ADVERTISING MEDIA PLANNING AND STRATEGY
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AGENDA This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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AGENDA
AGENDA
AGENDA
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AGENDA
AGENDA
AGENDA
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ABOUT THE PRODUCT This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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COMMUNICATION STRATEGY This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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06
02
05
03
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AUDIENCE RESEARCH This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Text
Text
Text
Text
Text
Text
Text Text Here
Text
Text Here Text
Text Here
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This slide is 100% editable.
This slide is 100% editable.
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KEY TIMELINES AND DEADLINE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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2017
2019 Jan
Feb
Mar
Apr
2021 May
Jun
Jul
Aug
2023 Sep
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Oct
Nov
Dec
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MEDIA OBJECTIVES This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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01
04
OUR OBJECTIVE S
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MEDIA OBJECTIVES This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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TARGET AUDIENCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
TARGET This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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AUDIENCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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SPENDING DIRECTION CONSIDERATIONS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
65%
Digital Video
55%
Mobile Video
35% 0%
55%
45% 50%
Increase
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85%
65%
45%
Advanced TV
Broadcast/Cable OTT TV
75%
58%
75%
48%
65%
33%
55% 100%
68%
150%
Maintain
200%
250%
Decrease
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CREATIVE DIRECTION CONSIDERATIONS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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CR
EA
TI
VE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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MEDIA KPI DEVELOPMENT This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
KPIs
Sales and Marketing Process
Text Here
Visitors
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Leads
Buyer’s Journey
Awareness
Consideration
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Marketing Qualified Leads
Text Here
Sales Qualified Leads
Decision
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COMMUNICATION GOALS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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This slide is 100% editable.
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COMMUNICATION GOALS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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INSPIRE
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ENGAGE
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SPREAD THE WORD C0NNECT
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NURTURE
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MEDIA MIX OPTIMIZATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Out Door Video
Print Mobile TV
YOUR TEXT HERE
Social Display Search
Radio This slide is 100% editable.
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CAMPAIGN PERFORMANCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
75%
7 6
Brand
60% 45%
45%
5 4
30%
Leads
3 2
Sales
1 0
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Loyalty
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AGENCY PERFORMANCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
TRA Score
Brand Safety
48%
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75%
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Industry Snapshot
Viewability
90%
Text Here
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75%
Text Here
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AD Fraud
55%
Text Here
Text Here 85%
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AGENCY PERFORMANCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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MEDIA KPIs PERFORMANCE EVALUATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Website Visitors TRAFFIC
High- Value Actions
Video Views ENAGAGEMENT
CONVERSION Purchases
Installs
Sign-ups
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MARKETING STRATEGY This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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MARKETING STRATEGY This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
01
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02
03
04
05
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MEDIA BUDGET This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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14%
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18%
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11% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
7% This slide is 100% editable.
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21%
3%
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26%
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OPTIMIZING MEDIA BUDGET This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Media Spend
Traffic
Sales
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needs and capture audience's attention.
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Online
Offline
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your
your
your
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GEOGRAPHICAL SEGMENTATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Text Here 60% Men
40% Wome n
Text Here
Text Here
Your Text Here 50% Men
30% Wome n
Text Here
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40% Wome n
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TARGET GROUP SEGMENTATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Primary Target Group
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Secondary Target Group
Primary & Secondary Target Group
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SALES CYCLE AND SEASONAL INSIGHT This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
TEXT HERE
$
TEXT HERE
PURCHASE
CLOSE
TEXT HERE
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TEXT HERE
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SALES CYCLE AND SEASONAL INSIGHT This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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2017 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
2022
2018
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2021
2019
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2020 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
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CORE STRATEGIC AUDIENCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Purchase
Post Visit
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Text Here Pre Visit
During Visit
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Post Purchase This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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CORE STRATEGIC AUDIENCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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01 04
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Target Marketing
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02 03
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CORE STRATEGIC AUDIENCE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
10%
5% 15%
TEXT HERE 45%
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25%
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
45%
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SETTING CAMPAIGN METRICS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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01
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02
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03
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04
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05
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ADDITIONAL
SLIDES
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OUR MISSION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
VISION This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
MISSION This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
GOALS This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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OUR TEAM This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
CEO/ Director
Finance Manager
Product Manager
Managing Director
CAROL SMITH
JOHN PARKER
MARY GRAVES
PETER DANIEL
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This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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ABOUT US This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
CAROL SMITH
JOHN PARKER
CEO/ Director
Finance Manager
Product Manager
Managing Director
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MARY GRAVES
PETER DANIEL
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OUR GOAL This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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This slide is 100% editable.
This slide is 100% editable.
This slide is 100% editable.
This slide is 100% editable.
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Adapt it to your needs and capture your audience's attention.
Adapt it to your needs and capture your audience's attention.
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COMPARISON This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
55%
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35%
TEXT HERE
TEXT HERE
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FINANCIAL This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
25%
65%
85%
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QUOTES This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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SEGMENTATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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30%
50%
83%
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LOCATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
90%
40%
35%
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50%
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needs and capture audience's attention.
needs and capture audience's attention.
needs and capture audience's attention.
needs and capture audience's attention.
your
your
your
your
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TIMELINE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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05
06
2021
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03
04
01
2020
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2019
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2022
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02
2018
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2017 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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POST IT This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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03
02
01
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04
05
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NEWSPAPER This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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48
PUZZLE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
This slide is 100% This slide is 100% editable. Adapt it to your editable. Adapt it to your
needs and capture audience's attention.
needs and capture audience's attention.
your
02
needs and capture audience's attention.
04
your
06
05
03
01
your
This slide is 100% This slide is 100% This slide is 100% editable. Adapt it to your editable. Adapt it to your editable. Adapt it to your needs and capture audience's attention.
WWW.COMPANY.COM
your
needs and capture audience's attention.
your
needs and capture audience's attention.
your
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49
TARGET This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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your
TEXT HERE
TEXT HERE
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TEXT HERE
TEXT HERE
needs and capture your audience's attention.
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50
CIRCULAR This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable.
01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Adapt it to your needs and capture your audience's attention.
02
05
04
03
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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51
VENN This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
WWW.COMPANY.COM
This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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52
LEGO This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
01
Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
02 04
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Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
03 05
06
Text Here
Text Here
Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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53
SILHOUETTES This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
YOUR TEXT HERE
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PUT TEXT HERE
YOUR TEXT HERE
PUT TEXT HERE
YOUR TEXT HERE
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BULB OR IDEA This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
IDEA INFOGRAPHIC This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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MAGNIFIER GLASS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture audience's attention.
This slide is 100% editable. Adapt it to your needs and capture audience's attention.
your
This slide is 100% editable. Adapt it to your needs and capture audience's attention.
06
04
your
your
05 02
03 This slide is 100% editable. Adapt it to your This slide is 100% editable. Adapt it to your
01
needs and capture audience's attention.
needs and capture audience's attention.
your
your
This slide is 100% editable. Adapt it to your needs and capture audience's attention.
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your
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BAR GRAPH This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
4.6
10
Axis Title
56
4.4
5.1 5.6
5.3 49
4 35
50
40
28
25
20
2017
2018
5.1
2019
2020 2021 Axis Title
2022
2023
30
2024
This slide is 100% editable.
Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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57
FUNNEL This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
02
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
03
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
04
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
05
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58
THANK YOU This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Address # street number, city, state WWW.COMPANY.COM
Contact Numbers: 0123456789
Email Address: emailaddress@123.com
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