SME Channels December Issue 2019

PLUS

Veeam Introduces Enhanced Accredited Services Partner Program /15 www.smechannels.com

India’s leading IT magazine for channel business VOLUME 10 | ISSUE 10 | PAGES 32 | DECEMBER 2019 | RS. 20/-

SME CHAT

/22 ANUPAM NAGAR: Hitachi Vantara—A

SECURITY

partner who will co-innovate with them to successfully deliver on their vision.

Landscape Report Highlights Cybercriminals Bypassing Popular Phishing Tactics.

/26 FORTINET: Fortinet Threat

CASE STUDY

/28

MATRIX: Matrix

Secured Nashik Railway Station During Kumbh Mela.

INGRAM MICRO’S

DIGITAL TRANSFORMATION SUMMIT 2019 - A HISTORIC EVENT IN THE IT CHANNEL ECOSYSTEM Over 3000 channel partners across the Indian sub-continent experienced the world’s first truly digital channel conference at the Ingram Micro Digital Transformation Summit 2019.

The distribution giant’s flagship conference in India offered delegates a glimpse of the future as they learned about HCI, Security, Cloud, IoT, AI and other emerging technologies in their own cities while the speakers were hundreds of miles away in Mumbai. P/24

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PLUS

IBM’s Open Technology to Speed Response to Cyber Threats Pg: 8 www.smechannels.com

India’s leading IT magazine for channel business SME CHAT

/22 ANUPAM NAGAR: Hitachi Vantara—A

SECURITY

partner who will co-innovate with them to successfully deliver on their vision.

Landscape Report Highlights Cybercriminals Bypassing Popular Phishing Tactics.

CASE STUDY

/26 FORTINET: Fortinet Threat

/28

MATRIX: Matrix

Secured Nashik Railway Station During Kumbh Mela.

MY EXPERIENCE EDITORIAL

SME CHANNELS’ SISTER PUBLICATION ENDED THE YEAR WITH A BANG! SANJAY MOHAPATRA

sanjay@smechannels.com

Dear Friends Finally…We did it! The world’s largest CIO event CIO500 happened in India by Enterprise IT World, the sister magazine of SME Channels. The beauty of the event was that we an inclusive event where CIOs, vendors and partners got together and discussed with each other about their challenges and requirements from each other.

At least 45 partners from various parts of the country joined the event as sponsors and exhibit partners. This is first time in the technology history of India, where CIOs from 500 countries joined the event under one roof.

It was for the first time the entire technology providers in India joined the event from the sponsorship perspective. I am happy that CIOs trusted us that we can bring in 500 CIOs under one roof. I am happy that sponsors trusted us that we can bring 500 CIOs under one roof. My special thanks goes to Dell Technologies and Ingram Micro for becoming presenting partner to the event.

It was not about the event only where there presentations, panel discussion, etc. but there were roudtable discussions on various technology vendors including Ingram Micro, Dell Technologies, Redington, Zoho Corp, Media Agility, Icewarp, Netmagic, Ctrls, Team Viewer, etc. and breakout sessions for every vendors.

However, the benefit of the partners participating in the event was that they could meet their customers under one roof, they could interact with 100s of CIOs, they could exchanges 200+ cards with the customers, they could gift the customers with personalized mementos and goodies for a long time recall.

What else is required? It was absolutely fantastic place for showcasing solutions and taking first step in on boarding customers for 2020.

This became a benchmark for us for next year. Our plan for next year is to give it a bigger shape.

Looking forward to your feedback.

Thanks for your support. Happy New Year 2020 in advance.

Jabra PanaCast Jabra PanaCast is eengineered to be the world’s first smart Panoramic-4K Plug-andPlay video solution Certified for Microsoft Teams.

Jabra PanaCast is the world’s first intelligent panoramic video collaboration device with three 13-megapixel cameras, working together as one via core technology embedded in the built-in Jabra PanaCast Vision Processor. The multi-camera array solution offers a full 180-degree panoramic field of view delivering a naturally immersive experience – a key element in building trust, driving higher engagement and ultimately achieving better business outcomes faster.

The panoramic video gives everyone in the room equal participation, fostering healthy discussion and true collaboration – despite not being in the same room.

SPECIFICATION: SIMPLE PLUG-ANDPLAY OPERATION WITH NO SOFTWARE REQUIRED VIA A SINGLE USB CABLE

FINAL WORDING: Jabra PanaCast Vivid 2.0 automatically adjusts the video properties to optimise the video experience under varying light conditions.

OVERALL RATING

SME CHANNELS DECEMBER 2019

3

contents

Trusted Advisor of Channel Business

VOLUME 10 ISSUE 10

2019

DEC E TUR FEA ORY ST

Publisher: Sanjib Mohapatra Editor: Sanjay Mohapatra Sub Editor: Nidhi Shail, Pooja Jain Designer: Ajay Arya Assistant Designer: Shadab Khan, Rahul Arya Web Designer: Vijay Bakshi Technical Writer: Manas Ranjan Lead Visualizer: DPR Choudhary MARKETING Marketing Manager: Priyanka Circulation and Printing: Rajkumar Hansa SALES CONTACTS Delhi 6/102, Kaushalya Park, Hauz Khas New Delhi-110016 Phone: 91-11-41055458 / 8587835685 sanjeev@smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 Mumbai Tahmeed Ansari 2, Ground Floor, Park Paradise, Kay-Bees CHS. Ltd.,Opp. Green Park, Oshiwara, Andheri (west), Mumbai - 400 053.

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CLOUDERA DATA PLATFORM INCORPORATES FOUR KEY ATTRIBUTES OF DATA ARCHITECTURE /18 In conversation with Enterprise IT World, Vinod Ganesan, Country Manager, Cloudera elaborates on the scope of the multicloud adoption in the Indian market and how the functionality of Cloudera Data Platform that has a Hybrid & Multicloud Support, is Multifunctional, conforms to Security & Governance and supports Open standards offers a unique offering.

110016, Phone: 91-11-41657670 / 46151993 info@ smechannels.com Bangalore #28/1, 3rd Floor, Sri Lakshmi Krupa, Near Shamanna Park, Model House Street, Basavanagudi, Bangalore - 560004 Ph. No. +91 88618 21044 E-Mail info@ accentinfomedia.com

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“Hitachi Vantara—A partner who will co-innovate with them to successfully deliver on their vision” Printed, Published and Owned by Sanjib Mo-

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hapatra

FORTINET / 26

“Fortinet Threat Landscape Report Highlights Cybercriminals Bypassing Popular Phishing Tactics”

CASE STUDY MATRIX / 28

“Matrix Secured Nashik Railway Station During Kumbh Mela”

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Dell Technologies On Demand Offers Consumption-based Delivery Models Dell Technologies introduced Dell Technologies On Demand, a set of consumption-based and as-a-service offerings on the industry’s broadest infrastructure portfolio that deliver IT with the agility of cloud and the control, performance and predictability of on-premises infrastructure. As part of this new offering, the company is expanding its extensive flexible consumption portfolio to support Dell EMC PowerEdge servers and the new Dell EMC PowerOne autonomous infrastructure system.

“The multi-cloud world is here and will only grow, which means customers need on-demand and consistent

infrastructure that yield predictable outcomes across all of their clouds, data centers and edge locations,” said Jeff Clarke, vice chairman, Dell Technologies. “Dell Technologies On Demand makes it possible for organizations to plan, deploy and manage their entire IT footprint.They can choose how they consume and pay for IT solutions that meet their needs with the freedom and flexibility to evolve as their needs change over time.”

Gartner indicates that by 2022, 15% of new deployments of on-premises computing will involve pay-per-use pricing, up from less than 1% in 20191.

Athenta Launches AOMS Athenta Technologies has introduced its Operations Management System under the name of AOMS. The AOMS (Athenta’s Operations Management System) provides a 360-degree view of the entire infrastructure services, asset classes, lifecycle, and standardize the business processes in line with the ITIL and Pink Verify standards. Athenta’s Operations Management System (AOMS) is the key to an entire asset

6

SME CHANNELS DECEMBER 2019

lifecycle. The AOMS is designed for quick problem routing to concerned support desk or agents; and further helps in identifying the cause, performance bottlenecks, suggestive resolutions, trending, and helps in root cause analysis.

The solution is not only limited to a monitoring system but a smart tool to eliminate recurring incidents and to minimize the impact of events.

The operating management system addresses both incident management and problem management. Its flexible built-in practice workflows help to speed the resolution of end-user issues and the identification of defects in the infrastructure. The workflows capture and track relationships in a seamless and integrated fashion, right from the initiation of the incident to problem correlation.

The AOMS assists people, processes, and technology work in synergy to increase profitability and reduce overall operational costs. It also provides notifications to the response system, which offers a superior performance of the existing infrastructure and proactively informs the contacts that need to be notified during the life of the user request.

Video

SNIPPETS

Vertiv Appoints M/s Savex Technologies as New Distributor in India Vertiv onboarded M/s Savex Technologies as its new distributor in India.

Through this partnership, M/s Savex customers now have access to Vertiv IT infrastructure support solutions for data center from core to edge. With the M/s Savex Technologies relationship, Vertiv strengthens its commitment to expand its reach and support in India with their wide portfolio of IT infrastructure.

Commenting on the appointment, Sanjay Zadoo, India country head – channel business, Vertiv Energy Pvt Ltd said, “We are incredibly pleased to bring on-board a partner that can help us tap new markets in the country. With expertise in providing seamless delivery and a nationwide presence, M/s Savex Technologies will

help us enhance the channel partner ecosystem and our capacity to share products across multiple touch points in the country. Along with significantly benefitting our end customers by offering them more avenues to secure our products, this partnership will also allow us to leverage the reach and expertise to expand our partner base across the country.”

Vertiv’s expansive portfolio consists of a wide range of power, thermal, and IT and edge infrastructure, solutions and services. As industry experts and ‘Architects of Continuity’, Vertiv collaborates to envision and build future-ready infrastructures. For more information, visit Vertiv.com.

Orange Business Expand its Flexible SD-WAN Portfolio Orange Business Services has chosen Fortinet Secure SD-WAN to enrich its flagship Flexible SD-WAN offering. This global SD-WAN solution, which provides businesses with an agile, multicloud-ready connectivity solution to ensure superior end-user experience, will integrate Fortinet’s Secure SD-WAN solution as a new technology option.

“We are excited to extend our partnership with Fortinet as a new solution partner for SD-WAN and a complement to our existing portfolio as a global integrator. This option lets us expand our flagship Flexible SD-WAN offering to support the growing demand of enterprise customers across all sectors and use cases. When looking to broaden our portfolio, we sought out a company like Fortinet that combines SD-WAN and next-generation firewall security in a single appliance or as a virtual function. It is a key differentiator to support the requirements of midmarket companies around the world,” said AnneMarie Thiollet, Vice President, Connectivity at Orange Business Services.

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SME CHANNELS DECEMBER 2019

IBM’s Open Technology to Speed Response to Cyber Threats IBM today announced Cloud Pak for Security, featuring industry-first innovations to connect with any security tool, cloud or on-premise system, without moving data from its original source. Available today, the platform includes opensource technology for hunting threats, automation capabilities to help speed response to cyberattacks, and the ability to run in any environment.

Cloud Pak for Security is the first platform to leverage new open-source technology pioneered by IBM, which can search and translate security data from a variety of sources, bringing together critical security insights from across a company’s multicloud IT environment. The platform is extensible, so that additional tools and applications can be added over time. As businesses move further into cloud maturity, applications and data are frequently spread across multiple private and public clouds and on-premise resources. Attempts to protect this fragmented IT environment often require security teams to undertake complex integrations and continuously switch between different screens and point products.

MY POINT

“UNLOCKING THE POWER OF DATA WILL ADVANCE HUMANITY MORE THAN ANY OTHER FORCE OVER THE NEXT DECADE” MICHAEL DELL CHAIRMAN AND CEO, DELL TECHNOLOGIES

PharmaNxt – Marg ERP has created a unique platform for chemist retailers Marg’s CMD Thakur Anup Singh said that,” Marg ERP Limited has created a platform for chemists where the chemist can get information about any item; it is salt, check its substitutes, its HSN code etc. They can also check the information of tax percentage, MRP, manufacturing company etc.

It will empower the chemist to find his nearest distributor according to his location, who deals in the specific item or company. This was required by chemists for years and till now there was no platform available with the complete information about an item. The specifications of a medicine or drug might be available on Google, but the information about the nearest distributor was not available on Google. Now all this information will be easily accessible to the chemist on one click within the software.

The chemist can use it in two ways, one is by downloading PharmaNxt mobile app from Google Play Store, second is given in Marg ERP itself, this feature can be availed easily inside Marg ERP 9+ by clicking a button while billing.

SNIPPETS

UiPath Unveils Winners of the 2019 Automation Excellence Awards in India

Cloud4C Recognized as Microsoft Azure Expert Managed Service Provider Cloud4C has achieved Microsoft Azure Expert Managed Services Provider status from Microsoft. Cloud4C is one of the latest Cloud Managed Services Provider globally to be recognized as an Azure Expert MSP. The Azure Expert MSP recognition credits a cloud solution provider who has proven expertise and differentiation in the marketplace showcasing capabilities across Azure services in helping customers navigate cloud landscape efficiently.

Cloud4C was recognized as an Azure Expert MSP based on the company’s expertise across datacenter modernization services, cloud migration and managed services, SAP hosting services, business continuity, advisory services, advanced security management techniques, and constant improvement methodologies for Azure clients.

Cloud4C will continue to deepen its collaboration with Microsoft to deliver end - end services to enable enterprises migrate and manage workloads on Azure. With this collaboration, Cloud4C’s Migration factory built for Azure will help enterprises in mordernizing their applications and Databases seamlessly to the cloud. With specialized skills for OpenSource databases like PostgreSQL, MariaDB, MySQL etc. and customized commercial database management services is enabling enterprises to transform on a cost-effective model while providing flexibility and agility to the clients IT eco-system.

UiPath held it’s first Automation Excellence Awards for the best RPA-led customer projects in India this week. Star TV, Optum Global Solutions, PWC, etc, were among the 30 winners rewarded across various categories such as BFSI, Technology and Media, Manufacturing and Retail for their outstanding and innovative usage of RPA to differentiate customer experience, improve process efficiency and scale automation.

Reflective of UiPath’s commitment to drive hyper-automation, the Automation Excellence Awards are organized to inspire companies to think beyond the norm and explore ways RPA can be used to create impactful innovations like automating regional languages, reducing flight disruptions, and processing large amounts of data using self-healing features, etc. UiPath received nominations for more than 144 projects across organizations in the country that leveraged RPA to transform various finance, accounting and nonfinance processes and to create business impact.

The received entries were shortlisted by independent consultant’s basis nomination forms and site visits.

Global IoT Enterprise Drone Shipments to Grow 50% in 2020 Top 5 IoT Enterprise Drone Use Cases by Shipments, Worldwide, 2019-2023 (Thousands of Endpoints)

Use Case

2019

2020

2021

2022

2023

Construction Monitoring

141.1

209.8

294.2

394.3

509.5

Fire Services Monitoring

32.7

48.5

58.2

63.7

67.0

Insurance Investigation

31.8

46.4

67.2

96.3

135.8

Police Evidence Gathering

26.8

45.1

60.4

72.0

80.7

Retail Fulfillment

12.9

24.9

44.4

75.1

122.0

Other Use Cases

106.2

150.8

206.5

275.3

356.5

Total

351.5

525.6

730.9

976.7

1,271.6

Notes: Gartner forecasts enterprise drones in over 25 use cases in its Internet of Things Forecast database. Totals may not sum due to rounding Source: Gartner (December 2019)

10 SME CHANNELS DECEMBER 2019

EXECUTIVE MOVEMENT

Vertiv Appoints M/s Savex Technologies as New Distributor in India DIGISOL Appoints Raj Parthasarathy as Regional Manager Distribution for South Region Marg ERP has appointed Mr. Bhanu Pratap Singh as a Director of Marg Skills Private Limited CyberX Appoints Ron Zoran to Board of Directors

SNIPPETS

Matrix wins the Dun & Bradstreet Business Excellence Award 2019 Matrix Comsec – has been awarded the Dun & Bradstreet Business Excellence Award 2019 in the mid-corporate segment for excellence in the Electrical and Electronic Goods category.

Ganesh Jivani, Chief Executive of Matrix said, “Matrix is focused on designing and manufacturing world-class cutting-edge Security and Telecom solutions for modern organizations. Matrix offers these solutions in more than 50 countries including many first-world technologically advanced nations. With 250+ R&D engineers and worldclass infrastructure and equipment, Matrix is committed to R&D and cutting-edge products. This award is a validation of Matrix’s world-class innovation and design capabilities. I thank all our customers and channel partners for their trust in Matrix and congratulate the entire Matrix team for this outstanding achievement. This recognition would encourage us to work harder towards building future technologies and products.”

Hikvision showcased its latest innovative AI Cloud practices at CPSE 2019 Hikvision exhibited its latest innovative technologies, products and solutions at the China Public Security Expo (CPSE) 2019 in Shenzhen from October 28 to 31.

This year marked the second anniversary of Hikvision’s AI Cloud. Hikvision’s presentation was dubbed “Fusing Data for a Smarter World” and showcased its AI Cloud platform which supports integration of IoT and information network data designed to empower new intelligent applications and services.

Hikvision AI Cloud is based on a distributed architecture incorporating cloud computing and edge computing. It extends artificial intelligence (AI) algorithms from the cloud, to an edge domain of on-premise video recorders and servers, and further to edge nodes with security cameras and other IoT devices. The threelayer architecture supports the goal to provide a new class of smarter and faster AI-powered applications.

At the show, visitors could see a large number of AI Cloud applications in action. These applications were created to help customers achieve their digital transformation in areas like public safety, transportation, retail, finance, logistics, community, environmental protection, etc.

L&T Technology develops the world’s first cost-effective Robotic Endo-training Kit L&T Technology Services was felicitated for its Robotic Endo-training Kit at the 8th Foundation Day of Global Innovation & Technology Alliance (GITA) on Thursday, 28th November 2019 at Hotel Le Meridien, New Delhi. LTTS was recognized for developing the world’s first cost-effective Robotic Endo-training Kit, in association with GITA and Department of Science and Technology (DST). The research and development for the kit has been a joint effort between India and the Republic of Korea.be in place the communication even with the remote villages would be substantially improved and this would help the country in providing benefits directly for various rural projects beneficial for them.

Fortinet Expands Integration of its Dynamic Cloud Security Solutions with New AWS Solution Fortinet announced the extension of the Fortinet dynamic cloud security offerings for advanced security on Amazon Web Services (AWS). Fortinet has integrated its FortiGate-VM with the recently released AWS CloudFormation third-party resource provider framework and now offers new Fortinet managed rulesets for AWS Web Application Firewall (AWS WAF). In addition, Fortinet’s cloud security offerings now support Amazon Virtual Private Cloud (Amazon VPC) Ingress Routing enhancements. Through these integrations, Fortinet continues to underscore its commitment to securing all cloud environments.

Organizations are adopting cloud at a rapid pace. As cloud migration continues to accelerate, a recent (ISC)2 report found that the top cloud security concern for cybersecurity professionals is data loss and leakage. Fortinet’s robust cloud security portfolio provides end-to-end security that unifies security controls and visibility in various cloud environments to protect the entire infrastructure and effectively manage risks, such as data loss and other threats.

Check Point Research Leads to WhatsApp Group Chat Crash Issue Fix Check Point Research recently helped mitigate a new vulnerability in WhatsApp that could allow a bad actor to deliver a malicious group chat message that would crash the app for all members of the group. To regain use of WhatsApp, users would need to uninstall and reinstall it, then delete the group which contains the message.

To create the malicious message that would impact a WhatsApp group, the bad actor would need to be a member of the target group (WhatsApp allows up to 256 users per group). From there, the bad actor would need to use WhatsApp Web and their web browser’s debugging tool to edit specific message parameters and send the edited text to the group.

Oded Vanunu, Check Point’s Head of Product Vulnerability Research said: “Because WhatsApp is one of the world’s leading communication channels for consumers, businesses and government agencies, the ability to stop people using WhatsApp and delete valuable information from group chats is a powerful weapon for bad actors.

All WhatsApp users should update to the latest version of the app to protect themselves against this possible attack.”

SME CHANNELS DECEMBER 2019

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SNIPPETS

Tenda launches AC8 AC1200 Dual-band Gigabit Wireless Router in India Tenda introduces AC8 AC1200 Dual-band Gigabit Wireless Router, a proud successor to the series of routers launched previously. AC8 provides secure, reliable and blazing fast Wi-Fi speed of 1167 Mbps, fully utilizing the gigabit fibre ensuring stable online gaming and 4K video streaming. The Wi-Fi router is designed in accordance to support broadband account automatic transfer.

Tenda AC8 comes with 28nm RealTek 1GHz Core CPU which improves the performance upto 40% perfectly handling all data stream smoothly and delivering an impressive internet experience.

For delivering enhanced gaming and streaming experience, AC8 comes with 4*6dBi External Dual Band External Omni-Directional Antennas covering 90 square meters and can penetrate two layers of Walls aggregating Wi-Fi signals directly to the users.

Konica Minolta India appoints Kuldeep Malhotra to its Board of Directors

Tech Data to acquire the business of Inflow Technologies Tech Data announced that it has entered into an agreement to acquire the business of Inflow Technologies.The acquisition is subject to customary regulatory approvals and is expected to close during Tech Data’s first quarter of fiscal year 2021.By acquiring the business of Inflow Technologies, Tech Data will optimize its presence in the Asia Pacific region and strengthen the company’s end-to-end portfolio, enabling customers to offer a broader set of capabilities particularly around next-generation technologies like security.

“As a technology enabler, Inflow Technologies brings a variety of core competencies to Tech Data, including business development, channel engagement, training, and pre-sales and post-sales support .Our combined skills, portfolios, talent and shared commitment to exceptional service with world-class execution will enable us deliver higher value to our channel partners ,” said Byju Pillai, president and chief executive officer, Inflow Technologies.

Konica Minolta Business Solutions India has further strengthened its leadership ranks by appointing Kuldeep Malhotra to its Board of Directors from December 1, 2019. Mr. Malhotra is now responsible for major corporate strategic decision-making, business performance, and organisation-wide digital transformation. He will also ensure compliance with all applicable laws, corporate ethics, and internal corporate rules at Konica Minolta India, in addition to his current role as the Head of Sales and OP Marketing divisions.

Speaking on the appointment, Daisuke Mori, Managing Director – Konica Minolta India, said, “The pace and scale of disruption unfolding in the Indian print and printing industry have made it essential for OEMs to digitally transform their operations to remain competitive. This imminent transformation presents the most opportune time to induct an Indian board member who has the knowledge and expertise to lead it.

The appointment of Kuldeep Malhotra to the Board of Directors at Konica Minolta India is aligned with our commitment to stay ahead of the industry’s evolutionary curve.”

Matrix Comsec Recognized as The Best Electronics Company at GESIA Annual Awards 2019

Indian enterprises not fully prepared to risk-proof their digital transformation journey

Matrix Comsec was awarded the Best Electronics Company Award in the recently concluded GESIA Annual Awards 2019, Ahmedabad. The Award has been instituted by the Gujarat Electronics and Software Industries Association.

On winning this prestigious award, Ganesh Jivani, Chief Executive of Matrix said, “We are happy to win GESIA award for the Best Electronics Company. We thank GESIA for recognizing Matrix for our technologies, engineering and manufacturing. Matrix offers cutting-edge physical Security and Telecom solutions in more than 50 countries including many first-world technologically advanced nations. With 250+ R&D engineers, world-class processes and infrastructure, Matrix is committed to designing cutting-edge products. This award is a validation of Matrix’s innovation and design capabilities and will go a long way in motivating us towards building world-class solutions.”

Forcepoint unveiled the findings of a study conducted along with leading IT analyst firm Frost & Sullivan.

The study reveals that 95% of organizations have embarked on a digital transformation journey, however, 61% of respondents shared that the risk of cyberattacks is stalling their digitalisation progress. For those organizations that have begun executing their digital transformation projects, 46% of them have encountered a security incident and 20% of the organizations didn’t conduct breach assessment regularly in the last 12 months. In fact, only 18% respondents thought about cyber security at the early stages of the digital transformation projects – indicating the less mature approach by organizations to involve cyber security when designing digital transformation project. Seventy percent of organizations think about cyber security only at the latter stages of the projects, the study revealed.

12 SME CHANNELS DECEMBER 2019

SNIPPETS

Quick Heal enters into a partnership with Big C Mobiles Quick Heal Technologies, one of the leading providers of IT Security and Data Protection solutions to consumers, businesses and Government, has announced a strategic partnership with Big C Mobiles (South India’s most trusted mobile retail chain). The partnership will enable Quick Heal to tap into Big C’s vast retail presence of over 225+ mobile stores in Andhra Pradesh & Telangana and increase the adoption of next-generation mobile security solutions in the region.

Big C Mobiles is the No.1 retail chain for smartphones and mobiles in AP & Telangana. With this partnership, customers in the region will be able to experience and access Quick Heal Total Security for Android, the flagship offering from the most trusted and preferred brand in India. Experts at Big C Mobiles will also educate customers about the various benefits that they stand to avail by securing their mobile devices with this next-generation mobile security solution.

Sophos Launches Managed Threat Response Service Sophos unveils Sophos Managed Threat Response (MTR), a fully managed threat hunting, detection and response service. The re-sellable service provides organizations with a dedicated 24/7 security team to neutralize the most sophisticated and complex threats.

These types of threats include active attackers leveraging fileless attacks and administrator tools such as PowerShell to escalate privileges, exfiltrate data and spread laterally, as explained in the SophosLabs Uncut article on Lemon_Duck PowerShell malware. Attacks like these are difficult to detect since they involve an active adversary using legitimate tools for nefarious purposes, and Managed Threat Response helps eliminate this threat.

BenQ Captures the Projector Market in India with No.1 Spot As per a press release by BenQ, the company has again become the no. 1 projector brand in the fast growing India market with 25.9% market share during Q3 2019, as per Futuresource Consulting report.

To add to the performance of the brand in the country, BenQ sold more than 24,000 projectors in Q3 2019 and strengthened its leadership position even more. In the exciting 4K Home Entertainment segment, BenQ cemented its no. 1 position with 50% market share.

Rajeev Singh, Managing Director, BenQ, India said “We are extremely delighted with the overwhelming response received for our projectors in the Indian market. This further signifies and strengthens our commitment and vision to become a preferred choice for consumers with our range of innovative products across sectors. We will continue with this momentum to present innovative solutions for consumers across home entertainment, education and corporate segments”.

Oracle Builds On its SaaS Momentum in India Oracle Cloud Applications is now live in its Gen 2 Cloud region in Mumbai. With deployment in Oracle Cloud Regions in India, Oracle Cloud Applications can now be leveraged by existing and new customers, including those operating in sectors that are bound by the country’s regulatory environment such as public sector or banking and telecom companies.

Oracle Cloud enables customers to simply consume enterprise functionality as a cloud application, as well as enables customers to move existing applications and build new applications, all based on the same secure, reliable, and high performance cloud infrastructure. Oracle Cloud’s strategy and integration of cloud services means that Oracle Cloud Applications can keep data within India, addressing some of the strictest data sovereignty regulations.

Arun Khehar, senior vice president, Applications, Oracle ECMEA said, “Oracle has more SaaS solutions than anyone in the industry and this is a strong attraction for our customers. Oracle Cloud Applications help customers add new capabilities like machine learning, Internet of Things (IoT), digital assistants, analytics, blockchain, and other technologies to align with their core missions.”

DIGEST CITRIX WORKSPACE LIVE FOR GOOGLE CLOUD EXPANDING ON THE FLEXIBILITY AND CHOICE IT PROVIDES TO COMPANIES IN ENABLING A SUPERIOR DIGITAL WORK EXPERIENCE, CITRIX SYSTEMS, INC. (NASDAQ:CTXS) ANNOUNCED GENERAL AVAILABILITY OF CITRIX® WORKSPACE FOR GOOGLE CLOUD. USING THE SOLUTION, COMPANIES CAN DELIVER UNIFIED ACCESS TO THE G SUITE APPS EMPLOYEES NEED AND PREFER TO USE AND FUEL A SIMPLE, INTELLIGENT EXPERIENCE THAT IMPROVES ENGAGEMENT AND PRODUCTIVITY.

RSA AND YUBICO PARTNER TO ADDRESS GROWING DIGITAL RISKS RSA WILL EXTEND ITS ENTERPRISE OFFERING OF MODERN AUTHENTICATION AND IDENTITY ASSURANCE THROUGH A STRATEGIC PARTNERSHIP AND JOINT SOLUTION WITH YUBICO. THE SOLUTION, YUBIKEY FOR RSA SECURID® ACCESS, COMBINES A FIDO2-ENABLED HARDWARE DEVICE BY YUBICO WITH THE BENEFITS OF ENTERPRISE-GRADE SECURITY, RISK-BASED AUTHENTICATION AND SIMPLIFIED CREDENTIAL LIFECYCLE MANAGEMENT DELIVERED BY RSA SECURID ACCESS.

TENABLE APPOINTS MARTY EDWARDS AS VP OF OPERATIONAL TECHNOLOGY SECURITY TENABLE APPOINTS MARTY EDWARDS, A GLOBALLY RECOGNIZED EXPERT IN CYBERSECURITY FOR INDUSTRIAL CONTROL SYSTEMS AND OPERATIONAL TECHNOLOGY (OT), AS VICE PRESIDENT OF OT SECURITY. “OT IS PART OF THE MODERN ATTACK SURFACE AND CISOS ARE BEING TASKED WITH SECURING OT SYSTEMS ALONGSIDE TRADITIONAL IT,” SAID RENAUD DERAISON, CO-FOUNDER AND CHIEF TECHNOLOGY OFFICER, TENABLE. “TOGETHER WITH INDEGY, WE’RE GOING TO DELIVER THE INDUSTRY’S FIRST UNIFIED, RISK-BASED VIEW OF IT AND OT SECURITY. ADDING MARTY EDWARDS, ONE OF THE FOREMOST AND MOST SOUGHT-AFTER INDUSTRIAL CYBERSECURITY EXPERTS, TO OUR OT BENCH IS ANOTHER TESTAMENT TO OUR GROWING EXPERTISE IN THIS SPACE AND TO OUR COMMITMENT TO PIONEERING NEW SOLUTIONS FOR THE NEXT WAVE OF IT/OT CONVERGENCE.”

DIDI CHUXING TEAMS WITH NVIDIA NVIDIA AND DIDI CHUXING (DIDI), THE WORLD’S LEADING MOBILE TRANSPORTATION PLATFORM HAVE ENTERED INTO AN AGREEMENT. AS PER THE AGREEMENT, DIDI WILL LEVERAGE NVIDIA GPUS AND AI TECHNOLOGY TO DEVELOP AUTONOMOUS DRIVING AND CLOUD COMPUTING SOLUTIONS. DIDI WILL USE NVIDIA GPUS IN THE DATA CENTER FOR TRAINING MACHINE LEARNING ALGORITHMS AND NVIDIA DRIVE FOR INFERENCE ON ITS LEVEL 4 AUTONOMOUS DRIVING VEHICLES. IN AUGUST, DIDI UPGRADED ITS AUTONOMOUS DRIVING UNIT INTO AN INDEPENDENT COMPANY AND BEGAN A WIDE RANGE OF COLLABORATIONS

SME CHANNELS 13 DECEMBER 2019

SNIPPETS

Honeywell Technology Celebrates Silver Jubilee of Innovation Honeywell Technology Solutions (HTS) has completed 25 years of passion for innovation in India this year. Commissioned in 1994, HTS leverages the country’s top engineering and technology talent to support Honeywell’s businesses globally and in India.

To celebrate the occasion, Honeywell organized several employee-facing activities which included the annual Bring Your Kids to Work Day across its four sites where more than 300 children received first-hand knowledge about the cutting-edge work that their parents do at their workplace through a series of educational, interactive and inspiring activities. In November 2019, Honeywell Technology Solutions partnered with Grace Hopper Celebration India (GHCI) to promote and celebrate the cause of women in technology through Tech Talks and engaging leadership session. Our career booth attracted a crowd of over 1400 delegates, out of which 68% were working professionals.

Capgemini’s Tech Challenge 2019: Hackathon participants find innovative solutions on water conservation Capgemini announced the winners of the 6th edition of its Tech Challenge annual hackathon. Team TechELITES, comprising 6 members including both students and experienced professionals, won the Tech Challenge 2019 title for creating a proof-of-concept for efficient water management and conservation. The winning solution used digital technologies such as cloud, IOT (Internet of things), AI (artificial intelligence) and analytics to overcome water leakage, track consumption and enable the treatment of water – recycling and reuse - across domestic, commercial and industrial usage.

Tech Challenge 2019 received a record response with registrations from over 160,000 participants across 80 cities in India, an increase of 20% from last year. In 2019, 30% of the top 55 finalists were women, a first-of-its-kind participation in the finale challenge round.

The solutions from the live hackathon held at Capgemini’s Pune Hinjewadi campus were evaluated by an eminent jury panel composed of Dr. Radha Shankarmani, Dean, Quality Assurance and Head Of Department – IT, Sardar Patel Institute of Technology; Mamunur Rahman, Head of Global IT Services, Toll Group and Head of Toll Technology Center in India, Aditya Kumar Sinha, Associate Director, C-DAC Pune, Ministry of Electronics and IT, Govt. of India, Arul Paramanandam, COO of Capgemini in India and Sarika Naik, CMO of Capgemini in India.

Veeam Introduces Enhanced Accredited Services Partner Program Veeam® Software launches enhanced Veeam Accredited Services Partner (VASP) program to strengthen its partners’ capabilities to sell, deploy and support Veeam solutions, and ensure customer satisfaction. This transition seamlessly aligns with Veeam’s go-to-market model and enables Veeam’s partners to provide a direct service delivery model to Veeam customers.

Said, Danny Allan, Vice President of Product Strategy at Veeam. “Veeam is committed to delivering a business model that is fully focused on its partner ecosystem and providing the highest level of service for its customers. With these enhanced capabilities to our partner ecosystem, partners are equipped with the tools to shape and control the solution transaction and customer journey.”

Barracuda Enhances Managed Service Provider Offerings Barracuda Networks, Inc., a leading provider of cloud-enabled security solutions, today announced that it has integrated Barracuda Content Shield with Managed Workplace, its remote monitoring and management (RMM) platform. Managed service providers (MSPs) using the RMM can now leverage the cloud-based web security solution’s web filtering and malware protection to better protect their customers’ end users from web-borne threats.

Offering robust content filtering, malware protection, granular policy enforcement and reporting, Barracuda Content Shield works with existing antivirus (AV) solutions to protect against malicious files, stopping malware before it reaches the endpoint.

“A recent survey by Spiceworks found that when companies don’t restrict internet activity, 58 percent of employees will spend at least four hours per week on websites unrelated to their jobs,” said Brian Babineau, Senior Vice President and General Manager, Barracuda MSP.

14 SME CHANNELS DECEMBER 2019

Infibeam Avenues’ Digital Payment Platform CCAvenue ties with Bank of Baroda’s EMI facility CCAvenue, Infibeam Avenues’ multi-channel payment platform, has entered into agreement with Bank of Baroda to offers its Multi Bank EMI offering. The inclusion of this new payment option will further consolidate the existing card-based EMI payment feature, enabling 1.2 lakh+ eCommerce websites powered by CCAvenue to maximise revenue and grow their businesses considerably. CCAvenue is already the provider of maximum EMI options in the country offering the EMI facilities of 15 leading banks. Responding to changing consumer needs, Infibeam Avenues has strengthened focus on Bank EMI offerings to cater to the ‘Buy Now, Pay Later’ aspirations. The bank’s customers can make purchases for high value products in easy instalments over a suitable timeframe.

Vishwas Patel, Executive Director at Infibeam Avenues Limited, said: “We constantly strive to widen the reach of e-commerce businesses in India by enabling them to offer the maximum number of payment options to their customers. Our merchant partners can leverage Bank of Baroda’s EMI facility to widen their customer base, drive more sales and increase their revenue stream substantially.”

SNIPPETS

ANT MY ERP launches a Partner Pro Program ‘Unnati’ ANT MY ERP launches ‘Unnati’, a new partner program, towards the growth of the partner community. Unnati will provide a unique platform to ANT MY ERP business partners to work with ANT MY ERP closely and explore new opportunities to grow business in a competitive market. Unnati is strategically designed to ensure that resellers, service providers and technology partners’ remain updated on the latest offerings and have easy access to pre-post sales training, marketing collaterals, and sales tools to serve customers effectively.

‘Unnati - Towards growth for Partner fraternity’, offers a fresh approach to empower the channel ecosystem and will help them to tap into the global ERP market confidently and efficiently. Built upon a true two-way approach, Unnati is a Partner Pro program that offers partners an opportunity to work closely with a product of international standards, ‘ANT MY ERP’ and earn recurring revenue.

Businesses Faced a Surge of Malware, Ransomware This Shopping Holiday Cyber Monday and Black Friday are the proverbial holiday shopping seasons for cybercriminals and their strategic cyberattacks, including malware, ransomware and phishing attacks. Eager online shoppers are hurried to fulfil holiday dreams — often at the detriment of cybersecurity best practices and common sense.

According to Adobe Analytics, consumers spent $7.4 billion online during this year’s Black Friday event, up $1.2 billion over 2018. Those numbers jumped for Cyber Monday, where retailers collected $9.4 billion in online sales on the frantic shopping holiday. That kind of volume — in terms of both people and dollars — makes for a lucrative target for the modern cybercriminal. In 2018, SonicWall Capture Labs threat researchers discovered a spike in ransomware attacks during the Black Friday and Cyber Monday shopping events, as well as a 45% jump in phishing attacks.

Black Friday and Cyber Monday in 2019 resulted in much of the same. SonicWall Capture Labs threat researchers recorded* a double-digit malware spike (63%) in the U.S. between the eight-day holiday shopping window from November 25 to December 2, 2019.

Blockchain Adoption Combined With IoT Adoption Is Booming in the U.S. Recent survey results from Gartner, Inc. reveal that the majority of Internet of Things (IoT) technology adopters in the U.S. are also adopting blockchain and combining it with their IoT networks.

“The integration of IoT and blockchain networks is a sweet spot for digital transformation and innovation,” said Avivah Litan, distinguished vice president at Gartner. “It is actually moving ahead at a much faster pace than expected, according to the survey.” The Gartner IoT Implementation Trends Survey was conducted via an online survey from May through June 2019 with more than 500 respondents from the U.S. Respondents were required to be at manager level or above and should have a primary involvement and responsibility for making decisions in IoT implementation.

IceWarp Participates in CIO500 Conclave & Awards 2019 IceWarp, a global messaging and collaboration solutions provider successfully participated in CIO500 Conclave & Awards 2019. Many veterans came forward to be a part of the event, to share their experiences with forthcoming generation of IT leaders and to give them their insight on evolving technologies and how to inculcate them in enterprises large or small and successfully embrace Digital Transformation.

The event brought together 500 CIOs under the same roof and carried out successful panel discussions amongst them.

The CIO500 participants also witnessed numerous Keynote sessions, case studies and presentations which were mapped out for the two-day event.

On being a part of the event Anita Kukreja, Head Marketing & Channel Sales at IceWarp India commented, “We are extremely delighted to be a part of CIO 500 Conclave, this event has provided IceWarp a platform to engage with their customers and network with top CIO’s from all over the country. CIO500 has given every participant an opportunity to associate with their prospective partners and a chance to augment their growth possibilities” In less than 5 years, IceWarp has successfully joined forces with a number of small, medium and enterprise-level businesses and has entirely changed the concept of the way information is shared online via email platform.

Cisco Unveils Plan for Building Internet for the Next Decade of Digital Innovation Cisco today unveiled further details behind its technology strategy for building a new internet — one designed to push digital innovation beyond the performance, economic and power consumption limitations of current infrastructure. A multi-year approach that is defining the Internet for decades to come, Cisco’s strategy is already delivering technology breakthroughs to pave the way for the world’s developers to create applications and services they have only begun to imagine.

Cisco introduced its latest innovation including Cisco Silicon OneTM, the industry’s only networking silicon architecture of its kind; released the new Cisco 8000 Series, the world’s most powerful carrier class routers built on the new silicon; and announced new purchasing options that enable customers to consume the company’s technology through disaggregated business models.

“Innovation requires focused investment, the right team and a culture that values imagination,” said Chuck Robbins, chairman and CEO of Cisco.

“We are dedicated to transforming the industry to build a new internet for the 5G era. Our latest solutions in silicon, optics and software represent the continued innovation we’re driving that helps our customers stay ahead of the curve and create new, ground-breaking experiences for their customers and end users for decades to come.”

SME CHANNELS 15 DECEMBER 2019

GUEST ARTICLE

GAMIFICATION AS A TOOL FOR TRANSFORMATION Gamification is the use of game mechanics to drive engagement in non-game business scenarios, and to change behaviors in a target group to achieve business outcomes. At the core lies the concept of rewarding the “players” when they perform well in the “game”

NEHA SINGH, Senior Product Manager, Dell Technologies

PROFILE Neha Singh is an experienced Technical Program Manager with a demonstrated history of working in the information technology and services industry.

Skilled in Statistical Data Analysis, Greenplum, Jenkins, Behavior-Driven Development (BDD), and Software as a Service (SaaS). Strong program and project management professional with a Bachelor’s Degree focused in Bachelor of Engineering from Sir M Visvesvaraya Institute Of Technology.

16 SME CHANNELS DECEMBER 2019

Organizations across the world are undergoing rapid transformation driven by technological progress and heightened customer expectations. Sweeping changes and Real Transformation are required to bring about foundational changes in how teams deliver value to customers. According to IDC, 40 per cent of all technology spending in 2019 will have gone into digital transformations, with enterprises spending in excess of $2 trillion.

Transformation in the IT sector and Software Producing Organizations demands rethinking technology, processes and behavior. It requires crossfunctional collaboration, and crucially, stakeholder buy-in. In software teams, members find it hard to adapt to paradigm shifts such as pair programming, Test Driven Development, Behavior Driven Development, Agile and Scrum. According to reports in EuropeanCEO magazine, 50 per cent of business transformation programs fail because of poor employee engagement.

Enter “Gamification”.

Gamification is the use of game mechanics to drive engagement in non-game business scenarios, and to change behaviors in a target group to achieve business outcomes. At the core lies the concept of rewarding the “players” when they perform well in the “game”.

Humans are “hard-wired” to enjoy games - they have a natural tendency to interact more deeply in activities that are framed in a game construct.

Gamification incorporates game mechanics such as points, badges, challenges, leaderboards, rules and incentives that make game-play enjoyable, applying these principles to motivate the audience to higher levels of engagement.

Gamification helps to ease in stakeholders into new habits and processes. New practices and paradigms can be implemented without imposing them top-down on teams who might resist change. Gamification is a bottom-up approach, with much of the process controlled and administered by peers.

It employs design patterns and “game elements” that make the interaction “game-like”. The core element in Game Mechanics is “Rewards”. Rewards may be awarded to participants in several forms.

• Points: Points are numerical rewards for specific behaviors or achievements. These are the base unit of measuring accomplishment. Points provide immediate feedback on performance. Points are connected to other rewards such as levels or badges.

Participants can earn badges or reach higher levels by scoring more points. So, there is an inherent motivation to earn more points by performing better.

• Badges: A badge is a token of achievement, a milestone. Badges can be awarded automatically for a certain number of points earned, or for performing a certain-multiple of a specific task - such as say writing a thousand unit tests. Badges show other “players” the skills or accomplishment of the participant. Usually, one can earn several badges.

• Leaderboard: Leaderboards are boards that are visible to all participants. They display participants’ achievements. They may show the names, rankings, and scores of the participants and their position in the overall game. They are a social and public aspect of the system, displaying each participant’s reputation and rank.

• Level: Levels are “sections” of a game. Participants can reach higher levels by completing specific tasks or scoring a requisite number of points.

• Progression: Progression shows the degree of advancement in a game or within a level. Numbers or infographics such as bar charts are used to depict progress.

• Authority: Authority is awarded so that the participant can now control game elements and other participants’ contributions. In an entirely peer-controlled system, it allows certain members to moderate the activities of others.

• Physical Rewards: Physical rewards may be awarded for certain tasks or exceptional performance. These may include things like a lunch outing or a certificate or trophy.

Other game mnemonics that are employed in gamification include avatars, ranking, social status.

Each gamified project may employ its own rules, such as the frequency of awards, reward ratios, avoidance or discouragement from certain activities, limitation over time, and so on.

GUEST ARTICLE

These components, of course, fit within a broader framework. While the mechanics drive player involvement, it is critical to flesh out the high-level design principles from the ground-level action structures. The first steps in designing a gamified project are: 1.

Identify needs and objectives (e.g. reduce defects) 2.

Identify the practices and behaviors to change (e.g. implement TDD) 3.

Identify the domains where to apply (e.g. sales and marketing, software development, quality control) Implemented with proper planning and design, gamification can bring about rapid transformation in the workplace, engaging all stakeholders and producing high returns on investment. As it is bottom-up and peer-administered, it is perceived as a just and honest appraisal system. Organizations such as LivingSocial have replaced their annual review with a gamified solution in which 90 per cent employees participated voluntarily.

By providing team members the freedom to operate in their own space, gamification pro-

motes a culture of innovation in IT organizations.

Through the experience of gamified platforms, organizations have reported high adoption and usage rates - as high as 97 per cent. Participants are also known to use the platform outside of their work time.

The concept of gamification is not new. The first “business” game - a game of competitive simulation, began in Switzerland as early as in 1926, in the “house of fictional commerce”. Later, in the 1950s, many business games, designed to train senior managers, were developed. However, in the last two decades, gamification has gained traction globally. The gamification market is expected to touch $11.10 billion by 2020 from $1.65 billion in 2015 to - a CAGR of over 46 per cent.

Gamification is not just applicable in profitmaking companies alone. It has proven its efficacy in various social and open platforms. Take the case of Stack Overflow (SO), the go-to forum for coders when they have a question. Jeff Atwood and Joel Spolsky, the founders, modelled SO on games. Participants receive points for good answers, based on a voting system. They earn

badges, gain new abilities such as editing others’ posts or closing questions. Users can offer bonus points or bounty on difficult questions. Participants can be down voted for wrong answers, and they lose points. It is regulated by the users, with no central authority. This system inspires users to provide solutions to challenging coding issues. It motivates people from across the world to devote time and effort to not only provide solutions, but also take on moderating and administrative tasks.

And it ensures that the best in the business hang out there.

With the advent of the Industrial Revolution “work” became “labor”, a means for monetary gain. We are now in the era of Industry 4.0. Work is valued for its intellectual content, challenges and satisfactions. The new worker- the millennial, seeks gratification and fulfillment through the built-in challenges of work. Having been brought up on technology, game-play comes naturally to the tech-savvy generation. Gamification is the natural progression of the work culture to a fullyengaged, always-on, fun-at-work lifestyle.

DELL EMC POWERONE

D

ell EMC PowerOne autonomous infrastructure allows to deploy, manage and consume IT easier for organizations. PowerOne integrates PowerEdge compute, PowerMax storage, PowerSwitch networking and VMware virtualization into a single system combined with a built-in intelligence engine to automate thousands of manual steps over its

lifecycle.

At the heart of PowerOne’s autonomous operations is a built-in, advanced automation engine.

PowerOne empowers users to focus on their business, whether that means deploying workloads, applications, or developing new products and services. Much like lane assist, navigation and other features in autonomous vehicles, the vehicle does most operations on its own while the passenger must let the car know the desired destination. PowerOne’s advanced automation allows administrators to state a desired business outcome – and the system calculates the best way to do the rest.

The automation engine takes advantage of a Kubernetes microservices architecture and uses Ansible workflows to assist users by automating the component configuration and provisioning, delivering a customer-managed datacenter-as-a-service.

PowerOne provides a single system-level application programming interface (API), giving users the control to create business objective-specific pools of resources. This API can be tied into existing tools, such as service portals, to deliver programmable versus manual IT operations. This is known as Infrastructure as Code – virtually eliminating the need to log in to individual component management systems. With PowerOne, organizations can create workload-ready VMware clusters in only a few clicks.

PowerOne is designed to deliver the services, security and resiliency required by mission critical and emerging artificial intelligence (AI) and machine learning (ML) applications while providing easy integration into cloud management toolsets, such as VMware vRealize.

Joining the Dell Technologies Cloud family as a validated design, Dell EMC PowerOne helps customers simplify their path to hybrid cloud by combining the power of Dell EMC infrastructure with VMware cloud software. This helps remove the complexity of managing multiple clouds by bringing consistent infrastructure and operations across private clouds, public clouds, and edge locations.

SME CHANNELS 17 DECEMBER 2019

FEATURE STORY

CLOUDERA DATA PLATFORM INCORPORATES FOUR KEY ATTRIBUTES OF DATA ARCHITECTURE In conversation with Enterprise IT World, Vinod Ganesan, Country Manager, Cloudera elaborates on the scope of the multicloud adoption in the Indian market and how the functionality of Cloudera Data Platform that has a Hybrid & Multicloud Support, is Multifunctional, conforms to Security & Governance and supports Open standards offers a unique offering.

BY NIDHI SHAIL

nidhi@accentinfomedia.com

W

ith the enterprise market embarking on a Digital Transformation journey, the business requirements are evolving and technology providers are responding to the changing demands by revolutionizing their offerings. .

Multicloud Scenario in the Indian Market The biggest challenge which Indians faced was the law of the land. The strong data sovereignty concept, i.e. Data cannot leave the country was a complication. So, till a couple of years ago, public cloud was a big challenge because all the giants who operated in this space never had data centers in India. But over the last two years, that has changed tremendously.

Now with multiple tiers four data centers set up across the country, the biggest challenge of sovereignty which didn’t allow people to adopt public cloud has been rectified. There is a very strong propensity amongst the enterprise customers to start looking at public cloud adoption.

A lot of people look at cloud from cost perspective, believing it to be a cost-effective alternative.

However, it is actually dependent on the function of the workload that is being run. For example, a persistent workload which runs every day for eight hours and consumes a fixed set of resources, when moved to a public cloud, would actually be more expensive compared to running it in-house.

Taking into account the increasing market

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demand for a comprehensive Data Cloud Platform, Cloudera has released its platform in the Indian market. The offering constitutes of the baseline for the fundamental data architecture that is required for organizations to transform.

These unique key attributes are - Hybrid and Multicloud Support, Multifunctional, Security & Governance and Open Source.

Hybrid and Multicloud Support This is the main ingredient which lends the agility that organizations are looking for in their data transformation journey.

Multifunctional Different businesses come with their own requirements. In order to service them you need to have the capability to run different types of workloads on the same platform. For example, somebody might come with the operational data warehouse or an AI-ML based use case. Each of these workloads actually puts a very different type of pressure on the underlying architecture. Previously everything was being dealt separately. Everybody had their own environments, which created a lot of silos. Now, customers are demanding a single platform that can typically run and enable all these use cases. This brings in the multifunction aspect of the platform.

Security and Governance There is a classic conflict between business and IT. Business expects IT to work at a particular pace in terms of launching new initiatives or analyz-

ing certain segment and coming back with what opportunity exists there. And rightly so, because in today’s world, that window of opportunities is open for a very limited time. So if you don’t capitalize within that window, you would have lost that advantage. So, they put a lot of pressure for IT to support these initiatives. IT in its own sense is plagued by the challenges associated with security and governance. They cannot compromise on these values because obviously it has far-fetching consequences. The value of data is compromised.

So they are not able to turn around at the pace at which business wants them to go.

So, some businesses find themselves turning to a public cloud provider or wherever and try to run this particular initiative. This creates a shadow IT where there are inherent security and risk associated with that kind of an approach. So, IT is being increasingly seen as what keeps the organization in sync.

How do you now enable security and governance provided that one consistent framework, irrespective of where your data is? The moment you say hybrid and multicloud capabilities, there is a necessity to have these capabilities without compromising on the underlying security, which becomes the third fundamental premise.

Open Source Half of the customers don’t want to get logged on to a proprietary technology. Open Source, on the other hand, is not just a community innovating,

FEATURE STORY

“THESE FOUR TENETS OF BASELINE DATA ARCHITECTURE, HYBRID AND MULTICLOUD, MULTIFUNCTION, HIGHLY SECURED & GOVERNED AND OPEN, GAVE BIRTH TO A NEW CATEGORY CALLED THE ENTERPRISE DATA CLOUD. CLOUDERA HAS LAUNCHED A DATA PLATFORM THAT IS THE WORLD’S FIRST ENTERPRISE DATA CLOUD WHICH ACTUALLY FULFILS ALL THESE FOUR CRITERIA.” VINOD GANESAN Country Manager, Cloudera

whereby you benefit from that innovation. It is also about open standards and Open APIs, which allows you to integrate a lot of things seamlessly so that your entire data and associated framework becomes highly interoperable and portable.

These four tenets of baseline data architecture, Hybrid and Multicloud, Multifunction, Highly Secured & Governed and Open, gave birth to a new category called the Cloudera Data Platform.

Cloudera has launched a data platform that is the world’s first data cloud which actually fulfils all these four criteria. Cloudera Data Platform supports hybrid and multicloud. It supports multifunctional workload. From a Data Warehouse to ML, to Operational Data Warehouse, anything

that the customer would want to bring all the way from edge to AI, onboarding any kind of cloud, or the public cloud providers,, so you are no longer worried about lock in with one particular technology.

Use Case – Yes Bank Yes Bank has been using the Cloudera Data platform. Yes Bank has short circuited the whole data warehouse wave and directly went for Cloudera platform, which allows them to deal with all types of data whether it is structured or unstructured.

And as a result of that, they will be able to build a very strong foundation for analytics. It has helped the bank in all of their hyper-personalization campaigns which they run for their customers. That

has improved substantially because they are able to use data to reach out to these customers..

Finally...

Cloudera Data Platform helps in analyzing what workloads are suitable to move on to a public cloud. Cloudera assists the customers in aligning the economic models to help organizations adopt public cloud confidently and also get the best value out of it. For some customers, their choice of cloud is not cost driven, but it is because they want operational efficiency and they want to ensure that they are focused on the business outcome than managing infrastructure.

SME CHANNELS 19 DECEMBER 2019

INTERVIEW

VENUGOPAL N, DIRECTOR OF SECURITY ENGINEERING, INDIA, CHECK POINT SOFTWARE TECHNOLOGIES (INDIA) LTD

CHECK POINT OFFERS A FULLY CONSOLIDATED CYBER SECURITY ARCHITECTURE Cybercrime and attacks are on a prowl. Organizations realize the importance of security solutions and the standard security solutions are not strong enough to protect devices and networks in workplaces. The new and modern solutions must detect new and advanced malware and vulnerabilities in networks, operations systems and apps, cloud etc.

What are the cyberattack trends based on the mid-year report by Check Point and potential impact on the India region?

In the wake of growing incidences of cyber security and ever-changing threat landscape,

20 SME CHANNELS DECEMBER 2019

enterprises need to be prepared more than before.

One of the dominating and major ongoing trends in 2019 is targeted ransomware attacks. But what ends with a ransomware attack usually starts with a more silent sequence of bot infections. New tools, techniques and adoption of digital assets

have resulted into modern and challenging cyber threats leaving organizations paralyzed.

According to Check Point’s mid year trends report, some of the major trends identified in 2019, are as follows: • Advance Email Attacks: There has been an

INTERVIEW

“CHECK POINT’S INFINITY ARCHITECTURE SOLUTION IS A FULLY CONSOLIDATED CYBER SECURITY ARCHITECTURE THAT PROVIDES UNPRECEDENTED PROTECTION AGAINST GEN V MEGA-CYBERATTACKS AS WELL AS FUTURE CYBER THREATS ACROSS ALL NETWORKS, ENDPOINT, CLOUD AND MOBILE.”

increase in email scams involving blackmailing such as “Sextortion” and “Business Email Compromise” (BEC). The email scammers have also increased the use of evasion techniques in order to bypass email security solutions.

• Cloud Breaches: With cloud becoming an increasingly popular source to store data, it’s becoming apparent that relying on cloud providers is not enough. Based on the reports from threat Intelligence team of Check Point, poor management of the cloud resources remain the most prominent threats to the cloud ecosystem with massive data theft being the most common attack employed against it.

• Mobile Evolution: Trends in 2019 show that more than 35% of organizations have been impacted by a mobile attack. There has been a

sharp rise of almost 50% in mobile banking trojans infiltrating mobile arena’s when compared with the statistics of 2018.

It is interesting to note that that according to Check Point’s threat intelligence unit, an organization in India was attacked on an average of 1,767 times per week in the last 6 months, compared to the global average of just 595 attacks per organization.

What is the potential impact of cyber-attack on the India market?

Digital transformation is eroding traditional network perimeters with the adoption of cloud computing, cloud-based subscription services, and the ubiquity of mobile devices. The increased expansion of vectors means more ways to attack an organization.

Keeping in view of the latest trends, cyber attackers have become increasingly sophisticated and have already started to perpetrate next generation crimes such as data theft, fraud, identify theft, etc. Most businesses are not prepared for cyber attacks today. They are trying to protect their IT environments against 2019 attack technology with security technology from 10 years ago that relies on detection only. They are stuck in the world of 2nd and 3rd generation security, which only protects against viruses, application attacks, and payload delivery. What this means is that networks, virtualized data centers, cloud environments, and mobile devices are left exposed.

The key to cyber defence is an end-to-end cyber security architecture that is multi-layered and spans all networks, endpoint and mobile devices, and cloud.

How is the end consumer affected in such a scenario?

SA cyber attack can maliciously disable computers, steal data, or use a breached computer as a launch point for other attacks. Cybercriminals use a variety of methods, including malware, phishing, ransomware, denial of service, among others.

Consumers should be vigilant to keep their phone’s operating system and apps up to date. Any time you provide a personal identifiable information, you should question the legitimacy and applicability. One person or a weakly enforced legislation will not deter poor practices or ill intents.

Only through awareness and social encouragement can we protect ourselves against the next identify theft or social engineering attacks.

When it comes to emails or messages on social media, consumers should be mindful about clicking on any links (or any part of the message) sent through any digital communication means.

They need to exercise caution and discretion when tempted to interact with such means of communications.

What are Check Point’s offerings when it comes to providing its customers with a wholesome security portfolio?

Cybercrime and attacks are on a prowl. Organizations realize the importance of security solutions and the standard security solutions are not strong enough to protect devices and networks in workplaces. The new and modern solutions must detect new and advanced malware and vulnerabilities in networks, operations systems and apps, cloud etc.

The security “generation gap’’ identified, needs to be filled by deploying evolved security infrastructures combined with real time threat prevention, shared intelligence and advanced security across all enterprise environments.

Check Point’s Infinity Architecture solution is a fully consolidated cyber security architecture that provides unprecedented protection against Gen V mega-cyber attacks as well as future cyber threats across all networks, endpoint, cloud and mobile.

The architecture is designed in a manner that resolves the complexities of growing connectivity and inefficient security.

What is your strategy for safeguarding your clients’ data?

Check Point Data Loss Prevention (DLP) Software Blade combines technology and processes to revolutionize DLP, helping businesses to preemptively protect sensitive information from unintentional loss, educating users on proper data handling policies and empowering them to remediate incidents in real-time.

KEY BENEFITS • Prevents data loss of critical business information: UserCheck technology empowers users to remediate incidents in real time.

• Combines technology and processes to make DLP work: Innovative MultiSpect data classification engine combines users, content and process that deliver unrivalled accuracy.

• Easy deployment for immediate data loss prevention: Protect sensitive data from day-1 with pre-configured policies and the broadest support for file formats and data types.

SME CHANNELS 21 DECEMBER 2019

SME CHAT

ANUPAM NAGAR, SENIOR DIRECTOR - CHANNELS AND ALLIANCE, HITACHI VANTARA

HITACHI VANTARA—A PARTNER WHO WILL COINNOVATE WITH THEM TO SUCCESSFULLY DELIVER ON THEIR VISION Digital Transformation is the Key to success, SME Channels spoke to Anupam Nagar , Senior Director Hitachi Vantara to know his perspective and how Hitachi Vantara is actively reducing its Partners’ challenges by their strategy and Partner program.

What is the portfolio of your offerings for digital transformation of your clients?.

Digital Transformation is now a priority for businesses across APAC. At the heart of this transformation lies a critical enabler - data. Nobody knows data like Hitachi Vantara. We’ve helped the worlds largest and most complex organizations manage, govern, mobilize and analyze their data — giving them the foundation they need for digital transformation. At Hitachi Vantara, we empower our customers to realize their DataOps advantage through a unique combination of industry expertise and integrated systems that support the Data Stairway to Value (or SEAM).

Hitachi Vantara offers a proven, end-to-end, DataOps methodology that lets businesses deliver better quality, superior management of data and reduced cycle time for analytics.

In the end, it’s crucial our customers chose Hitachi Vantara—a partner who will co-innovate with them to successfully deliver on their vision.

This means always starting at the business out-

22 SME CHANNELS DECEMBER 2019

come they are looking to drive, pairing this with the industry expertise only we have, and implementing integrated systems that maximize the value of data at each step of SEAM. What is your GTM and channel strategy?

At Hitachi Vantara we are extremely proud of how closely we are aligning our technology efforts with our key partners both on the technology side as well as the Go-To-Market side. We have a strong ecosystem of partners in India who can take our solutions, integrate them with their IPs and accelerate the rollout of IoT solutions locally and support the government’s vision of digitally empowered citizens. Hitachi-Vantara’s market focus is helping customers to improve their business outcomes with innovative tech solutions that will not only change the way companies operate, but also how the world works.

We have highly structured academy-led training courses and certification levels called Hitachi Certified Professional Program. The

Channel strategy is aimed at customers, to show the incremental value in the different stages of Hitachi Vantara’s business focus, and how those stages build on each other.

As Hitachi Vantara continues its transformation to help customers maximize the value of their data, the company has invested significantly in its partner business as a critical component for growth. We provide our partners with best-inclass certification program, which strengthens their professional capabilities to meet market needs and reach their business goals. We conduct periodical trainings for partners and regularly update them on our products and solutions through regular webinars.

What are the recent initiatives taken by Hitachi Vantara’s channel partner program?

One of our unique propositions is the adoption of value co-creation approach with our partners with a single objective of helping our customers in their journey of Digital Transformation.

SME CHAT

“HITACHI VANTARA CONTINUES ITS TRANSFORMATION TO HELP CUSTOMERS MAXIMIZE THE VALUE OF THEIR DATA, THE COMPANY HAS INVESTED SIGNIFICANTLY IN ITS PARTNER BUSINESS AS A CRITICAL COMPONENT FOR GROWTH ”

(CVD) that combines the companies’ technologies including Hitachi’s storage and Cisco’s compute and networking.

The key differentiator would be Hitachi Vantara’s innovative models of selling to customers via these focused partners. We will continue to collaborate with our partners to penetrate newer markets and increase our market share..

We are working on a reverse engineering model where we will be exploring to do more with less, thereby giving enough market opportunities to our partners to address and grow their business.

The new program is based on how to drive solutions, not products. Everything that has been built now is about the solution and the joint business planning process that focuses on core initiatives,

solutions, and route to market and where our partners want to go.

The new Cisco and Hitachi Adaptive Solutions for Converged Infrastructure build on our global Cisco partnership, paving the way for expanding our collaboration into new areas and the new Cisco and Hitachi Adaptive Solutions for Converged Infrastructure is a Cisco Validated Design

What is the potential business impact for channel partners by partnering with Hitachi Vantara?

No company on the planet has the combination of IT and OT expertise, along with the existing technology assets and domain expertise as Hitachi. With more than 119,00 patents, an annual R&D budget of $2.9 billion and more than 2,700 employees dedicated to innovation, our solutions provide superior data management, data governance, data mobility, data analytics and IoT technologies.

Together with our GSI partners, we enable our customers to derive the business and technology value needed to compete in today’s market by leveraging unique solutions to meet your biggest challenges.

Our GSI partners are one of the strongest pillars for Hitachi Vantara. We are ready to support them with the latest technologies such as AI, ML and Data Analytics.

Customers of our GSI partners are mostly Fortune 500 companies and we stroke relationships based on our technology stack which we have offered to GSI partner.

SME CHANNELS 23 DECEMBER 2019

ROUND ABOUT

INGRAM MICRO’S DIGITAL TRANSFORMATION SUMMIT 2019 - A HISTORIC EVENT IN THE IT CHANNEL ECOSYSTEM Over 3000 channel partners across the Indian sub-continent experienced the world’s first truly digital channel conference at the Ingram Micro Digital Transformation Summit 2019.

The distribution giant’s flagship conference in India offered delegates a glimpse of the future as they learned about HCI, Security, Cloud, IoT, AI and other emerging technologies in their own cities while the speakers were hundreds of miles away in Mumbai.

BY SANJAY MOHAPATRA sanjay@smechannels.com

E

arlier this month Ingram Micro India held its flagship technology event - the Digital Transformation Summit 2019 on the 4th & 5th of September. The main event was held in Mumbai and was live-streamed to 3000+ channel partners and technology leaders from across 33 locations in India, Sri Lanka & Bangladesh. The

24 SME CHANNELS DECEMBER 2019

unique format and insightful content delivered by participating vendors, industry experts and Ingram Micro executives made it a truly inclusive event, something the global channel ecosystem had never experienced before. In addition to the audience gathered at the 33 physical venues, thousands more tuned in to the live stream from their homes and offices in countries like Brazil,

UAE, Bangladesh, Nepal and the USA. Digital Transformation – The channel opportunity As one of the world’s largest and fastest-growing IT markets, India is digitizing faster than many mature and emerging markets. As digital capabilities and connectivity improve, technology is poised to radically disrupt nearly every sector of

ROUND ABOUT

India’s economy. The best way to accelerate this is to enable channel partners with the tools and training to provide their customers with the latest and most relevant technologies. While conceptualizing this conference, the team at Ingram Micro were motivated by three key objectives: a. Inclusivity and a desire to create communities without barriers b. Achieving as minimal a carbon footprint as possible c. Embracing digital transformation in every possible aspect By streaming to venues in locations like Guwahati, Jammu, Dehradun, Madurai etc., delegates were able to attend the conference in their own cities, thereby eliminating the need to travel long distances, simultaneously achieving the first two objectives. This distributed format also allowed the conference to have a far wider reach than conventional single-city conferences. The third objective was met by replacing traditional means of engagement, Q&A and lead-gen with an event app that provided a comprehensive set of features to meet these requirements. The thoughtfully curated topics and set of speakers drawn from the top ICT vendors were the final step in answering the most pertinent question: “How could we take Digital Transformation from being just a buzzword to being a reality that is understood and embraced by every person in the IT ecosystem?”

Highlights of Digital Transformation Summit 2019 The event featured 25+ insightful sessions by

industry leaders and senior executives from Cisco, Microsoft, Dell, VMWare, Aruba, Hitachi Vantara, Red Hat, Acronis, APC, Symantec, Deskera, LogMeIn, Adobe, Ingram Micro and several others.

On Day 1, the sessions centered around digital transformation and the proliferation of technologies such as HCI, SD-Wan, Cybersecurity, Networking, DataOps and IoT. Sameer Garde, President, Cisco India & SAARC spoke about the potential for digital growth in India and opportunities for channel partners in the next 5 years.

In his keynote, Rajiv Sodhi, Executive Director, Commercial Partnerships, Microsoft India shared his insights on how digital is driving business in India and highlighted that about 60% of GDP components will be impacted by digital technologies in India by 2021. Praveen Joseph, Principal, Cyber Security Services, Ingram Micro focused on why organizations need to adopt a holistic approach to cybersecurity, and how Ingram Micro helps partners fulfill the security needs of their customers. Santanu Ghose, Director, India, Aruba spoke about Network-as-a Service and SD-Branch. The day saw many other interesting sessions by speakers such as Rajesh Ramnani Enterprise Director at Dell Technologies, Anish Gogate - Lead SD-WAN at VMware, Anupam Nagar - Senior Director Channels & Strategic Alliances at Hitachi Vantara, Jaya Mahadevan - Director Channel Sales at APC by Schneider Electric, Vineet Saxena - CEO at Dalisoft, Manish Pradhan - GM IoT at Ingram Micro, Tapan Chaturvedi -

Channel Leader India & South Asia at Adobe & Guru Vaidya - Creative Evangelist at Adobe.

Diego Utge, SVP & Country Chief Executive, Ingram Micro India kicked off Day 2 with an inspiring keynote - ‘Are you future-ready?’ that set the tone for the rest of the day. Day 2 delved into all aspects of selling Cloud technologies through sessions like ‘Microsoft opportunities for the ICT Channel’ delivered by Mandar Kulkarni - Director Partner Technology at Microsoft, ‘Success-as-a-Service’ by Jyotil Mankad, Director, Cloud at Ingram Micro & Sailajanandan Nayak, DGM, Marketing Ingram Micro, ‘Fastrack to ISV success with Ingram Micro GTM’

by Nitin Jain - Chief Business & Product Officer at NowFloats and Digital Disruption 3.0: Create new experiences & business models by Ravinder Pal Singh - CEO at Merkado RHA. Vendors like LogMeIn, Salesforce, Symantec, Acronis & Deskera also showcased their latest technology and solution offerings to the audience. Both days of the event concluded with a series of breakout sessions around Ingram Micro’s services for channel partners around channel financing, consulting, IT Asset Disposition and Infrastructure-as-aService. The grand finale and a fitting end to this two day technology extravaganza was the closing ceremony where the sweepstakes saw Royal Enfield bikes being given away to five lucky channel partners from across the country.

Key Takeaways Digital Transformation Summit 2019 was an unforgettable event for the 3000 odd delegates who assembled all over the sub-continent, giving them a close look at the latest technologies that are disrupting conventional businesses models, as well as a view of Ingram Micro’s initiatives to help channel partners embrace the digital future.

This event also commemorates the 40th year of Ingram Micro. Diego Utge, SVP & Chief Executive Ingram Micro India reflected upon the event saying, “Through the Digital Transformation Summit 2019, we’ve created a unique platform that channel partners across the country can leverage to learn about the latest industry trends from the biggest and the best names in technology. We are amazed and overwhelmed with the participation from delegates, speakers and sponsors as well as the feedback that we have received from them. Most importantly, we are glad that everyone who attended the event found the content relevant and this has only inspired us to make the next edition of Digital Transformation Summit even bigger and better.”

SME CHANNELS 25 DECEMBER 2019

SECURITY CORNER

FORTINET THREAT LANDSCAPE REPORT HIGHLIGHTS CYBERCRIMINALS BYPASSING POPULAR PHISHING TACTICS ByNidhi Shail, nidhi@accentinfomedia.com

F

ortinet announced the findings of its latest quarterly Global Threat Landscape Report. The research reveals that cybercriminals continue to look for new attack opportunities throughout the digital attack surface. At the same time, they are shifting attack vectors such as targeting publicly available edge services to counter training and education efforts by organizations that address popular tactics such as phishing. The Threat Landscape Index remained relatively consistent during the quarter. There were fluctuations but no significant swings. Regardless, organizations should not let their guard down; instead the index demonstrates consistent and sustained cybercriminal activity.

Shifting Tactics to Catch Organizations

by Surprise: The majority of malware is delivered via email; therefore many organizations have been aggressively addressing phishing attacks with end user training and advanced email security tools. As a result, cybercriminals are expanding their ability to deliver malicious malware through other means. These include targeting publicly facing edge services such as web infrastructure, network communications protocols, as well as bypassing ad blocker tools to open attack vectors that don’t rely on traditional phishing tactics.

26 SME CHANNELS DECEMBER 2019

Maximizing Earning Potential: Following in the footsteps of the lucrative GandCrab ransomware, which was made available on the dark web as a Ransomware-as-a-Service (RaaS) solution, cybercriminal organizations are launching new services to expand their earning potential. FortiGuard Labs observed at least two significant ransomware families—Sodinokibi and Nemty—being deployed as RaaS solutions. These are potentially just the beginning of what could be a flood of similar services in the future.

Refining Malware for Success: Expanding on these approaches, cybercriminals are also refining malware to evade detection and deliver increasingly sophisticated and malicious attacks, such as the evolution of the Emotet malware. This is a troubling development for organizations as cybercriminals increasingly use malware to drop other payloads on infected systems to maximize their opportunities for financial gain.

Maximizing Opportunity with Older Vulnerabilities and Botnets: Targeting older, vulnerable systems that have not been properly secured is still an effective attack strategy. FortiGuard Labs discovered that cybercriminals target vulnerabilities twelve or more

years old more often than they target new attacks.

And in fact, they target vulnerabilities from every subsequent year since then at the same rate as they do current vulnerabilities.

Protecting for the unexpected: Broad, Integrated, and Automated Security. The expanding attack surface and shifting attack strategies of cybercriminals means organizations cannot afford to over-focus on a narrow set of threat trends. It is essential that organizations adopt a holistic approach to securing their distributed and networked environments. This requires the deployment of a security fabric that is broad, integrated, and automated.

The latest Fortinet Threat Landscape Report is a quarterly view that represents the collective intelligence of FortiGuard Labs, drawn from Fortinet’s vast array of global sensors during Q3 of 2019.

Research covers global and regional perspectives.

Also included in the report is the Fortinet Threat Landscape Index (TLI), comprised of individual indices for three central and complementary aspects of that landscape, which are exploits, malware, and botnets, broken down by prevalence and volume in a given quarter.

SECURITY CORNER

Trend Micro’s 2020 Predictions

Trend Micro 2020 predictions report states that organizations will face a growing risk from their cloud and the supply chain. The growing popularity of cloud and DevOps environments will continue to drive business agility while exposing organizations, from enterprises to manufacturers, to third-party risk.

Attackers will increasingly go after corporate data stored in the cloud via code injection attacks such as deserialization bugs, cross-site scripting and SQL injection. They will either target cloud

providers directly or compromise third-party libraries to do this.

In fact, the increasing use of third-party code by organizations employing a DevOps culture will increase business risk in 2020 and beyond. Compromised container components and libraries used in serverless and microservices architectures will further broaden the enterprise attack surface, as traditional security practices struggle to keep up.

“As we enter a new decade, organizations of all

industries and sizes will increasingly rely on third party software, open-source, and modern working practices to drive the digital innovation and growth they crave.Our threat experts predict that this fast growth and change will bring new risks of supply chain attacks. From the cloud layer all the way down to the home network, IT security leaders will need to reassess their cyber risk and protection strategy in 2020.” said Nilesh Jain, Vice President, Southeast Asia and India, Trend Micro.

SME CHANNELS 27 DECEMBER 2019

CASE STUDY

MATRIX SECURED NASHIK RAILWAY STATION DURING KUMBH MELA Kumbh Mela visit. To facilitate this, we secured the Entry & Exit from the city with our 24*7 Video Surveillance solution. This led to enhanced security and smooth execution of the event.

Moreover, the solution was highly cost-effective as the need of security manpower was replaced with centralized monitoring of all locations. Also, due to the use of IP cameras, the wiring cost of such an extensive installation was also reduced.

So, all in all, Matrix’s complete Video Surveillance solution was a highly efficient and cost-effective one.

Products Offered • • • • •

SATATYA HVR1624P SATATYA CIBR13FL40CW SATATYA CIDR13FL40CW SATATYA CIDRP20VL130CW SATATYA Centralized Monitoring Software (CMS)

About Matrix

Kumbh Mela is one of the most sacred pilgrimage festivals of India and is organized at a grand scale at Nasik, Haridwar, Ujjain and Prayag. As Kumbh Mela is celebrated after a period of 12 years in Nashik, 100 million people visit and therefore security is a major concern for the Government bodies.

Challenges Railway stations are highly congested areas.

So, one of our biggest challenges was to install devices and set up a control room for monitoring railway station entrances, platforms and connecting bridges at the busy Nashik railway station.

Moreover, a restricted bandwidth for the video surveillance solution made the entire process all the more challenging. And lastly, the authorities also wanted the storage of the entire 4 month

28 SME CHANNELS DECEMBER 2019

period as evidential proof.

Solution Matrix used its unique Cascading feature to connect all the devices with sequencing for central monitoring on TVs in the control room to reduce the overall solution cost. Also, we provided 4-months scheduled backup of all cameras configured centrally for storing all the streams.

Moreover, we completed the entire installation within 20 days with the help of highly skilled manpower. Being an Indian brand, efficient presales and post-sales support was already a part of the solution.

Results Matrix left no stone unturned in making sure that the visitors suffered no hassles during their

Established in 1991, Matrix is a leader in Security and Telecom solutions for modern businesses and enterprises. As an innovative, technology driven and customer focused organization, the company is committed to keeping pace with the revolutions in the Security and Telecom industries. With around 40% of its human resources dedicated to the development of new products, Matrix has launched cutting-edge products like Video Surveillance Systems - Video Management System, Network Video Recorder and IP Camera, Access Control and Time-Attendance systems as well as Telecom solutions such as Unified Communications, IP-PBX, Universal Gateways, VoIP and GSM Gateways and Communication Endpoints. These solutions are feature-rich, reliable and conform to international standards.

Having global footprints in Asia, Europe, North America, South America, and Africa through an extensive network of more than 2,500 channel partners, Matrix ensures that the products serve the needs of its customers faster and longer. Matrix has gained trust and admiration of customers representing the entire spectrum of industries.

Matrix has won many international awards for its innovative products.

REVIEW

PRODUCT

ACER RELEASES C250I PORTABLE LED PROJECTOR

Acer’s C250i portable LED wireless projector with stand-free multi-angle orientation and the world’s first auto-portrait mode to provide users with an effortless way to share smartphone content anytime, anywhere. The Acer C250i is a super lightweight projector that packs a punch when it comes to multi-angle viewing, resolution, battery life, and overall

POLY G7500

ease of use. Unlike other projectors limited to

BY MANAS RANJAN info@smechannels.com

FEATURES POLY G7500 IS A VIDEO DEVICE that combines content collaboration and video conferencing capabilities in one device is available in India. The G7500 integrates advanced audio features, wireless content sharing and Ultra HD 4K video, creating an immersive audio and video experience for mid- to large-sized conference rooms.

The G7500 places 4K content and collaboration at the center of the experience with a customizable interface for both touch and non-touch displays as well as secure and guest network capabilities for all connected devices. The G7500 also features infinite white boarding, where users can write over content, use the screen as a whiteboard space, and capture for later use. By combining video conferencing and content sharing in one solution, the G7500 empowers multiple attendees to share content – from any device – to make meetings more productive.

The G7500 helps teams share ideas and express themselves clearly with rich visuals and detailed audio that allows users to feel like they’re together in the same room.

Ultra HD 4K video promises four times the quality in video calls and beyond.

n Simplify the user experience by

combining video conferencing and content sharing in one solution n Make people feel like they are together in the same room with Ultra HD 4K for amazing richness and clarity when sharing content n Minimize background noise from disrupting meetings with advanced audio technology including Polycom Acoustic Fence and Polycom NoiseBlock technology

horizontal throws, the C250i supports stand-free multi-angle projection thanks to its unique twisted roll design. This design is not only stylish, but saves space while offering users complete flexibility in projecting their screen onto walls, ceilings, and any surface they desire – without requiring a stand or tripod. Placed on its side, users can “roll” the projector to find the best angle for viewing content on the wall or ceiling.

Despite its compact size, the C250i supports beautiful high-definition 1080p imagery and a battery life of up to 5 hours from a single charge. Both Android and iOS users can connect to the C250i wirelessly for an effortless, cable-free experience at home or on the road.. The C250i also serves as a portable power bank to recharge phones on the go. The projector’s built-in Bluetooth speakers are rated at 5 watts for best-in-class sound when watching movies or TV show.

In addition to wireless connectivity, the Acer C250i also features a standard HDMI port for connecting and viewing content on a laptop or desktop computer.

FEATURES

n Deployment is streamlined by industry standard cables and IP connectivity of peripherals

n Acer C250i: Multi-angle Projection Anytime, Anywhere

n Price: On Request

n C250i: High-Quality Full HD Resolution and Wireless Performance n C250i: An Abundance of Connectivity Options

Warranty: On Request E-Mail: www.poly.com n Price: Exact prices, will vary by region.

Warranty: On Request Website: www.acer.com

SME CHANNELS 29 DECEMBER 2019

PRODUCT

ALCATEL PRINTRONIX

PRINTRONIX AUTO ID HIGHPERFORMANCE PRINTER

ALCATEL 3X MOBILE

PRINTRONIX T800offers enterprise-level productivity, dependable performance, and a suite of versatile features such as RFID, and Wi-Fi with advanced security protocols.

The T800 offers enterprise-level productivity and advanced features usually found only in industrial printers. A high-performance ARM A7 processor offers fast-time to -first-print and it is easily capable of producing over 1,000 labels per day. Its 300-meter ribbon ensures fewer roll changes and therefore less downtime.

One of the key differentiators between traditional desktops and the T800 is its ability to print RFID labels. The T800 with optional UHF RFID was designed to meet the growing demand for encoding and printing RFID labels at an affordable price. Retail, manufacturing, and healthcare are just a few of the industries that use RFID to track products throughout the supply chain, take inventory in real-time, or locate assets within the enterprise.

Alcatel 3X pushes for optimized performance while maintaining simplicity in style and experience. The Alcatel 3X measures in at 6.5-inches with HD+ Super Full View display that provides an expanded viewing experience, it gives users the ideal display for photos, streaming movies, playing games, and browsing the web in vivid clarity. The smartphone also features 16MP + 8MP + 5MP triple rear camera equipped with smart scene detection that identifies different photo scenarios and automatically optimizes photography settings for perfect shooting.

Alcatel 3X’s best-in-class photo capabilities are further demonstrated through its super wide-angle lens, which spans 102 degrees, and its real-time bokeh, providing users the ability to take artistic photos.

Furthermore, the night capture mode brings clear, bright, and detailed night videos and images even in a dark environment. The 8MP front camera and front LED flash will allow users to take better and brighter selfies anywhere.

n Price: On Request, Warranty: On Request, Contact: https://printronixautoid.com

n Price: Starting From €149, Warranty: On Request, Contact: www.alcatelmobile.com

EPSON

EPSON 24-INCH DYE SUBLIMATION PRINTER EPSON’S SC-F500 is a 24-inch dye-sublimation printer, developed to help promotional houses, photo labs, clothing producers and copy shops increase customer choice through flexible, high-quality printing. Whether producing printed phone covers, mugs, mouse mats, t-shirts or cushions, the SC-F500 offers fast turnaround times, reliability and a low total cost of ownership (TCO) to small businesses, and it requires no specialist knowledge to set up, operate or maintain.

The SC-F500 forms part of Epson’s complete end-to-end printing solution, which includes inks, software and paper, all designed to work in perfect harmony. To keep businesses agile and responsive to customer needs, the SC-F500 has been built with ease of use, productivity and efficiency in mind.

30 SME CHANNELS DECEMBER 2019

n Price: On Request, Warranty: On request, Contact: www.epson.co.in

RNI NO: DEL ENG/ 2010/ 31962 Postal Reg. No.: DL-SW-1/4145/16-18 Licensed to Post without pre-payment U(SW)/19/2017-18

Date of Publication: 13 of Every Month Date of Posting: 15 & 16 of Every Month