Your Company Name
Customer Acquisition Management Process Instructions to download this editable PPT Presentation are in the last slide
AGENDA
01
Agenda
04
Agenda
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02
Agenda
05
Agenda
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03
Agenda
06
Agenda
www.company.com
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2
CUSTOMER ACQUISITION FRAMEWORK Sales Funnel Marketing Team
Customer Lifecycle Visitor
Leads(inbound/Outbound)
Marketing Qualified Lead(mql)
Sales Team
Prospect
Sales Qualified Lead(sql)
Opportunity
Activated User
Proof Of Concept(pop)
Closed
Customer Success Team
Customer
Onboarding Activated Customer Renew/Upsell
Loyal Customer
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3
CUSTOMER ACQUISITION MANAGEMENT
Customer Acquisition & Retention
End To End Audience Engagement
Build Connections
Assess Specific Needs Of Project
Execute Campaigns
Response Management
DATA
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TARGET PROSPECTS
01
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02
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03
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04
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TARGET GROUP SEGMENT 01
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Primary Target Group
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Secondary Target Group
Secondary Target Group
Primary & Secondary Target Group
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04
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Primary Target Group
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03 www.company.com
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CUSTOMER ACQUISITION STRATEGY Customer Trust
Awareness Organic
Lead
Information Acquisition
Click Through
Commercial Levers
User Experience
Conversion
Transactions
Turnover www.company.com
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CUSTOMER ACQUISITION STRATEGY
Attract
Hunters
Convert
Visitors
“Visibility” Keywords Social Media
Close
Leads
“Interest” Landing Pages Split Testing
“Desire” Transactions Event Tracking
Engage
Customers
Advocates
“Action” Social Inbox Smart Content
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CUSTOMER ACQUISITION CHANNELS Search Engine Optimization
Strategic Partnerships & Affiliates
12 Public Relations
01
11
Direct Mail & Purl
02
10
03
Community Service
Referral Programs
Customer Acquisition 09
04
Email Marketing
08 Mass Media: Outdoor, TV Radio & Sponsorships
05 07 Events
Merchandising
06 Search Engine Marketing (PPC) Reputation Management
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ACQUISITION STRATEGY PLAN
Driving Traffic
• Listening To The Customer • Multiple Methods To Drive Traffic • Social Media Marketing
Conversion
• Lead Management • Dynamic Experiences • Analytics • Lead Scoring • Personalization
Website
Nurturing
• Lead Nurturing Tactics • Email And Marketing Automation • Marketing And Sales Enablement
Sales
• Sales Force Automation
Limited Use In FS
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CUSTOMER ACQUISITION PROCESS
Seo
Social News
Customer Relationship Management
Analytics
Customer Acquisition Social Networks
Clients Visit Web Presence
Leads
CRM
Market Research Blog
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Email Campaign
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Call Center
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DEMAND CREATION STRATEGY Chase This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
1.
Database Development Account Intelligence Digital Assets Social Media Sales Calls Incubation Interactive Email Appointment Setting
2. 3. 4. 5. 6. 7.
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Caught
Co Create
1. 2. 3. 4. 5. 6.
1. 2. 3. 4. 5. 6. 7.
Website Tracking Reverse Look Up Digital Assets Incubation Interactive Email Account Intelligence
DEMAND CREATION STRATEGY
In Partner Marketing fluencies Analysts Peers Authors Academia Thought Leaders
Come This slide is 100% editable. Adapt it to your needs and capture audience's attention.
your
1. 2. 3. 4. 5. 6.
Social Media Content Endorsements Credentials Birds Of A Feather Starburst
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SALES FORCE AUTOMATION
Task Management
Client Management
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04 03
Team Management
05
Contact Management
Add More
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Opportunity Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
02
01
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06
Lead Management
07
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NEW CUSTOMER BY SOURCE
Website Email
Direct Mail
Social
SEO/PPC
Advertising
Events
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LEAD GENERATION STRATEGY This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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W
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LEAD GENERATION
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LEAD CONVERSION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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INPUT INPUT
INPUT
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LEAD CONVERSION
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50%
25% 10%
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LEAD SCORING Number Of Dimensions
Projects Completed
16%
36%
56%
48%
Adoption Of Lead Scoring Solutions Chosen 36%
03 02
8%
Number Of Scoring Rules 33%
37%
01
36%
20%
20% 13% 7% 7%
27% www.company.com
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LEAD SCORING Measurable ROI On Lead Generation Program
17%
Increased Conversion Rates From Qualified Lead To Opportunity
38%
38%
30%
23%
Increased Sales Productivity And Effectiveness
40%
41%
38%
35%
Shortened Sales Cycle
17%
36%
Better Forecast And Pipeline Visibility
15%
Better Alignment Of Marketing And Sales Efforts
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LEAD NURTURING TACTICS
Up Selling And Cross Selling
Content Marketing
Analyst Relation
Lead Nurturing
Lead Generation
Lead Generation
Driving Awareness
Sales Enablement
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LEAD NURTURING TACTICS
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01 Upselling & Cross Selling
04
02
Lead Generation
03 This slide is 100% editable.
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Lead Nurturing
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LEAD NURTURING LIFECYCLE
Get Customers
Outreach Programs
Referrals
Cross-sell
Keep Customers
Next-Sell
Activate
Product Updates
Up-sell
Articles
Acquire
Social Media
Media
Grow Customers
Contests, Events
Viral loop
Blogs, RSS Emails
Loyalty Programs
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MARKETING CAMPAIGNS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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MARKETING ROADMAP
Sunday
Your Text Here
Your Text Here
Monday
Your Text Here
Tuesday
Your Text Here
Wednesday
Text Here
Thursday
Text Here
Your Text Here
Your Text Here
Friday Text Here
Saturday Sunday
Text Here
Your Text Here
Text Here
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
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MARKETING GROWTH STRATEGY Synchronistic Strategies This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
01
Branding To Led This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
06
02 New Ways To Sell
Marketing For Growth
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03
05
Customer Centric Culture
04 Websites That Work
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MARKETING REACH BY CHANNELS
Which Marketing Channel Is Growing Fastest
Influencer Engagement Use Cases 80
6
15
60
18
13
40
10 20 20
18
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0
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WORD OF MOUTH MARKETING (WOM) Brand Advocate
Good
Experience
Positive (Promoter)
Neutral (Passive)
Brand Awareness
Negative (Saboteur)
Bad Brand Detractors www.company.com
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DIRECT MARKETING METHOD Broadcast Faxing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Couponing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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CLIENT REFERRALS 7 6
6 5
5
5
4.6
4
4
3.4
3.6 3.8
2.9
2.8
3
4
3.6
3
2.5 2.5
2
2.2
1.9
1.5
1 0
0 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
2019
2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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REFERRAL MARKETING FUNNEL
Advocates This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Shares Per Advocate
01 02
03 04
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Referrals
05 06 07
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REFERRAL REPORT
Contacted (70%)
20% 70%
Handed Off (20%) Proposal (10%)
10%
$6,450
$3,650
Received Referral Revenue
Generated By Sent Referrals
14 9 4
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CUSTOMER LOYALTY LIFECYCLE This slide is 100% editable. Adapt it to your
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needs and capture audience's attention.
your
your
your
Grow
Attract Nurture
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your
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LOYALTY PROGRAM PERFORMANCE
Enrollments
Reward Outstanding
Loyalty Revenue
Gift Sales
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20
9
$ 12,454
$ 218
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MARKETING WITH SOCIAL MEDIA Facebook
Blog
YouTube
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Snap Chat
Chat
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SOCIAL MEDIA MARKETING This slide is 100% editable. This slide is 100% editable.
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ANSOFF MATRIX FOR GROWTH STRATEGY PRODUCTS New
Market Penetration Strategy
MARKETS
New
Current
Product Development Strategy
Current
4 Growth Strategies
Market Development Strategy
Diversification Strategy
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New
Market Development
Partial Diversification
Diversification
Modified
Market Expansion
Limited Diversification
Partial Diversification
Existing
Markets & Customers
MODIFIED ANSOFF MATRIX
Market Penetration
Product Extension
Product Development
Existing
Modified
New
Products & Services
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MARKETING AUTOMATION Campaign Tracking This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Training & Support
SMS Messaging
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Form Capture
Nurture Marketing
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Surveys
Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Web Tracking Integrations This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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PUBLIC RELATIONS(PR) FOR CUSTOMER ACQUISITION Personal Selling
01
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Direct Marketing
02
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Internet Marketing
03
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04
Public Relations This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
05 Sales Promotions This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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EMAIL AND MARKETING AUTOMATION
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ACQUISITION COST PER CUSTOMER
$120 $100 $80 $60 $40 $20 $0
Rising
Steady
Falling
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DATA ANALYTICS
6
5.6 5
5 4.5
4.4
4.3
4.9
4 4 3.5 3 2.8
3 2.5
2.4
2
2 1.8
2
1
0
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your needs and capture your audience's attention.
your needs and capture your audience's attention.
your needs and capture your audience's attention.
your needs and capture your audience's attention.
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OUR KEY METRICS Productivity
Customer Satisfaction
Net income
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50 %
90 %
123 %
180 %
67 %
Cash Flow
Turnover
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CUSTOMER REVENUE MODEL
Email Display Retargeting Comparison Shopping Display Affiliates
Inbound Free Links Non- Brand Organic Srarch Brand Organic Search Directload Non-Brand Paid Srarch Brand Paid Search 0 0%
2 5%
4 10%
6
8 15%
10 20%
12
14 25%
16
18
30%
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CRM PIPELINE MANAGEMENT
Just A Name
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Engaged
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Prospect
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Customer Sql Mql
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needs and capture your audience's attention.
needs and capture your audience's attention.
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CRM SALES LEADS WITH MARKETING Interest
Learn Evaluate Justify Purchase
Name
Inquiry
Marketing Qualified Lead
Sales Accepted Lead
Sales Qualified Lead
Close
Opp Lost Sales Rejects Leads
Opp Stalls
Marketing Nurtures To Sales Ready
Marketing Validates Quality Of Interest www.company.com
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CRM CUSTOMER SATISFACTION
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Satisfy Unstated
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Customer Needs
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Achieve Customer Delight
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Meet Basic Customer Requirements
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FEEDBACKS
Elevate This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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ADDITIONAL
SLIDES www.company.com
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OUR MISSION
01
02
03
04
This slide is 100% editable. Adapt it to your
This slide is 100% editable. Adapt it to your
This slide is 100% editable. Adapt it to your
This slide is 100% editable. Adapt it to your
needs and capture audience's attention.
needs and capture audience's attention.
needs and capture audience's attention.
needs and capture audience's attention.
your
your
your
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your
50
OUR TEAM
MARRY TORRES
JACK BROWN
ANITA DAVIS
TOM COLESI
CEO/ Director
Web Designer
Sales Marketing
Editor
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This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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51
OUR GOALS
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This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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52
COMPARISON
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
needs and capture audience's attention.
Text Here
Text Here
your
This slide is 100% editable. Adapt it to your
Text Here
Text Here
Text Here
needs and capture audience's attention.
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your
53
LOCATION
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This slide is 100% editable.
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54% 25% This slide is 100% editable.
62%
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87% This slide is 100% editable.
47%
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54
TIMELINE 2022 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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2019
2018 This slide is 100% editable.
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2021 2020
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2017
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TARGET This slide is 100% editable.
06
This slide is 100% editable.
This slide is 100% editable.
05
01
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02
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04
03
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VENN This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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57
MATRIX
Text Here
HIGH
HIGH
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LOW
Text Here
LOW
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BULB OR IDEA
01 This slide is 100% editable.
This slide is 100% editable.
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04
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Text Here
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02
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03
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59
FUNNEL
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Text Here
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Text Here Text Here
Text Here
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60
Thank You Address # Street Number, City, State
Contact Numbers: 08785644562
Email Address: emailaddress@ 123.com
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61
Download this deck as an Editable PowerPoint Presentation on SlideTeam
You can download this complete deck from www.slideteam.net -> 'Complete Decks' -> ‘Customer Acquisition Management Process’