april 2009
Selected Portfolio
YEAR: 2009
CSUSM client: project:
Cal State University San Marcos Steps Alumni Magazine
project:
challenge:
Solution:
Results:
CSUSM STEPS alumni mag azine | P RINT
Redesign the alumni newsletter with two main goals: consistent and logical content flow, and captivating but elegant design that helps bridge the gap between readers young and old. With the upcoming graduation issue heavily focused on CSUSM’s sustainability initiatives, we took inspiration from the optimism and passion on campus for making a green future a reality. We combined a rich color palette, striking photography and a consistent typographic hierarchy to keep the reader engaged and interested while reading Steps. Currently in production, the piece has garnered positive feedback from all departments and there is much excitement about the new direction for Steps.
YEAR: 2009
client:
YEAR: 2009
PROMARK PRODUCTIONS client: project:
Promark Productions I’m A Top Prospect Website Design
project:
challenge:
Promark Productions I ’M A TO P P ROSP ECT | W E BSITE D ES IGN
Design an easy-to-use social networking platform for publishing rich media content generated by six top NFL draft prospects with handheld HD video cameras during their journey to the NFL draft, attracting a following of fanatics for these young, hopeful players.
Solution:
Capitalizing on the college football fan support for each player, we designed a site that allows users to keep tabs on and interact with their favorite player via blog commenting and messaging.
Results:
The site has been an instant success with football fans across the web, averaging just under 500 visits per day and garnering major attention from corporate sponsors like FOX SPORTS and CBS. The platform has proven to be effective for keeping content fresh to drive more traffic.
YEAR: 2009
client:
2008-2009 YEAR:
ITECH client: project:
Intelligent Technologies Rebranding
R ebr an ding | P RINT & IDENTIT Y
YEAR:
project:
ITECH
2008-2009
client:
challenge:
Reposition the iTECH brand as a valued partner and custom power design expert in an increasingly competitive industry where customer decisions are often cost-driven.
Solution:
Focus the image and messaging on iTECH’s greatest strength (passionate, innovative design) with a new logo, tagline, and communication design that is charged with innovation.
Results:
The new brand gives an over arching tone of quality and expertise, guiding customer discussions toward these distinguishing factors for iTECH.
Interior page from capabilities brochure
CLIENT TESTIMONIAL:
R ebr an ding | W EBS ITE DE S IGN
“We engaged Shindy Media to help us reassess our brand from the ground up. They took us through a complete brand refresh, including a comprehensive strategic brand audit process, corporate identity redesign, creation of a flagship collateral piece and complete redesign of our website. Shindy Media provided not just excellent creative, but invaluable strategic counsel. We really appreciated the way they worked with us, listening intently and coming back with well-thought-out recommendations. The result is a set of marketing materials that has taken us from a company that looked small and old-tech to one that looks like the cutting-edge innovation leader that we are. We are par ticularly pleased with the new website they created for us. As one of the smaller-sized players in our industr y, we needed our site to convey that in terms of exper tise, capability and innovation, we are superior to our larger competition. Shindy Media accomplished this goal with a site that is aesthetically arresting, intuitively organized, easy to navigate and rich in content required by our customers and prospects. In the shor t time since the site was launched, we’ve received numerous compliments on the dramatic improvement over our old site, and comments that the site looks like that of a much larger entity. By ever y measure, Shindy Media exceeded our expectations.”
Frank Cooper VP Sales & Marketing
url:
www.itecheng.com
2008-2009
project:
itech
YEAR:
client:
R ebr an ding | stan dar ds man ual
YEAR:
project:
itech
2008-2009
client:
Interior pages from standards manual
2008-2009 YEAR:
S H I N DY.T V client: project:
www.shindy.tv Website Redesign (self-initiated)
( S EL F- INITIATE D )
WE BSITE DE SIGN RE DE SIGN
YEAR:
project:
SHINDY.TV
2008-2009
client:
challenge:
Shindy.TV had a wealth of video content that was served from a website that lacked the flexibility to grow into other types of content. The look and feel was also not consistent with more recent printed materials.
Solution:
The new strategy: grow the content into new sections for blogs, photo galleries, music, events, and a city guide, while keeping an intuitive user experience. The look and feel was evolved to match the latest media kit and create brand consistency across all touch-points.
Results:
The redesigned look and feel now matches the printed communications perfectly, setting the stage for a consistent user experience and powerful sales pitch to potential sponsors of the site. We’ve seen a dramatic decrease in time for populating and managing content despite the scope of content vastly expanding. The site is currently in private beta testing, and is scheduled to launch this month.
url:
demo.shindy.tv/stv/
2007-Present YEAR:
WA L client: project:
Western Alliance Bancorp Website Redesign Strategy
WE BSITE RE DE SIGN STR ATEGY
YEAR:
project:
wal
2007-Present
client:
challenge:
bank of nevada
Solution:
Address the dated image and online presence of a fast growing holding company with several banks and affiliates. These banks lead in their regions in terms of strength, capital and customer service. They wanted to better convey this in their digital presence. We established new graphic brand guidelines for several affiliates to reflect their positioning as service oriented regional banks with big bank commercial lending capability. Simultaneously, we designed, developed and implemented a flexible user-interface across several bank sites within the holding company. The client also asked us to design a custom Content Management System (CMS), the initial version of which was launched in early 2009.
Results:
The new digital brand presence gave immediate recognition to the regional banks as strong leaders in each region of the West, while further developing long-term relationships with both existing and new commercial banking customers.
Alliance bank of arizona url s :
Torrey pines bank
www.bankofnevada.com www.alliancebankofarizona.com www.torreypinesbank.com www.altaalliancebank.com www.aafin.com www.westernallianceef.com
2008 YEAR:
CMG client: project:
Contract Media Group Heart of Paradise Website Design
HEART OF PAR ADI SE | W E Bs ite design
YEAR:
project:
CONTRACT MEDIA GROUP 2008
client:
challenge:
Design a website on an easy-to-use social networking platform to generate television network and audience interest in a new reality-TV show filmed and produced in Hawaii.
Solution:
Using the cultural melting pot of modern Hawaii as inspiration, we designed the site with elements of traditional and progressive graphic motifs. The imagery focuses on this blending of cultures while highlighting the show’s cast members and capitalizing on the show host’s regional starpower.
Results:
The site was blogged about by several Hawaii culture spotters, and proved to be a great grass roots hub for fans leading up to the pilot airing on December 2008, with close to 200 members signed up in just over three months.
2008 YEAR:
UJF client: project:
United Jewish Federation Annual Report (FY 2007)
ANN UAL RE P ORT ( F Y 2 0 07 ) | P RINT
YEAR:
project:
UJF 2008
client:
challenge:
Educate current and prospective donors about the wide variety of programs supported by the UJF while bridging the gap between generations of volunteers, donors and recipients who are all a part of the organization.
Solution:
Using the concept of a family portrait, we held a photoshoot to tell the stories of donors, volunteers, and program beneficiaries young and old. We put a face to the organization, designing the book to bring the community together as one in a common set of goals.
Results:
The annual report was a well received informational piece, but more importantly it gave many UJF members a sense of pride and oneness with other members in the organization they had never met.
Interior page from annual report
2007-2008 YEAR:
TPB client: project:
Torrey Pines Bank Base Hit Bonus Campaign
BASE HIT BON US CAMPA IGN | P RINT
YEAR:
project:
TPB
2007-2008
client:
challenge:
Solution:
Results:
Our other work for this client has included:
We were asked by Torrey Pines Bank to create a compelling campaign for their Base Hit Bonus program to educate and engage regional charity organizations about the bank’s not-for-profit focused banking services while simultaneously raising money for local charities through a partnership with Padres star first baseman Adrian Gonzalez. We designed a mailer, mini-penant sticker and supporting website landing page that covered all aspects of the program from bank contributions on deposits to the monthly charity giveaway (customers and the general public could keep track on an online scoreboard). The Base Hit Bonus program generated over $10,000 for local charities. Website design \ Point of purchase \ Print and broadcast \ Advertising campaigns Employee Awards Program collateral
s ritie .CASH Cha for 9.ADD 61 ine: hotl ofit r p non
6x9 Self-mailer
2007-Present YEAR:
S H E R PA A L L I A N C E client: project:
Sherpa Alliance Website and HTML email
WE BSITE & HT ML E MAIL
YEAR:
project:
SHERPA ALLIANCE
2007-Present
client:
challenge:
homepage
Solution:
Results:
url:
interior page
html email
Create an engaging website for our client, Mike Richardson, an advisor to high-level corporate executives, with the goal of positioning Sherpa Alliance as an expert in the field. We designed a website, blog, shopping cart and HTML email for our client to engage his customers continuously with strategic planning tips and advice. The HTML email allowed our client to offer free advice to his customers while featuring valuable downloadable products. The website and HTML email campaigns have attracted the attention of many new customers, providing an online presence that ensures Mike Richardson and Sherpa Alliance will grow in their reputation as a sought after service for leading executives. www.sherpaalliance.com