MAY 8, 2024 | 10AM-5PM
THE WESTIN BOSTON SEAPORT DISTRICT
FEATURED SHOW AREAS
Exhibitor Hall
Meet great vendors with unique services to help your business grow.
Workshops
30 minute sessions led by Industry Experts in various fields.
Keynote Theatre
Learn from iconic Business Leaders on The Main Stage.
Speed Networking
Meet 1-on-1 with other Business Leaders in these quick & efficient mini 2-minute networking sessions. (Gold, Platinum, VIP & Elite Badges)
Industry Meet-Ups
Meet & Network with Business Professionals in your Industry or other Industries of interest.
Happy Hour
Join us from 4-5 PM to wind down the day in a relaxed, fun networking atmosphere. Perfect for fostering new connections made during SBE. (Gold, Platinum, VIP & Elite Badges)
Business Card Exchange
Market yourself & your business to other SBE attendees by displaying your business card.
Photo Opps
Capture memorable moments at our designated Photo Opp Backdrops and share them on social media tagging #smallbusinessexpo
EXHIBIT AT SMALL BUSINESS EXPO
2024 TOUR
MIAMI 3/14/2024
ORLANDO 3/21/2024
WASHINGTON DC 4/4/2024
PHILADELPHIA 4/17/2024
NEW YORK CITY 5/2/2024
BOSTON 5/8/2024
CHICAGO 6/13/2024
LOS ANGELES 9/5/2024
SAN DIEGO 9/20/2024
PHOENIX 9/25/2024
SAN FRANCISCO 10/10/2024
LAS VEGAS 10/17/2024
HOUSTON 10/30/2024
AUSTIN 11/14/2024
DALLAS 11/20/2024
ATLANTA 12/11/2024
10:30AM - 11:00AM
TODAY’S AGENDA
Attract, Identify, and Grow: Automating Lead Generation
April Terry, ActiveCampaign
How can you save time and money in lead generation? By elevating your strategy with insights that matter. Learn how to collect valuable interest and behavioral data to gain profound insights into your audience. This session will guide you in leveraging contact information to effectively identify new business and prioritize the most impactful marketing channels through automation— saving you from unnecessary trial and error.
Scam Alerts from the BBB
Danielle Bass, Better Business Bureau
Don’t lose all your hard work to a scam! Hear directly from the BBB’s own Danielle Bass on what you can do to spot red flags and stay safe both in your business and personal life.
Scale Up Secrets From a Proven Expert
Christopher Ciunci, Skayle 360
This is your chance to learn real growth strategies from SBA Business Person of the Year and four-time Inc 5000 Winner Chris Ciunci! He’s sharing what’s really worked, and what you need to think about so that your business grows in the digital age.
10:40AM - 11:00AM
Workshop Pavilion (Booth 520)
Exhibitor Hall
Banking, Insurance, Real Estate, Finance, Investors
11:00AM - 11:20AM Industry Meet-Ups
Hall
12:00PM - 12:45PM FEATURED KEYNOTE PRESENTATION
K
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Session Gold,
VIP & Elite Badge Holders
11:15AM - 11:45AM
Engagement & Growth: Owning Your Customer Base
April Terry, ActiveCampaign W
Congratulations — you’ve gained a new customer! Now, let’s turn that moment into a strategic opportunity. In this session, we’ll share the power of data-driven insights to identify and engage customers effectively and explore strategies for re-engaging them to foster continued growth in your business. This session is your guide to turning every customer interaction into a meaningful and prosperous relationship.
Are Your Documents and Data Putting Your Business at Risk?
Carol Genis, Iron Mountain
The average employee has access to over 10 million files - yet less than half of small businesses have measures in place to protect their data. With 63% of data breaches targeting businesses, the stakes couldn’t be higher. Get the knowledge and tools to conquer this information deluge and safeguard your organization’s future. Discover strategies to mitigate threats, ensure compliance, and slash expenses, freeing up precious time and resources to fuel the growth of your business.
Control When the Doors Open - And for Whom
Need to make sure the physical doors in your business open only to the people you’ve cleared? Centrios has the solution! Come learn how this company helps you control physical access to your business, even while you’re asleep. Chad Bryant, Centrios
W
Manual Follow-up Sucks: Here’s How to Automate It (and so much more!)
Darin Adams, Keap
Stop wasting time manually tracking and following up on leads or repetitive tasks to onboard clients, get paid, or request referrals. This session is for established businesses who are ready to overcome the chaos of running a growing business!
11:20AM - 11:40AM
M
Social Media, Marketing, Advertising, PR Industry Meet-Up
11:40AM - 12:00PM
Unlock Small Business Success: Insights from Local Amazon Selling Partners
Keynote Theatre
Join us for a panel discussion moderated by Abby Malchow, Manager of Small Business Partnerships & Education at Amazon, featuring two thriving Boston-based small business owners, Jennifer Ash, Ph.D., Director of MAX’IS Creations, Inc., and Angus Junkin, Founder & CEO of Garden Tutor. Learn how these entrepreneurs grew and scaled their brands by leveraging Amazon, including the steps they took, the challenges they overcame, and the strategies that led to their success. This discussion will offer valuable tips and insights for small business owners looking to sell on Amazon, maximizing the use of Amazon’s resources and programs for small business growth. Abby Malchow, Manager of Small Business Partnerships & Education, Amazon
1:00PM - 1:30PM
Customer Advocacy: Empowering Your Super Fans
April Terry, ActiveCampaign
Elevate your marketing strategy by discovering how super fans can be more than just an enthusiastic customer – they can be a strategic asset for your business. In this session, we will discuss the art of identifying and empowering these super fans to become advocates for your brand.
SEO for Revenue: Grow Your Business, Not Just Your Rankings
Mike Heronime, Positive Brand
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning?
You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way from keyword strategy to content development and publication.
W Unlocking LinkedIn Gold: 5 Lead-Boosting Strategies for B2B Mavericks
Devin Littlefield, Market Vantage
Jump aboard for a thrilling ride into the world of LinkedIn Advertising! In this session, we’ll uncover five strategies guaranteed to catapult your lead generation efforts into the stratosphere. From ninja-like targeting techniques to crafting ad content that leaves competitors green with envy, this session is your ticket to B2B marketing stardom. Get ready to level up your game and dominate the digital advertising battlefield! ��
1:00PM - 1:20PM
1:20PM - 1:40PM
Meet-Up
eCommerce, Manufacturers, Retail, Distributors Industry Meet-Up 1:40PM - 2:00PM
Jay Kriner, Entrepreneur featured on Shark Tank
2:45PM - 3:15PM
W Automate to Captivate: Building and Engaging Your Customer Base with Marketing Automation
April Terry, ActiveCampaign
As a marketer, your goal is to guide the customer through each stage of the customer journey, providing the right information and experiences to move them towards a purchase and beyond. Join this session as we discuss ways to reliably attract new followers and convert them into fans, engage your audience, and easily identify super fans to advocate for you.
How to Make Your Business Travel More Rewarding
Leonor Villanueva & Flora Wang, Delta Airlines
Embark on a rewarding journey with our travel loyalty program for small and medium-sized enterprises! Enjoy exclusive perks and access to resources designed to revolutionize your business travel. We deliver flexible solutions tailored to your needs, from budget optimization to enhancing traveler satisfaction. Say goodbye to cookie-cutter solutions and hello to tailored excellence. Partner with us to unlock a realm of possibilities for your business!
W Yes, You CAN Afford to Offer a 401(k)!
Attract and keep better employees by adding a low-cost, easily managed 401(k). If you don’t currently offer a 401(k), this program is specifically designed with your business in mind. Helena Thatcher, Fidelity Investments
W The Secret to Sales: Understanding Your Ideal Client Profile
Julia Becker Collins, Vision Advertising
Have you ever wondered what it would be like to win over your dream account or serve patrons who value your business? You’d feel a lot more comfortable knowing the next person that walks through your doors (or visits your website, or follows your social media page) actually wants to buy from you, right? An “Ideal Client Profile” is essentially a cheat sheet designed to attract your preferred customer. To help you reel in your dream customer, Julia Becker Collins, COO at Vision Advertising, will explain everything you need to know about Ideal Client Profiles and share how you can identify yours.
3:00PM - 3:20PM Industry Meet-Ups Exhibitor Hall
Hospitality, Travel, Transportation, Recreation Industry Meet-Up
EVENT BADGES
Upgrade Your Badge in our Registration Area or the App
3:00PM - 3:45PM
Networking Session
3:20PM - 3:40PM
3:40PM - 4:00PM
- 5:00PM
Happy Hour
