29th April - 1st May 2017
SPONSORSHIP
AND
ADVERTISING INFORMATION
2017 WILL SEE SMITHDOWN ROAD FESTIVAL MOVE FROM SEVERAL INDOOR EVENTS TO INCORPORATE A 20,000 CAPACITY OUTDOOR AREA
IN BRIEF THE newest and Fastest growing free festival IN MERSEYSIDE First launched in MAY 2015, SMITHDOWN ROAD FESTIVAL STARTED OFF LIFE AS A FREE COMMUNITY EVENT IN SOUTH LIVERPOOL. HOWEVER, AFTER ATTRACTING THOUSANDS OF NEW FACES TO THE AREA IN ITS FIRST YEAR, IT HAS QUICKLY BECOME ONE OF THE MOST REPUTABLE AND HIGHLY PRAISED FREE EVENTS IN THE NORTH WEST. 2016 SAW OVER 8000 PEOPLE WATCHING 120 ACTS ACROSS 11 DIFFERENT STAGES - AND 2017 IS GOING TO BE EVEN BIGGER! WHILE THERE IS ABSOLUTELY NO INTENTION OF CHARGING ENTRY FEES TO ATTEND THE FESTIVAL, AS IT GROWS SO DO THE OPPORTUNITIES FOR BUSINESSES LIKE YOURS TO GET INVOLVED. AND, AS A NON PROFIT ORGANISATION, YOU CAN REST ASSURED THAT EVERY PENNY CREATED THROUGH SPONSORSHIP AND ADVERTISING GOES STRAIGHT BACK INTO IMPROVING THE FESTIVAL AND THE COMMUNITY AS A WHOLE
In NUMBERS 8,000 30,000 £22.00 750:1
APPROXIMATE FOOTFALL AT 2016 EVENT OVER THREE DAYS ESTIMATED FOOTFALL AT 2017 EVENT OVER THREE DAYS AVERAGE SPEND PER PERSON AT 2016 EVENT* ESTIMATED RATIO OF PEOPLE TO FESTIVAL STALLS AT 2017 EVENT
THE MOST POPULAR NEW FREE FESTIVAL IN LIVERPOOL ONLY ESTABLISHED FESTIVALS LIMF** AND AFRICA OYE*** DREW BIGGER CROWDS IN 2016 *Based on takings and audience numbers of Evil Eye, Kelly’s, Franks and Brookhouse over Saturday 30th April and Sunday 1st May 2016 ** Approximately 120,000 attended LIMF ***Approximately 52,000 attended Africa Oye
MAIN FESTIVAL SPONSOR “YOUR COMPANY PRESENTS 2017 SMITHDOWN ROAD £15,000 FESTIVAL” - ALL MARKETING MATERIAL AND PRESS RELEASES TO SAY “YOUR COMPANY” PRESENTS 2017 SMITHDOWN ROAD FESTIVAL AND FEATURE YOUR COMPANY LOGO WHERE POSSIBLE INCLUDING ALL POSTERS, FLYERS, FESTIVAL GUIDE, PRESS, RADIO AND TV ADVERTISING, SOCIAL MEDIA PAGES AND POSTS, PROMOTIONAL VIDEOS BILLBOARD POSTERS AND ANY RELEVANT INTERVIEWS. - BANNERS BEHIND EVERY STAGE AND FESTIVAL BARS - BANNER AT THE ENTRANCE TO THE MAIN FESTIVAL SITE - SAMPLING AND FLYERING OPPORTUNITIES AT EVERY VENUE - BESPOKE MARKETING OPPORTUNITIES THROUGHOUT THE FESTIVAL
AS THE MAIN FESTIVAL SPONSOR YOUR BRAND WOULD BE SYNONYMOUS WITH A HUGELY ENJOYABLE AND VERY WELL PUBLICISED FESTIVAL EXPERIENCE FOR THOUSANDS OF PEOPLE ACROSS THE CITY
MYSTERY SPONSORS (OUTDOORS)
MAIN STAGE 3000 CAPACITY BIG TOP APPROX 15,000 EXPECTED FOOTFALL BANNER ON ENTRANCE AND BEHIND STAGE
2ND STAGE 1000 CAPACITY BIG TOP APPROX 9,000 EXPECTED FOOTFALL BANNER ON ENTRANCE AND BEHIND STAGE
KIDS AREA
£2000 SAT & SUN
£1200 SAT & SUN
£1000
SAT & SUN 800 CAPACITY PICKET FENCED AREA APPROX 9,000 EXPECTED FOOTFALL BANNER ON ENTRANCE, SAMPLING OPPORTUNITIES LOCAL AND CHARITY DISCOUNTS AVAILABLE
ALL MYSTERY SPONSORS WILL BE FEATURED ON ANY FESTIVAL MARKETING MATERIALS INCLUDING FESTIVAL GUIDE, POSTERS, FLYERS, SOCIAL MEDIA BANNERS AND PRESS RELEASES.
OTHER STAGE SPONSORS (ALL INDOORS)
KELLY’S DISPENSARY APPROX 2,000 EXPECTED FOOTFALL INCLUDES BANNER BEHIND STAGE
THE BROOKHOUSE APPROX 2,000 EXPECTED FOOTFALL INCLUDES BANNER BEHIND STAGE
EVIL EYE APPROX 1500 EXPECTED FOOTFALL INCLUDES BANNER BEHIND STAGE
FRANK’S BAR APPROX 1500 EXPECTED FOOTFALL INCLUDES BANNER BEHIND STAGEL LOCAL AND CHARITY DISCOUNTS AVAILABLE
£500 ALL WEEKEND
£400 SAT & SUN
£400 ALL WEEKEND
£400 ALL WEEKEND
ALL OTHER STAGE SPONSORS WILL ALSO BE FEATURED IN THE FESTIVAL GUIDE, POSTERS AND RELEVANT PRESS RELEASES
OTHER STAGE SPONSORS (ALL INDOORS EXCEPT QUAKER GARDENS)
WILLOWBANK APPROX 1500 EXPECTED FOOTFALL INCLUDES BANNER BEHIND STAGEL
CAFFEE ORO APPROX 900 EXPECTED FOOTFALL INCLUDES BANNER BEHIND STAGE
NAKED LUNCH APPROX 800 EXPECTED FOOTFALL INCLUDES BANNER BEHIND STAGE
FAT FLAMINGO APPROX 700 EXPECTED FOOTFALL INCLUDES BANNER BEHIND STAGE
QUAKER GARDENS APPROX 500 EXPECTED FOOTFALL INCLUDES BANNER BEHIND STAGE
LOCAL AND CHARITY DISCOUNTS AVAILABLE
£400 ALL WEEKEND
£350 ALL WEEKEND
£350 ALL WEEKEND
£300 ALL WEEKEND
£200 SAT & SUN
ALL OTHER STAGE SPONSORS WILL ALSO BE FEATURED IN THE FESTIVAL GUIDE, POSTERS AND RELEVANT PRESS RELEASES
ADVERTISING OPPORTUNITIES IN THE OFFICIAL 32 PAGE FESTIVAL GUIDE
FESTIVAL GUIDE - DBL PAGE INSIDE FRONT COVER DOUBLE PAGE SPREAD
FESTIVAL GUIDE - FULL PAGE FULL A5 PAGE ADVERTISEMENT - PORTRAIT
FESTIVAL GUIDE - HALF PAGE HALF A5 PAGE ADVERTISEMENT - LANDSCAPE
£400 ONE SPACE AVAILABLE
£175 TWO SPACES AVAILABLE
£100 TWO SPACES AVAILABLE
10,000 COPIES OF THE FESTIVAL GUIDE ARE PRINTED AND DISTRIBUTED THROUGHOUT THE CITY APPROXIMATELY 6 WEEKS PRIOR TO THE FESTIVAL. THIS INCLUDES 7000 COPIES DELIVERED DOOR TO DOOR TO HOMES THROUGHOUT THE WAVERTREE AREA.
LOCAL AND CHARITY DISCOUNTS AVAILABLE
OVER 18's WRISTBAND SPONSOR PRINTED LOGO SPLASHED ACROSS WRISTBAND WRISTBANDS MUST BE WORN BY ANYONE THAT £ WISHES TO BUY ALCOHOL AT ANY PART OF FESTIVAL AND ARE FREE OF CHARGE WITH APPROPRIATE I.D. .
400
YOUR LOGO
PINT GLASS SPONSOR
YOUR LOGO
PRINTED LOGO SPLASHED EVERY PLASTIC PINT GLASS USED AT THE FESTIVAL - BOTH OUTDOORS £ AND IN THE VENUES. APPROX 20,000 GLASSES.
500
LOCAL AND CHARITY DISCOUNTS AVAILABLE
0
100 <metres
44.2m
OUTDOOR STALLS AND PITCHES
<---187.5 metres wide --- > <— 180m fence --->
<— 4m equipment loading entrance/e
xit --->
Backstage area
FOOD AND MISCELLANEOUS
Stage area etc 36m x 6m
5m x 3m Second Bar Picket Fenced area 30m x 16m
<— 4m entrance/exit ---> with removable plastic fence along middle, to separate the entrance and exit
Slope
Picket Fenced Kids Area 30m x 30m
+
M
D Fn
<-2m
(Premium)
= Food van - 5m x 4m = Food van - 5m x 4m = Bar = Kids Area Pitch 5m x 5m M = Staff Meeting Point + = First Aid Area C = Lost Child Area
Toilet Block
a
exit->
Picket Fenced in bar area 50m x 28m with tables, chairs and mini ‘stage’ in a gazebo
Wavertree Playground
Main Bar & Teepee 8m x 8m
2:1000 scale
Gazebo 5m x 5m
15
<- 53m ->
FO XD
AL E
RO AD
14
1
SAT & SUN
FOOD VAN PITCH - PREMIUM 5 metre x 4 metre pitch for parking your food van EITHER NEXT TO FESTIVAL ENTRANCE OR THE MAIN STAGE. includes electricity and water hook up..
£400 SAT & SUN
42.1m
FESTIVAL STALL - STANDARD
Def
LID 58
Roughly 2682.5 m2
<--32 metres -->
64
<--- 89 metres ---> < --- 71 metres --->
MP .75
£250
Ward Bdy
<— 90m fence ---> <-2m fire exit->
Slope
72
DE RD AL E
RO
AD
75
79
El Sub Sta
5 metre x 4 metre pitch for parking your food van. includes electricity and water hook up. .
42.4m
fire
60
67
= Food/Shop stall - 2.4m x 1.2m = Food/Shop stall - 2.4m x 2m
(Premium)
Small Top 19m x 19m
C
FOOD VAN PITCH - STANDARD
44.2m
<---280 metres long --->
Fenced area size Roughly 32400 m2
->
tres -09 me
<--- 3
---> it-> nce <-2m fire ex
m fe
250
5m x 3m Another Bar Picket-fenced area 30m x 16m
CP
<—
Audience area etc 36m x 28m Approx 2000 capacity
<— 240m fence --->
Big Top 40m x 40m
24.mETRE x 1.2 METRE BASIC STALL STRUCTURE WITH wATERPROOF CLOTH COVERING AND TRESTLE TABLE. OPTIONAL ELECTRICITY AND WATER HOOK UPS AVAILABLE.
£150 SAT & SUN
FESTIVAL STALL - PREMIUM 24.mETRE x 2 METRE HUT STYLE STRUCTURE WITH WOODEN FASCIA, ROOF AND AMPLE COOKING OR PREP SPACE. OPTIONAL ELECTRICITY AND WATER HOOK UPS AVAILABLE.
£225 SAT & SUN
0
100 <metres
44.2m
OUTDOOR BAR AREAS
<---187.5 metres wide --- > <— 180m fence --->
<— 4m equipment loading entrance/e
xit --->
Backstage area Stage area etc 36m x 6m
<— 4m entrance/exit ---> with removable plastic fence along middle, to separate the entrance and exit
Slope
Picket Fenced Kids Area 30m x 30m
+
M
D Fn
<-2m
(Premium)
= Food van - 5m x 4m = Food van - 5m x 4m (Premium)
Toilet Block
42.4m
fire
60 a
exit->
Picket Fenced in bar area 50m x 28m with tables, chairs and mini ‘stage’ in a gazebo
Wavertree Playground
Main Bar & Teepee 8m x 8m
2:1000 scale
Gazebo 5m x 5m
LID
15
58 FO XD
AL E
RO AD
14
<- 53m ->
<--32 metres -->
64
<--- 89 metres ---> < --- 71 metres ---> Roughly 2682.5 m2
1
Ward Bdy
<— 90m fence ---> <-2m fire exit->
Slope
42.1m
Def
DE RD AL E
RO
AD
75
79
El Sub Sta
72
67
= Food/Shop stall - 2.4m x 1.2m = Food/Shop stall - 2.4m x 2m
= Bar = Kids Area Pitch 5m x 5m M = Staff Meeting Point + = First Aid Area C = Lost Child Area
Small Top 19m x 19m
C
You organise the stock and staff, AND we’ll organise the rest.
44.2m
<---280 metres long --->
Fenced area size Roughly 32400 m2 5m x 3m Second Bar Picket Fenced area 30m x 16m
->
tres -09 me
<--- 3
---> it-> nce <-2m fire ex
m fe
250
5m x 3m Another Bar Picket-fenced area 30m x 16m
CP
<—
Audience area etc 36m x 28m Approx 2000 capacity
<— 240m fence --->
Big Top 40m x 40m
THE MAIN BAR AREA 2
A 7M LONG BAR UNDER THE COVER OF A 64M TEEPEE. THE MAIN BAR WILL BE SITUATED TO THE LEFT OF THE 2 FESTIVAL ENTRANCE AND WILL HAVE A 1400M PICKET FENCE AROUND IT, - with up to a 499 person capacity. THE AREA COMES WITH PLENTY OF TABLES AND CHAIRS PLUS A MINI STAGE FOR ACOUSTIC ACTS / DJs TO KEEP YOUR CUSTOMERS ENTERTAINED WHILE THEY ENJOY THE SUNSHINE. .
£3000 SAT & SUN
MP .75
THE SECOND BAR AREA A 5M LONG BAR WITHIN A HOBGOBLIN BRANDED TRUCK. THE BAR WILL BE SITUATED ALMOST ADJACENT TO THE MAIN 2 STAGE AND WILL HAVE A 480M PICKET FENCE AROUND IT, WITH SUFFICIENT TABLES AND CHAIRS FOR YOUR CUSTOMERS.
£2000 SAT & SUN
0
100 <metres
44.2m
OUTDOOR KIDS AREA
<---187.5 metres wide --- > <— 180m fence --->
<— 4m equipment loading entrance/e
xit --->
Backstage area Stage area etc 36m x 6m
<— 4m entrance/exit ---> with removable plastic fence along middle, to separate the entrance and exit
Picket Fenced Kids Area 30m x 30m
Slope
+
44.2m
<---280 metres long --->
Fenced area size Roughly 32400 m2 5m x 3m Second Bar Picket Fenced area 30m x 16m
->
tres -09 me
<--- 3
---> it-> nce <-2m fire ex
m fe
250
5m x 3m Another Bar Picket-fenced area 30m x 16m
M
D Fn
<-2m
Toilet Block
a
42.4m
exit->
Wavertree Playground
Main Bar & Teepee 8m x 8m
2:1000 scale
15 AL E
RO AD
14
FO XD
A 5m x 5M AREA, BIG ENOUGH FOR A GAZEBO, TABLE AND CHAIRS, SOME BASIC CATERING EQUIPMENT, MAYBE A FEW HAY BALES, WHATEVER YOU NEED!
LOCAL AND CHARITY RATE
NON-INDEPENDENT RATE
£100
£200
42.1m
Def
LID 58
<- 53m -> MP .75
<--32 metres -->
64
<--- 89 metres ---> < --- 71 metres ---> Roughly 2682.5 m2
1
Ward Bdy
RO DE RD AL E
<— 90m fence ---> <-2m fire exit->
KIDS AREA PITCHES THESE PITCHES ARE FOR CHILD FRIENDLY ACTIVITIES ONLY. .
AD
75
79
Picket Fenced in bar area 50m x 28m with tables, chairs and mini ‘stage’ in a gazebo
Gazebo 5m x 5m
Slope
72
67
(Premium)
fire
60 El Sub Sta
THIS WILL BE A 900 SQUARE METRE AREA DEDICATED TO CHILDREN’S ACTIVITIES. WITH ARTS, CRAFTS, MUSIC, GAMES, STORIES AND MORE.
= Food van - 5m x 4m = Food van - 5m x 4m (Premium)
Small Top 19m x 19m
C
= Food/Shop stall - 2.4m x 1.2m = Food/Shop stall - 2.4m x 2m
= Bar = Kids Area Pitch 5m x 5m M = Staff Meeting Point + = First Aid Area C = Lost Child Area
CP
<—
Audience area etc 36m x 28m Approx 2000 capacity
<— 240m fence --->
Big Top 40m x 40m
SAT & SUN Pitch Only Contact us if you also require gazebo hire or electricity for the weekend
SAT & SUN Includes electrical hook up. Contact us if you also require gazebo hire for the weekend
CONTACT US FOR ANY BESPOKE NEEDS OR BIGGER PITCH AREAS FOR CHILD FRIENDLY ACTIVITIES.
OUR MARKETING STRATEGY PRESS AND P.R. We have established a strong relationship with the local print and online media over the past two years, with features running in The Liverpool echo, independent liverpool, bido lito, the skinny, family go live, popped music, the sphinx and more - as well as multiple television features on bay tv, .
ADVERTISING. .there will be an extensive poster and flyer run throughout the city, and this year we will also invest considerably more into large billboard advertisements, radio and magazine advertising throughout the north west. this campaign will start approximately 12 weeks prior to the festival.
WEBSITE AND SOCIAL MEDIA We Are once again teaming up with BLUE ALBUM MEDIA TO RUN OUR SOCIAL MEDIA CAMPAIGN AND WEBSITE, WHICH INCLUDES VIRAL VIDEOS, LIVE UPDATES AND INTERACTIVE POSTS. SEE THE NEXT PAGE FOR SOME VITAL STATISTICS....
THE EVENT PAGE REACHED OVER 731,000 PEOPLE ACROSS MERSEYSIDE AND THE NORTH WEST
INSIGHTS
731k Reached
OUR SOCIAL MEDIA STATS
i
+0 this week
33k Viewed
i
2016 EVENT and page REACH
+0 this week
12k Responded
i
+0 this week
ON THE FESTIVAL WEEKEND ITSELF, POSTS WERE ORGANICALLY REACHING OVER 17,000 PEOPLE
20k
Organic
Paid
we enlisted the help of BLUE ALBUM MEDIA TO HELP RUN THE 2016 SOCIAL MEDIA CAMPAIGN, AND THE RESULTS WERE EVEN BETTER THAN WE HAD HOPED. WITH OVER 731,000 EVENT REACH AND AROUND 17,000 PEOPLE A DAY INTERACTING WITH POSTS, IT WAS A HUGE SUCCESS THAT WILL BE EMULATED AND IMPROVED UPON IN 2017.
Organic
17,097
10k
30 April 2016
PROMOTIONAL VIDEOS BY BLUE ALBUM MEDIA, HIT OVER 10k VIEWS EACH
0 24
02
09
16
23
30
MAR
06
13
20
27
APR
04
11
18
MAY
Demographics
Reactions
THE BIGGEST DEMOGRAPHIC OF OUR FACEBOOK AUDIENCE IS 25-34 YEAR OLD MEN AND WOMEN
Likes and other ways in which people react to your Page posts
Men
Women
13.5k
BETWEEN FEB - MAY 2016 the festival FACEBOOK POSTS RECEIVED OVER 13.5k likes and shares
9k
39.8%
6.7k
27.5%
40.2%
26.5%
3.4k
16.3% 18.1%
4.5k
9.63% 8.56% 0.341%
6.35%
6.1%
0.62%
0
0 Like
Love
Wow
Haha
Sad
Angry
13-17
18-24
25-34
35-44
45-54
55-64
GET IN TOUCH BY EMAIL: smithdownfestival@outlook.com
BY PHONE: 07930496605 or 07540 081862
BY POST: Smithdown festival, kellyâ&#x20AC;&#x2122;s dispensary, 154-158 Smithdown Rd, Liverpool L15 3JR
BY CARRIER PIGEON: Not really Photography THROUGHOUT THE INFORMATION PACK by Elizabeth MaddOCK