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How Google Adwords is Helpful To Grow Your Business Online aircammediaservices.blogspot.com/2020/10/best-digital-marketing-company-in-noida.html

Google Ads is an online advertising platform developed by Google to display brief ads, product or service offers, video content to online users. It makes it possible to run ads on search engines as well as other platforms like mobile apps, videos, etc. Google AdWords facilitates potential users to get more reach to business products or services.

Google AdWords in simple words a Pay Per Click (PPC) advertising platform, where advertisers run ads on specific keywords as per their business needs. You can run Google ads with your vast research & development or hire Best Digital Marketing Company in Noida.

Unlike other advertising modes like Facebook, Google ads display advertisements in two different ways.

1. Google search network 2. Google display network

The above both approaches are functionally different and adhere to the PPC bidding system to run ads.

Google Search Network

Google displays search network advertising to users who search specific keywords that you have chosen to run ads. This form of advertisement is more authentic as it helps to 1/3

gain relevant users to your business. As you can see text ads are generally shown to people with high purchase intent.

Google Display Network Unlike Google search network Google display ads work differently. Instead of showing text ads to users who are actively searching products or services online, “Display Ads” or “Banner Ads” are generally shown on websites.

Benefits of Google AdWords To Businesses 1. AdWords works faster than SEO

The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing techniques to generate more traffic & leads. A well planned advertisement campaign can work much faster to promote a business online.

2. Increase Brand Awareness

Google AdWords assist businesses to gain more clicks, engagement, website traffic, and conversions and also facilitates to increase business brand awareness. Google Display advertisement is the best fit for brand promotion.

3. Reconnect with visitors of your website

One of the best advantages of Google AdWords is reconnecting to your website visitors.

A certain amount of visitors came to your website, reviewed your website content, products or services but did not take any decision at that time. Display remarketing and RLSA campaigns are the best way to rejoin with your previous visitors. This is effective to remind them about your business and what you can do for them.

4. Measure Your Performance Consistently

Unlike traditional advertisement, Google AdWords facilitates to measure performance of each online campaign run. This feature is beneficial for a business to overview how its business campaigns are performing and what are the grounds for further improvements.

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Google AdWords helps to collect the following Google campaign information.

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Who clicked your AD Which keywords are getting more traffic & leads.

Geographical location of online users.

How many business leads have been generated.

How much traffic has been diverted to your website.

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