Initial Research We researched similar events and organizations to get an idea of how human trafficking is typically represented. We found that the most successful web pages used a more uplifting marketing strategy rather than marketing that evokes sadness and despair. Websites surveyed included Freedom Network USA, The University of Toledo’s International Human Trafficking & Social Justice Conference, Agape International, and International Justice Mission. We also worked with our mentor, Danielle Borrelli, who guided us on our research towards the other entities who run similar events.
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