Small Business Expo | Austin 2024 ShowGuide

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EVENTS CENTER NOVEMBER 14, 2024

FEATURED SHOW AREAS

Exhibitor Hall

Meet great vendors with unique services to help your business grow.

Workshops

30 minute sessions led by Industry Experts in various fields.

Keynote Theatre

Learn from iconic Business Leaders on The Main Stage.

Speed Networking

Meet 1-on-1 with other Businesses in these quick & efficient mini 2-minute networking sessions. (Gold, Platinum, VIP & Elite Badges)

OUR SPONSORS

EXHIBIT

Industry Meet-Ups

Meet & Network with Business Professionals in your Industry or other Industries of interest.

Happy Hour

Join us from 4-5 PM to wind down the day in a relaxed, fun networking atmosphere. Perfect for fostering new connections made during SBE. (Gold, Platinum, VIP & Elite Badges)

Business Card Exchange

Market yourself & your business to other SBE attendees by displaying your business card.

Photo Opps

Capture memorable moments at our designated Photo Opp Backdrops and share them on social media tagging #smallbusinessexpo

2025 TOUR

M 10:30AM - 11:00AM

TODAY’S AGENDA

W Crucial Tax Tips for Entrepreneurs Starting and Operating a Business

Christine Footit, Internal Revenue Service

Tired of being a backseat driver with your small business taxes? It’s time to take the wheel! Join us to revolutionize your tax handling with expert strategies and insider tips. Navigate tax challenges with confidence and steer your business toward a profitable, tax-trouble-free future!

W

Using AI to Increase Your Web Search Rankings & Get More Website Visitors

Daniel Bisett, We Rock DM

Tricia Ulberg, We Rock DM

Supercharge your SEO and website content game by tapping into the power of AI! Learn AI-driven keyword research, content optimization, and competitive analysis. Gain practical insights and tools to boost your digital marketing efforts.

M 10:40AM - 11:00AM

11:00AM - 11:20AM Banking, Insurance, Real Estate, Finance, Investors Industry Meet-Up

11:00AM - 11:45AM

S Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders

11:15AM - 11:45AM

W How Small Businesses Obtain Credit

Lee Harris, Texas Capital Bank

Join this session to learn how small businesses build and maintain credit, how financial institutions measure a business’ credit capabilities, and the connection between personal and business credit.

W How PR Can Turn Your Brand into a Multi-Million Dollar Empire

Marin Richardson, Disrupt PR Workshop

Ever wonder how a small brand can be transformed into a multi-million dollar empire, all with the right public image? Join Marin Richardson, former national journalist and CEO+Founder of award-winning PR agency Disrupt PR as she provides her expert insight on how to use the media to get what you want, build brands, and be SEEN. Learn how to take the right steps to break barriers in your industry and embrace what it means to truly DISRUPT. Every entrepreneur can benefit from the authority and credibility of a longstanding PR expert. Richardson is ready to spill the tea on all the industry’s tips and secrets!

11:20AM - 11:40AM

M Social Media, Marketing, Advertising, PR Industry Meet-Up

M Web Services, Apps, IT, Software, Technology Industry Meet-Up

12:00PM - 12:45PM

Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders 11:40AM - 12:00PM

12:00PM - 12:45PM FEATURED KEYNOTE PRESENTATION

Thrive, Don’t Just Survive: The Entrepreneur’s Blueprint to Sustainable

Success

This session will guide you through the process of creating a Business, Branding, & Well-Being plan that will help you launch & grow. You’ll develop a greater understanding of your business, what you want to achieve, and how to get there. You’ll also create a roadmap for success that you can refer back to again and again. All entrepreneurs run into the same fundamental problems. Getting stuck after having an idea, running at a loss, losing clients…The good news?

This Trifecta is a 100% practical guide to branding, launching and profiting. This will help you get started with your ideas, shorten the times it takes to see results by avoiding business pitfalls and keep cash flowing. Don’t waste more time struggling with it alone. Tap into the minds of experts and scale your business.

1:00PM - 1:30PM

2 (Level 2)

W Don’t Break Your Bank: Money Management for Successful Businesses

Julie Macaluso, Amplify Credit Union

Managing your daily cash flow and large-scale financial decisions is called treasury management. If you didn’t know that, don’t panic! Just be in this course where Julie is breaking down the basics specifically for small biz beginners.

W Own the Spaces You’re In With Local SEO That Works

Amanda Jordan, RicketyRoo

Still handling SEO as if you have one location, when you’ve actually expanded? Get advanced strategies now for leveraging local SEO to enhance online visibility, attract high-intent customers, and drive tangible growth across your multiple locations.

1:00PM - 1:45PM

S Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders

1:20PM - 1:40PM

M Professional Services Industry Meet-Up

1:40PM - 2:00PM

M Healthcare, HR, Employee Services Industry Meet-Up

1:45PM - 2:30PM

From Shark Tank to Top Tycoon: Navigating the Waters of Entrepreneurship

Industry Meet-Ups

Industry Meet-Ups

Jay Kriner, Entrepreneur featured on Shark Tank

Join Shark Tank alum Jay Kriner on his entrepreneurial journey from pitching a beverage-holding belt buckle to becoming a celebrated serial entrepreneur and author. Gain insights into engaging investors, captivating audiences, and turning ideas into viable ventures. Learn essential strategies for starting or growing a business, from leveraging media exposure to scaling diverse ventures. This session will inspire you to channel your inner shark, offering knowledge and inspiration for pursuing your business dreams with confidence.

2:00PM - 2:45PM

S Speed Networking Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders

2:45PM - 3:30PM

W How to Make Your Business Travel More Rewarding

Flora Wang, Delta Air Lines

Embark on a journey of unparalleled rewards and seamless travel management tailored specifically for small and medium-sized enterprises! Our dynamic travel loyalty program promises exclusive perks and an array of comprehensive resources designed to revolutionize your business travel experience. As your dedicated partner, we specialize in delivering flexible, customizable solutions that cater to your unique needs, regardless of scale. From optimizing budgets to enhancing traveler satisfaction, we’re committed to elevating every aspect of your journey. Say goodbye to cookie-cutter solutions and hello to a world of tailored excellence. Join forces with us and unlock a realm of possibilities where your business can thrive like never before!

2:45PM - 3:15PM

W Is Your Brand Everywhere? It Should Be. How to Market Your Business

Christine McAvoy, Brevo

From physical store to digital storefront, events to check-out, does your brand consistently show up in its best form?

Come see how to grow your biz with a successful omnichannel approach to marketing, based on real-world examples that worked.

2:45PM - 3:15PM

W

The 5 Secrets of a Phenomenal Business

Howard Partridge, Phenomenal Business Coaching

Discover the 5 Secrets of a Phenomenal Business. Get a 50-point checklist to rate your current business systems against ideal benchmarks, creating a roadmap to a more predictable, profitable business that offers greater freedom in your life!

3:30PM - 4:00PM

W Plan Your Work, Work Your Plan

Mike Haldane, MarketWise Advising

Strategic planning, while sometimes considered too “academic,” is critical to enabling revenue growth, because let’s face it, without a plan, busyness will occur, but nothing strategic will get done.

W Speak & Sell From Stage: Align with Authority & Maximize Your Profits

Gini Trask, Aligned Speaker Academy

Joe Moghaizel, Aligned Speaker Academy

Tired of one-on-one sales calls? It’s time to change the conversation from one-on-one to one-to-many. Public speaking is the fastest, easiest, and least expensive way to grow your business. Align to your authority & watch your sales skyrocket!

3:00PM - 3:20PM

Hospitality, Travel, Transportation, Recreation Industry Meet-Up

3:00PM - 3:45PM

Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders

3:20PM - 3:40PM

Government, Non-Profit, Associations, Education Industry Meet-Up

3:40PM - 4:00PM

Art, Entertainment, Creative, Designer Industry Meet-Up

4:00PM - 5:00PM H Networking Happy Hour

End your day in a more casual and fun networking environment. Gold, Platinum, VIP, Elite & Exhibitors Only

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