Customer Lead Management Your Company Name
Lead Generation Strategy (Option 1 of 2)
2
Landing Pages
Leads Segment List Prospects
Conversation Strategy
Nurture Lead
Lead Generation
Content Strategy
Sources
Blog Posts Call to Action
Page Visits Blog Analytics
Web Pages
Key Words
Analytics Strategy
SEO Strategy
Reach
On Page SEO Off Page SEO
Competitors
Manage Email Social Media Publish Social
Promotion Strategy
We have identified 5 key strategies for generating lead. You can highlight the tactics which your company might implement, under each strategy
Lead Generation Strategy (Option 2 of 2) All Contacts
Qualified Leads
Prospects
Opportunitie s
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Sales
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Qualified Out
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3
Lead Nurturing Lifecycle
4
Grow Customers
Articles
Get Customers
Outreach Programs
Product Updates
Media
Social Media
Acquire
Keep Customers
Activate
VIRAL LOOP
Contests, Events
Loyalty Programs
Blogs, RSS Emails
VIRAL LOOP
With lead nurturing, however, you can bring those leads through your sales funnel and garner increased response rate. We have mentioned some possible tools at each stage which would be helpful in nurturing customers
Day 1
5
Day 2 Day 3
Lead Nurturing Process
Intro Phone Call (VM)
Intro Email
LinkedIn Connect in Email
Nurture Email #1
Follow up 2nd Phone Call-Validate Info Received
Mail Letter
Day 4 Day 5 Day 6 Day 7
Day 8 Day 9 Day 10 Day 11
Follow up 3rd Phone Call-Offer Similar Content
Change the days and your
Nurturestrategy Emailas #2per requirement and build an impressive lead nurturing process
Day 12 Day 13 Day 14 Day 15
4th Phone Call w/CTA (Such as Webinar Invite
CTA Email Follow Up
5th Phone Call
If first contact is not achieved after 3 weeks of one-to-one nurturing, review with LDR Manager regarding appropriate next steps
Day 16 Day 17 Day 18 Day 19 Day 20
Email – Break Up Email (If No Response)
Lead Scoring Prospects
6
Returning Visitor
Time on site is more than 5 min
Country is
Score
Age: 30-40 Gender: Male
95
Age: 18-30 Gender: Male
75
Age: 20-35 Gender: Female
It is used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function will engage, in order of priority
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Lead Conversion Process Leads
Pipeline Enter the number of leads that were generated this year, followed by those which qualified for follow-ups and finally got converted into paying customers. This slide will determine whether you have a high or low conversion rate
Sales
7
The # of new leads you bring in This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
The # of leads you qualify for sales follow-up This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
The Number of leads who convert into customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Funnel Based Conversion Metrics
8
100,000
5,000 Leads
Visitors
@ 5% conv. (visitor:lead)
5,000 Leads
250 Opportunities 250
@ 5% conv. (Lead:Opp)
50 New Customers @ 20% conv. (lead:customer)
12.5 New Customers @ $50k ASP = $2.5M Revenue
Opportunities
50 New Customers 12.5 New Customers
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10:15 To10:30 am.
Coffee Break
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Charts & Graphs
Stacked Line With Markers
11
60
➢ Product 01
In Million
50 40 30 20
10 0 Task1
Task2
Task3
Task4
Task5
Task6
Task7
Task8
Task9
Task10 Task11 Task12
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Area Chart
12
100%
100% 90%
➢ Product 01
80%
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70% 60% 50% 40%
➢ Product 02
30%
20%
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10% 0% Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Pie Chart
13
➢ Product 01
➢ Product 05
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20%
40%
➢ Product 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
12% ➢ Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
10%
18%
➢ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
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Additional Slides
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Our Mission ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Our Team
16
Manager
Managing Director
Anita Smile
Jack Lee
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02
01
04
CEO
03
Financial Advisor
Julie Star
John Doe
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17
About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
18
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Our Goal
Comparison
19
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30%
INCREASE
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DECREASE
22%
Financial
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$ 652.2m
$ 542.3m
Text Here
Text Here
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$ 1042.3m
$ 463.4m Text Here
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It’s not just about being better. It’s about being different. You need to give people a reason to choose your business.
Quotes
Dashboard
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50
50
25
75
0
25
100
25%
Low
75
0
100
75%
High
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needs and capture your audience's attention.
needs and capture your audience's attention.
Location Text Here
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35%
50%
United States
China
Text Here
Brazil
30%
Text Here
Australia
20% Text Here
Timeline
24
Text Here
Text Here
Text Here
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2014 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
2015
2016 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
2017
2018
25
Our Target Target 01
Target 02
Target 03
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Mind Map
26
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27
Idea
04
Idea
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Idea
03
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01
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Bulb
Idea
02
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28 ➢
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Magnifying Glass
29
Thank You Address: # street number, city, state
Contact Numbers: 0123456789
Email Address: emailaddress123@gmail.com