Primaloft for a snowboard-specific mitten in its AK line of performance wear, and Kombi’s latest, the Outland, also uses Primaloft along with a waterresistant soft shell material for better feel.

With its ECO-X, Swany has brought the first fully-recyclable glove to market, using a Tejin recycled EcoStorm polyester and an ECO-X recyclable waterproof/breathable membrane. The glove even comes with an envelope to ship it back when it wears out. The recycled gloves require 84% less energy and cut CO2 emissions by 77%. Swany gives a 10% discount for sending back used gloves.

Mountain Hardwear has teamed up with Italian company OutDry to create a new process for including a waterproof/breathable membrane in a glove. In general those membranes have been a glove within a glove, sandwiched between shell and liner. With the outDry process, the membrane is actually attached directly to the shell.

Swany’s new ECO-X glove is fully recyclable.

8 SNOWPRESS DAY 1 skipressworld.com/snowpress

Arc’teryx has also created a process to bond a Gore Pro Shell membrane to the shell in its Alpha SV glove. That was just the beginning — the brand also developed an anatomically correct pattern of three lobes around each individual finger for better articulation, and the glove features a removable Polartec Wind Pro liner.

— DOUG SCHNITZSPAHN

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WHO NEW Nearly 100 new exhibitors are on the Colorado Convention Center floor here at the first ever SnowSports Industries America Snow Show, helping fuel the energy and innovation for where our industry goes next. Check out the aisles to see all of them, and check our ‘Who New’ column every day as well, for a snapshot of some of the newest stars of snowsports.

KÄSTLE

Starr Surfskis

They’re Baaa-aaaack! That’s the storyline behind Kästle, one of the oldest brands in skiing making its first return to the show since the mid-1980s. Let’s digress, for his-

There’s a new wave of the future when it comes to skiing. So says the founder of Starr Surfskis, whose yearold company is attending the SIA show to debut a new line of stand-up paddle skis.

tory’s sake. Founded by Anton Kästle in 1924 in Wels, Austria, the ski-maker was bought by the Benetton Group in 1991, which shelved the brand shortly later in favor of making Nordica skis.

“We want to show the industry that there’s a new type of skiing to be done, and new terrain,” says founder Jason Starr. “This lets you ski on any type of waves, whether they’re on the ocean, a river or a wake.”

With different binding options from a simple footstrap to the “P-Slip,” the company offers two types of skis, a tow-in and stand-up. The tow-in, which lets you “ski using a wave as the slope,” is more buoyant and edgy, measuring 5’3” long and eight inches wide. The stand-up paddleski is nine to 11 feet long and can be used for everything from cross-country-style touring to wave surfing. “I’ve always wanted to ski waves downhill, and this finally lets you do it,” says Starr, who has secured patents for the product and plans to show it to

In 2007, motorcycle maker KTM, along with a group of ex-ski racers racers led by former Fischer President Siegfried Rumpfhuber, bought the brand, re-launching it with the four-model Comeback Collection. The comdealers and solicit manufacturing interest from larger companies at this year’s show. “It really lets you get edge-to-edge.”

Lest you think he’s the only one pursuing the ski wave dream, this winter pro skiers Mike Douglas and Cody Townsend took the skis to Hawaii to tow-in ski big waves in a video shoot for Salomon. — EUGENE BUCHANAN

pany has now expanded its product line to include nine models, including two new pro models: the new FX- Freeski Mountaineering skis, designed for pro team athletes Chris Davenport, Lorraine Huber, Karine Falck-Pedersen and Griffin Post; as well as the Hugo Harrisson-inspired freeride super-fat MX108.

“The athletes are all delivering outstanding results on them from the Freeski World Series and Freeride World Tour,” says spokesperson Mavis Fitzgerald. Also new at

Native Eyewear Don’t worry, the company name isn’t a play on that corny Colorado bumper sticker. In fact, Native Eyewear only moved to the state from its 12-year home in Philadelphia in November 2008, after it was sold to Costa del Mar eyewear parent AT Cross. But that doesn’t mean its seven Denver employees don’t live the Rocky Mountain lifestyle, which is the premise behind the brand.

SIA is the LX line, whose two models (LX72, LX82) come in between the MX & FX line in waist size, with a more forgiving sidecut and lower price point.

It’s doing so with a flare, launching 10 new sunglasses, an eyewear retainer program, and two new goggles for 2010, bringing its total product line to 26. The new goggles, the Mission and Siege, feature a double spherical polarized lens and Loc Jaw interchangeable lens system for varying light conditions – perfect for that Colorado glare. — EB

With on-hill component masters, Fitzgerald says, “We’re coming to the show to better serve our current retailers, grow our retailer base and in general increase the visibility of our brand.” — EB

“We’re a bunch of mountain bikers, skiers, snowboarders, climbers and triathletes,” says Vice-President of Sales Kevin Karch. “Knowing SIA would be in Denver fi ve blocks from our offi ce, we thought we’d take the opportunity to support our existing dealers and open new ones.”

10 SNOWPRESS DAY 1 skipressworld.com/snowpress

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TOP TREND

2011 Snowboard Source ROCKERED BOARDS FLEX THEIR CORE

According to Rossignol Snowboard’s Eric Hutchison, “Sidecut and Camber are the two trends that are driving the industry like a runaway locomotive.” This has been the trend for a couple years, and companies like Rossignol keep refining, and redefining their proprietary technologies. Rossi’s has three levels of Amptek camber technology: all mountain, freestyle, and Auto-Turn. They’re also blending Mervin’s Magne Traction with Amptek camber on models like the One Magtek, Diva Magtek (women’s) and Jdub Magtek.

Burton’s Custom Flying V features a blend of traditional camber and rocker. It’s designed to maintains the “pop” of camber but also integrate the more laid-back ride of rocker.

“It’s all about different strokes for different folks with camber being the foundation of a broad and confident stroke for riders that demand performance and precision from their snowboard,” says Burton Snowboards Product Manager Brendan Murphey. The same emphasis on versatility carries over to Burton’s women’s line and boards like the Lip Stick.

“Springloaded boards like our new Flying V shape give you everything that you could possibly want in a board,” says Burton’s Ali Kenney. “You get the loose, floaty, fun and easy feel of having your contact points up off the snow and rocker in the middle, but you have this insane grip, control, and pop with the combo of camber and frostbite edges underfoot.”

Up at Mervin Manufacturing HQ, Lib-Tech and Gnu continue to peel back the layers of banana technology and feature Magne Traction in boards throughout both lines. The big splash for Lib is a T. Rice pro model splitboard called the “Voila.” In addition, they’ve replaced traditional fiberglass with more environmentally friendly, damp and lively Basalt volcanic fibers in their lines, says Mervin’s Pete Saari. Also from Mervin’s, Gnu’s new Danny Kass C2 BTX blends camber with banana tech.

Ride Snowboards is refining their camber profiles for 2011 as well, and both the men’s DH2 and women’s OMG feature new proprietary “ProRize” shapes.

According to Ride, ProRize is shaped with a long, stable flat zone for landing stability and pop. It’s built for going big and locking in landings.”

“It’s all about different strokes for different folks” More rocker innovation? Sure, why not.

Palmer Snowboards has also corraled its camber offerings into style-specific shapes. According to Palmer’s Bud Fawcett, a new FLF(Feels Like Flying) Rocker design will be featured in the redesigned Burn, Pulse, Liberty, and Halo.

Arbor rockered out more boards for next year, including the women’s Cadence and men’s Westmark, which also feature wood cores built from 100% FSC certified, sustainably produced poplar. And every board in the Arbor line is now built with an ultra thin protective top foil made using 30% castor bean-based bio-plastic.

Numero uno for Forum in 2011 is the all-new Holy Moly board featuring Combo Platter technology. Combo platter tech is… you guessed it, a blend of camber and rocker. Forum says the Holy Moly is a park-driven deck combined with the forgiving and playful ride of rocker.

Salomon groups their camber options into the Mustache Menu. The Sick Stick is shaped with proprietary Pow Rocker, and Wolfgang Nyvelt’s powderboard of choice has a quadratic sidecut paired with low/flat camber.

Last but not least, Jeremy Jones new Jones Boards line will feature a freeride board also available in a splitboard version called the Solution. Jones says “I designed the Flagship with Directional Rocker and a Blunt Nose to keep the tip floating, Magne-Traction and camber under the feet to edge on ice, a long radius sidecut for speed and railing turns, a shortened running length for maneuverability, and a freestyle tail to land switch in powder.” Sounds like he’s got it all covered.

—MIKE HORN

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Photos: MIKE HORN

Now that pretty much every company is cooking up its own “camber cocktail” and sidecut stories— and they’re all calling it something different—manufacturers are trying to demystify the tech stories behind their snowboards. That way, the average rider doesn’t need a Ph.D to understand how they work and why. Rockered shapes continue to get tweaked towards specific styles, from freestyle to freeride, and a few companies have added beginner’s rockered boards since it’s more forgiving than traditional camber. Otherwise, many of last year’s top models are holding strong.

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TOP TREND

SKIS 2010 ROCKER, FLAGSHIPS & STRONG WOMEN Maybe the most important development in the history of ski construction, rocker, early rise, splay or reverse camber design is progressing so quickly, the biggest concern is figuring out how to help consumers keep pace. One answer is a deeper commitment to ‘flagship skis,’ maintaining a second level of name/brand recognition. Another is betting on park skis and badass women’s skis, tapping into two still emerging markets. Here are the highlights: ARMADA: In the AR7, Armada’s brand-building AR6 gets widened and reconstructed with a swingweight lowering sidewall. Also EST Park Rocker debuts in the pipe slaughtering Halo.

ATOMIC: Atomic’s flagship Nomad series gets all-mountain ‘Adaptive Camber’ in the Savage Ti and Blackeye Ti. ‘Rocker Camber’ hits center stage in Chris Bentchetler’s new Bent Chetler, (123 mm waist, 183 length) while the Atlas rules for going big in the backcountry.

Black Diamond continues its all-terrain assault with the Aspect, a wide-bodied (13090-117), superlight ski for lifts and pow. For women, the Starlet has even wider features (136-100-122), and a paulownia wood core.

BLIZZARD: IQ Power is a full suspension, carbon fiber interface in the high performance G-Power FS IQ MAX and all-mountain M-Power, + the flagship Magnum 8.1 IQ Max and women’s Crush IQ. Dynafit: The Stoke, (130-106-120) combines early rise, beefy sidewalls, and a paulownia body with stringers of beech and bamboo for both powder and challenging steeps. Ski Pro Greg Hill, a respected ski professional worked with engineers to shave weight and embody a ski that leaves no room for error in “no-fall” zones.

DYNASTAR’s refined line gets even cleaner with the Sultan 94, a super versatile performer with a 94mm waist, and the all-mountain women’s Exclusive Eden, with a soft-flexing wood core. The legendary Legend line adds the Pro 115, a big rocker, big mountain, backcountry machine.

Smart ski merchandising from ELAN sees Magfire and Speedwave merge under torsion-optimizing WaveFlex technology, especially in the WaveFlex 78Ti and WaveFlex 14.

A targeted ‘rocker’ story in four ‘Profiles’: Classic, Resort, BC, and Park Rocker for catch-free spins also debuts. Olympus is the new Summit Series flagship, with Resort Rocker.

And Brad Holmes’ new Boomerang and Pogo Sticks rock Park Rocker. See how easy that is?

Fischer offers three degrees of early rise in the Watea line, and then a powder hull in the 114. The all-mountain Motive offers waist-widths from 74 to 84 mm, and some very motivating dealer margins for next year.

Nordica gets aggressive with the meat of the market with Fire Arrow, a ripping frontside series. And feeds high-tech to the park segment with the Ace of Spades (a symmetrical comp ski with 2 sheets of Ti), and all-mountain/park boards like the Dead Money.

HE AD’s Flow Ride tech is equally succinct: Rocker when you want it, stability when you need it. Optimized tip flex AND edge hold meet in the Peak 78 PRO (124-78-110). Kinetic Energy System (KERS) enhances HEAD’s vibration=energy=speed heritage in the Super Shape i.Titan, and ‘Jerry’ and ‘Carlos’ complement the Jimi in the big mountain line.

Sustainable cores, Troy Lee graphics and AmpTek are Rossignol’s big stories. Combining traditional and reverse camber, AmpTek can be fine-tuned for big mountain float and grip in the S7 and S3, but also easy initiation in the all-mountain Avenger 74. ‘U Rocker’ rocks the jib, while the women’s Echo series is low-impact on nature, but not your turn.

Kästle returns to the SIA floor with nine models, including the FX- Freeski Mountaineering skis, designed for pro team athlete Chris Davenport, and the Hugo Harrisson-inspired super-fat MX108.

Salomon’s freeski positioning extended to Maui, where team riders recently skied big waves. On snow, three new models take freeskiing to a wider market in the Sentinel and Enduro, with full wood cores + 2 sheets of ti for all-terrain, and the Twenty Twelve, matching tip and tail rocker with ‘zero’ camber for effortless spinning AND carving. Salomon also relaunches the Driver binding.

K2 unveils BASELINE Technology, featuring: Traditional Camber, Speed Rocker, Catch-Free Rocker, Jib Rocker, AllTerrain Rocker and Powder Rocker across nearly its entire line. The all-new A.M.P. Series (All Mountain Performance) replaces Apache, and the BackSide series gets new widths, top sheet tech and profiles. Factory Team gets new park-specific models, widths and profiles in Seth and Kung Fujas.

Line applies its one-of-a-kind Skate Deck construction in its new Stepup for newschoolers. For freeride, a 115 mm waisted version of the Prophet redefines the one ski quiver.

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Volkl’s Gotama and Mantra get new graphics and a frontside-friendly stablemate, the Kendo, w/2 sheets of metal and a narrower waist. The freeskiing collection addresses: Big Mountain, All Mountain, and Park and Pipe, where the Bridge, with Völkl’s Extended Low Profile (ELP) debuts for big mountains and freestyle. The Unlimited series gets game improvement in Progressive Technology, and women score the Kenja with ‘Bio-Logic’ tech.—PETER KRAY

SKI THE BEST OF COLORADO

COVER STORY

The Snowsports Product Cycle: How We Build It THE MANUFACTURER’S TALE

BY EUGENE BUCHANAN

Our business, our livelihoods and the base reason for this very SnowSports Industries America 2010 Snow Show is based on product – those boards, skis, boots, bindings, apparel and accessories that you see in the shops and feel underfoot. While the consumers buy it, retailers sell it, reps promote it and media pimps it, it’s the manufacturers who built it. They take the biggest risks in bringing product to market, and reap the biggest rewards when it succeeds (save for those of us who get to rock all that sweet gear on the slopes).

And whether it’s a new board or a pair of iPod-compatible gloves, there’s a hard cost associated with developing such snowsports wares. Manufacturers are betting on a bottom line that, like a ski lost in powder, may or may not appear. In today’s economy, that gamble takes more guts than ever.

Thankfully, there’s plenty of upshot. SnowSports Industries America’s 2009 Snow Sports Market Intelligence Report shows that the 2008/’09 season saw more than $2.8 billion in sales of snow sports equipment, apparel

and accessories from specialty shops and Internet sales.

Included in this was $760 million in equipment sales, $1.1 billion in apparel and $951 million in accessories.

month ever recorded, with 18 feet setting an early base for the 2010 Winter Olympic Games. And all this bodes well for manufacturers continuing to invest in snowsports.

More good news: After 11 months of month-overmonth decreases, outdoor equipment sales increased in October. According to Boulder, Colo.’s Leisure Trends Group, specialty and chain stores were up 12 percent in dollars and Internet sales climbed 27 percent. All store sales increased 15 percent compared to 2008 and up 24 percent compared to 2007. Sales for the month were $390 million, an October record.

“There’s been more technology in the past 15 years than any other time in history, and it’s exploding even more now,” says Anthony De Rocco, VP of global brand and product development for K2 Sports. “Exciting things are happening across a lot of categories.”

“When sport enthusiasts start buying, it’s the first sign the economy is turning around,” says Leisure Trends’ Jim Spring. “Americans may postpone purchasing automobiles, but sooner rather than later they’ll buy a new parka.”

The trigger is likely the weather. October was the third coldest on record in every state except Florida, as well as the wettest, according to the National Climatic Data Center.

November even marked Whistler Blackcomb’s snowiest

16 SNOWPRESS DAY 1 skipressworld.com/snowpress

But getting new innovation to market isn’t easy. It involves sales, marketing and development teams all working together. “All three need to be firmly planted on the ground and the stool needs to be stable,” says De Rocco. “New ideas always create manufacturing challenges, but you have to be able to adapt.”

As far as playing fortuneteller with trends, it boils down to market research. “We believe in building products the market wants to buy, rather than products we want to force on the market,” says Dalbello/Elan vice-president of marketing Matt Titus.

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COVER STORY What goes into making a boot?

Mike Aicher, alpine product category manager of Salomon says of the c o m p a n y ’s n e w Quest (four years in the making) that it encompasses “New molds, new shells, new liners and even a new patented hiking mechanism. We’re doing to boots what people have done to skis – this is the first alpine performance downhill boot truly for all terrain.”

Aicher says the company incorporated athlete feedback for a true freeskiing niche. He says.

“It used to be that World Cup performance and heritage determined success. But the fundamental perception of boots has changed. Now people want to access every kind of terrain, which often means hiking.”

To solve the uphill need, Salomon incorporated three-density rubber traction into the sole; a patented hike/ski mechanism; and decreased its buckle count to three to eliminate weight. “Fit and alpine downhill performance have always been our driving forces,” says Aicher. “Those are uncompromising. So we had to start there first.”

A CASE STUDY IN SKI BOOTS The company does this by getting input from athletes, retailers, reps and even consumers, and then producing products that meet those needs. “Retailers are the best eyes and ears you could have,” says Titus. “They see it from both sides – the manufacturer and consumer’s.”

A case in point: Dalbello’s new fourbuckle overlap ‘Scorpion’ boot. The company first determined a need via market analysis, then set benchmarks to determine validity and price. “You have to know where you’re heading beforehand,” says Titus. “Once you get your performance and pricing structures in place, those dictate such things as materials.”

18 SNOWPRESS DAY 1 skipressworld.com/snowpress

SKI THE BEST OF COLORADO

A Deal of Epic Proportions.

Even though Epic Season Pass sales are closed to the general public, SIA Snow Show attendees can still purchase the pass for only $199.

That’s more than 60% off the original price!

Ski as much as you want and when you want at six amazing ski resorts, starting February 1st. But hurry, you can only purchase passes at the Epic Booth at the SIA show!

Plus, $10 of your purchase will go toward Winter Feels Good - providing outreach tools that introduce youths to snow sports.

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THIS EPIC DEAL IS ONLY AVAILABLE IN-PERSON TO REGISTERED SIA ATTENDEES AT THE 2010 SIA SNOW SHOW IN DENVER, CO

Available for a limited time. Passes good from 2/1 through the remainder of the ‘09 -‘10 Season. SIA credentials are needed at the time of purchase. ©2009 Vail Resorts Management Company. Trademarks are the property of Vail Trademarks, Inc., Heavenly Valley, L.P. or Dundee Realty.

COVER STORY BURTON HAS LONG BEEN AT THE INNOVATION FOREFRONT. TO FIND OUT HOW THE COMPANY STAYS ON TOP OF THE GAME, WE CAUGHT UP WITH VICE-PRESIDENT OF HARDGOODS SCOTT BARBIERI. Snowpress Show Daily: How do you get your inspirations for new innovations?

Barbieri: Most come from using the product, meeting with our team who ride year-round, and watching snowboarders interact with our product. Feedback is important; we gather it from everyone who works at Burton, and from every email, phone call and letter we receive. We also find inspiration from other products and industries – we go to shows, galleries, museums and shops and look at industries that have been pushing the boundaries like furniture design, architecture, footwear and automotive. We have eyes and ears spanning the globe.

Snowpress Show Daily: What’s the biggest buzz in boards for this year?

The boot market is sizable, if you can penetrate it. Last year, adult high performance alpine boots increased 16 percent in units and $11 million in sales. But you also have to know here your target falls, says Titus. “The target user has a certain expectation for a boot’s performance level.

But a high-performance boot can’t be sold to a high percentage of people, so your price has to be higher.”

DIFFERENT CATEGORIES, DIFFERENT APPROACHES (AND DIFFERENT COSTS) There’s also a big difference in bringing different hardgoods to market. Boot and binding innovation is substantially more cost and design intensive that bringing a new ski or snowboard on line. “Skis are much quicker to bring to market than boots,” says Mike Aicher, alpine product category manager for Salomon USA. “You have fewer sizes – sometimes four molds compared to as many as 10 – and a lot longer testing time. Plus, boots are the only hardgood that actually touches your body, so fit is a very important issue.”

Dalbello’s Titus agrees. The biggest difference, he says, is the cost of a set of molds. “You can spend hundreds of thousands of dollars just to get a few sizes of boot molds,” he says. “They’re also harder to prototype, and don’t always ski like the finished product. But the process between bringing new boots and skis to the market is the same. The first thing you have to determine is the performance level, and you use that to determine price.”

You also have to always be looking ahead. “You have to have some things in your back pocket,” says K2’s De Rocco, adding that K2 will spend years perfecting a revolutionary technology. “But there’s a lot of risk. You don’t want too much supply, or to build up too much inventory.”

Barbieri: Board shapes are the biggest story in 2011. The Flying V will revolutionize the way boards feel with a bottom contour that gives you the benefits of rocker with the pop and edge-hold of camber. Rocker is still going strong, especially as new riders come into

THE GIST ON GRAPHICS And don’t underestimate the importance of graphics.

Not only do they have to entice consumers to buy, but also highlight technology.

As far as where companies get their inspiration for topsheet and base designs, it comes from everywhere.

“From a design standpoint, access to inspiration is universal,” says Burton Senior Vice President of Creative Greg Dacyshyn. “Everyone is privy to the same places to hunt for creative direction. You can’t just do a buying trip to Japan and call it a day. You have to go deeper to get inspired. You look at other industries and seek out non-endemic influencers, artists or leaders in other fields.”

Going to new places, he adds, is paramount. “You can see what’s up with blogs and on-line shopping at your desk,” he says. “But if you think you’re going to design great stuff just by looking at what everyone else is doing, then you’re way behind. I try to be creative on how and where I find inspiration, going out and sucking in as much information as possible.”

20 SNOWPRESS DAY 1 skipressworld.com/snowpress

the sport.

Snowpress Show Daily: And a quick word on topsheet technology?

Barbieri: Surveys suggest that up to 80 percent of the buying decision comes down to the graphic or color. Boards need to look amazing, so we’re constantly pushing to add new technologies to topsheet graphics, such as hot foil stamping, pad printing, digital printing, highend automotive spray painting, screen-printing and decals.

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1/14/10 2:07:12 PM

RETAIL / TOP NEWS

Retailer of the Ye a r S p o t l i g h t Who says service doesn’t get rewarded? Last year SIA announced its 2008/’09 SnowSports Retailer of the Year awards, presenting the annual accolade to eight retail shops in seven regions across the U.S. (Mid-Atlantic, Mountain, New England, North Central, Pacific, South Central and Southeast).

Selected by suppliers and reps in the snowsports industry, the winning shops were chosen for their contribution to the growth of skiing, promotional and marketing techniques, and overall success in snowsports. Our Retail Spotlight takes a closer look at what makes these shops tick.

MASSEY’S OUTFITTERS, NEW ORLEANS, LA

There’s more to New Orleans than Bourbon Street, the Saints and the French Quarter. There’s also Massey’s Outfitters, a four-store specialty shop that helps consumers get from the bayou to the ski slopes.

HOT FASHION NEWS ALP-N-ROCK ROCKS DENVER There’s a new apparel brand in town made entirely in the U.S. The young apparel company, Alp-n-Rock, uses colloquial sayings as well as images that reflect both American and European mountain lifestyles

He also says that they’ve always been a family business, and try not to promote the marketing hype around the extreme side of the sport. Instead, they make it approachable for the average consumer. “We mentally make ourselves into our customer,” he says.

and the unique point of view of founder, Susanne

In all, the four stores employ 45 people, with Internet sales comprising 30 to 40 percent of a year’s sales. While “selling anything to do with hardgoods is tough,” they make up for it with everything from apparel and accessories to luggage and footwear. The stores also do a robust business in boots, which aren’t subject to airline fees. A huge product selection (with over 20,000 skus), knowledgeable staff and comfortable shopping environment helped 2008’s sales grow substantially over the year before, and 2009’s up slightly over that. As for projections heading into 2010, he says “he’s playing it pretty much by ear” – always a good thing to do in New Orleans. — EUGENE BUCHANAN

n-Rock unveils the new Free Skiers Never Die Shirt

Reich. 10 percent of the company’s proceeds go to Room To Read, a charity that funds scholarships for girls in developing countries.

Here at SIA, as a tribute to an American icon, Alp($185) to commemorate the late extreme skier, Shane McConkey. 10 percent of the proceeds from the sale of the new style will be donated to the McConkey Family Fund. SIA Visitors and exhibitors will catch a glimpse of Alp-n-Rock’s new apparel on the first day of the show: All Snow Show staff will sport Alp-n-Rock’s exclusive shirt called Denver—At Home in the Rockies. —KRISTA CRABTREE

Founded in Metairie on 1972 by the father and son team of Darrell and Larry Massey, the stores are now run by third-generation Mike, as well as his mom, Sally, and brother-in-lay Bob Johnson. With four stores, including a newly opened 28,000-square-foot operation in the heart of Katrina-flooded New Orleans, it sticks to customer service like powered sugar to a beignet.

“We’re a ski shop in new Orleans, so by definition we’re a bit unique,” says Massey. “But our philosophy is simple... we’re not a commodity supplier. We buy quality merchandise and provide our customers with a high level of service based on a personal relationship. Our goal isn’t to sell massive amounts of inferior merchandise to people we don’t know, but sell precisely what is needed for their adventure.”

While he admits that ski and snowboard sales are tough with airline baggage restrictions, enough that they’re downsizing lines after carrying them since 1985, he does a couple of things to boost sales. One is cross-displaying ski and snowboard products with products from the surf industry. “We’ll display our skiwear with brands like Roxy and Quiksilver,” he says. “We try to make it interesting so it’s not just a shop full of Spyder jackets.”

24 SNOWPRESS DAY 1 skipressworld.com/snowpress

SKI THE BEST OF COLORADO

SIA NEWS

SIA Snow Show’s Exhibit Wonderland

INNOVATIONS, OLYMPICS, ON-SNOW INITIATIVES & THE BACKSHOP GARAGE With so much excitement building over the incredible new wave of snow sports technology, the upcoming Winter Olympics and SnowSports Industries America’s (SIA) brand new Snow Show digs right here at the Colorado Convention Center, it may be hard to decide exactly where to start this year. That’s why the SIA Snow Show Special Exhibits are here. Whether it’s the most incredible innovations, Olympic hopes and history, hottest on-snow initiatives, or the latest backshop tech tips, these exhibits provide the perfect primer for all that awaits you on the show floor.

INNOVATIONS, NOW Talk about your crystal ball, INNOVATIONS, NOW is a brand new exhibit highlighting next season’s latest innovations and top snow sports trends. Set up museum style, show attendees AND consumers (that’s right, the local population of rabid snow sports fans get to dig on this, too) can stroll these exclusive product “galleries” to get a sneak peek at what’s new in snow. Over 120 companies have supplied product entries, many covering several categories, including everything from the Starr Surf Skis – recently used to ski big waves in Hawaii – to the latest in snowboarding’s advances in ‘splitboard’ technology to the hottest developments in cold weather gear.

50-for-50 raffle

“The Salomon Freeski team broke new ground this month skiing big waves in Hawaii using our skis. The skis we’re showcasing are an offshoot of the skis used in Hawaii,” says Jason Starr, Founder, Starr Surf Skis. The wave skis also make fantastic deep powder skis, so we beefed them up to handle the mountain and created a ski that can be used on water and snow,” “We’re highlighting the growth of backcountry riding and splitboarding in particular.

We summed it up with ‘Splitboarding Is The Answer’ and submitted our award winning Storm splitboard for the backcountry segment of the exhibit,” says Lisa Branner of Venture Snowboards.

The INNOVATIONS, NOW exhibit is on display in the Grand Concourse of the First Floor Lobby. Follow the signs through the Convention Center’s Lobby, straight back towards the Registration Desk and down the hallway leading to the Wells Fargo Theatre. Presentation partners include: Cross Country Skier Magazine, Ski Trax, Telemark Skier, Backcountry Magazine, Snowboard Canada Magazine, Freeskier, Cross Country Ski Areas Association

Winter Olympics and the Snow Sports Industry from Past to Present The Olympics are just a few weeks away, with the promise of an entirely new crop of heroes, highlights and history for us to celebrate together. You can enjoy a look back at some of the biggest moments in snow sports at the Olympic Displays, with one-of-a-kind photos, equipment and memorabilia from: Colorado Ski & Snowboard Museum and Hall of Fame, Michigan U.S. Ski & Snowboard Hall of Fame, New England Ski Museum, ISHA and Vintage Ski World. The official U.S. uniform suppliers include: Burton, Official outerwear supplier of U.S. Snowboarding; Spyder, Official uniform supplier of U.S. Alpine Team; and Under

Armour, Official uniform supplier of U.S. Freestyle Ski Team and official base layer supplier of the U.S. Ski Team.

Industry Consumer Initiatives: SIA is hard at work all year creating industry initiatives to create new snow sports participants (and customers), help you save money on shipping and keep the industry green via a state-of-the-art recycling program. You may be missing out on valuable partnership opportunities if you don’t swing by and see what programs SIA has to offer. Participants include: Winter Feels Good, Winter Trails, Learn A Snow Sport Month, Snowlink.com, Ship Your Gear, Snow Expert Program, Snow Sports Recycling Program.

All three of these exhibits are in the lobby and open to consumers, press, retailers and exhibitors.

Rental World/ Backshop Garage On the floor, the now legendary Rental World/ Backshop Garage exhibit is new and improved.

The absolute one-stop-shop for retailers and shop kids, this is the place to go for new ideas in how to turn your shop into a profit center. For those in the know, it’s also a great stop for coffee in the morning, and ye olde popcorn wagon in the afternoon. Ski Area Management (SAM) Magazine is the presenting sponsor.

Q&A

4 for the Future THE SNOWPRESS SNOW SHOW DAILY 2010 Q&A’S/DENVER

DAY 1: TIM PETRICK Tim Petrick has held just about every job you can in the ski business, including Powder Magazine Associate Publisher/Technical Editor, Olin Skis VP/GM, K2 Skis VP/GM, Booth Creek Ski Holdings EVP Product Development and K2 VP Global Sales. But now, as Groupe Rossignol VP of Global Sales and Marketing he’s facing his toughest – and perhaps most rewarding – task yet. Here’s what he had to say after the first 7 months on the job: SnowPress: Tim, you left North America’s hardgoods sales leader to take a leading position with an iconic brand whose challenges have been particularly well-publicized over the past two years – why?

Tim Petrick: I wasn’t looking for a new job but when the position was proposed to me it sounded like an incredible opportunity to help turn around what is arguably the greatest brand in the history of skiing. Combine Rossignol with the other legacy brands in the portfolio – Lange, Dynastar and Look – and it was clear that I needed to give the offer serious consideration. I really hadn’t thought about doing something different at this stage of my career, but now that I have been grinding away at the new job for nearly 6 months, I realize I was ready for a change. Every day represents a new challenge, dealing with jet lag, trying to adjust to living in another country, adapting to a very different business culture and helping bring about change.

SP: What are your goals?

TP: Achieve world peace through skiing! I am only half kidding. If the crazy fundamentalists in Lebanon, Afghanistan and Pakistan were focused on figuring out how to ski or snowboard in the huge mountains that they have in their backyards, the world would be a much better place. This is a long-term project.

On a more immediate basis, the number one short-term goal is to stop losing money.

As you know, there was a 35% reduction in the total workforce of Groupe Rossignol prior to me arriving here in June 09. This addressed some of the overhead issues, but it is only a part of the story to make the business profitable once again. Especially during the most recent ownership of this company – although I don’t think Rossignol was ever really focused on making money – there was a tremendous lack of discipline in the operations of this company. Basic budgeting, forecasting, expense management and rationalizing marketing spends were not a part of the day to day thinking of the group. Furthermore, the systems weren’t even in place if you wanted to run the company like a business.

while maintaining the individual identities of the brands. In the past there was no synergy with the back end of the sales and marketing equation and everything was completely independent between Rossignol and Dynastar/ Lange. This was a huge paradigm shift and while there is much work to do, we are starting to realize that the competition is outside the company rather than within the business. By design, these brands were structured to fight with one another for resources and I am happy to say that has been changed and we are starting to work as a team.

On a similar note, we have begun the process of executing a shelf space strategy with Rossignol and Dynastar. In the past there was tremendous overlap between the price points, positioning and distribution strategy, but this is beginning to change. We have done a lot of analysis and the team is getting comfortable with differentiating the brands. This process has begun for the 2010/11 collections and will be full steam ahead with our 2011/12 offerings. Getting this done is a key aspect of our strategy for growth and profitability.

SP: And what opportunities do you see?

Groupe Rossignol has had a new executive team in place for about 4 months now and we are tackling these questions one by one. I am pretty excited about the progress we’ve made and feel confident that we will turn the corner on profitability in the next fiscal year.

SP: What are the most significant changes you’ve implemented so far?

TP: To begin, I put in place an organizational structure for sales and marketing that attempts to leverage centralized services for Rossignol, Dynastar, Lange and Look,

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TP: I have often remarked while sliding into the lift line on a perfect day with good snow and nice terrain and good visibility and good friends that, “I think this sport might catch on some day.” I really mean this. Sliding down snow covered mountains is unquestionably one of the greatest experiences known to mankind. “Flight without Wings,” as the ski pioneer, Hannes Schneider called it. If we can somehow introduce new participants to this experience and help them find success, I really think that winter sport could start growing again. It continues to astound me that the sport is not more popular. — PETER KRAY)

SKI THE BEST OF COLORADO

QUESTION OF THE DAY

Open-to-Buys

A Q&A WITH SNOWBOARD EXECS ON THIS YEAR’S BUYING SEASON

BY EUGENE BUCHANAN

What’s better about Denver?

It’s no secret – retailers ordered cautiously this past season, manufacturers cut back on production and the economy kept consumers’ wallets closed. To find out how lower inventory levels might affect open-to-buys, we canvassed execs in the snowboard market. Here’s what they had to say: BOB CARLSON, PRESIDENT, ARBOR SNOWBOARDS The assumption is that most companies followed a conservative path like we did with regard to in-season inventory. We’re sitting on less than 100 boards right now. My sense is that there’s still a lot of product in the market and dealers will continue to be conservative, which might be the new norm. We may be moving to a new buy-in cycle that keeps inventories cleaner, makes for a healthier industry and protects everyone’s margins.

“The local support. The people — GES, the unions — couldn’t be nicer. They want us here and have been so welcoming to us. That’s a huge difference.”

— Richard Sontag, Turtle Fur

“It’s where the show is. If we were in Vegas there would be no show.”

— Joe Edwards, Seirus

JIM WYKER, VP SALES AND MARKETING, NORTHWAVE SNOWBOARDS I think open-to-buys will be better than last year, when many retailers under-bought.

We’ve had people calling looking for close-outs, but they’re not available. This means they’re looking for gear. Plus, a lot of areas had great snow early. Everyone was understandably conservative last year, and a lot of companies didn’t over produce. Most shops have been able to push through their older inventory. For us, the people who have sent in their orders have doubled their buys. Our product sold through, so they feel comfortable upping their orders.

LISA BRANNER, VP MARKETING, VENTURE SNOWBOARDS We’re seeing people increasing their orders this year. But we’re a niche brand and the backcountry market is growing. With us, there’s never an over-supply. We keep our production and distribution tight. We were conservative with our production last year, but our dealers are now sold out and calling for more. We’re practically sold out this year already. As for the pre-season, dealers were conservative, but they came back and did big in-seasons. I’m hoping they’ll write their orders more optimistically after not being able to get their hands on products last year.

OFFICIAL INDUSTRY SUPPORTER

“Sam’s No.3. A fantastic little breakfast place up the street.”

— Matt Law and Catherine Mataisz, Black Diamond

“The on-snow demo. People can get on our boards.

It’s just more professional. People are here to look at the boards instead of just party.”

— Alex Masterson and Liezyl Ribeiro, Bitch Boards

“There’s more community. We’re all into the same thing. It’s more laid back. You don’t have the Vegas attitude. And the bar scene is easy to get into.”

— Alex Albers, Line

“Everything is easier — walking, getting product, going to the bathroom. There’s more energy focused on work and everyone is so nice. They are happy we are here.”

— France Lessard, Rossignol

SNOWPRESS DAY 1 skipressworld.com/snowpress 29

SHOW CALENDAR WEDNESDAY, JAN. 27, 2010 10:00AM - 11:00AM • Room 401 • International Sales 101: Take Your Brand Worldwide • Identify the best international markets for snow gear and learn how to get your brand directly in front of buyers in each country. • US Dept. of Commerce 10:00AM - 6:00PM • Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court • X Games Live Feeds 10:00AM - 11:00AM • Room 402 • Nordic • Snow Sports Market Overview-Nordic • Complete overview of the retail market and how it is evolving with changing consumer behavior. • Kelly Davis 11:00AM - 12:00PM • Room 402 • Snow Sports Market Overview-Alpine • Complete overview of the retail market and how it is evolving with changing consumer behavior. • Kelly Davis 12:00PM - 11:00PM • 500 Sixteenth St • Denver Pavilions and Warren Miller Films • Warren Miller Screenings • Warren Miller films will play on our 20 ft screen.

1:00PM - 2:00PM • Room 402 • Snow Sports Market Overview-Snowboard • Complete overview of the retail market and how it is evolving with changing consumer behavior. • Kelly Davis 2:00PM - 3:00PM • Room 401 • International Sales 102: International Sales: Finance, Shipping & Documentation • Learn how to maximize your profits on export sales. • US Dept. of Commerce 2:00PM - 3:00PM • Room 402 • Snow Sports Market Overview-Apparel • A complete overview of the retail market and how it is evolving with the changing consumer behavior. • Kelly Davis 3:00PM - 4:00PM • Room 402 • Snow Sports Market Overview-Accessories • A complete overview of the retail market and how it is evolving with changing consumer behavior. • Kelly Davis 7:00PM - 8:30PM • Foothills Ice Arena, 2250 S. Old Kipling • SIA Shootout-Ice Hockey Benefit for SOS Outreach Hockey Game (full pads) for all participants. Limited to 26 skaters. Spectator beer provided by PBR. All proceeds go to SOS Outreach. Sponsors include Never Summer, 686, PBR, Neff Headwear, Skull Candy and Red Bull 7:30PM - 9:30PM • Wells Fargo Theater, Colorado Convention Center • SIA • 2010 SIA Snow Fashion Show • The industry s premier Snow Fashion Show is returning this year. Join us the night before the Snow Show opens for an evening of winter style and trends. Show badge is required for entry.

THURSDAY, JAN. 28, 2010 9:00AM - 6:00PM • Booth 2568 • Chance to Win $100 Off Your Tail Wags Helmet Covers Order at the Tail Wags Helmet Covers Booth • Drop your business card in the ballot box for a chance to win $100 off your Tail Wags Helmet Covers order.

9:00AM - 6:00PM • Booth 105 • Crash the Yard at 105 • A community space dedicated to merging the art, entertainment and image into one cultural zone that emanates the lifesstyle of the snow sports industry. Private meeting lounges are available and can be reserved onsite.

9:00AM - 6:00PM • Coat & Bag Check • Vintage Coat Contest by Outlyne Activewear • Drop off your vintage jacket or a cool photo of you in your vintage jacket at the Coat & Bag Check sponsored by Outlyne Activewear any morning at the show and at the end of the day Outlyne Activewear Swiss & U.S. team will pick a winner for a new outfit from Outlyne Activewear.

9:00AM - 6:00PM • Booth 2971 • White Elephant Bra Tree Gift Exchange at the Condit Booth • Bring an item or a swag to trade in, or give us your bra/undie for a chance to win some dope prizes! It’s that easy...nobody walks away empty-handed.

9:00AM - 12:00PM • Booth 3434 • Free Skin Cancer Screening - Dr. Delavalle, Univ. of Colo., Health Science Center at the Rocky Mountain Sunscreen Booth • The Colorado Ski Cancer Task Force is providing complimentary, confidential skin cancer screenings. Sign up at Rocky Mtn. Suncreen.

9:00AM - 6:00PM • Booth 3434 • Colorado Skin Cancer Task Force - Volunteers from Colorado Cancer at the Rocky Mountain Sunscreen Booth • Coalition’s Skin Cancer Task Force are available to answer your questions and give you free information on skin cancer prevention.

9:30AM - 11:00AM • Booths 1355, 1555 • Meet Screamer Team Riders Jeff Meyer & Meesh Hytner 10:00AM - 6:00PM • Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court • X Games Live Feeds 10:00AM - 3:00PM • Booth 3424 • S4 Optics • In Booth Bingo • Bingo Game for Prizes- Snowboards, Skateboards, Goggles, T-Shirts, Sunglasses…

10:00AM - 11:00AM • Booths 1355, 1555 • Meet Glen Plake at the Screamer, Inc. Booth 11:00AM - 2:00PM • Booth 1261 • Caricatures at the Dohm-Icebox, LLC Booth • Sit down with our catalog cartoonist and see yourself drawn participating in your favorite outdoor sport.

11:00AM - 12:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis?

Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

11:30AM - 12:30PM • Room 401 • Fall/Winter 2011 Activewear Key Influences and Design Elements • Key influences in lifestyle and design translate into activewear for soft and hard goods adapted to Promostyl’s four themes of the season. • Rita Nakouzi 11:30AM - 12:30PM • Room 402 • How to Make a Meaningful Connection with Today’s Teens & Twenty-somethings • TRU’s VP/Insights Scott Hess will unveil his firm’s latest findings on teen and twenty-something life, taking us on an entertaining, interactive journey through the evolving attitudes, values, and behaviors of today’s youth. Get an inside look at the emerging themes are shaping the marketing and product developments of the world’s best brands and companies from the world’s best-known youth research firm. From freebies to Facebook and beyond, learn what’s now and what’s next! • Scott Hess 12:00PM - 11:00PM • 500 Sixteenth St • Denver Pavilions and Warren Miller Films • Warren Miller Screenings • Warren Miller films will play on our 20 ft screen.

1:00PM - 2:00PM • Room 401 • Fall/Winter 2011 Activewear Key Influences and Design Elements • Key influences in lifestyle and design translate into activewear for soft and hard goods adapted to Promostyl’s four themes of the season. • Rita Nakouzi 1:00PM - 2:00PM • Room 402 • How to Make a Meaningful Connection with Today’s Teens & Twenty-somethings • TRU’s VP/Insights Scott Hess will unveil his firm’s latest findings on teen and twenty-something life, taking us on an entertaining, interactive journey through the evolving attitudes, values, and behaviors of today’s youth. Get an inside look at the emerging themes are shaping the marketing and product developments of the world’s best brands and companies from the world’s best-known youth research firm. From freebies to Facebook and beyond, learn what’s now and what’s next! • Scott Hess 1:00PM - 3:00PM • Booth 1548 • Autograph signing with US Olympic Athlete Patrick Deneen at 180s Booth • Stop by booth to meet Patrick Deneen. Also enter to win a ski weekend with Patrick in Park City, UT. 1:00PM - 2:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

1:30PM - 3:30PM • Booth 3434 • Free Skin Cancer Screening - Dr. Delavalle, Univ. of Colo., Health Science Center at the Rocky Mountain Sunscreen Booth • The Colorado Ski Cancer Task Force is providing complimentary, confidential skin cancer screenings. Sign up at Rocky Mtn. Suncreen.

2:00PM - 4:00PM • Booth 519 • Tattoo Artist at Sugapoint Booth • Tattoo artist and demo.

2:00PM - 3:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis?

Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

2:00PM - 3:00PM • Booth 3174 • Swix Sport Uvex • Lindsey Vonn Olympic Helmet Design Contest Unveiling • Lindsey Vonn Custom Olympic Helmet will be unveiled for public and press.

30 SNOWPRESS DAY 1 skipressworld.com/snowpress

3:00PM - 4:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

3:00PM - 3:30PM • Booth 1323 • Go Pro Camera Giveaway at the Go Pro Booth • Stop by for a chance to win the Go Pro HD wearable sports camera.

5:00PM - 6:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

5:30PM - 7:30PM • Booth 3207 • POW gloves • New Booth Christening and Kick-off Toast • Come check out the new booth and get a complimentary pair of our new High-5 mitts!

5:45PM - 7:15PM • Convention Center Lobby • Apres Ski & Ride Happy Hour • Join Visit Denver after the Snow Show for some fun entertainment, live music, libations and prize giveaways. Enter for a chance to win Southwest Airlines tickets.

Must be present to win. Drawing takes place at 6:30 PM. 6:00PM - 7:30PM • Booth 1561 • Celebrate and Honor Jan Gulliksen at the Thorlo Booth • Join Thorlo as we celebrate and honor Jan Gulliksen’s illustrious 50 years in the ski industry. Light refreshments will be served.

6:00PM - 9:00PM • Hyatt Regency, Peaks Lounge • Ski Magazine’s Gold Medal Shop Awards Party • North America’s 60 Best Ski Shops. 5 Regional Winners. 1 National Champion • 6:00PM - 7:00PM • The Yard, Booth 105 • DJ Evil Ian aka Big City Ian at the Yard • Live music set by spinning the best of OG punk rock, rap and electro party music. Then holding down the turntables, DJ Klaw who holds residency at Denver’s own highly world rated club Beta will spin. Beer will be served.

6:00PM - 8:00PM • Booth 1728 • ”It’s All Fun and Games” Party at the ORAGE Booth • Snowmen, Yeti, a live DJ and an anything goes atmosphere are going to make this the party to kick off SIA! 6:00PM - 8:00PM • Booth 3379 • Backcountry Access (BCA), Scarpa & Dynafit • People’s Republic of Boulder • Join the hippies from Boulder at the BCA booth for free Boulder Beer & open bluegrass pick. (Extra instruments on hand if you want to join in.)

6:00PM - 9:00PM • Skyline Park, 16th St at Arapahoe • Aspen/Snowmass • Winter X Games Viewing Party • Skyline Park will be transformed into a Winter X Games viewing party with events broadcast live from Aspen/Snowmass on the big screen Thursday, Friday and Saturday from 6-9pm each evening. Everyone is invited to join the excitement SIA is bringing to Denver at Skyline Park. Bud Light will have a beer garden with $3 beer special with proceeds beneficiating the Environment Foundation.

9:00PM - 2:00AM • 1515 Bar at 1515 Market Street, Denver • Sick Stickz and Fortitude Skis • Sick Stickz and Fortitude Snow Show Shingdig! • Come party with Sick Stickz and Fortitude. Cheap drinks and beats by Hathbanger all night long!

FRIDAY, JAN. 29, 2010 8:00AM - 9:00AM • Room 402 • Learn Boot Fit Secrets of Top Industry Pros • If you sell ski or snowboard boots, join Masterfit University for an exceptional fit skills building experience. • Steve Cohen 8:00AM - 9:00AM • Room 403 • Get Started in the World of Ecommerce: Ecommerce for Beginners • Step-by-step instruction for how to sell and market your products online and where to take your business next. • Mike Duncan 8:00AM - 8:30AM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by ZeroChaos.

8:30AM - 3:30PM • Rooms 212, 207 • Up2Us Regional Cenference-Denver SOS Outreach • Up2Us is a national collaborative of sports-based, youth development organizations getting kids outdoors.

9:00AM - 6:00PM • Booth 3775 • Austria Night-Athlete Poster Signing at the Kastle Booth • Kastle Athlete Chris Davenport will be available to sign posters. We will also introduce new pro models.

9:00AM - 12:00PM • Booths 1355, 1555 • Coffee and Pastries for Buyers at the Screamer, Inc. Booth 9:00AM - 3:30PM • Room 207 • Up2Us Regional Conference • Conference will unite professionals in the field of sportsbased youth development featuring keynote speakers, breakout training workshops, networking opportunities, and a funders resource panel. Guest speaker Lt. Governor Barbara O’Brien 9:00AM - 6:00PM • Booth 2568 • Chance to Win $100 Off Your Tail Wags Helmet Covers Order at the Tail Wags Helmet Covers Booth • Drop your business card in the ballot box for a chance to win $100 off your Tail Wags Helmet Covers order.

9:00AM - 6:00PM • Booth 105 • Crash the Yard at 105 • A community space dedicated to merging the art, entertainment and image into one cultural zone that emanates the lifesstyle of the snow sports industry. Private meeting lounges are available and can be reserved onsite.

9:00AM - 10:00AM • The Yard, Booth 105 • Mile High Hangover Breakfast BLT Sandwich 9:00AM - 6:00PM • Coat & Bag Check • Vintage Coat Contest by Outlyne Activewear • Drop off your vintage jacket or a cool photo of you in your vintage jacket at the Coat & Bag Check sponsored by Outlyne Activewear any morning at the show and at the end of the day Outlyne Activewear Swiss & U.S. team will pick a winner for a new outfit from Outlyne Activewear.

9:00AM - 6:00PM • Booth 2971 • White Elephant Bra Tree Gift Exchange at the Condit Booth • Bring an item or a swag to trade in, or give us your bra/undie for a chance to win some dope prizes! It’s that easy...nobody walks away empty-handed.

9:00AM - 1:00PM • Booth 3434 • Medical Health Screening by Life Health, Littleton, CO at the Rocky Mountain Sunscreen Booth • Life Health is providing complimentary facial derm analysis to help you be aware of your personal UV consumption.

9:00AM - 6:00PM • Booth 3434 • Colorado Skin Cancer Task Force - Volunteers from Colorado Cancer at the Rocky Mountain Sunscreen Booth • Coalition’s Skin Cancer Task Force are available to answer your questions and give you free information on skin cancer prevention.

10:00AM - 6:00PM • Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court • X Games Live Feeds 11:00AM - 2:00PM • Booth 1261 • Caricatures at the Dohm-Icebox, LLC Booth • Sit down with our catalog cartoonist and see yourself drawn participating in your favorite outdoor sport.

11:00AM - 12:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis?

Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

11:30AM - 12:30AM • Room 402 • Selling Sales Skills to Salespeople: How to Train Your Sales Force to Get Results • Whether the size of your sales force is 1 or 1,000, learn the keys to training and motivating your team for sales success. • Kelly Coffey 11:30AM - 12:30PM • Room 401 • Are You Blogging, Facebooking, Twittering, and Flikring Your Way to New Customers?

• Introduction to the power of social networks and how your business can harness that power to create brand loyalists and community members who will shop in your store and tell others to do so as well. • Lynn Switanowski-Barrett 11:30AM - 12:30PM • Room 403 • Tricks to Improve Ecommerce Website Traffic • Explore how to analyze web data to determine if your category pages, detail pages and checkout process are performing up to par and discuss best practices to help improve performance and increase revenue. • Mike Duncan 12:00PM - 11:00PM • 500 Sixteenth St • Denver Pavilions and Warren Miller Films • Warren Miller Screenings • Warren Miller films will play on our 20 ft screen.

12:00PM - 4:00PM • Booths 1355, 1555 • Meet Screamer Team Rider Leslie Glen 1:00PM - 2:00PM • Room 402 • Selling Sales Skills to Salespeople: How to Train Your Sales Force to Get Results • Whether the size of your sales force is 1 or 1,000, learn the keys to training and motivating your team for sales success. • Kelly Coffey 1:00PM - 2:00PM • Room 401 • Facebook and Twitter-Web 2.0 Isn’t Just for Kids Anymore! Learn How to Build Your Brand and Drive Profits For Your Business • Learn why using Facebook and other Social Media Networks like Twitter and You Tube can be good for your business whether you sell to 20 year olds or 50 year olds. • Lynn Switanowski-Barrett

SKI THE BEST OF COLORADO

1:00PM - 4:00PM • Booths 1355, 1555 • Meet Screamer Team Rider Seth Hill 1:00PM - 2:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

2:00PM - 4:00PM • Booth 519 • Tattoo Artist at Sugapoint Booth • Tattoo artist and demo.

2:00PM - 3:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis?

Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

3:00PM - 4:00PM • MBS Mountainboards Big AIr Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

3:00PM - 3:30PM • Booth 1323 • Go Pro Camera Giveaway at the Go Pro Booth • Stop by for a chance to win the Go Pro HD wearable sports camera.

4:00PM - 5:00PM • Booth 3223 • Belly Dancing Exhibition at the RipperWrap Booth 5:00PM - 7:00PM • The Yard, Booth 105 • ”Generations” Short Film • Presented by The North Face, Protect Our Winters (POW) and actionsports filmmakers Teton Gravity Research which humanizes the debate on climate change by exploring the fragility of winter and the intrinsic value of snow to people across generations and cultures. Beer will be served.

5:00PM - 6:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

5:00PM - 6:00PM • Booth 3765 • Rossignol with Max Mancini Present Donation to Denver Childrens Hospital • Rossignol will present the Denver Childrens Hospital with a check for royalties from the System S7 Pro Mancini, Max Mancini’s pro model.

5:30PM - 7:30PM • Earl’s on the 16th Street Mall at Glenarm and Tremont • Sport Obermeyer • Obermeyer SIA Apres • Relax after a full day at the show at Earl’s on the 16th Street Mall with drinks, food and good company on Obermeyer.

Invite only - please stop by the Obermeyer booth at the show to get your wrist band.

5:30PM - 7:00PM • Booth 1246 • Knock on Wood Band Live at the Ski Tops/Chaos Booth • Live music for everyone’s entertainment.

5:30PM - 6:00PM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by ZeroChaos.

5:45PM - 7:15PM • Convention Center Lobby • Apres Ski & Ride Happy Hour • Join Visit Denver after the Snow Show for some fun entertainment, live music, libations and prize giveaways. Enter for a chance to win Southwest Airlines tickets.

Must be present to win. Drawing takes place at 6:30 PM. 6:00PM - 7:00PM • CSCUSA Central Lounge and Food Court • SIA • SIA Canadian/U.S. Rep and Retailer of the Year Awards: • Come grab a beer and join us to celebrate this year’s outstanding retailers and reps.

6:00PM • 7:30PM • Booth 4223 • Polarmax 25 Year Anniversary Party • Come celebrate Polarmax’s 25th year in technical base layer apparel. Food, drink and fun! By invitation only.

6:00PM - 8:00PM • Booth 3537 • Happy Hour at the High Sierra Sport Company Booth • SIA Show Buyers Special 6:00PM - 8:00PM • Booth 3722 • The Spectacle • Live Colorado Born Hip-Hop, free beer, cash bar, sunglass giveaways.

6:00PM - 9:00PM • Skyline Park, 16th St at Arapahoe • Aspen/Snowmass • Winter X Games Viewing Party • Skyline Park will be transformed into a Winter X Games viewing party with events broadcast live from Aspen/Snowmass on the big screen Thursday, Friday and Saturday from 6-9pm each evening. Everyone is invited to join the excitement SIA is bringing to Denver at Skyline Park. Bud Light will have a beer garden with $3 beer special with proceeds beneficiating the Environment Foundation.

6:30PM - 8:00PM • Hyatt Regency Denver • Cocktail Party for Exhibitors by LSQ Funding Group L.C. • All exhibitors welcome for free food, drinks and open networking.

8:00PM - 2:00AM • Ogden Theatre, 935 E. Colfax Ave. • Optic Nereve, Icelantic, Never Summer, Hestra & Fly Low • Living Legends Concert • ”Welcome to Colorado Party” with Icelantic, Never Summer, Hestra, Optic Nerve and Fly Low Gear.

The Living Legends are a group of independent hip-hop artists and the show will feature special guests The UmConscious. The doors open at 8pm and general admission tickets are available though ticketmaster.com for $22 each.

9:00PM - 2:00AM • Ink Monstr Warehouse, 3501 Delgany Ave • POW Gloves, Ride Snowboards, Spacecraft • Sognar & Ink Monstr presents Funk For Free • Live show featuring Del, Bukue One, DJ Musa, BITWISE: PLUS Spacecraft ALL STAR Sticker Sheet Release, FREE POW Drinkin Gloves and Featured Product “The 2010 RIDE/SPACECRAFT Collection”

SATURDAY, JAN. 30, 2010 8:00AM - 9:00AM • Room 402 • From Andorra to Australia: Take Your U.S. Brand Worldwide • How to find potential distributors and customers, undertand regulatory requirements, successfully navigate international shipping, protect your brand identity and get paid on your sales. Attendees will receive a copy of the US government’s “Basic Guide to Exporting.”

• Danielle Dooley and Larry Brill 8:00AM - 8:30AM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by ZeroChaos.

8:30AM - 9:30AM • Convention Center Atrium • National Youth Summit SOS Outreach • Celebrate what the industry is doing to get kids outdoors through snowsports.

9:00AM - 12:00PM • Booths 1355, 1555 • Coffee and Pastries for Buyers at the Screamer, Inc. Booth 9:00AM - 6:00PM • Booth 2568 • Chance to Win $100 Off Your Tail Wags Helmet Covers Order at the Tail Wags Helmet Covers Booth • Drop your business card in the ballot box for a chance to win $100 off your Tail Wags Helmet Covers order.

9:00AM - 6:00PM • Booth 105 • Crash the Yard at 105 • A community space dedicated to merging the art, entertainment and image into one cultural zone that emanates the lifesstyle of the snow sports industry. Private meeting lounges are available and can be reserved onsite.

9:00AM - 6:00PM • Coat & Bag Check • Vintage Coat Contest by Outlyne Activewear • Drop off your vintage jacket or a cool photo of you in your vintage jacket at the Coat & Bag Check sponsored by Outlyne Activewear any morning at the show and at the end of the day Outlyne Activewear Swiss & U.S. team will pick a winner for a new outfit from Outlyne Activewear.

9:00AM - 6:00PM • Booth 2971 • White Elephant Bra Tree Gift Exchange at the Condit Booth • Bring an item or a swag to trade in, or give us your bra/undie for a chance to win some dope prizes! It’s that easy...nobody walks away empty-handed.

9:00AM - 6:00PM • Booth 3434 • Colorado Skin Cancer Task Force - Volunteers from Colorado Cancer at the Rocky Mountain Sunscreen Booth • Coalition’s Skin Cancer Task Force are available to answer your questions and give you free information on skin cancer prevention.

10:00AM - 6:00PM • Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court • X Games Live Feeds 10:00AM - 2:00PM • Booths 1355, 1555 • Meet Screamer Team Rider Leslie Glen 10:00AM - 4:00PM • Korbel 2 • Malakye • Shmooza Palooza • Meet face to face with companies at a job fair/networking event for the snow sports industry.

11:00AM - 2:00PM • Booth 1261 • Caricatures at the Dohm-Icebox, LLC Booth • Sit down with our catalog cartoonist and see yourself drawn participating in your favorite outdoor sport.

11:00AM - 12:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis?

Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

11:30AM - 12:30AM • Room 401 • The Big Opportunity in Marketing to Women • Five ways to get started in increasing your share of female customers. • Elizabeth Howland

OFFICIAL INDUSTRY SUPPORTER

12:00PM - 11:00PM • 500 Sixteenth St • Denver Pavilions and Warren Miller Films • Warren Miller Screenings • Warren Miller films will play on our 20 ft screen.

12:00PM - 12:30PM • Rooms 403, 404 • Lunch and Networking • OIWC Gathering and Award Ceremony • Lunch gathering providing a unique opportunity to connect with other women in your industry along with honoring the 2010 Industry Award winners.

12:30PM - 12:45PM • Rooms 403, 404 • Award Presentation • OIWC Gathering and Award Ceremony • Lunch gathering providing a unique opportunity to connect with other women in your industry along with honoring the 2010 Industry Award winners.

12:45PM - 1:00PM • Rooms 403, 404 • Networking • OIWC Gathering and Award Ceremony • Lunch gathering providing a unique opportunity to connect with other women in your industry along with honoring the 2010 Industry Award winners.

1:00PM - 2:00PM • Room 401 • The Big Opportunity in Marketing to Women • Five ways to get started in increasing your share of female customers. • Elizabeth Howland 1:00PM - 2:00PM • Room 402 • Show Me the Money: Financing & Getting Paid on International Sales • Learn how to maximize your profits on export sales and whether requiring cash in advance, selling on open account, or using letters of credit works best for you. Attendees will receive a copy of the US government;s “Trade Finance Guide.” • Dennis Chrisbaum 1:00PM - 4:00PM • Booths 1355, 1555 • Meet Screamer Team Rider Seth Hill 1:00PM - 2:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

2:00PM - 4:00PM • Booth 519 • Tattoo Artist at Sugapoint Booth • Tattoo artist and demo.

2:00PM - 3:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis?

Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

3:00PM - 4:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

3:00PM - 3:30PM • Booth 1323 • Go Pro Camera Giveaway at the Go Pro Booth • Stop by for a chance to win the Go Pro HD wearable sports camera.

4:00PM - 5:00PM • Booth 3223 • Belly Dancing Exhibition at the RipperWrap Booth 5:00PM - 7:00PM • Room 502 • Shred Blog Summit 5:00PM - 6:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

5:30PM - 6:00PM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by ZeroChaos.

5:45PM - 7:15PM • Convention Center Lobby • Apres Ski & Ride Happy Hour • Join Visit Denver after the Snow Show for some fun entertainment, live music, libations and prize giveaways. Enter for a chance to win Southwest Airlines tickets.

Must be present to win. Drawing takes place at 6:30 PM. 6:00PM - 8:00PM • Booth 2534 • Austrian Rieder Bier Party at the Wintersteiger Booth • Celebrate Wintersteiger’s rich Austrian heritage by joining them for their favorite beverages.

6:00PM - 9:00PM • Ruby Hill Rail Yard • Winter Park Resort and Denver Parks and Recreation • Ruby Hill Rail Yard Project • Rail Jam event at Ruby Hill Rail Yard. Transportation provided, sign up at Winter Park booth (105)in the Yard.

6:00PM - 9:00PM • Skyline Park, 16th St at Arapahoe • Aspen/Snowmass • Winter X Games Viewing Party • Skyline Park will be transformed into a Winter X Games viewing party with events broadcast live from Aspen/Snowmass on the big screen Thursday, Friday and Saturday from 6-9pm each evening. Everyone is invited to join the excitement SIA is bringing to Denver at Skyline Park. Bud Light will have a beer garden with $3 beer special with proceeds beneficiating the Environment Foundation.

9:00PM - 1:30AM • Gallery 22, 821 22nd St. (22nd & Champa) • Feed Your Soul SOS Outreach • Check out the best funk DJs in the west and help ten youth charities.

SUNDAY, JAN. 31, 2010 8:00AM - 8:30AM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by ZeroChaos.

9:00AM - 6:00PM • Booth 2568 • Chance to Win $100 Off Your Tail Wags Helmet Covers Order at the Tail Wags Helmet Covers Booth • Drop your business card in the ballot box for a chance to win $100 off your Tail Wags Helmet Covers order.

9:00AM - 6:00PM • Booth 105 • Crash the Yard at 105 • A community space dedicated to merging the art, entertainment and image into one cultural zone that emanates the lifesstyle of the snow sports industry. Private meeting lounges are available and can be reserved onsite.

9:00AM - 6:00PM • Coat & Bag Check • Vintage Coat Contest by Outlyne Activewear • Drop off your vintage jacket or a cool photo of you in your vintage jacket at the Coat & Bag Check sponsored by Outlyne Activewear any morning at the show and at the end of the day Outlyne Activewear Swiss & U.S. team will pick a winner for a new outfit from Outlyne Activewear.

9:00AM - 6:00PM • Booth 2971 • White Elephant Bra Tree Gift Exchange at the Condit Booth • Bring an item or a swag to trade in, or give us your bra/undie for a chance to win some dope prizes! It’s that easy...nobody walks away empty-handed.

11:00AM - 2:00PM • Booth 1261 • Caricatures at the Dohm-Icebox, LLC Booth • Sit down with our catalog cartoonist and see yourself drawn participating in your favorite outdoor sport.

11:00AM - 12:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis?

Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

12:00PM - 11:00PM • 500 Sixteenth St • Denver Pavilions and Warren Miller Films • Warren Miller Screenings • Warren Miller films will play on our 20 ft screen.

12:00PM - 1:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

12:00PM - 12:30PM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by ZeroChaos.

2:00PM - 4:00PM • Booth 519 • Tattoo Artist at Sugapoint Booth • Tattoo artist and demo.

2:00PM - 3:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

2:00PM - 3:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis?

Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

3:00PM - 3:30PM • Booth 1323 • Go Pro Camera Giveaway at the Go Pro Booth • Stop by for a chance to win the Go Pro HD wearable sports camera.

SNOWPRESS DAY 1 skipressworld.com/snowpress 31

SHOW OFFS

Analog’s Ted Luna making progress on their 2010 booth.

Manufactured out of recycled pallets, the booth, according to Luna, cost a fraction of what Analog has spent in the past.

Susan Goodwin wrapping up the merchandising of Athalon’s 2010 booth. “All I have to do is put the bags where they belong and I’m done,” says Goodwin.

Kelsey Valenzuela shows of some of Precision Mountainwear’s 2011 product. The company also produces the Helix brand, which is geared towards snowboarders.

Kästle President Siegfried Rumphuber with pro skier Karine Falck-Pedersen. The revived Kästle brand is making its first appearance at SIA since the company was purchased by Cross Industries.

Liberty’s Chris Sears. “I’ll miss Vegas, but the new show is a lot easier for us since we’re based in Avon, Colorado,” says Sears.

Joe Tayag and Jim Fearick of Patagonia apply graphics to their booth as they make a final push towards wrapping up construction.

Gabe Glosband shows off some of Scott’s new product for 2011. “They’re part of the Fix Artist Series,” says Glosband.

“Mike Stilkey did the artwork for this pair of goggles.”

Artist in training Roger Penry applies the finishing touches to Stockli’s 2010 booth.

Kember Pollington and Lee Collins of Wintersteiger aren’t really surfing Facebook, are they? “Our booth is done!” says Pollington.

32 SNOWPRESS DAY 1 skipressworld.com/snowpress

SKI THE BEST OF COLORADO

AQUA SEAM TECHNOLOGY

Traditional sewn seams weaken the water resistant qua soft shell, hard shell, leather and fleeces. The small pu SEAM TECHNOLOGY holesAQUA in critical areas like palms and thumbs allow win Traditional sewn seams weaken the water resistant qualities of water to penetrate.

Aquaand seam ensures thatpuncture precipitatio soft shell, hard shell, leather fleeces.

The small completely out, keeping the and hand dry and in the p holes in critical areas like palms thumbs allowwarm wind and water to penetrate.

Aqua seam ensures that precipitation Aqua Seam Technology uses liquid coating to stays fill ever completely keeping machine. the hand dry and a warm in the process. created byout, a sewing With combination of Aq Aqua Seam Technology uses liquid coating to fill every hole and W/B fabric, your hand stays warmer and drye created by a sewing machine. With a combination of Aqua Seam without insertand needed. and W/B fabric, your any handtype staysof warmer dryer without any type of insert needed.

M3 Nordic AB

number 3633 SIA BoothBooth number 3633 SIA

M3 Nordic Inc.

M3 Nordic AB M3 Nordic Inc. P.O. Box 1462, Box Box 1053,1053, P.O. Box 1462, 271 00 Ystad, Sweden Deerfield BeachUSA FL 33443, USA 271 00 Ystad, Sweden Deerfield Beach FL 33443, Tel:Tel: +46-(0)411-606 15 Ph. 561-414-9204 +46-(0)411-606 15 Ph. 561-414-9204 info@mounttec.se info@mounttec.se gloveman1800@yahoo.com gloveman1800@yahoo.com

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1/14/10 6:49:27 PM

BOOTH #4223 The new Polarmax Print Zip Mock addresses the needs of fashion-forward customers with a decidedly feminine floral print featured in performance 4-Way Stretch fabric. It creates a comfortable style that looks as good as it performs and is perfect for any cool weather outdoor activity.

1800-770-8750 - Johna@rocesusa.com - SIA Denver Show - Booth # 4174

THE BASE LAYER AT THE X GAMES

POLARMAX.COM

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WHO YOU GONNA SEE? HERE’S THE EXHIBITORS LIST As of 01/22/10, subject to change.

686 .....................................................................3213 180s LLC........................................................... 1548 3point5.com.................................................. 3540 5 Hour Energy..................................................616 5150 Snowboards .........................................3915 540 Snowboards...........................................1502 AASI - American Association of Snowboard Instructors ..........................220 ABS Avalanche Rescue Devices.................1121 ACADEMY Snowboard Co. ..........................3315 Advanced Racking Systems.....................3735 Adventive IDEAS/ActiVHeat ......................2122 Adventure Eye Video Systems (AEVS) LLC ......................................................3533 AFRC-Outdoor Gear, Inc. ............................2655 Airblaster........................................................ 4012 Alpina Sports Corp......................................2779 Alp-n-Rock LLC ...............................................1361 American Express ...................................... 4556 Ammatac ........................................................3347 Anakie Outerwear ........................................2419 Analog Clothing ........................................... 2910 Anon Optics ....................................................3013 Apex Sports Group......................................4355 APO-USA............................................................1120 Arbor ..................................................................2116 Arc’teryx Equipment Inc ............................1337 Arctix................................................................2468 Armada............................................................4329 Aspen/Snowmass Retail Work Area and Lounge ................................268 Aspire Brands LLC ...................................... 4034 Athalon Sportgear, Inc................................4165 Atlas Snow-Shoe Co......................................4131 Atmosphere NW LLC ..................................... 707 Atomic Snowboarding ..............................4055 Atomic USA, Inc .............................................4155 Auclair Sports, Inc........................................2167 Backcountry Access, Inc. ..........................3379 Bailo USA ........................................................1060 Bakoda Design Logic Accessories..........2107 Banshee Bungee ...........................................1807 Base Camp .....................................................4032 Bataleon Snowboards...................................724 Bausch and Lomb.........................................3142 BEARPAW........................................................... 773 Bergans of Norway .......................................564 Bern Unlimited LLC .......................................2119 Best Lockers .....................................................215 Betty Rides......................................................2314 Billabong USA.................................................3619 BitchBoards ................................................... 1306 Black Diamond Equipment Ltd. ..............2928 Black Diamond Sportswear Inc .................742 Blizzard............................................................3778 Boeri USA Inc ................................................4337 Bogs Footwear................................................934 Bolle’...................................................................523 Bond Clothing Inc ......................................... 1015 Bonfire Snowboarding Company............2102 Bonnier Mountain Group ...........................3551 Booster Strap ................................................3667 Boulder Gear .................................................2655 brandbase, Inc ..............................................4307 Brandwise........................................................4132 Briareos Inc ...................................................3377 Bridgedale......................................................3365 Briko North America ..................................3676 Briko-Maplus ..................................................3561 Buff, Inc. .............................................................419 BULA ..................................................................1028 Burgess Custom ........................................... 1550 Burton Snowboards....................................2503 Burton Snowboards.....................................2512 Buzrun Snowboards ......................................515 C.H. Robinson Worldwide .......................... 1658 C3 Worldwide .................................................2919 Caframo Limited ......................................... 3640 Cairn .................................................................3532 CAM Commerce Solutions ........................3733 Canada Goose ...............................................2563 Canadian Consulate General .....................369 CandyGrind ......................................................610 CAPiTA Snowboarding ................................3219 Celerant Technology Corporation ..........3167 Celsius Snowboard Footwear Company....................................... 722 Celtek ..................................................................518 CenterStone Technologies, Inc...............2969 Cersal Action Sports Inc. ...........................1907 Chaos ................................................................1246

Charlton ..........................................................4522 Cilla ...................................................................3423 COAL Headwear.............................................2919 Cocona Inc .....................................................1058 ColdDist LLC.....................................................1216 COLDPRUF Base Layer ...............................3546 Colorado Ski Country USA......................... 1747 Colorado Ski Country USA Central Lounge & Food Court...................2132 Condit Exhibits ..............................................2971 Conform’able.................................................4572 Copper Mountain Retail Work Area.......3773 CoreUPT Skis ...................................................506 CoVelo Clothing Inc .....................................1067 Crash Pads ......................................................2421 crazeeHeads inc ............................................948 Crescent Moon Snowshoes......................4033 Crested Butte Lounge and Restaurant Seating ........................... 4655 Crossfire Safety Eyewear .........................3463 CTR (Chaos Thermal Regulation)............1246 Czarnowski Display Services...................4245 DAKINE .............................................................2720 Dalbello-Elan Sports LLC ...........................4177 Dale of Norway, Inc ....................................... 769 DaleBoot .........................................................3749 DC Shoes, Inc.................................................3202 Demon International ..................................2309 Denali ................................................................1770 Dermatone ......................................................3174 Descente North America, Inc ....................345 Dincus Apparel ...............................................422 Disciple Gloves and Accessories

by Saranac .....................................................3528 Discrete Headwear......................................2967 DNA (Descente North America)................345 Dohm-Icebox LLC...........................................1261 DownUnders Footbeds ..............................4037 DPS SKIS..........................................................3269 Dragon Alliance..............................................1819 Drake .................................................................2107 Drop ....................................................................2411 DRYGUY LLC ...................................................3752 Dynafit ............................................................. 3374 Dynastar Skis ................................................3770 Eagle Products, Inc. ....................................1460 EasyLoungin ....................................................1021 Echo Design ....................................................1559 Eider ..................................................................1343 Eisbar USA.........................................................661 EK Ekcessories, Inc......................................3363 Elan Blanc........................................................1947 Electric ............................................................. 1016 Ellison Skis .....................................................3563 elope, Inc. ........................................................1359 EMSCO Group.................................................2463 Eps-Doublet ................................................... 4441 Erik Sports-WhiteWoods............................3576 Erin Snow.........................................................1073 ESTES Forwarding Worldwide...................4138 Eurosocks International............................2364 EVEREST AMERICA .......................................2864 Expand A Sign USA......................................3833 Eyewars Inc .....................................................3615 Fashion Lounge ..............................................1164 Fast Strap .......................................................3748 Fat-ypus Skis .................................................4240 FedEx Ship Center ........................................4516 Fera International Corp. .............................. 755 FEYEM s.p.a. ..................................................... 766 Fischer Skis US ............................................ 4568 Five Seasons ..................................................1736 Flaik .....................................................................219 Flow Snowboarding .....................................2921 Flux Binding ...................................................3622 Flying Tex.........................................................1237 FlyLow Gear ....................................................3169 FogShield Sport.............................................3142 Fortitude Skis................................................3570 Forum.................................................................1319 Foursquare.......................................................1319 Fox River Mills, Inc. ........................................ 573 Freewind Sports Co Ltd .............................2962 Fresh Powder Media LLC ...........................3034 Fuel ...................................................................2907 Full Tilt .............................................................3655 Gabel Sports Group (North America) Inc....................................3566 Garmont NA, Inc...........................................3365 GES Exposition Services ............................3164 Gibbon Slacklines ...........................................421

Giro Sport Design ........................................3228 Global Snow Hats.........................................4524 GoGo Sports Inc ........................................... 1466 GOODE Ski Technologies .......................... 3660 GoPro ................................................................1323 Gordini USA, Inc............................................ 3742 G-Performance ..............................................1775 Grabber Inc. ...................................................3243 Grandoe...........................................................3234 Granger’s ....................................................... 3568 Grenade Inc ...................................................3907 Halti USA ..........................................................1258 Hart Ski Corporation ................................. 4039 HEAD Snowboards........................................3155 Head Wintersports .......................................3155 Healthy Bacs ....................................................574 Heat Factory, Inc ......................................... 2844 Heelside ............................................................906 Hell is for Heroes ......................................... 1564 Helly Hansen (US) Inc..................................1755 HESTRA GLOVES, LLC ..................................2260 High Point Ventures....................................2867 High Sierra Sport Co...................................3537 High Society Freeride Company LLC ....3624 Highland Trading Company/ Sportube .........................................................3357 Holden ..............................................................3419 Horizon Agency, Inc Outdoor Sports Insurance .......................4555 Hot Chillys ......................................................3246 Hotfingers Gloves.........................................1777 Hotronic USA, Inc.........................................3355 H-PAK ...............................................................3378 Hyperbola........................................................1975 I FOUND............................................................ 2015 I.C.E. Inc .............................................................668 Ice Couture ....................................................2765 Icelandic Design............................................1032 Icelantic Skis ..................................................3371 Impact Canopies USA................................ 4035 Implus Footcare LLC .................................. 3568 Indo Board Balance Trainer ......................2719 InForm Sports LLC...................................... 4434 INNOVATIONS, NOW.............Grand Concourse Isaora ..................................................................1112 Itasca Footwear by C.O. Lynch Enterprises .........................................734 K2 Skis .............................................................3728 K2 Snowboarding .........................................4122 Kamik div of Genfoot America..................569 Karbon ................................................................ 175 Kastle GmbH ..................................................3775 KHL POLYURETHANE USA INC ....................363 Khombu............................................................1369 Killtec NA Inc. .................................................1749 Killy ....................................................................1343 Kiss My Face Corporation ......................... 3747 Kjus USA............................................................ 576 Klymit.................................................................642 KneeBinding, Inc. .........................................3565 Kneissl North America LLC ......................3478 Knitwits by Delux ..........................................1240 Koala Snow Sports, LLC............................ 4042 Kombi Ltd. ......................................................2849 Komperdell.....................................................3267 Kuhl Clothing..................................................2164 KUUsport Mfg. Ltd. ........................................4161 Kwik Tek, Inc. ................................................ 4344 L1 Outerwear .................................................. 1510 Lamar.................................................................906 Lange Ski Boots ...........................................3770 L-Bow Mittens................................................3645 Learn A Snow Sport (Consumer Initiatives) ......Grand Concourse Leisure Trends Group.................................2964 LEKI USA, Inc...................................................3571 Les Ettes Cosmetics.....................................3616 Level North America .................................. 3724 Liberty Skis ....................................................3855 Life-Link ..........................................................3365 Line Skis..........................................................3656 Liquid Boardwear .........................................4107 Little Hotties................................................. 3568 Loki ....................................................................1364 Lorpen North America Inc .........................1961 Love Hope Strength Foundation...............216 LTD Snowboards.............................................906 Lucky Bums Inc .............................................2771 M. Miller ............................................................. 762 Madshus............................................................4131 Magic Potion.................................................4043

34 SNOWPRESS DAY 1 skipressworld.com/snowpress

MANIC Snow.....................................................1815 Manzella Productions, Inc ........................2934 Mariner Business Solutions .....................2866 Marker Ltd ........................................................255 Marker Sport and Travel Bags .................4165 Marker USA ................................................... 4566 Marmot Mountain, LLC................................1243 MasterFit Enterprises ................................4374 MBS Mountainboards ....................................102 McDavid.............................................................1761 Mental ...............................................................1973 Mervin Manufacturing ...............................3607 Microfurr........................................................ 3360 Minus 33 Merino Wool Clothing.............. 1464 Mitchie’s Matchings ...................................... 373 Mitsubishi International Corporation .....224 Molehill Mt. Equipment, Inc......................2769 Moment Skis..................................................4333 Montana Sport North America Inc........3737 Monument Snowboards ............................2407 Moon Shadow ................................................1246 Morrow Snowboards ..................................3920 Mount Tec Gloves ........................................3633 Mountain Hardwear, Inc ..............................436 Mountain Menace ...........................................514 Mountain Uniforms .......................................559 NASTAR .............................................................3551 NSSRA - National Ski & Snowboard Retailers Association ................................3477 NSAA - National Ski Areas Association ................................................... 4442 NSP - National Ski Patrol ............................ 223 Nations Best Sports....................................4577 Nativ Boardriding Company ......................1314 Native Eyewear..............................................1238 NEFF...................................................................1507 Neve Designs..................................................1945 Never Summer Industries ..........................1515 New Wave Enviro Products ......................2869 Nidecker US Inc ..............................................1414 Nikita Clothing USA, Inc. ............................4221 Nils Inc ..............................................................1736 Ninthward Skis USA ................................... 4436 Nitro Snowboards ........................................ 1510 Nobis ................................................................2903 NoBoard .............................................................612 Nomis ...............................................................4307 Nordica USA....................................................4169 Northwave North America, Inc................2107 Nutcase Inc .....................................................3134 Oakley Inc........................................................1328 Olympia Sports Company, Inc.................3345 Omatic Snowboards .....................................2311 Omeez Apparel ............................................. 1468 Oneballjay ..................................................... 2908 O’Neill................................................................1523 Optic Nerve ....................................................3542 Optimal Furs, Inc. ..........................................1358 ORAGE ...............................................................1728 Outdoor Technology....................................1232 Outlyne Sports AG........................................1367 Outlyne Coat Check .........................Lobby A/F Parajumpers .................................................. 1564 Parle’ Your Style............................................1033 Patagonia Inc. ................................................1822 Pepper’s Performance Eyeware, Inc......2316 Pertex...............................................................4525 PG Exhibits ..................................................... 1650 Pinnacle Designs .........................................2766 PISTIL ................................................................1745 Planet Earth Clothing..................................4120 POC USA LLC ...................................................1023 point6 LLC ........................................................1551 POLARMAX - OPEDIX ...................................4223 POW Gloves ....................................................3207 Powderhorn ......................................................745 Precision Mountainwear/ Helix Snowboardwear.................................. 424 Press Room.................................... C Mezzanine PSIA - Professional Ski Instructors of America ................................220 Publik/Profile Apparel .............................. 3007 Pulse................................................................. 3160 Quiksilver Inc ................................................3702 R.E.D. ..................................................................2913 Ra Optics.........................................................3734 Rab ....................................................................3368 Racer USA.......................................................3545 Railyard Rails ................................................ 1506 Raw Revolution................................................512 Rawik................................................................2655

Real Earth Products LLC .......................... 3544 Recco Systems Ltd .......................................2819 Recon Instruments Inc .................................1110 Redfeather Snowshoes .............................3579 Regina Imports..............................................1569 Reichmann & Sohn GmbH.........................3342 Rental World ..................................................2974 reusch SnowSports.....................................2846 Ride Snowboards..........................................3915 RipperWrap ....................................................3223 Ripzone / Powder Room.............................4316 Roces USA, Inc ...............................................4174 Rocky Mountain Sunscreen .................... 3434 ROI—Recreation Outdoor Initiative.........4321 Rome Snowboard Design Syndicate ............................................719 Rossignol ........................................................3765 Rottefella ..........................................................3171 Roxa..................................................................3749 Roxy ..................................................................3702 Ruffolo Enterprises, Inc.............................3242 S4 Optics.........................................................3424 Sabre .................................................................3615 Salomon Snowboards ................................ 1802 Salomon USA................................................ 4047 Sans USA..........................................................1773 SCARPA North America, Inc. ......................3171 Schuessler/Jacob Ash Accessories.........750 Schure Sports U.S.A., Inc.............................. 175 Scott USA........................................................2837 Screamer .........................................................1355 Seirus Innovation ........................................2543 Serengeti Eyewear ........................................523 Sessions .............................................................2111 Shred Optics ...................................................1907 Shredalert ......................................................2307 SIA Information Booth.............Atrium Lobby SIA Registration ................................Lobby A/F Sick Stickz ..................................................... 3666 Sisco Sports USA ............................................513 Skadi Sports/Caamano................................659 Skboot .............................................................3663 SKEA, LTD ........................................................2469 Ski Kare ............................................................3361 Ski Logik...........................................................4134 SKI Magazine ..................................................3551 Ski Press World Inc........................................342 Ski Tops/Chaos/Moon Shadow/CTR....................................................1246 Skiing Magazine ............................................3551 Skijunk.com .................................................. 4443 SkiKaps ............................................................3358 SkiMetrix, Ltd ................................................3667 Skullcandy, Inc............................................... 1810 SlopeViews......................................................1010 Slytech Protection .......................................1907 SmartWool Corporation ............................2456 Smith Optics ..................................................2628 Smokin’ Snowboards....................................1012 Snapdry...........................................................3355 Sno Skins Inc ....................................................1161 Snow Angel ......................................................842 Snow Dragons...............................................2655 Snow Sports Consumer Initiatives...............................Grand Concourse Snowcraft Industries................................. 3042 Snowell North America ............................4044 Snowjam LLC ..................................................1502 SOLE..................................................................4357 Sound...............................................................4307 Spacecraft Inc ..............................................3407 Spark R&D.........................................................1816 Special Blend...................................................1319 Spice Snowboards........................................1502 Sport Obermeyer Ltd. ................................ 2473 Sportcaster Company, Inc........................ 3160 Sporthill, Inc .................................................. 2160 Sports Accessories America Inc ............2760 Sportube .........................................................3357 Spy Optic, Inc. ...............................................3707 Spyder Active Sports, Inc. ..........................1173 Starr Surf Skis LLC ......................................3423 Steamboat and Howelson Hill Restaurant Seating Area...................... 261 Stepchild Snowboards.............................. 3609 Stöckli Ski USA............................................. 3858 STOMP Design Unlimited Inc.....................2219 Storm Skis ..................................................... 3360 Strap Pad LLC ................................................3763 Sugapoint ..........................................................519 Sun Company Inc..........................................1762

Sun Valley Ski Tools Inc.............................3342 Sunbelt USA .................................................. 2540 Suncloud Polarized Optics .......................2628 Sunglass Management Design (SMDI Inc).........................................3722 Sunice ...............................................................1767 Superfeet Worldwide Inc. ........................ 2960 Surface Skis...................................................3557 Swany................................................................1777 Swivler Inc......................................................4522 Swix Sport USA, Inc......................................3174 Tabask...............................................................1558 Tail Wags Helmet Covers Inc. ..................2568 Technine..........................................................4307 Tecnica USA ...................................................3778 Terramar Sports Inc. .................................. 1350 The Best of the Southwest Restaurant Seating Area .......................... 4301 The Colorado Gems Retail Work Area ...........................................4521 The Faction Collective Ltd ....................... 4435 The North Face ...............................................328 The Original Muck Boot Company ..........1659 The Peapack Mitten Company ................2764 The Program....................................................1319 The Ski Channel.............................................. 267 The Slider Corporation ..............................3726 The Soze Group ............................................4572 The Yard .............................................................105 Therm-IC .........................................................4572 Thirty-Two Boots ......................................... 3208 Thorlo Inc .........................................................1561 Thule, Inc. .......................................................3933 Topper Crown International Inc. ..............849 Toyota Tsusho Corporation.......................1239 Transaction Resources Inc (TRI) ............3362 Transpack .......................................................2842 TransWorld Media ...........................................105 Trespass USA....................................................737 TREW....................................................................1119 Trikke Tech Inc. ..............................................4142 Tubbs Snowshoes .........................................4129 Turbine Boardwear .......................................1310 Turtle Fur Group .............................................1155 Tyrant Snowboards......................................3107 U4E.......................................................................315 UFO Plast.......................................................... 1774 Ugg Australia .................................................1252 Under Armour Performance ..................... 728 Union Binding ............................................... 3016 Unity Snowboard Manufacturing LLC .....................................................................2916 Universal Sports Network .....................Lobby Uvex...................................................................3174 Vail Resorts Inc.............................................3356 Vans ...................................................................3612 Venture Snowboards................................... 1916 Vew-Do Balance Boards ..............................1315 VIST North America .................................... 1965 Volcom................................................................710 Volk Performance Wear ............................4557 Volkl ..................................................................4557 VonZipper ........................................................3716 VR2 Distribution Inc.....................................1733 Warren Miller Entertainment ...................3551 Web Lounge ........................................Lobby A/F White Sierra .....................................................555 Wigwam Mills, Inc......................................... 2767 Winter Feels Good (Consumer Initiatives) ......Grand Concourse Winter Olympics & Snow Sports: Past to Present ....Grand Concourse Winter Park Restaurant Seating .............1302 Winter Park/Ruby Hill ....................................105 Winter Trails (Consumer Initiatives) .............................Grand Concourse Wintersteiger Inc. ........................................2534 With a Twist...................................................... 748 World United Industries Limited ..............1921 Wrong Gear Inc ................................................510 Yaktrax............................................................ 3568 Yellowman/YMX.............................................. 824 YRC (Roadway/Yellow) ................................4137 ZAG Skis ..........................................................4359 Zeal Optics .....................................................3224 Zero/The Fairfield Line .............................. 1348 Zimtstern North America .......................... 1019 Zinka.................................................................2423 Zipfy Inc. .........................................................3344 ZipperBack Gloves .......................................3751 Zuma Snowboards .......................................1502

SKI THE BEST OF COLORADO