06 Visual Merchandising
6.2 Brand Identification _Name & Store Logo
Dan Lu +
=
The Dan Lu Logo is made up of two lower-case letters "d" and "l" with the image of a bow knot. In the native Taiwanese language "Dan Lu" means "gift." In the Taiwanese tradition, when one person visits another, they will give a gift showing the affection between them and their family or friends. That gift needn't be expensive, but it must be chosen thoughtfully, packaged beautifully and delivered with kindness. The bow knot is the finishing touch for that carefully prepared gift.
_Color & Brand Personality
76
06 Visual Merchandising
_Business Card BLOTTER PAPERS 7x7cm
270g/m2
_Stickers Halftone Paper 80g/m2 Poly Propylene Coating (Glossy) 8x3cm
_Tag & Gift Card
_Packaging Box Wood Paper 10x15x4cm
_Packaging Paper Transparent Paper 30g/m2
_Shopping Bag 10x15x4cm
78