Strategic Brand Development Marketing and Management Presentation by SlideTeam

BRANDING PROCESS Your company Name

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What Is A Brand? BRAND = VISION

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www.companyname.com

your needs and capture your audience's attention.

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Difference Between A Brand And A Product Your Subtitle Here

www.companyname.com

PRODUCT

BRAND



Solves A Consumer Problem



Beats Down A Consumer Enemy



Rational Connection



Emotional Connection



Is Consumed



Is Experienced



Built Into Routine



Becomes Life’s Favorite Ritual



Legally Protected Design



Managed & Protected Reputation

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What Is Brand Equity ? Your Subtitle Here

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Availability This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Preference

Awareness

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Brand Equity This slide is 100% editable.

Loyalty

Familiarity

www.companyname.com

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Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Image & Personality

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Branding Approach Your Subtitle Here

Strategic Thinking This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Analyze Performance

www.companyname.com

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Inspire Smart Execution This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Define Brand

The Brand

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Brand Plans This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Market Size

Market Analysis

Spending Group

Competitors

COMPETITIVE

And

Market Segments

Market Share

www.companyname.com

STEP 1

Customer Mix

MARKET ANALYSIS

Competition Influence

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Target Market (Determine Your Brand's Target Audience) Your Subtitle Here

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Understanding The Target Market Your Subtitle Here

Behavioral

Demographic

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Market Segmentation

www.companyname.com

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Market Penetration

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Diversification

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Target Market Size & Growth Your Subtitle Here

Total Available Market (Tam)

Serviceable Available Market (Sam)

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Target Market

www.companyname.com

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Your Market Share

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Market Profitability The Porter's Five Forces Tool Helps Assess Market Profitability By Analysing The Forces Acting Upon It.

Threat Of New Entrants

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Degree Of Rivalry

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Threat Of Substitutes

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www.companyname.com

Porterâ&#x20AC;&#x2122;s 5 Forces

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Bargaining Power Of Suppliers

Bargaining Power Of Buyers

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Market Trends Your Subtitle Here

4,500 4,000

Sales In Thsd. pcs

3,500

Text 14-22 + 16%

3,000 2,500 2,000 1,500 1,000 500

www.companyname.com

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2016

2018

2022

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Key Success Factors Your Subtitle Here

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1key Success Factor This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

6key Success Factor

2key Success Factor

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Key Success Factor

www.companyname.com

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5key Success Factor

3key Success Factor

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4key Success Factor This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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Competitor Analysis Template Your Subtitle Here

www.companyname.com

Criteria Revenue

Profit

Market Share

Number Of Employee

Product Quality

Main Activity

Your text Here

Competitor A

Text Here

Competitor B

Text Here

Competitor C

Text Here

Competitor D

Text Here

Your Text Here

Competitor E

Text Here

Your Text

Text Here

Your Text

Text Here

Competitor F

Text Here

Competitor G

Text Here

Competitor H

Text Here

Competitor I

Text Here

Competitor J

Text Here

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Competitor Analysis Graph Your Subtitle Here

1.6

1.4

1.2

0.8

0.6 0.4 0.2

0.6

0.5 0.3 0.2

www.companyname.com

0 Competitior 1 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.

Competitior 2

Competitior 3

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Competitior 4 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.

Competitior 5 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.

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Swot Analysis Your Subtitle Here

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Strengths

Weaknesses

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S W O T www.companyname.com

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Opportunities

Threats

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Competitor Positioning Your Subtitle Here

www.companyname.com

Company Growth (%)

4.3

Gaining Market Share

2.5

Average Market Growth

2.5

Losing Market Share 0.8

-5

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STEP 2

THE

BUILDING BLOCKS OF

BRAND

www.companyname.com

ARCHITECTURE

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# 1 Brand Product Your Subtitle Here

Decide What Product Or Service You Are Going To Offer

www.companyname.com

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# 2 Brand Mission Statement Your Subtitle Here

Our Mission

www.companyname.com

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# 3 Brand Vision Your Subtitle Here

BRAND VISION IS ENCAPSULATED WITH THREE MAIN COMPONENTS

Desired Future Environment

1. VALUES – the accepted

Brand Vision

www.companyname.com

Values

characteristics.

2. Desired future environment – Brand Purpose

how the world will be A better place as A consequence of the brand. Brand purpose – the whole objective of the brand.

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# 4 Brand Positioning Your Subtitle Here

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How The Brand Makes Me Look

What The Product Does For Me

Brand Personality

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Symbols

ESSENCE

www.companyname.com

Facts

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How The Brand Makes Me Feel

How I Would Describe The Product

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# 5 Brand Name Your Subtitle Here

How Descriptive Is The Name? How Will The Master Brand Appear? Relationship To The Master Brand What Kind Of Conversation Are We Having With The Customer? What Part Of The Story Does The Name Need To Tell?

Name Attributes

How Unique Are We

www.companyname.com

Who Are We Like? Who Are We Different From? How Will We Invest To Tell The Story?

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# 6 Brand Identity/Logo

www.companyname.com

What Type Of Logo Will You Have?

Symbol

Wordmarks

Lettermarks

Combination

Emblem

are usually used as a secondary or alternative logo, but because they simple and compact, they downsize well and are great for quick recognition.

are often styled or altered in away differentiates it from a plan font, or sometimes a new font might be created specifically for the logo.

are similar to symbols, but they’re exclusively typographic. they represent a company through a simple mark that uses the initials of a company’s name.

mark logo is the best of both worlds; it spells out a company’s name while associating it with a visual icon.

logo is great for businesses whose name is too long, hard to pronounce, or not very distinct, and it also assigns equal importance to every word in a company’s name.

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# 7 Brand Promise Your Subtitle Here

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Emotional Promise

Functional Promise

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www.companyname.com

Core Brand Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Social Promise

Global Promise

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# 8 Brand Character Your Subtitle Here

Necessity Expensive

Economical

Formal

Serious

Light

Casual

Exotic Discreet

Hi-tech Industrial Heritage Modern

Quiet Simple

www.companyname.com

Luxury

Subdued Black & White Feminine Raw

Aggressive Commonplace

Homemade Ground Breaking Classic

Loud Complex Bright Colourful Masculine Refined

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# 9 Brand Personality Your Subtitle Here

JOKER

www.companyname.com

DREAMER

SEDUCTRESS

MAIDEN

REBEL

FRIEND

HERO

MOTHER

WISE KING

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# 10 Brand Emotion There Are 16 Different Emotional Connections A Consumer Will Show Response To According Barry Feig, World-renowned Marketing Strategist.

Power, Dominance And Influence

Desire To Belong

Revaluing

Family Value Wishfulfillment

Make Me Smarter

Fun Is Its Own Reward Poverty Of Time

Reinventing Oneself Desire To Get The Best

www.companyname.com

Iâ&#x20AC;&#x2122;m Better Than You Excitement Of Discovery

Sex,love And Romance

Desire For Control

Self Achievement Nuturing Response

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# 11 Brand Experience Your Subtitle Here

BRANDING EXPERIENCE

Empathic/ Emotional Design •

User Experience

•

Consumer Behavior

•

User-centered Design

•

Campaigns

• •

www.companyname.com

Retail Design

Connection With User Users, emotional Needs

Brand Strategies

Digital Branding •

Empowered Consumers

•

On-demand

•

Brands Personal Brands

•

Store Displays

•

Visual Merchandising

•

Store Windows

•

Networked Brands

•

Interior Design

•

Dialogue

•

Products

•

24/7feedback,input Focused

•

Prices •

Transparent Communication

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Communication

•

Local

•

Goal

•

Human Behavior

•

Adaptation

•

Cultural Differences

•

Lifestyle

•

Communities

•

Identities

# 12 Brand Quality Your Subtitle Here

Reason To Buy

www.companyname.com

Perceived Brand Quality

Differentiation/Po sitioning



Customer Has Not The Time Or Ability To Evaluate The Quality Objectively.



Perception Of Quality Is The Determinant In The Buying Decision.



Establishing A Specific Image For A Brand (The,premium,excellent) In Relation To Competing Brands And Their Quality



When The Perceived Quality Is High,price May Be/ Must Be Accordingly Higher



Perceived Quality Enhances Profit Growth(premium Price=quality)

Premium Price

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# 13 Brand Pricing Your Subtitle Here

Low

Superior Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Low

www.companyname.com

Price

High

Value For Money This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Economical This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

Quality of Product

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# 14 Brand Packaging Your Subtitle Here

Strategy Policies And Strategic

Family Packaging

www.companyname.com

Brand Packaging

Ecological Packaging

A firm of may make periodic changes in product packaging.

It is a kind of packaging strategy in which packages of the entire product line closely resemble one another.

It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect the physical environment

Re-Use Packaging

It is a strategy in which the marketer offers product in such a packaging which may be reuses for other purposes after the product has been taken out of the package or exhausted.

Multiple Packaging

It is a strategy in which a number of heterogeneous product are placed and supplied in a single package.

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# 15 Brand Distribution Your Subtitle Here

30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

45 %

60%

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52%

www.companyname.com

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70%

25%

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# 15 Brand Distribution Your Subtitle Here

Stores

Stores Locator

1 3 6

www.companyname.com

Locations

• • •

California Oklahoma Indiana

• • •

Colorado Georgia New York

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# 16 Brand Association Your Subtitle Here

Text Here

Text Here Text Here

Text Here

Text Here Text Here Text Here

Text Here

Your Brand

Text Here Text Here Text Here

Text Here

Text Here Text Here

www.companyname.com

Text Here Text Here

Text Here

Text Here Text Here

Text Here

Text Here Text Here Text Here

Text Here Text Here

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STEP 3

www.companyname.com

THE

BIG IDEA

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What's Your Big Idea? Your Subtitle Here

BIG IDEA Consumer

Brand

www.companyname.com

BIG IDEAS â&#x20AC;&#x153;That help simplify brand messages that makes it easily understood and remembered. The idea must be unique, own-able and motivating. It must gain a quick entry, be layered easily and have longevity over the life of the brand.â&#x20AC;?

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The Big Idea Model Your Subtitle Here

Big Idea

www.companyname.com

The Big Idea Promise

Strategy

Story

Freshness

Experience

How Well Does The Brand Benefit Connect To The Consumer?

What Focused Choices does the brand make to drive growth and profits?

How well does the brand communication their differences and move consumers

How well does the brand stay fresh and on top of trends with consumer?

How well does the brand experience live up to and consistently deliver the promise?

Positioning

Brand Plan

Communication

Innovation

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Culture & Operations

Creating Brand Strategy Roadmap Your Subtitle Here

Vision Purpose Big Idea: We take the guilt out of indulging on a great tasting cookies

Promise

Strategy

Story

Freshness

Experience

Values

www.companyname.com

Goals

Drive Usage Frequency 



Gray’s Challenge, lose sibe in 2 weeks moments Bonus Packs

Driving new Distribution Points

Attract New Users   

T. V advertising In store Sampling Programs Event Sampling Program

  

Contract Sales Team Listing Surge Against independents New Sales incentive roll out

Defiance Plan   

Taste testing New Advertising Increased Investment

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STEP 4

MARKETING

And

STRATEGY

www.companyname.com

COMMUNICATIONS

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Internal Communication Strategy Your Subtitle Here

BIG IDEA Consumer

Brand

Brand Communication

Back Room Team

Customer Service

www.companyname.com

R&S

Experience Delivery

Top to Top Services Shipping

Sales Team Problem Solvers

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External Communication Strategy Your Subtitle Here

BIG IDEA Consumer

Brand Purchase Media

Paid Media

www.companyname.com

Earned Media

Experiential

Social Media

Home Page Search

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Communication Plan Template

www.companyname.com

Your Subtitle Here

COMMUNICATION TYPE

MEDIUM

FREQUENCY

AUDIENCE

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Media Plan Template Your Subtitle Here

2017 January Media

February 1

March 1

April 28

May 26

Video Television AOC,NDC,CDS,POX cable Television MTV,TDS,USA,VICL,ESPN ,TLC,FOOO YOUTUBE.COM Acs-5-1 Target Emails/Coupon Alerts Internet Searches Radio Television Radio

www.companyname.com

Ac, Rack, Our, country

Digital Radio Pandora, Heart, Spottily

Out-of-home Digital Boxboards Mailbox Mail Displays In-store Offers

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Media Plan Template Your Subtitle Here

2017 January Media

February 1

March 1

April 28

May 26

Video News Print & Online Newspaper Quarter Page Retail Circulars Home Page Takeover

SEM Google Paid Search (Text Ads)

www.companyname.com

Social Media Facebook.com Twitter.com

Digital Display Local And Network Google Display Network

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STEP 5

Monitor Your

BRAND (MEASUREMENT)

www.companyname.com

Distribution Value Growth

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Brand Performance Dashboard Your Subtitle Here

60 55

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40 35

25 30

60 10

50 45

15 20

40 35

www.companyname.com

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5 10

50 45

15 20

40 35 30

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5 10

50 45

15 20

40 35 30

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60 5 10

50 45

15 20

40 35 30

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Brand Performance Dashboard Your Subtitle Here

New Customer

Later This Year

Amazon

53m U.S Streaming Business

5 6

Fire TV Voice

Search Will Support

SNFLX

Anticompetitive

12.1+

Concurs

10.2+

Dollars

8.4+

Increase prices

7.3+

Strong 1Q

5.7+

Film

40bn TWC…

3.9+ 1.5+

www.companyname.com

1.0+

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Brand Mentions Your Subtitle Here

16% 14%

0.005 0.015

12%

0.008

0.007

0.014

0.004 0.008

0.015

0.015 0.011

0.039

0.015

0.002 0.004

0.017

0.039

10%

0.029 0.015

News Comments

8% 0.028

Blogs

0.029

6% 0.105

0.109 0.1

0.085

Twitter 0.05

www.companyname.com

Facebook

0.025

0.035

0% Total

Benefits for The injured

Cost of the Product

Dealers and Effectiveness of Heating Issues Services the Product

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Sentiment Analysis Your Subtitle Here

9 8 -270%

890%

Benefits For The Injured

3 6

-460%

Cost of the product

5 4

730%

-640%

Effectiveness of the product

640%

Heating Issues

-540%

2 1

Dealers And Services

540%

-780%

420%

www.companyname.com

Total Mentions Negative

Positive

-1000%

-500%

500%

SENTIMENT %

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1000%

Summary Branding Process

www.companyname.com

Your Subtitle Here

Define

Analyse

Involve

Create

Implement And Evaluate

Agree objectives, needs and priorities,

Review existing brand research, marketing collateral, brand identity, values - culture,

Internal brand consultation with staff and management

Build strategic brand teamwork (architecture, values, personality, vision)to drive communications, behaviors and positioning

Implement brand strategy across organization; ensure alignment between internal and external branding,

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ADDITIONAL

www.companyname.com

SLIDES

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Agenda Your Subtitle Here

0ption # 1 Text Here

Text Here

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0ption # 2

www.companyname.com

0ption # 4

0ption # 5

Text Here

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0ption # 3

0ption # 6

Text Here

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Our Mission Your Subtitle Here

www.companyname.com

MARRY SMITH

VISION

MISSION

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Our Team

www.companyname.com

Your Subtitle Here

Text Here ANITA

Text Here JOHN

Text Here MARRY

Text Here TOM

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About Us Your Subtitle Here

JOB TITLE HERE TOM SMITH

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JOB TITLE HERE

www.companyname.com

PETER SMITH

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JOB TITLE HERE MARY SMITH

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Our Goal Your Subtitle Here

OPTION

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OPTION

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www.companyname.com

OPTION

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OPTION

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OPTION

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OPTION

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Funnel Your Subtitle Here

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Awareness

Consideration

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Conversion

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Loyalty

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Advocacy

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