September Issue 2021

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Amazon launches next evolution of its Delivery Service Partner program /06 www.smechannels.com

India’s leading IT magazine for channel business VOLUME 12 | ISSUE 07 | PAGES 32 | SEPTEMBER 2021 | RS. 20/-

NETWORKING / 19

AFL Hyperscale expands its footprint in India.

GUEST ARTICLE / 21

Customer Success in SaaS: the 80:20 effort.

CASE STUDY / 28

Navata Road Transport Enhanced the Productivity of Employees with Matrix Time-Attendance Solution.

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Logmeln Titled Patrick McCue as Global Vice President of Channel Sales Pg: 15 www.smechannels.com

India’s leading IT magazine for channel business NETWORKING / 19

AFL Hyperscale expands its footprint in India.

GUEST ARTICLE / 21

Customer Success in SaaS: the 80:20 effort.

CASE STUDY / 28

Navata Road Transport Enhanced the Productivity of Employees with Matrix Time-Attendance Solution.

MY EXPERIENCE EDITORIAL

BUSINESS AFTER COVID-19 IS OPENING UP SANJAY MOHAPATRA

sanjay@smechannels.com

Dear Friends Life in Indian IT business have started bouncing back. Employees have started coming back to their offices but not to their full strength. It means the IT leaders are yet again going through a different scenario of challenges. Basically, these challenges are coming from BCP point of view. IT leaders have gone through the challenge of data privacy and data leak prevention. Back up is another technology area that the IT leaders are spending and renewing their solutions. So, the opportunity for the partners is very encouraging.

On top of the trend, we can see the festive season is coming up, which of course does not have any relevance now from the procurement point of view but yes it boosts the mood and creates some avenue for procurement.

We as a media company have been doing a lot of sales amplifications to connect with the customers and partners vice – versa. It not only creates a connect between each other but also generates lead for the partners. For example, next month on 8th, we are doing a cloud summit for the customers, which would be attended by 100 + IT leaders who would be attending the event. These leaders have already gone through the cloud journey but still they need to amplify their processes and want a lot of solutions for them going forward. Starting from infra migration to security and applications, they would need the cloud solutions. This also involves integration of solutions and supporting. In the case of the OEMs, they do not normally have resources to take care of integration and support they depend upon the partners for the same. Therefore, the more the partners go into solutioning and integration space, the more is their bottom-line. Customers always complain about post -sale services, which partners can take care of by acquiring right certification and domain knowledge.

Overall the business healthy and picking up in India.

Acer Swift X premium laptop Powered by AMD 5000 Series processor Acer Swift X the newest member of its premium Swift line of laptop comes powered with RTX 30 series discrete graphics. It’s housed with a revolutionary AMD Ryzen 5000 Series Mobile Processors and the latest NVIDIA GeForce RTX 3050 Ti graphics card for powerhouse performance in an ultrathin form factor. With up to 4.4 GHz, 8 cores, and 16 processing threads this thin and light laptop is capable of rendering 4K videos to churning through spreadsheets without breaking a sweat.

The Acer Swift X delivers impressive battery life in a high-performance and ultraportable design Powered by the highly efficient and extremely powerful AMD ‘Zen 3’ core architecture. The sliced metal body captures the mobility of modern creatives at just 1.39 kg and 17.9 mm sharp.

FEATURES: THE NEW SWIFT X OPTIMIZES ITS THERMAL PERFORMANCE WITH A FAN OF 59 BLADES, 0.3MM, AND DUAL D6 COPPER HEAT PIPES TO MAXIMIZE COOLING EFFICIENCY. FINAL WORDING: WITH STARTING PRICE OF RS. 84,999/- THIS LAPTOP IS VERY COMPETITIVE

SME CHANNELS SEPTEMBER 2021

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contents

Trusted Advisor of Channel Business

VOLUME 12 ISSUE 07

2021

SEP g

kin wor Net

Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Sub Editor: Nidhi Shail Designer: Shadab Khan Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Vaishali Shukla Circulation and Printing: Rajkumar Hansa SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 / 8587835685 sanjeev@smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 Mumbai Tahmeed Ansari 2, Ground Floor, Park Paradise, Kay-Bees CHS. Ltd.,Opp. Green Park, Oshiwara, Andheri (west), Mumbai - 400 053.

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Keysight Joins Google Cloud Partner Initiative to Support Agile Orchestration of Innovative 5G Services at Network Edge / 18

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Amazon launches next evolution of its Delivery Service Partner program Amazon launched the next evolution of its Delivery Service Partner (DSP) program in India that enables aspiring entrepreneurs, even with little to no delivery experience, to develop and launch their own delivery businesses. These new small business owners are supported by the backing of Amazon’s more than 20 years of operational experience, best-in-class technology, and a suite of exclusively negotiated services and assets required delivering Amazon packages safely and successfully. With this offering, new entrepreneurs can start their business with low start-up costs and require low working capital that will help them operate their business seamlessly.

“We’re incredibly proud of the hundreds of small business owners growing and benefiting from the Delivery Service Partner program. With the program’s growth, we have innovated to enhance the experience for our DSPs and their associates. The new offering will serve as an incubator and enable rapid growth opportunities for aspiring entrepreneurs in the logistics sector, who will in turn be able to create additional job opportunities and a great working environment for their associates while building a strong foundation for their own entrepreneurial journey.” said, Akhil Saxena, VP – Customer Fulfilment, APAC, MENA and LATAM, Amazon.

Spirent and Synopsys Collaborate to Accelerate Silicon Development Time-to-Market Spirent Communications announced collaboration with Synopsys to deliver a networking system-on-chip (SoC) verification solution to bridge the gap between pre- and post-silicon verification.

The Spirent Chip Design Verification Solution speeds up the entire silicon development lifecycle and delivers significant cost savings by

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SME CHANNELS SEPTEMBER 2021

identifying and addressing issues in the IC design phase and before manufacturing starts. Combining network testing technology from the leading Ethernet test company with an industry-leading emulation system provides more accurate and faster verification for Ethernet SoCs. “Given our breadth of test solutions, we value partnering with EDA

vendors to bridge the gap between pre- and post-silicon validation of next-generation networking products,” said Malathi Malla, Head of Go to Market Strategy and Operations of Cloud & IP at Spirent Communications. “Together with Synopsys, we are providing access to the latest Chip Design Verification solution that allows our customers

to identify critical problems early in the design lifecycle and accelerate their time to market. Customers are able to simplify test complexity, reduce development time and assure that new products perform as expected.”

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SNIPPETS

NEC Expands its Collaboration with AWS in Areas Including Global 5G and Digital Government NEC Corporation has expanded its collaboration with Amazon Web Services, Inc. (AWS) in areas that include global 5G and the digital government in support of accelerating digital transformation for customers.

In November 2020, NEC and AWS concluded a corporate-level strategic collaboration agreement, and have been developing offerings and strengthening delivery capabilities since then. NEC will now expand this collaboration and strengthen efforts in the following areas: NEC has been certified as an AWS Government Competency Partner based on the strategic collaboration that started last year and its achievements for governments to date. Going forward, NEC will further strengthen its relationship with AWS and focus on developing and providing a menu of offerings to accelerate the digital transformation for government activities in Japan.

By collaborating with AWS, NEC aims to develop and provide a menu of offerings that connects on-premises and cloud environments securely, at high speed, and with low latency. This will contribute to the acceleration of digital transformation through modernization that utilizes the customer’s existing information technology (IT) assets.

BPCL has launched ‘Urja’, an AIenabled chatbox that enhances digital experience of customers Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company, announces the launch of ‘Urja’, an intelligent virtual assistant with AI/NLP (Natural Language Processing) capabilities and trained on more than 600 use cases. With the objective of making BPCL’s customer interface comprehensive & integrated digitally, Urja, the Chabot is now available on the company website for any queries for both B2B & B2C. The virtual assistant is designed to deliver a seamless self-service experience and enable faster resolution of consumer queries / issues.

BPCL has domestic LPG customer base of 8.5 Crores plus customers across the country, served by more than 6000 distributors. With over 19000 petrol pumps spreads across the country, BPCL today serves approx. 30% of the fuelling requirement of the country. In addition, BPCL also services 12 lakh+ B2B customers for their fuel, lubricants and gas requirements across industries. URJA plays a vital role to answer & provide solutions for consumer’s queries & requirements with its Artificial Intelligence.

Asia/Pacific* Enterprises Increasingly Utilizing AIOps to Optimize Infrastructure Operations, IDC Reports

EXECUTIVE MOVEMENT

LOGMELN TITLED PATRICK MCCUE AS GLOBAL VICE PRESIDENT OF CHANNEL SALES

60.0% ATUL SONEJA JOINS CITIUSTECH AS PRESIDENT

50.0% 40.0%

ADOBE APPOINTS PRATIVA MOHAPATRA AS VICE PRESIDENT & MANAGING DIRECTOR OF INDIA BUSINESS

30.0% 20.0% Less than 250 Visualization and Reporting Automated Issue Root Cause Analysis (RCA) Intelligent alarm management

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250 to 1000

More than 1000

Anomaly detection Prediction, trend identification and recommended actions Automated Remediation and outage avoidance

SUNTEC BUSINESS SOLUTIONS APPOINTS MICHAEL YESUDAS AS CTO

Transforming telecommunications enriching the customer experience atos.net

SNIPPETS

Experience the Future of Digital Transformation at Dell Technologies Forum 2021 Dell Technologies is back with its annual flagship event - Dell Technologies Forum. The virtual mega-event will witness dynamic discussions and participation from industry leaders, tech gurus and Dell Technologies’ executives. Celebrating the theme - “Your Future Is Here”, this year, the event will be virtually hosted in India, on Thursday, September 23rd. The forum will host sessions around building a strong and capable digital workplace, efficient data protection systems, and future innovations to drive progress.

Additionally, the event will showcase Dell Technologies’ Progress Made Real 2030 plan, wherein the brand aims to create a sustainable, motivational, ethical, and revolutionary culture, to inspire everyone associated with Dell Technologies.

Talking about the flagship event, Ritu Gupta, Marketing Director, Dell Technologies India said, “The current situation has opened new doors for innovation and learning, accelerated through digital transformation. Businesses are constantly focused on adopting newer modes of doing business that will help them sustain the drive towards digital workplaces at a much faster rate than before. Through this forum, we will continue to pursue our aim of helping businesses become future-ready and to continue as their preferred technology partner.”

Capgemini’s Tech Challenge 2021 Unleashes the Power of AI and Blockchain to Build Circular Economy Model for a Sustainable Future Capgemini announced the winners of Tech Challenge 2021 the 8th edition of the company’s flagship annual hackathon. The Winning Team (‘Hawk Eyes’) won the 2021 challenge for creating innovative solutions and prototypes that reimagined the future with the help of Artificial Intelligence (AI) and blockchain, to foster a circular economy and reduced carbon footprint. For the second year in row, the grand finale of Tech Challenge 2021 was held virtually. Tech Challenge 2021 received a record response, with more than 3.2 Lakh participants from across India. This year’s competition saw an increase of 40% registrations from last year and some 35% of the participants were women.

Applauding the winners and finalists, Arul Kumaran Paramanandam, Chief Operating Officer of Capgemini in India said, “There is an imminent need to reimagine our future as we emerge from the pandemic and contemplate a post-pandemic world.

Atlassian Named a Visionary in the 2021 Gartner Magic Quadrant for IT Service Management Tools Atlassian has been named a Visionary in the 2021 Gartner Magic Quadrant for IT Service Management Tools. Its Jira Service Management solution focuses on the convergence of digital experiences for development, operational and business teams, catapulting it to the fastest-growing ITSM product by new customer count in 2020. This comes on the heels of Gartner recognizing Atlassian in the March 2021 Gartner Peer Insights Customers’ Choice for IT Service Management Tools.

As companies sprint to digitally transform, they are recognizing that every team has to operate with the same urgency and speed. Their teams must come together to respond to business changes and deliver great digital service experiences fast - or they run the risk of going out of business.

With Jira Service Management, only Atlassian connects development, IT operations, and business teams, allowing them to operate at high velocity and deliver the exceptional service experiences their customers and employees demand. The recent Gartner Magic Quadrant report states, “In response to digital disruption, ITSM tools are beginning to address integration requirements with the DevOps toolchain and support for agile workflows across ITSM processes.”1 Atlassian’s differentiated approach to ITSM centers around DevOps and agile service delivery.

Fortinet and Linksys Joint Venture Delivers First-of-its-Kind Secure Enterprise Solution to Support Remote and Hybrid Work Fortinet announced a new joint solution to enable enterprise organizations to support and secure work-from-home networks. Linksys HomeWRK for Business | Secured by Fortinet is the first ever enterprise solution to deliver secure network connectivity for both corporate and personal needs in one easy-to-setup unit optimized for business applications and collaboration tools, including Zoom. The announcement serves as another proof point of both companies’ long-term commitment to delivering enterprise-grade performance and security for the hybrid era, and follows earlier news of Fortinet’s investment in Linksys and the launch of Linksys HomeWRK for Education | Secured by Fortinet to bring reliable connectivity and security to students at home.

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Snowflake Launches the Financial Services Data Cloud to Accelerate Customer-Centric and Data-Driven Innovation in the Financial Services Industry Snowflake the Data Cloud company, announced the Financial Services Data Cloud, which unites Snowflake’s industry-tailored platform governance capabilities, Snowflake- and partner-delivered solutions, and industry-critical datasets, to help Financial Services organizations revolutionize how they use data to drive business growth and deliver better customer experiences.

As customer expectations, regulatory requirements, and data volumes rise, Snowflake’s Data Cloud helps organizations accelerate their top-line growth and innovation while mitigating risk. Banking, insurance, fintech, and investment management customers, and others in the financial services industry, can utilize Snowflake’s Financial Services Data Cloud to launch new customer-centric products and services, build fintech platforms of the future, and accelerate their compliance and regulatory compliance. Industry-leading customers like Allianz, AXA, BlackRock, Capital One, NYSE, Refinitiv, Square, State Street, Western Union, and Wise, are already part of the Financial Services Data Cloud.

SNIPPETS

Spirent and MultiLane Collaborate to Enable 800G Ecosystem Spirent Communications, the leading provider of test, assurance, and analytics solutions for next-generation devices and networks, today announced that it has partnered with MultiLane, a global leader in data center interconnects, to offer vendor-neutral testing solutions supporting the 800G ecosystem. This milestone is a result of the two companies’ joint mission to enable 800G infrastructure development and adoption, and help the industry resolve testing challenges, no matter the interconnect strategy.

QSFP-DD800 is one of the first port standards that use individual electrical 100G lanes. The design, optimization, and fabrication of these 100G lanes present a significant challenge for host and pluggable developers alike. The partnership facilitates the test and verification of QSFP-DD hardware, including transceivers, switches that use these transceivers, and hyperscaler use cases.

“Successful 100G electrical lane design requires novel techniques and robust test procedures,” said Kees Propstra, Vice President of Marketing at MultiLane. “Our joint effort with Spirent to tackle these challenges facilitates the transition to the 800G node, the next frontier in data center interconnects.”

VIAVI and Capgemini Collaborate on 5G and O-RAN Validation

Synechron joins Green RWA network to enable Financial Services clients to gauge and manage climate-related financial risks Synechron announced it has joined Green RWA, the acclaimed non-profit network dedicated to developing tools for financial institutions to manage the long-term risks associated with climate change.

Synechron and Green RWA (Risk-Weighted Assets) are closely aligned in the belief that climate transition and industry evolution will require the entire financial community to work collaboratively. With this partnership, Synechron aims to extend its Sustainable Finance service offerings beyond regulatory compliance and the transition to Environment, Social and Governance (ESG) standards, policies, and company requirements. Fresh technologies and innovations will allow for Synechron’s financial enterprise clients to address the complex challenges of new climate risk factors and scarcity of data.

Viavi Solutions today announced that Capgemini, a global leader in business and technology transformation, has collaborated with the company through Capgemini Engineering in Portugal to deliver an industry-leading 5G and O-RAN lab test capability, powered by VIAVI’s O-RAN Lab as a Service (LaaS).

The success of 5G open networks depends on both end-to-end performance and core testing. Open networks need to provide the same performance or better than traditional networks for operators to reap the benefits of reduced infrastructure costs, with the added pressure to deliver new functionality faster than ever.

Compounding these challenges is the rise of many new entrants in the supply chain, as open networks depend on a diversity of radio types and manufacturers.

“Capgemini is at the forefront of 5G and O-RAN innovation, where testing and maintaining the resilience and performance of an entire network chain is crucial.

Epson Global Survey Reveals Startling Climate Reality Deficit — 73.4% Of Indians Are Still Optimistic We Will Avoid A Climate Crisis In Our Lifetime With just 45 days to go to the start of the 2021 United Nations Climate Change Conference (COP 26) in the UK in November, Epson announces the results of its Climate Reality Barometer. Epson’s research discovers a potentially damaging gap between climate reality and people understands of its catastrophic effects. The survey captures global experiences and perceptions of climate change from 15,264 consumers across Asia, Europe, North America and South America, including 1,207 consumers in India.

Timed to help frame discussions at COP 26, the goal of the Epson Climate Reality Barometer is to raise greater public awareness of climate change impacts, influence transformative business decisions, and better inform policy makers.

National Aerospace Laboratories Adopts Dassault Systèmes’ Solutions to Design Civil Aircraft in Indiaa Dassault Systèmes announced that National Aerospace Laboratories (NAL), a constituent of Council of Scientific and Industrial Research (CSIR) has adopted the “Passenger Experience” industry solution experience based on the 3DEXPERIENCE platform to design civil aircraft in India, specifically the Saras Mk-2 program. NAL is also using DraftSight, a feature-rich 2D and 3D Computer Aided Design (CAD) solution for 2D design standardization in the manufacturing of civil aircraft.

The “Passenger Experience” industry solution experience helps in reducing engineering costs in cabin completion by up to 40% through engineering, manufacturing and certification processes automation. It also helps in increasing brand perception and reducing content creation by 40% for all passenger touch points for sales and marketing.

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Parul University selects Veeam to Ensure Data Availability for Students, Faculty and Staff Veeam announced that Parul University has selected Veeam Backup & Replication™ Enterprise Plus to transform its data protection strategy to ensure continuity of services for the university’s online offerings. Veeam provides Parul University with uninterrupted access to an online examination portal for 28,000 students, helps increase the backup success rate to almost 100% from 80% and contributes to the university’s competitive edge by saving the IT department 20 hours per month, which is now invested in driving IT innovation in other areas.

“At Parul University, learning is not limited to the classroom. We use digital learning spaces, including Google classroom, Microsoft Teams, Jitsy and Zoom, to extend education to students wherever they are, whenever they want,” said Snehalkumar Darji, chief technology officer at Parul University.

Skit launches on Microsoft Azure Marketplace to accelerate innovations and target over 140 global geographies Skit has announced that its solution has launched on Microsoft Azure Marketplace, to unlock its growth capabilities. The availability will help Skit accelerate innovations and scale operations, reaching Microsoft Azure customers.

Customer service function has evolved significantly, and today experiences are as important as the final product or service. However, customers still face issues of rigid or complex menu options, long wait times in call centre queues, multiple call transfers or even call disconnects. The missing element is Skit’s technology, which can both automate call centre queries as well as kick-start real-time intelligent human-like conversations.

The Azure Marketplace launch comes after Skit joined Microsoft for Startups. The program is designed for high-potential start-ups and solutions targeting enterprise customers.

Indium Software Adds Senior Industry Leaders Ramkumar Ramamoorthy and Rajesh Balaji Indium Software announced that Ramkumar Ramamoorthy, former Chairman and Managing Director of Cognizant, India and Rajesh Balaji Ramachandran, former Senior Vice President and Global Delivery Head of Cognizant’s Enterprise Application Services practice have been inducted as Investor-Advisors.

Indium’s capabilities span application engineering, low code, data & analytics, DevOps, cloud engineering, digital assurance, gaming and strong relationships with ecosystem players such as AWS, Mendix, Striim and Denodo. With years of building strong partnerships with over 100 active clients across North America, India, Europe and the Asia-Pacific region, Indium has grown its revenues by over 35 percent CAGR in the past three years with a growing team of around 2000 associates.

JK Tech and Progress announce the recognition of JK Tech as the first Global System Integrator for Digital Transformation JK Tech, has signed a strategic partnership with Progress, a leading provider of Application Development and Digital Experience technologies, to help enterprises in various verticals, redesign and innovate their business to meet their digital transformation goals.

The two companies joined hands to create innovatively personalized, easy to implement, secure, single-platform Progress solutions, with the aim to provide effective digital transformation services to their customers. These solutions are built on JK Tech’s robust4R modernization framework helping clients through the transformation journey to Value Realization. This partnership will focus on creating a future ready digital foundation, using the wide range of modernization strategies from Progress and JK Tech, starting from UX/UI updates to mobile, application development, digital experience, data connectivity, upgrades and more.

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DIGEST TECHNOBIND PARTNERS WITH STORCENTRIC TO PROVIDE SECURE DATA MANAGEMENT SOLUTIONS TECHNOBIND TODAY ANNOUNCED IT HAS SIGNED UP AS A VALUE-ADDED DISTRIBUTOR (VAD) PARTNER FOR STORCENTRIC, A GLOBAL LEADER IN SECURE DATA MANAGEMENT SOLUTIONS. THE PARTNERSHIP ALLOWS TECHNOBIND TO OFFER STORCENTRIC’S ROBUST PORTFOLIO OF STORAGE AND DATA PROTECTION SOLUTIONS TO ITS GROWING NETWORK OF CHANNEL PARTNERS, AND PROVIDES ADDITIONAL RESOURCES TO ADDRESS THE GROWING DEMAND FOR STORCENTRIC PRODUCTS AND SERVICES. “TECHNOBIND HAS A SOLID REPUTATION OF PROVIDING COMPREHENSIVE ENTERPRISE TECHNOLOGY SOLUTIONS IN INDIA, AND OUR PARTNERSHIP WILL HELP MEET THE INCREASING DEMAND OF DATA MANAGEMENT NEEDS ACROSS THE REGION,” SAID MIHIR SHAH, CEO OF STORCENTRIC.

ZOOM SELECTS SEAGATE’S LYVE CLOUD SEAGATE TECHNOLOGY HOLDINGS, A WORLD LEADER IN MASS-DATA STORAGE INFRASTRUCTURE SOLUTIONS, REACHED AN AGREEMENT WITH ZOOM THAT WILL SOON ENABLE THE VIDEO CONFERENCING COMPANY’S CUSTOMERS TO USE SEAGATE LYVE CLOUD TO STORE MEETING RECORDINGS. WHEN ZOOM’S CUSTOMERS RECORD THEIR MEETINGS, THEY WILL HAVE THE OPTION TO SAVE THESE MEDIA FILES ON SEAGATE’S S3 STORAGE-AS-A-SERVICE (STAAS) PLATFORM. SEAGATE’S ALWAYS-ON EDGE-TO-CLOUD MASS-STORAGE LYVE CLOUD IS DESIGNED TO OVERCOME COMMON STORAGE CHALLENGES— UNPREDICTABLE COSTS AND COMPLEXITY OF STORING, MOVING, AND ACTIVATING DATA AT SCALE.

FUJIFILM INDIA SET UP LTO ULTRIUM9 DATA CARTRIDGE IN INDIA FUJIFILM INDIA PVT LTD., THE INSPIRED LEADER IN TECHNOLOGY AND INNOVATION IS DELIGHTED TO DECLARE THE LAUNCH OF THE FUJIFILM LTO ULTARIUM9 DATA CARTRIDGE” (LTO9). A REVOLUTIONARY RECORDING MEDIA THAT COMPLIES WITH THE NINTH GENERATION LTO ULTRIUM9 STANDARDS FOR MAGNETIC TAPE STORAGE MEDIA APPROPRIATE FOR BACKING UP AND ARCHIVING LARGE CAPACITY DATA. DESIGNED WITH FUJIFILM’S PROPRIETARY TECHNOLOGY, LTO9 OFFERS UP TO 45TB IN STORAGE CAPACITY (18 TB FOR NON-COMPRESSED DATA), A 50% INCREASE FROM THE PREVIOUS GENERATION OF LTO TAPE. THE HIGH CAPACITY, ACHIEVED IN THE NEW LTO9, CATERS TO THE SURGING DATA STORAGE DEMAND AMIDST THE RAPID DEVELOPMENT OF IOT TECHNOLOGY AND ACCELERATION OF DIGITAL TRANSFORMATION. FUJIFILM HAS ALWAYS BEEN AT THE FOREGROUND OF INNOVATION AND HAS HUGELY CONTRIBUTED TO THE DIGITAL REVOLUTION WIDESPREAD IN THE WORLD.

SNIPPETS

New ATR research: Operation ‘Harvest’: A Deep Dive into a Long-term Campaign McAfee Enterprise‘s Advanced Threat Research (ATR) team published a forensic analysis on Operation ‘Harvest’ – a prolonged data exfiltration campaign where an adversary maintained access for multiple years to capture network data. Working with Professional Services IR team on a case that started as a malware incident, they discovered the attack ultimately turned out to be a long-term cyber-attack linked to nation-state cyber-offensive activity.

From a cyber-intelligence perspective, ATR provides deep insight to this long-term campaign that maps out findings on entry, affiliation and motive against the Enterprise MITRE ATT&CK model.

Artifactually, the McAfee Enterprise team asserts this operation was executed by an experienced APT actor whose long-term objectives are persistence in their victims’ networks and acquiring intelligence needed to make political/strategic or manufacturing decisions.

Synechron and Accelex Partner to Accelerate Operational Efficiency for Unstructured Data Extraction and Management for Private Market Managers Announced its formal partnership with Accelex Technology to further drive operational efficiencies for its financial services clients globally by unleashing the power of private investment data. Accelex offers an advanced artificial intelligence (AI) and machine learning-led automation system for effective data acquisition, analytics and reporting that can afford tangible benefits to investors and asset servicers.

Synechron has been working with Accelex since 2018 and has successfully leveraged the firm’s innovative AI and machine learning models-based solutions for the trifecta of key data management: data acquisition, analytics, and visual display reporting for clients. This years-long alignment and collaboration underlies the decision to define a more formal partnership with Accelex.

HelpSystems’ Cybersecurity Guide Reveals the Evolving Risks and Data Privacy Landscape in India HelpSystems today released its ‘Cybersecurity Guide: Achieving Compliance with India’s Personal Data Protection Bill’ that examines the evolving risks and data privacy landscape in India, particularly in light of changes in working patterns brought about by COVID-19. The guide lays out the key steps to help organizations in India sensibly adopt a better data protection posture and build a firm foundation towards onward compliance with India’s Personal Data Protection Bill.

As cyber risk intensifies around the world, regulatory authorities have started looking at privacy and data protection frameworks more seriously. The draft India Personal Data Protection (PDP) Bill includes requirements for notice and prior consent for the use of individual data, limitations on the purposes for which data can be processed by companies, and restrictions to ensure that only data necessary for providing a service to the individual in question is collected.

Palo Alto Networks Introduces Prisma SASE, a Secure Access Service Edge Solution Converging Networking and Security for the Hybrid Workforce Palo Alto introduced Prisma® SASE, bringing together Prisma Access and Prisma SD-WAN into an integrated cloud-delivered service with industry-leading network security and next-generation SD-WAN to ensure that organizations stay secure and productive while working fluidly between branch offices and home offices, and on the road. A recognized SASE industry leader with nearly 2,500 SASE customers, Palo Alto Networks is introducing further innovations for Prisma SASE, including SD-WAN with integrated 5G to accelerate SASE deployments to branch offices and ADEM to provide an enhanced digital experience for users regardless of location.

According to the recently released State of Hybrid Workforce Security 2021 report, 61% of organizations have struggled to provide the necessary remote security to support work-fromhome capabilities — accelerating the critical need for SASE to improve the security, connectivity and productivity for hybrid workers.

VIAVI Augments ONT800 XPM Modules to Speed 800G Products to Market Viavi Solutions announced that the VIAVI ONT 800G FLEX XPM module now supports QSFP-DD800 testing, accelerating the production of 800G network infrastructure. The VIAVI ONT XPM is the first lab validation system to offer support for both OSFP800 and QSFP-DD800 modules, enhancing the industry’s most comprehensive test portfolio for development and production of optical communications technology.

At a time when demand for high-speed networking continues to escalate, lab testing and validation of 800G components is critical to ensuring error-free performance and interoperability of next-generation equipment for fast and smooth technology adoption.

The VIAVI ONT XPM module is the industry’s first fully-integrated test product for pluggable 800G transponders based on 100G electrical lane speed. This solution provides full coverage for both framed and unframed traffic generation and analysis.

SME CHANNELS 13 SEPTEMBER 2021

SNIPPETS

Indo Wings hands PR mandate to Lion Entertainment Indo Wings, one of India’s leading drone manufacturing and servicing company recently launched one of the country’s most advanced drone called ‘Cyber One’.

Realising the need for awareness they have now associated with Lion Entertainment as a PR partner for their communication mandate.

The company is soon to make many more announcements on various developments and Lion Entertainment shall be complementing its messaging with its strong PR experience and expertise.

Speaking about the overall association, Paras Jain, Founder and CEO of Indo Wings, shares, ‘Drones are soon to catch a lot of attention since the new policy many more verticals shall be open to having drones as a part and this requires a lot of awareness for which we have Lion Entertainment to put out the right messaging.’

Speaking about the overall association, Pooja Valeja, Founder, Lion Entertainment shares, “This is a great achievement for India and Indo Wings is sure to assist in the development of many sectors especially surveillance, security, defense and other government and non-government firms. Paras Jain has a great vision and Lion entertainment shall work in alignment to ensure we live up to their expectation”.

IUDX Becomes First Software Platform to Fully Adopt BIS Standards for Unified Data Exchange Announced adoption of the Indian standards for Unified Data Exchange specified by Bureau of Indian Standards (BIS), the national standards body of India. In doing so, IUDX has become the first software platform in the country to fully adhere to the Architecture and API Specifications set by the standards’ body for data exchange platforms.

The Unified Data Exchange standard – IS 18003, is part of a series of 10 indigenous standards developed by BIS Smart Infrastructural Sectional Committee (LITD 28) for Indian Smart Cities to ensure a secure and sustainable digital infrastructure and to facilitate the implementation of various smart city projects. The foundational standard for this series is IS 18000 Unified Digital Infrastructure – ICT Reference Architecture (UDI-ICTRA).

IUDX development team played an integral part in development of IS 18003 by contributing technical know-how and expertise to formulate the data exchange architecture and the API specification. It took the lead in driving the initiative and has already deployed the compliant platform in many smart cities across India.

Lenovo Delivers New Innovation for Resilient Edge Computing Lenovo announced it will be the first-to-market with VMware’s software solution for the edge running on the resilient ThinkSystem SE350 Edge Servers. The new solution will be delivered directly to customer edge sites with the VMware software solution pre-loaded on a pair of ruggedized and security enhanced ThinkSystem SE350. In addition, Lenovo also announced the enhancement of Lenovo Open Cloud Automation management software to automate the planning, deployment, and ongoing management of data center cloud deployments all the way to edge sites. Organizations can now plan their data center cloud and edge infrastructure solutions using the same management software.

Hybrid work is the next reality, accelerating the need for edge to cloud solutions and Lenovo is working to build smarter infrastructure solutions so customers can successfully navigate this hybrid workplace.

3i Infotech Provides Oracle Cloud Customers with A Cost-Effective Cyber Security Platform 3i Infotech today announced that its NuRe Edge, a SASE based platform, has achieved ‘Powered by Oracle Cloud Expertise’ and is now available in the Oracle Cloud Marketplace offering added value to Oracle Cloud customers. NuRe Edge (SASE) on Oracle Cloud Marketplace enables borderless security at the edge. The combination of NuRe on Oracle Cloud Infrastructure will accelerate decision making into a service, by deploying micro data centers, managing and securing with a seamless experience at the edge. It provides enterprise and cloud networking delivered as-a-service consumption, elastic scale up and scale down, with end-to-end security, performance, visibility and governance.

The Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications offering unique business solutions, including ones that extend Oracle Cloud Applications. Oracle Cloud is a Generation 2 enterprise cloud that delivers massive, non-variable performance and next generation security across a comprehensive portfolio of services including SaaS, application development, application hosting, and business analytics. Customers get access to leading compute, storage, data management, integration, security, HPC, artificial intelligence (AI), and Blockchain services to augment and modernize their critical workloads.

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Trend Micro Detected Nearly 13 Million Malware Events Targeting Linux-based Cloud Environments Trend Micro released a new research on the state of Linux security in the first half of 2021.

The report gives valuable insight into how Linux operating systems are being targeted as organizations increase their digital footprint in the cloud and the pervasive threats that make up the Linux threat landscape.

As of 2017, 90% of public clouds workloads ran on Linux. According to GartnerÒ, “Rising interest in cloud-native architectures is prompting questions about the future need for server virtualization in the data center.

The most common driver is Linux-OSbased virtualization, which is the basis for containers.1” Linux allows organizations to make the most of their cloud-based environments and power their digital transformation strategies. Many of today’s most cutting-edge IoT devices and cloud-based applications and technology run on some flavor of Linux, making it a critical area of modern technology to secure.

SNIPPETS

Yotta Infrastructure’s NM1 Datacenter Felicitated with India’s first Tier IV Constructed Facility Award by Uptime Institute (USA) Close on the heels of winning Datacloud’s best APAC datacenter award, the country’s largest datacenter - Yotta NM1 - now wins the rare distinction of being awarded the Tier IV Certificate of Constructed Facility by Uptime Institute (USA) – the leading independent datacenter advisory and certification organisation.

Sunil Gupta, Cofounder & CEO, Yotta Infrastructure, comments, “Last year we were thrilled to receive the Tier IV Certificate for Yotta NM1’s design documents (TCDD), which was a pre-requisite for the Tier IV Certificate of Constructed Facility (TCCF). The auditors at Uptime Institute monitored our live system demonstrations under real-world conditions and have finally validated the facility’s performance as defined during the design phase. I’d like to congratulate our Engineering, Projects, and Operations teams for their relentless pursuit of this rare achievement. Yotta NM1 datacenter now joins a elite list of handful datacenters globally who have had their facility thoroughly audited by Uptime Institute and received the Tier IV Facility Award.”

Tata Communications Offers Payas-you-go Feature on Ethernet Network Services in India Tata Communications, a global digital ecosystem enabler, offers ‘Bandwidth-on-Demand’ (BoD) feature on Ethernet services, delivering flexibility, improving end-user experience, and bringing cost efficiency.

This enables enterprises to self-provision additional capacity on a pay-asyou-go model to meet short term bandwidth needs conveniently through a self-service customer portal. With this feature, Tata Communications powers enterprises to move closer to achieving their digital-first ambitions.

The new BoD feature helps customers dynamically manage, scalable and resilient Data Center (DC) connectivity. Ethernet network is built upon the strong foundation of Tata Communications DC ecosystem infrastructure, providing seamless connectivity and maximum coverage across the DC clusters in India with multiple diverse routes.

“The pay-as-you-go network feature will empower enterprises who are increasingly facing fluctuating short-term bandwidth needs to manage their application’s performance. Control at the hands of the customers to adjust their bandwidth dynamically in near real-time, will provide them such agility and flexibility.

Altimetrik Positioned 15th Among Industry’s Biggest Players on The software Report’s Annual Top 100 Software Companies List Some of the most powerful brands in retail, apparel, and restaurants, are reanalyzing the consumer increasingly, brands enterprises in these and other industries are turning to Altimetrik for its victorious approach to digital business enablement, receiving the company a No. 15 ranking on The Software Report’s annual list of software stars, the Top 100 Software companies of 2021.

Altimetrik is a digital business enablement company. We deliver bite-size outcomes as organizations scale digitalization to accelerate revenue growth disrupting ongoing business operations.

Raj Sundaresan, Altimetrik CEO, said “Being included so high on this list is a validation of our approach to digital business, including our bite-size approach that develops new products in real-time without delays or disruption to the existing business.” “Those that delay enabling new digital business risk falling behind, and those who choose a big-bang approach to digital business, modern enterprise will position themselves to meet business goals, including growing revenue and profit.”

Logmeln Titled Patrick McCue as Global Vice President of Channel Sales LogMeln, Inc., a foremost contributer of cloud-based SaaS solutions such as GoToConnect, LastPass and Rescue, today appointed Okta channel veteran, Patrick McCue, as its new Global Vice President of channel sales. Patrick will be responsible for leading the company’s high-growth strategy for channel sales and fostering relationships with key partners.

Bill Wagner, President and Chief Executive Officer at LogMeln, said “Our parent are incredibly valuable stakeholders within our organization and we are dedicated to enhancing their experience at every touch point and continuing to expand our partner channel,” “with Patrick Knowledge and passion for building and developing partner relationships, we have the potential to reach more customers than even before and further elevate our partner experience.”

With over 15 years of channel leadership experience across the software industry, Patrick brings a wealth of knowledge about partner ecosystems and customer relationship management to his new role.

For A Great Flexible Work Experience, Choose The Poly Voyager 4300 UC Series Headset Poly announced the addition of the Voyager 4300 UC Series to its award-winning family of Voyager wireless Bluetooth headsets. Designed for the new way of working, the Voyager 4300 UC Series keeps workers connected and productive at home or in the office.

Works the Way You Do As the dynamics of work have shifted, the Voyager 4300 UC Series offers a wireless headset that frees you from your desk, allowing you to roam up to 50 meters from your computer. It’s packed with highquality audio and multiple connectivity options – all at an accessible price point. The Voyager 4300 UC Series has seamless connectivity to your choice of smartphone or computer via the included BT700 USB adapter to provide you with the flexibility you need throughout the day.

Users can also remain confident and in control of one of the biggest pain points of remote meetings – their mute state. This headset comes with an easy-to-find-and-use mute button and the Dynamic Mute Alert notifies users when they talk while muted, meaning that talking to yourself or needing to apologize for talking on mute is a thing of the past.

SME CHANNELS 15 SEPTEMBER 2021

SURVEILLANCE

PRASHANT NANGARE, PRODUCT HEAD, ACCESS CONTROL, PRAMA HIKVISION INDIA PVT. LTD.

VINIT NARVEKAR, MANAGER- CUSTOMER TRAININGS, PRAMA HIKVISION INDIA PVT. LTD.

HIKVISION INDIA CONDUCTED TECH-KNOWLEDGE TALK SERIES Hikvision India has recently conducted Hikvision MinMoe Face Recognition Terminal product introduction and training event ‘Tech-Knowledge Talk’ on PRAMA India App platform. The recently concluded third edition of ‘Tech-Knowledge Talk’ was focused on the newly launched MinMoe Face Recognition Terminal product introduction and training. This event got very good response from the Regional Distributor (RDs) and Sub Regional Distributors (SRDs) from the PAN India regions.

This was the third edition of Hikvision’s ‘Tech-Knowledge Talk’ LIVE session series. In this LIVE session, Hikvision’s product experts discussed about the latest range of MinMoe Face Recognition Terminal. They presented the market potential of MinMoe Face Recognition Terminal, features and applications of MinMoe Face Recognition Terminal product offerings. This session was for Regional Distributor (RDs) and Sub Regional Distributors (SRDs) from the PAN India regions.

It was an insightful and engaging session where viewers participated in the LIVE quiz competition and won prizes as well.

“We are happy to introduce the MinMoe Face Recognition Terminal products in Hikvision’s ‘Tech-Knowledge Talk’ LIVE online session series.

These online sessions are helpful to evangelize the USPs of our new products and technologies, they develop the product knowledge and technology awareness among Regional Distributor (RD) and Sub Regional Distributors (SRDs) community.

We hope these sessions are helpful to enhance the skills and knowhow of installers, system inte-

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grators and security professionals,” said Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd. He further added, “Authorized access has come a long way from using keys, pin codes, cards, and fingerprints. We now find ourselves stepping into the era of face recognition. The use of face recognition in access control and time attendance has been an inevitable trend, which creates advantageous “touch-free” experience. With advanced deep learning technology and practical functions, Hikvision MinMoe Face Recognition Terminals bring better security and improved efficiency to access control and time attendance tracking, making them easier than ever.”

“The latest trends in MinMoe range of Face Recognition Terminals product segment, includes Facial Recognition and Artificial Intelligence Technologies. The Indian Access Control market is expected to grow at a steady rate in the Metro and Tier- II cities due to increased demand for touch-free Access Control supported by Face Recognition and Time –Management Solutions.

A clear trend towards Touch-Free Access Control products in the market will drive the market demand,” said Prashant Nangare, Product HeadAccess Control, Prama Hikvision India Pvt. Ltd. He further added, “Hikvision MinMoe Face Terminals are available in following models – DS-K1T341, DS-K1T331, DS-K1T671 and DSK1T607PEF Series. The application scenarios of Hikvision MinMoe Face Recognition Terminals include, Corporate Offices, Financial Institutions, Banking and Financial Institutions, Industrial

Parks, Retail Stores, Manufacturing Units, Schools and Educational Institutions.”

“The Hikvision MinMoe Face Recognition Terminals are available in three categories, i.e.

Value Series, Pro Series and Ultra-series. Face Recognition Modules for Turnstile. The MinMoe Face Recognition Modules for Turnstile can easily integrate with turnstiles to provide the user with a complete access solution. The integrated terminalturnstile solution is particularly useful for commercial buildings, banks and so on,” said Vinit Narvekar, Manager- Customer Trainings, Prama Hikvision India Pvt. Ltd. This LIVE session focused on a MinMoe range of Face Recognition Terminals. Given the current situation, this session elaborated the need of touch-free access control system. The guest expert was Mr. Prashant Nangare – Product Head, Access Control, Prama Hikvision India Pvt. Ltd. He explained the technology aspects and evolution of access control systems from card to biometric and the latest touch-free Face Recognition Terminal. This was followed by a walkthrough of various Face Recognition Terminal models under MinMoe Series. The session also covered various application scenarios and solutions related to the Face Recognition Terminal.

The product introduction and training Series ‘Tech-Knowledge Talk’ on PRAMA India App platform was jointly conducted by Mr. Prashant Nangare – Product Head, Access Control, Prama Hikvision India Pvt. Ltd. and Vinit Narvekar, Manager- Customer Trainings, Prama Hikvision India Pvt. Ltd.

INTERVIEW

SUSHIL GOYAL, CO-FOUNDER & MD AT RAHI

ORGANISATIONS’ SHOULD FOCUS ON PERFORMANCE, SECURITY, AND OTHER TECHNOLOGY AND BUSINESS REQUIREMENTS TO DETERMINE WORKLOAD PLACEMENT How can IT leaders shift their focus from infrastructure – onpremise, in the cloud or at the edge of the network – to workloads keeping the current situation in mind?

In a post-pandemic world, it is ideal to migrate workloads to the cloud for benefits and to prepare for the next unforeseen disruption. When the emphasis shifts from infrastructure to workloads, decision-making focuses on service delivery rather than IT architecture. Organisations’ should focus on performance, availability, security, compliance and other technology and business requirements to determine workload placement.

Some legacy applications can be migrated to Software-as-a-Service solutions, while others may need to be hosted in co-location facilities. For example, emerging distributed cloud services can prove to be a good option because they allow running applications and data from geographically dispersed sites at the network edge.

How can enterprises enhance customer experience by managing workload placement?

Digital usage has skyrocketed at organizational and industrial levels. Many businesses adopted digital transformation quickly and embraced the work-from-home culture. A hybrid cloud is the intersection of an off-premises, hyperscale cloud service and a privatized IT infra¬¬¬structure that you run as a cloud. A Hybrid model is here to stay; businesses must adapt and cope with the transformation while preserving productivity

and raising engagement levels. Rising remote workforce needs a model that differs from traditional systems for easy collaboration of remote and on-premise employees. Hybrid workplace allows remote staff to continue to operate seamlessly. Employees feel independent and competent in executing their responsibilities with less room for micro-management. Real-time collaboration allows teams to work closely from home and office thus significantly increasing their productivity and commitment. Businesses can now opt for remote working instead of letting employees commute to the office for daily operations.

What is the Role of Hyper scale Data centers in reshaping India’s IT landscape?

With increased usage and more dependability on IT infrastructure everything is scaling and becoming ‘Hyper’. And, as a result of their massive size, they impose significant environmental costs.

Data centers are now attempting to operate on renewable energy to optimize their resource utilization and reduce environmental impacts. The trend will continue, and we will be seeing more and more innovation in sustainable components with improved efficiency. A Hyperscale Data Center is a huge warehouse-like structure having its own servers, routers, storage system, powerhouse, and networks. This is generally used for big data and cloud-based applications. With ever increasing demand for data, hyperscale data centers are expected to grow at an exponential rate in the next decade. Many industries that previously

had no or limited access to the IT infrastructure are now moving towards the cloud-based system, primarily triggered by remote working requirements. These Hyperscale Data Centers offer unique ways of energy efficiency and functionality that will make them the preferred choice of facility for most companies.

How can enterprises normalize wide adoption of cloud-based data centers?

The pandemic has changed the global working model. Organisations have adopted hybrid work culture and as a result, companies are shifting to cloud-based data centers. Innovation, efficiency, and sustainability will be the driving force behind any data center technology going forward. Cloud servers, imply that you are using someone else’s resources, whereby the provider ensures quality and maintenance of the system, ensuring better resource optimization. In cloud-based data centers, the data is remotely stored, managed, and backed up on a regular basis. Quality service providers offer the option of securely transmitting data and receiving them via a public network. At any given time, files and documents stored online can be accessed from anywhere. Building a data center from scratch requires a huge Capex and time. Cloud-based systems enable seamless customization and scalability.

SME CHANNELS 17 SEPTEMBER 2021

NETWORKING

KEYSIGHT JOINS GOOGLE CLOUD PARTNER INITIATIVE TO SUPPORT AGILE ORCHESTRATION OF INNOVATIVE 5G SERVICES AT NETWORK EDGE SCOTT BRYDEN, VICE PRESIDENT, KEYSIGHT’S OPERATOR INDUSTRY SOLUTIONS GROUP

Keysight Technologies has joined Google Cloud’s partner initiative to support agile orchestration of innovative 5G services at the network edge.

A growing number of mobile operators are leveraging cloud and edge computing to bring high-speed, low-latency and secure connectivity to the network edge while optimizing operational efficiencies. Keysight joined Google Cloud’s partner initiative to enable a cloud-centric 5G ecosystem to connect a software-driven infrastructure

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from the edge of the radio access network (RAN) to the core.

“As a Google Cloud partner, Keysight will support service providers transitioning to cloud and edge computing, which are needed for delivering advanced applications and use cases such as streaming media, cloud gaming, connected vehicles, private wireless networks and immersive experiences,” said Scott Bryden, vice president of Keysight’s operator industry solutions group. “Keysight’s solutions across wireless and wireline technologies enable hyperscalers and mobile operators to create unified, heterogenous networks that support a wide range of use cases, requirements and applications.”

Telecom providers are migrating network and application operations to cloud-native, containerbased solutions. 5G deployments in standalone (SA) mode using commercial off-the-shelf (COTS) hardware with open standard interfaces are accelerating virtualization RAN architectures and network slicing technology. This digital transformation is unlocking innovation at the network edge with real-time data processing that is closer to where data is collected and consumed.

“Low latency access to cloud capabilities and applications is increasingly important for businesses operating at the network edge,” said Tanuj Raja, Global Head, Strategic Partnerships at Google Cloud. “We’re delighted to partner with Keysight to help communications service providers roll out cloud native 5G quickly and cost effectively, and ultimately to enable greater connectivity for customers at the edge.”

NETWORKING

AFL

HYPERSCALE EXPANDS ITS FOOTPRINT IN INDIA

STEVE ALTHOFF, PRESIDENT OF AFL HYPERSCALE

AFL Hyperscale, the global leader in data center network cabling and connectivity and a subsidiary of America Fujikura Limited, and SASMOS HET Technologies Limited have formed a strategic collaboration to offer flexibility and customization

of hyperscale, colocation, and enterprise data center products for Indian customers. As part of the collaboration, SASMOS HET has established a world-class fiber optic facility in Bangalore, and with AFL’s global expertise, will provide ‘Made in India’ products and engineering solutions to help align end-to-end networks that conform to global standards.

Steve Althoff, President of AFL Hyperscale said, “The tremendous growth of the IT sector in India has created a huge opportunity for global data center providers. AFL understands the importance of speed to market which is not just driving customer proximity for global companies, but also localizing the value chain. To make this possible, we aim to expand our presence in India and partner with SASMOS, a globally recognized manufacturer in Aerospace and Defence with a proven track record of more than 13 years for outstanding quality, performance and response in Copper and Fiber interconnectivity solutions.

The strategic collaboration will help us leverage the strength of SASMOS as we mutually focus on fostering efficiency enhancement, capability extension, and customized manufacturing for India requirements. We are certain that this collaboration will create a tremendous value proposition for Indian customers.”

Subramanya Ullal, Chief Executive Officer, SASMOS HET Technologies Limited said, “SASMOS is synonymous with innovation, quality and world-class manufacturing services. Our vast experience and expertise have earned us many global partnerships and businesses, thereby, leading the nation’s vision of ‘Make for World.’ We are excited about collaborating with AFL Hyperscale as our synergies match and the alliance will be a win-win situation for both partners. With AFL’s world-class technology ecosystem blended with SASMOS’ talent pool, we are geared up to build and offer Indian Customers innovative cutting-edge solutions to support the rapid expansion and demand for AFL products in India.”

SME CHANNELS 19 SEPTEMBER 2021

GUEST ARTICLE

PAVING THE WAY FOR DATA-DRIVEN MEDIA & ENTERTAINMENT

VIMAL VENKATRAM, Country Manager, Snowflake India

Not too long ago, media and entertainment companies relied on audience surveys, ratings and blockbuster charts to arrive at business and investment decisions. Insights to viewers’ wants and preferences were limited, and many projects were often hit-ormiss affairs. As digitalization continues to transform many industries, including the media and entertainment sector, the scenario is changing rapidly. With the availability of data from a host of content delivery platforms including mobile devices, computers and HD boxes, the entertainment industry is awash with tools to be predictive and more accurate in making decisions.

The amount of data the media and entertainment industry generates – from viewership records to social media sentiments, demographics to device data – combined with the accelerated adoption of digital technologies such as cloud, artificial intelligence and machine learning, presents vast opportunities for media and entertainment firms to understand what content, shows, movies and music consumers want. To harness the opportunities with the growth in content consumption, build up a comprehensive 360° view of their customers and open new revenue streams, industry players must solve their data challenges and empower their organizations to become truly data-driven.

Unlocking the Power of Data In 2020, India’s media and entertainment sector witnessed a shift in consumer demand and consumption patterns. As the whole country was forced to stay at home due to the health crisis, consumers turned to their mobile devices for entertainment and information. According to the recent EY Media and Entertainment Industry Trends report[1], Digital and Over the Top (OTT) subscription registered the highest growth rate for the year 2020 at 49% (53 million subscriptions taken up by 28 million people, a 10.5 million increase from 2019), while Online Gaming was reported to be one of the fastest-growing segments in India as online gamers grew from 300 million in 2019 to 360 million in 2020. With the upcoming 5G rollout in the country, more entertainment and gaming innovations such as virtual and augmented reality will be introduced to the market. As such, the demand for hyperpersonalized content and immersive entertainment will continue to increase.

With the explosion of data, particularly in the

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OTT and streaming services space, new approaches to advertising, customer acquisition and product development are emerging. This has opened tremendous opportunities for companies within the media and entertainment sector in India to move seamlessly across platforms and stay competitive in a fast-evolving digital world. However, gaining insights into audience preferences while complying with consumer privacy regulations is just one of the hurdles companies must overcome to provide engaging and customized experiences. Let’s look at a few examples elucidating importance of data in the media and entertainment vertical: New product development and predictions on Audience interests: Viewing history, searches, reviews, ratings, location and device data, clickstreams, log files and social media sentiment are just a few data sources that help take the guess work out of identifying audience interest and produce more relevant content.

Content monetization: Data can also help media and entertainment companies generate additional sources of revenues, suggesting new ways to incentivize consumer behavior, revealing the true market value for content, or identifying a new product or service opportunity. Advertisements can be tailored to suit festivals, local weather and many other pivots allowing advertisers insights into which products will sell more under what conditions.

Effective advertisement targeting through micro Segmentation of customers: Since consumers access media and entertainment on multiple devices at the same time, it’s helpful to use big data insights to understand when consumers use a different device to consume the same content. With this, campaigns can be optimized across devices resulting in more apt and segmented advertising initiatives.

With the multitude of ways consumers access content, data proliferation and segmentation has become a challenge within the industry. To deliver personalized content and experience, companies should first create a single source of truth by storing, integrating, and querying all their data — whether structured or semi-structured—in a single location.

GUEST ARTICLE

CUSTOMER SUCCESS IN SAAS: THE 80:20 EFFORT

PIYUSH AGRAWAL, Founder, Latviv Inc.

PROFILE Piyush Agrawal entered the IT industry in the early 90s with stints at Infosys and Citibank offshore development units when their revenue was barely 10 million USD. He has experienced and influenced firsthand the transformations through the Y2K, dot com, social media, and recently software-as-a-service (SaaS) revolutions in the IT sector from those days to now. Piyush is currently supporting the booming SaaS industry as a leading thought leader, influencer, and technology enabler via his latest initiative, Latviv, that offers a combination of content, services, and software to help vendors manage their customer relationships better.

Piyush is the published author of the book “Helping Customers Win” and in this book he has captured relevant customer success experiences from his long career to equipping those new to the workforce or looking for a job in the customer success field. To help vendors institutionalize the recommendations in this book, Piyush founded Latviv, a SaaS platform that assists Customer Success leaders. Latviv’s goal is to maintain the spark in corporate relationships during implementations, deployments, and beyond. It is worth mentioning that Latviv is the combination of two root words, “lat” and “viv.” They stand for relationship and vitality—collectively standing for vitalizing relationships.

Customer acquisition is challenging. However, in Software as a Service (SaaS) businesses, interestingly, the real challenge starts after the customer is acquired. Customers want their SaaS providers to solve their problems without the “legacy” of managing the SaaS provider’s system. Therefore, after the initial agreement, they start with a prototype or proof of concept (POC) with a bounded customer commitment, also called a trial or limited usage plan. Then, as they realize outcomes, they start paying more with increased adoption, while others, due to various limitations, stay with the Basic or lower-end usage models. Accordingly, SaaS providers serve a broad revenue range of customers from very low to high revenue streams with this approach.

The customer success manager (CSM) is critical to make the SaaS deployments successful and push their customers to higher-paying usage models.

On the one hand, the 80-20 rule, also known as the Pareto principle, will urge the CSMs to focus on the customers that generate the most revenue with optimal effort. However, the other 20% is still a substantial revenue for the SaaS provider and offers a nurturing base to convert those customers to higher-paying models. So how should SaaS providers distribute their work effort to manage both these customer segments?

Team Setup for 80% Accounts The actual breakdown will vary from one SaaS company to the next, but let’s call the two segments 80 and 20 %, respectively. SaaS companies manage the former segment by the traditional approach with accounts assigned to CSMs based on experience, skillset, and existing relationships. They establish sub-teams based on strategic, growth, enterprise, or other such variations.

I recently talked with an Asia Pacific region CS leader of an NYSE-listed company. He assigned accounts to his CSMs such that each was responsible for about $4M revenue. That number could come from 2 or more than 40 accounts. The work involved for each CSM, irrespective of the number of accounts, was equally intense given the nature of his company’s business. Bringing in another Pareto rule, the critical point he made was to be in front of customers 80% of the time – talking and interacting with customers meaningfully. The rest, 20%, was administrative, preparation, and record keeping.

Another global leader of a European finance company mentioned that his team is currently evolving and consists of both farmers and engage-

ment managers with technical skills. Since his company’s platform is heavy on the technical aspects, his group focuses on retention. He expects a dedicated sales team to own the upsell/cross-sell elements of the job eventually. These conversations finally zeroed in on their respective efforts and experimentations to increase every customer’s lifetime value, a very sensitive topic with investors, driving SaaS company valuations.

Labor Challenges Both these individuals also reiterated the importance of outcome-based interactions. But the maturity required from CSMs to be effective in this measure is simply in short supply. The former CS leader mentioned that he expects all CSMs to have some sales experience to appreciate acquiring and retaining customers. He said that a good CSM might need more than five years of sales experience as a farmer.

Given the ease at which customers can switch their SaaS usage on and off and move to competitive solutions, assigning a CSM to every customer account, no matter big and small, is not an option.

Companies can no longer offer their customers just a help desk contact number and address. Support staff cannot be good CSMs. But amongst this demand, there is limited CSM supply, and asking salaries have gone up a lot. Today, the job boards display an insatiable need for CSMs with hundreds of thousands of open CSM positions worldwide.

Managing 20% Revenue Base SaaS CSM leaders are struggling to manage the lower 20% revenue customer bracket. For example, a third CSM leader I talked with mentioned his 20% bracket comprises accounts that pay $150 a month, among others at $10K or more. So collectively, this 20% revenue is not pocket change. But it is distributed across so many accounts that CSMs cannot spend more than, say, 30 mins a month calling/ texting / persuading customers to use SaaS products more and buy more.

My take is that CSMs should provide adequate attention to these accounts. If labor is limited, perhaps explore automation to congratulate on usage intelligently, suggest tooltips for product use, and share availability to arrange 1×1 meetings.

SME CHANNELS 21 SEPTEMBER 2021

GUEST ARTICLE

AI AND ML – THE GAME CHANGING DUO IN THE SAAS INDUSTRY

VIKAS BHONSLE, CEO, Crayon Software Experts India

Over the past few years, we have been observing the global evolution of the SaaS market. SaaS solutions are today spanning across horizontals and verticals, creating products for both individual and enterprise, and segmenting their markets to specific customer size. Analysts believe the market will grow @12% every year and by 2022, the volume of investments will reach a staggering $141 billion.

However, in all this, there is one common underlying factor – the foundation of all these solutions is built on Artificial Intelligence (AI) and Machine Learning (ML).

AI and ML have been the two most influential factors to impact SaaS businesses and have become the fundamental constituents of the SaaS landscape.

With AI’s infusion, the industry today can see business categories that were non-existent earlier. AI has made several enhancements to the SaaS solutions that are currently driving the market growth.

Following are four areas, where we can see gamechanging impact of AI and ML in the SaaS industry.

Tailor-made services Consumers today are looking for personalized user experiences from any product or service – be it B2C or B2B. A one-size-fits-all template is an obsolete concept, especially when it comes to SaaS-usage. For instance, in general practices UIs are first designed taking into account the designer’s idea of the product. If the design is not upgraded sooner or later, it will lead to the discord of options and redundancy.

AI and its subset like ML and NPL (Natural Language Processing) is making it possible for solution providers to design tailor-made user interfaces and user experiences (UI/UX). Applying AI, the customer’s usage history data will reveal patterns that will help the product teams to understand their usage behaviour and also their preferences. Consumers today have the choice of multiple providers to switch to, in case their needs are not specifically served by the solution.

Big Data The SaaS industry’s growth can be credited majorly to the accumulation of Big Data – a massive pool of untouched information for companies. But the data volumes are ever-increasing, and companies are struggling to manage the same. AI and ML together can enable a much more automated means of mass data processing.

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With the help of automated data analyses, businesses can understand their product usages trends and identify areas that demand further improvement. This helps not only businesses to prevent and resolve any potential outages faster, but also to identify redundant features that can be either discontinued or changed. Businesses are better equipped to understand customer usage patterns and can use this data to give intelligent feedback.

Automation SaaS offerings are also being popular because they provide a greater degree of automation, again largely enabled by AI. AI essentially aggregates large quantities of data and filters it into automatic processes. Automation allows companies to respond to customer needs automatically, with less reliance on human resources.

Chatbot is a great example here. A chatbot is a computer program designed to provide automated replies to preliminary queries of customers visiting a website or an app. It dismisses the need for a human assistant round the clock. Hence, companies can respond and troubleshoot customer inquiries automatically, making customer relations management faster and efficient. It can be an extension of the larger customer service team. An example could be, the banking services using AI to register the requirements of the customer before connecting them to the appropriate department, where they may have a person-to-person interaction for further services.

However, chatbots are not expected to replace human interactions completely. AI will add more value when it is used in conjunction with humancentric services. Together, they can drive the SaaS model further.

Marketing Marketing activities today are leveraging AI and ML techniques. AI principles and applications are directly applied to marketing concepts for targeting, acquiring and retaining customers. Here comes the term Marketing Technology (MarTech). MarTech can be a range of software and tools that assist in achieving marketing goals or objectives, and is a growing industry, both in size and scale.

PARTNER CORNER

TELSTRA INDIA LAUNCHES TWO INNOVATION AND CAPABILITY CENTRES (ICC) AND AN ENGINEERING LAB TO STRENGTHEN ITS INNOVATION CAPABILITIES ICC in Pune and Hyderabad and the lab in Bengaluru will span across over 1 Lakh Sq. feet in total N.T. ARUNKUMAR, MD & COUNTRY HEAD (INDIA) AND HEAD OF INNOVATION, TELSTRA INDIA

BY SANJAY MOHAPATRA sanjay@smechannels.com

T

elstra, Australia’s leading telecommunications & technology company, today announced the launch of two new Innovation and Capabilities Centres (ICC) in Pune and Hyderabad and a Network and Product Engineering Lab in Bengaluru.

This is a strategic move that aligns with Telstra’s vision towards harnessing talent, driving excellence in innovation, building future skills, and nurturing new capabilities. These state of the art facilities with a combined size of over 1 Lakh Sq. Ft will become hubs of innovation and will further strengthen Telstra’s efforts to diversify talent acquisition in India.

“At Telstra India, our ambition is to be an epicentre of talent and innovation that drives Telstra’s digitally connected future. Our expansion in India reiterates our commitment to empower an innovative ecosystem by providing relevant opportunities to our people, co-creating with partners to bring alive cutting edge technology and solutions for our businesses and customers,” said N.T. Arunkumar, MD & Country Head (India) and Head of Innovation – Telstra India.

“The two new ICCs in Pune and Hyderabad

gives us the ability to strengthen our innovation capabilities by specializing our centres in subareas of innovation as we leverage the local talent pool from these locations,” he further added.

Working at Telstra’s Innovation & Capability Centres in India will provide technologists an exciting opportunity of using technology, automation, and innovation to try and solve the world’s biggest technological challenges in areas such as Internet of Things (IoT), 5G, Artificial Intelligence (AI), Machine Learning, and other new age technologies.

ICC in Hyderabad will act as a hub of specialized high-performance software engineering (HPSE) and will encompass a deep technology consumer software engineering team that will directly innovate for the customers of Telstra.

Similarly the Pune centre will have a blend of operations and technology teams who will focus on enhancing Telstra’s existing domain expertise in the telecom business. They will also work on developing application software engineering to enable business process change.

With the launch of its engineering lab in Bengaluru, Telstra becomes one of the first multinational

telecom companies to open a Network & Product Engineering Lab in India to accelerate innovation in next-gen mobile technology testing. The state of the art 8500 Sq. Ft lab will specialize in creating an end-to-end 4G and 5G environment where testing of 4G/5G mobile handsets and IoT devices of various Original equipment manufacturers (OEMs) will take place. Some of the other focus areas of the lab include testing devices on 5G network in a virtual environment, developing software for smart devices, testing multiple devices among others.

Telstra opened its first ‘Innovation and Capability Centre’ (ICC) in Bengaluru in July 2019 to bring together talented Telstra and partner employees to focus on innovation, experimentation and process improvements. Two years since the inception of the Bengaluru ICC, the company has employed software network professionals who are part of the futuristic technology innovations at Telstra. The new ICCs in Pune and Hyderabad will be the second and third centres after Bengaluru.

Telstra is headquartered in Australia with points of presence across 22 other countries.

SME CHANNELS 23 SEPTEMBER 2021

PARTNER CORNER

RANKSECURE SELECTS ORCA SECURITY TO BRING COMPREHENSIVE AND SEAMLESS FULL STACK VISIBILITY INTO CLOUD INVENTORY

ANIL BHAVNANI, CEO, RANKSECURE

Orca Security solution detects and prioritizes all cloud security risk in minutes not months.

BY SANJAY MOHAPATRA sanjay@smechannels.com

R

ankSecure, a technology distributor that specializes in unique cutting-edge Cybersecurity and Infosec technology primarily operating through IT service providers, MSPs and MSSPs, today announced that is has signed a distribution agreement with Orca Security, the cloud security innovation leader, for India.

This distribution agreement brings Orca Security’s instant-on security and compliance capabilities for AWS, Azure and GCP – without gaps in coverage, alert fatigue, and the operational costs of agents – to solution providers and MSPs across India.

With Orca Security, no code runs within the cloud environment. Orca Security’s SideScanning™ technology reads the cloud configuration and workloads’ runtime block storage out-ofband, detecting vulnerabilities, malware, misconfigurations, lateral movement risk, weak and leaked passwords, and unsecured PII. There are no overlooked assets, no DevOps headaches, and

24 SME CHANNELS SEPTEMBER 2021

no performance hits on live environments.

Taking the cloud security industry by storm, Orca Security is now fully available for Indian IT service providers, MSPs and MSSPs to offer to their customers through this distribution agreement between RankSecure and Orca Security.

With Orca Security, solution providers can distinguish their offerings as a complete cloud visibility platform which deploys in minutes and provides full stack visibility within hours.

“Orca Security deserves attention from any IT service provider, MSP or MSSP responsible for securing its client’s cloud assets,” said Anil Bhavnani, CEO, RankSecure. “Its SideScanning technology is revolutionizing cloud security and we’re proud to be able to bring it to the Indian market and our customers within our portfolio of unique, cutting-edge solutions.”

“India is one of the most highly targeted countries in the world by hackers and the demand for instant-on security and compliance is increasing exponentially,” said Terry Hill, SVP of Sales for

TERRY HILL, SVP OF SALES, ORCA SECURITY

Orca Security. “The RankSecure team understands this need explicitly and we’re excited to work with them to provide India with our best of breed full stack cloud security solution.”

PARTNER CORNER

BARCO PARTNERS WITH INFLOW FOR SPLENDID HYBRID MEETING ROOM EXPERIENCES POWERED BY CLICKSHARE FAIZ REHMAN, NATIONAL BUSINESS HEAD INDIA & SAARC

BY SANJAY MOHAPATRA sanjay@smechannels.com

B

arco forges a partnership with Inflow, a niche player in the IT Infrastructure Distribution Services market in SAARC region, for the complete range of Barco ClickShare solutions. With the PAN India scope of the association, Barco plans to enhance outreach in the Unified Communication & Collaboration segment and provide partners and end customers seamless hybrid collaboration and meeting experience solutions.

Inflow, which has a strong presence in India, Bangladesh, Sri Lanka, Maldives, Nepal and Bhutan, will boost Barco’s presence in the subcontinent with its 2300 channel partners and over 50 global technology vendors. The UC and IT products distribution major has a strong presence in India’s tier 1 and tier 2 cities and will distribute the entire range of Barco’s ClickShare solutions, including ClickShare CS/E, the flagship ClickShare Conference and the newly launched ClickShare Present. The partnership is expected to ensure increased access to Barco’s future-ready

and hybrid-enabled UC & C Solutions to the end consumer, leading to complete engagement, outreach and service.

Barco is a global frontrunner in collaboration and wireless networking technology and the company is strengthening its foothold in the Asia Pacific region. Barco’s focus remains on enhancing end-consumer targeted partnerships to enable bright outcomes for enterprise customers through targeted engagement, outreach, service, and splendid experiences. Inflow’s wide outreach and customer-centric services will aid Barco in promoting reliable outcomes in line with the Enable, Protect, and Optimize philosophy of customer experience.

According to Faiz Rehman, National Business Head – India & SAARC (Collaboration) at Barco, “Hybrid meeting experiences and seamless collaboration are the needs of the hour, especially in the new normal. In the post-pandemic era, where a part of the team works from office while others contribute remotely, organisations and businesses

need to quickly adopt the hybrid work model and empower employees through transformative collaboration. Barco’s ClickShare range of collaboration solutions facilitates the rising need for flexible working and BYOM (Bring Your Own Meeting) experiences and, with the partnership with Inflow, we are keen on further expanding our outreach across Indian meeting rooms and organizations.”

According to Rajesh Kumar, Vice President – Technology, Inflow, “Inflow has offered reliable and scalable services to a number of partners in the SAARC market and, following this association with Barco, we look forward to strengthening our presence in the UC & C space in India. Barco’s ClickShare solutions are innovative and imperative for the hybrid workspace and we are eager to take the solution to a wide range of organisations across India. With our extensive network of vendors and channel partners, and Barco’s hands-on approach, we are primed to offer splendid hybrid collaboration experiences to customers across the country.”

SME CHANNELS 25 SEPTEMBER 2021

SECURITY

ANAND OSWAL, SR. VP OF PRODUCTS, FIREWALL AS A PLATFORM, PALO ALTO NETWORKS

PALO ALTO NETWORKS INTRODUCES PRISMA SASE Includes new SD-WAN appliance with integrated 5G to accelerate branch transformation

By Nidhi Shail, nidhi@accentinfomedia.com

P

alo Alto Networks introduced Prisma SASE, bringing together Prisma Access and Prisma SD-WAN into an integrated cloud-delivered service with industry-leading network security and nextgeneration SD-WAN to ensure that organizations stay secure and productive while working fluidly between branch offices and home offices, and on the road. A recognized SASE industry leader with nearly 2,500 SASE customers, Palo Alto Networks is introducing further innovations for Prisma SASE, including SD-WAN with integrated 5G to accelerate SASE deployments to branch offices and ADEM to provide an enhanced digital experience for users regardless of location.

According to the recently released State of Hybrid Workforce Security 2021 report, 61% of organizations have struggled to provide the necessary remote security to support work-from-home capabilities — accelerating the critical need for SASE to improve the security, connectivity and productivity for hybrid workers.

“Hybrid work is here to stay, and organizations are in need of a solution that enables them to secure access to all applications used by their employees on their network regardless of location — remote, mobile or from the office,” said Anand Oswal, senior vice president of products, Firewall as a Platform at Palo Alto Networks. “Prisma SASE is a massively distributed cloud service that provides the industry’s most complete SASE

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solution on the market, making it extremely easy for organizations to scale and secure their hybrid workforce while delivering an exceptional user experience.”

Prisma SASE will be rolling out new capabilities including: New bundled SKUs, making it simpler for customers to adopt SASE. Prisma SASE converges Zero Trust Network Access (ZTNA), Cloud Secure Web Gateway (SWG), Cloud Access Security Broker (CASB), Firewall as a Service (FWaaS) and SD-WAN into a single solution.

New SD-WAN appliance with integrated 5G (ION 1200), offering organizations the ability to deliver 5G WAN connectivity to branch networks as part of the Prisma SASE solution, including the ability to run active/active 5G WAN interfaces for carrier redundancy.

New CloudBlades integrations, including ServiceNow, Microsoft Teams and Zoom for improved hybrid work connectivity. CloudBlades is a platform that provides organizations with the ability to integrate various cloud services into the Prisma SASE solution via APIs. Industry’s only SASE-native Autonomous Digital Experience Management, introducing a new digital experience for all users and branch offices on Prisma SD-WAN (introduced earlier in 2021 to mobile users on Prisma Access) while providing visibility into cloud infrastructure

performance, application performance and user traffic monitoring.

Integrated Cloud Secure Web Gateway with reimagined configuration workflows, providing very simple and easy-to-define web security rules with predefined recommendations and continuous assessments to accommodate the needs of a hybrid workforce.

“Organizations are actively deploying applications across data centers, public clouds and edge locations for workers at home, corporate or remote locations. These highly distributed environments are driving the need for secure connectivity. In fact, ESG research identified that the top network priority for organizations in 2021 is to ensure a tightly integrated network and security solution,” stated Bob Laliberte, senior analyst for ESG. “Palo Alto Networks Prisma SASE enables organizations to fulfill that requirement by delivering a tightly integrated and comprehensive secure access service edge solution that combines security, networking and digital experience management. This includes the ability to leverage active-active 5G wireless WAN with carrier redundancy in the new ION-1200 appliance, highlighting its role as an industry innovator.”

SECURITY

TONY BUFFOMANTE, SENIOR VICE PRESIDENT AND GLOBAL HEAD, CYBERSECURITY AND RISK SERVICES, WIPRO LIMITED

WIPRO AND SECURONIX

TO DELIVER

MANAGED SECURITY

SERVICES Partnership to Boost Wipro’s Global Prevention, Detection and Response Capabilities

By Nidhi Shail, nidhi@accentinfomedia.com

W

ipro partners Securonix, a SIEM (Security Information and Event Management) vendor, and provider of the Securonix Security Operations & Analytics Platform, to provide organizations with improved governance and security threat protection.

Cybersecurity today spans several niches including 24/7 security monitoring, incident response and digital forensics, security orchestration and automation, security data lakes, threat intelligence, vulnerability management, host and endpoint security, application security and network security, among others. Managed security services can enable CISO’s (Chief Information Security Officers) and Cyber Operations teams navigate challenges faced in these areas and beyond.

As an MSSP (Managed Security Service Provider) in the Securonix FUEL Partner Program, Wipro joins other global service providers in partnering Securonix to bolster their managed secu-

rity offerings. Augmented with Securonix Jupiter, Securonix’s end-to-end security operations platform delivers enhanced detection and response, improved user experience, and optimized cost and performance.

Tony Buffomante, Senior Vice President and Global Head, Cybersecurity and Risk Services, Wipro Limited said, “One of the largest risks to enterprises today is the lack of trained, experienced cybersecurity professionals. Wipro brings together best-in-class technology and people to solve cybersecurity issues and strengthen businesses’ overall security posture. Our partnership with Securonix — a SIEM platform that’s trusted by half of the Fortune 500 — is playing a key role in Wipro managed security services and underscores the larger industry need for real-time analytics combined with a world-class detection and incident response platform.”

“Wipro is recognized as a global leader in cutting edge business solutions. Its decision to partner with Securonix to enhance enterprise threat

prevention, detection and response further validates the strength of our platform following our inclusion as a Leader in Gartner’s Magic Quadrant for SIEM and 5-Star rating from CRN in its 2021 Partner Program Guide. As we continue an aggressive investment strategy in India, Wipro will serve as a key partner enabling us to deliver the technologies and services organizations in the region need to succeed in combatting threats to their key infrastructure and cloud deployments,” said Sachin Nayyar, CEO, Securonix.

“Securonix’s tremendous success and growth this past year has stemmed from investments with our partners. Our collaboration with Wipro and expanding partner network are enabling us to help more businesses solve today’s advanced security threats by providing a unique partnership between technology and people,” said David Wagner, Vice President, Global MSSPs & Systems Integrators, Securonix.

SME CHANNELS 27 SEPTEMBER 2021

CASE STUDY

NAVATA ROAD TRANSPORT ENHANCED THE PRODUCTIVITY OF EMPLOYEES WITH MATRIX TIMEATTENDANCE SOLUTION Introduction Navata Road Transport, a road logistics service provider, established in the year 1982, by founder Late Parvataneni Subhas Chandra Bose, now occupies a place of pride among the leading Road Transport Organizations in South India. Navata is spread across a network of 672 branches across India. Warehouses and distribution centers are an integral part of a hub and spoke operations at Navata.

Challenges • Automatic Management of Time-Attendance and Overtime Data • Error-free Data Management • Centralized Monitoring • Communication between In-house Application and Devices • Third-Party Application Interface to Communicate with Linux Server and Devices

Solution With extensive analysis of the existing system and customer’s requirements, Matrix came up with the solution to provide Door Controllers. Matrix Door Controller comes with a built-in API for system integration. It can directly integrate with the company’s in-house developed attendance management application. It pushes all the entry and exit records to the company’s Linux server. In addition to that, the customer can now command and control the devices through the in-house Attendance Management and Payroll Application which was not possible earlier. So, there is no requirement of any additional dedicated server for the interface with Matrix’s Door Controllers. Ultimately, these Door Controllers have overcome the challenge of communication with the company’s Linux server. By overcoming the challenges of the entire system, the customer enhanced the productivity of the employees and can effectively use the resources.

Results • Efficient Time-Attendance Management • Error Free Time-Attendance and Overtime Data

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• Timely and Accurate Salary of Employees • Increased Productivity • Centralized Control of all Sites through a Live Monitoring

less than one second. With multiple connectivity options like 3G/4G/LTE, it gives flexibilities with customer’s existing system and therefore, reduce installation and maintenance cost.

Products Offered COSEC DOOR FOT A Door Controller with higher storage capacity and touch sense keypad. It identifies the user in

For further information, please contact: Toll Free -1800-258-7747 E-Mail: inquiry@matrixcomsec.com

REVIEW

PRODUCT

NETGEAR INTRODUCES ORBI RBK353, THE RELIABLE STARTING RANGE FOR WIFI 6 MESH SYSTEM

SARVAM UMG ITS EXCEPTIONAL BENEFITS ARE INCLUSIVE OF:

BY MANAS RANJAN

KEY FEATURES

MATRIX SARVAM UMG IS A UNIVERSAL CONNECTIVITY Media Gateway offering connectivity to VOIP, GSM/3G/4G, T1/ E1 PRI, and POTS networks on a single platform.

It allows users to make and receive calls transparently on all networks. It supports flexible and intelligent Least Cost Routing (LCR), leading to significant cost savings and round-the-clock connectivity.

It can be used with PBX of any brand or even in standalone mode. The Gateway works as an adjunct to existing telephony infrastructure, with no need to replace any existing equipment. This not only saves additional investment on acquiring new equipment but also saves time and effort required for the reinstallation of the system and retraining users.

• Completely Flexible Solution with Universal Design Architecture • Any-to-any Network Call Routing • Time, Number, Service Provider based least Cost Routing • Call Budgeting based on Allocated Amount, Minutes, and Call Count • Open Standard SIP Support • Penta-band GSM and 4G band Network Operation • Health Monitoring using SNMP • Secured Communication over TLS and SRTP • Network and BTS Locking • Distributed Processing Architecture, Localizing Fault Points, and Minimizing Downtime • Flexible Mounting Options – Wall, Table Top, and 19” Rack • VOIP, GSM/3G/4G, TI/E1, and POTS – Universal Network Connectivity in a Single Platform • Seamless Integration with Existing Telephony Infrastructure • Any-to-any Network Call Routing • 100% Non-blocking Architecture • Efficient Least Cost Routing • Industry Standard Network Protocols and Signalling Support

info@smechannels.com

THE NEW ORBI RBK353 (AX1800) IS IDEALLY DESIGNED TO WORK FLAWLESSLY IN MEDIUM AND LARGE-SIZED HOMES AND OFFERS AN ESSENTIAL WHOLE-HOME WI-FI SOLUTION THAT COVERS UP TO 300 M2. IT COMES WITH TWO HIGH-PERFORMANCE INTERNAL ANTENNAS WITH HIGH-POWERED AMPLIFIERS – 2.4GHZ (600MBPS†) AND 5GHZ (1200MBPS†). POWERED BY A QUAD-CORE 1.8GHZ PROCESSOR, THE NEW ORBI RBK353 ROUTER COMES WITH 512MB NAND FLASH MEMORY AND SUPPORTS 1GB RAM. ON THE SECURITY FRONT, THE ORBI RBK353 ROUTER SUPPORTS A COMPREHENSIVE ANTI-VIRUS AND DATA THEFT PROTECTION FOR PCS, MAC® AND MOBILE DEVICES WHICH ARE CONNECTED WITH NETGEAR ARMOR™.

FURTHERMORE, STANDARDS-BASED WIFI SECURITY (802.11I, 128-BIT AES ENCRYPTION WITH PSK), ENABLES THE GUEST WIFI NETWORK TO BE EASILY SET UP, SEPARATELY AND PROVIDE SECURE INTERNET ACCESS. SPEAKING AT THE LAUNCH, MARTHESH NAGENDRA, COUNTRY MANAGER INDIA, ME & SAARC, NETGEAR QUOTED, “WE BELIEVE THAT THE CONNECTED ECOSYSTEM IS THE NEED OF AN HOUR AND WE HAVE BEEN EXTENSIVELY WORKING ON BRINGING THE BEST ROUTER THAT CAN SUPPORT THE NEEDS OF OUR CUSTOMERS.

PRICING AND AVAILABILITY: The NETGEAR ORBI RBK353 Wi-Fi 6 Mesh System (AX1800) is available in India through various e-commerce platforms, through authorized NETGEAR store at a price point of INR 27,999/-.

SME CHANNELS 29 SEPTEMBER 2021

PRODUCT PRODUCT

PORTRONICS

INBASE

INBASE LAUNCHES ‘URBAN LITE Z’ SMARTWATCH WITH 1.75” IPS DISPLAY The new Urban Lite Z smartwatch comes with a big and brighter screen of 1.75-inch supporting a crystal clear and colourful display output for the users. Boasted with 240*280 resolution, the Smartwatch supports a number of watch interfaces to match the style orientation. The watch also comes with 20MM Interchangeable Silicone Strap; comfortable to wear anywhere and everywhere. The watch comes with colourful straps variants- Rose Gold, Metallic Blue, Jet Black, Gold, and Metallic Grey- so choose the watch that fits your persona.

Users can further enjoy Dual UI, and access detailed data contents of health, weather forecast and various other functions available in the watch. The Urban Lite Z smartwatch can be synced with DaFit App which is compatible with Apple and Android enabled gadgets. n Pricing and Availability: Inbase Urban Lite Z Smartwatch is available exclusively through Urban Official Website (https://gourban.in/) as well as other leading retail outlets at an introductory price of INR 2,999/-.

PORTRONICS LAUNCHES “DASH”A BLUETOOTH SPEAKER WITH WIRELESS KARAOKE MIC Portronics brings out another exciting and valuable addition to its Bluetooth Speaker Range with the launch of “Dash Speaker” which supports USB and 3.5MM Aux connectivity as well. Dash Speaker comes with a Wireless Karaoke Mic that has a built-in audio recording feature.

Features and USP: Superior Sound Quality: With surprisingly heavy bass and 40W of sound output, Dash Portable Speaker brings your music to places beyond the expected.

TWS Enabled: Enrich your music listening experience by connecting two Dash speakers simultaneously for enhanced sound output. It is enabled with the True Wireless Stereo feature.

Wireless Karaoke Mic: If you or someone in your circle is fond of having jamming sessions, it is time to make your gatherings more entertaining and memorable. n Pricing and Availability: Portronics Dash is available in the market in 3attractive colors Black, Grey, and Blue at a best price offer of INR 7,499. The product is backed with 12 months warranty and can be purchased from all the leading online and offline stores.

PURE SOUND 101

PURE SOUND 101’- A SOUND BAR WITH WIRED SUBWOOFER The newly launched Sound Bar produces 120W of powerful sound output that amplifies every aspect of the entertainment whether you are listening to music, watching movies and sports or even playing games. Its 2.1 channel surround sound system enhances a balanced sound that reaches to each and every corner of the room.

Equipped with a wall mount feature Pure Sound 101 allows you to mount it on the wall and add a touch of contemporary and modern style to your home. With its new-age design, it adds an aura to the décor of your home while having a great audio experience. n Features and USP Wired Subwoofer for Enhanced Bass: The soundbar comes with a wired subwoofer that offers you High-Definition Bass sound with 120W RMS. Experience Seamless Control with Remote System: The remote control helps you with the option to switch between various music modes along with play, pause, volume, bass,

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treble, etc. All controls are in your hand. n Pricing and Availability: The Pure Sound 101 is available in Black color with a matt finish. It is available at a best price offer of INR 7,999/-. It is backed with 12-months warranty and can be purchased from all the leading online and offline stores.

Please Contact

Iris Global Services Pvt Ltd 1, Bypass Road, Mahipalpur, New Delhi - 110037 Achin Kumar : +91 9873592171

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Date of Publication: 13 of Every Month Date of Posting: 15 & 16 of Every Month