November Issue 2021 by SME Channels

PLUS

Vertiv Completes Acquisition of E&I Engineering Ireland Limited /06 www.smechannels.com

India’s leading IT magazine for channel business VOLUME 12 | ISSUE 09 | PAGES 32 | NOVEMBER 2021 | RS. 20/-

GUEST ARTICLE / 18

NETWORKING / 23

Must-Know keys to business Readiness success.

R&M’s Simpler Planning of Data Center Cabling.

WE ALWAYS WORK HARD TO MAKE OUR

PARTNERS’

EASIER P/26

VENKATRAMAN D (Executive Director Sales & Strategy) Crayon

INTERVIEW / 26

We Always Work Hard To Make Our Partners’ Life Easier.

PLUS

Dell Technologies Edge Advancements Extend IT beyond the Data Center Pg: 15 www.smechannels.com

India’s leading IT magazine for channel business GUEST ARTICLE / 18

Must-Know keys to business Readiness success.

NETWORKING / 23

R&M’s Simpler Planning of Data Center Cabling.

INTERVIEW / 26

We Always Work Hard To Make Our Partners’ Life Easier.

MY EXPERIENCE EDITORIAL

TIME TO COMPLEMENTING EACH OTHER AND ENABLE HEALTHY MARGIN SANJAY MOHAPATRA

sanjay@smechannels.com

Dear Friends Two months to go for the end of the year but people have started celebrating. For last 4-6 quarters used to work from home restricting themselves into single rooms in their homes or some remote locations. Now since there is a sense of novelty, at least of the year, people are happy about it. From the IT market perspective, the entire country is gung-ho about the growth. There is an increased budget from the customers and OEMs have also set aside good marketing budgets this quarter. People have started moving out and meeting people in physical events but with optimum caution. Cloud adoption is moving to the next level and also the data center requirements. Investment on cyber security is skyrocketing. On the other hand, partners business is mostly likely going through a better phase now. The fierce competition is now slowly changing for friendly competition and in many cases complementing each other. This is heling the partners to expand geographies without having any offices in multi locations. They are trying to leverage each other’s strength. Progressive partner associations like ISODA and ASIRT are paving path for the partners partner bonding. From time to time, they are organizing meets and orientation get together to educate and encourage partners for closely working with each other. This has enabled the partners to gain better market position and geographies also. Earlier these partners used to work in silos and addressing the bit they were expert in but now they can take any project opportunity coming to them and addressing the customers requirement in any location. The biggest challenge for the customers has been the post sales services, which is the biggest weakness for the partners too but having worked closely with each other this weakness has become a strength for many of the partners. I must congratulate the partners who have made such arrangements with each other and encourage others to enter into this type of arrangements. Apart from entering into good business opportunities margins remaining healthy, which otherwise used to be eroded earlier times. Keep it up and keep doing good work.

Vertiv New Line of Local Rack Access Consoles with Integrated KVM to Simplify Data Center Management in Asia The Vertiv CLRA local rack access console features an 18.5 inch LCD panel and optional, integrated 8 or 16 port KVM that fits in the same 1U space, saving room while increasing management and functionality. Vertiv CLRA is now available exclusively in Asia. The Vertiv CLRA local rack access console simplifies access and management for data center managers who are managing a single rack or multiple sites across different locations. The console supports high definition video resolution and includes nextgeneration rails that allow seamless installation into the racks without any tools. This device allows quick and easy access to multiple servers, making software upgrades, troubleshooting and system monitoring more convenient and less time consuming.

FEATURES: VERTIV CLRA IS COMPATIBLE WITH AVOCENT® DSVIEW MANAGEMENT SOFTWARE, FOR A SINGLE POINT OF DATA CENTER INFRASTRUCTURE MANAGEMENT. FINAL WORDING: WITH TOUCH PAD AND USB PASS THROUGH PORTS, IT PROVIDES AN OPTIMUM COMPUTING EXPERIENCE.

SME CHANNELS NOVEMBER 2021

contents

Trusted Advisor of Channel Business

VOLUME 12 ISSUE 09

2021

NOV r tne Par ner Cor

Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Sub Editor: Nidhi Shail Designer: Shadab Khan Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Vaishali Shukla Circulation and Printing: Rajkumar Hansa SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 / 8587835685 sanjeev@smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 Mumbai Tahmeed Ansari 2, Ground Floor, Park Paradise, Kay-Bees CHS. Ltd.,Opp. Green Park, Oshiwara, Andheri (west), Mumbai - 400 053. Ph. +91 22 26338546, Fax +91 22 26395581 Mobile: +91 9967 232424 E-mail: Info@smechannels.com Kolkata S Subhendu BC-286, Laxmi Apartment, Kestopur Kolkata-700101 Phone: 9674804389

Iris Global enables Digitech Computers with supplies of 2,200 HP Desktop Computers, Multifunction Printers & UPS for their prestigious Delhi Govt Education Project worth 18 Cr / 16

EDITORIAL OFFICE Delhi: 6/103, (GF) Kaushalya Park, New Delhi110016, Phone: 91-11-41657670 / 46151993 info@ smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 E-Mail info@ accentinfomedia.com

GUEST ARTICLE

BUSINESS REDINESS / 18 “Must-Know keys to business Readiness success.”

Printed, Published and Owned by Sanjib Mo-

NETWORKING

hapatra

R&M’S / 23

Place of Publication: 6/101-102, Kaushalya

“R&M’s Simpler Planning of Data Center Cabling.”

Park, Hauz Khas

more inside INTERVIEW LIFE EASIER / 26

“We Always Work Hard To Make Our Partners’ Life Easier.”

New Delhi-110016

Phone: 91-11-46151993 / 41055458 Printed at Karan Printers, F-29/2, 1st floor, Okhla Industrial Area, Phase-2, New Delhi

Editorial~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 03 Snippets~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 06 Product~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 29

110020, India. All rights reserved. No part of this publication can be reproduced without the prior written permission from the publisher. Subscription: Rs.200 (12 issues) All payments favouring: Accent Info Media Pvt. Ltd.

SME CHANNELS NOVEMBER 2021

Powering a work-from-anywhere world. At LogMeIn, we’re proud to help our partners support tens of millions of people in businesses around the world as they connect and collaborate, support employees and customers, and secure their workforces – from anywhere.

Learn more about the LogMeIn Partner Network and our portfolio of remote work products at LogMeInInc.com/Partners

SNIPPETS PRODUCT | CHANNEL | CONSULTING | SERVICES

for more log on to smechannels.com

Vertiv Completes Acquisition of E&I Engineering Ireland Limited Vertiv Holdings Co announced that Vertiv Holdings Ireland DAC, a private company limited by shares incorporated in Ireland Vertiv International Holding Corporation, an Ohio corporation (the “US Buyer” and together with the Irish Buyer, the “Buyers” and each a “Buyer”) and Vertiv successfully completed its previously announced acquisition of E&I Engineering Ireland Limited, a private company limited by shares incorporated in Ireland, and its affiliate, Powerbar Gulf LLC, a foreign direct investment, a non-freezone limited liability company incorporated and registered

in Ras Al Khaimah Economic Zone-Government of Ras Al Khaimah (collectively “E&I”). “We are pleased to officially welcome the E&I team to Vertiv,” said Rob Johnson, Vertiv’s Chief Executive Officer. “Throughout this process, we’ve quickly reaffirmed that the impressive E&I team is rich in talent and strong in capabilities. This combination is a real-world example of two companies coming together to powerfully amplify their collective ability to create value for customers, employees and shareholders.”

SME CHANNELS NOVEMBER 2021

which includes prominent players such as Adobe, Salesforce, SAP, Pega, to name a few, to have received an above average “Overall Rating” of 4.6/5 and an 88% “Willingness to Recommend”. “We are immensely proud to be recognized as a Gartner Peer Insights as Customers’ Most Loved Platform globally for 2021 for Multichannel Marketing Hubs,’’

said Kalpit Jain, Group CEO, Netcore Cloud. “At Netcore Cloud, we attribute this success to our unique way of engaging with brands that has gained us the trust of our customers. This win has demonstrated our continued focus and passion to delight customers across all digital points, every single time. Our full-stack approach has been a key differentiator in terms of

prioritizing our customer’s KPIs and driving them northwards, and this is something that has been well appreciated by our customers the world over. This recognition validates our continued focus on customer success regardless of the industry and we look forward to expanding into new geographies and empowering our growing customer-base with AI-driven marketing.”

PMP

Peak Throughput up to

1.2Gbps

SNIPPETS

Cisco Simplifies Software and Services Buying Program at Partner Summit 2021

HelpSystems Acquires Enterprise Data Loss Prevention Leader Digital Guardian

At their 26th annual Partner Summit conference, Cisco announced a new Enterprise Agreement (EA) to make it easier for partners and customers to buy, sell, and manage Cisco software and services. The single contract increases access to Cisco’s portfolio and solutions, offering predictable costs, more choice, and greater flexibility for organizations looking to accelerate their digital transformation. “Cisco’s new Enterprise Agreement gives our customers and partners a powerful, simple, and extremely flexible way to buy and consume our great software products,” said Gerri Elliott, EVP, Chief Customer and Partner Officer, speaking at Cisco Partner Summit 2021. “Our incredible partner ecosystem has already built a multi-billion dollar software business but we’re clearly just getting started. Innovations like the ability to shift investments across the portfolio will help us better serve our customers, push further into our business transformation, and drive higher profitability for our partners.” The new Cisco Enterprise Agreement is a cornerstone of Cisco’s ongoing transformation and commitment to supporting partner profitability, as well as streamlining the customer experience. Since their introduction more than 10,000 customers have purchased software & services via the Cisco Enterprise Agreement.

HelpSystems has announced the acquisition of Digital Guardian, the industry’s only SaaS provider of data loss prevention (DLP) solutions for large and mid-sized organizations. Digital Guardian’s solutions give customers visibility and protection of their data across many operating systems and applications. The company also provides a popular managed service that operates as an extension of their customers’ security teams to protect sensitive data from threats originating inside and outside the organization. The team and solutions from Digital Guardian will fit into HelpSystems’ data security portfolio, and combine with powerful security solutions such as GoAnywhere, Clearswift, Agari, and Titus. In addition to extending HelpSystems’ DLP capability, this acquisition further improves the company’s ability to categorize, or classify, data and protect it across a wide set of applications and operating systems. “Our global customers look to us to provide them with powerful solutions and services to support all of their cybersecurity needs, and the data protection expertise the Digital Guardian team brings to HelpSystems is second to none,” said Kate Bolseth, CEO, HelpSystems.

IT Spending in India to Reach $100 Billion in 2022

EXECUTIVE MOVEMENT

INFOGAIN APPOINTS ANIL KAUL, PHD AS ITS CHIEF AI OFFICER Table 1. India IT Spending Forecast (Millions of U.S. Dollars) 2021 2020 2020 Spending Growth Spending (%) Communication Services

2022 2021 Growth Spending (%)

2022 Growth (%)

22,999

24,000

4.4

24,551

2.3

2,614

-11.3

2,764

5.7

2,859

3.4

Devices

36,014

-5.8

41,040

44,132

7.5

IT Services

16,352

18,119

10.8

19,768

9.1

7,852

9,188

10,507

14.4

85,831

1.5

95,110

10.8

101,817

Data Center Systems

Software Overall IT

JANA SMALL FINANCE BANK LIMITED APPOINTS DR. SUBHASH C KHUNTIA AS THE PART-TIME CHAIRMAN GOPINATH NATARAJAN JOINS BRIDGEWEAVE TO HEAD SOLUTIONS FOR THE ASIAN MARKET

SPICE MONEY STRENGTHENS ITS SENIOR LEADERSHIP TEAM AMID HIGH BUSINESS GROWTH Source: Gartner (December)

SME CHANNELS NOVEMBER 2021

Transforming telecommunications enriching the customer experience atos.net

SNIPPETS

Dell Technologies and VMware Drive Simplicity with New Multi-Cloud and Infrastructure Solutions Dell Technologies announces new cloud and IT offerings, co-engineered with VMware, to speed how organizations consume, manage and act on critical data. “Organizations are increasingly relying on multiple clouds and other emerging technologies to remain competitive in today’s demanding business climate, with more than 90% of enterprises expected to rely on a mix of private clouds, various public clouds and existing infrastructure within the next year,” said Jeff Boudreau, president and general manager of Dell Technologies Infrastructure Solutions Group. “Today’s announcement reinforces the value Dell and VMware offer together and further demonstrates our commitment to delivering technologies that simplify how organizations can use technology to capitalize on a data-driven, always-on economy regardless of where applications and data reside.” “The adoption of cloud computing has been in the business ecosystem for some time now. However, for a few years, organizations are relying more on a multi-cloud approach to be more competitive in today’s evolving business landscape.

Symbiosis partners with ATechnos to launch India’s first-ever online education marketplace ATechnos Group, announced the launch of Symbiosis Centre for Online Learning (SCOL), India’s first online education marketplace. This new innovative e-learning platform offers various degree courses in English and Marathi medium to students from all sections of society at affordable cost. SCOL platform is available in the web and mobile application versions for students to learn anywhere anytime and is powered by Almond Vingage, an internet agnostic video and audio engagement platform and Almond Virtex, a virtual and hybrid experience platform by Almond Solutions, An ATechnos Venture. Putting more light on the platform, Spokesperson Dr Atul Pati Tripathi, Director- Symbiosis Centre for Online Learning (SCOL), said, “The objective of Symbiosis Centre for Online Learning (SCOL) is to reach the unreached by offering affordable higher education to all sections of the society. Every deserving youth must get a quality education at affordable fees. Moreover, teaching pedagogy should not be a hindrance to the youth.

Qlik Expands Strategic Partnership with Google Cloud with Qlik Data Integration on Google Cloud Marketplace Qlik® deepened its strategic partnership with Google Cloud today with the debut of Qlik Data Integration® on Google Cloud Marketplace. Google Cloud customers can now seamlessly and easily purchase Qlik Data Integration alongside their investment in Google Cloud to help drive more use and value from all their data. The launch is the latest milestone in the growing relationship between Qlik and Google Cloud. Late last year Qlik launched a joint offering with Google Cloud to enable customers to drive more value from SAP data on Google BigQuery, reinforced by Qlik’s ‘SAP on Google Cloud Expertise’ designation. Just recently, Qlik achieved Premier Level partner status, and was included as a partner in the recent launch of Google Cloud Cortex Framework. These events build on Qlik’s deep integration with Google Cloud, giving customers increased confidence to successfully deploy Qlik Data Integration alongside Google Cloud to accelerate their cloud data strategies.

Vertiv Completes Acquisition of E&I Engineering Ireland Limited and its Affiliate, Powerbar Gulf LLC Vertiv Holdings Co announced that Vertiv Holdings Ireland DAC, a private company limited by shares incorporated in Ireland Vertiv International Holding Corporation, an Ohio corporation (the “US Buyer” and together with the Irish Buyer, the “Buyers” and each a “Buyer”) and Vertiv successfully completed its previously announced acquisition of E&I Engineering Ireland Limited, a private company limited by shares incorporated in Ireland, and its affiliate, Powerbar Gulf LLC, a foreign direct investment, a non-freezone limited liability company incorporated and registered in Ras Al Khaimah Economic Zone-Government of Ras Al Khaimah (collectively “E&I”). “We are pleased to officially welcome the E&I team to Vertiv,” said Rob Johnson, Vertiv’s Chief Executive Officer. “Throughout this process, we’ve quickly reaffirmed that the impressive E&I team is rich in talent and strong in capabilities. This combination is a real-world example of two companies coming together to powerfully amplify their collective ability to create value for customers, employees and shareholders.”

10 SME CHANNELS NOVEMBER 2021

Jet Media Network Raises $2.5m Seed Round to Create the Ultimate ‘Direct-To-Fan’ Mobile Experience Jet Media Network, a data-driven digital publishing company aiming to change the way in which fans interact with the biggest celebrities in the world, has closed a $2.5 million seed round led by Los Angeles Media Fund and joined by investors including 10X Capital, Gaingels, JetSynthesys, Spivy Private Capital and Equinox Systems. This announcement comes as Jet Media Network prepares to launch its first mobile app — a collaboration with former Brazil, Barcelona and AC Milan football (soccer) superstar, Ronaldinho. The platform will offer exclusive content, auctions, social media aggregation and e-commerce, with non-fungible tokens (NFTs) also among its capabilities. Jet Media Network aims to create an experience that users cannot find anywhere else, using cutting-edge technology to deliver an unrivalled icon-fan relationship. Jet Media Network continues to assemble a pipeline of high-profile athletes and celebrities, seeking to have more “ownership” of their fans and to capitalize on the creator economy with bespoke mobile destinations that create the ultimate direct-to-fan (DTF) experience. The applications will be free for users with an option for a monthly subscription to unlock enhanced benefits.

SNIPPETS

DNIF and SecurityHQ Build on Unique Analytic Engines to Detect Active Threat Campaigns NETMONASTERY NSPL announced its partnership with SecurityHQ, a global Managed Security Service Provider, delivering superior engineering-led solutions to clients around the world. By combining dedicated security experts, cutting-edge technology, and processes, SecurityHQ clients receive an enterprise grade experience that ensures that all IT virtual assets, cloud, and traditional infrastructures, are protected. Under this engagement the two companies agree to work together to bring high-calibre threat detection, entity monitoring and automated response to its prospects. This partnership will enable customers to enjoy cutbacks in total cost of ownership of the SIEM infrastructure and a reduction in cost of security operations. Today, NETMONASTERY delivers through its product DNIF HyperScale SIEM, a single window cybersecurity solution designed for enterprise Security Operations Centers (SOC), that includes a combination of a SIEM, User and Entity Behaviour Analytics (UEBA) and Security Orchestration, Automation and Response (SOAR).

CtrlS Noida Datacenter – India’s Most Sustainable and Environmental Friendly Facility

Canon India strengthens its foothold in West Bengal Marks the first installation of imagePRESS C10010VP in Eastern India Committed to lead by innovation, Canon India, one of the key leaders in the imaging industry, has today announced the first installation of one of its recently launched products imagePRESS C10010VP at T.S.P Digital, a pioneer print service provider in Kolkata. Speaking about the changes in the industry and growing market demand for the machine, Mr. Puneet Datta, Senior Director, Canon India said, “The digital print industry is recovering quite fast in 2021 and we are noticing an increased trend of shift towards digital printing even with commercial printers. This is due to the trend of shorter run lengths becoming more prominent over the past one year. The launch of our flagship mid production colour, the imagePRESS C10010VP series has coincided well to offer the best-in-class technology and reliability to customers willing to invest / upgrade their digital print infrastructure. Canon brand has always been synonymous with products that have revolutionised the digital printing industry and we are honoured to have customers who along with us have played an influential role in revolutionizing the digital printing space in India.”

The Indian Data center is a fast-growing industry predicted to cross $8 billion by 2026, while globally it is estimated to reach $112 billion by 2028. However, this sunrise industry is responsible for three per cent of global power consumption and nearly two per cent of total greenhouse gas emissions, needs to become sustainable faster than any other industry. As the world produces zettabytes of data every day, the energy consumption to store and process those data will also increase drastically. Various experts predict that the energy consumption of data centers will account for 3.2 per cent of the global carbon emissions by 2025 and will consume one-fifth of global electricity that is doubling every four years. By 2040, storing data digitally is set to create approximately 14 per cent of the global emissions. Sridhar Pinnapureddy, Founder and CEO, CtrlS says, “We have had 200 innovations since our inception and 80 of those innovations have been focused on energy efficiency.

Crestron Electronics Hosts Ahmedabad –organised “CresEmpower” for paving way for “Workplace of the Future” Crestron Electronics, synonymous for its seamless conferencing products for those in and out of the office, organised Training and Demo Session for its esteemed consultants, at Marriott, Ahmedabad. Crestron Electronics, will be hosting a series of similar multi-city events, wherein the company will be incorporating Training and Demo Sessions for its esteemed consultants nationally. The key purpose of these session(s) is to keep its associates equipped with the latest solution and technology updates. The session will serve as a gateway to the world of different UC Platforms and related technologies required for the Workplace of the Future. The brand will be doing a series of multi-city events on the similar lines all over India.

Web Werks launches a Cloud Engineering Platform – VMX In today’s software-defined competitive environments, enterprises endeavor to redefine their product portfolios to build margins, alter architectures and establish themselves in a strong market and cost position. In such scenarios, there is a pressing need for a single platform that can span private, distributed and public clouds so that operators can manage their traditional and modern applications using a consistent cloud platform. Web Werks VMX empowers its customers through software-defined products and restructuring. It bridges the gap between public and hybrid cloud, places a focus on software add-ons, builds the marketplace and ultimately creates a unique ecosystem and subscription model for cloud consumption. “The pandemic has impacted the way businesses communicate with their customers creating an accelerated urgency for CIOs to create new operating models that realign business objectives. We dug into infrastructure challenges and innovated this Cloud Engineering Platform to address and facilitate both present as well as future requirements.

SME CHANNELS NOVEMBER 2021

SNIPPETS

New Global Rackspace Technology Survey, in Association with Google Cloud, Underscores Rapid Pace of Cloud Adoption Rackspace Technology, a leading end-to-end multicloud technology solutions company, today announced the results of a new global survey, conducted in association with Google Cloud, of 1,400+ IT executives, Future of Compute, that highlights the increasingly rapid pace of cloud adoption. According to the survey, the question is no longer whether organizations should migrate to the cloud, but how they can leverage the cloud for innovation, efficiency, and growth. Global respondents for the survey include executives includes Singapore, USA, Australia, India, UK, Germany, Mexico, Colombia, Netherlands and Middle East. According to the survey More than half (51%) of all survey respondents said that 100% of their applicable infrastructure now resides in the cloud, while (49%) said they plan to move more of their workloads into the cloud as possible.

Best Power Equipments (BPE) To Expand Data Centre Market Solutions Business in India With the wider cloud adoption, IoT, Data Centre Technologies, Digital Transformation programmes of enterprises, Data Centre industry is expanding at an unprecedented pace. Keeping with this trend, Best Power Equipments (India) Private Limited (BPE), India’s leading power manufacturing brand announced that the company is strengthening and expanding its Data Centre Business Solutions in India. In the data centre category, the company already has a strong presence in BFSI, IT & ITeS and plans to expand to FMCG, Telecom & Manufacturing industries. Best Power Equipments (BPE) is also participating in the Mumbai Cloud & Datacenter Convention & Awards 2021 on 25th Nov 2021 which will have more than 250+ senior-level data centre CIO and digital infrastructure professionals under one roof. It will also have more than 25 speakers.Speaking on this expansion, Amitansu Satpathy, Managing Director, Best Power Equipments says, “Data centre market is booming in India with Mumbai and Pune major markets in India. Moreover, we have seen an increasing demand from Logistics, Ecommerce and Transportation sectors.

Google Cloud and Genesys Enable Organizations to Better Connect Customer Experiences Genesys, a global cloud leader in customer experience orchestration, and Google Cloud announced today an expansion of their strategic partnership to help organisations connect customer support and experiences in a more distributed, digital world. “Consumers have the authority to instantly change the trajectory of an organisation’s future and an industry’s relevancy,” said Tony Bates, CEO and Chairman of Genesys. “To thrive in this new customerled landscape, companies must deliver the personalised experiences people want. Google is a pioneer in deep consumer knowledge; partnering with such an innovator will be a true game-changer for customers and employees around the world.”

R&M’s Simpler Planning of Data Center Cabling “inteliPhy net has established itself as universal software for Data Center Infrastructure Management because it is surprisingly easy to use. The product covers operational requirements from the individual connector to the dashboard. With inteliPhy net, R&M is extending the application possibilities in the development process of a data center. A single and extremely simple software for managing data centers, from planning through to the documentation and monitoring of the IT infrastructure in day-to-day operations. This solution will simplify a number of business processes and generally make our lives easier,” said, Carsten Ludwig, Market Manager Data Center, R&M Data center cabling has just become simpler to plan. R&M, the globally active developer and provider of cabling systems for high-quality network infrastructures, based in Wetzikon, Switzerland, is expanding its DCIM software inteliPhy net for just that purpose. It is being equipped with selfexplanatory tools with which data center planners and service providers can design and organize network infrastructures.

12 SME CHANNELS NOVEMBER 2021

DIGEST MICRON’S NEW CRUCIAL DDR5 MEMORY DELIVERS BLAZING SPEEDS AND MASSIVE BANDWIDTH TO CONSUMERS FOR NEXT-GEN DESKTOP PCS MICRON TECHNOLOGY, ANNOUNCED THE IMMEDIATE AVAILABILITY OF MICRON CRUCIAL DDR5 DESKTOP PC MEMORY PRODUCTS THAT DELIVER UP TO 50% FASTER DATA TRANSFER SPEEDS OVER PREVIOUS-GENERATION DDR4 MEMORY, PROVIDING MAINSTREAM PC USERS WITH ENTHUSIAST-LEVEL PERFORMANCE.7 WHETHER A PC IS USED FOR BUSINESS, LEARNING, CREATIVITY, INTERACTIVE ENTERTAINMENT OR PERSONAL USE, THE COMPUTING EXPERIENCE IS DEFINED BY PERFORMANCE, FLEXIBILITY AND EFFICIENCY. MICRON’S DDR5 MEMORY TECHNOLOGY ADVANCEMENTS OFFER HIGHER BANDWIDTH PER CORE, NEARLY DOUBLING THE EFFECTIVE MEMORY BANDWIDTH8 TO PROVIDE MULTICORE CPUS WITH THE DATA THEY NEED FOR MULTI-TASKING AND OTHER DEMANDING PC APPLICATIONS.

AIRTEL AND ORACLE PARTNERSHIP ORACLE ANNOUNCED THAT THEY HAVE EXTENDED THEIR PARTNERSHIP WITH LEADING TELECOM PROVIDER BHARTI AIRTEL, TO SUPPORT THE GROWTH OF INDIA’S DIGITAL ECONOMY BY BRINGING A RANGE OF INDUSTRY LEADING CLOUD SOLUTIONS TO MORE THAN 1 MILLION ENTERPRISE CUSTOMERS. IN THIS ANNOUNCEMENT, ORACLE HAS COMMITTED TO SUPPORT THE INCREASING DEMAND FOR CLOUD SERVICES IN INDIA. THE ORGANIZATION WILL EXPAND ITS INDIA WEST (MUMBAI) REGION CAPACITY WITH NXTRA BY AIRTEL – THE DATA CENTRE SUBSIDIARY OF AIRTEL. THE EXPANDED ORACLE CLOUD MUMBAI REGION WILL BE AVAILABLE IN 2022.

BRIGHTCOM GROUP ACQUIRED 100% OF MEDIAMINT (HYDERABAD BASED FIRM) FOR ABOUT RS 566 CRORES IN CASH AND STOCK BRIGHTCOM GROUP LTD THE LEADER IN THE AD-TECH INDUSTRY, HAS ANNOUNCED THE SIGNING OF A DEFINITIVE SHARE PURCHASE AGREEMENT TO ACQUIRE 100% OF VUCHI MEDIA PRIVATE LIMITED, OPERATING UNDER THE BRAND NAME OF MEDIAMINT. MEDIAMINT IS AN END-TO-END DIGITAL CONSULTING AND DIGITAL OPERATIONS PROVIDER SPECIALIZING IN AD OPERATIONS, CAMPAIGN MANAGEMENT, CREATIVE SERVICES, DATA ANALYTICS, PLATFORM SUPPORT, DEV OPS, AND MORE. MEDIAMINT’S REVENUE FOR THE FY22 MARCH ENDING IS EXPECTED TO BE RS 187 CRORES. AFTER THE ACQUISITION, MEDIAMINT WILL CONTINUE ITS STRONG TRAJECTORY SERVING ITS GROWING LIST OF ENTERPRISE AND MARKET-LEADING CLIENTS. MEDIAMINT’S LEADERSHIP TEAM, INCLUDING NEELIMA MARUPURU, ANUSH KUMAR, JASON RIBACK AND AASHAY PARADKAR, WILL CONTINUE TO HELP GUIDE THE RAPID GROWTH OF THE BUSINESS.

SNIPPETS

Netcore Cloud is the Only Customers’ Choice in Gartner Peer Insights 2021 “Voice of the Customer” Report for Multichannel Marketing Hubs Globally recognized martech SaaS Company, Netcore Cloud, today announced that it has been named a 2021 Customers’ Choice in Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs. According to the report, Netcore Cloud is the only platform to have won the distinction this year. The company is also the only vendor among the 17 analyzed, which includes prominent players such as Adobe, Salesforce, SAP, Pega, to name a few, to have received an above average “Overall Rating” of 4.6/5 and an 88% “Willingness to Recommend”. Last year, Netcore Cloud was featured as one of the top 3 Multichannel Marketing Hubs players to get Customers’ choice, while this year, it is the only one.

HelpSystems Acquires Enterprise Data Loss Prevention Leader Digital Guardian HelpSystems has announced the acquisition of Digital Guardian, the industry’s only SaaS provider of data loss prevention (DLP) solutions for large and mid-sized organizations. Digital Guardian’s solutions give customers visibility and protection of their data across many operating systems and applications. The company also provides a popular managed service that operates as an extension of their customers’ security teams to protect sensitive data from threats originating inside and outside the organization. The team and solutions from Digital Guardian will fit into HelpSystems’ data security portfolio, and combine with powerful security solutions such as GoAnywhere, Clearswift, Agari, and Titus. In addition to extending HelpSystems’ DLP capability, this acquisition further improves the company’s ability to categorize, or classify, data and protect it across a wide set of applications and operating systems.

Equinix Opens Global Center of Excellence in India to Drive Innovation for Digital Transformation Equinix, the world’s digital infrastructure company, announced the opening of its Global Center of Excellence (GCoE) in Bengaluru, India. The GCoE will contribute to the development of innovative, automated and scalable digital technologies to improve the digital infrastructure resilience of our customers and employees. As the fifth-largest economy in the world, India is a high-growth digital market experiencing a data revolution. India’s Silicon Valley, Bengaluru, is widely regarded as the major tech hub in the country. With a robust heritage of premier research and development centers and a wealth of IT talent, Bengaluru has been selected by Equinix to expand its GCoE and set up a talent hub to focus on emerging technologies, corporate applications, data engineering and analytics, among other IT domains. Currently, Equinix has IT talent hubs in Dallas, Silicon Valley, Singapore and Warsaw. The company plans to hire approximately 500 IT professionals in Bengaluru by the end of 2024.

Norton’s New Brand Promise Shines a Light on the Company’s Vision NortonLifeLock announced a new promise for the Norton brand along with an upgraded visual identity to match its ambitions. Inspired by the company’s vision to protect and empower people to live their digital lives safely, the refreshed brand identity will represent the bright side to the very dark problem that is cybercrime. The shift signals Norton’s commitment to be the digital ally for consumers as well as a catalyst for change in the industry – from fear to trust and empowerment. According to the 2021 Norton Cyber Safety Insights Report, globally 58 percent of people say they are more worried than ever before about becoming a victim of cybercrime. The cybersecurity industry has often focused on the fear of cybercrime rather than empowering people to take control of their Cyber Safety. “Cyber criminals are persistent and technically sophisticated but with Norton we are focused on making it simple and easy for you to be in control of and protect your digital life” said Vincent Pilette, CEO of NortonLifeLock. “Consumers are at the center of everything we do, create and protect. Where consumers’ digital lives need protection, Norton will be there.”

SME CHANNELS 13 NOVEMBER 2021

SNIPPETS

Ivanti Named a Leader in Independent Research Firm’s Enterprise Service Management Report Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, today announced that it was named a Leader in The Forrester Wave™: Enterprise Service Management, Q4 2021 report. The report evaluated 15 select vendors based on a comprehensive set of 22 evaluation criteria in the categories of current offering, strategy, and market presence. Of the providers evaluated, Ivanti was one of only five Leaders. Ivanti earned the highest possible scores in the Product Vision, Innovation Roadmap, Execution roadmap and Supporting Products and Services criteria. The Forrester Wave report stated, “Ivanti... has expanded its ESM offering with the acquisition of Cherwell. The Ivanti Neurons portfolio covers everything from service management to device management and optimization. Ivanti has the ambitious goal to move from reactive to proactive support, with predictive functionalities reducing the frequency of support interactions. Customers can leverage these solutions to perform advanced IT Support actions like predictive end-user computing (EUC) optimization.”

ASIRT holds its 9th Annual General Meeting and Elections 2021 The Association of System Integrators & Retailers in Technology – ASIRT, has been a pioneer in forming alliances and aiding the SI community in expanding business boundaries and attaining larger goals since its founding in 2012. It hosts a number of unique events, including its flagship monthly TechDays, as well as TechEdge, Consortiums, and the Cricket Premier League Tournament, all of which benefit its more than 200+ Members. On the 23rd of October 2021, ASIRT hosted its 9th Annual General Meeting in Mumbai, along with Governing Board Member Elections 2021. After Secretary Mr. Nilesh Kadakia’s welcome address, the Minutes of the 8th AGM were read and adopted. Mr. Tushar Shah gave the Annual Report for FY2020-2021, and Treasurer Mr. Hiten Shah detailed the Income and Expenditure Report. After necessary clarifications, the Audited Balance Sheet was unanimously approved. According to the agenda, Members present debated and subsequently approved a new category for ASIRT Membership. Mr. Manish Kamdar, the Returning Officer, then ascended the platform and announced the results of the elections for Governing Board Member positions. Every year, one-third of the oldest Board Members and Co-opted Board Members retire, according to the ASIRT MoA.

IBM Brings Digital Transformation to the StartUp Hub of India IBM opens Client Innovation Center in Mysuru, its eighth in the country. IBM announced the opening of its new IBM Client Innovation Center (CIC) in Mysuru, India to support the rapid, high-tech driven economic growth in the region and provide comprehensive hybrid cloud and AI technology consulting capabilities. As an entrepreneurial start-up within IBM Consulting, the CIC specializes in design, software engineering and analytics. The CIC’s mission is to support clients in the transformation of their business by utilizing delivery capabilities throughout the entire system development life cycle, from design to architecture to creation.

Jet Media Network Raises $2.5m Seed Round to Create the Ultimate ‘Direct-To-Fan’ Mobile Experience Jet Media Network has closed a $2.5 million seed round led by Los Angeles Media Fund and joined by investors including 10X Capital, Gaingels, JetSynthesys, Spivy Private Capital and Equinox Systems. This announcement comes as Jet Media Network prepares to launch its first mobile app — a collaboration with former Brazil, Barcelona and AC Milan football (soccer) superstar, Ronaldinho. The platform will offer exclusive content, auctions, social media aggregation and e-commerce, with non-fungible tokens (NFTs) also among its capabilities. Jet Media Network aims to create an experience that users cannot find anywhere else, using cutting-edge technology to deliver an unrivalled icon-fan relationship. Jet Media Network continues to assemble a pipeline of high-profile athletes and celebrities, seeking to have more “ownership” of their fans and to capitalize on the creator economy with bespoke mobile destinations that create the ultimate direct-to-fan (DTF) experience. The applications will be free for users with an option for a monthly subscription to unlock enhanced benefits. Schertiger said: “The investment demonstrates the shift in direction and change in appetite for celebrities to have greater ownership over their brand and content, and in essence, to become their own publisher. It also demonstrates the belief that Jet Media Network has the right technology, strategy, and leadership in place to succeed.”

14 SME CHANNELS NOVEMBER 2021

Fortinet Unifies Zero Trust, Endpoint, and Network Security to Lead the Work-from-Anywhere Era Fortinet, a global leader in broad, integrated and automated cybersecurity solutions, today announced the industry’s most complete solution to enable organizations to secure and connect work-from-anywhere. By unifying Fortinet’s broad portfolio of zero trust, endpoint, and network security solutions within the Fortinet Security Fabric, Fortinet delivers security, services, and threat intelligence that seamlessly follow users whether on the road, at home, or in the office to provide enterprisegrade protection and productivity. These capabilities – designed for the way business is done in the Work-from-Anywhere Era – are available now. Work-from-Anywhere Expands to Benefit Workers and Cybercriminals The COVID-19 pandemic has surfaced as the forcing function that greatly expanded the work-from-anywhere model. A forecast analysis from Gartner®1 reveals, “by the end of 2024, the change in the nature of work will increase the total available remote worker

SNIPPETS

Kingston FURY Line Unleashes Its PCIe 4.0 NVMe Performance SSD Kingston FURY, a division of Kingston Technology, a world leader in memory products and technology solutions, today announced Kingston FURY Renegade SSD, its next generation PCIe 4.0 NVMe M.2 drive for gamers, enthusiasts, and high-power users. Kingston FURY Renegade SSD delivers cutting-edge performance in high capacities using the latest Gen 4×4 controller and 3D TLC NAND. By maximizing the available bandwidth of PCIe 4.0, Kingston FURY Renegade SSD achieves speeds up to 7,300/7,000MB/s read/ write1 and up to 1,000,000 IOPS1 to deliver amazing consistency for an exceptional gaming experience. The drive is optimized to reduce game and application load times, stream and capture with ease and give your system an overall boost in responsiveness. Available in high capacities up to 4TB, users can store an extensive library of their favorite games and media and still have space for the latest titles. In addition to formidable speeds and massive capacity options, Kingston FURY Renegade SSD combines a slim M.2 form factor and an advanced low profile, graphene aluminum heat spreader to keep your drive cool during intense usage and bring superior performance to the tightest of spaces in gaming PC’s and laptops.

Supertron forays into Service Industry vertical under ReStor Lab banner IT Hardware product distribution giant Supertron group forays into IT Services industry with acquiring majority share into HDD & SSD repairing / refurbishing and data recovery company Restore Lab Pvt Ltd. The newly acquired company is headed by Sharad Srivastava. Mr. Srivastava has more than 30 years of HDD / Tech industry experience. Electronics Engineer by profession, He handled country head position in various HDD companies for more than 14 years and last 8 years has been into services/ refurbishment of Hard Disk Drive (HDD) and Solid State Drives (SSD). “We strongly believe that Supertron can add lot of value in IT service industry with its strong network and leadership”, said Mr. Vibhor Agarwal, Director Marketing, Supertron, “ We believe product services/ refurbishment is key to our IT industry growth. By servicing & refurbishment, the faulty component/ Sub-assembly, we are not only able to increase cost effectiveness of IT solutions to our customer but also, by extending the useful life of the product, we are reducing the e-waste and thus helping mother Earth and nature.”

SonicWall: ‘The Year of Ransomware’ Continues with Unprecedented Late-Summer Surge SonicWall, the publisher of the world’s most quoted ransomware threat intelligence, recorded a 148% increase in global ransomware attacks through the third quarter of 2021. With 495 million ransomware attacks logged by the company this year to date, 2021 will be the most costly and dangerous year on record. This month, the current U.S. administration hosted a global ransomware summit to pledge ‘all national tools’ to stop cyberattacks on critical sectors. Leading governments, including the UK, India, Australia, Germany and France, as well as the European Union, attended. SonicWall’s latest research now confirms leaders have cause for concern. “As we see it, ransomware is on a nearly unimaginable upward trend, which poses a major risk to businesses, service providers, governments and everyday citizens,” said SonicWall President and CEO Bill Conner.

Avast Launches New Premium Browser for PCs With a Built-in Virtual Private Network Avast ,has launched a premium version of its free secure and private browser. Avast Secure Browser PRO*, a Chromium-based browser for Windows PCs, includes an integrated Virtual Private Network (VPN) and advanced Adblock technology for people who need a lightweight but comprehensive suite of security, privacy and performance services to tackle today’s most pressing web-based threats. The built-in VPN, which provides access to 30 locations worldwide covering every continent except Antarctica, helps to ensure the highest levels of privacy protection by encrypting all inbound and outbound connections. Avast Secure Browser PRO for Windows provides people with seamless, high-performing digital protection, no matter their level of technical confidence, and ensures that privacy choice is available to everyone when browsing the web. In 2020, Avast added built-in VPNs to the premium version of its mobile browser for Android and iOS; now including them also in the premium version of Avast Secure Browser on PC signals the next step in Avast’s mission to deliver a safer, more private and faster browsing experience across devices and operating systems, and aligns with the broader company goal to enable personal control of privacy for all.

Dell Technologies Edge Advancements Extend IT beyond the Data Center Dell Technologies announces edge innovations across its infrastructure and PC portfolio to help organizations simplify deployments and capture more value from data generated and processed outside the traditional data center and public cloud—from rugged and remote locations to retail stores and factory floors. “The edge is technology’s next great frontier, and it’s all around us, everywhere from retail to manufacturing, smart cities and hospitals,” said Michael Dell, chairman and chief executive officer, Dell Technologies. “At Dell, we’re innovating simple solutions, so organizations can analyze data closer to where it’s created, make faster decisions, improve outcomes and drive progress.” “As we move ahead in this new normal, we are witnessing more and more businesses adopting new-age technologies to accelerate their growth and development. This, in turn, is leading to enormous data growth, forcing organizations to analyze their data in real-time, to stay ahead of their competitors. Hence, organizations should look at the deployment of edge solutions which enable them to harness data and derive insights at the source, where data is being generated”, said Srinivas Rao, Senior Director, System Engineering, Dell Technologies India.

SME CHANNELS 15 NOVEMBER 2021

PARTNER CORNER

IRIS GLOBAL ENABLES DIGITECH COMPUTERS WITH SUPPLIES OF 2,200 HP DESKTOP COMPUTERS, MULTIFUNCTION PRINTERS & UPS FOR THEIR PRESTIGIOUS DELHI GOVT EDUCATION PROJECT WORTH 18 CR SANJIV KRISHEN, FOUNDER CMD, IRIS GLOBAL

BY SANJAY MOHAPATRA sanjay@smechannels.com

ndia’s Most Preferred National Distributor and Value-Added Integration Enterprise – Iris Global Services has delivered a huge order towards setting up Smart IT Labs and office automation for the Delhi Government Schools through its valued partner – Digitech Computers This project will help schools to restart after the dreaded Corona Virus Pandemic with new energy, their newly set up Office Automation will help work faster and with 100% accuracy. Through the GeM Portal bid the Partner had won and secured the order and has completed setting up Smart IT Labs in 28 RPVV (Rajkiye Pratibha Vikas Vidyalaya) which will help students to connect with their latest academics.

16 SME CHANNELS NOVEMBER 2021

Speaking to newsman, Ms Shalu Kapoor, MD, Digitech Computers said,“ Iris Global played a major role as a Distributor by supporting us with prompt & quick order loading, convenient servicing and timely deliveries. Their perfect organizational hierarchy and working transparency helped us perform quick &better”. Iris Global continues with its untiring campaign on Digital India, enabling Technologies for Education, Work from Home, especially during these difficult pandemic times. Iris has recently diversified into the Healthcare Sector and is welcoming new opportunities of businesses at its new state of the art facilities in the capital. Founder CMD, Iris Global Mr. Sanjiv Krishen,

said “we value our relation with Digitech Computers and have supplied Digitech Computers with 2,200 HP Desktop Computers along with MFP and UPS. We find Shalu a dynamic entrepreneur who will go far in making schools IT enabled. ” He further said that the industry and the channel community must realize the opportunities in Education Healthcare & Work Force Management, where IT is playing a vital role than ever before. They must come forward with their initiatives and efforts. Iris looks forward to helping them with the right service & support and helping them in closing difficult deals.

INTERVIEW

ANTHONY SPITERI, SENIOR GLOBAL TECHNOLOGIST, PRODUCT STRATEGY, VEEAM SOFTWARE

“WE ARE NEVER GOING TO PRETEND TO BE A COMPANY THAT WILL SAY IT CAN DETECT RANSOMWARE BEFOREHAND BECAUSE THAT’S ALMOST IMPOSSIBLE.”

DATA SOVEREIGNTY IS OBVIOUSLY A BIG ONE AS PEOPLE UNDERSTAND THEIR DATA IS CRITICAL Anthony Spiteri leads Service Provider products and partners program at Veeam. Speaking to Enterprise IT World, Spiteri talks about the product line up, the outlook of the company and the role Veeam has played in pushing Cloud adoption. In an interview with Enterprise IT, he speaks about a range of issues including Katan10, partner program, back up and data recovery for containers and for open-source platforms. Read on to know more the company’s initiatives… Why do you think the migration from VMware to Red Hat environment taking place? The open source and the cloud native world has made people more aware about different software available in the market and Red Hat obviously played very well in that space. They have Openshift, OpenStack and Red Hat virtualization platform. The Red Hat Virtualize is based on KVM, that’s one reason. The second is people are saying that VMware is becoming too expensive and it’s difficult to justify the cost anymore. Customers and CIOs are moving back from public to private cloud owing to hypervisors and the availabil-

ity of new technologies. Is Veeam marking this lc as well? Yes, I began to see this shift five plus years ago when I worked for a service provider. The shift is more about the technology available on premises now and if you can get the same sort of experience in terms of consuming services on premises, then why go to a cloud if it costs more. The rise of infrastructure as code, API’s, automation, and software as a service has also driven a lot of people back to on premises. That’s where the multi cloud comes into play. Data sovereignty is obviously a big one as people understand their data is critical and in certain regions regulatory or otherwise, people want to keep their data on premises. I also believe

people have just gotten used to the fact that they can have the best of both worlds these days. So you’re of the opinion that it will be a hybrid one? Absolutely, hybrid multi cloud. Public cloud players pushed a lot of their marketing on moving from capex to opex but effectively today, everything is as a service—even at Veeam, we’ve moved to month by month billing for a lot of our services. So that has changed the dynamic so that argument doesn’t hold anymore. While your roadmap for 2021 includes multiple products, is Veeam Availability Suite version 11a the primary focus for the brand? Yes. That’s right. Everything kind of focuses on that. We wouldn’t be anything without the Veeam Availability Suite because that is central to everything that we do from a hypervisor perspective. But make no mistake, the backup for public cloud is equally important to us as we feel that hasn’t been tapped as yet. The growth of Kubernetes container technologies is very evident. Which one is important to Veeam? The short answer is every platform. Kasten K10 is beautiful because it installs across almost every Kubernetes platform including Red Hat Openshift, IBM Cloud and other public cloud. Kasten K10 is a Kubernetes deployment, so it deploys as an application inside Kubernetes with multiple containers and the product is portable. In fact, we don’t worry about the platform, from a Veeam Backup and Replication point of view, because it is agnostic. Here’s a question on behalf of the CIOs. When a service provider releases new update its challenging for customers to upgrade immediately. Customers complain VM is not supportive of the newer version. What are your thoughts? Generally, any software that upgrades pose challenges and a lot of planning goes into new updates by a company. I would never advocate people upgrading straightaway and do testing. This is also dependent on the scale and capabilities of the company.

SME CHANNELS 17 NOVEMBER 2021

GUEST ARTICLE

MUST-KNOW KEYS TO BUSINESS READINESS SUCCESS KRISTINA BECKWITH, Senior Manager, NEOS, Capco

In a world where change is the only constant, ensuring your business has the tools to adapt and successfully embrace change is a priority. In the insurance industry, tight timelines, lack of resources, and small budgets often cause insurers to undergo complex business transformations without a thorough change management plan in mind. Our champions of change share how proper leadership engagement, communication, and training are critical for sponsors to deliver when executing transformational change. Leadership Engagement The first step toward business readiness is cultivating deep sponsor and stakeholder engagement. This begins by working with leadership to define their goals and vision of the project. Once stakeholders understand the end goal and benefits, they will reap from a project, they can begin designing a roadmap for change. The roadmap should identify the current state of how the stakeholders are operating and provide a framework of what needs to be done to prepare the organization for change. During this period of goal setting, the business should identify “change champions” who are key stakeholders that who will help guide the organization through change. Once a thorough analysis is done of the current state, sponsors can understand how prepared stakeholders are and begin to implement the next segment: training. Training We recommend tailoring training plans to the specific needs of the people and processes affected by the project. Providing pre-work in the form of short e-learning models and self-study goals for specific topics that are more complex, are good ways of preparing participants prior to classroom or virtual training sessions. The days of full day/week, inperson training is over! In some cases, an “early look” or test drive of new systems may be helpful to get a taste of new technologies before they are fully implemented. The sooner the people who are going to be using the new systems get accustomed to the upcoming changes,

18 SME CHANNELS NOVEMBER 2021

the better. An early look at the new systems provides an opportunity for the leaders of change to listen to employee pain points, which emphasizes the importance of the next segment, communication. Communication Building business readiness is incomplete without a sustained communication strategy based on persistency and transparency. Feedback circles and focus groups should follow the “early look” at new systems so employees can ask questions. This approach indicates to employees that leaders of change want employees to be involved in the incremental improvements and not feel left behind. Even before a system test drive, we recommend conducting group interviews to listen to and anticipate concerns. With this knowledge, the change management team can provide clarity or alter communication strategies where necessary. In addition to the opportunities presented by interviews and focus groups, we suggest a top-down communication approach from the start that clearly articulates the vision of the project. The best communication strategy includes frequent checkpoints and clear status reports at each stage of the project. In order to support transformational organizational change, having comprehensive communication strategies, emphasizing experiential L&D and promoting collaboration between varying levels is critical. This will ensure you are building a flexible environment that can maintain a competitive advantage in a digitally transforming market. We have guided numerous leading insurers through complex transformations , and we can attest that the key element to successful transformations was active and consistent change management. Our specialty in digital transformation has enabled steady and efficient implementation of change while consistently demonstrating leadership engagement, communication, and training. Whether an insurer is implementing new technology, improving current processes, or launching a new capability, change management is essential to ensuring the successful adoption of new initiatives.

PARTNER CORNER

SUPERTRON FORAYS INTO SERVICE INDUSTRY VERTICAL UNDER RESTOR LAB BANNER BY SANJAY MOHAPATRA sanjay@smechannels.com

T Hardware product distribution giant Supertron group forays into IT Services industry with acquiring majority share into HDD & SSD repairing / refurbishing and data recovery company Restore Lab Pvt Ltd. The newly acquired company is headed by Sharad Srivastava. Mr. Srivastava has more than 30 years of HDD / Tech industry experience. Electronics Engineer by profession, He handled country head position in various HDD companies for more than 14 years and last 8 years has been into services/ refurbishment of Hard Disk Drive (HDD) and Solid State Drives (SSD). “We strongly believe that Supertron can add lot of value in IT service industry with its strong network and leadership”, said Mr. Vibhor Agarwal, Director Marketing, Supertron, “ We believe product services/ refurbishment is key to our IT indus-

try growth. By servicing & refurbishment, the faulty component/ Sub-assembly, we are not only able to increase cost effectiveness of IT solutions to our customer but also, by extending the useful life of the product, we are reducing the e-waste and thus helping mother Earth and nature.” “ReStor Lab, started with customer need of refurbishing out-of-warranty HDD few years ago as” Mr Sharad Srivastava, Founder and CEO explained that “Hard disk is most fragile part of a Computer. Even free fall from 2 inch height on a hard surface can kill the drive. Out-of-warranty drives are considered junk in India and badly mishandled. However, majority of drives can be repaired if handled properly. A proper and careful handling of HDD can improve the possibility of drive reparability and thus profitability of customers.”

“Today, ReStor Lab is the only ISO 9001 certified facility in India which can repair, recertify & resize the HDD. So far we have processed more than 800,000 drives” added Mr. Srivastava. “Over the years, we have added SSD repair facilities also.” Restor Lab also provide data recovery services to its customer for HDD and SSD. “We are very excited to be part of Supertron group companies. Now, we will add services/ refurbishment of more and more IT products/ sub-assemblies in our portfolio which will benefit our customers” said Mr. Srivastava. ReStor Lab customers base include Local and MNC computer OEMs & System integrators, CE OEM & SI, Surveillance OEM, SI and service providers, Large resellers of HDD etc.

SME CHANNELS 19 NOVEMBER 2021

PARTNER CORNER

ASIRT HOSTS ITS INAUGURAL SYNERGY BUSINESS CONCLAVE Savex was the Presenting Partner, with FujiFilm, BD Soft, Technobind, and Satcom pitching innovative propositions. BY SANJAY MOHAPATRA sanjay@smechannels.com

he Association of System Integrators & Retailers in Technology – ASIRT, based in Mumbai, staged the first ASIRT SYNERGY BUSINESS CONCLAVE on October 22, 2021, leveraging the much-anticipated offline flagship Techday edition at a Mumbai resort. Mr Tushar Parekh, Chairman of ASIRT, gave the opening statement, describing the organization’s operations and claiming that it has become a force to be reckoned with because of its culture and win-win offerings to the Principal Companies and its 200+ Members. The traditional lamp lighting ceremony followed, with Mr Tushar Parekh and ASIRT President Mr Tushar Shah welcoming all of the event’s sponsors and IT media leaders and other IT Association Office bearers. Presenting Partner Savex Technologies, India’s third largest ICT distributor, gave interactive presentations, which were followed by Platinum Sponsors – Fujifilm India Pvt Ltd, BD Software Distribution Pvt Ltd, Technobind Solutions Pvt Ltd, and Gold Sponsor – Satcom Infotech Pvt Ltd.

20 SME CHANNELS NOVEMBER 2021

Product bouquets from ASIRT Member Sponsors – Enjay IT Solutions Ltd, CyberNX Technologies, and Rank Computers Pvt Ltd were interspersed between the above sessions. With rapt attention, the audience lapped up each Speaker’s ideas and solutions. During the evolve session, Leadership and Etiquette Coach – Ms Yukti Kapoor Mehandiratta, CEO of SBY Academy LLP, outlined the conscious learning plan towards Service Leadership skills with her dynamic approach. Earlier, ASIRTers had geared themselves excitedly to network with one another, arriving well ahead of the appointed hour, and their enthusiasm brightened as they encountered each other face to face for the first time almost 18 months after the Pandemic. ASIRT hosted its first Synergy Business Conclave, which featured a slew of industry heavyweights showing their offerings and demonstrating alternative technologies with unique value propositions. Mr. Atul Gaur, Director, Savex Technologies, stated that his company markets the products and services of some of the world’s most well-known global brands and IT providers, dis-

tributing their products across the country and encouraging entrepreneurial ideas while embracing change, among other things. Aside from strategically overseeing OEMs official eCommerce websites in India for product sales, driven by various programees and promotions, Mr Gaur then talked about Uniserved, their service arm, and how this partner-driven IT enabled services company covers 98 percent of India’s pincodes and provides support across the country.

SURVEILLANCE

VIDEO SECURITY IN SME MARKET IS GETTING MORE INTELLIGENT AND CONNECTED

Small- and medium-sized enterprises (SMEs) may not be as large as companies in the enterprise market, but they are equally important in contributing revenue to the economy. According to World Bank, formal SMEs contribute up to 40% of national income (GDP) in emerging economies. They represent about 90% of businesses and more than 50% of employment worldwide. SMEs grapple with tight budgets, fewer administrative resources, and lack of in-house IT talent, particularly in the face of the unique challenges brought on by the pandemic. However, in truth, with the technology being matured and more products available in the marketplace resulting in cost reductions, the security goals of SMEs are evolving and getting more advanced. Gaining a proactive approach with AI Security installers around the world have been asked for optimal solutions that can help SMEs balance budget and security needs. With a lack of administrative resources, it is less likely for SME customers to have dedicated security personnel to look after daily security operation and management. Sometimes when a security breach occurs and loss suffered, there could be a gap in security for a considerable amount of time until they have noticed it. Today, technology has taken video intelligence to the next level with increased accuracy and performance, thanks to AI development and Deep Learning algorithms. There are many industries and markets where AI already is making an impact in significant ways, including SMEs who used to be faced with thousands of recorded videos find-

ing evidence of an event. Now, they can enjoy realtime and accurate alerts with fewer distractions. They also gain a proactive approach by identifying potential hazards before they happen. And all this at only a small incremental cost to their business. One example is use of Hikvision’s security devices with AcuSense technology powered by AI. AcuSense works to distinguish between human, vehicle and other objects using its smart algorithms. This means it can filter out security alerts associated with human (and/or vehicle) only triggered those for further attention and action. This greatly helps SME customers save on the overall labor cost that could otherwise be used for business improvement. Seeing with clarity and color Video systems have embraced the evolution of resolution for some time – from 480 pixels, 720 pixels, to 1080 pixels and now 4K. People want to see more and see more detail when they are needed. For SME customers, this is not an area they would risk compromising in a security system. Why? Imagine if they found a video clip containing key evidence of an event, but the video images were grainy and unclear. This would make it difficult to see a face, or to distinguish the color of clothing or of an automobile. All efforts would be in vain. Research shows that color is important to aid clarity, improving object recognition. It also shows us that in the CCTV world, there is a ‘strong correlation’ between camera performance and color fidelity. The ability to see detail and color in the dark is one of the most important aspects of a

security camera and there are many technical factors that influence this ability. For example, the sensitivity of the image sensor, the lens aperture, and applied image processing. Today’s new technologies have empowered modern video cameras to see better in any light and in high resolution. Hikvision’s security cameras with its signature ColorVu technology are a great example of this. They guarantee video with colorful details even in extremely dark scenarios. A next-generation series of the cameras goes even further, using 4K Ultra high definition (UHD) to deliver crisp images that provide richer detail. Checking in remotely and respond promptly The enhanced ease of connectivity and scalable bandwidth made possible by Cloud technology is stimulating more companies, including SMEs, to connect a lot more video security cameras to their networks. Having all the security systems and data tucked away in an IT closet is no longer in the best interests of many SMEs. Push notifications, remote viewing of video, and cloud services are now mainstream for SME customers and their security solutions must support these capabilities. Among others, Hikvision’s Hik-Connect app offers seamless connection with all its security devices, allowing SME customers to view realtime videos, playback, and receive event notifications remotely wherever they are.

SME CHANNELS 21 NOVEMBER 2021

SECURITY

VINCENT PILETTE, CEO, NORTONLIFELOCK

NORTON’S NEW BRAND PROMISE SHINES A LIGHT ON THE COMPANY’S VISION By Nidhi Shail, nidhi@accentinfomedia.com

ortonLifeLock announced a new promise for the Norton brand along with an upgraded visual identity to match its ambitions. Inspired by the company’s vision to protect and empower people to live their digital lives safely, the refreshed brand identity will represent the bright side to the very dark problem that is cybercrime. The shift signals Norton’s commitment to be the digital ally for consumers as well as a catalyst for change in the industry – from fear to trust and empowerment. According to the 2021 Norton Cyber Safety Insights Report, globally 58 percent of people say they are more worried than ever before about becoming a victim of cybercrime. The cybersecurity industry has often focused on the fear of

22 SME CHANNELS NOVEMBER 2021

cybercrime rather than empowering people to take control of their Cyber Safety. “Cyber criminals are persistent and technically sophisticated but with Norton we are focused on making it simple and easy for you to be in control of and protect your digital life” said Vincent Pilette, CEO of NortonLifeLock. “Consumers are at the center of everything we do, create and protect. Where consumers’ digital lives need protection, Norton will be there.” Keeping pace with consumers’ digital lives which has dramatically changed over the past years, the Norton brand has grown from a leading anti-virus provider to one of the most comprehensive Cyber Safety portfolios for consumers. Millions of people around the globe trust Norton

for their device security, identity protection and online privacy. Norton’s updated look and new brand promise now reflects this larger role the brand plays in society, empowering more people to live their digital lives safely. “Consumers know and trust the Norton brand and iconic Checkmark, which has been associated with the brand for years,” said Krista Todd, chief marketing officer at NortonLifeLock. “But as consumers’ needs have changed, we have evolved right along with them. Norton’s visual identity reflects the lightness people should feel when they are empowered to live life on their own terms. With Norton, our customers should be able to experience digital living on the bright side.”

NETWORKING

R&M’S SIMPLER PLANNING OF DATA CENTER CABLING

CARSTEN LUDWIG, MARKET MANAGER DATA CENTER, R&M

inteliPhy net has established itself as universal software for Data Center Infrastructure Management because it is surprisingly easy to use. The product covers operational requirements from the individual connector to the dashboard. With inteliPhy net, R&M is extending the application possibilities in the development process of a data center. A single and extremely simple software for managing data centers, from planning through to the documentation and monitoring of the IT infrastructure in day-to-day operations. This solution will simplify a number of business processes and generally make our lives easier,” said, Carsten Ludwig, Market Manager Data Center, R&M Data center cabling has just become simpler to plan. R&M, the globally active developer and provider of cabling systems for high-quality network infrastructures, based in Wetzikon, Switzerland, is expanding its DCIM software inteliPhy net for just that purpose. It is being equipped with selfexplanatory tools with which data center planners and service providers can design and organize network infrastructures. Three-dimensional display Some basic data is all that is needed for inteliPhy net to visualize a computer room with all its details in three dimensions. The software has a compre-

hensive component library for the setup of a data center. There are templates for rack types, active devices, patch panels and other components of the passive and active infrastructures. It includes data on weight, size, ports, slots, feed connections, performance and consumption. Rack layouts, parts lists, connection lists and similar planning data can be determined with inteliPhy net. Users can create metamodels and save them for future planning. A metamodel includes, for example, a pre-configured device with various plug-in cards or a completely assembled and wired cabinet. Planning can be combined with site information, campus and building plans. Simple DCIM software inteliPhy net is a deliberately simple and selfexplanatory software for centralized Data Center Infrastructure Management (DCIM). It was developed on the basis of decades of R&M experience in the planning and cabling of data centers. R&M launched inteliPhy net in 2019. Areas of application include colocation, edge and enterprise data centers, local data networks and smart buildings. inteliPhy net offers functions such as connection, device and capacity management of networks, cabinets, spaces and power supply. The software inventories the IT equipment and appli-

cations. All network connections can be tracked in real time to the individual ports. inteliPhy net automatically updates the connection plans when devices are installed or connections changed. The software is used to plan maintenance work or change processes, to generate reports and to carry out audits. The program generates assignments, distributes them and monitors their execution. Real-time data can be captured via SNMP and integrated into the application. Configurable graphics help users to visualize information from the data center according to their own needs and indicators. This allows them to grasp the situation in their data center at a glance. You can display and validate physical connections from end to end, assign devices and link them via drag & drop. Real-time monitoring of connections The software is compatible with inteliPhy Monitor, the R&M platform for automated infrastructure management (AIM) and real-time monitoring of connections. The hardware side consists of sensor strips on the patch panels, RFID tags on the connectors and analyzers in the computer room. They ensure seamless monitoring, status recording and signaling on site.

SME CHANNELS 23 NOVEMBER 2021

PARTNER CORNER

FUNGIBLE EXPANDS GLOBAL SALES CHANNEL WITH INDIABASED PARTNER SAVEX TECHNOLOGIES

RAUNAK JAGASIA, DIRECTOR ENTERPRISE BUSINESS AND ALLIANCE, SAVEX TECHNOLOGIES PVT. LTD.

BY SANJAY MOHAPATRA sanjay@smechannels.com

ungible Inc., a pioneer in data-centric computing, today announced its latest channel ecosystem partner Savex Technologies, one of India’s largest Information and Communication Technology Distributors. Fungible is increasing its investment in India by building out its sales organization and further developing its design center in Bangalore. The strategic collaboration agreement further expands the Fungible business and market footprint in India. Designed to drive deeper levels of reseller engagement across the region, the larger distribution network aims to provide better partner access to Fungible solutions. “We are pleased to collaborate with a leading technology solutions provider such as Fungible and showcase their solutions and services to our reseller base,” said Raunak Jagasia, Director Enterprise Business and Alliance at Savex Technologies. “This strategic partnership will enable us to further deliver Fungible technologies into the channel, ultimately supporting our mutual customers and helping to ensure success in this fast-growing market.“ The Fungible Storage Cluster (FSC) is a workload-centric NVMe/TCP solution that delivers on five key customer requirements: Efficiency

24 SME CHANNELS NOVEMBER 2021

at Scale, Consistent Performance, Cloud-like Agility, Data Protection, and Simplified Management. The FSC solution consists of two critical components, the FS1600 storage nodes and the Fungible Composer software. The Composer software abstracts the complexities of provisioning and allocating resources to a volume based on workload demands using plug-ins and APIs. The storage nodes are pools of resources that process required data services and deliver capacity and performance. Advancing the Fungible vision of each workload becoming its own infrastructure composer, the Fungible Storage Initiator PCIe cards off-load data services off CPU, allow for greater configuration flexibility, and drive greater security and efficiency. Deployment of SI cards requires no changes to the OS or BIOS. The combined solution of the Composer software, FSC, and SI cards offers a fundamentally more effective way to deliver workload-centric storage. “Savex is a critical part of our expansion strategy supporting Fungible’s reseller partners to deliver Fungible products to customers,” said Paul Barr, Director of Global Channels at Fungible. “We’re excited about our partnership with Savex. India is often at the forefront in the adoption of

PAUL BARR, DIRECTOR OF GLOBAL CHANNELS, FUNGIBLE

promising new technologies and based on the fast-growing demand we see for our DPU based products, Savex will be critical in enabling local partners.”

NETWORKING

POLYCAB TELECOM KICKS OFF ITS

PARTNER PROGRAMME FOR SCS DOMAIN

ASHISH D. JAIN, EXECUTIVE PRESIDENT & CHIEF OPERATIVE OFFICER, POLYCAB TELECOM

Polycab Telecom, a division of Polycab India Ltd., the leader in Indian wires-and-cables industry, takes its Passive Networking business (SCS) to the next level with its new Partner Programme. Strengthening the partner-ecosystem, this Partner Programme comes in the wake of the company’s recent launch of Passive Networking Solutions and Accessories. “In these times of ceaseless move towards hyper-connectivity, Polycab Telecom is constantly exploring to outline ways and discover insights to realize this digital shift, with its offerings of the whole range of end-to-end passive networking solutions”, puts forth Ashish D. Jain, Executive President & Chief Operative Officer, Polycab Telecom. With the intensive focus on innovative technologies, emergence of Work-From-Home culture and the impending 5G, Polycab Telecom envisions a robust growth for itself, in response to the requirements of a faster, low-latent and more efficient network of the future. As the company has formulated plans to make available these Passive Networking Solutions and

BISHWAJIT SUTRADHAR, THE NATIONAL SALES HEAD, PASSIVE NETWORKING BUSINESS, POLYCAB

Accessories to its customers through its pan-India partner-network, the re-activation of the Partner Programme is being done to drive penetration of the new products, enhance delivery-excellence and increase client-value. “This is a new streamlined Partner Programme that brings in new resources, capabilities and assistances from Polycab, to bring more agility to our growing ecosystem of trusted partners. This will provide them with deeper skills and help them align themselves well to support the GTM-plans to acquire more and more customers with handin-hand approach”, says Bishwajit Sutradhar, the National Sales Head, Passive Networking Business, Polycab. Polycab’s partner-ecosystem has unique capabilities, responding to varied customer-bases and requirements. Aiming to provide its partners with access to a wider customer-base, create more value for their customers and increase their marketshare, the company has adopted 4-layered partner-activation with Digital-infra Partners, Data Partners, Gold Partners and Partners for SMEs. “We’re happy to bring more and more flexible

and accommodating business-models to support every level of partners”, says Mr. Sutradhar. “The new programme brings to the partners Ownership with utmost access to business-opportunities, loyalty-programmes and competitive offerings to acquire target-customers from diverse domains to inspire them to give their best with accountability. Aligned with our steadfastness to customer-centricity, we’re committed to help our partners with product-customization, sales and pre-sales designing engagements, strong marketing and branding to widen the customerfootprints, logistics and a whole arc of support, facilitating in combining their diverse capabilities and simplifying the execution of value-propositions for us as an OEM”, sums up Mr. Jain. Riding on our dominance in power-solutions, Polycab’s partners will be placed well to identify & meet the current & future data-networking demands in the targeted segments, which is why cross-selling opportunity is the integral element of Polycab Telecom’s Partner Programme.

SME CHANNELS 25 NOVEMBER 2021

INTERVIEW

spending reports, and flexibility to adjust services and costs as it goes. We assist throughout in any stage of the cloud adoption journey, and the earlier the process, the better it is, as we can provide deep advice and insight.

VENKATRAMAN D, (EXECUTIVE DIRECTOR SALES & STRATEGY), CRAYON

“WE AMPLIFY OUR PARTNERS’ SOLUTIONS IN THE FORM OF CASE STUDIES AND HELP THEM IN CREATING COLLATERALS.”

WE ALWAYS WORK HARD TO MAKE OUR PARTNERS’ LIFE EASIER Tell us about the core competencies of Crayon? Crayon Software Experts India is a SAM First. Cloud First organization. We help our customers to navigate through their complex cloud and hybrid environments in a seamless way. Our services include Software & Cloud Analytics, Cloud Managed Services, and Cloud Consulting & Advisory Services. Our intelligent cloud framework is a comprehensive, self-service customer lifecycle management platform, which provides augmented access to multiple clouds through a single window to our partners on a global basis and support them 24*7. Our global partner network is 4000 + strong and consists of ISVs, global system integrators, datacenter providers, hosters, and cloud resellers. We serve them through our strategic partnerships with global technology providers like Microsoft, AWS, Acronis, Citrix, VMware, Veeam, RedHat to name a few.

26 SME CHANNELS NOVEMBER 2021

With our partner-centric approach, we always work hard to make our partner’s life easier by providing them with technology options that suits all scales and flexibility. Which are the verticals that are currently driving your business? We see an upsurge in Multicloud solutions. A Multicloud strategy is at the core of driving digital transformation to meet the growing and evolving business demands. With the pandemic impacting businesses, where organisations had to take overnight decisions on remote working, they realized the benefit of cloud solutions. However, managing the realities of the process of adopting to a cloudfirst approach is easier said than done. Cloud-iQ is our self-service e-procurement platform, where one can manage cloud products, services, and economics across multiple vendors through a single-pane portal view. It provides instant access to cloud services, comprehensive

How was your last financial year and any expectation you have set for this year? Despite all the global setbacks, we have fared much better. As our whole business is focused on digital transformation, it took us less effort to have our teams working from anywhere in tandem as normal times. The Crayon group has also registered a revenue growth of 32 per cent in the second quarter this year, a significant improvement in profitability. As already mentioned, we are looking at growing cloud solutions market in India in the coming years. A Gartner report in early 2021 has already observed that spending on SaaS and cloud management and security services will experience double-digit growth in India for the first time. What is the market sentiment now with the slowdown in COVID numbers? I can say that the market sentiment is improving and is fairly optimistic at present. The last two years have been a testing phase for everyone. We observed a slight drop in business activities too. However, we know that everything will take positive turns once the pandemic situations get stable. We are now seeing a lot of enthusiasm, especially in terms of digital upgrading projects. Presently, there has been huge demand and adoption of digitalization globally. Even SMEs are adopting digital faster now than ever. I firmly believe that the worst is behind us, and I am positive that the subsequent waves will not be that negative for all of us. What is your Go-To-Market strategy? The recent tough times have made us embrace digital platforms like never before. Today, every business is looking for ways and means to look out to their customers remotely and serve them with increased efficiency. Hence, we make sure that our GTMs also caters to our partners’ business interests. We have been working with leading media houses in the IT vertical to provide the right visibility to our partners by creating platforms for them to demonstrate their solutions to the world.

INTERVIEW

office thus significantly increasing their productivity and commitment. Businesses can now opt for remote working instead of letting employees commute to the office for daily operations. SUHIL GOYAL, CO-FOUNDER AND MD, RAHI

ORGANISATIONS’ SHOULD FOCUS ON PERFORMANCE, SECURITY, AND OTHER TECHNOLOGY AND BUSINESS REQUIREMENTS TO DETERMINE WORKLOAD PLACEMENT How can IT leaders shift their focus from infrastructure – onpremise, in the cloud or at the edge of the network – to workloads keeping the current situation in mind? In a post-pandemic world, it is ideal to migrate workloads to the cloud for benefits and to prepare for the next unforeseen disruption. When the emphasis shifts from infrastructure to workloads, decision-making focuses on service delivery rather than IT architecture. Organisations’ should focus on performance, availability, security, compliance and other technology and business requirements to determine workload placement. Some legacy applications can be migrated to Software-as-a-Service solutions, while others may need to be hosted in co-location facilities. For example, emerging distributed cloud services can prove to be a good option because they allow running applications and data from geographically dispersed sites at the network edge.

How can enterprises enhance customer experience by managing workload placement? Digital usage has skyrocketed at organizational and industrial levels. Many businesses adopted digital transformation quickly and embraced the work-from-home culture. A hybrid cloud is the intersection of an off-premises, hyperscale cloud service and a privatized IT infrastructure that you run as a cloud. A Hybrid model is here to stay; businesses must adapt and cope with the transformation while preserving productivity and raising engagement levels. Rising remote workforce needs a model that differs from traditional systems for easy collaboration of remote and on-premise employees. Hybrid workplace allows remote staff to continue to operate seamlessly. Employees feel independent and competent in executing their responsibilities with less room for micro-management. Real-time collaboration allows teams to work closely from home and

What is the Role of Hyper scale Data centers in reshaping India’s IT landscape? With increased usage and more dependability on IT infrastructure everything is scaling and becoming ‘Hyper’. And, as a result of their massive size, they impose significant environmental costs. Data centers are now attempting to operate on renewable energy to optimize their resource utilization and reduce environmental impacts. The trend will continue, and we will be seeing more and more innovation in sustainable components with improved efficiency. A Hyperscale Data Center is a huge warehouse-like structure having its own servers, routers, storage system, powerhouse, and networks. This is generally used for big data and cloud-based applications. With ever increasing demand for data, hyperscale data centers are expected to grow at an exponential rate in the next decade. Many industries that previously had no or limited access to the IT infrastructure are now moving towards the cloud-based system, primarily triggered by remote working requirements. These Hyperscale Data Centers offer unique ways of energy efficiency and functionality that will make them the preferred choice of facility for most companies. How can enterprises normalize wide adoption of cloud-based data centers? The pandemic has changed the global working model. Organisations have adopted hybrid work culture and as a result, companies are shifting to cloud-based data centers. Innovation, efficiency, and sustainability will be the driving force behind any data center technology going forward. Cloud servers, imply that you are using someone else’s resources, whereby the provider ensures quality and maintenance of the system, ensuring better resource optimization. In cloud-based data centers, the data is remotely stored, managed, and backed up on a regular basis. Quality service providers offer the option of securely transmitting data and receiving them via a public network. At any given time, files and documents stored online can be accessed from anywhere. Building a data center from scratch requires a huge Capex and time. Cloud-based systems enable seamless customization and scalability.

SME CHANNELS 27 NOVEMBER 2021

CASE STUDY

THALES PAYSHIELD HSMS HELP RESONANCE SECURE PATIENTS’ COVID TESTING INFORMATION IN AUSTRALIA About Resonance Australia With a pedigree as a PCI compliant Fintech solutions provider protecting sensitive payment data, Resonance Australia offers an innovative technology platform that fuses payment and nonpayment data, offering a new approach to secure business data management. Their proprietary in-house technology is highly customisable and configurable, allowing their customers to create an array of unique solutions (products and services) to address each customer’s specific needs and requirements. Resonance works with corporate and enterprise customers, including financial, hospitality and healthcare industries enabling their customers to create value from their data by providing a seamless integrated environment bringing together data from areas across customer information management, payments, loyalty programs, campaigns, workflow and reconciliation.

Business Challenge The COVID-19 pandemic introduced a global requirement for all people, in all communities to present themselves for regular testing. Traditional healthcare facilities in Australia were not equipped to handle the volumes of patients, resulting in the establishment of hundreds of drive through testing clinics. These makeshift clinics have been established in car parks and open lots of land with little or no access to conventional infrastructure (shelter, electricity, computers, networking, etc.). Initially the only option was to use paper-based forms and pens to collect patient details, resulting in data transcription errors and mass congestion within the laboratory environment. With millions of people needing to be tested on a regular and ongoing basis there was an immediate need for an automated, highly secure digital solution providing a high degree of data accuracy, at a reasonable cost with near immediate implementation turnaround time.

Solution The Resonance Stratagem processing technology is perfectly positioned to respond to the COVID-19 business challenge. Stratagem was purpose-built to process large scale, high-volume payment transaction data with the highest levels of security available in the industry. However, the

28 SME CHANNELS NOVEMBER 2021

flexibility of the system allowed it to be configured for the processing of other types of sensitive data, making it ideally suited as a tried and tested platform to process millions of patient data records for COVID-19 testing. Privacy of patient information being of paramount importance, is addressed in Stratagem as data confidentiality is a default feature within the platform enabled via Thales payShield Hardware Security Modules located in multiple hybrid cloud-based data centres specifically for this purpose. Healthcare requirements for privacy of patient information security is eclipsed by the fact that Resonance is a PCI compliant and certified business (via its payment processing operations). The PCI methodologies and business practises have been applied to the security of patient data. Resonance repurposed various building blocks with the Stratagem technology delivering a reliable and highly accurate COVID-19 testing solution within a matter of days. The COVID-19 solution comprises of: 1. Rugged, highly secure EFTPOS terminals are used by the staff at drive through COVID testing centres, to capture patient’s data. EFTPOS machines were chosen as data entry devices since being highly secure, portable (battery operated), GPRS enabled for data communication while also possessing rubber keys allows the healthcare staff to easily capture the patients mobile number while wearing latex gloves and other PPE (Per-

sonal Protection Equipment).

Result & Benefits Through this new streamlined, accurate and secure digitised patient data collection process, new COVID test sites can rapidly be established allowing the linked pathology laboratory to process large volumes of tests in an automated manner and improve testing turnaround time frames to as little as 12 hours with the following benefits. • Currently processing 1,000,000 tests monthly • 20% reduction in processing a patient in the field • 74% reduction in laboratory capture and processing time

About Thales The people you rely on to protect your privacy rely on Thales to protect their data. When it comes to data security, organizations are faced with an increasing number of decisive moments. Whether the moment is building an encryption strategy, moving to the cloud, or meeting compliance mandates, you can rely on Thales to secure your digital transformation. Decisive technology for decisive moments. Contact us: For all office locations and contact information, please visit cpl.thalesgroup.com/ contact-us

REVIEW

PRODUCT

MATRIX PRASAR UCS

KLEVV UNVEILS NEW DDR5 STANDARD AND GAMING MEMORY BY MANAS RANJAN

info@smechannels.com

KLEVV, AN EMERGING MEMORY BRAND INTRODUCED BY ESSENCORE, announced the latest addition to its lineup of computer memory upgrades with new DDR5 memory series, including DDR5 standard memory and signature DDR5 series of overclocking/gaming RGB memory. KLEVV DDR5 memory offers assurance of QVL testing with major motherboard brands’ Z690 platforms that support the latest Intel 12th Generation ‘Alder Lake’ Core Processors. KLEVV DDR5 Standard Desktop and Laptop Memory: Outstanding Compatibility KLEVV DDR5 standard desktop memory (U-DIMM) will adopt SK Hynix chips and will first launch in a 16GB capacity with JEDEC standard frequencies of 4,800MHz CL40-40-40 at a power-efficient 1.1V. KLEVV DDR5 standard desktop memory kits have passed QVL testing with Z690 motherboards from leading partners including ASRock, ASUS, Gigabyte, and MSI, assuring outstanding compatibility for PC builders. Larger capacity 32GB modules and standard memory for laptops (SO-DIMM) will follow soon. KLEVV DDR5 Overclocking/Gaming RGB Memory Series: New Color and Extreme Speeds of up to 6,400MHz Arriving 2022, KLEVV DDR5 overclocking/ gaming memory series continues the outstand-

ing and unique design of current CRAS XR RGB, with the addition of a brand-new white color tone to its RGB lighting effects; ideal for enthusiasts looking to bring a spark of speed and intense color into their gaming builds. KLEVV DDR5 overclocking/gaming memory series will feature extreme speeds of up to 6,400MHz. Exact specifications will be announced at the time of launch. DDR5: Advances of a New Generation Memory Standard DDR5 is the latest memory standard soon to be adopted by the PC ecosystem. Its key upgrades are larger capacities and considerably faster speeds compared to previous generation DDR technologies.

PRODUCT AVAILABILITY: KLEVV DDR5 standard memory will be put into production by the end of Q4 2021, while it’s DDR5 overclocking/gaming memory series will be introduced in early 2022. Users may choose the latest DDR5 lineups to go with the next-gen DDR5 platforms. KLEVV products are distributed by Sunstrike Electronics in India. KLEVV lineups are also available at local online/ offline channels.

MATRIX PRASAR UCS, AN ENTERPRISE UNIFIED COMMUNICATION SERVER CONNECTS INTERNAL AND EXTERNAL DECISION-MAKERS AT MULTIPLE LOCATIONS FOR EFFECTIVE COMMUNICATION AND REAL-TIME COLLABORATION. IT ENABLES ENTERPRISES TO ENHANCE BUSINESS PROCESSES BY UNIFYING COMMUNICATION MEDIUMS TO SIMPLIFY THE DAILY WORKFLOW AND INCREASE THEIR RESPONSE TIME. BEING A PURE IP SOLUTION, PRASAR UCS IS A SINGLE BOX SOLUTION, SCALABLE UP TO 2,100 USERS, AS PER FUTURE COMMUNICATION NEEDS OF THE ORGANIZATION. BRING PEOPLE TOGETHER ANYTIME, ANYWHERE, AND ON ANY DEVICE WITH OUR INTEGRATED COLLABORATION INFRASTRUCTURE FOR VOICE AND VIDEO CALLING, MESSAGING, AND MOBILITY.

KEY FEATURES: • Scalable up to 2,100 UC Users • Up to 550 Concurrent Calls • Up to 99 SIP Trunks • 248 VoIP Channels • Corporate Directory Integration • Multilingual IVR – 128 Auto-attendant Menus • 64 Party Simultaneous Conference – 21 Three-party Conference • 1U Enclosure • 64 Ports Voice Mail System – Record Conversations • Presence Sharing – BLF Notification • Unified Messaging • Redundant Power Supply Port

SME CHANNELS 29 NOVEMBER 2021

PRODUCT PRODUCT

INBASE RAPOO

RAPOO LAUNCHES GK500 BACKLIT MECHANICAL GAMING KEYBOARD IN INDIA

INBASE LAUNCHES ‘URBAN Q1 PRO’ TWS EARBUDS WITH SMART TOUCH CONTROL IN INDIA

RAPOO’s GK500 is out of the ordinary. It features a full-sized 104-key block with each key sporting RAPOO’s mechanical key switches and durable keys that are designed with double colour injection molding keycaps. Each key is backlit with mix-colour LEDs for a glow that helps with an additional adrenaline boost to enhance your gaming mood. The RAPOO GK500 is carefully crafted to last a lifetime of gaming. The keyboard has a suspension design and displays a metal cover for additional toughness and durability. The GK500 is also designed to be spill-resistant so even with any of those frequent accidental cola/coffee spills, your gaming sessions can be continued uninterrupted. Additional features include driverfree setup, multimedia hotkeys, and options to choose between black and white colours to suit your gaming rig. Each key is also carefully designed to bring out the pro gamer in you. The mechanical keys are RAPOO’s own patented design and are factory-tested with a promised lifetime of at least 60 million taps and presses.

Inbase, a leading consumer electronics brand brings out another valuable addition to its TWS category with its all-new Urban Q1 Pro earbuds. These earbuds allow you to get your daily dose of music while jogging, cooking, or driving as it easily gets connected with any device without the hassle of wires. These earbuds are sweat proof and enable you to enjoy non-stop music for a longer duration. Comfortable Fit and Hi-Fi Stereo Sound The all-new Urban Q1 Pro Wireless Earbuds are extremely comfortable and are equipped with a 10 MM Dynamic Driver that brings out an outstanding sound quality and lets the user have smooth and clear calls. The buds can be worn all-day long without hurting the ears as one can choose the buds from three different sizes available as per their comfort. Easy and Smart Touch Control Extremely easy to operate; these buds are manufactured to recognize ‘touch’. By simply touching the earbuds,one can easily control the music. They also come equipped with an inbuilt mic that allows the streamlined call management.

n Pricing and Availability: The RAPOO GK500 Backlit Gaming Keyboard is available on Amazon.in and other offline and online stores at an affordable price of INR 3,999. The product comes in two attractive colours black and white backed with 2 years warranty.

n Pricing and Availability: Inbase Urban Q1 Pro can be purchased through Urban Official Website (gourban.in) and other leading retail outlets. With a 12 months warranty, the product is available in the market at an introductory price point of INR 1799.

RAPOO

RAPOO VT30: A PERFECT BUDDY FOR GAMING ENTHUSIASTS Crafted using high-quality and light-weight ABS plastic, the VT30 is designed with perfect curves and shapes that help your palm and fingers rest in the best comfortable position. The RAPOO VT30 is designed for high comfort, leading to better performance, even during prolonged gaming or work sessions. RAPOO VT30 uses RGB LEDs which produces up to 16 million+ different colours that enables to boost your gaming mood besides adding to your room/machine aesthetic. n Salient Features n Ergonomic design with 10 programmable buttons n Adjustable 6200 DPI gaming sensor n RGB based LED multi-colour light system with 16 million colours n Built-in memory to save the mouse configuration n Accurate navigation

30 SME CHANNELS NOVEMBER 2021

n Pricing and Availability The RAPOO VT30 Optical Gaming Mouse can be purchased from Amazon.in and other online and offline stores at an affordable price of INR 2,999/-. It comes with a Limited Replacement Warranty of 2 Years from the date of purchase.

Please Contact

Iris Global Services Pvt Ltd 1, Bypass Road, Mahipalpur, New Delhi - 110037 Achin Kumar : +91 9873592171

RNI NO: DEL ENG/ 2010/ 31962 Postal Reg. No.: DL-SW-1/4145/16-18 Licensed to Post without pre-payment U(SW)/19/2017-18

Date of Publication: 13 of Every Month Date of Posting: 15 & 16 of Every Month

November Issue 2021

Articles inside

Product