PLANNING A FLAWLESS NEW SERVICE LAUNCH YOUR COMPANY NAME Instructions to download this editable PPT Presentation are in the last slide
AGENDA
01
02
AGENDA
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04
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AGENDA
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03
AGENDA
05
AGENDA
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AGENDA
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to download this editable PPT Presentation are in the last slide
2
OUR MISSION
VISION
MISION
GOAL
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3
OUR VISION
VISION
STRATEGIES
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MISSION
GOAL
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4
OUR TEAM
ANITA SMITH
CAROL SMITH
MARY SMITH
JOHN SMITH
PETER SMITH
Finance Manager
Product Manager
CEO/ Director
Managing Director
Graphic Director
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MARKET OVERVIEW Market Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Market Share
Target Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Target Market
Total Available Market (TAM) Serviceable Available Market (SAM) Total Available Market (TAM)
Serviceable Available Market (SAM)
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BUYER BEHAVIOR
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70%
80%
7 Out Of 10 People Bought Online
Now 8 Out Of 10 Buy Online
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COMPARE
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CUSTOMER NEED ANALYSIS This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Process
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Value Proposition
Change
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NEED
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Decision Maker
Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Weakness
S
W
Opportunities
Threats
O
T
External Factor
Strengths
Internal Factor
SWOT ANALYSIS
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SEGEMENTATION
LOW 25%
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MEDIUM 33%
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HIGH
45%
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TARGETING
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STRATEGIC POSITIONING
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Competitor 01
Competitor 04
Competitor 02
Competitor 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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OUR OFFERINGS VS. THE COMPETITION
Offering 01
Offering 02
Offering 03
Offering 04
Offering 05
Your Logo Here COMPETITOR 01
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COMPETITOR 02
COMPETITOR 03
COMPETITOR 04
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COMPETITIVE BRANDS MARKET SHARE
Category 6
Category 5
Brand A Brand F 38%
Brand B 5%
Category 4
7%
Brand C Category 3
10%
Category 2
25%
15%
Brand D
Category 1
Brand E
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MARKET ENTRY STRATEGY Direct
Export
Agent Indirect
Licensing Distributor Market Entry Strategy
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Contract Manufacturing
Joint Venture
Strategic Alliance
Direct Foreign Investment
Ownership
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NEW MARKET LOCATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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MARKETING MIX This slide is 100% editable.
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Place
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Price
Product
Promotion
Physical Environment This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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People
Process
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TIMELINE 2017 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
2018
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2019
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2020
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2021
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BENEFITS OF OUR NEW SERVICE
Meal Breaks
Social Security
Paid vacation
Peaks & Bonuses
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Achievement Award
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Pay Raise
Employees Allowance
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BREAK EVEN ANALYSIS TR
COST TC
Tr = Tc
Break Even Point
Total Variable Costs
FC Fixed Costs
Quality Sold
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Units
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CONTINGENCY PLAN
Description Of Potential Problem
Probability And Impact
Consequence Of Workaround
Preparation
CONTINGENCY PLANNING
Main Impact Of Potential Problem
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Workaround The Problem
Activation
Scope Of Contingency
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22
NEW SERVICE DEVELOPMENT PROCESS • •
Full – scale launch. Post – launch review.
•
Formulation of new services objective/strategy. Idea generation and screening. Concept development and testing.
•
Enablers
•
Service Concept Elements • • • • • •
Systems Service design and testing. Process and system design and testing. Marketing program design and testing. Personnel training. Service testing and pilot run. Test marketing.
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Tools
• •
Business analysis. Project authorization.
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SERVICE SUCCESS FACTORS
Client
Operational Excellence
People
Financial
Targeting
Targeting
Targeting
Targeting
Delivering more than is promised Improved client turnaround
Revenue per existing client Revenue from new clients Revenue per service
New Clients Increased Client Satisfaction Improved Clients Service Improved Service Delivery More Aggressive Marketing Campaign
Presentation skill training Marketing skills training On the job training Technology training
CRITICAL SUCCESS FACTORS
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SERVICE SUCCESS FACTORS
04
01
Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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People This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Financial 03
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02
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SERVICE ENCOUNTER SUCCESS FACTORS
Recovery
Adaptability
Coping
Spontaneity
Employee Response To Service Delivery System Failure
Employee Response To Customers Needs and Requests
Employee Response To Problem customers
Employee Response To Service Delivery System Failure
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SERVICE RESOURCE PLANNING
01
CRM
02
New Business
03
Repeat Business
04
Strategic Business
05
06
Demand And Capacity Planning
• Pipeline Monitoring • What-ifscenarios • Utilization Planning • Future Capacity Planning
Engagement Management
• Statements Of Work Details • Activity And Milestone Scheduling • Resource Assignment • Financial Planning
Scope Change
Financial Management
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Forecast Revenue And Margins By Services Line, Region, Customer, And Project Track Revenue By Billable Resources
Service Delivery Management
• Changes, Issues, And Risks Management • Progress Tracking And Replanning • Status Reporting • Financial Reforecasting • Client Deliverables
ERP And Corporate Dashboards
Billing Data
Client Satisfaction
Monitor Project Expenditure Monitor Work In Progress Plan Billable Milestones
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REVIEW MISSION AND VISION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
MISSION
CORE VALUES
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VISION
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COST LEADERSHIP STRATEGY
Advantage
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Low Cost
Target Scope
Product Uniqueness
Broad (Industry Wide)
Cost Leadership Strategy
Differentiation Strategy
Narrow (Market Segment)
Focus Strategy (Low Cost)
Focus Strategy (Differentiation)
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LEVELS OF SERVICE INNOVATION
High
Technology Progress
Breakthrough
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Game Changer
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Levels of Service Innovation Incremental
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Disruptive
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Low
High Market Impact
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SERVICE BLUEPRINT
Evidence
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
User Interaction
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Front stage
Text Here
Text Here
Text Here
Text Here
Text Here
Backstage
Text Here
Text Here
Text Here
Support Systems
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TAXONOMY OF SERVICES PROCESS
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AGENDA
LOW SERVICE
HIGH SERVICE
01
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02
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03
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SERVICE IMPROVEMENT PLAN Your Text Here Your Text Here
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Text Here
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Text Here
Text Here
Text Here
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SERVICE DEVELOPMENT
Clear Need
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Research Observe
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Prioritize Brainstorm Hypothesis Insight Concepts
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Experiment
Revise Hypothesis WWW.COMPANY.COMDownload
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CONCEPT DEVELOPMENT AND EVALUATION
Augmented Product
Brand Name
Quality
Packaging
Core Benefit Or Service
Actual Product
Core Product Features
Styling
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MARKET ASSESSMENT Target Market
Forecasting Of Sales Volume
12
6
10 5
6
5
5
5
5
5
Axis Title
8 5
4 2
0
1.2
2019
2020
2021
2022
Specification Of New Product Development
Axis Title
2018
Q1
Q2
Q3
Q4
Q1
Q2
Q3
0.9 2
3.9 4.1
3.1
4.2 3.5
3.7
1.5
2
2.5
3
3.5
4Q16
1Q17
2Q17
3Q17
4Q17
Q4
Competitor Reaction
3.9
2010
2012
2014
2016
Series 1
3.1
3.9
3.5
3.7
Series 2
4
4.1
4.2
3.9
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0.7
0
Indication Of Product Positioning 4
1
3
1
2017
1.5
4
JAN
FEB
MAR
APR
MAY
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FINANCIAL ASSESSMENT Incremental Fixed Cost Variable Cost Of Production This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
02
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Contribution And Profitability Of The New Service
03
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04
Sales Volume And Value
Claim Canalization
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01
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05
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DEVELOPMENT & TESTING
04
05
02 03 01
Text Here
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Text Here
Text Here
Text Here
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MARKET TESTING Market Analysis
Test Problem Solution
Check Feasibility (Prototyping)
Positioning
Concept
Test Selling
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POST INTRODUCTION EVALUATION Put Text Here
Your Text Here
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DELIVERY PROCESS
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STAFFING This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ADAM SMITH Company CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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SERVICE PACKAGE
Text Here
Text Here
Text Here
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SERVICE PACKAGE
35 $
45 $
55 $
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Text Here
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SERVICE DESIGN DOCUMENT
Text Here
Text Here
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Time
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SERVICE DESIGN DOCUMENT
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SERVICE LIFE CYCLE
Series 1
Series 2
4.5 4
4
3.5
3.5
3
3 2.6
2.5 2
2
2
2
1.5 1 0.5
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1
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0.3
0
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Text Here
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Text Here
Text Here
Text Here
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BUSINESS QUOTES
ANITA SMITH
PETER SMITH
CEO Manager
Finance Manager
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Address # street number, city, state
Contact Numbers: 08785644562
Email Address: emailaddress@123.com
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Thanks For Watching
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