“ S HANAN-Lee� A typeface I created that was inspired by the constant change of light & sound in the performing arts.
Cl a s s Di gi tal Des i gn 1
P r oj e c t Catal og Mai l er
I ns tr uc tor Mary Dal y
Type f a c e J ans on Text & Fol i o P hotogr a phy Mi chel l e Vi l l acorta
final
THE PROCES S
1. B rainstorm/sketc hes This first step in developing a concept. 2. Refined c onc ept sketc h Developing a tighter sketch prepares you for presenting your idea, visually. 3. Computer Draft/refine Researching and compiling content, imagery and illustration. Refinement con't. 4. FINAL DRAFT Taken to print & development of final pac kaging.
1. Identity thumbnails 1. Identity thumbnails
2. concept sketch 2. concept sketch
3. concept refinements
3. concept refinements
1 facial scrub 2 facial scrub 3 hair spray 4 hair gel 5 sun block
1 facial scrub 2 facial scrub
6 two in one shampoo 7 after shave balm
3 hair spray 6 two in one shampoo 4 hair gel
8 moisturizing lotion 9 deodarant
5 sun block
7 after shave balm
8 moisturizing lotion 9 deodarant
10 razor holder
10 razor holder
Cl a s s Package des i gn 3 Cl i e nt Honda P r oj e c t S ki n Care Products I ns tr uc tor Thomas McNul ty P hotogr a phy Mi chel l e Vi l l acorta
variation
DI R E C T I ON
Cl a s s Package des i gn 2
Cl i e nt Al berto VO5 P r oj e c t s hampoo and condi ti oner
I ns tr uc tor Amy Hers hman
P hotogr a phy Mi chel l e Vi l l acorta
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