December Issue 2021

PLUS

Ivanti Named a Leader in Independent Research Firm /06 www.smechannels.com

India’s leading IT magazine for channel business VOLUME 12 | ISSUE 10 | PAGES 32 | DECEMBER 2021 | RS. 20/-

GUEST ARTICLE / 25

Technological Trends 2022.

INTERVIEW / 26

We have seen that security as a service is a very attractive proposition to customers.

CASE STUDY / 28

Headline: NSE IT Limited Trusts Matrix Video Management System to Strengthen their Existing Security.

PLUS

DigiCert releases its cybersecurity predictions for 2022 Pg: 15 www.smechannels.com

India’s leading IT magazine for channel business GUEST ARTICLE / 25

INTERVIEW / 26

Technological Trends 2022.

We have seen that security as a service is a very attractive proposition to customers.

CASE STUDY / 28

Headline: NSE IT Limited Trusts Matrix Video Management System to Strengthen their Existing Security.

MY EXPERIENCE EDITORIAL

THE YEAR WENT BY (2021) IS NOT EASY TO FORGET !

SANJAY MOHAPATRA

sanjay@smechannels.com

Dear Friends The year 2021 has been a devastating year that everyone would like to forget but certainly the IT industry would love to remember this year. At a time when the pandemic has taken away so many lives and crippled many businesses, it has some positive sides also for the business.

The first good thing is that it amplified IT business and changed the outlook of the business towards IT. First time IT removed the label of being assistance to the business and added the label of being enabler of business.

Organizations realised the real importance of technology. Starting from healthcare to aviation, agriculture to manufacturing, every segment adopted IT aggressively. Every CEO started thinking about how to manage business continuity. So starting from managing remote workers to accessing data from any place and any device, offering security to every device in every environment, became the mantra for every IT leader.

So, during last 4 quarters, the CFOs had to open their doors for innovation and power of spending on acquiring new technologies so that their work does not stop for any kind of pandemic. Whether the work force is coming to office or working from home does not matter, the operations of the organizations do not stop. And it so happened that despite people not attending the office, they were able to prove their productivity.

This resulted in the mindset change of the management towards many things that workers can work from their homes and remote locations. Secondly, technology is not an assistant but an enabler. Cloud computing is the future of computing, cyber security as a layer should start from word go of any IT project. Mobility from computing point of view is the real computing for the mass IT workers. Software industry also saw good consumption in the domestic market. Investment from the customers in monitoring software, zero trust access, storage and DR also gained momentum. Automation became a better mode of working for the organizations.

So overall the year was a mix year as both sides of extremity were visible but it is always said – There is always a light at the end of the tunnel. So keep working and keep bringing value to your portfolio.

India’s First ProArt Series Laptops India’s first ProArt series laptops from ASUS is designed for content creators and consumers with the creative edge and features industry-first innovations in the form of ASUS Dial and a touchpad that can support the stylus.

ASUS has incorporated innovative designs and cutting-edge technologies in every ProArt product, not only to create unparalleled aesthetics but also to provide powerful performance and an excellent user experience. In addition to the creator series PCs, ASUS has also announced ASUS ProArt Lab, a dedicated program for emerging and established creators across the industry to come together, share and learn from one another. A one-of-akind program for upcoming artists, designers, music producers, creators is designed to provide an innovative platform that offers to inspire and train budding creators from the bests in the industry.

FEATURES: PROART STUDIOBOOK 16 OLED LEVERAGES POWERFUL AMD RYZEN 5000 SERIES (H5600) AND FAST NVIDIA GEFORCE UP TO RTX 3070 (H5600) GRAPHICS. FINAL WORDING: AVAILABLE FROM JANUARY, THE NOTE BOOK IS PRICED AROUND RS.1.6 LAC, WHICH IS QUITE AN AFFORDABLE PRICE POINT.

SME CHANNELS DECEMBER 2021

3

contents

Trusted Advisor of Channel Business

VOLUME 12 ISSUE 10

2021

DEC er Cov y r Sto

Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Sub Editor: Nidhi Shail Designer: Shadab Khan Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Vaishali Shukla Circulation and Printing: Rajkumar Hansa SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 / 8587835685 sanjeev@smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 Mumbai Tahmeed Ansari 2, Ground Floor, Park Paradise, Kay-Bees CHS. Ltd.,Opp. Green Park, Oshiwara, Andheri (west), Mumbai - 400 053.

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Cyber Security Seen as a Business Enabler in the New Normal / 16 As we are all conscious about the fact that adoption of digital transformation has been accelerated by the pandemic. The Companies realized the adoption of technology and right away took the step. The coronavirus pandemic has created new challenges for businesses as they adapt to an operating model in which working from home has become the ‘new normal’. Companies are accelerating their digital transformation, and cyber security is now a prime concern. The reputational, operational, legal and compliance implications could be huge if cyber security risks are neglected.

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PROPOSITION TO CUSTOMERS / 26 “We have seen that security as a service is a very attractive proposition to customers.”

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EPYC™ MEANS BUSINESS Amazon Web Services counts on EPYCTM server processors.

© 2021 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, EpycTM and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other product names and logos used in this publication are for identification purposes only and may be trademarks of their respective companies.

SNIPPETS PRODUCT | CHANNEL | CONSULTING | SERVICES

for more log on to smechannels.com

Ivanti Named a Leader in Independent Research Firm Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, today announced that it was named a Leader in The Forrester Wave™: Enterprise Service Management, Q4 2021 report.

The report evaluated 15 select vendors based on a comprehensive set of 22 evaluation criteria in the categories of current offering, strategy, and market presence. Of the providers evaluated, Ivanti was one of only five Leaders. Ivanti earned the highest possible scores in the Product Vision, Innovation Roadmap, Execution roadmap

and Supporting Products and Services criteria.

The Forrester Wave report stated, “Ivanti... has expanded its ESM offering with the acquisition of Cherwell. The Ivanti Neurons portfolio covers everything from service management to device management and optimization. Ivanti has the ambitious goal to move from reactive to proactive support, with predictive functionalities reducing the frequency of support interactions. Customers can leverage these solutions to perform advanced IT Support actions like predictive end-user computing (EUC) optimization.”

Netmonastery raises funds from Mr. Sharad Sanghi of NTT-Netmagic NETMONASTERY NSPL,has raised an undisclosed Pre-series A round from Sharad Sanghi, CEO, NTT-Netmagic in his personal capacity. The funding will be used to increase NETMONASTERY’s market presence.

With over 25 years of extensive experience in developing Internet backbone infrastructure and providing Internet services, Sharad Sanghi exemplifies what it takes

6

SME CHANNELS DECEMBER 2021

to be a successful business leader.

As a pioneer in the Indian cloud computing and data center space, Sharad founded Netmagic Solutions in 1998 which was later acquired

by NTT, a Fortune 500 company.

He also serves as the Chairman of the Data Center Council of the Confederation of Indian Industry (CII).

NETMONASTERY delivers through its product DNIF

HyperScale SIEM, a single window cybersecurity solution designed for enterprise Security Operations Centers (SOC) that includes a combination of a SIEM, User and Entity Behaviour Analytics (UEBA) and Security Orchestration, Automation and Response (SOAR). The product promises pioneering threat attribution using subjective machine intelligence and detects multi-stage threats without human arbitration.

DNIF is part of the cybersecurity nerve center for leaders in finance, banking, government, media, manufacturing and electronic commerce.

PMP

TM

Peak Throughput up to

1.2Gbps

SNIPPETS

Lam Research Unveils Syndion GP to Help Chipmakers Meet Demand for Advanced Power Devices

Over One-third of Cybersecurity Technologies used by Indian Companies are Outdated

Lam Research Corp. announced Syndion® GP: a new product that provides deep silicon etch capabilities to chipmakers developing next generation power devices and power management integrated circuits used in the automotive, electric power delivery and energy industries.

As technologies in these sectors become more advanced, the need for higher power, improved performance and greater density at the chip level increases, requiring greater cross-wafer uniformity for higher aspectratio structures. These enhancements can be achieved by moving to an advanced device structure without sacrificing form factor. To do that, device manufacturers need a very precise and uniform deep silicon etch process.

Syndion GP is designed to support this precision manufacturing process and can be configured to manufacture devices at 200 mm and 300 mm wafer sizes, providing a simplified transition path to increased capacity. Currently, many power devices are manufactured on 200 mm diameter silicon wafers; but to support increased demand, production is migrating to 300 mm wafers.

The Syndion GP solution builds on Lam’s industry-leading deep silicon etch capabilities and extends its suite of specialty technology offerings.

It is more critical than ever for companies in India to refresh the technologies and solutions in their cybersecurity infrastructure, according to findings of the latest study by Cisco released today. Titled “Security Outcomes Study Volume 2”, the study highlighted that 37 percent of cybersecurity technologies used by companies in India are considered outdated by security and privacy professionals working at these organizations.

The study is based on a global survey of more than 5,100 security and privacy professionals across 27 markets. This includes more than 2,000 professionals from 13 markets in Asia-Pacific. The study aims to determine the most impactful measures teams can take to defend their organizations against the evolving threat landscape. Respondents, including professionals from companies in India, shared their approaches to updating and integrating their security architecture, detecting and responding to threats, and staying resilient when disaster strikes.

Respondents from India also consider their cybersecurity infrastructure unreliable and complex, with 33 percent and 40 percent respectively highlighting this in the survey.

IT Spending in India to Reach $100 Billion in 2022

EXECUTIVE MOVEMENT

CHICAGO, USA BASED BOURNTEC APPOINTS PHANI PATTAMATTA AS ITS COO IN INDIA Table 1. India IT Spending Forecast (Millions of U.S. Dollars) 2021 2020 2020 Spending Growth Spending (%) Communication Services

2022 2021 Growth Spending (%)

2022 Growth (%)

22,999

11

24,000

4.4

24,551

2.3

2,614

-11.3

2,764

5.7

2,859

3.4

Devices

36,014

-5.8

41,040

14

44,132

7.5

IT Services

16,352

3

18,119

10.8

19,768

9.1

7,852

17

9,188

17

10,507

14.4

85,831

1.5

95,110

10.8

101,817

7

Data Center Systems

Software Overall IT

ARVIND KUMAR JOINS SOFTWARE TECHNOLOGY PARKS OF INDIA (STPI) AS DIRECTOR-GENERAL

INFOGAIN APPOINTS ANIL KAUL, PHD AS ITS CHIEF AI OFFICER

SHADOWFAX TECHNOLOGIES APPOINTS NITESH LOHIYA AS THE CHIEF PRODUCT OFFICER Source: Gartner (December 2021)

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Transforming telecommunications enriching the customer experience atos.net

SNIPPETS

NASSCOM’s Statement: Joint Parliamentary Committee Report on Personal Data Protection Bill, 2019 NASSCOM and DSCI welcome the advancement of deliberations on a holistic Data Protection Framework for India with the release of a report on the Personal Data Protection Bill, 2019 by the joint parliamentary committee (JPC). We appreciate the effort by the JPC to also release a reworked version of the 2019 Bill, which the JPC has now called the “Data Protection Act of 2021” (2021 Bill).

Commenting on the revised Bill proposed by the JPC, Debjani Ghosh, President, NASSCOM stated, “A robust data protection law is critical to safeguard the privacy of Indian citizens while driving India’s success in the digital economy. While the JPC has retained much of what was positive with the 2019 Bill, and accepted many more recommendations from the industry, certain areas will require further deliberation – particularly the expansion of the scope to cover non-personal data. NASSCOM will continue to work with the Government towards passing a law that brings regulatory certainty and delivers on our collective duty to protect India’s personal data”.

DigiCert Advances Passwordless Authentication with Support for Windows Hello for Business DigiCert, Inc unveiled a key advancement in passwordless authentication with industry-first automated workflows and certificate issuance for Windows Hello for Business (WHfB).

The DigiCert® PKI platform now supports certificate-based authentication at scale for WHfB, enabling passwordless authentication on hybrid Azure AD-joined devices for organizations within the same platform where they manage certificates for their other private certificate use cases. WHfB is a passwordless authentication solution from Microsoft to verify sign-in/login, using strong multi-factor authentication on PCs and mobile devices, and biometric or PIN identity credentials.

Passwordless authentication is a growing trend as companies seek to improve security at the point of access, while simplifying the user sign-in experience. This need is becoming more pronounced as companies adopt zero-trust network access security models, which require authentication for each access point.

Tide to double tech headcount in India Tide, the UK’s leading business financial platform[1], with operations and an imminent launch in India, has announced a hiring spree of more than 600 tech professionals by the end of 2026. This drive, which constitutes nearly 60% of the company’s total hiring, stems from Tide’s expansion strategy to boost its local presence in India, its first international market.

Earlier this year, Tide announced plans to create more than 1,000 jobs in India over the next five years. In the coming 18-24 months, the fintech’s Hyderabad technology centre/global development centre (GDC) will onboard more than 300 engineers across various roles, with a particular focus on backend engineers in Java and Python, as well as experts in data science and Flutter.

Keeping in mind the current tech talent crunch across the globe, Tide is creating new hiring streams through an ‘Internship to Hire’ programme to attract and nurture top quality talent.

Focused on training fresh graduates from premium institutes, such as IITs and NITs, Tide will leverage the programme to recruit entry-level candidates and then gradually increase the count as the model matures. Upon successful completion of the programme, interns will be offered full-time employment opportunities at Tide.

Barclays Selects HPE GreenLake for Private Cloud Platform Hewlett Packard Enterprise announced that Barclays has selected HPE GreenLake to deliver its global private cloud platform. The bank has signed a strategic cloud partnership, in which the HPE GreenLake edge-to-cloud platform will be integral to Barclays’ hybrid multi-cloud strategy and digital transformation across Barclays’ global businesses. The automated and open cloud platform will host thousands of workloads and support the bank in delivering an enhanced personalized banking experience for its customers.

The HPE GreenLake edge-to-cloud platform will provide a unified on-premises cloud experience, with capacity available on demand and granular consumption-based pricing for compute, memory and storage resources, offering the resilience, scalability and efficiency necessary to meet the high standard of performance required in today’s digital world.

“Today our customers expect an intelligent, contextual and personalized digital experience with seamless performance.

10 SME CHANNELS DECEMBER 2021

Newgen Cited As a “Strong Performer” in Digital Process Automation (DPA) Platforms by an Independent Research Firm Newgen Software, a global provider of digital transformation platform, is pleased to announce that it has been positioned as a “Strong Performer” in The Forrester Wave™: Digital Process Automation Software, Q4 2021, authored by Rob Koplowitz.

As per the report, “Look to Newgen where the cross-section of content, process, and case management requires deep integration and applications are mission-critical.”

The report noted, “Newgen maintains a strong community and partner relationships that support success in the most sophisticated environments.”

“Newgen also excels in document automation with the ability to derive structured data from a wide array of unstructured content sources and generate complex documents from the platform,” the report added.

“Our low code process automation platform, part of our comprehensive NewgenONE Digital Transformation Platform, lends the much-needed agility to organizations by ensuring rapid development and deployment of complex, context-aware, and customercentric business applications.

SNIPPETS

Keysight Introduces Radar Scene Emulator Solution to Accelerate Path to Full Vehicle Autonomy Keysight Technologies, Inc. has introduced the Radar Scene Emulator, which enables automakers to lab test complex, real-world driving scenarios, accelerating the overall speed of test. Keysight will demonstrate the new Radar Scene Emulator for the first time at CES 2022, Booth #4169, Las Vegas Convention Center, West Hall.

Full-scene emulation in the lab is critical to developing the robust radar sensors and algorithms needed to realize advanced driver assistance systems (ADAS)/autonomous driving (AD) capabilities.

Keysight’s full-scene emulator combines hundreds of miniature radio frequency (RF) front ends into a scalable emulation screen representing up to 512 objects and distances as close as 1.5 meters.

Automotive companies understand how complex it is to test autonomous driving algorithms, and the safety issues at stake.

Ankura Continues Strategic Global Expansion with Opening of Offices in India

Suki Assistant Significantly Reduces Primary Care Physician Documentation Burden The American Academy of Family Physicians (AAFP), in partnership with Suki, the leader in voice artificial intelligence (AI) technology for health care, announced results from Phase 2 of its Innovation Laboratory on the adoption, use and impact of an AI Assistant for Documentation by primary care physicians. An affordable, voice-enabled AI Assistant that continually learns, integrates with the EHR, and can be used as a mobile or desktop solution, Suki was labeled as a “breakthrough” by family physicians in the lab.

“AAFP’s series of Innovation Labs identify and demonstrate innovations essential to optimizing the family medicine experience,” said Dr. Steven Waldren, MD, MS, AAFP vice president and chief medical informatics officer.

“Our initial lab provided proof that the use of an AI Assistant can greatly reduce documentation burden and family physician burnout, and Phase 2 of the lab series determined whether an AI Assistant is essential to and readily adoptable by family physicians.”

Ankura Consulting, LLC (“Ankura” or the “Company”), a key milestone in the Firm’s strategic international expansion with the launch of its operations in India. The offices are located in Mumbai and Gurgaon, marking Ankura’s permanent presence in one of the most important economies and markets in Asia. The new offices offer Ankura’s wide range of multidisciplinary client offerings, with an initial focus on Data & Technology capabilities with added emphasis on machine learning and artificial intelligence, as it aims to deliver automated and repeatable services to its clients in the areas of monitoring and early identification of non-compliance, risk and fraud, financial crime, and cyber threats.

Additionally, Ankura has established a dedicated Center of Excellence for Data and Technology in country to deliver new cutting-edge solutions for both Indian and global clients with a focus on innovation, advanced analytics, and cybersecurity.

Lenovo Reveals “Lenovo 360” Global Channel Framework, Enables Greater Access to Solutions for Partners

CrowdStrike Wins Tenth Consecutive AV-Comparatives Award, Highlighting Falcon’s Proven Efficacy and Market-Leading Technology

Lenovo unveils “Lenovo 360”, a new, first-of-its-kind global channel partner framework designed to provide easier access to the entire Lenovo portfolio across devices, infrastructure, and services and solutions. The new Lenovo 360 framework comes at a time as many small businesses and large enterprises alike are increasingly moving toward the “Everything-as-a-Service” consumption model. Lenovo 360 helps partners capitalize service-led and solutions-based opportunity with their customers and drive additional revenue streams Designed in collaboration with Lenovo channel partners, Lenovo 360 brings together the core elements of people, programs, and tools.

Cloudstike announced that it has won its tenth consecutive Approved Business Security Product award from AV-Comparatives. CrowdStrike Falcon Pro achieved a 99.9% - the highest Protection Rate in the Real-World Protection Test, demonstrating the ability to protect against real-world threats using the power of machine learning and behavioral detection.

Falcon technology was able to achieve a nearly perfect Protection Rate in the AV-Comparatives Real-World Protection Test, which mimics realworld conditions for malware and threats and is considered one of the most relevant assessments of the efficacy of endpoint security solutions. Falcon demonstrated the most accurate detections and remediations, as well as comprehensive visibility through on-sensor, automated machine learning within the assessment.

SME CHANNELS DECEMBER 2021

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SNIPPETS

Skills, digital revolution, India-UAE partnership in focus as first-ever India Global Forum UAE 2021 concludes

DIGEST

On the second and final day of the first-ever UAE edition of the UK-based India Global Forum (IGF) – India Global Forum UAE 2021 – the focus was on skills, the digital revolution and closer India-UAE collaborations in these sectors and beyond. Building on the momentum generated by the high-powered sessions from Day One, ministers and policymakers once again got together with entrepreneurs and business chiefs to delve deep into subject areas across innovation, skill development, financial services, boardrooms of the future and more.

Dr. Rajeev Chandrasekhar, Minister of State for Skill Development and Entrepreneurship & Electronics and Information Technology, Government of India, took to the stage for a wide-ranging session entitled “License to Skill”, during which he highlighted India’s role as a “technology partner to the world”.

INDIA’S PREMIUM TECHNOLOGY AGGREGATOR, ANNOUNCED THEIR ALLIANCE WITH CLOUDERA, THE ENTERPRISE DATA CLOUD COMPANY. CLOUDERA’S OPEN-SOURCE HYBRID CLOUD PLATFORM IS WIDELY ADOPTED IN THE WORLD. IT OFFERS ENTERPRISES ONE PLACE TO STORE, ACCESS, PROCESS, SECURE, AND ANALYZE ALL THEIR DATA ACROSS PUBLIC AND PRIVATE CLOUDS AS WELL AS ON-PREMISES, EMPOWERING THEM TO EXTEND THE VALUE OF EXISTING INVESTMENTS WHILE ENABLING FUNDAMENTAL NEW WAYS TO DERIVE VALUE FROM THEIR DATA FOR GREATER FLEXIBILITY, PERFORMANCE, SPEED, AND CONTROL. “DATA IS THE NEW OIL AND ENTERPRISES NEED A NEW APPROACH TO USE THE DATA BEING GENERATED AT THEIR END TO TAKE NECESSARY STEPS TO ADVANCE THEIR BUSINESS PROSPECTUS. IVALUE IS HAPPY TO ASSOCIATE WITH CLOUDERA AND INTRODUCE ITS DATA PLATFORM ADVANTAGES TO ITS CUSTOMERS AND CLIENT BASE. CUSTOMER SUCCESS IS DRIVEN BY THE DATA ANALYSIS DONE USING CLOUDERA’S PLATFORM THAT IS BEING USED BY MANY ENTERPRISES.

Synechron and LeapYear Technologies Partner to Enable Powerful Solutions that Unlock Value from Sensitive Data for Financial Services Clients Synechron announced its partnership with LeapYear Technologies to accelerate the use of ‘differential privacy’ solutions that Synechron can provide to its top tier banks, asset management firms, insurance companies, and stock exchange clients. LeapYear provides solutions to unlock commercial value from the large-scale collection and use of data, all in a mathematically proven, scalable, rigorous, and anonymized way.

Synechron and LeapYear have been working together since last year to elevate LeapYear’s best-in-class solutions and validate the outcomes and benefits through the co-development of a Proof of Concept.

Moving forward, Synechron and LeapYear will enable financial services firms to unlock extraordinary value from their collected data, with ironclad protection of the source.

Praruh Launches Portfolio Of System Integration Solutions To Accelerate Digital Integration Across Enterprises Praruh, a specialized ICT system integration firm, introduces a portfolio of system integration solutions across the spectrum: hardware, application, data center, networking, storage, security, and collaboration solutions, to meet a wide range of IT needs across the enterprise. The solutions are aimed at driving innovation and accelerating enterprises’ digital transformation journeys by improving connectivity, availability, reliability, performance, and security.

With the explosive growth of data, mobile, cloud apps, and a plethora of enterprise applications, harnessing the power of technology and data for growth has become the new-age survival mantra in the business world. However, the burden of legacy IT infrastructure and fragmented systems may slow the pace of this journey.

Snapbizz Retail Digital Solutions expands to Indonesia in partnership with Boost Snapbizz, a leading retail digital solution provider in India has partnered with Boost, the fintech arm of Axiata Digital (the digital services arm of Axiata Group Berhad, one of the largest Telecom companies in Indonesia), to cater to the digital financial needs of numerous mom-and-pop stores (warungs) in Southeast Asia’s largest country, Indonesia.

Snapbizz helps convert traditional stores into smart stores , and to operate them more efficiently .

It also helps in integration with the online world to both retain current customers and acquire new ones; and integration with all key stakeholders of the ecosystem for the supply of goods, money and promotions. Because of its holistic features, easy adoption and value propositions to the merchant and its ecosystem partners, Snapbizz has become more relevant during the pandemic by not only helping merchants survive but also helping them grow their business. .

12 SME CHANNELS DECEMBER 2021

IVALUE COLLABORATES WITH CLOUDERA TO HELP COMPANIES SELF-DRIVE DATA ANALYTICS

FORTINET ANNOUNCES COMMITMENT TO BECOME CARBON NEUTRAL BY 2030 AND COMPLETES NET-ZERO SUNNYVALE HEADQUARTER CAMPUS FORTINET ANNOUNCED ITS ENVIRONMENTAL SUSTAINABILITY COMMITMENT TO BECOME CARBON NEUTRAL BY 2030, AND THE COMPLETION OF ITS NEW NET-ZERO SUNNYVALE HEADQUARTER CAMPUS AS PART OF ITS BROADER COMMITMENT TO SOCIAL RESPONSIBILITY. IN ALIGNMENT WITH THE SCIENCE-BASED TARGET INITIATIVE (SBTI) METHODOLOGY AND GLOBAL EFFORTS TO REDUCE CARBON EMISSIONS, FORTINET WILL BECOME CARBONNEUTRAL BY 2030 THROUGH THE USE OF RENEWABLE ENERGY, ENERGY AND CARBON EFFICIENCY METHODOLOGIES, AND EMISSIONS OFFSET PROGRAMS ACROSS ITS OWNED OPERATIONS GLOBALLY, INCLUDING OFFICES, WAREHOUSES, AND DATA CENTERS.

ZVOLV RAISES $1.5 MN IN A ROUND LED BY JSW VENTURES ZVOLV, AN ENTERPRISE SAAS PLATFORM HAS RAISED $1.5 MN IN A ROUND LED BY JSW VENTURES, A TECH FOCUSED VENTURE CAPITAL FUND. THE ROUND ALSO SAW PARTICIPATION FROM RISO CAPITAL, A SILICON VALLEY BASED VC FUND THAT INVESTS IN INDIA-BASED STARTUPS SOLVING GLOBAL PROBLEMS AT SCALE. ZVOLV PLANS TO USE THE FUNDS TO EXPAND ITS CUSTOMER BASE GLOBALLY, DRIVE RAPID ADOPTION IN AN INCREASINGLY WORK-FROM-ANYWHERE WORLD, AS WELL AS DOUBLE DOWN BUILDING OUT THE AI/ML CAPABILITIES IN THE PLATFORM. ZVOLV IS AN INTELLIGENT NO-CODE/LOWCODE PLATFORM FOR AUTOMATING BUSINESS PROCESSES.

SNIPPETS

Gartner Predicts Chip Shortages Will Drive 50% of the Top 10 Automotive OEMs to Design Their Own Chips by 2025 By 2025, chip shortages and trends such as electrification and autonomy will drive 50% of the top 10 automotive original equipment manufacturers (OEMs) to design their own chips, according to Gartner, Inc. As a result, it will give them control over their product roadmap and supply chains.

“Automotive semiconductor supply chains are complex,” said Gaurav Gupta, research vice president at Gartner. “In most cases, chip makers are traditionally Tier 3 or Tier 4 suppliers to automakers, which means it usually takes a while until they adapt to the changes affecting automotive market demand. This lack of visibility in the supply chain has increased automotive OEMs desire to have greater control over their semiconductor supply.”

New-age Super-app Evobee set to enter as India’s Hyperlocal marketplace Leading ITES Company Plaxonic today launched one-of-its-kind hyperlocal super app Evobee to address various challenges of the conventional logistics sector, while connecting local businesses to customers digitally.

The super app “Evobee” will be available for download on Google Play Store https://play.google.com/store/apps/details?id=com.evobee.evobeeuserr and “IOS” App Store https://apps.apple.com/us/app/ evobee/id1518135533. Over 1800 vendors have already registered to serve their customers ensuring timely and seamless 24/7 customer support. Soon to become a PAN Indian app, EVOBEE in the first phase of launch is set to offer its services in Delhi NCR focussing on the areas of Noida, Ghaziabad (Vaishali, Indirapuram, and Vasundhara), and East Delhi.

To keep up with customers’ product and service based needs, Plaxonic’s hyperlocal app EVOBEE will be helping small and big businesses adapt to digital solutions.

In addition, consumers will get everything delivered at their doorstep. Evobee would enable same day, fast and hassle free delivery enhancing customer’s buying experience.

Cigniti Technologies supports Belagavi Institute of Medical Sciences (BIMS) Karnataka with medical equipment The ICU unit at Belagavi Institute of Medical Sciences has been renovated by bringing in new medical equipment with the support of Cigniti Technologies. Inauguration of the ICU happened in the virtual presence of Mr. Paul Trotter, Dy. CTO at Atom, Mr. Srikanth Chakkilam, CEO at Cigniti Technologies and Mr. Krishnan Venkatachary, CFO at Cigniti. Dr. Viveki, Director, BIMS, and Mr. Mayur Patnala, Founder and CEO, Nirmaan Organization have graced the occasion at the Hospital.

Cigniti Technologies, the world’s leading independent Quality Engineering and Software Testing services company, partnered with the Nirmaan Organization to provide medical equipment to the ICU ward of Belagavi Institute of Medical Sciences (BIMS) in the Belagavi district of Karnataka.

Genesys International Transforms the Indian mapping landscape with – India 3D Maps Program Genesys International, launched its pan India program to make the Digital Twin of entire Urban India. The launch program was inaugurated by Sh. Amitabh Kant, CEO, NITI AAYOG, Government of India.

The creation of this very accurate 3D data will mean a host of applications would open up in high-definition mapping, which was hitherto not possible, for smart cars, e-commerce, logistics, gaming, utilities planning for next generation networks in telecom, renewable energy and in disaster management and emergency response. Moreover, with all the smart city components, the digital twin of cities will put India on the map with advanced cities that are now using this geospatial technology.

Genesys has a constellation of advanced sensors in India, consisting of aerial mobile and terrestrial systems capable of imaging at very high speeds and resolution.

Genesys has also filed for patents in unique Geocoding for addressing 3D data as well as automated capture of features from 3D Street map imagery.

Lenovo to Support SMBs with a New Portfolio of Cloud-Based Managed IT Services Lenovo announced the introduction of Lenovo Managed Services, a suite of tools built to Microsoft specifications and delivered through Lenovo’s indirect model to channel partners, to provide SMBs the support they need to get the most out of Microsoft 365. Consisting of two unique offerings – CSP (Cloud Solution Provider) Managed Services and Endpoint Managed Services – this new suite covers the complete landscape of cloud-based managed services to help businesses increase their productivity, save time by enabling more secure and seamless collaboration and help defend against business-critical security events. Lenovo Managed Services also includes a ready-made platform for channel partners to empower them with the tools and flexibility to co-sell and expertly manage Microsoft 365 offerings, Lenovo’s cloud offerings and their own portfolio of value-added services.

The operational benefits of incorporating Microsoft 365 for companies is undeniable. But to be effectively managed, SMB’s need to have the time, resources and budget, which is not always the case. Lenovo Managed Services offers a solution that does the heavy lifting for them so they can affordably maximize the potential of their Microsoft 365 platform and ultimately do more with less.”

SME CHANNELS 13 DECEMBER 2021

SNIPPETS

McAfee Enterprise and FireEye launch integration with Amazon inspector and new cloud security solution for AWS McAfee Enterprise and FireEye announced the availability of new cloud security capabilities on Amazon Web Services (AWS) as well as integration with Amazon Inspector. FireEye Helix behavior analysis and machine-learning Extended Detection & Response (XDR) capabilities combined with Amazon Inspector, a vulnerability management service, offers AWS customers greater visibility and protection of applications and data in the cloud. McAfee Enterprise and FireEye are also now included in the AWS ISV Workload Migration Program (WMP), which helps customers with funding, technology enablement and go-to-market support as they migrate independent software vendor (ISV) workloads on AWS and accelerate their digital transformation.

AWS customers are already benefiting from access to the entire company’s security product portfolio available in AWS Marketplace.

Integration with Amazon Inspector and the AWS ISV WMP will further enable AWS customers to bring McAfee Enterprise and FireEye security solutions to their cloud architecture.

DEP expands its presence in Canada Detroit Engineered Products (DEP) has announced the opening of its new office at Canada. This is DEP’s first office at Canada and the company’s ninth office globally. DEP’s new office is located at Ontario, which gives DEP a formidable advantage in its strategic positioning to address the demand of emerging markets.

After establishing its trademark in 5 major countries like the USA, China, Japan, Brazil and India, the company is proud to expand its services to Canada. With an amazing incentive program and tariff restrictions, Canada is supporting the industrial infrastructure to grow and expand. This is a major milestone in the timeline of DEP as it will help the company to create a pathway for establishing a wider network of clients.

Speaking on the expansion, Radha Krishnan, Founder & President, Detroit Engineered Products (DEP) said “It will be our pleasure to serve the customers with the trademark quality of DEP and services that we are experts at from our new location too. The decision to expand our presence at Canada was a logical step in our business growth strategy. The team is excited about exploring more of the Canadian market in terms of providing unique solutions to highly sophisticated problems, in understanding the newly emerging trends and by attracting fresh talent.”

Epson Meets Milestone in Switch to 100% Renewable Electricity, Earns Platinum Rating for Sustainability from EcoVadis Epson, a world leader in digital imaging and printing solutions recently became the first1 company in the Japanese manufacturing industry to convert to 100% renewable electricity for all its domestic sites2. As a result, Epson will reduce its annual carbon dioxide emissions by approximately 250,000 tonnes.

Epson has established and is pursuing a new long-term environmental management policy called Environmental Vision 2050. To achieve the decarbonization goal set forth in the Paris Agreement, Epson has positioned renewable electricity use as a priority action in its 2025 Science Based Targets achievement scenario3.

0101. today Partners with Netcore Cloud To Deliver ROI-driven KPI’s on First-Party Data 0101. India’s first Tech-based Data conversion company announced its partnership with Netcore Cloud, a global Martech product company towards its goal of delivering ROI-driven KPIs on First-Party Data.

Through this partnership 0101. today expects to enable its clients to improve platform utilization and deliver value with multiple use cases.

Recently founded 0101 by three industry leaders, Ajay Verma, Co-founder Enormous Brands, Jayraj Jadhav, MarTech powerhouse and ex CMO & e-business head Marsh & TATA AIG and Mihir Mehta, previously Head – Media and Programmatic at iProspect. 0101 is India’s first Tech-based Data conversion company, specializing in a deep understanding of behavioral data that transforms brand conversion across all their internal data streams. It aims at working with brands to improve their customer acquisition. The company delivers the same by auditing existing Martech tools and reengineering the company’s data flows to unify data from and for all across the organization. 0101 suggests marketing programs based on data and takes responsibility for its outcome.

Jayraj Jadhav, Managing Partner commenting on this partnership, “We have seen how right insight & customer data can deliver better conversions. At the same time to deliver scale, it’s important to automate your campaigns using Martech.

14 SME CHANNELS DECEMBER 2021

Artificial Intelligence, Machine Learning, and Biometric Security Technology will be Drivers of Digital Transformation in 2022 And Beyond: IEEE Virtual Roundtable IEEE, the world’s largest technical professional organization committed to advancing technology for humanity, today concluded its virtual roundtable focused on ‘The Next Big Things in Technology’, the top technologies that will have a massive impact in 2022 and beyond. With the ongoing COVID-19 pandemic where digitization and technology have become increasingly powerful drivers for innovation, IEEE curated this roundtable to discuss how AI, ML, and advanced security mechanisms are fuelling industries to drastically increase productivity, automate systems to achieve better accuracy, and help workforces outperform while minimizing tedious repetitive tasks.

SNIPPETS

Modern Architecture, Security

by Design, Attack Surface and Business Enabler to define cybersecurity posture for organisations CLOUDSEC 2021, one of the industry’s biggest cybersecurity events hosted by Trend Micro Incorporated attracted thought leaders and technology experts across sectors speaking at the virtual event this year.

The speakers opined that Modern Architecture, Security by Design, Attack Surface and Business Enabler are the four key aspects that will play a pivotal role for organisations in defining their cybersecurity posture.

During the event, Trend Micro outlined its cloud-based solutions and its traction in India. This year, the company has acquired more than 200 customers from BFSI, retail and healthcare sectors. Trend Micro provides identity centric risk insights for organisations and with Zero Trust networks, it is important to ensure tighter security controls and right kind of visibility across different security layers whether it is endpoint, network, email or cloud.

Enea’s 5G MicroCore deployed by Compal Electronics for Private 5G Network Enea today announced that Compal Electronics, one of the world’s largest original design manufacturers (ODMs) has deployed the Enea 5G MicroCore to manage data on its private wireless network and enhance its smart manufacturing and Industry 4.0 capabilities. Compal, based in Taiwan, is leveraging Enea’s 5G MicroCore across a range of smart technologies including agritech, digital healthcare, robotics, and immersive gaming to utilize 5G technology.

Enea designed the 5G Microcore based on its deep telco expertise.

Enterprises and telecom operators can now benefit from the best of both worlds with Enea’s 5G MicroCore — a sophisticated 5G Core with proven telco-grade robustness that delivers agility for scale, speed, and secure private network provisioning.

Enea’s solution is also based on 3GPP telco standards to provide assurance for enterprises and operators that they can mix and match solutions from different vendors for complete interoperability and have unfettered, secure access to data over private wireless networks.

BrainGymJr partners with St. Augustine’s Day School, Shyamnagar & Barrackpore for application based online learning BrainGymJr, one of India’s unique ed-tech start-ups announces its collaboration with St. Augustine’s Day School, Shyamnagar and Barrackpore in North Kolkata. BrainGymJr reinforces the concepts of Mathematics, English and Real-World knowledge learned in school through application and problem-solving. With BrainGymJr, just 15 minutes of daily exercises help open a child’s mind with new methods of application.

BrainGymJr will offer brain development exercises on a fully automated portal for children between ages 5-11 years from selected sections of St. Augustine’s Day School, Barrackpore and Shyamnagar in North Kolkata.

Speaking about this collaboration, Janet Gasper Chowdhury, President of The St. Augustine Education Society said, “St. Augustine’s Day School has always been on the forefront of child development and adapting to new methods of learning.

DigiCert releases its cybersecurity predictions for 2022 DigiCert, Inc., the world’s leading provider of TLS/SSL, IoT, and other PKI solutions, released its annual set of cybersecurity predictions. Majorly followed by important stakeholders present in the industry from across the world, the company has been releasing its cybersecurity predictions since 2018. Taking an active part in formulating these predictions, the company brought together their team of cybersecurity experts, including Jeremy Rowley, Avesta Hojjati, Mike Nelson, Jason Sabin, Dean Coclin, Stephen Davidson, Tim Hollebeek, and Brian Trzupek.

The team of experts found that as the year winds to a close, many of the uncertainties that shaped 2020 remain. The cybersecurity challenges that accompanied the pandemic have persisted, as hybrid remote workspaces have become a way of life. And through it all, the threat landscape continues to evolve, as innovations in cloud computing and other arenas open up new threats — some in unexpected areas.

Prediction: Supply chain, ransomware, and cyberterrorism attacks will continue to escalate Undeniably, there has been a spike in ransomware attacks in India.

CitiusTech Recognized

by Great Place to Work® as One of India’s Best CitiusTech, a leading provider of healthcare technology services, solutions, and platforms, have been recognized by Great Place to Work® India among the Top 75 - India’s Best Workplaces in IT & IT-BPM 2021! This is the sixth time that CitiusTech has achieved this certification, and credits the achievement to employees’ commitment to excellence, and shared values.

“We have built a positive company culture that encourages people, and teams to always be approachable, empowering, innovative, open, and upbeat,” said Sowmya Santhosh, Senior Vice President, and Head of HR at CitiusTech. “Even during the COVID pandemic, everyone has worked tirelessly towards building the highest levels of employee engagement, and satisfaction. A big thank you to all who have played an important role in our success.”

“As we continue to grow, and create new opportunities for engineering talent, this recognition is a testament to the company we are – a trusted technology partner for our customers, and a great place to work for next-gen technology professionals,” said Atul Soneja, Chief Operating Officer, CitiusTech.

“We are grateful for the support of our employees, and their families who made this possible.”

SME CHANNELS 15 DECEMBER 2021

COVER STORY

CYBER SECURITY SEEN AS A BUSINESS ENABLER IN THE NEW NORMAL As we are all conscious about the fact that adoption of digital transformation has been accelerated by the pandemic. The Companies realized the adoption of technology and right away took the step. The coronavirus pandemic has created new challenges for businesses as they adapt to an operating model in which working from home has become the ‘new normal’. Companies are accelerating their digital transformation, and cyber security is now a prime concern. The reputational, operational, legal and compliance implications could be huge if cyber security risks are neglected.

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he world has now been fighting this unprecedented virus for two years now. In addition to its obvious effects on individuals’ health and entire countries’ economies, the disease’s spread triggered sudden and radical changes in the daily life of millions of people. Work and study moved to the home, and videoconferencing replaced social and business meetings. The massive shift online has only exacerbated cybersecurity concerns. To this, Vishak Raman, Director, Security Business, Cisco India & SAARC says, “The past two years have seen the long-term trends of increased remote working and the use of cloud-delivered services accelerated due to the pandemic. Therefore, as our use of technology evolves, so do the capabilities of threat actors and the landscape of threats we face.

As per NIC-CERT data, a whopping 1.16 million cases of cyberattacks were reported in 2020 in India, which is a 300% spike over 2019. The repercussions of these attacks are far-reaching.

Corporations not only have to face serious repu-

16 SME CHANNELS DECEMBER 2020

By Nidhi Shail, nidhi@accentinfomedia.com

tational risk, but these attacks also have damaging cost implications. Evolving cyberattack landscape demands top-notch cybersecurity practices such as Zero Trust Architecture, Passwordless Authentication, Multi-factor Authentication, and robust Cloud Security. Security transparency and literacy are other components that need to be intensified because employees must be aware of emerging attack patterns and ways to defend their businesscritical data. Most importantly, an integrated approach for securing the digital environment is a must. Today’s cyber defenders must have visibility across applications, networks, and devices, along with the ability to leverage machine speed and predictive intelligence to deliver scalable, adaptable protection.”

The pandemic has created an enormous challenge for businesses worldwide: to continue operating despite massive shutdowns of offices and other facilities. The information technology on which they have long depended – their data centers, cloud systems, departmental servers, and the

COVER STORY

SANDEEP SHEKHAR CHAIRMAN & GLOBAL CEO, C AHEAD DIGITAL

AKSHAT JAIN, CTO AND CO - FOUNDER, CYWARE

RAHUL BAGOLA NATIONAL HEAD, NETWORK & SECURITY RAHI

SANJAY MANOHAR, MANAGING DIRECTOR, MCAFEE ENTERPRISE INDIA

GIRISH GARGESHWARI, DIRECTOR - CHANNELS & ALLIANCES (ASIA), CROWDSTRIKE

SME CHANNELS 17 DECEMBER 2020

COVER STORY

digital devices their now-remote employees used to stay connected to each other and to the company’s data – becomes even more vital. Overnight, the demands placed on the digital infrastructure have skyrocketed. To this, Akshat Jain, CTO and Co-founder, Cyware commented, “The digital transformation of organizations across various industries is leading to a massive uptick in the need for adequate cyber defenses to protect today’s on-premise, cloud, and hybrid infrastructures.

The cybersecurity industry is in a perpetual battle with malicious actors to protect organizations from their ever-changing tactics and techniques.

In the current threat landscape, SMEs cannot afford to have a lax approach to their cybersecurity as their business operations and partnerships with other larger organizations can come into jeopardy due to threats of ransomware extortion, supplychain hacks, and social engineering attacks. Since remote access and virtual collaboration tools are being used across the board, every organization is equally at risk. SMEs need to develop a robust threat response and management workflow using threat intelligence and security automation, and orchestration (SOAR) solutions to counter threats across their networks. Moreover, SMEs must improve their security posture in real-time by adopting threat intel sharing to stay abreast with the evolving behavior of cyber adversaries”.

Cybersecurity efforts need to be upgraded to prevent a second crisis from emerging: on the digital devices and networks that have become infinitely more vital to companies in recent times.

Such technology also becomes a much bigger and more lucrative target for cybercriminals. In other words, “business continuity” has become a mandate. To this Akshat Jain, CTO and Co-founder, Cyware continues,” In this post-COVID world, the role of channel partners in accelerating the adoption and deployment of critical security technologies across different industries has only increased.

Channel partners can aid the marketing, sales, and outreach efforts across key geographies to quickly onboard enterprises, improve customer satisfaction, and overcome the limitations of virtual interactions. Looking at the big picture, the advent of innovative solutions for Security Orchestration and Automated Response (SOAR), Threat Intelligence Platform (TIP), and Cyber Fusion is rapidly transforming the cybersecurity technology landscape. These new technologies are helping shape the next-generation cybersecurity infrastructure that is proactive, automated, and more streamlined as compared to a conventional Security Operations Center (SOC). Organizations having a resilient cybersecurity posture are inevitably going

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to benefit in the long term due to decreased risks of downtime, data security incidents, reputational damage, and other potential losses. As the impact of cybersecurity on the bottom line of organizations grows, the investment into cybersecurity tools, teams, and processes is also bound to grow further.”

Present IT Landscape One significant shift is the widespread adoption of technology that enables companies to leverage on-demand expertise for increased efficiency, productivity and adaptability. The increasing rate at which companies are looking to digitize has highlighted the need for organizations to renew their internal focus on cybersecurity awareness. On this Rahul Bagola –National Head, Network & Security Rahi says, “With a robust push from the government towards digitization, Indian enterprises too have digitized their processes holding a strong market position in the coming years.

Though technology has helped enterprises to scale their business, it has also increased the fear of intellectual property theft, leaking of critical data from cybercriminals and disgruntled employees.

All these years, security was treated as a technology issue, but enterprises have now realized that cyber security has heavy business implications and hence must be looked like a key part of business strategy, probably involving the CEO directly.

This has made enterprises take a position in data classification and ways to secure it, by getting all stakeholders involved during a strategy that matches way beyond watching only as a technology solution” On this Sanjay Manohar, MD, McAfee Enterprise India , comments,” The global crisis precipitated by COVID 19 has brought about an unprecedented change in the cybersecurity landscape. Businesses are being compelled to adapt and reinvent themselves to survive the pandemic, and as a result, the cybersecurity landscape has and is evolving rapidly. Cloud adoption skyrocketed in 2020, and while it has cooled off a bit in 2021, this was the shock needed to propel India towards being a cloud and online economy. All this has opened up a massive frontier of opportunity for criminals in Cloud and that’s where we are focusing our attention on.

McAfee Enterprise and FireEye’s recent research revealed that 81% of global organisations experienced increased cyber threats, and closer home, 77% of Indian businesses reported to have faced downtimes due to cyber incidents. Further, while the top three most threatening cyber risks that were detected are malware attacks (47%), data

breaches (43%), ransomware and cloud jacking (33% each), over 30% of the IT professionals also experienced vulnerabilities in their ‘Internet of Things’ devices”.

Best practices for businesses to improve their data protection The world is moving towards Cloud, except for the predictable future on-prem and cloud workloads are expected to co-exist. It’s critically necessary to possess a comprehensive knowledge protection strategy that seamlessly spans on-prem, network and Cloud elements of the workloads. According to Sanjay Manohar, MD, McAfee Enterprise India, the pointers are: a) Evangelizing data security: Departments across an organisation must come together and treat data security as a matter that’s integral to business performance and communicate its importance b) Understand how sensitive data is being accessed and shared: Sensitive data can be held securely in the cloud, but you have to monitor who accesses it and where it goes. Assess the permissions on files and folders in your cloud environment, along with access context like user roles, user location, and device type c) Implement Data Loss Policies: Devise a pervasive set of Data Loss Prevention (DLP) policies that protect data everywhere it’s stored, including the cloud and corporate endpoints, networks, or unmanaged devices. Ideally, set data classifications once to protect data across endpoints, web, and cloud d) Establishing a model for your information security: Based on the requirements of your organization, you could establish a framework for data security. Organizations should ponder on this: o Do they know the value of their data? o Do they know who has access to their data? o Do they know where their data is located? o Do they know who is protecting their data? o Do they know how well their data is protected?

Based on the responses to these questions, organizations must take appropriate steps to safeguard their data.

Similarly Rahul Bagola – National Head, Network & Security Rahi mentions: a) In the absence of comprehensive legislation around data protection, Indian companies can gain a competitive advantage by freely complying with global laws similar to GDPR which cover clients’ particular information and give them control over how their data is collected, stored, and

COVER STORY

participated.

B) Organizations must also invest in the right structure to keep their data secure from unauthorised third-party access. This can be done by controlling access to sensitive data within the organisation, conducting security mindfulness training among workers as well as hiring data security specialists as part of the pool.

C) Other data security measures to be put in place include de-identifying and cracking particular data, prompt patch operation, perpetration of multi-factor authentication and secure configurations to minimise any vulnerabilities On the same statement Girish Gargeshwari, Director - Channels & Alliances (Asia), CrowdStrike pointers are: n Knowing what you are protecting. Organizations run the risk of falling prey to significant targeted attacks, ransomware and even misuse of stolen credentials. Having enterprise-wide visibility and security capabilities is critical to data protection. n Knowing your adversaries. Measuring the potential impact of a breach requires contextualized data. With the help of big data organizations can develop insights into the scope, mitigation solutions and, with threat intelligence, they can understand any potential adversary intent. n Developing a quicker response. Adversaries move very quickly and it’s critical to detect new threat patterns in real time to identify potential indicators of an attack (IOA). By integrating security into a cloud-native platform it is possible to protect data as quickly as the adversary attempts to breach it. n Transition from credentials to identity.

Protecting credentials from being compromised is important. However, organizations must go further to secure endpoints by embracing a Zero Trust approach to protect identity. This means better protection against unintentional access to data by unauthorized insiders, as well as additional opportunities to detect and prevent threat actors from escalating privileges and moving laterally during a compromise. n Privacy-by-design. Regulatory norms across the globe require that organizations think about privacy from the beginning and not just as an afterthought. It is extremely critical to ensure that core data protection principles such as proportionality, storage limitation and data minimization are incorporated Sandeep shekhar Chairman & Global CEO, C Ahead Digital take on this is :

Setting Up Firewalls – Firewall is known as the first line of defence.

Using a firewall to encrypt the information on your server allows you to safeguard your Internet connection and make sure your data is hidden and secure.

Make Backup Copies of Important Data – It is very important to backup all sources of critical data including word processing documents, electronic spreadsheets, databases, financial files, human resources files, and accounts receivable/ payable files periodically.

Restricted Access – Implementing two-factor authentication (2FA) privacy solutions so that the resources can safely access sensitive data without compromising your network. Also implementing Data Loss Prevention (DLP) tools that can monitor and block unauthorized data flows instantly will help an organization in saving a huge data loss.

Data Security Knowledge – Giving the essential knowledge of Data Security and Prevention to all the resources in a company is an important task. It is really important to educate the team about how to spot online threats and how to protect the data and hold them accountable to your Internet security policies and procedures at all times.

Importance of channel partners for cyber security specifically in the post Covid scenario Channel partners are crucial for cybersecurity.

There are millions of businesses around the world—from small startups to mid-market and huge enterprises. There is no viable way for one company to build and maintain a direct relationship with everyone.

Businesses depend on a variety of tools and services to function, but they want to focus on innovating and growing the business. Companies rely on the trusted relationship with the channel partner to help address those needs.The channel partner ecosystem extends the reach for vendors while enabling the channel partner to deliver the products and services that customers need.

On this, Sandeep shekhar Chairman & Global CEO, C Ahead Digital says, “Channel partners has a significant role to play in cybersecurity landscape. Post Covid when companies are switching to hybrid model of working wherein “Remote Working culture” is new work trend as most of the employees are working from home. These channel partners are well verse with the required understanding and skills to understand and analyse the environment of an organization and to implement

the required security practices so that the respective organization is well secured from all possible security breaches even if the client does not have the required resources to maintain their security landscape”.

And Girish Gargeshwari, Director - Channels & Alliances (Asia), CrowdStrike says, “CrowdStrike’s strategy in India is focused on developing deeper penetration and expertise across the main vertical industries such as government, healthcare and pharmaceuticals, insurance, financial services, energy, IT services to name a few. Throughout the pandemic we’ve seen an increasing demand for cybersecurity solutions as organisations grapple with securitizing a remote workforce.

In order to scale, CrowdStrike has managed to create some key partnerships in India through the CrowdStrike Elevate Partner Program, providing training, support and services that partners need to achieve outstanding results in their particular markets and areas of specialization”.

Conclusion As the cyber security market grows, it evolves as companies look to the future and adopt new technologies to keep up with the competition.

New security gaps have been discovered and companies are constantly in need of the latest security solutions to stay ahead of the curve and protect themselves. The cyber security market continues to adapt and evolve with increasing reliance on cloud and off-prem systems, strict data protection standards, and increasing digitalization. Organizations are adopting new technologies to move their businesses from offline to online using a variety of digital transformation tools. Advances in IT such as cloud migration, an increase in remote and hybrid workers, and advances in machine learning and artificial intelligence technologies are driving the growth of the cyber security market.

SME CHANNELS 19 DECEMBER 2020

PARTNER CORNER

Tech Mahindra, a leading provider of digital transformation, consulting, and business reengineering services and solutions, announced today its new Premier Consulting Partner status in the AWS Partner Network (APN). This tier is awarded through successful demonstration of competence on multiple fronts such as technical proficiency, customer satisfaction, thought leadership, and revenue recognition.

This recognition reiterates Tech Mahindra’s position as a dominant leader in cloud and reflects its differentiated industry expertise and notable success in helping customers design, architect, build, migrate, and manage their workloads on AWS. With this collaboration, Tech Mahindra joins a select group of 125 Partners who have achieved the Premier status so far out of the total 6,000+ global AWS Partners.

Sudhir Nair, Senior Vice President and Global Head, Infrastructure and Cloud Services at Tech Mahindra said, “Tech Mahindra has been at the forefront of delivering human-centric experiences and enabling seamless digital transformation for customers across the globe by leveraging innovative technological solutions. Being recognized as Premier Consulting Partner in the AWS Partner Network is a testament to our commitment towards the same.”

As an AWS Premier Consulting Partner and AWS Managed Service Provider (MSP) Partner, Tech Mahindra holds certified qualifications like Migration Consulting Competency, Well Architected Framework (WAF), and AWS Solu-

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TECH MAHINDRA ACHIEVES PREMIER CONSULTING PARTNER STATUS IN THE AWS PARTNER NETWORK tion Provider. This allows Tech Mahindra to help customers become agile, lean, and build reliable platforms and applications on AWS. Over the last five years, Tech Mahindra has built a strong AWS Practice with over 1700+ AWS-accredited associates, including more than 1,000+ AWS-certified engineers and architects across various streams of transformation and a dedicated AWS CoE (Centre of Excellence).

Tech Mahindra believes in DigitALL philoso-

phy for comprehensive Business Transformation.

Digital technologies catalyze the transformations – they humanize businesses by helping them think, sense, connect, communicate, secure and act better than before. As part of NXT.NOWTM framework, which aims to enhance ‘Human Centric Experience’, Tech Mahindra focuses on investing in emerging technologies and solutions that enable digital transformation and meet the evolving needs of the customer.

SECURITY

OVER ONE-THIRD OF CYBERSECURITY TECHNOLOGIES USED BY INDIAN COMPANIES ARE OUTDATED

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t is more critical than ever for companies in India to refresh the technologies and solutions in their cybersecurity infrastructure, according to findings of the latest study by Cisco released today. Titled “Security Outcomes Study Volume 2”, the study highlighted that 37 percent of cybersecurity technologies used by companies in India are considered outdated by security and privacy professionals working at these organizations.

The study is based on a global survey of more

than 5,100 security and privacy professionals across 27 markets. This includes more than 2,000 professionals from 13 markets in Asia-Pacific. The study aims to determine the most impactful measures teams can take to defend their organizations against the evolving threat landscape. Respondents, including professionals from companies in India, shared their approaches to updating and integrating their security architecture, detecting and responding to threats, and staying resilient when disaster strikes.

Respondents from India also consider their cybersecurity infrastructure unreliable and complex, with 33 percent and 40 percent respectively highlighting this in the survey.

The good news is that companies in India are addressing this by investing in modern cybersecurity technologies to improve their security posture. Nearly nine in 10 (89 percent) respondents in India said their company is investing in a ‘Zero Trust’ strategy, with 44 percent saying their organization is making steady progress with adopting it and 45 percent saying they are at a mature state of implementing it. In addition, 88 percent of respondents said their company is investing in Secure Access Service Edge (SASE) architecture, with 44 percent making good progress with adoption and a similar number saying their implementation is at mature levels.

These two approaches are crucial to building a strong security posture for companies in the modern cloud-first and application-centric world.

Organizations are facing multiple challenges while operating in this environment, including complexity in connecting users to applications and data across various cloud platforms, inconsistent security policies across disparate locations and networks, difficulty in verifying the identity of users and devices, lack of end-to-end visibility of their security infrastructure, etc.

SME CHANNELS 21 DECEMBER 2021

SECURITY

DELL TECHNOLOGIES AND AWS COLLABORATE TO HELP CUSTOMERS PROTECT THEIR DATA FROM RANSOMWARE ATTACKS

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ell Technologies and Amazon Web Services,an Amazon.com, Inc. company, are bringing Dell’s cyber recovery vault to the AWS Marketplace with the launch of Dell EMC PowerProtect Cyber Recovery for AWS. Through the AWS Marketplace, customers can easily purchase and deploy an air-gapped cyber vault from Dell, the leading provider of data protection appliances & software globally1, to help securely protect and isolate data away from a ransomware attack.

Dell EMC PowerProtect Cyber Recovery for AWS provides multiple layers of protection with

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a modern approach that allows AWS customers to resume normal business operations quickly and confidently after a cyberattack. The solution moves a customer’s critical data away from the attack surface, physically and logically isolating it with a secure, automated operational air gap.

Unlike standard backup solutions, this air gap locks down management interfaces, requiring separate security credentials and multi-factor authentication for access.

“Data is a strategic asset and protecting it against ransomware and other cyberattacks is critical for organizations to make informed deci-

sions about their business and thrive in today’s digital economy,” said David Noy, vice president of data protection product management, Dell Technologies. “By teaming with AWS, we are offering customers a cyber recovery solution that isolates business-critical data away from an attack with an air-gapped cyber vault, helping organizations reduce risk and protect data with confidence after a successful cyberattack.”

As organizations continue to adopt diverse IT infrastructures, across the public cloud and on-premises environments, data protection solutions can improve data security. According to the 2021 Dell Technologies Global Data Protection Index survey of 1,000 global IT decision makers of which 250 are from APJ (Australia, India, Japan, Singapore, and South Korea), Global: 67%, APJ: 66% of organizations lack confidence that all business-critical data can be recovered in the event of a destructive cyberattack. Dell EMC PowerProtect Cyber Recovery for AWS helps customers address the increasing risk of ransomware and other cyberattacks.

Lucas Salter, general manager, Data Protection Solutions, Asia Pacific & Japan, Dell Technologies added, “Across APJ, 82% of companies are concerned their organization’s existing data protection solutions won’t be able to meet all future business challenges. Moreover, 70% of companies are struggling to find suitable data protection solutions for cloud native applications. Our collaboration with AWS is timely as it delivers integrated capabilities to help customers maintain continuity, scale new opportunities for growth, enable greater data mobility, and more importantly, future proof their IT operations.”

GUEST ARTICLE

CITRIX

CITRIX TOPS IN SECURING REMOTE WORK Company named among world’s best cyber security solutions by Expert Insights With employees working from anywhere using devices of their choice, companies must defend an expanded attack surface against an increasing number of threats. And according to Expert Insights, Citrix Systems, Inc. (NASDAQ: CTXS) is among the best solutions they can use to do it. The leading cybersecurity resource and review platform announced its 2021 Best-Of Cybersecurity Awards, and Citrix was among the winners in two categories.

Designed to recognize the world’s best cybersecurity companies and products, the Expert Insights’ Best-Of Cybersecurity Awards leverage research

by Expert Insights’ independent technical analysts and editorial team, customer feedback and industry recognition to identify the most innovative and powerful solutions on the market. Citrix received awards for its Citrix Gateway™ and Citrix Endpoint Management™ solutions on the basis of their: · Innovative product features · Ease of use · Strong market presence · High customer satisfaction scores Citrix Gateway is a comprehensive, Zero Trust Network Access (ZTNA) solution that enables IT organizations to secure web, cloud and mobile applications, across all devices with adaptive security measures that provide access based on user role, location, and device state. With Citrix Gateway, IT organizations can empower remote employees to stay productive without compromising their experi-

ence or security.

As noted by Expert Insights, “Citrix Gateway allows users to connect with their work desktops from anywhere, including on mobile devices.

Customers have praised the solution for its fast connections, which make it suitable for organizations working with active client relationships. This also makes it a great solution for enterprises with employees around the world connecting across different time zones, when it might not be possible to get into the office.”

Citrix Endpoint Management is a comprehensive unified endpoint management solution for managing applications, data and devices via one integrated platform. Using Citrix Endpoint Management, IT can bring every app and endpoint into a single, unified view to deliver the digital workspace users need to engage and be productive, and Expert Insights recommends it as “a strong solution for enterprises that want unified endpoint management they can roll out quickly and easily scale to grow with their workforce.”

Citrix delivers a complete range of solutions that ensure high-performance access to any app, over any connection, no matter where users are working to empower secure, hybrid work.

SME CHANNELS 23 DECEMBER 2021

PARTNER CORNER

Ingram Micro India is pleased to announce distribution agreement with Syenergy Environics Ltd. – a leading provider of Radiation Protection solutions and products. Under the terms of the agreement, Ingram Micro will distribute Environics solutions to help in enhancing both well-being as well as productivity while protecting against any ill effects caused by e-pollution.

In the modern world, a rapidly evolving work culture is being revolutionized by wireless communication technology provides us with a myriad number of tech-enabled ways to make our life comfortable. However, on the other side, the adverse impact of the same technology such as exposure to radiation that causes serious health issues is a major concern.

Syenergy Environics is in a business committed to protecting mankind from the ill effects of both natural radiations emanated from the earth’s core as well as the radiation emitted by man-made wireless communication devices. At Environics, it strives hard to provide customers exactly what they need to protect themselves through neutralizing any ill effects.

Commenting on the partnership Sanjay Achawal, Executive Director Product and Sales at Ingram Micro said, “Ingram Micro India together with Syenergy Environics Ltd. are committed to

24 SME CHANNELS DECEMBER 2021

INGRAM MICRO INDIA SIGNS DISTRIBUTION AGREEMENT WITH SYENERGY ENVIRONICS LTD. facilitating protection, while enhancing utility and effectiveness of products and services enabling healthier homes & productive workspaces.

Pranav Poddar, Director at Synergy Environics Ltd. said, “Environics is scaling up its retail and digital footprint across India and is extremely proud to join hands with Ingram Micro to lever-

age their robust network across Mobility & IT Retail, as well as E-tail to distribute its products.

Environics has a mission to touch the lives of 100 million people through its products and solutions by 2023 and the partnership with Ingram Micro will contribute immensely towards achieving this mission.

GUEST ARTICLE

TECHNOLOGICAL TRENDS 2022

P V VAIDYANATHAN, Co-Founder and CEO, Process IT Global

Several organisations actually emerged stronger in 2021 in terms of business continuity, after having experienced the deep impact of the Covid-19 pandemic. The key reason for this dramatic shift can be easily attributed to adoption of digital transformation and technological innovations.

Many technological trends in 2022 focus on delivering efficiency and growth with rapid digitisation and automation. Adopting them and ensuring the trends are integrated in to the business operations will propel organisations to achieve their business goals in the coming year.

Greater focus on Hyper-automation Yes, we are already familiar with how automation in businesses is increasing efficiency in operations with far fewer errors across the entire supply chain.

It ensures effective use of data and provides consistency in products and services. Hyper-automation is the next step, which involves Robotic Process Automation (RPA), Process Mining, Advanced Analytics, Artificial Intelligence (AI) and Machine Learning (ML), Intelligence Business Process Management and other advanced tools. Its adoption leads to dramatic increase in productivity, delivery of better business outcomes, wherein the workforce can be given higher order roles and be trained in them. Business agility increases to a great extent and there will be an acceleration in the complex tasks handled by the trained manpower. Digital workers will take over mundane, repetitive day-to-day work as end-to-end work-flows get automated.

Some industries that will leverage hyper-automation include, Banking and Financial Services, Government and Public Sector, Manufacturing, Life-sciences, among others.

AI and ML technologies gain further importance In the year 2021, data scientists spent a significant amount of their time in tedious tasks of cleaning, integrating, processing and preparing data and training models. However, the time of these highlyskilled professionals are precious and should not be wasted on such operational issues. Year 2022 will see more of AI and ML tasks becoming automated enabling the data scientists to focus on configuring and perfecting algorithms.

Furthermore, Proof of Concept phase of AI of 2021 will be replaced by AI-first approach across

organisations. AI-ML models will be leveraged for improving their business processes. AI use will become more strategic across all business units, as the technology becomes an integral part of the system providing real-time insights. Developers, Employees, Customer and Partners across companies of all sizes will have access to AI-ML models.

Extensive adoption of AI will be seen in Retail, Manufacturing, Healthcare, BFSI and other industrial verticals.

Managing Hybrid and Multi-cloud architecture crucial There will be significant growth in the multi-cloud management market, driven by elimination of vendor lock-ins reducing the dependency on a single vendor. Customers can negotiate with other vendors for better pricing and SLAs, besides agility, elasticity and scalability. A growing demand for higher agility, automation and increase in the adoption of containerisation and microservices for cloud-native applications are also promoting the multi-cloud strategy for organisations.

In addition to adopting multi-cloud, businesses will focus on Hybrid-cloud architecture, which includes multiple cloud services from public as well as private cloud providers. This system offers the cost-optimisation and scalability of public cloud in addition to the control, security and compliance of the private cloud.

With Cloud-first strategy going mainstream, it becomes all the more important to effectively manage Hybrid and Multi-Cloud environments in 2022.

Cybersecurity Mesh will gain further traction With Remote working culture and BYOD adoption, the earlier traditional security perimeter is invalid today, with every individual user becoming the new perimeter. Such an environment and network demand a Cybersecurity Mesh Architecture (CSMA). This supports organisations in the delivery of an integrated security structure and posture to ensure all IT and networking assets are secure irrespective of their location.

SME CHANNELS 25 DECEMBER 2021

INTERVIEW

MANISH ALSHI, HEAD OF CHANNELS AND GROWTH TECHNOLOGIES (INDIA & SAARC), CHECK POINT

WE HAVE SEEN THAT SECURITY AS A SERVICE IS A VERY ATTRACTIVE PROPOSITION TO CUSTOMERS

BY SANJAY MOHAPATRA

sanjay@smechannels.com

How is the channel business?

The channels have been the backbone of our go-to-market strategy. There was a brief period wherein COVID did hit all of us, even as we were trying to kind of mitigate the threats and also really trying to figure out the best way possible.

But over a period of time, all of us have matured and have found a way of working, including our customers, partners, and ourselves to keep the interactions going. Business doesn’t stop, so what serves the business also doesn’t stop. Over the last 4-5 months the flow has been steadily increasing and we have seen customers starting to reinvest into some of these critical aspects of threat prevention, and building up the security walls within the organization.

Technology has seen a sea change—new technologies coming to counter attacks and

26 SME CHANNELS DECEMBER 2021

ransomware looming large. What do you have to offer and how are channels aligned?

I will break it down into two or three different elements. Considering the geopolitical situation that India cyber security threats are significant across industry verticals. With the proliferation of mobile devices across end-users, the surface area is expanding. There has been a consistent rise in the number of cyberattacks, and most are ransomware and Check Point has always stayed ahead of the curve with futuristic solutions.

From the channel perspective we revamped the channel program in 2020 focussing upon three key tenets. First was to ensure deeper collaboration with partners. Second, ensure higher profitability and we took a lot of initiatives. And the last important element was customer stickiness where we ensured that customers had better implementation experience with us. As we got into 2021, we spruced it up and doubled down our investments

to ensure partners complete necessary certifications and stepped-up demand creation activities.

We have onboarded more than 125 new partners this fiscal and conducted a partner trust survey

INTERVIEW

“CONSIDERING THE GEOPOLITICAL SITUATION THAT INDIA CYBER SECURITY THREATS ARE SIGNIFICANT ACROSS INDUSTRY VERTICALS.”

which has really helped to fine tune the strategy.

Can you walk us through with the state of the market and a

glimpse into your competitive positioning with regards to partner strategy?

We are seeing a normalized work culture that existed in the pre-pandemic era, and we are seeing increased traction amongst customers. We have intensified our engagement on the back end of the revised program and doubling down on our investments with partners and pumping in a lot of money to assist in demand creation. We have an extremely strong technical base of resources and we are diverting a lot of towards partner certifications aiming to train at least 100 partner technical professionals across the country.

The third aspect of our partner program rewards extends to the partner sales rep. For example, we had launched a new customer rebate program wherein for every new customer that the partner brings on the table, we have a backend rebate program to reward efforts.

dent on the cloud, cloud security, SaaS, zero trust and stuff like that.

Now, are you seeing similar kind of evolution among partners?

We are seeing loads of customers moving towards the Cloud and it’s a continuous journey for customers. Majority of customers are in a hybrid structure with a part of their infrastructure still residing within their own premises. Check Point has also evolved its product portfolio to have a very specific set of cloud security solutions including network security; coverage for cloud deployments; posture management.

A lot of applications are being developed for the cloud and our effort is to shift left and work with organizations to embed cloud security solutions into the application itself. Check Point’s CloudGuard comprises a suite of security solutions in the cloud domain.

Partners have evolved in several directions around cloud. MSSPs who have jumped into the fray, starting with co-location services and expanding services; value-added resellers have been evolving to offer a mixed bag of solutions.

The third stream of the partners are born in the cloud. So in terms of the partner programs, we have tried to embed ourselves into the business strategies of different partners. Each of those partner segments are tweaking their business strategies to ensure that they are not left behind.

MSSP are becoming a preferred option amongst customers. What initiatives have you taken to help other partners graduate into the MSSPs? We have seen that security as a service is a very attractive proposition to customers. Customers can also take advantage of a strong technical capabilities of a partner organization to manage threats and prevention strategies, which means partners need to enhance technical skills and capabilities. And that’s where an MSSP model starts evolving. From an adoption perspective, we have seen cloud service providers and telcos get into the MSSP model in the first phase, and now we are seeing some value-added resellers are trying to get into the MSSP domain.

Recently, we have signed off with a telecom provider for MSSP services and are in talks with about five to seven other partner organizations.

As we get into FY 2022 MSSP is going to be one of the key pillars of our go-to-market strategies.

The market has evolved from a traditional one to more depen-

SME CHANNELS 27 DECEMBER 2021

CASE STUDY

HEADLINE: NSE IT LIMITED TRUSTS MATRIX VIDEO MANAGEMENT SYSTEM TO STRENGTHEN THEIR EXISTING SECURITY

Industry: BFSI

is running India’s largest network of 229 Test centres across 227 countries of India. The firm has worked with more than 150 customers across India, the US, and the Middle East.

Products

Challenges

1. SATATYA SAMAS LE - 1 NOS 2. SATATYA SAMAS CAM50 - 9 NOS 3. SATATYA SAMAS USER1 - 30 NOS 4. SATATYA SAMAS LE AUP

NSE IT was in requirement of a video surveillance solution that could manage their 450 IP cameras centrally. Also, they wanted a solution that could help them control all the devices through a single system and not multiple systems to control multiple devices. Next, a major challenge for them was the search for a system that could provide them with zero downtime. Further, they wanted a system where multiple users could simultaneously log in to the system and monitor the premises without the other one getting logged out.

Customer Name: NSE IT Limited

Introduction NSE IT Limited is a global technology enterprise, it focuses on delivering excellence in complex digital environment primarily in banking, insurance, capital market ecosystem, and online examination. The firm has three distinct business units - Digital Transformation, Digital Examinations, and Cyber Security and is powered by a workforce of 1500+ professionals who are certified technology and business domain experts. With 20+ years of experience, the firm is renowned for its expertise across large-scale complex digital implementations. Apart from providing seamless next-generation solutions to industries, the firm

28 SME CHANNELS DECEMBER 2021

Solution Matrix delivered its proactive security solution SATATYA SAMAS - developed on cutting-edge technologies that can monitor up to 65,535 cameras and can connect up to 1000 users in the system. The solution provided NSE with centralized control over all their surveillance devices.

Also, it eliminated a major challenge of zero downtime. SATATYA SAMAS offers redundancy by switching to a redundancy server or failover server where if the server or network fails, the redundant server will start recording the video footage automatically. The selected IP devices will be shifted to the redundant server in less than 60 seconds. Again, SAMAS provided them with the benefit of concurrent user login.

For further information, please Visit/ Website

REVIEW

PRODUCT

ANT ESPORTS ICE SERIES MID TOWER CHASSIS

RAPOO VH710

BY MANAS RANJAN

info@smechannels.com

WHEN GAMING ON A BATTLEFIELD, you need to have an edge over your opponent.

With good surround sound audio, you have a higher chance to accurately pinpoint your enemy’s location and act immediately. With its latest VH710 Gaming Headset, RAPOO promises you to provide a virtual 7.1-channel surround sound environment enabling you to distinguish and detect the direction of the sound clearly.

SALIENT FEATURES • Virtual 7.1 channel audio output brings you a stunning surround sound experience • Cool RGB LED backlight • Headset with controller enables you easy to launch multifunction • Sound unit with 50mm drivers, showing every sound details • ENC single microphone with de-noising function, clear and stable calls • Lightweight design with a flexible headband suspension system • Built with Ultra-strong and durable materials • Customized driver configuration interface allows you to customize voice modes freely • Wired Gaming headset with USB interface

PRICING AND AVAILABILITY: The RAPOO VH710 Virtual 7.1-Channel Gaming Headset can be purchased from online and offline stores at an affordable price of Rs 3,999. It comes with a Limited Replacement Warranty of 1 Year from the date of purchase.

THE NEW LAUNCHED ANT ESPORTS MID TOWER COMPUTER CASES ARE STUPENDOUS AND HIGH-PERFORMANCE GAMING CABINETS THAT COMES WITH AN RGB STRIP ON FRONT PANEL ALONG WITH AN LED CONTROL BUTTON. THESE GAMING CABINETS ARE KNOWN FOR ITS BLACK MATTE FINISH AND ADVANCED HEAT DISSIPATION SYSTEM. IN ADDITION TO THESE PRODUCTS COME WITH CABLE MANAGEMENT SUPPORT/SEPARATE ZONE FOR POWER SUPPLY AND OTHER COMPONENTS, COMPLEMENTED WITH TRANSPARENT ACRYLIC SIDE PANELS.

FEATURES OF ICE-130AG MID TOWER CHASSIS: • Black Glossy Finish, Transparent Side Panel • Fan Support : 120 mm x 3 Front, 120 mm x 2 Top, 120 mm x 2 Bottom, 120 mm x 1 Rear • Support 2 x HDD and 2 x SSD, 7 PCI Slots • Liquid Cooler Support : 120 / 240 mm x 1 Front, 120 mm x 1 Rear

FEATURES OF ICE-120AG MID TOWER CHASSIS: • Black Glossy Finish ,Acrylic Side Panel • Support 2 x HDD and 2 x SSD, 7 PCI Slots • Fan Support : 120 mm x 3 Front, 120 mm x 2 Top, 120 mm x 2 Bottom • Liquid Cooler Support : 120 / 240 mm x 1 Front, 120 mm x 1 Rear • Cable Management Support , Separate zone for Power Supply and other components

PRICING AND AVAILABILITY: These new ICE series Mid Tower Chassis are exclusively available at Rs 2,999 only at Amazon store. For more details of the product refer the below links: https://www.amazon.in/dp/ B08D6G6LMK?ref=myi_title_dp https://www.amazon.in/dp/ B08CGCRNMS?ref=myi_title_dp

SME CHANNELS 29 DECEMBER 2021

PRODUCT PRODUCT

NETGEAR MATRIX

MATRIX PRASAR UCS Matrix PRASAR UCS, an Enterprise Unified Communication Server connects internal and external decision-makers at multiple locations for effective communication and real-time collaboration. It enables enterprises to enhance business processes by unifying communication mediums to simplify the daily workflow and increase their response time. Being a pure IP solution, PRASAR UCS is a single box solution, scalable up to 2,100 users, as per future communication needs of the organization. Bring people together anytime, anywhere, and on any device with our integrated collaboration infrastructure for voice and video calling, messaging, and mobility.

Key Features: • Scalable up to 2,100 UC Users • Up to 550 Concurrent Calls • Up to 99 SIP Trunks • 248 VoIP Channels • Corporate Directory Integration • Multilingual IVR – 128 Auto-attendant Menus • 64 Party Simultaneous Conference – 21 Three-party Conference • 1U Enclosure • 64 Ports Voice Mail System – Record Conversations • Presence Sharing – BLF Notification • Unified Messaging • Redundant Power Supply Port n For further information: Visit Website

UNLOCK OPPORTUNITIES FOR BUSINESS THROUGH NETGEAR’S INSTANT CAPTIVE PORTAL New Delhi, December 24, 2021: Guests in a hotel not only want WiFi, but in many cases need it, and expect their host to provide it. A Captive Portal is one of the best ways to safely and efficiently connect guest devices to your business via WiFi for the last few dozen meters of connectivity in the modern world. Guest WiFi should be Safe, Secure and Useful. This is where a Captive Portal plays an important role and is considered very useful for businesses and schools hosting WiFi. Various Uses of Captive Portal are: • Improve customer experience with fast and secure WiFi • Enhance brand image and credibility through professional portal customizable settings • Understand customers and build detailed customer profiles with data collected by Captive Portal • Log all WiFi access for a whole year for traceability and security • Boost marketing activities with tailored and timely communications A captive portal is a web page that customers use to access public WiFi networks. NETGEAR Instant Captive Portal gives the small and medium business owners the ability to set up a professional captive portal within minutes, with features and capabilities similar to an Enterprise-level captive portal.

HOGAR’S

HOGAR’S SMART CURTAIN MOTORS A perfect combination of aesthetics that complements your beautiful home or office, Hogar’s Smart Curtain products are completely retrofit, elegantly designed, and offers a plug-and-play solution with the minimal DIY configuration process. The smart curtain motors that comes in two product families, VEIL and REGALE, can be installed, configured, and included into your smart home eco-system in just 2 minutes, through elegantly designed sleek remotes, smart apps and even with voice commands.

Considering various parameters of your home and office needs, the curtain range is designed with customisable tracks that gets adjusted to any length, thus making it highly compatible with any given size of doors or windows. Both, VEIL and REGALE product range also lets you control and schedule your curtains and blinds with predefined auto modes, supporting different lengths and to scale of 75%, 50%, and 25% through Hogar SE App and Hogar Pro App respectively.

The uniquely designed efficient motors offer high & balanced torque for smooth movement and operates almost at negligible noise levels, thus making Hogar Smart Curtain range the best-in-class in its category.

30 SME CHANNELS DECEMBER 2021

n For more details please visit https:// hogarcontrols.com/automatic-curtain-kits/

Please Contact

Iris Global Services Pvt Ltd 1, Bypass Road, Mahipalpur, New Delhi - 110037 Achin Kumar : +91 9873592171

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Date of Publication: 13 of Every Month Date of Posting: 15 & 16 of Every Month