Market Segmentation & Target Outline
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Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
MARRY SMITH
ANITA SMITH
JESS SMITH
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PETER SMITH
TOM SMITH
ADAM SMITH
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About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
MARY SMITH
MARTIN SMITH
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SAM SMITH
HARRY PARKER
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Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Market Segmentation Is This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
01 The Analysis Of Total Demand In Market into Its Constituent (Basic ) Parts
Market Segmentation So that Sets Of Consumers With Distinctive Needs And Behaviors Patterns Can Be Identified
02
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Objective Of Marketing Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
To Design A Marketing Mix That Precisely Matches The Expectation Of Customer In The Target Segmentation
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Bases Of Segmenting The Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Demographic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Behavioral This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Psychographic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Geographic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
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Geographic Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Region This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
City This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Density This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Climate This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Location Info Graphic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
World MAP
USA MAP
40%
25%
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Demographic Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Age This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Education This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Family Size This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Religion This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Gender This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Nationality This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Income This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Occupation This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
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Psychographic Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Lifestyle This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Personality Characteristics This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Social Status This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
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Behavioral Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Knowledge This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Usage
Attitude This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Occasion Loyalty
Use This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Benefits
Response This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
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Behavioral Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Needs And Benefits
Decision Roles
User And User Related Variables
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o o
Need Based Benefit Based
o o o o o
Initiator Influence Decider Buyer User
o o o o o o o
Occasion User Status User Rate Buyer Readiness Stage Loyalty Status Attitude Multiple Bases
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audience's attention.
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your needs and capture your audience's attention.
your needs and capture your audience's attention.
your needs and capture your audience's attention.
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Breakdown Of Behavioral Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Target Market
Unaware
Aware
Not Tried
Negative Opinion
Neutral
Tried
Favorable Opinion
Rejecter
Not Yet Repeated
Loyal To Other Brand
Repeated
Switcher
Light User
Loyal To Brand
Regular User
Heavy User
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Factors That Affect Market Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Clear Identification Of The Segment
Accessibility Through Promotional Efforts
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Factors That Affect Market Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Measurability Of Its Effective Size
Appropriateness To The Policies And Resources Of The Company
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Benefits And Importance Of Market Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Avoid The Markets Which Are Unprofitable And Irrelevant Promising Segments Only.
02 Advertising Media Can Be More Effectively Used.
04 Market Segmentation Offers Special Benefits To Small Firms.
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01 Market Segmentation Facilitates Products With Consumer Needs.
The
Matching
Of
03 Market Segmentation Facilitates The Selection Of The Most Suitable Market.
05 Utilize The Available Marketing Resources Effectively Target Group Is Identified At The Initial Stage Only.
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Segmentation Variables This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Demographic
Operating Variables
Purchasing Approaches
Situational Factors
Personal Characteristics
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Demographic Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Industry- Which Industry Should We Serve Company Size- What Size Companies Should We Serve Location- What Geographical Areas Should We Serve
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Operating Variable This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Technology – What Consumer Technologies Should We Focus On
Operating variable
User Or Non User Status – Should We Serve Heavy Users, Medium Users, Light Or Non Users
Customer Capabilities – Should We Serve Customer Needing Many Or Few Services
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Purchasing Approaches This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Nature Of Existing Relationship: Should We Serve Companies With Which We Share Strong Relationship Or Go For The Companies We Desire?
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Purchasing Function Organization: Should We Serve Companies With A Highly Centralized Or Decentralized Purchasing Organization?
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Power Structure: Should We Serve Companies Which Are Engineering Oriented Or Financially Oriented So On ?
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Situational Factors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Urgency
Should We Select Those Companies Which Need Quick And Sudden Service And Delivery?
Specific Application
Should We Focus On Certain Applications Or All Applications?
Size Or Order
Should We Focus On Large Orders Or Small Orders?
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Personal Characteristics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Personal Characteristics
Loyalty
Should we serve those companies which show high loyalty to their suppliers?
Attitude
Should we serve those companies which show high loyalty to their suppliers?
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Market Targeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
MARKET TARGETING Market targeting refers to picking a specific group or small set of groups to which a nosiness will advertise.
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Purpose Of Market Targeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
•
•
The main reason an organization uses MARKET TARGETING is to give more power to its brand. Organizations also use these method when they want to get an idea of how much of something they will sell. Estimates related to sales sometimes are necessary in order for a business to get initial financing from banks or investors.
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Approaches Of Market Targeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Undifferentiated Approaches
Sales Growth That Ignores Market Segment Differences And Attempts To Appeal To All Prospective Customers With A Single Basic Product Line Through Mass Advertising And Distribution Also Called Mass Marketing Example.
Differentiated Approaches
A Sales Growth Strategy In Witch Several Market Niches Or Population Segments Are Targeted With Different Products For Each Niche Or Segment.
Concentrated Approaches
Growth Strategy In Which Resources Of A Firm Are Focused On A Well Defined Market Niche Or Population Segment.
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Product Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Competitor Claims
Product Features
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Pricing
IMC Mix
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Product Positioning Retailer Mix This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Media Reviews This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Packaging This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention.
Word Of Mouth This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Our Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Our Products At Glance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Financials This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
After Effect
80% 3Ds Max
30% Photoshop
70% Illustrator
90% This slide is 100% editable.
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Financial Highlights This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
3.4%
7.5%
10.1%
$832.5M
$435.2M
$721.8M
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needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Our Research Results This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Our Market Research Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Our Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Our Elevator Pitch This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Connectivity
Chemistry
Creativity
Impact
Know- How
Drive
Attention To Detail
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Why Customers Buy From Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Commitment
Innovation
Loyalty
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Customer Satisfaction This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Our Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Our Product Vs. Competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Comparison This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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PUT TEXT HERE
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Step 1
85% 25%
80%
40%
Step 2
50%
35%
Step 3
45%
75%
Step 4
65%
Step 5
20%
Step 6
25% 60%
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Why We’re Better This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Sales Segmentation Strategies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Identify A Competitive Advantage
Tailor And Effective Marketing Activities
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Market Segmentation
Increased Customer Base
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Develop Marketing Mix
Increased Sales/Profits
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Effective Use Of Resources This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Positioning
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Target Marketing
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Positioning & Differentiation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Stimulates Innovation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Mind Mapping This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Communicate Prepare
Create
Think
Manage
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Strategic Planning Exercises For Groups This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Visioning Exercises This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Values Voting This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Stakeholder Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Group Strategy & Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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4 Layered Venn Diagram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Net Promoter Score Matrix Diagram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Customer Quality Index
20%
Grow Market share
Market Expansion
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51%
25%
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Customer Retention
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Cross Selling 15%
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Price
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Project Consulting Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Project Management
Project Team Meeting
Strategic Alignment And Selection
Project Portfolio Management
Organizational Project Management
Steering Group Meeting
Reporting Of Progress
Project Consulting Services
Project Files
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Time Line This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Global Marketing Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Flow Chart For Activity Process Expenses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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Searching Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
OPTION OPTION
A
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OPTION
B
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C
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OPTION
D
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OPTION
E
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Sales Funnel Diagrams And Pipeline Process Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Proposal Delivered & Negotiation Initial Contact Made Sales Readiness Qualification Needs Discovery / Education Presentation
Marketing Prospecting
Customer
Best Few Won
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Target Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Newspaper This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
BUSINESS NEWS This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable.
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Quotes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
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your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
MARRY TRUMP
DONALD TRUMP
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Social Networking Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
Anita Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Tom Doe This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Johan Carol This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Marry Jackson This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Marketing Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
20%
Option - A This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
50%
Option - B This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
80%
Option - C This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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THANK YOU for listening
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