Social Media Focused Online Marketing PowerPoint Presentation

Page 1

ONLINE MARKETING Your company Name

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capture your audience's attention.

capture your audience's attention.

capture your audience's attention.

capture your audience's attention.

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Our Marketing Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

CAROL SMITH

TOM SMITH

ANITA SMITH

JACK SMITH

MARRY SMITH

Marketing Manager

Product Marketing Manager

Marketing Director

Digital Marketing Manager

Sales Manager

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Online Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Copywriting Social Media Web Content

Article News Email Marketing

SEO PPC Online Directories

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Performance overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

YOUR BUSINESS

REVIEWS

RANK Needs Improvement

Social Engagement

90%

Your Text Here

70%

Website Review

54%

Your Text Here Customer Solution

Local Mobile Strategy

86%

Your Text Here

Recommended Budget Local Reach

49%

Your Text Here

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Weekly / Monthly / Yearly Performance This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Year On Year % Growth

2015

2016

Display

15.4

13.2

Online Video

24.1

17.0

Social Media

17.3

14.9

Paid Search

10.1

8.8

Mobile

62.3

40.4

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Search Engine Optimization Fundamentals This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Body Copy

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Result This slide is 100% editable. Adapt it to your needs and capture your audience.

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Title Tag

Navigation

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Search Engine Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Promote

Engage

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Optimize

Measure

SEM

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SEO Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Crowded Serps This slide is 100% editable.

Use Behavior

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Link Audits

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Rich Answers

SEO Opportunities 2017

Keyword Group

Dark Traffic

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Page Speed

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Search Engine Rankings This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Summary Top 3 Results

Search Engine Ranking 80 70 60 50 40 30 20 10 0 JAN

FEB

MAR

APR

MAY

Position / Month

Benchmark

Aug-12

Sep-12

Oct-12

Nov-12

Dec-12

Jan-12

MOM

BM

Position 1

54

82

94

96

85

85

83

8%

57%

Position 2

24

43

47

57

52

52

52

-5%

108%

Position 3

13

16

17

14

18

27

27

NC

38%

Search Engine Ranking 45 40 35 30 25 20 15 10 5 0 JAN

FEB

MAR

APR

Summary Top 3 Results

MAY

Position / Month

Benchmark

Position 1

160

Position 2

34

Position 3

45

Benchmark

JAN

FEB

Aug-12

Keyword

URL

MAR

Text Here

Text Here

Text Here

Text Here

-

-

-

-

Text Here

Text Here

-

-

-

-

Text Here

Text Here

-

-

-

-

Sep-12

Oct-12

Nov-12

Dec-12

Jan-12

MoM

BM

225

225

218

214

229

9%

55%

55

63

60

55

40

62

-47%

104%

34

38

37

37

48

48

NC

35%

APR

34

-

MAY

26

-

JUN

JUL

AUG

22

2

2-

49

2

47

-

-

-

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MOM

BM

42

-42

23

6

10


Website Performance Review This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Online Transaction

0

Organic Branded

Conversion Rate

225

196 12%

19%

8%

-85%

Previous Month

Previous Year

Previous Month

Previous Year

Traffic Source

Average Visit Time

Site Consumption Time 30000 20000 10000 0

Text 1

Text 2

Text 3

Text 4

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

Text 5

TOP KEYWORDS – NON BRANDED (VISITS)

-7%

-9%

Previous Month

Previous Year

TOP MOBILE DEVICES BRANDING (VISITS)

Text Here

24

-6

Text Here

167

45

Text Here

42

8

Text Here

78

2

Text Here

13

-9

Text Here

65

2

Text Here

6

-3

Text Here

10

-3

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Website Performance Review This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

CONVERSION RATE

6.2 %

RETURN ON INVESTMENT (RIC)

12.6%

VISITS 40 20 0

TOTAL VISITS

VISITS

Average Visit Value (Goal)

33,108

COST $23,467.03

TOP CONVERTING GOALS Text Here (Goal 17)

1,172

84

Text Here (Goal 4)

476

-54

Text Here (Goal 3)

154

27

Text Here (Goal 5)

45

-34

Text Here (Goal 12)

32

-14

Text Here (Goal 7)

30

-7

Text Here (Goal 16)

25

-4

Text Here (Goal 10)

15

-2

Text Here (Goal 9)

18

-2

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12


Monthly Traffic Source Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Traffic Sources Overview

All Traffic Sources Sent A Total Of 10,458 Visits 50.77%direct Traffic 9.89% Referring Sites 39.34% Search Engines

Top Traffic Sources SOURCES

VISITS

% VISITS

KEYWORDS

VISITS

% VISITS

(Direct) (none)

4,691

50.77%

Text Here

4,691

50.77%

Google (organic)

3,448

37.32%

Text Here

3,448

37.32%

Vine press.net

290

3.14%

Text Here

290

3.14%

Yahoo (organic)

86

0.93%

Text Here

86

0.93%

Bing (organic)

66

0.71%

Text Here

66

0.71%

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13


Organic Visits And Backlinks This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

10% 12%

10%

10%

13% 45%

Rank 6.2

Domain Authority 48

Backlinks (Google)1,784

Backlinks (Yahoo)2,453

Google 45%

Search 10 %

4,484 Visits

56 Visits

Bing 13%

Ask 10%

256 Visits

25Visits

Yahoo 12%

Other 10%

81 Visits

13Visits

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New Customer By Source This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

1

2 4

3

Website Email

6 7

Social Direct Mail

SEO/PPC

5 Advertising

Events

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Web Traffic Insights This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

WEBSITE RANKS IN JULY , 2016 GLOBAL RANK

Traffic Sources

COUNTRY RANK

CATEGORY RANK

Text here

Text here

28

68

Traffic Share In Last 3months

48

Weekly Traffic Reach In Last 12Months Share Of Internet Users Who Visited The Site In July, 2016

Direct

52.80%

Referrals

15.13%

Search

20.33% 0.87%

Social

3.5

10.84%

Mail

3

Display Ads

2.5

0.03%

2 SUBDOMAINS

1.5 1 0.5 0

Jan-16

Feb-16

Mar-16

Apr-16

May-16

Jun-16

Jul-16

Aug-16

Sep-16

Oct-16

Nov-16

ENGAGEMENT IN JULY , 2016 AVG.PAGE VIEWS 6.23

AVG.TIME ON SITE

BOUNCE RATE

Text here

Text here

00:06:25

Dec-16

SUBDOMAINS 01

90.01%

SUBDOMAINS 02

0.81%

SUBDOMAINS 03

0.75%

SUBDOMAINS 04

0.55%

SUBDOMAINS 05

7.88%

29.54%

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Web Marketing Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Demographics This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Nature This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Economics

6

Product Service

5

Polities This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

1

4

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2

3

Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Society This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Website Update Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development

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Lead Generation Activities This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Group/Online Conferences Webinar Phone/video

Social Media

Print Advertising Direct mail Meeting

Print Publications

Online Advertising

Cold Calls

Search Email Blogs/Online Publications

Speaking Networking Associations/Trade Shows

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Marketing Growth Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

This slide is 100% editable. Synchronistic Strategies

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Branding To Led

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Marketing For Growth

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Customer Centric Culture

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Websites That Work

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Marketing Growth Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

CURRENT

MARKETS

NEW

PRODUCTS CURRENT

NEW

Develop or Withdraw

Invest/ Grow

Harvest/ Divest

Maintain/ Protect

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21


Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Others

Influencer Marketing

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15%

20%

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7%

Affiliate Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Organic Search

10% 18%

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15% 15% Display Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Email

Paid Search

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Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

67%

Content promotion

Product launch

59%

Content creation

59%

Event Management

45%

Corporate communications

Crisis management

SEO

32%

23%

14%

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Marketing With Social Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Like

Facebook

Blog

YouTube

Twitter

Instagram

Google Plus

Chat

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24


Social Media Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Social Media Marketing

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Weblogs

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Rating This slide is 100% editable.

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Network

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Forums

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Chats Adapt it to your needs and capture your audience's attention.

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Monthly Social Media Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Sales

Social Events/April 2016 140 120 100 80 60 40 20 0

10% 30%

15%

20% 25%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Facebook

Twitter

Social Media

Google+

You Tube

Social Traffic & Conversion/April 2016

Google+

Facebook

Printerest

Twitter

You Tube

Key Social Metrics/April 2016

Referral Traffic

Conversions

Facebook

637

77

9.57%

Twitter

1525

154

8.76%

Google+

376

27

11.76%

Pinterest

1759

197

6.05%

You Tube

967

37

3.76%

5,611 Referrals Compared To 4655 Last Month 410 Conversions Compared To 354 Last Month 1175 Events Compared To 1052 Last Month

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Social Media Metrics This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Facebook

Twitter

Fans Count

YouTube

Followers

Instagram

YouTube Subscribers

Instagram Followers

100

100

100

40

50

50

50

20

0

0

0

0

Previous Period

Previous Period

Previous Year

Engagement Rate 60

Previous Year

Previous Period

Mentions

Previous Year

Previous Period

Video Views

Previous Year

Instagram Likes

100

200

100

50

100

50

0

0

0

40 20 0 Previous Period

Previous Year

Previous Period

Previous Year

Previous Period

Previous Year

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Previous Period

Previous Year

27


Paid Search Analytics This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

March ( Change form February)

Key Stats

Budget

$180.74 ( 8.99)

Budget:29.28%

Impressions

27,124 ( 9.59)

CTR:1.56%

168 ( 09.84)

Conversion Rate:18.26%

Clicks

Conversions

45 ( 38.18)

Analysis:-

CPA:$6.21

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Organic Search Traffic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Text Here

Text Here

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30 25

Google 20

Yahoo

15

Bing

10 5

Ask.com

0

Aol

Text Here

Text Here

Text Here

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Organic VS Paid Search Traffic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Sessions

%New Users

71,473

80.4%

Bounce Rate

31.2%

Goal 1 Compl.

2,893

All Channels 709

12.4

44,493

90,1%

15.6

2,893

73,2%

1,265

Organic Search Traffic 39,230

11.5

6,900

99.3%

2.1

1,265

39.7%

55

Paid Search Traffic 51.000

Avg. Session Duration

8.7

Pages/Session

11

55

Bounce Rate

60 50

55

40

45

30

35

20

25

10

15

10

0 2017

2018 Organic Search

2019 Paid Search

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30


Sales Performance Reporting This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Top Opportunities

Sales Goal YTD

Sales Funnel

Company Value

Honda

$89,510.00

Motorola

$31,611.00

Top Sales Reps

59%

Top Selling Plans

Sales Rep Revenue Jacob

Customer (6%)

5%

40

10%

30

$10,132.00 15%

50%

Emma

$52,035.00

Michael

$15,432.00

Isabella

$55,413.00

New Customers

20 20%

10 0

Plan1

Plan2

Plan3

Plan4

Plan5

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Dec

$55,000.00

Oct

Yamaha

Repeat Customer (13%)

Nov

$02,000.00

Sep

Sony

Jul

$55,410.00

Leads (26%)

Aug

Castrol

13%

Jun

$70,030.00

Apr

FedEx

May

$12,140.00

15%

Mar

Cox Media

Visitors (100%)

13%

Jan

$10,111.00

Feb

Toyota

31


Content Marketing Model This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

More Interaction Request a Proposal Gather Contact Info Attract Contact Info Create

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Content Marketing Performance This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

70% 60%

60% 50%

50% 40% 30% 20% 10%

25% 20%

19% 15%

12%

5%

0%

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Content Marketing Performance This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

48%

52%

Quality Of Leads

Conversion Rate

28%

35%

40% Number Of Leads

Website Traffic

Sales Revenue

20% 25%

Subscriber List Growth

Social Media Sharing 15% Search Engine Ranking

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34


Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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needs and capture your audience's attention.

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needs and capture your audience's attention.

Email Marketing

needs and capture your audience's attention.

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35


Email Marketing Performance This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Delivery Rate

Open Rate

Opens

Click Rate

1,073

30%

602

20%

Unopened

7,258

50%

Click Rate

2.7%

30%

50% 20%

9,258 Emails sent

Bounces

Conversion Rate

Total emails sent

 9,258

Opened emails

 1,073 (30%)

Links clicked

 29 (2.7%)

Email forwarded

 0

Emails bounced

 602 (20%)

Unsubscribes

 51 (0.4%)

Unopened

 7,258 (50%)

Abuse complaints

 0

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36


Campaign Report This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Email Name

Send Date/Time

Recipients

Delivered

Spam

Opt Out

Open

Click

Transactions

Revenue

Sales Promo 1

1/1/2011, 12:00pm

11,000

10,900

3

7

2300 (20.2%)

800 (25%)

100 (1%)

$10300

Sales Promo 2

1/3/2011, 1:00pm

11,000

5

5

4800 ( 45.5%)

1425 (25%)

100 (1%)

$10300

Sales Promo 3

1/5/2011, 2:00pm

11,000

10,900

17

25

3300 (30.3%)

1050 (25%)

25 (-1%)

$1800

Sales Promo 4

1/7/2011, 3:00pm

11,000

10,900

3

1

3300 (30.3%)

1800 (50%)

300 (3%)

$20300

Sales Promo 5

1/9/2011, 4:00pm

11,000

10,900

1

1

700 (4.4%)

400 (25%)

25 (-1%)

$10300

10,900

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37


Blog Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Linked in

Twitter

Blog Marketing

Friendfeed

You Tube

Myspace.com

Email Marketing

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38


Word of Mouth Marketing (WOM) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

BRAND ADVOCATES

GOOD

BRAND AWARENESS

NEUTRAL BRAND DETRACTORS

NEGETIVE

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Experience

POSITIVE

BAD

39


Direct Marketing Method This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Broadcast Faxing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Direct Mail

Couponing

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Telemarketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Direct Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Direct Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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40


Sales By Region This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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41


US Sales By Regions This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Washington North Dakota Minnesota

Wisconsin

South Dakota

Michigan Iowa

Nebraska

Ohio Illinois Kansas

Oklahoma

Missouri

Arkansas

Texas Louisiana

Lowest Sales

Higher Sales

Average Sales

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42


Marketing Roadmap This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Sunday

Your Text Here

Your Text Here

Monday

Your Text Here

Tuesday

Your Text Here

Wednesday

Your Text Here

Thursday

Your Text Here

Your Text Here

Your Text Here

Friday

Saturday

Your Text Here

Sunday

Your Text Here

Your Text Here 0%

0%

10%

10%

20%

20%

30%

30%

Your Text Here 40%

40%

50%

50%

60%

70%

80%

90%

100%

60%

70%

80%

90%

100%

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43


Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Production Orientation

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Production Orientation

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Sales Orientation

Production Orientation

Marketing Orientation Sales Orientation

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44


Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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45


Circular This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Integration

Direct Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Business Marketing Operation

Existing Function This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Couponing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Collaboration This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Involves Communication This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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46


Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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47


Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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High

needs and capture your audience's attention.

Straight Through Processing

New Business Initiatives

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Low

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Optimizing Business Processes

Process Improvement This slide is 100% editable. Adapt it to your

Low

High

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48


Lego This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Stage 4

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Stage 3

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Stage 2

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Stage 1

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49


Silhouettes This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

People

Process

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Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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50


Hierarchy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Legal Vice Presidents Decisions

President Accounting

Organization Structure

Managers Human Resources

Marketing

Entry Level

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51


Bulb For Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

This slide is 100% editable. Adapt it to your

This slide is 100% editable. Adapt it to your

This slide is 100% editable. Adapt it to your

needs and capture audience's attention.

needs and capture audience's attention.

needs and capture audience's attention.

your

your

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your

52


Magnifying Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Iteration Review

2015

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2016

Iteration Planning

2017

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Scrum Master This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

2018

Scrum Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

2019

Product Own This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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53


Bar Graph This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

VISION This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

VALUES This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

EMPOWER This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

04 03

ENCOURAGE This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

02 01

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54


Funnel This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Inquiries

04

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Qualified Leads

03

Opportunities

02

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Revenue

01

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55


Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

04 03 02

01

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56


Comparison This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

30%

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40%

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50%

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60%

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70%

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57


Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

5000$ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Text Here

1500$

500$

1500$

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This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Text Here

Text Here

Text Here

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58


Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

01

02

03

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This slide is 100% editable.

This slide is 100% editable.

Adapt it to your needs and capture your audience's attention.

Adapt it to your needs and capture your audience's attention.

Adapt it to your needs and capture your audience's attention.

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59


Location This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Location This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

60% Text Here Text Here

Men

40% Women

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Text Here Text Here

60


Timeline This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

2016

2017

2018

2019

2020

OPTION - A

OPTION - B

OPTION - C

OPTION - D

OPTION - E

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This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

This slide is 100% editable. Adapt it to your needs and capture your audience's attention. .

This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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61


THANKYOU This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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62


Download this Deck as an Editable PowerPoint Presentation on SlideTeam

You can download this complete deck from www.slideteam.net -> 'Complete Decks' -> ‘Social Media Focused Online Marketing’ 63


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