2010 September/October On Premise by Slack Attack

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

“Norm! ” Back in the Day... 1935 - 2010 Once in a lifetime

75th Gala Event

™

Glasses. Ice. Coasters. Society.

It’s what you need to do business.

ting the drink specials No matter how friendly the bartender, how temp lete without TRIM comp isn’t just n taver a or how diverse the jukebox, ly serve up some proud we ® ty Socie At ance. coverage from Society Insur ble. And, best of all, of the broadest property/liability coverages availa tavern owners like you. our TRIM program was concocted specifically for ess, swing over If you’re thirsty for coverage made for your busin got on tap. to societyinsurance.com and check out what we’ve Society Insurance is a corporate sponsor of the Tavern League of Wisconsin:

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150 Camelot Dr ive P.O. Box 1029 Fond du Lac, W I 54936 888-5-SOCIET Y (888-576-243 8) societyinsuranc e.com

S ept / o ct 2 0 1 0 V o l u me 2 8 , N o . 5

In this issue: 75th Anniversary Fall Convention

F eat u r es 14 TLW Gala Event... Join in the celebration at Convention this Fall and attend the Once in a Lifetime TLW 75th Anniversary Gala.

24 B ack in the Day...

Society has changed immensely since the TLW was founded 75 years ago in 1935. A closer look at our world today reveals that maybe things havenâ&#x20AC;&#x2122;t changed as much as we all think.

4 6 T LW Tailgate Party at Miller Park Play Ball! Pictures and more from this great Annual TIPAC Fundraiser.

11 Cov er S tory

75th Annual Fall Convention Keynote Speaker: George Wendt

D E PA R T M E N T 4 5 6 7 28 30 32 34

Presidentâ&#x20AC;&#x2122;s Perspective Corporate Sponsors Front Rail 75th Anniversary Sponsors league profile Business Spotlight Charity Spotlight corporate spotlight

36 38 40 41 44 46

12 Schedule of Events 13 Entertainment 14 Gala Event 14 Host 16 Seminars 17 Registration Form 18 Exhibitor Listing 22 Auction Form

featured Affiliates new members LOCAL LEAGUE UPDATES affiliate members Accounting Help Advertiser Index

TLW Celebrating 75 years.

2010 September/October On Premise

By Robert Swearingen TLW President

Dodranscentennial Celebration!

e have all heard the term “Centennial” relating to 100-year anniversaries or celebrations and “Semicentennial” for 50-year accomplishments. In a recent conversation with Patti Marsicano she informed me that the term for 75 was “Dodranscentennial”, which I thought was perfect, because we needed a really big word for a really big event! The big event is finally here! After over a year of planning, our 75th Anniversary Celebration will kick off in Stevens Point on October 4th. The Portage County Tavern League is proud to be our host for this very special celebration. Judy Sopa and her members are rolling out the red carpet to welcome us to Stevens Point starting with an opening reception at Shooters Supper Club in Plover.

Oneida County. This was part of the theory of the “Most Valuable Member” (MVM) nomination. Most local leagues have taken the time to spotlight a member to be recognized in Stevens Point. By now all of you should have heard about our Keynote Speaker on Tuesday morning. Best known for his role as Norm Peterson on the hit comedy series “Cheers,” we are excited to have George Wendt on the TLW main

“The 75th Anniversary Fall Convention is one that you don’t want to miss. Not only is it a chance to celebrate your membership in the TLW, it’s also a time to reflect on those who preceded us over the years.”

This Fall Convention is one that you don’t want to miss. Not only is it a chance to celebrate your membership in the TLW, it’s also a time to reflect on those who preceded us over the years. I ask you to take a moment and think back to who was in a leadership position in your local league when you joined? Who was on stage or at the podium during your first Convention or caucus? These people hold some great TLW memories for me especially as I recall the past leaders of

On Premise 2010 September/October

stage during our general session. In addition you will hear other guest speakers from our industry including MillerCoors and the ABL President David Jabour. All are glad to be part of our 75th Anniversary event. The Anniversary Trade Show is a sell out, with over 125 booths catering to you and your business needs while also providing a little fun during the day. I have been hearing about special auction items being donated by local leagues and Affiliates. Many of these

items may be one of a kind and will be dispensed between live and silent auction opportunities. Be sure to get your number to bid early and often! Another highlight of our Stevens Point event will be a grand 75th Anniversary Gala dinner. This dinner will be a unique event, as it is the only time in my memory that the TLW has put on an event of this magnitude. The theme for the Convention and dinner will be “Together We Shine”. The Gala dinner will include cocktails, steak dinner, 18-piece big band and a chance to dance and enjoy a great evening with fellow TLW members, friends, Affiliates and industry guests. There will be a head table with past TLW Presidents along with a program recognizing the local league MVM’s. We anticipate this event being a black tie affair complete with a red carpet. However, it’s your party and the new TLW casual dress shirts will fit the night perfectly as well. There are a few other surprises in store for attendees during their stay in October. Preregistration is almost a must. You won’t want to miss this one, it won’t happen again until our Centennial! Happy Anniversary TLW, see you in Point!

Cheers, Rob

www.tlw.org

Platinum Sponsors $50,000+ per yr

Gold Sponsors $25,000+ per year

Anheuser-Busch Silver Sponsors $10,000+ per year

Bronze Sponsors $5,000+ per year

Wisconsin Amusement & Music Operators, Inc.

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember â&#x20AC;&#x153;Support those that support us.â&#x20AC;? TLW Celebrating 75 years.

2010 September/October On Premise

By Pete Madland TLW Executive Director

Elections are Coming!

he 2010 elections are coming soon and I hope you and all of our TLW members are prepared. Recent history has shown what impact the forces in our State Legislature and Governor’s office can have on your business. If you are not motivated this year more than ever, to get involved in this election, shame on you. As elections draw near, it is vital you know the candidates and have an understanding of where they stand on issues that are important to you. Your vote is your business, but it is serious business. It is the only tool all citizens, 18 years and older, share at election time. It is a tool that can make a difference, so use it wisely. If you are comfortable voting for a candidate, I hope it is because you have researched their positions! If that person is an incumbent, I would hope you are aware of his voting record. If he is not an incumbent, be aware of his positions. Being educated about the candidates allows you to make the correct decision on Election Day. If you are uneasy making a decision about who to vote for, talk to other people. People who share a common interest with you may have some insight, or a person who is more politically involved than you can shed light and possibly a different perspective on candidates or issues that concern you. More and more local tavern leagues are getting involved in political races throughout Wisconsin, and they are having an impact. A Tavern League endorsement is important to many candidates. This endorsement can mean the difference between winning or losing an election. This is why it is vital that the proper candidate gets your seal of approval. Not only other tavern owners but many customers look to the Tavern League for guidance when choosing a candidate to vote for. Because of this, we must do our homework. Find out how candidates feel about our issues. Give them a call. If they care about your vote, they will talk to you. Invite them to your meeting. Most relish the thought of getting in front of 6

On Premise 2010 September/October

has access to information not available to most of us. He can provide helpful information when making that critical decision. a group to discuss issues. Knowing what to do is one thing, knowing what not to do is another. Try to avoid judging a candidate on one issue. Finding a person that agrees with you on all issues is rare, and if you do, be skeptical. Backing a candidate because he or she agrees with you on one issue may be as silly as not supporting one because he or she disagrees with you on one issue. Look at the big picture and then decide how the candidate measures up.

Once your decision is made, get involved. As I stated earlier, if you are not motivated this year, you will never be. Make a contribution to a candidate. Donations are extremely important to candidates during elections. Using the TLW Conduit is a great way to leave an impact; or a direct contribution will be appreciated. It doesn’t have to be a huge amount, $10, $20 or $50 can make a difference when combined with others. Putting up signs is another great way to demonstrate support. Place them inside your tavern or on your lawn. Offer to place them around your

“Your vote is your business... It is a tool that can make a difference, so use it wisely... Being educated about the candidates allows you to make the correct decision on Election Day.”

Most importantly, know the facts. Don’t base your decision on “I heard this” or “someone said…” Base your decision on firsthand knowledge or what you have learned directly from people who know the facts. If, after doing all of your homework, you are still confused, give us a call. The TLW has sent surveys out to all the candidates running for state office with questions of concern relating to our industry. These surveys give us some indication of how the candidate feels on our issues. Feel free to contact Governmental Affairs Director, Scott Stenger to ask for direction. It’s Scott’s job to know the candidates and the issues and he

neighborhood. Ask the candidate to supply you with a number of signs as it is an effective way to gain exposure for them. Show him that you are willing to go an extra step to help get elected. Voting is an important duty. Do it right. Get informed and make an educated decision. If possible, get involved in a political race. But most importantly, vote, and encourage your customers to do the same. It does make a difference.

www.tlw.org

President: Rob Swearingen Senior Vice President: Barb Mercer Secretary: Sue Bonte Lee Treasurer: Tom Dahlen Southern Zone Vice Presidents: Chris Marsicano, Jim Pickett Eastern Zone Vice Presidents: Gene Loose, Dale VandenLangenberg Central Zone Vice Presidents: Lori Frommgen, Robert “Bubba” Sprenger Northern Zone Vice Presidents: Dan Corbin, Pete Olson

Editor: Pete Madland, Executive Director Tavern League of Wisconsin Publisher: Barbara Slack Slack Attack Communications Advertising Sales: Heidi Koch Slack Attack Communications heidi@slackattack.com Art Director: Ann Christianson Slack Attack Communications Contributing Writers: Pete Madland, Patti Marsicano, Kimberly Ruef, Rob Swearingen, Scott Stenger, Lauren Tuscher Printed By: Reindl Printing, Inc. Merrill,Wisconsin On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: (800) 445-9221.

TLW JOINT DISTRICT 1 & 9

TLW

2nd DISTRICT

Published by Slack Attack Communications, 5113 Monona Drive, Madison,WI 53716, phone: (608) 222-7630. Printing is by Reindl Printing, Inc., Merrill,WI 54452. For advertising information, contact Slack Attack Communications. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Address corrections should be sent to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005.

TLW th DISTRICT

Second class postage paid at Madison, WI and other additional offices. © Copyright 2010 by the Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise

2010 September/October On Premise

Sysco-Baraboo has it all!

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With over 12,000 choices, you’re bound to find what you need.

We Need Your Pictures... of your tavern & decorations during the holiday season. In the November/December issue of On Premise we will be featuring some of these photos and a feature on how to ‘spruce up’ and Decorate your Tavern for the Season! 8

On Premise 2010 September/October

www.tlw.org

Est. 1938

On Premise 2010 September/October

www.tlw.org

1935–2010

Schedule of EveNts. . . . . . . . 12 Entertainment . . . . . . . . . . . . 13 Gala Event. . . . . . . . . . . . . . . . 14 Host. . . . . . . . . . . . . . . . . . . . . . 14 Seminars. . . . . . . . . . . . . . . . . . 16 Hotels. . . . . . . . . . . . . . . . . . . . 16 Registration Form. . . . . . . . . 17 Exhibitor List. . . . . . . . . . . . . . 18 Auction Form. . . . . . . . . . . . . 22

George Wendt and beer have shared a lot over the years: good times, great stories, useless trivia, and a successful show business career. In “Drinking with George,” Wendt invites readers to crack open a cold one and pull up a seat at the bar as he celebrates the indelible, intoxicating beverage and all its irresistible peculiarities. Spinning hilarious and frank tales of his own imbibing adventures— from taking a first sip of his grandfather’s Bud as a child in Chicago to a beer-fueled impromptu performance with Woody Harrelson and the U.S. Women’s Synchronized Swimming Team. KEYNOTE SPEAKER

See George this Fall at the TLW Convention, as Keynote Speaker, 11am, Tuesday, Oct 5th, Grand Ballroom George will be available in the Lobby following the General Session to sign books.

75th ANNUAL FALL CONVENTION SCHEDULE OF EVENTS

TOGETHER MONDAY OCTOBER 4th, 2010

12:00 PM to 3:30 PM Silent Auction for TIPAC – Boardroom

11:30 AM to 4:00 PM Trade Show – Convention Center & The Expo Hall

1:00 PM to 2:00 PM Seminar: Smoking Ban – 3 months later “How are you coping?”– Grand Ballroom

11:30 AM to 2:30 PM Silent Auction – Boardroom

9:00 AM to 5:00 PM TLW Board of Directors Meeting – Salon D

2:15 PM to 3:00 PM SafeRide Review Session – Grand Ballroom Mandatory for all counties with programs (open to all interested parties)

9:00 AM to 4:00 PM Food Service Sanitation Course & Exam – Salon E (Class Registration open to members and non-members)

2:30 PM to 3:00 PM TLW Winter Get-Away Presentation By Journeys Unlimited – Salon B, C & D Free vacation giveaway

12:00 PM to 1:00 PM Board Lunch – The Deck

3:15 PM to 3:45 PM TLW Winter Get-Away Presentation By Journeys Unlimited – Salon B, C & D Free vacation giveaway

3:00 PM to 6:00 PM Registration & $2 Bill Exchange – Salon A 8:00 PM to Midnight Portage County Tavern League Welcome Party Location: Shooters Supper Club, 5330 Harding Ave., Plover, WI • (715) 341-8878 Band: Rattlesnake & Eggs

TUESDAY OCTOBER 5th, 2010

8:30 AM to 5:00 PM Registration & $2 Bill Exchange – Salon A 8:45 AM to 9:15 AM Resolution Committee – The Deck 8:45 AM to 9:15 AM Rules Committee – Salon B 8:45 AM to 9:15 AM Audit Committee – Salon C 9:30 AM to 12:00 PM General Business Meeting – Grand Ballroom • Attendance Drawing • Host League Intro – Bob (Bubba) Sprenger • Opening Ceremony– Portage County Tavern League • Senior Vice President – Barb Mercer • President’s Remarks – Rob Swearingen • Secretary’s Report – Sue Bonte Lee • Treasurer’s Report – Tom Dahlen • Keynote – George Wendt • Executive Director Report – Pete Madland • ABL Report – Bob Sprenger • ABL President – David Jabour • Attorney General – JB Van Hollen • Special Club Awards • Member of the Year Award • Attendance Drawing • First Timers Orientation 12:00 PM to 5:00 PM Trade Show – Convention Center & The Expo Hall Tournament for TIPAC, Sponsored by WAMO – Grand Prize – TBA

8:00 PM to 1:00 AM Cocktail Party & Costume Contest – Grand Ballroom Theme: TLW “Together We Shine” Costume: Show that you are proud to be a TLW member. Wear TLW logo clothing, your bar’s attire, Local League attire Band: Overdrive

3:00 PM to 3:45 PM Vendors Drawings – Trade Show Area (Attendees must be present to win) 3:45 PM to 4:00 PM Exhibitor Booth Drawing – Trade Show Area (Exhibitor must be present to win) 5:00 PM Most Valuable Members Arrive at Gala Dinner – Sentry World 6:00 PM 75th Anniversary Gala Dinner – Sentry World • Cocktails – 6:00 PM • Dinner – 7:00 PM • Head Table with Past Presidents • Big Band: The Bill Sargent Band • MVM Recognition

THURSDAY OCTOBER 7th, 2010 8:00 AM to 9:00 AM Voting – Boardroom (Delegates only)

9:00 PM to 10:00 PM Live Auction – Grand Ballroom (Proceeds to Direct Givers Fund)

9:30 AM to 12:00 PM General Business Session – Grand Ballroom • Attendance Drawing • Sky Ranch Report – Joyce Bartelt WEDNESDAY • Audit Committee Report OCTOBER 6th, 2010 • Rules Committee Report 8:30 AM to 4:00 PM • Swearing in of Officers Registration & $2 Bill Exchange – Salon A • President’s Closing Remarks 9:30 AM to 11:30 AM • TLW History Video Presentation General Business Meeting – Grand Ballroom • Host League Drawing • Attendance Drawing • Membership Recruitment Drawing • Resolution Committee Report • Trade Show Buyers Raffle • MillerCoors Brewery Vice-President – Andy Moschea • Announcement of Raffle Drawing • Legislative Report – Scott Stenger • Good & Welfare • Parade of Candidates • DVD Presentation • Good and Welfare • Attendance Drawing • Attendance Drawing 12:00 PM to 1:00 PM 11:45 AM to 12:45 PM Foundation Meeting – Salon D District Caucuses: All Directors and Officers • 1st & 9th District – Salon D • 6th District – Salon B • 2nd District – Salon C • 8th District – Salon G 1:00 PM to 2:00 PM District Caucuses: • 3rd District – Salon D • 4th District – Salon B • 5th District – Salon C • 7th District – Salon G

12:00 PM Portage County President’s Reception – Judy Sopa Location: Custer’s Pit Stop 2310 Custer Rd Custer, WI 54423 (715) 592-4238 Note: Times and events are subject to change without notice. There is no smoking allowed at the Ramada Hotel.

75th ANNUAL FALL CONVENTION ENTERTAINMENT

Monday

Tuesday

Rattlesnake & Eggs is a five

OVerdrive has taken the talent from

piece country and classic rock band from central Wisconsin. Founded in 2002 by lead singer Jason Francis, the band currently features five great musicians. They are a strong and dynamic group, with solid vocals, amazing instrumentals and a compellingly fun presence. Catch them throughout the central Wisconsin area and at the host league party at Shooter’s in Plover. www.rattlesnakeandeggs.com.

four other Midwest groups to form what we would like to think of as a super group. Dan (guitars, Vocals, FX), Mike (Guitars,

Vocals), Dale “One Man Show” Dobbe (Guitars, Bass, Vocals, FX) and Robin (Percussion, Vocals, Keyboards, Guitars). Working together for the first time makes for fun new renditions of cover tunes, Overdrive is truly a variety band. Hey!! Lets have fun!

y a d s e n d e W

The Bill Sargent Big Band The more it swings, the better! And swing it should, for it is lead by “Wisconsin’s King of Swing” - Bill Sargent!  Three trumpets, two trombones, four saxes, piano, guitar, bass, drums and two vocalists. We focus on the classy stuff...you know, like Michael Buble, Frank Sinatra, Dean Martin, Bobby Darin, Ella Fitzgerald, Motown, Swing, Jazz and Classic Big Band, Classic Rock & Pop hits. Songs from America’s greatest composers; Duke Ellington, George Gershwin, Cole Porter, Irving Berlin, Rogers & Hart. Bands like Count Basie, Glenn Miller, Louis Prima, Duke Ellington, Benny Goodman, Motown & The Funk Brothers.  THIS is how swing should be played! Life...vitality...spunk...groovin’...spark...dynamics... it’s all about attitude... swing isn’t something you think about, it’s something you live and feel.

75TH ANNIVERSARY GALA EVENT

Wednesday th October 6 SentryWorld 6 p.m.

1935–2010

TOGETHER We are very excited for this year’s Fall Convention in Stevens Point, where the official 75th Anniversary Celebration will take place. The Wednesday night Gala Event will be the highlight of the 75th celebration and a party that you won’t want to miss!

Red Carpet Black Tie Affair New York Strip Steak Dinner Complimentary Cocktails Souvenir Glass Entertainment by The Bill Sargent Big Band Orchestra The dinner program will include Toasts, a Video of TLW History, Recognition of Sponsors and Local League MVM’s, and Introduction of TLW Presidents

SEMINARS

TUESDAY: 1:00 PM to 2:00 PM – Grand Ballroom Seminar: Smoking Ban – 3 months later “How are you coping?” Confused? Disgusted? It’s been 3 months since the statewide smoking ban has taken place. How has it affected your business? What about other businesses around the state? What are people doing to cope with the new law? Come and share your thoughts with fellow Tavern League members. Find out what others are doing to try and overcome the loss of business. We also will attempt to answer any unanswered questions you may have about the smoking ban and hopefully get you some ideas on how to overcome the problems it presents. Executive Director Pete Madland will guide the discussion along with TLW President Rob Swearingen and Governmental Affairs Director Scott Stenger.

TUESDAY: 2:30 PM to 3:30 PM & 3:15 to 3:45 PM – Salon B, C & D TLW Winter Get-A-Way Presentation Free Vacation Giveaway Make It Jamaica With the Tavern League of Wisconsin! Wednesday, Feb 16, 2011 for 7 nights At Beautiful Breezes Resort, Spa & Golf Club, In Runaway Bay, Jamaica Enjoy the lush tropical playground at Breezes Resort. The warm and friendly staff will welcome you to paradise and provide wonderful service during your stay. Enjoy all the activities the resort has to offer, or sign up for one of the adventurous excursions that are available in the Ocho Rios area. From climbing the famous waterfall at Dunn’s River to shopping in the local market; you will never run out of things to do! If you prefer a more laid back vacation, enjoy the warm weather from your seat at the swim up pool bar or your beach lounge chair. Informational Seminar presented by: Journeys Unlimited Travel, Affiliate Member of the Tavern League of Wisconsin

75th ANNUAL FALL CONVENTION HOST

HOST: Portage County Tavern League The Portage County Tavern League is pleased and honored to be the host of the Tavern League of Wisconsin’s 75th Anniversary Fall Convention. Our hopes are high for great attendance and hopefully one of our biggest ever. This week should be full of information and exciting events. We want to thank in advance all the amazing tavern owners and their staff in making this a great success. So come and join the Portage County Tavern League in wrapping up what should be a fantabulous Tavern League of Wisconsin 75th Anniversary Fall Convention.

Photo Caption: (left to right) Mike Slowinski, Donna Distasio, Kim Krayecki, Mary Tepp, Erin Kief, Amy DesJarlais. (Not pictured – President Judy Sopa).

HOTELS Ramada Hotel Host Hotel Lounge & Restaurant 1501 North Point Dr. Stevens Point, WI (715) 341-8369

$102 single/double $112 Triple $122 Quad $189 Hospitality $189 Suites $125 Dome Indoor Pool, Sauna, Whirlpool, Fitness room & arcade

Country Inn & Suites 301 N Division Street Stevens Point, WI 715-345-7000

$94 Across the Street Free Continental Breakfast Indoor Pool, Whirlpool, In-room Coffee

Sold Out!

THE RAMADA INN 1501 N POINT DR. N. Point Dr.

COUNTRY INN & SUITES 301 N. DIVISION ST.

N. Division St.

Americas Best Value Inn $94 Across the Street 247 N Division St Free Continental Breakfast Stevens Point, WI Restaurant and Lounges (715) 341-8888 Close By The Econo lodge 5110 US Highway 10 E Stevens Point, WI (715) 341-1500 La Quinta Inn 4917 Main Street Stevens Point, WI (715) 344-1900

$69 5-6 Minutes Away Indoor Pool, Whirlpool, Sauna, In-room Coffee

SENTRY WORLD GOLF COURSE

AMERICA’S BEST VALUE INN 247 N. DIVISION ST.

Main St.

ONE WAY

WISCONSIN RIVER FLOWAGE

Ridge St.

Main St. LA QUINTA INN 4917 MAIN ST.

ECONO LODGE 5110 US HWY 10

$59 2 Exits South Free Continental Breakfast Indoor Pool, Fitness Center

To make your reservations, please call the hotel and request a reservation in the Tavern League of Wisconsin block to get the special rates. The rates do not include tax. For alternative housing, call the TLW office.

75th ANNUAL FALL CONVENTION REGISTRATION FORM Name _ ______________________________________________ Spouse/Guest Name_ _______________________________________________ Signature(s)_________________________________________________ / ________________________________________________________ Business Name_ _______________________________________________________________________________________________________ Mailing Address_ ______________________________________________________________________________________________________ City/State/Zip _________________________________________________________________________________________________________ Business Phone___________________________________________ Home Phone __________________________________________________ Local League________________________________________________________________________________________________

Get a

Together We Shine

Please Check the box that applies:

n This is my first convention

n I am a new Member

Embroidered, Full Color Logo, Dress Shirt

I would like to contribute $5.00 of this registration fee to: (please check one only)

n Tavern Industry Political Action Committee n Wisconsin Tavern League Foundation n Sky Ranch for Boys Registration Fees (per person)

Member

Non-Member

Full Registration. . . . . . . . . . . . . . . . . . . . . . . . . . . . $50. . . . . . . . . . . . . $70 Postmarked after 09/15/2010. . . . . . . . . . . . . . . . . . . . . . $60. . . . . . . . . . . . . . . $80 One Day Only Tuesday / Wednesday . . . . . . . . . . . $30. . . . . . . . . . . . . $35 (circle one) Additional Options (priced per person): Gala Dinner. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50. . . . . . . . . . . . . $70 Postmarked after 09/15/2010. . . . . . . . . . . . . . . . . . . . $60. . . . . . . . . . . . . . . $80 The Gala Dinner will be held on Wednesday, October 6th at Sentry World. This will be a red carpet, black tie affair (black tie and formal gown optional). The evening will include a New York Strip Steak Dinner - 7p.m., Complimentary Cocktails - 6p.m. to Midnight, and a 75th Anniversary Souvenir Glass. Entertainment by The Bill Sargent Big Band Orchestra.

size: S - XL

size: 2X - 4X

TLW “Together We Shine” Dress Shirt . . . . . . . . . $25. . . . . . . . . . . . . $30 Pre-order by 09/15/10. Men’s Size: ______

qty: ______

color: Black / White

(see above for pricing.)

(circle one)

Women’s Size: ______

qty: ______

color: Black / White

(see above for pricing.)

(circle one)

Shirts will be distributed at registration check in table in Stevens Point.

Total: _____________________

METHOD OF PAYMENT Total Amount Due $_ _________________________________ Check #__________

Card # ___________________________________________ Exp. Date __________________________ Cardholder Name __________________________________ Signature_________________________________________ Cardholder Address________________________________ City/State/Zip_ ____________________________________ Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005

75th ANNUAL FALL CONVENTION EXHIBITOR LIST Ramada Inn Hotel, Stevens Point, WI • As of: 08/17/10

Airfire Mobile Booth #: 107 Jason Koepsell 2301 Kelbe Dr Little Chute, WI 54140-1201 (920) 707-7005 Fax: (920) 687-0129 www.airfiremobile.com Cell Phone Service Mobile Message Advertising Airgas National Carbonation Booth #: 28 John Kozlowski 6028 Dublin Ct Racine, WI 53402-1650 (414) 721-6665 Fax: (414) 377-4266 www.airgasnationalcarbonation.com Bulk Co2 for Soda Fountain, Carbonation & Nitrogen Blends for Beer Dispense Alliance Insurance Centers, LLC Booth #: 55 John Kriha P O Box 28136 Green Bay, WI 54324-0136 (920) 330-9000 Fax: (920) 330-9001 www.alliedinsurancecenters.com Commercial, Personal & Health Insurance American Income Life Booth #: 102 Robyn Ferraro 11614 Cedarbrook Road Roscoe, IL 61073-7770 (262) 502-9777 (800) 875-9997 Fax: (815) 270-0441 www.ailife.com Supplemental Life & Health Insurance American Welding & Gas Booth #: 58 Kevin Budnik 5600 Packer Dr Wausau, WI 54401-9325 (715) 551-0702 Fax: (715) 845-4674 www.amwelding.com Carbon Dioxide Supplies/Nitrogen Mixer for Soda and Beer

Anheuser-Busch Inc Booth #: 100,85 Matt Taylor 333 W Mifflin Street, #3020 Madison, WI 53703-2599 (618) 541-4145 cell Fax: (314) 445-3574 www.anheuser-busch.com Assorted Malt Beverages

Brakebush Brothers Booth #: 8 Don Maes N4993 6th Drive Westfield, WI 53964 (800) 933-2121 Fax: (920) 787-1603 Frozen Value Added Chicken Products

B & K Bar & Restaurant Supplies Booth #: 17,16 Donald Falk 7100 W Greenfield Ave West Allis, WI 53214-4735 (414) 259-9161 Fax: (414) 259-9197 www.bandkbarsupplies.com Bar Stools, Pub Tables, Popcorn Machines, Glassware, chemicals and all your bar supply needs

Bromak Sales Inc Booth #: 101 Gary Keller E9770 7th St Clintonville, WI 54929-9520 (715) 823-4429 Fax: (715) 823-7493 www.broaster.com Broaster Distributor, Chicken & Frozen Food Products, Dishwasher & Chemicals

Badger Beverage Alliance Booth #: 104,105,106 Steve Kwapil P O Box 379 Watertown, WI 53094-0379 (920) 261-0674 x14 Beers - Spirits - Wine

Cornerstone Processing Solutions Booth #: 15 Brad Palubiak 1600 S Main Street Oshkosh, WI 54902-6914 (888) 878-2615 Fax: (920) 651-8889 www.cornerstoneps.net Sales and Processing of ATM’s, Credit/Debit Equipment, POS, Gift Loyalty Cards

Baraboo Sysco Food Services Booth #: 91 Tony Miller 910 South Blvd Baraboo, WI 53913-2723 (608) 356-8711 (800) 733-8217 Fax: (608) 356-5655 www.baraboosysco.com Wholesale Food, Equipment & Supplies & Disposables Benedict Refrigeration Service, Inc Booth #: 25,24 Mike Mattson PO Box 3008 Eau Claire, WI 54702-3008 (715) 834-3191 Fax: (715) 834-8533 www.benedictrefrigeration.com Kitchen, Bar & Restaurant Equipment, Design, Sales & Service Berry’s Point Embroidery & Screen Booth #: 56 Lorena Berry 2809 A Stanley Street Stevens Point, WI 54481-2179 (800) 258-4984 Fax: (715) 341-9839 www.berryspointembroideryandscreen.com Custom Printing & Embroidery Apparel & Promotional Products

D & D Amusement Games LLC Booth #: 31 Scott Dougherty 1090 W Fulton St Waupaca, WI 54981-1480 (715) 258-3777 Fax: (715) 258-4213 www.ddamusement.com Coin Operated Equipment, Amusement Devices, ATM, Digital Jukebox Dierks Waukesha Booth #: 62 Michael Savelkoul P O Box 235 Waukesha, WI 53187-0235 (800) 283-7788 Fax: (262) 542-4909 Broadline Distributor/ Foodservice Consultation

Disher Insurance Services Booth #: 49 Mike Disher P O Box 179 Stevens Point, WI 54481 (715) 344-8383 (800) 675-5137 Fax: (715) 344-4427 www.societyinsurance.com Property & Casualty & Workmans Comp Insurance Ecigs-4u, LLC Booth #: 118 Douglas Zuege 531 Powell Street La Crosse, WI 54603-2860 (608) 792-5716 www.ecigs-4u.com Electronic Cigarettes Edge One Inc Booth #: 33 Kris Zahn 161 Business Park Circle Stoughton, WI 53589-3391 (608) 873-3311 Fax: (608) 873-3506 www.edgeone.com ATM’s, Armored & Service The El Cortez Hotel & Casino Booth #: 65 Pamela Puppel 600 E Fremont Street Las Vegas, NV 89101-5614 (702) 385-5200 www.ecvegas.com Hotel & Gaming Electro-Kold Booth #: 39 Jason Dahl 100 Industrial Drive Burlington, WI 53105-2307 (262) 763-8417 Fax: (262) 763-4347 www.electrokold.com Ice Cream Machines, Frozen Cocktails, Machines & Mix, Ice Machines and Service Emil’s Pizza, Inc. Booth #: 44,45 Sue Kraemer P O Box 168 Watertown, WI 53094-0168 (920) 262-9756 Fax: (920) 262-2920 www.emilspizza.com Wholesale Frozen Pizza Manufacturer

75th ANNUAL FALL CONVENTION EXHIBITOR LIST

Face Card Promotions Booth #: 90 Chip Mitchell 5330 50th St Kenosha, WI 53144-1865 (262) 657-4801 (800) 603-3223 Fax: (262) 657-0255 www.adtabs.com Ad Tabs Coupon Sweepstakes and Credit Card Processing Services Facilitec Central Booth #: 99 Rick Landreville 3851 Clearview Ct Gurnee, IL 60031 (800) 393-8287 (800) 393-8287 Fax: (630) 762-6288 www.facilitec-central.com Kitchen Exhaust Cleaning, Fire Suppression Fake Finder By Elite Security Booth #: 22,23 David Cihlar 1212 N Main St Oshkosh, WI 54901-3842 (920) 230-8844 Fax: (920) 235-8395 www.elitesecurity247.com Security Systems, Age Verifiers, Fake ID/Currency Finders, CCTV First Data Merchant Services Booth #: 52,53 Randy Rathburn P O Box 106 Seymour, WI 54165 (920) 265-8164 Fax: (888) 223-4861 www.firstdata.com Gift Cards, Web Site Development, Check Processing and Credit Card Processing Fontanini Italian Meats & Sausages Booth #: 66 John La Salle 15015 W Harcove Dr Chicago, WI 53151-5729 (708) 485-4800 Fax: (708) 4859600 www.fontanini.com Pizza Toppings, Italian Meats

Freedom 2 NJOY Booth #: 94 Barbara Deakyne P O Box 519 Powers Lake, WI 53159-0519 (877) 365-6569 Fax: (262) 537-2593 www.webeattheban.com Electronic Cigarettes and Accessories Game Management Corp. Booth #: 110,111 James Donker 45 W Snell Rd Oshkosh, WI 54901-8105 (920) 237-2428 Fax: (920) 651-8746 www.gamemanagementcorp.com Cherry Master, Printer System and Progressive Game Gilbert Brown Foundation / WACO Booth #: 67 Lori Severson P O Box 228 Ettrick, WI 54627-0228 (608) 582-4328 Fax: (608) 582-4529 www.seversonandassociates.com Consulting, Training, Marketing Gilbert Brown Foundation Greater Insurance Service Booth #: 20 Heather Heidtke 414 Atlas Ave Madison, WI 53714-3106 (608) 221-3996 Fax: (608) 221-0868 Life, Health and Property and Casualty w/Specialized Guaranteed Acceptance Holiday Wholesale Inc Booth #: 34,35,36 Dixie Marquardt P O Box 177 Wisconsin Dells, WI 53965-0177 (608) 254-8321 (800) 333-8321 ext 102 Fax: (608) 254-8003 www.holidaywholesale.com Food, Packer & Badger Items Island Oasis Frozen Cocktail Co. Booth #: 42 Jim Miles 141 Norfolk St Walpole, MA 02081-1703 (314) 393-1355 Fax: (508) 553-7989 www.islandoasis.com Frozen Cocktail & Fruit Smoothie Mixes & Equipment

J T Advertising Booth #: 116 James J. Tuschl 2720 Commerce St La Crosse, WI 54603-1705 (608) 781-8525 Fax: (608) 781-1083 Advertising Promotional Products, Screen Printing, Embroidery Jenlis Inc. Booth #: 124 Dan Amundson 902 East 2nd St Suite 350 Winona, MN 55987-6511 (507) 452-5511 Fax: (507) 452-5466 www.jenlisinc.com Johnson Dist. Inc. Booth #: 59 Wayne Johnson 3016 Borham Ave Stevens Point, WI 54481-5053 (715) 344-7070 Fax: (715) 344-3527 Root Beer (Moms), Electronic Cig’s Kessenich’s Ltd Booth #: 29,30 Cheri Martin 131 S Fair Oaks Ave Madison, WI 53704-5820 (608) 249-5391 (800) 248-0555 Fax: (608) 249-1628 www.kessenichs.com Bar and Food Service Equipment and Supplies Luiges Frozen Pizza Booth #: 57 Carl Schwibinger W3830 Cty Hwy K Belgium, WI 53004-9402 (920) 994-4884 Fax: (920) 994-4624 Frozen Pizza Mass Appeal Specialties Inc Booth #: 1 Thomas G. Wilkinson 2247 Shawano Ave Green Bay, WI 54303-4835 (920) 469-2000 (800) 345-5432 Fax: (920) 469-1111 www.massappealinc.com Custom Screenprinting & Embroidery and Ad Specialties, Shirts, Jackets, Hats, etc.

Merrill Distributing Inc Booth #: 54 Jolene Mann 1301 N Memorial Dr Merrill, WI 54452-3188 (715) 536-6322 x333 Fax: (715) 536-5757 www.merrilldistributing.com Full Service C-Store, Foodservice Distributor MillerCoors Booth #: 46,47,92,93,43 Paul Lucas P O Box 482 Milwaukee, WI 53201-0482 (414) 931-3129 Fax: (414) 931-3183 www.millerbrewing.com Miller Coors Products National Chemicals, Inc. Booth #: 51 L. Charles Landman, Jr. P O Box 32 Winona, MN 55987-0032 (800) 533-0027 Fax: (507) 454-5641 www.natlchem.com Spulboy Glasswashers, Detergents,Sanitizers and other Cleaning Chemicals New Glarus Brewery Booth #: 27 Jeff Schaeger P O Box 759 New Glarus, WI 53574-0759 (608) 527-5858 Fax: (608) 527-5855 www.newglarusbrewing.com Craft Brewery Original Ovenworks Pizza Booth #: 78 Michael Sedlacek 3807 White Ave, Ste A Eau Claire, WI 54703-0542 (715) 855-1339 Fax: (715) 830-0319 www.ovenworkspizza.com Premium Frozen Pizza Pep’s Pizza / Benetti Booth #: 6 Manny Stagakis P O Box 522 Medford, WI 54451-0522 (715) 748-2266 (888) 802-7377 PEPS Fax: (715) 748-6484 www.pepspizza.com Frozen Foods

75th ANNUAL FALL CONVENTION EXHIBITOR LIST Pepsi Americas Booth #: 41 Tim Michels 2255 S 162nd St New Berlin, WI 53151-2203 (262) 780-4740 Fax: (262) 780-4750 Pepsi Products Per Mar Security Services Booth #: 95 Craig Giese 1322 Schofield Ave Schofield, WI 54476-2301 (800) 845-9608 Fax: (715) 355-9690 Security Equipment & Services Plunkett’s Pest Control Booth #: 37 Dave Burkeland W3685 Cty Hwy A Spooner, WI 54801-7290 (605) 354-6889 (608) 354-6889 cell Fax: (763) 571-7103 www.plunketts.net Pest Control Precision Pours, Inc Booth #: 18 Tom Highum 12837 Industrial Park Blvd Plymouth, MN 55441-3910 (800) 549-4491 (800) 549-4491 Fax: (763) 694-9343 www.precisionpours.com We Manufacture the 3 Ball Liquor Pour in use at over 2000 Tavern League establishments REC Recreation Service & Supply Booth #: 68 Gary Gullixon 18566 78th Ave Chippewa Falls, WI 54729 (715) 720-0149 Fax: (715) 720-8661 Billiard Table and Accessories, Swimming Pools and Spas (Hot Tubs) Richardson Chemical Booth #: 19 Beth Kebl P O Box 193 Manitowish Waters, WI 54545-0193 (715) 543-2657 Fax: (715) 543-2038 Richco Beverage Cleaning, Sanitation Prod., Grease Trap Maintainence, Ice Machine Cleaner

Riverside Foods, Inc. Booth #: 14 Mike Coenen 2520 Wilson St Two Rivers, WI 54241-2353 (800) 678-4511 (920) 323-3351 cell Fax: (920) 794-7332 www.riversidefoods.com The Appetizer People, Breaded and Battered Appetizers, Fish and Seafood Sanimax Booth #: 60 Tracy Fick 505 Hardman Avenue South South Saint Paul, MN 55075 (651) 451-6858 (800) 765-6453 Fax: (651) 451-6542 www.sanimax.com Collection & recycling of used cooking oil, Grease trap servicing, Line jetting & Power washing Shirk’s Pizza Booth #: 120 Jennifer Stuckmayer 830 Industrial Park Dr SE Lonsdale, MN 55046-4015 (507) 744-3480 Fax: (507) 744-3481 www.shirkspizza.net Frozen Pizza & Garlic Bread Star Connection, LLC Booth #: 5 Anastasia Stashenko S2634 US Hwy 12, Ste 1 Baraboo, WI 53913-9554 (608) 355-2025 Fax: (608) 234-4302 Satellite Services Stevens Point Brewery Booth #: 13 Joe Martino 2617 Water St Stevens Point, WI 54481-5248 (715) 344-9310 Fax: (715) 344-8897 www.pointbeer.com Point Beers

Sunroom Design Group Booth #: 70 Lucas Hoh 2100 American Drive Neenah, WI 54956-1097 (920) 734-4786 Fax: (920) 734-8622 www.sunroomdesigngroup.com Four Season Sunrooms/ Smoking Rooms

Tri-Mart Corporation Booth #: 50 Scott Ebert Jim Schroeder 4603 Domain Dr Menomonie, WI 54751-2379 (715) 235-8195 x22 Fax: (715) 235-1643 www.trimart.com Wholesale Distributor

Beverage Inc./Banzai Booth #: 32 Ron Musial P O Box 1186 Hammond, IN 46325-1186 (800) 279-2635 ext 318 (800) 932-7607 Fax: (219) 932-7724 www.banzaienergy.com Energy Drink (Banzai), Juices, Fountain Syrups

Vern’s Cheese Inc Booth #: 4 Kurt Knoespel 312 W Main St Chilton, WI 53014 (920) 849-7717 Fax: (920) 849-7883 www.vernscheese.com Bar Items,Cheese, Appetizers

Tavern League Of Wisconsin Booth #: 69,84 2817 Fish Hatchery Rd. Fitchburg, WI 53713-5005 www.tlw.org Testech LTD Booth #: 108,109 Ken Johnson P O Box 167 Oswego, IL 60543-0167 (630) 299-5107 Fax: (630) 729-3048 www.testech.biz POS Software, Computer Hardware,Sales, Service, Technical Support Toccata Gaming International, LLC Booth #: 76 Jennifer Hurley P O Box 854 Appleton, WI 54912-0854 (920) 727-4700 Fax: (920) 729-4703 www.toccatagaming.com Personal Entertainment Total Register Systems Booth #: 40 Pat Kirby 4215 Lousiana Ave N New Hope, MN 55428-5092 (888) 537-1906 Fax: (763) 537-1504 www.trs-pos.com Point of Sale Touch Systems, Surveillance Systems, Cash Registers & Inventory Control

Vital Tokens Booth #: 10 Joe Ahlm 680 Vandeberg St Baldwin, WI 54002-3251 (715) 684-5300 Fax: (715) 684-5301 www.vitaltokens.com Plastic Imprinted Tokens, Drink Tokens, Bomb Cups, Precision Pours Wausau Tile Inc. Booth #: 11 Jeff Gramling P O Box 1520 Wausau, WI 54402-1520 (800) 388-8729 Fax: (715) 355-4627 www.wausautile.com Manufacturer of Outdoor Patio Furnishings, Snuffers, Waste Containers, Tables, Benches, Planters Wisconsin Souvenir Milkcaps Booth #: 63,64 Walter Bohrer 1860 Executive Drive Suite E Oconomowoc, WI 53066-4839 (414) 217-1731 Fax: (262) 968-1849 Milk-Cap Pulltabs & Vending Machines for Pulltabs

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2010 September/October On Premise

75th ANNUAL FALL CONVENTION AUCTION

ome of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC. Individual members and suppliers have been very generous in the past, allowing thousands of dollars to be raised at each show.

Lights! Camera!

Auction!

Individual members are encouraged to donate items for both the live and silent auctions. The live auction takes place during the band break at 9:00 PM on Tuesday night. The silent auctions take place on Tuesday from 12–3:30 PM, and on Wednesday from 11:30 AM – 2:30 PM. Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention. Then bring your items to the registration booth immediately upon arrival. He reminds everyone that the final decision on whether an item is placed in live or silent auction rests with his committee. All items are appreciated. The most popular items are travel packages, sports memorabilia and fine clothing. But don’t limit your ideas to these suggestions. Be creative. Again, auctioneer Colonel Pete Madland has been coerced into working for free. Bring your items and bring your wallets to this great event. Remember, all items must be paid for by personal check, personal credit card or cash.

Auction Item Form

TLW 2010 Fall Convention October 4-7, 2010 • Stevens Point, WI

If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Committee Chair, Pete Olson. Donor (Individual name and League)_________________________________________________________ _________________________________________________________________________________________________ Contact Person________________________________________________________________________________ Phone (business)__________________________________ (home)____________________________________

Please describe the item(s) your members will be donating to the TLW auctions. Item:_________________________________________________________Value:____________________________ Item:_________________________________________________________Value:____________________________ Item:_________________________________________________________Value:____________________________ Item:_________________________________________________________Value:____________________________ Item:_________________________________________________________Value:____________________________

Thank you for your participation! Return this form by September 30, 2010 to Pete Olson, 416 Chestnut, Black River Falls, WI 54615

2010 Annual Legislative Update

Back in the day...

1935 and 2010

By Scott Strenger

Society has changed immensely since the Tavern League of Wisconsin was founded 75 years ago in 1935. Or has it? It is easy to point out the obvious changes in our day-to-day lives compared to those living in 1935. Who would have imagined the world literally at your fingertips by simply touching a few buttons on your Blackberry or iPhone? Air travel was in its infancy. In fact, President Franklin Roosevelt was the first President to travel with the use of an airplane. The general public had only heard or read about air travel. Today you can go online and buy a ticket to fly anywhere in the world. A closer look at our world today reveals that maybe things havenâ&#x20AC;&#x2122;t changed as much as we all think.

Image 12976, Angus B. McVicar, Wisconsin Historical Society

On Premise 2010 September/October

www.tlw.org

How much things cost Average Cost of Living in 1935

Popular Culture 1935

• New House: $3,450

•A lcoholics Anonymous is founded in New York City

• Wages Per Year: $1,600

• First Canned beer goes on sale

• Gallon of Gas: 10 cents

•B abe Ruth hit the 714th and final home run of his career

• House Rent: $22 per month • A Loaf of Bread: 8 cents • A Pound of Hamburger: 11 cents • New Car: $625.00 • Canada Dry Ginger Ale: 20 Cents

he Depression continued in 1935 with unemployment at 20%. War clouds were gathering as Germany was strengthening its army and passed the Nuremburg laws to strip Jews of their civil rights leading to WWII. A newly elected President Roosevelt proposed and Congress passed, major reform legislation including the Emergency Relief Appropriations Act to create the Works Progress Administration to create millions of jobs. The economy was in the tank and many wondered if the nation would recover. Whoever came up with the saying history has a way of repeating itself sure knew what they were talking about. Business owners faced many unique challenges in 1935, least of which was staying in business. As a means to bolster their chances to combat laws at the local and state level a few enterprising tavern owners from Racine formed what would become the Tavern League of Wisconsin. The Founding Fathers of the TLW saw a need for a strong Association to be the voice of the hospitality industry and by working with other tavern and restaurant owners they succeeded in creating that voice. Today the Tavern League of Wisconsin is the largest state trade Association to exclusively represent the interests of licensed beverage holders in the country, or for that matter, the world! The success of the TLW is a testament to the dedication, involvement and participation of every business that has joined the TLW from 1935 to our most recent member, TLW Celebrating 75 years.

•P arker Brothers releases the board game Monopoly •P orgy and Bess opens in New York •P enguin produced the first paperback books

the Steelhead Saloon in Algoma. The Tavern League of Wisconsin is the envy of other statewide trade associations in the hospitality industry. When I travel to national board meetings, leaders from other state Associations always ask how they can model their Association after the TLW. They cannot believe we have over 5,000 members and are even more impressed by our reputation with legislators at both the federal and state level. One of the moments I am most proud to have been associated with was working with Congressman Jim Sensenbrenner on the Fairness in Music Licensing Act in 1997. Congressman Sensenbrenner acted on a constituent contact from Kevin Kleczka, a TLW member in his district, regarding unfair licensing of music at his establishment. Under the law tavern owners were required to pay royalty fees if the sound on the TV was on or if they had a radio on in their establishment. The membership of the Tavern League of Wisconsin rallied behind Congressman Sensenbrenner’s bill. Those in Washington gave us little chance of passing his bill as we were up against some powerful opponents with a long history of success in Washington. All of the Performing Rights Organizations (ASCAP, BMI and SESAC) lined up in strong opposition to the Sensenbrenner bill. A hearing before the House Judiciary Committee pitted Pete Madland against country music

singer Mac Davis. Both testified and thankfully neither sang to the Committee. (As many of you know Pete enjoys his karaoke). After the hearing we hailed a hot and steamy cab for a ride to the local tavern for a cold beer. We saw Mac Davis and his entourage slip out a side door into a waiting limo. We felt good about our testimony that day but didn’t think we really had a chance to pass a bill and secure the signature of President Clinton. Through continued grassroots lobbying and the tenacious support and commitment of Congressman Sensenbrenner, Congress passed and the President signed the Fairness in Music Licensing Act – a major accomplishment for the Tavern League of Wisconsin and its Members. Passage of the bill saves every TLW member on their music licensing agreements every year. Fairness in Music Licensing Act — Congress Creates Savings for Members. At the urging of the Tavern League of Wisconsin, Congressman Jim Sensenbrenner sponsored this legislation, which resulted in the following: • Establishments under 3,750 square feet are exempt from paying royalty fees for the use of radios or TVs in their establishments. • Establishments greater than 3,750 square feet are exempt from paying royalty fees if they use no more than six speakers of which not more than four are located in any one room or adjoining space, and if there are no more than four TVs of which not more than one is located in any room, and none is greater than 55 inches. TVs without the sound on are not required to pay any fees regardless of size and number in a room.

• Provides for a rate court to operate out of regional federal circuit court to handle rate disputes, instead of requiring disputes to be handled only in the New York federal district court. • Music licensing with ASCAP and BMI creates up to 22% savings in licensing fees for members. In the long rich history of the Tavern League of

2010 September/October On Premise

2010 Feature

Annual Legislative Update

a felony and loss of liquor license to a civil forfeiture not to exceed $500. The law also consolidated enforcement with one state agency within the Department of Revenue. The streamlining of enforcement of video gambling laws stands as one of the Tavern League of Wisconsin’s biggest accomplishments. In an effort to provide a statewide Image 15193, Angus B. McVicar, Wisconsin Historical Society uniform enforcement of video Wisconsin we have experienced many victories gambling laws, the Legislature and Governor agreed with the TLW in supporting a bill to conas well as some setbacks. Passage of civil imsolidate enforcement within the Department of munity legislation in the 1980s saved license Revenue, which already regulates the beverage holders thousands in insurance premiums. Wislicensed industry in Wisconsin. The result is a consin is one of only a few states which does not clear statewide standard easy for all licensees require alcohol license holders to secure Dram to follow instead of a patchwork of local ordiShop Insurance prior to opening a business. nances regulating video amusement devices. Forty-four states require servers of alcohol to carry Dram Shop Liability Insurance which can range from $8,000–$20,000 a year for a small Mom and Pop establishment—if an insurance company will even underwrite a policy for a small tavern. It was the membership of the Tavern League of Wisconsin which started the life saving SafeRide Program which provides patrons with a free ride home if they have had one too many. The TLW SafeRide Program provided over 50,000 free rides home to patrons in 2009 at a cost of $454,000 which is funded through Members private donations and a state grant which comes from a surcharge on OWI convictions; which the TLW successfully lobbied the Legislature to pass. TLW Leads Charge to Lower Penalties When members were threatened with felonies and loss of income from video amusement devices the Tavern League of Wisconsin successfully secured legislative changes, through the efforts of the TLW, to the law to decrease penalties from

Another significant change on the federal level saved every TLW member $250 every year with the elimination of the Special Occupation Tax Stamp. The Tavern League of Wisconsin, along with its National Association, American Beverage Licensees (ABL) fought to permanently repeal the Special Occupational Tax (SOT). This was an annual fee of $250 licensed retailers were required to pay. The tax had been with us since the Civil War. Most people are not aware of the significant charitable contributions made by the Tavern League of Wisconsin. In 2009 TLW Members donated $5.8 million to over 8000 state and local charitable organizations. Even in this tough economy, TLW members found the time to raise money for charities in need—from local events, to help defray medical costs for a neighbor, to an annual contribution to the Lombardi Cancer Research Center where the Tavern League of Wisconsin is listed as a Block of Granite. It is

Video Gaming Old law / New law

Old Law. . . . . . . . . . . . . . . . . . . . . . . New Law Class E Felony . . . . . . . . . . . . . . . . . . . . . . . . Civil Forfeiture Maximum $10,000 fine. . . . . . . . . . . . . . . . . Maximum $500 fine per machine – up to 5 machines Maximum 2 years in prison . . . . . . . . . . . . . No jail time Loss of Liquor License . . . . . . . . . . . . . . . . . Cannot lose Liquor License The change moved enforcement from the local, county and Department of Justice and placed it in within the DOR. Only agents from the DOR have the statutory authority to enforce the existing state laws relating to Chapter 945. The comparison of the old law vs. the new law for persons convicted of operating an illegal gambling device is in the box above. The law can be found in the Wisconsin Statutes at 945.03 (2m) & 945.04 (2m)

Image 13283, William C. Black, Wisconsin Historical Society

truly remarkable what TLW members give back to their communities. The first 75 years have proven to be very successful for the Tavern League of Wisconsin. From the humble beginning in Racine, Wisconsin to the 5000+ statewide membership, the TLW has reason to celebrate its’ 75th Anniversary! Be proud to call yourself a member of this Association – I am proud to have played a small role in your history over the past 18 years. I raise a glass and toast - the Tavern League of Wisconsin. Bumps!

On Premise 2010 September/October

www.tlw.org

Upcoming tlw events Spring 2011 Conference & Trade Show April 4 - 7 , 2011 Hotel Sierra (formerly Regency Suites) 333 Main St Green Bay, WI 54301 (920) 432-4555

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Fall 2011 Convention & Trade Show October 3 - 6, 2011 Paper Valley Hotel 333 W College Ave Appleton, WI 54911 (920) 733-8000

Spring 2012 Conference & Trade Show

Terminal with Printer

“I have been using Cornerstone Processing Solutions, Inc. for my credit card processing and ATM and have seen an increase in my bottom line. I have achieved this by lowering the percentage I pay on my credit card processing and keeping the entire service charge on my ATM transactions with leasing to own the equipment. I would highly recommend Cornerstone to anyone who accepts credit cards or has an ATM, plus if you’re a Tavern League member you get even better rates and offers for equipment.” Joe Steinke, Joe’s Sample House (Oshkosh, WI)

April 2 -5, 2012 Wyndham Milwaukee Airport Hotel and Convention Center 4747 S Howell Ave Milwaukee, WI 53207

Fall 2012 Convention & Trade Show October 21 - 25, 2012 Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965

Serving Success POS

Check Terminal

888-878-2615 • www.cornerstoneps.net

Spring 2013 Conference & Trade Show April 8 -11, 2013 Plaza Hotel & Suites & Conf. Ctr. 1202 W Clairemont Ave Eau Claire, WI 54701

Fall 2013 Convention & Trade Show October 7 -10, 2013 Hotel Sierra 333 Main St Green Bay, WI 54301

Spring 2014 Conference & Trade Show April 6 - 10, 2014 Radisson Hotel & La Crosse Center 200 Harborview Plaza La Crosse, WI 54601

Fall 2014 Convention & Trade Show October 6 - 9, 2014 Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965

TLW Celebrating 75 years.

2010 September/October On Premise

Portage County Tavern League By Lauren Tuscher

SafeRide has taken on heightened significance since two alcohol-related traffic fatalities occurred this year in Portage County. SafeRide Coordinator Mike Slowinski knew one of the victims personally.

embership in the Portage County Tavern League is at an all-time high and hosting the 75th Anniversary Fall Convention this October is the icing on the cake. At the time this was written President Judy Sopa was in the midst of planning the big Welcome Party, setting up tours of local breweries and other preparations that will make the Convention one to be remembered. “It’s an honor to be able to host the Anniversary celebration,” says Sopa who has attended each and every Convention since she joined the Tavern League of Wisconsin nine years ago. “It’s nice to visit all the other members around the state and to meet the owners and their patrons. I have made a lot of good friends by going to Conventions. It’s also great to share and compare notes about how to get more people in the door. For instance I don’t have food and I learned how dart, pool and foosball leagues can help bring in new customers. It works!” The tight-knit Portage County Tavern League takes the concept of “Together We Shine” beyond the 75th Anniversary Convention to its relationship with its community at large. In addition to monthly league meetings, a six-member subcommittee meets with the Sheriff and Chief of Police bi-monthly to exchange concerns and updates. This facilitates a good, healthy relationship. At our meeting a member brought one of the things they’re now discussing: why several of his customers who used SafeRide found out the next day that their cars had been towed. “Police were supposed to know they were taking SafeRide,” says VP Kim Krayecki. “These meetings help keep the lines of communication open so we can work with them 28

On Premise 2010 September/October

not against them. We all keep an open mind. If they have a problem with one of our members, we can talk with the establishment and help head off things like losing a license.” Sopa hopes to have even more members by October by getting back those who have let their membership lapse and those who have bought a new place. “We’re a very close-knit group and lots of us know each other personally,” she says. “We all work together and we have lots of fundraisers.” Some fundraisers raise money for the county’s SafeRide program such as the annual golf tournament.

Slowinski says local Tavern League members post signs in their establishments explaining SafeRide and many of those signs illustrate the benefits of a $10 ride home vs. paying over $1,000 in assessments and court fees for driving under the influence. He says that’s important because he has observed ridership drop after SafeRide voucher prices increased from $5 to $10 to help cover the program’s cost. He is hopeful that when a greater percentage of funds start coming from the Department of Transportation that they can get the price back to $5. “I believe people are thinking $10 is expensive and so they get behind the wheel,” says Slowinski. “I don’t care if you live a mile away, is your license and job worth it? Ten dollars is cheap!”

At the conventions...“It’s great to share and compare notes about how to get people in the door.” – Judy Sopa The Tournament was attended this year by 160 golfers at the Wisconsin River Country Club. Vice President Kim Krayecki says this year’s event generated a total of $16,000 with $5,010 going to SafeRide. Every April the league hosts its biggest SafeRide event simply called The Portage County Tavern League Fundraiser. This year over 300 people bought $50 tickets to enjoy an evening meal and earn cash prizes. SafeRide’s contracted cab company drove attendees home and the hotel across the street offered revelers a discounted rate if they chose to stay overnight. SafeRide Snowflakes sales, two annual Poker Runs, a fall Steak Feed and a Bar Challenge Dart Tournament raise thousands more for its SafeRide program which averages 215 riders per month. Over New Year’s Eve and New Year’s Day it also gives away free rides which this year tallied $1,050.

While Slowinski feels everyone does a good job educating their customers, he encourages bartenders to remember to keep a trained eye on patrons. “Try to talk and reason with your customer,” he says. “Tell them, I think you’re impaired and should take a ride home. Stress to your bartenders, if you see somebody that looks like they’ve had enough, get the keys, give them a ride home, get someone to give them a ride home or call a cab. I preach it all the time. I know other bartenders do too. ” Source: Portage County Tavern League Judy Sopa, President

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Sponsor of the TLW Trip Give-away and Provider of Games for PAC Booth ™

Abrams Leja Distributing, Inc. Allenton John's CO2 Ashland De Mars Novelty, Inc. Beaver Dam Orion Vending Beloit Allied Games, Inc. Bloomer Northwest Coin Machine Co. Brookfield Mell's Novelty, LLC Wisconsin P&P Amusement, Inc. Cecil Great Nothern Amusement Chilton DNG Enterprises, LLC Deerbrook Fred's Amusing Games DePere Wooden Nickel Delavan Southern Wisconsin Vending Dousman American Entertainment Services East Troy Sawyer Amusement Eau Claire Donivan's Vending Services Loose Change, Inc. Video King Eland Haywood Music Fond du Lac JBM Amusements, LLC Lakeside Coin Midstate Amusement Games, LLC Fox Lake, IL ASAP Vending & Games, Inc. Germantown Northern Novelty Green Bay Bay Coin Machine, Inc. Hydrant Games, Inc. Jahnke Enterprises, Inc. Mellen Sales & Service LLP S&H Holding, Inc. Smiley Mel's Coin Machine, Inc. Titletown Coin, LLC

Greenfield Games Are Us, Inc. Hartford Cage House Vending Lake States Vending, Inc. Hartland Jukebox Larry's Vending Co., Inc. Hilbert East-Central Coin Howards Grove Baumann Entertainment Hudson Twin States Music Co. Hurley Northern Lakes Amusement, Inc. Ironwood, MI Prizm Entertainment, Inc. Janesville B & M Music Co. Gardner Sales, Inc. Red Line Amusements Jefferson Game Time, LLC Kenosha Midwest Novelty Co., Inc. Sam's Amusement Co. La Crosse Stansfield Vending, Inc. Madison Badger Music & Equipment, Inc. Bullseye, Inc. Leisure Coin Machine, Inc. Modern Specialty Co. Manitowoc Advantage Vending, Inc. Marinette Flip Side Coin Machines, Inc. Marshfield M & R Amusements Mauston Westside Amusements Medford Liberty Amusements Menasha Amusement Devices, Inc. Menomonee Falls Pars Distributing Starcade

Merrill Weber's Midway Amusements Milwaukee Cudahy Amusements D.J. Novelty, Inc. Hometown Amusements Lincoln Novelty, Ltd. Mitchell Novelty Co. Mindoro Goodtimes Music & Games, Ic. Neenah Cardinal Coin Co. New Auburn Mike Lindy Amusements, Inc. New Berlin Bert's Amusement Selectronics North Freedom King Pin Games, Inc. Oak Creek Reggie's Amusement Oxford Oxford Music Pewaukee Elmbrook Vending, Inc. Racine Racine Amusement, Inc. Rhinelander Gardners Up North Amusement Ripon Good Times Amusements, LLC River Falls Leisure Entertainment Rolling Meadows, IL A.H. Entertainters St. Paul, MN First Choice Leasing Co.,Inc. Schofield Howe's Aim to Please Vending Midwest Amusements Shawano IMAX Amusements Sheboygan Advantage Amusements Lakeshore Coin Amusements Silver Exchange Spring Lake Park, MN Superior Vending, Inc. Stevens Point Fix Amusement Co.

Suamico Phase II Sugar Grove, IL Tiger Amusements Superior A-1 Amusements Midwest Coin Concepts Sussex Suburban Vending Co. Theresa Badger Amusement Vending Trego Ackley Novelty, Inc. Trempeauleau Schwartz Music & Games, LLC Two Rivers Schmitz Amusement Scott's Vending, Inc. Watertown Nielsen Amusements Waukesha PJ's Vending Waunakee Quarter Time Distributing, Inc. Waupaca Beyond Amusement Electronics, LLC Chain-O-Lakes Novelty Co. D & D Amusement Games, LLC First Step Entertainment J & J Distributing, LLC Wausau Wausau Coin Machines,Inc. Wautoma BDG Amusement Wauwatosa Southern Novelty Co., Inc. Webster First Choice Leasing, Inc. West Allis Red's Novelty, Ltd. Westfield Schmidt Novelty Winona, MN Williamson's Sugar Loaf Amusement Wisconsin Dells Vacationland Vendors Wisconsin Rapids Van Beck Vending & Amusement Woodruff Silver Fox Amusements, Inc.

Best Wishes for a Great Convention & Trade Show Wisconsin Amusement & Music Operators POB 620830, Middleton, WI 53562 • 1-800-827-8011 • www.wamo.net Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament

Kim’s Barrel Inn

Lauren Tuscher

im Krayecki of Kim’s Barrel Inn in Stevens Point played his cards right when he bought out the former owners of a vintage brick building and tavern a block off Main Street known as Erv and Dot’s. The year was 1988. Krayecki was a part-time bartender there with additional experience as a manager with Mark’s Big Boy. Taking over the bar was one of the best decisions he ever made. Krayecki joined the TLW immediately and continued the tradition established by his predecessors (who still come in to visit when they’re in town) of a friendly, family oriented neighborhood bar. Over the years he has renovated, made hundreds of new friends and even met his girlfriend Katie there. Krayecki would rather attend Tavern League meetings and be at the bar making sure customers are being treated well than anywhere else. He is the current Treasurer of the Portage County Tavern League and has served in every other board position over the years. When he decided to renovate eight years ago many of his customers helped demolish and rebuild the interior. With the help of an architect and contractor they upgraded to ADA compliance, dug out a real basement and moved storage there, which allowed Kim to enlarge the capacity to 100 and install more pool, dart and video games. “I decided to do it because I figured I was sticking around a while and needed to get bigger,” he says. “I have a good familyoriented clientele, mostly regulars. It’s sort of like Cheers. The customers of the Barrel Inn are a mixed age and are the heart and soul of the 30

On Premise 2010 September/October

business as are my bartenders. I take pride in each and every one.” Seven people work at Kim’s Barrel Inn including his parents Roger and Shirley Krayecki who help out with bookwork, Kim’s girlfriend Katie Pavelski and her parents Barb and Mike Skibinski. The Barrel runs dart, pool, softball, bowling, basketball, volleyball, hockey and golf leagues as well as a new electronic shuffleboard league. “I’m into everything we can sponsor,” says Krayecki. “Everyone gets a t-shirt and free drink after the game.” The barrel-shaped tap head for draft beer handles was installed during the remodel, thoughtfully brought to Kim by a local distributor he used to work with. The brick building is over 100 years old and was first the Melody Bar, then the Golden Nugget before it was Erv and Dot’s. Beers on tap include Miller, Miller Lite, Bud, Bud Lite, Central Water’s Shine On (a local craft brew and new TLW member) as well as Point and Keystone light. “I’m trying to work with O’so Brewery to get them to join too,” says Krayecki. He is in discussions with the city to install a grill behind the bar so he can add burgers to his current pizza menu. “The bar business has changed through the years,” he says. “People like to have a few cocktails — and some food.” Krayecki hosts an annual group trip to Las Vegas for St. Patrick’s Day and trips to Packers and Brewers games. The Barrel often hosts fundraisers in the area. This fall’s fundraiser is a triathlon for the Make-a-Wish Foundation. One of his customers’ daughters benefited from the

organization and now the family wants to give back. He began selling Football Mania tickets last summer. Patrons get the chance to win cash every week and the funds taken in are used to match funds for the county’s charities. “If someone needs help selling raffle tickets for organizations or church functions I do it,” says Krayecki. “I’m a good promoter.” Good memories are abound says Krayecki but one stands out. “Meeting my girlfriend Katie who bartended for me and having our first child Kyera LeAnne Krayecki who is now four, tops them all,” he says. “And we have another child on the way due on January 15th. Everyone here has been like my brothers and sisters or moms and dads. They’ve been pretty much my life. I bought a camper and am doing more family things now that I have Katie and the kids (Katie also has a son named Ryder, that Krayecki has grown close to). “I’m slowing down a little and I’m trying to check out other members around us and the state.” His advice for new bar owners: “You need to be on top of things personally. Work your business and treat your workers like you want them to treat you. Join the Tavern League! Without the Tavern League of Wisconsin ours would be like all the other states: fewer establishments, tougher laws and less friendly.” Source: Kim’s Barrel Inn, Inc. Kim Krayecki 1001 Second Street • Stevens Point, WI 54481 715-341-8341 • barrelinn@wildblue.net

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CORPORATE SPOTLIGHT 2010 September/October On Premise FRONT RAIL LEGISLATIVE

NOTES

LW member Kristin Mertes owner of Kristin’s Riverwalk in Stevens Point, remembers the day her daughter Kayla was diagnosed with a rare disorder known as Agenesis of the Corpus Collosum. She drove straight to the place her doctor recommended: the Achievement Center Early Intervention Program, Inc. This nonprofit agency helped her through the emotionally trying time and began working with the single mother on Kayla’s learning and physical skills. Over the next 2.5 years caring therapists came into their home on a regular basis, entirely free of charge. Today at 15 years old Kayla is walking on her own and working on her speech skills — a testament to what early intervention can do, and mom has continued to make her business a success. “She’s my little miracle baby,” says Mertes. Last July, Portage County Tavern League hosted its 2010 Charity Poker Run Party that benefited the

Achievement Center. League members sold passport books throughout the year with an ad about the agency featured prominently inside. Then patrons gathered for food and entertainment and submitted their books for the chance to win prizes and the winning poker hand. The league raised $500 selling books, $500 through the state’s matching funds program, $240 from sales at the Poker Run Party plus a $500 donation from Katrina DeCleene for a grand total of $1,740. Some local mothers established the Achievement Center in the 1960s and in 2009 it helped 125 children and their families. Every community in Wisconsin has a version of this agency available, committed to helping challenged newborns to age three get their best start in life. This makes a world of difference for them and their families during the rest of their lifetimes. The programs end at age three because that is when services provided by local school systems take over. “With a strong foundation it is easier to build,” explains the organization’s Director Sue Chapman. “The first three years of a child’s life are of optimal growth, brain development and physical development.”

Funds like those from the Portage County Tavern League help purchase standers and walkers, weighted vests and blankets that calm autistic children so they can settle down to learn. Touch- or voice-activated switches operate toys so children can discover the delight of cause and effect which in turn motivates them to progress. “It’s great for us to have extra donation money!” exclaims Chapman. “I’m just so impressed with the Tavern League’s ability to raise funds for agencies like ours. They have all their own issues with their own businesses so it’s impressive they look beyond to the greater community to reach out. I so much enjoy telling people that we are able to have the support of the Tavern League.” Source: Sue Chapman, Director Achievement Center Early Intervention Program, Inc. • 73 Sunset Blvd. • Stevens Point, WI, 54481 715-342-0393  • acelp@sbcglobal.net achievementcentereip.org

Buy a 75th Anniversary Hardbound Membership Directory Today! * Plus shipping & handling.

The TLW is having 400 copies of the Membership Directory Hardbound for Members to purchase. This hardbound book will serve as a great memory of the the TLW’s 75th Anniversary. The TLW is very proud of its Membership and the support shown for the Association in this historic 75th year! ….and that support is very visible in the Membership Directory!

For one Hardbound Membership Directory. Please call the TLW office to purchase yours today! Ask a TLW Director to see a sample!

On Premise 2010 September/October

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1800ÂŽ Tequil a. 40% Alc./ Vol. (80 proof). Tr ademarks owned by Agavera Camichines, S.A. de C.V. ÂŠ2010 Imported by Proximo Spirits, Manhasset, NY. Please drink responsibly.

By Lauren Tuscher

any things have changed since the 1800s but thankfully enjoying authentic draft beer, personally and skillfully pulled off a keg by a neighborhood bartender, isn’t one of them! Like wine in France or Italy, beer in the U.S.A. is an integral part of the nation’s fabric and heritage. More than any state in the nation Wisconsin taverns continue this great tradition, giving customers the traditional American social beer experience of yesterday, today and tomorrow.

Like many members in the Tavern League of Wisconsin, the legacy of MillerCoors grew from the dreams of entrepreneurs who arrived in America in the mid-19th century. These beer makers came from Germany and one settled in Milwaukee, the other in Colorado. They prospered and merged in 2008. Today MillerCoors is a world-renowned company that like its founding fathers, never takes a relationship for granted. “Sponsoring the Tavern League of Wisconsin’s 75th Anniversary was an opportunity that MillerCoors did not want to miss!” says Jim Wright, MillerCoors General Manager for Wisconsin. “The fabric of Wisconsin is built on mom and pop taverns in every village and city across the state. It felt right to celebrate success together and spend some money to recognize the Tavern League of Wisconsin members at their big celebration in Stevens Point this October.” Important synergies between the Tavern League of Wisconsin and MillerCoors include bringing economic stability to Wisconsin communities. As the state’s major brewer, MillerCoors is proud of the fact that they continue to hire in an economy where other companies have been downsizing. “Between MillerCoors and our distributors, we employ 3,000 people here in Wisconsin and purchase $700,000,000 in goods and services from 1,600 local companies,” states MillerCoors Commercial Development Manager for Wisconsin Dan Genatempo, adding that MillerCoors even gave this economic relationship a name: Every Beer Pours Back, to help capture the idea that when you drink a MillerCoors product, dollars come right back into Wisconsin’s economy in payroll, taxes, goods and services. Like Tavern League of Wisconsin members, MillerCoors employees are also passionate about giving

On Premise 2010 September/October

back to their communities. Last February was the culmination of the company’s first United Way collaboration and its employees donated $900,000 to help others in their communities. Combined with the company match, MillerCoors collectively raised $1.6 million. But the generosity didn’t stop there. MillerCoors also gave one dollar per hour of employee volunteer time with United Way agencies for an additional donation of $20,000. Obviously MillerCoors knows there is much more to being a leading brewer than making great beer. Their goals reach beyond having a positive economic impact. “We believe that focusing on responsibility, sustainability and community will make a positive difference on the quality of life for everyone who lives in and loves Wisconsin,” says Wright. “We work every day to help prevent drunk driving, reduce underage access to alcohol, ensure adherence to our strict marketing standards and partner to address college campus issues.” MillerCoors also practices energy reduction, good water stewardship and sustainability in packag-

Brewers, bottles are adorned with the Brewer’s logo and a player’s image. A similar program is launching with the Green Bay Packers this fall. “Taverns have been doing well selling these bottles by the bucket,” adds Genatempo. Wright reminds all TLW members to enter the Brewers Tavern of the Game drawing. This is an exclusive TLW contest for 40 tickets to a Friday night Brewers Game. The drawing is announced on Fox Sports Network during every televised Brewers game. Watch and then call the special number given during the announcement before 8 am the next morning and you and your patrons will be treated like VIPs at the Miller Lite Beerpen. The entry form is available on page 42. Also watch for it in the TLW’s Annual Membership Directory and the TLW website, www.tlw.org. In addition to the Brewers and Packers, MillerCoors proudly sponsors hundreds of social events around the state including Summerfest, the State Fair and numerous local fairs and festivals that create fun events and memories for the entire family.

“Obviously we see a bright future for the beer and the bar business ... and continue to support you in any possible way we can!” — Jim Wright, GM for Wisconsin ing and brewing. Last year, it reduced its energy consumption by 3.7% and reduced its total amount of packaging materials by more than 11 million pounds. More than 99% of unused materials from cardboard to glass are now reused or recycled. MillerCoors even installed an innovative roof on its Milwaukee brewery (brewing more beer now than it has in the last 10 years) that lessens the need for artificial heating and cooling while reducing runoff into storm sewers. Recent packaging innovations include mini kegs and a 16-ounce recyclable aluminum wide-mouth bottle for Miller Lite and Coors Light with resealable twist-off caps. Partnering with the Milwaukee

“This is the 75th Anniversary,” Wright states. “Obviously we see a bright future for the beer and the bar business and we’ll continue to be an important part of the Tavern League of Wisconsin and continue to support you in any possible way we can!” Source: Jim Wright, MillerCoors General Manager for Wisconsin Dan Genatempo, MillerCoors Commercial Development Manager for Wisconsin 414-931-2000 wright.james@millercoors.com genatemp.dan@millercoors.com www.millercoors.com

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Coffee Express, Inc. President of Coffee Express, Inc. Geoff Goodland got his start in the beverage business as a traveling salesman for Eight O’Clock Coffee. Then, in 1989, after years on the road and with a baby on the way one of his clients wanted to sell. Geoff and his wife Mary, both Wisconsin natives, snapped the coffee seller up and expanded beverage equipment and product lines. Today they service all types of businesses within a 90-mile radius of Eau Claire and their youngest son Mathew attends college and works at the family business. Today Goodland proudly offers every customer — whether a small tavern, large restaurant or fast-paced convenience store — custom programs aimed to maximize returns on their beverage investment through quality products like Wunder-Bar beverage equipment and Red Parrot Juice, Roaring Lion Energy Drink and Shamrock Sodas. Goodland joined the TLW in 2007 when Red Parrot approached him about selling their juices and juice systems. “A three-gallon juice box makes 15 gallons of product on the gun and saves on refrigerator space so it’s very cost effective,” says Goodland. “A five gallon soda box makes 30 gallons of soda. With bag-in-box there are no open cans and no waste. You’re cutting the cost per ounce and meeting the customer’s needs with the right flavor.” Roaring Lion Energy Drink and Sugar Free Roaring Lion comes bag-in-box as well as in cans and bottles. Goodland believes the brand has been successful because its flavor profile is so close to what people expect in the consumer favorite brand. Shamrock Sodas use the same ingredients as their consumerbrand cousins but at a tastier price for the tavern owner. “To individual bar owners there is usually substantial savings working with us,” says Goodland. Barista Fria Frozen Beverages have been very successful for his accounts and include Margarita, Pina Colada, Fruit Smoothies, Iced Coffee and Ice Cream-based drinks. “This line works really well in tavern accounts!” says Goodland. “They’re shelf-stable so there is no need for refrigeration until opened — just blend with ice and alcohol. Some accounts also qualify for equipment programs.” Monin Syrups flavor coffee, cocktails such as Pomegranate or Chocolate Martinis, and also nonalcoholic drinks. “By putting in the syrup, you don’t have to stock all the different alcohol flavors,” says Goodland.

Dierks Waukesha Broadline distributor Dierks Waukesha has come far since it was Muehl Bros. Market corner grocery store in the early 1920s. In 1999 it purchased Dierks Wholesale Foods in Rockford, Illinois and incorporated their name. Today Dierks has 250 employees, is a partner of foodservice distributor Unipro and is in its third generation of same family ownership. Dierks offers a competitive price point on grocery, produce, frozen, refrigerated and canned foods, center-of-the-plate, supplies, paper and disposables, equipment and a complete chemical line — 12,000 different products for taverns and restaurants in the upper Midwest. Senior Vice President of Sales and Marketing, Rick Johnson, says in addition to carrying quality equipment, national brands and local and organic foods their free, three-pronged approach to customer profitability really sets them apart. Regional sales managers perform business consultations that help identify menu items moving well, which are then used as inspiration to add more complementary items. “We identify the trend and build on that,” says Johnson. The next step is a business review that examines things like staying open two hours later to reap another turn of tables. The third step is a consultation that encompasses operation and facility from waitstaff training to the importance of clean restrooms. Trends include high public interest in natural, organic and locallyproduced food. Dierks offers hundreds of fresh, processed, frozen and prepackaged Wisconsin-made foods in every category. Meyer Natural Angus brand burgers and steaks from cattle raised without antibiotics or additional hormones have become best sellers. “It has superior flavor,” says Johnson. “People say it’s the best burgers and steaks they’ve ever eaten.” Smaller portions and tapas are big trends in metropolitan areas. Tapas are small plates of cold or warm food to be shared and enjoyed with wine and include cheeses, fruits, vegetables, cured meats and olives. “There is lots of interest in the small plates, half portions, and higher quality products,” says Johnson. “People are willing to spend a bit more for quality.” Johnson adds that rural areas continue to do well with traditional Wisconsin bar food like fried cheese curds and frozen pizzas. “We have an extensive line geared toward the independent operator!” he says. “It’s all about the customer.”

Investing in quality products, custom beverage programs and maintenance performed by long-term, experienced employees, Goodland aims to continue to keep putting his customers first. “We are very customer driven,” he says. “That’s the strength of our company.”

At the urging of those customers Dierks joined the TLW in 2005 and has attended the last three fall conventions. They’re excited about their new website they hope will launch by the end of the year. Most importantly, they continue to be committed to helping taverns across the state achieve their best profit.

Coffee Express, Inc. • Geoff Goodland, President 525 Park Ridge Court • Eau Claire, WI 54703-6182 800-236-5676 • coffeeexpressinc.com

Dierks Waukesha • Rick Johnson, Sr. Vice Pres of Sales and Marketing • 900 Gale Street • Waukesha, WI 53186 800-283-7788 • rickj@waukeshafoods.com

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Sams Amusement Company In 1956 Bruce Dentice’s dad bought an amusement route and six years later when Bruce turned 12 and began working there, he was hooked. “I liked the freedom of the hours, the atmosphere of taverns where people are friendly, and that every day was totally different,” he says. Dentice was there every summer through college and, after a stint in appliance sales, returned in 1976 when his father became ill. He stayed on as the business changed hands three times until 2003 when he bought Sams Amusement Company which was established in 1947. “Through fishing I had developed a friendship with the owner’s son Sam Iaquinta Jr.,” Dentice explains. “The family asked me to run it for them. I said Okay, if you would offer to sell it to me.” Since then, Sams has doubled in size, and today has 14 employees including Bruce’s son Carl, who serve southeastern Wisconsin with a focus on growing strong dart and pool league systems for taverns. Equipment and maintenance are available 8 am to 11 pm, seven days a week, 365 days a year. “Darts and pool bring bodies into the bar on a consistent basis,” Dentice states. “We work real hard at building leagues and hosting big tournaments at the end of the season.” During spring tournament season Sams ponies up promotional signs, trophies and cash prizes. “In Kenosha, we added $5,000 to the Sam Iaquinta Memorial Dart Tournament,” he says. “We also run a concurrent youth dart tournament for kids four to 17 — and everybody gets a trophy!” Dentice says digital jukeboxes have been a windfall. Customers can search by genre, title, album, artist or song plus there are selections for holidays from Christmas to St. Patrick’s Day. TLW member Jim Matzur, owner of The Boat House in Kenosha, says his jukebox revenues tripled when he went to digital, and that he likes that he can block entire genres such as Heavy Metal and Hip Hop. “I thought I was smart enough to get the CDs in that everyone wanted to listen to but obviously I was picking the ones I wanted to hear!” he laughs. “Now we’re hearing a wider variety of Oldies and Country Western.” Sams also shares revenues with tavern owners on video games, pinball and electronic shuffleboard for which it’s now creating leagues. “I’m married to the hip of the tavern keeper,” Dentice states. “We’re always looking for the latest and greatest technology and we’re willing to dip our toe in the water. When something works — we really go with it!”

Bruce Dentice, Owner • Sams Amusement Company 930 Washington Road • Kenosha, WI 53140-2849 262-657-4333 • samsamusement.com

TLW Celebrating 75 years.

2010 September/October On Premise

TLW New Members July 1, 2010 to August 30, 2010 District 1

Kenosha City Casa Capri Casa Capri Kenosha

Rendezvous Tiki Lounge William Koprovick Kenosha

Westside Liquor Brian Frawley Whitewater

Bunny’s Bernadette M. Drone Richland Center

Games Bar Robert Eckert West Bend

District 2

La Crosse City/County

District 5

Dodge County

Dockside Pub & Grill Kathleen Martin Beaver Dam

Tailgators Eric Colmen Kenosha

Fish Tales Bait & Liquor Tim Nehls Fox Lake

Kenosha County

Dewars Riverstreet Saloon Jim & Debbie Dewars Lowell

Chief’s Pub Charles J. Knesley Bristol Cave Grill & Bar Angela Cooper Genoa City Laurin’s Landing Gloria J. Laurin Twin Lakes

Pier West Rachel Rohde & Chip Walmsley Twin Lakes

Racine City

Pepis Pub & Grill Joe Madison Racine

Rock County Anchor Inn John Kinnett Edgerton

Bridge Street Pub Richard C. Hafemann Mayville A & L Log Cabin Restaurant & Bar Anita Pribnow Oakfield Git-R-Done, LLC Paul D. Rogers Randolph

Madison/Dane County Cardinal Bar Ricardo Gonzalez Madison

Lloyd’s Speedstop Shane Wehrs West Salem

Features Sports Bar & Grill James Steinbrink Holmen Heroes Bar & Grill/Days Hotel Timothy Groves La Crosse Sloopy’s Alma Mater Adam Weissenberger La Crosse VFW Post 3032 VFW Post 3032 Viroqua

Monroe County Hangout Lalya Noble Sparta

Sauk County Luckys Donna Luce Baraboo

Family Business LLC (The) Roderick Flowers Madison

Mexicali Rose Eric Helland Wisconsin Dells

Waukesha County

District 4

Adams County Holden’s Hideaway Tim Holden Nekoosa

Langlade County Check Point Bar LLC Gary Rahn Bryant

Marathon County Jen & Tonic’s Jennifer Stegall Galloway

Freddy’s Mexican & More Jim Schwartzkopf Hatley Coyotes Saloon Kirk Mohelnitzky Mosinee Halder Bridge Bar Mike & Tammy Gallagher Mosinee Brian & Deb’s Whiskey River Brian Arrowood Wausau Show Time 1709 Inc. Wausau

Manitowoc County

Marquette County

Oshkosh City

Shawano County

District 3

Chillerz Don Erdmann Oshkosh

Tofflers Pub & Grill Steve Longo New Glarus

Jim and Mary Kay’s Anker Inn Jim & Mary Kay Abing Cassville

Grand Opera House Ann Pistohl Oshkosh

Golfside Bar Jacqueline Erickson Shawano

Walworth County

Guler’s Corners Stephanie Redfern Cuba City

Mo’s Mike Osnoe Oshkosh

Waupaca County

Beezy’s Brenda Blackford Mineral Point

Washington County

Red Zone Pub & Grill Michael W. Lou Milton

South Central

Sportz Page Bar & Grill Kristine K. Marty Blanchardville

Lindey’s on Beulah Lindey Neudorff East Troy Tempura House Pai Tsung Wang Lake Geneva

Last Call Pizza Pub and Grill Carmelo Alfano Walworth

On Premise 2010 September/October

Hanson’s Pub Therese Said North Lake

Andrea’s Red Rooster Dennis M. Barton Waukesha

Grant/Iowa County

T & L Barn LLC Curt Timlin Platteville

Emerald Hills Golf Course Jim Boockmeier Two Rivers

Jim’s River’s Edge LLC James S. Lehouillier Montello

Time Line Saloon & BBQ Rhonda Bonduel

Linda’s Country Inn Linda M. Liesch Clintonville

Barley Pop Pub Jennifer Reinbold Germantown

JoJo’s Little Norway LLC Jo Ann Mork Scandinavia

Cowboys Daniel Bollig Kewaskum

Filling Station (The) Richard Brodnan Waupaca

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Waushara County

Outagamie County

District 6

Historic Hotel Pub Roger & Laura Biechler Menasha

Clancy’s Bar Tom Metcalfe Eau Claire

District 7

Slugger’s Sports Bar John & Jean Testin Wild Rose

Brown County Just Stop In Tami Just De Pere

Suster Arcade Inc. Dale Suster Denmark

Quenchers Food & Spirits Katie Vandenberg Kaukauna

Barron County Hoot’s On The Water Keven Eisenhuth Rice Lake

BB’s Bar Of Green Bay Ben Belonger Green Bay

Renegade’s Bar & Restaurant Dustin Linder & Dean Bellefeuille Turtle Lake

Foxy Lady Cruises John Michkowski Green Bay

Chippewa County

Townline - Bellevue Townline Green Bay Augie’s Pub LLC Roger & Aaron Berg Pulaski

Kewaunee County

Blue Moose Grill & Steak House Dan & Bobbi Caneff Bloomer Every Buddy’s Bar & Grill Westley D. Partlo Chippewa Falls Turk’s B.B.C. Tap and Grill Stephen J. Turany Cornell

Outback Tavern Donald Sipiorski Kewaunee

Hambone’s Saloon Jeremy Skarich & John Spare New Auburn

Marinette County

Clark County

King Of Clubs Tracy Berken Peshtigo

Allisons Steakhouse Bob Monroe Abbotsford

Heritage Inn Todd Zeutzius Wausaukee

Doubbleback Bar LLC Duane A. Rudolph Dorchester

Oconto County

Dog House II Michael A. Kopf Loyal

Wendt’s Lakeside Bar & Restaurant Delbet & Heidi Wendt Suring

Speakeasy Saloon Theresa M. Jackelen Neillsville

A & J’s Lakeside Bar & Grill Tami Boese Siren

Eau Claire City/County

Greater Northwoods

Shots Bar Babette D. Brown Eau Claire

Oneida County

Stones Throw John Mogensen Eau Claire

Jackson County Freddie’s Bar Larry Stuhr Melrose

Happy Hollow Bob McCollum Melrose

PI Pub & Restaurant Richard L. DeGroot Presque Isle Lindy’s Hideaway Lindy Smith Three Lakes

Tomahawk/Merrill Area Berlin’s Trophy Bar LLC Gregory T. Berlin Merrill Northwood’s Pub Michael Ludwick Tomahawk Tomahawk Lodge Supper Club Julie Schmitt Tomahawk

MacDonalds Riverview Inn, Inc. Kim MacDonald Melrose

District 9

Pilot House RJ Hendrickson Prescott

Rounding Third Pizzeria Ted A. Quartana Franklin

Pierce County

Milwaukee County Hospitality

Red Barn Cafe, LLC Dianna Fiergola Spring Valley

Brisco County Steve Dorios Hales Corners

St Croix County

Lee’s Cleveland Pub & Grill Matthew Lee New Berlin

Uncle Mikes M Pour E Yum LLC Michael Kinney Hudson

District 8

Burnett County Rendezvous (The) Michael Janke Grantsburg

RESOLUTION: Proposed By-Law Change 2010

The By-Law Committee has met to discuss the following change to the current By-Laws. Current ARTICLE II Section 1 - Board of Directors B. Terms of Office 1. The President, Senior Vice President, Zone Vice Presidents, Secretary and Treasurer shall be nominated and elected in accordance with Article I, Section 8C and D., and shall serve two-year terms. All Officers and Directors shall be eligible to succeed themselves for consecutive additional terms except for the President who shall be eligible to succeed him or herself for one (1) consecutive two-year term. The term of the immediate Past President’s membership on the Board of Directors shall be concurrent with and shall not exceed the term of office of the succeeding President. The immediate Past President shall be the individual who immediately preceded the current President as President. If the immediate Past President is no longer a regular member under Section 1 A. of these by-laws, or does not wish to serve as Past President, then the office of Past President shall be vacant.

TLW Celebrating 75 years.

Proposed Change Section 1 - Board of Directors B. Terms of Office The President, Senior Vice President, Zone Vice Presidents, Secretary and Treasurer shall be nominated and elected in accordance with Article I, Section 8C and D., and shall serve twoyear terms. All Officers and Directors shall be eligible to succeed themselves for consecutive additional terms except for the President who shall be eligible to succeed him or herself for one (1) consecutive two-year term. The term of the immediate Past President’s membership on the Board of Directors shall be concurrent with and shall not exceed the term of office of the succeeding President. The immediate Past President shall be the individual who immediately preceded the current President as President. If the immediate Past President is no longer a regular member under Section 1 A. of these by-laws, or does not wish to serve as Past President, then the office of Past President shall be vacant The proposed change is advised to give the President the ability to have continuity and representation on the National Level.

2010 September/October On Premise

We encourage photos to be sent! Your information will be placed in the Local League Updates section as space permits. News we would love to have from you: • Upcoming Fundraisers or Events • Birthdays or Anniversaries of Bars or Owners etc… • Special recognition for various actions/individuals/events • Obituaries

• Success Stories • Military news, family letters, etc. • Other ideas/announcements?…..try us!

Please submit any information you would like published in On Premise magazine to: Kelly Wolf • Slack Attack • 5113 Monona Drive • Madison WI 53716 • 608-222-7630 • E-mail: kelly@slackattack.com

Oneida County Tavern League The Oneida County Tavern League hosted a scholarship fundraiser at Big Stone Golf Course in Three Lakes on Sunday, August 15th. The annual event raises money for scholarships in both the Rhinelander and Three Lakes School Districts. This year close to 60 golfers plus Tavern League friends and supporters made the event a success. A special thanks to 8th District Director, Nancy Lorbetske, and Oneida County President, Russ Fisher and his officers for their hard work putting this event together.

Walworth County Tavern League Golf Outing Walworth County Tavern League Golf Outing July 20. Geneva Nat’l Golf Course TLW Treasurer Tom Dahlen did the “chopper drop” this year at the event.

TLW Executive Board Meeting The TLW Executive Board had their August meeting at Gene & Helen’s Bar in Potter. Gene Loose is currently the longest serving Board member. It was fitting that the Board had a meeting in Potter as yet another way to celebrate the 75th Anniversary.

On Premise 2010 September/October

www.tlw.org

As of August 25, 2010 A. Bishop Farm, Inc.

Dierks Waukesha

Mass Appeal Specialties Inc

Stansfield Vending Inc

Ackley Novelty Inc

DISCUS

Micro Matic

Stevens Point Brewery

Acoustic Ceiling Products LLC

Disher Insurance Services

MidAmerican Processing

Sunroom Design Group

Action Games LLC

Distributed By Heun

Midstate Amusement Games

Superior Vending

Advance Restaurant Finance, LLC

DJ D-Train

Midwest Amusements

Swanel Beverage Inc./Banzai

Aero-Stream LLC

Ecigs-4u,LLC

Midwest Coin Concepts Of WI

Tamarak Design’s

Affiliated Investment Group

Econoprint

Milwaukee Brewers

Testech LTD

Airfire Mobile

Edge One Inc

Milwaukee Bucks

This Drinks on Us, LLC

Airgas National Carbonation

El Cortez Hotel & Casino (The)

Mitchell Novelty Co.

Toccata Gaming International, LLC

Alliance Insurance Centers, LLC

Emil’s Pizza, Inc.

Modern Cash Register Systems

Total Register Systems

Allied Games, Inc

Energy Distributing

Mr Ecig System (The)

Tri-Mart Corporation

American Entertainment Services, Inc

Fake Finder By Elite Security

Murphy Desmond S.C.

Tricky Dick & Joyce Specialty

American Income Life

First Data Merchant Services

Mybarcard LLC

Under Pressure, LLC

Flipside Coin Machines Inc

National Chemicals, Inc.

US Foodservice

Focus on Energy

National Processing Co.

Vital Tokens

Fox Valley Clean Air

Northern Lakes Amusement

Wausau Coin Machines Inc

Freedom 2 NJOY

Northwest Coin Machine Co

WI Hospitality Insured

Friebert, Finerty & St. John, S.C.

Northwest E-Cig/AirE8

Wil-Kil Pest Control

Game Management Corp.

On-Line Amusements, Inc.

Wine Institute

Games Are Us Inc

Original Ovenworks Pizza

Wisconsin Souvenir Milkcaps

General Beer - Northeast, Inc.

Ott Schweitzer Dist., Inc.

World Poker Entertainment

General Beverage Sales Co

P & M Distributing LLC

Glavinsured Agency, Inc.

Pabst Brewing Company

Great Lakes Beverage

Paladin Construction LLC

Great Northern Amusements

Paradise Printing Company

Great River Road Golf Club

Park Ridge Distributing, Inc.

Grub & Pub Report & Attitude X 2

Payroll Company (The)

Guardian Pest Solutions, Inc

Pep’s Pizza / Benetti

Gustave a Larson Company

Per Mar Security Services

Bevinco

Holiday Wholesale Inc

Plunkett’s Pest Control

Bi-State Point Of Sale Solutions

Huebsch Services

Portesi Italian Foods, Inc

Big Daddy Games LLC

Indianhead Foodservice Dist. Inc

Precision Pours, Inc

Big Game Sports Cards/Sterling Graphics

Insphere Insurance Solutions

Preferred Distributors, LLC

Insurance Center (The)

Quantum Digital

Blondie Enterprises

J T Advertising

Racine Amusement Inc

BMI (Broadcast Music Inc)

JBM Amusements

Red’s Novelty LTD

Broadview Security

Jim’s Tap Cleaning LLC

Reinhart Food Service, LLC

Bromak Sales Inc

Johnson Dist. Inc.

Rivermill Foods LLC

Cabreeco

Journeys Unlimited

Riverside Foods, Inc.

Cadbury Schweppes Americas Beverage

Just in Time Refrigeration LLC

S & S Distributing, Inc.

Cash Depot

Karl’s Event Rental

Saloons N Spoons/Turbo Chemical

Kessenich’s Ltd

Sam’s Amusement Co

Kobussen Buses, Ltd

Sanimax Marketing LTD

Krantz Electric Inc.

Saratoga Liquor Co, Inc.

Lamers Bus Lines

Schmidt Novelty

Lebby’s Frozen Pizza

Shirk’s Pizza

Lee Beverage Of Wisconsin LLC

Slack Attack Communications

Lehmann Farms

Smoke Genie

Luxury Limousines, Inc.

Smokers’ Outpost By DCI Marketing

American Welding & Gas Amusement Devices Inc ATM Network Inc B & K Bar & Restaurant Supplies B-M Music & Games Bachmann Construction Company, Inc Baer’s Beverage Inc. Baraboo Sysco Food Services Baraboo Tent & Awning BarsGuru Enterprises LLC Bay Towel/Linen Rental Benedict Refrigeration Service, Inc Bernick Companies Berry’s Point Embroidery & Screen Inc.

Central Ceiling Systems, Inc. Cintas Corporation CM Global Coffee Express, Inc. Corporate Casuals & Promotional Products D & D Amusement Games LLC Dean Health Plan Deli Express DeVere Company Inc.

TLW Celebrating 75 years.

M & R Amusements & Vending LLC Magnuson Industries Inc

Special Olympics Wisconsin, Inc. Square One Distributing

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   2010 September/October On Premise

In Memory of

Harry Wiles

ABL Executive Director Memorial Contributions UPDATE As part of its facility, Sky Ranch for Boys maintains stables for horseback riding as part of the recreational component of its corrective thinking approach to treatment. Sky Ranch requires all boys to work on the Ranch, including taking care of the horses. As many of you know, Harry was actively involved and a staunch supporter of both the western horseback riding lifestyle and Sky Ranch for Boys. With that in mind, President Ralph Aguera and Secretary Barry Becton of the Sky Ranch Foundation have notified ABL that all memorial contributions to Sky Ranch for Boys in memory of Harry G. Wiles will be designated for improving the stables and acquiring new horses and saddles for the Ranch. A true cowboy at heart, we know that Harry would be moved by this gesture. Gifts should be payable to Sky Ranch Foundation and mailed to:

Brewers Tavern OF THE GAME

Tavern League members can win Milwaukee Brewers tickets in the “Miller Lite Beerpen”.

Watch exciting Milwaukee Brewers games on Fox Sports Net for your chance to win 40 group tickets in the “Miller Lite Beerpen” for a Friday night game at Miller Park during the 2010 season. The Milwaukee Brewers Baseball Club, in association with Miller Brewing Company and the Tavern League of Wisconsin, are pleased to announce that the “Tavern of the Game” program is coming back for 2010. This opportunity is only available to Tavern League members. When you see the name of your establishment appear on TV during a Milwaukee Brewers 2010 game on Fox Sports Net, you can win 40 tickets to a Brewers game for you and your patrons. To claim your prize, call a special number which will appear on the screen during the announcement of that day’s winner. This call must be made before 8:00 am on the day after your tavern appeared on Fox Sports Net. Your tickets will be for a Friday night game in the ”Miller Lite Beerpen”. The Beerpen is a special section in the Right Field LogeBleachers. All fans 21 and older will receive a complimentary Miller-Brewers T-shirt as they enter the Miller Lite Beerpen. To be eligible to win Miller Lite Beerpen tickets please fill out the enclosed entry form and either fax it in to 414-902-4056 to the attention of Tavern of the Game or you can mail it in to: Milwaukee Brewers Baseball Club, C/O Tavern of the Game, One Brewers Way, Milwaukee, WI 53214. The Milwaukee Brewers, Tavern League of Wisconsin and Miller Brewing Company thank you for catching the Brewers on Fox Sports Net and watching for the “Tavern of the Game” winner in 2010.

2010 Miller Lite Tavern of the Game Entry Form Tavern Name: ___________________________________________________ ______________________________________________________________ Tavern Address: __________________________________________________ ______________________________________________________________ ______________________________________________________________ Tavern Phone Number: ____________________________________________ Contact Name at Tavern: ___________________________________________

Harry Wiles Memorial c/o Sky Ranch Foundation P.O. Box 8420 Fredericksburg, VA 22408 Each gift will be acknowledged to the contributor and to the Wiles family.

On Premise 2010 September/October

Contact Phone Number at Tavern: ____________________________________ Miller Brewing Company Distributor: _________________________________ Distributor Sales Representative Name: _______________________________ MAIL OR FAX TO • Fax: 414-902-4056 Milwaukee Brewers Baseball Club Attn: Tavern of the Game Miller Park, One Brewers Way, Milwaukee, WI 53214

www.tlw.org

FOR ADVERTISING INFORMATION

Back in the early 1960’s Pep Simek and his brother Ronald introduced a great pizza to the patrons of their Medford tavern, the Tombstone Tap. The business thrived and was later sold. Now Pep is back with his “original recipe” pizza. Your customers will love it, again.

CONTACT:

Heidi Koch Slack Attack Communications

608-222-7630 heidi@slackattack.com

Pep’s Pizza, Medford, WI

888-802-7377 www.pepspizza.com

TLW’s ATM Partner ATMs

Money Counters

Counterfeit Detectors

Scanners

Edge One your ATM Partner!

Edge One is your leading provider of ATM Solutions and many cashroom oriented products and services. We offer ATM sales, leasing, rentals, placements, processing agreements and everything in between. Edge One is committed to customizing our extensive line of products and services to meet your needs.

Need an ATM for your next event? RENT ME! www.edgeone.com

1.877.WE.R.ATMs www.edgeone.com TLW Celebrating 75 years.

Need supplies? Shop Edge One! www.edgeone.com

161 Business Park Circle Stoughton, WI 53589 608.873.3311 2010 September/October On Premise

By Kimberly Ruef, CPA

Health Care Reform—What Are the Tax Implications?

here’s been a lot of buzz about the healthcare reform legislation enacted on March 23, 2010, but all of the ramifications of the bill have yet to be determined. In this article, we’ll examine some of the tax-related implications of the bill.

Small Business Health Care Tax Credit If you offer health insurance benefits to your employees, you may be eligible for a credit against your income taxes if you meet certain requirements. You must be a “small” employer with less than 25 full-time (or full-time equivalent) employees earning less than $50,000 on average. The credit is phased out between 10 and 25 employees and between $25,000 and $50,000 in average wages. The IRS has issued a Fact Sheet for employers to use in determining if they qualify for the credit. It can be found at the IRS’ website. http://www.irs.gov/pub/irsutl/3_simple_steps.pdf Additionally, to qualify for the credit you need to pay at least 50% of the cost of your employees’ premiums. The credit (for businesses) is 35% of premiums paid for 2010 and increases to 50% of premiums paid in 2014.

Taxation of Adult Child Health Insurance Coverage You may know that as of January 1, 2010 Wisconsin began requiring insurance companies to allow coverage of non-dependent adult children up to the age of 27. This coverage, if provided at the employer’s expense is taxable to the employee. If the employee pays the premium, it must be paid with after-tax not pre-tax dollars. 44

On Premise 2010 September/October

Effective for plan years beginning after September 23, 2010, insurance companies across the country are required to allow coverage of nondependent adult children up age 26, and may allow coverage through the end of the calendar year in which they turn 26. This coverage can be offered earlier than the September 23 date at the discretion of the insurance companies, but no sooner than March 30, 2010. The value of this coverage is not taxable to the employee on the Federal level, but remains taxable for Wisconsin. In addition, coverage from the beginning of the calendar year in which an adult child turns 27 until their 27th birthday is taxable for both Federal and Wisconsin purposes.

Over-the-Counter Drugs Beginning in 2011, over-the-counter drugs no longer qualify as reimbursable expenses for HSAs, FSAs, HRAs and Archer MSAs unless prescribed by a doctor.

Simple Cafeteria Plans Beginning in 2011, small employers with less than 100 employees will be able to adopt a Simple Cafeteria Plan. These new plans will be exempt from some of the non-discrimination requirements of traditional plans, but will have minimum funding requirements. Watch for additional guidance from the IRS in this area in the coming months.

Additional Reporting Requirements

Additional Medicare Hospital Insurance Tax Beginning in 2013, there will be an additional 0.9% Medicare Hospital Insurance tax on selfemployed individuals and employees with respect to earnings and wages received during the year above $200,000 for individuals and $250,000 for joint filers. In addition, there will be a new 3.8% Medicare contribution on certain unearned income from individuals with AGI (Adjusted Gross Income) over $200,000 ($250,000 for joint filers).

Limits on FSAs Beginning in 2013, the maximum amount that can be set aside for medical expenses through an FSA is $2,500.

Decreased Medical Deductions Effective for tax years after December 31, 2012, out-of-pocket medical expenses will only be deductible on Schedule A (Itemized Deductions) to the extent they exceed 10% of your AGI (Adjusted Gross Income). Currently this limit is 7.5%. Source: Kimberly Ruef, CPA is a partner with Wegner LLP, CPAs & Consultants with offices in Madison, Pewaukee and Baraboo. She has been providing accounting and tax services to businesses and business owners for over 20 years. This article is not intended to give you complete tax advice, but a general review of the subject matter. Phone: (608) 274-4020 Email: kim.ruef@wegnercpas.com

Beginning with 2011, employers will have to indicate on W-2s issued to employees the aggregate cost of employer-sponsored health benefits. www.tlw.org

Special Club Membership As of August 30, 2010

Platinum

Club Members Manitowoc County Tavern League

Outagamie County Tavern League

Oshkosh City Tavern League

Portage County Tavern League

Washington County Tavern League

Waushara County Tavern League

TLW 3RD DISTRICT TLW 5TH DISTRICT TLW 7TH DISTRICT TLW 8TH DISTRICT

Gold

Club Members Door County Tavern League

Forest County Tavern League

Oconto County Tavern League

TLW, we raise our glass to you for all that you’ve done for our industry. Here’s to the next 75 years!

Annual Membership Levels Platinum - $ 1,000 Annual Membership Level Gold - $ 500 Annual Membership Level Silver - $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at (800) 445-9221

Tavern League of Wisconsin affiliate members since 1997

1.800.549.4491 TLW Celebrating 75 years.

•

www.precisionpours.com 2010 September/October On Premise

Brewers TLW 7th Annual Tailgate Party The TLW 7th Annual Tailgate Party at Miller Park held Saturday, August 7th was a “hit” again this year. The party kicked off at 3:00 and over 800 people attended to enjoy beer, brats, and dancing to live music by The Schram Band. Some attendees might even swear that they saw Ozzy Ozbourne make an appearance, as the lead singer did a great impression of the icon. Everyone had a great time mingling before the 6:10 game against the Houston Astros. TLW Central Zone Vice President and owner of Bubba’s, Bob “Bubba” Sprenger, threw out the first pitch. Rickie Weeks sparked an exciting game by cracking an inside-the-park home run in the first inning. It was the Brewers’ first leadoff in-the-park home run in 21 years, and Weeks’ first professional one ever! The momentum continued and the Brew Crew took home a 5-2 victory over the Astros. A big thanks to all volunteers, MillerCoors for another successful event! Thank you to all attendees and hope to see you again next year!

On Premise 2010 September/October

www.tlw.org

Make it Jamaica

With Tavern League of Wisconsin! Wed, Feb 16, 2011 for 7 nights At Beautiful Breezes Resort, Spa & Golf Club In Runaway Bay, Jamaica Your Package Includes: Non Stop flight from Milwaukee to Montego Bay, Jamaica 7 Nights All Inclusive at Breezes in a Deluxe Room* Round Trip airport transfers in Jamaica Unlimited meals at 5 restaurants and 24 hr “Snack Attack” service Unlimited alcoholic beverages, tropical juices and soft drinks Organized activities daily, Nightly shows with live entertainment Land and watersports plus green fees included at their 18-hole golf course Package price of only: $1745.00 per person, double (group space is based on availability; rates are subject to change until deposit is made)

Enjoy the lush tropical playground at Breezes Resort. The warm and friendly staff will welcome you to paradise and provide wonderful service during your stay. Enjoy all the activities the resort has to offer, or sign up for one of the adventurous excursions that are available in the Ocho Rios area. From climbing the famous waterfall at Dunn’s River to shopping in the local market; you will never run out of things to do! If you prefer a more laid back vacation, enjoy the warm weather from your seat at the swim up pool bar or your beach lounge chair. Consider upgrading your room* to include your own private plunge pool!

For more information contact Amy at Journeys Unlimited Travel, Affiliate Member of the Tavern League of Wisconsin 2050 Riverside Drive • Green Bay, WI 54301 • 920-469-8747 • 866-714-8747 • amy@jouneysunlimited • journeysunlimited.com 48

On Premise 2010 September/October

www.tlw.org

Don’t let your patrons stand out in the cold! It’s great to have a portable heat source that you can move seasonally or when your outdoor landscaping changes. The DCS Free Standing Patio Heater easily goes where it will be most useful. With 40,000 BTU’s, it provides up to a 20-foot circle of heat, and features an adjustable heat control knob and a safety shut-off. Available for natural gas or liquid propane fuel types and features a weighted base access door and two wheels for easy moving. Additional Features: • Durable, weatherproof stainless steel construction • Available for natural gas or liquid propane fuel types • Electronic spark ignition

Waves of Heat. Waves of Music. Loads of Fun. We’ve got a pretty cool Totum™ heater that plays tunes from your iPod for those chilly nights. (If you prefer heat without music and flashy lights, it comes plain too!) Totum H & Totum HLS • Revolutionary Outdoor Heater • 35K BTU’s • 430 Stainless Construction • Powder Coated Steel • Completely Portable Totum H • Heater Only Totum HLS • Heater + Lights + Music • LED Lights that Switch Colors to Suit Your Mood or Surroundings • iPod Connectivity for Music Capability (up to 32 Totum HLS with 1 iPod/iPhone)

Keep them toasty with a Freestanding Heater from Appleton, WI 4750 Grande Market Drive Appleton, WI 54913 (920) 749-7492

Madison, WI - West 2404 West Beltline Highway Madison, WI 53713 (608) 275-7493

Madison, WI - East 5215 High Crossing Blvd. Madison, WI 53718 (608) 275-7493

americantv.com Brown Deer, WI 6700 W. Brown Deer Road Brown Deer, WI 53223 (414) 362-1391

Oak Creek, WI 9191 South 13th Street Oak Creek, WI 53154 (414) 768-1491

Waukesha, WI W229N1400 Westwood Drive Waukesha, WI 53186 (262) 548-8492

Great Lakes Amusement CHERRY MASTER – VIDEO POKER NEW LCD SLIM DESIGNS COIN PUSHERS – REPLACEMENT PARTS

WE CARRY ALL THE NEWEST GAMES Green Bay, WI • 877-354-7544 www.glastore.com

FOR SALE

* Plus shipping & handling.

Buy a 75th Anniversary Hardbound Membership Directory Today! The TLW is having 400 copies of the Membership Directory Hardbound for Members to purchase. This hardbound book will serve as a great memory of the the TLW’s 75th Anniversary. The TLW is very proud of its Membership and the support shown for the Association in this historic 75th year! ….and that support is very visible in the Membership Directory!

For one Hardbound Membership Directory. Please call the TLW office to purchase yours today! Ask a TLW Director to see a sample!

MINOCQUA AREA SUPPER CLUB PRIME LOCATION TURN-KEY BUSINESS OPPORTUNITY RESIDENCE INCLUDED

$1,300,000 minocquasupperclub.com (715) 356-9000

Great Lakes Amusement

PLATINUM TOUCH II 30 GAME TOUCH SCREEN Green Bay, WI • 877-354-7544 www.glastore.com

Promotional Products 1000’S OF ITEMS FOR YOUR ADVERTISING PENS • CALENDARS • MAGNETS • KEY TAGS CAPS • SHIRTS • BAR TOKENS: WOOD & PLASTIC

Newton Mfg. Rep. – Jim Flynn Janesville 608-758-3470 or Harshaw 715-282-7281 Email: jimsspecialties@yahoo.com Website: www.newtonmfg.com/jimflynn

Advertiser INDEX 1800® Tequila (Proximo Spirits). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Affiliated Investment Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Alliance Insurance Centers, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 American/Kennedy-Hahn Contract Sales Division . . . . . . . . . . . . . . . . . 49 Anheuser-Busch, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Archer Lion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 BarRags Drinkwear. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Benedict Refrigeration Service, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Bevinco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Bussey Dishwasher Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Captain Morgan (Diageo). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Cash Depot. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Cornerstone Processing Solutions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Disher Insurance Service. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Edge One, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 El Cortez Hotel & Casino. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Electro-Kold. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Emil’s Pizza. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 50

On Premise 2010 September/October

Godiva Vodka (Diageo). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Great Lakes Amusement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Legend Larry’s. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Magnuson Industries, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Mass Appeal Specialties, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 MillerCoors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35, BC Minocqua Supper Club. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Modern Cash Register Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Newton Manufacturing Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Pep’s Original Pizza . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Phillips Distilling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Precision Pours, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Sanimax. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Society Insurance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IFC Sysco Food Services of Baraboo, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Testech, Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 WAMO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Wisconsin Souvenir Milkcaps. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31, 50 Wisconsin Wine & Spirit Institute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC

www.tlw.org

Join Us Out Here™ and celebrate fall in true German fashion with our family’s smooth seasonal lager, Leinenkugel’s® Oktoberfest. Available August through October, this traditional Märzen-style bier is brewed with two-row Pale, Caramel and Munich malts and Tettnang and Perle hops to honor our Bavarian heritage and capture the festive spirit of an authentic German beer garden.

Join us at leinie.com.