Learning outcomes SLEM masters

Learning Outcomes SLEM Waalwijk

WHAT HAS THE MASTERCLASS GIVEN ME: • A clear industry advantage.

• A greater appreciation for the scale and complexity of the footwear manufacturing process.

• The confidence to lead design projects and make critical decisions.

• A greater understanding of the cycle of trends and how they influence society.

• A potentially long-term career in my dream role.

Footwear design

CAT Footwear: Brand positioning

This project required me to identify for CAT whether the advertising campaign for their AW13 ‘CODE’ Streetwear line was reaching out to it’s intended audience and if the shoes in the collection matched the campaign. CAT had proposed that the campaign was potentially too ‘urban’, however I viewed it from a different perspective and suggested that they should be trying to appeal to a more contemporary ‘urban’ audience instead of the fairly dated one they had suggested. Styleboards were created to inform CAT of the potential design direction.

Balance of thingsMens footwear collection

Key outcomes:

• Using a variety of resources to conduct in-depth research that would allow me to develop a rich profile of the target consumer.

• Using that research as well as the existing history of the brand to develop a new DNA for the brand to use for future collections.

• Developing a complete footwear concept from start to finish for the first time.

Work collection

This goal of this line was to take classic footwear silhouettes such as the Derby, Oxford and Chelsea boot and reinterpret them using modern materials like neoprene and breathable mesh.

Rugged outsoles were also used as a way to emphasise the masculine nature of the collection.

OTH Footwear ason: SS14 ollection: ‘Work’ yle: Oxford

BOTH Footwear Season: SS14 Collection: ‘Work’ Style: Derby

BOTH Footwear Season: SS14 Collection: ‘Work’ Style: Monk

BOTH Footwear Season: SS14 Collection: ‘Work’ Style: Chelsea boot

BOTH Footwear Season: SS14 Collection: ‘Work’ Style: Zip boot

Rest collection

This goal of this line was to blur the lines between casual and formal footwear.

Using classic silhouettes on modern, streetwear-inspired outsoles, boundaries can be pushed and conventions can be challenged in a way that delivers a strong DNA, a unified collection and a strong showpiece for the brand to market to a growing Chinese audience.

TH Footwear ason: SS14 llection: ‘Rest’ le: Desert boot

BOTH Footwear Season: SS14 Collection: ‘Rest’ Style: Chukka

BOTH Footwear Season: SS14 Collection: ‘Rest’

BOTH Footwear Season: SS14 Collection: ‘Rest’ Style: Oxford

BOTH Footwear Season: SS14

Pantone I was asked by Pantone to develop a set of colour cards and mood boards for the footwear industry. Using diving and the depths of the ocean as the main inspiration, I developed a set of images that were used in Pantones digital colour trend publications.

Project URBAN WARRIOR

Concept Development Flexible Armor

Kickstarter Initiative

Adaptable

Lightweight

Freehand sketching

Prototyping

Pattern trials

3D Mockups

CAD Models

• Modifying lasts to create multiple pullover samples; the end result being to create the ‘perfect’ silhouette.

• Using prototyping materials to create physical representations of paper sketches. The goal was to get a better idea of proportions from a variety of angles.

• Creating virtual models with the intention of prototyping them on either a 3D printer or a 4-axis CNC router.

Range Planning Line Planning

Protectus

Warrior

Sentry

Guardian

Participle prōtēctus (feminine prōtēcta, neuter prōtēctum); 1. covered 2. protected 3. defended

Style: Zip Silhouette: High Size range: 41-47

Base colours 19-4007 tpx

19-4305 tpx

Style: Zip Silhouette: Mid Size range: 37-47 19-4007 tpx 13-4909 tpx

19-0506 tpx 18-4005 tpx Pop colours

Style: Zip/ Quick release Silhouette: Low adaptive Size range: 37-47 19-4007 tpx 18-5718 tpx

Pop colours

19-4007 tpx 16-1356 tpx Pop colours

PROJECT ILLUMI Key outcomes: • Taking an initial concept to a ready-tomanufacture product.

• Developing a visual DNA that will inform the entire upcoming collection.

• Establishing working relationships with product developers and manufacturers.

• Establishing an ongoing partnership with my client that will allow me to get even more industry experience.

a e k li l e e f o t s d e e n r e m u s n “Our co . ” s e o h s e s e h t in y celebrit Conclusions: • To take a shoe from an initial concept to a productionready item takes a large group of people with a variety of skillsets.

• One must provide the manufacturer with as many details as possible about the intended design.

• Build an overall concept that is commercial before focusing in on the details.

BEFORE

Section A1-A2 Lighting system schematic

A1

LEARNING THROUGH DOING Anti-slip profile detail Bottom profile

AFTER

Lateral cross-section

Lateral profile

• The most valuable experiences I had were being able to take all of the theory I had learned and put it into practice in real-world design situations.

• Doing real projects allowed me to develop my skillset at A2 a quicker rate than a theoretical project.