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POPAI Brasil y POPAI Central Europe y POPAI France y Vice Chair of the Board, POPAI POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y Leslie Nagyy POPAI Portugal y POPAI Russia While will y allow all ofSpain us to highlight significant andUK improve POPAI Poland y CONNECTIONS POPAI South Africa POPAI y POPAI Turkey ytopics POPAI & Ireland y our communications, this is only one avenue for sharing of news.

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POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI SpainPOPAI y POPAI Turkey y POPAI UK newest & Ireland y Arabia is forming as the advancement of the marketing at retail POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y North America holds sold POPAI Chapter. advertising as anHungary effectivey POPAI POPAI POPAI Germanymedium y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y out event inSouth Canada.

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yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI n Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y his new role as POPAI Portugal yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y Country Manager, Nuno Campos yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y will report to the current Board yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y of POPAI Portugal and will be yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y responsible for ensuring the execution yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y of the chapter’s managing yPOPAI Germany ystrategy POPAIand Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y the day to day operations, on a fulltime Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Poland y POPAI Portugal y POPAI basis. yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI y to POPAI Portugal PriorPoland to coming POPAI Portugal,y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y Public POPAIRelations Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y Campos was the yPOPAI Germany y POPAI Hungary y Director for SONAE DISTRIBUIÇÃO, the POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y largest Portuguese Retailer. Prior to this yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y position, he served as the External Affairs yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y Director for CARREFOUR PORTUGAL yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y and previously, the Commercial Director yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y for GRUPO PARAREDE, a leading yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y Portuguese inPortugal the field of yPOPAI Poland company y POPAI y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y In this first issue of our CONNECTIONS on current and future projects which will technology. yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y newsletter I would like to take this opportunity provide findings of interest to you and your yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y to bring our global chapters up to date will y notPOPAI only include to y Campos hasystrong leadership yPOPAI Poland POPAI Portugaland y POPAI Russia y POPAI South Africa y POPAI Spainmembers. y POPAIThis Turkey UK & soon Ireland regarding recent progress at POPAI. be released results from our MARI study, but yPOPAI Argentina y POPAI & New commercial skills, and is Australia ideally suited to Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y otherNordic relevant a smaller but y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y also POPAI y studies POPAI on North America assist taking POPAI Portugal to the next In October, we held a Board of Directors yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y relevant scale.

A new Research Committee stage of chapter development. meeting in Alexandria, Virginia. I must yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y will POPAI Europe y POPAI Francein y meet Central in December to provide guidance tell you it was one of the most productive yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y these POPAI Nordic y POPAI North America y efforts.

Please send him a welcoming note of meetings held in recent years and every yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y congratulations and support at Nuno. attending board member had positive yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y campos@popai.pt. comments relative to the new direction of our I also would like to invite you to join us on yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y association. We reviewed in detail the efforts January 21 and 22 in Miami, Florida for our yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y by staff to not only stabilize our finances and Market Smart 2010 event which will include yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y organization, but also the plans to enhance workshops, new America research y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y educational POPAI Nordic y POPAI North the benefits and services to our members andTurkey our Night of Honors award y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spainfindings y POPAI y POPAI UK & Ireland and the global chapters. presence as y a guest in France our next y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y dinner.

POPAIYour Central Europe POPAI yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y Board POPAI POPAI America of Nordic Directorsywould be North welcomed.

You y We also gained valuable insights from our yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spainmay y POPAI Turkey y POPAI UK & Ireland learn more about this entire event at y diverse through breakyoutPOPAI sessions.

The y POPAI Central Europe y POPAI France y yPOPAI Argentina y POPAI Australia & New Zealand yBoard POPAI Benelux Brasil POPAI.com. groups on Italy opportunities to improve yPOPAI Germany y POPAI Hungary y POPAI India focused y POPAI y POPAI Japan y POPAI Nordic y POPAI North America y the value proposition POPAI member yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI SouthofAfrica y by POPAI Spain y POPAI Turkey y POPAI UK & Ireland y As you can see, the officers and staff remain category.

Increased global information yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y committed to supporting our members, the exchange was a key deliverable which we have yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y identified.

You will see in the coming months and our industry.

WeUK look yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spainchapters y POPAI Turkey y POPAI & forward Ireland y a better flow of information from Headquarters working moreEurope closelyywith youFrance in our y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y toPOPAI Central POPAI and youry fellow chapters. will place efforts toward our North common goals. y yPOPAI Germany y POPAI Hungary y POPAI India POPAI Italy y We POPAI Japana y common POPAI Nordic y POPAI America particular emphasis onAfrica accessible research yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South y POPAI SpainThe y POPAI POPAI UK & Ireland comingTurkey year isyvery promising for our y and educational Moreover, our y POPAI Central Europe y POPAI France y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI opportunities.

Benelux y POPAI Brasil organization and the industry. retailer segment is highly interested in learning yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y more about activities around theyworld and Spain we yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa POPAI y POPAI Turkey y POPAI UK & Ireland y will develop programs to expose this segment yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y John Anderson toIndia your region. yPOPAI Germany y POPAI Hungary y POPAI y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y BP Oil Corporation yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y Speaking of research, our new Research and yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI POPAIChairman Central Europe y POPAI France y Nuno Campos, Appointed POPAI Portugal Country Manager Education will bring a greater focus y POPAI Nordic y POPAI North America y yPOPAI Germany y POPAI Hungary y POPAI India y Manager POPAI Italy y POPAI Japan yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y

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POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y OPAIHungary Headquarters is developing the Global Awareness and POPAI Germany y POPAI y POPAI India y POPAI Italy y POPAI Japan y Membership Expansion Plan, GAME Plan for short. The objectives POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain of the GAME Plan are: POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y • To raise Awareness between Chapters of what can be shared POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y by way of programs, products or services.

POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain • To Support each Chapter in improving its offering and delivery POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y of membership value.

POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y • Portugal To help y Increase Membership of each Chapter by providing POPAI Poland y POPAI POPAIthe Russia y POPAI South Africa y POPAI Spain effective services.

POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y We need to make our various programs, products, and services more easily available POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain to all Chapters, and foster stronger collaboration Chapters to share resources.

POPAI Argentina y POPAI Australia & New Zealand among y POPAI Benelux y POPAI Brasil y While some collaboration already exists between Chapters, we Italy want y to “formalize” this y POPAI Germany y POPAI Hungary y POPAI India y POPAI POPAI Japan exchange of information for the benefit of all.

POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y With the GAME Plan we will add value to your existing relationship with POPAI Headquarters POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y and bolster the annual licensingyfees by enhancing benefits andyadding POPAI Poland y POPAI Portugal POPAI Russia y existing POPAI South Africa POPAInew Spain services free of charge.

We will also explore offering new revenue-sharing and other fee- y POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil basedGermany services. yHere’s justHungary some of y what we have planned going forward: POPAI POPAI POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain • Access to various Downloadable Templates such as Membership Sales Material; POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y Newsletters; Membership Print Advertising; and Awards Promotion.

POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y • Access to a new section on www.popai.com called Collaboration purposes POPAI Poland y POPAI Portugal y POPAI Russia y Chapter POPAI South Africa yforPOPAI Spain of identifying and sharing Chapter best practices, and all shared research learnings POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y Chapters.

POPAIconducted Germany by y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y • Access to Global Directory all POPAI POPAI Russia Members.

POPAI Poland y POPAI Portugalofy y POPAI South Africa y POPAI Spain • Access to a daily advertising news service – linked to your home page.

POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y • Access to “How to” Resource in the areas of Awards Membership POPAI Germany y POPAI Hungary y POPAI India y POPAIGuidelines, Italy y POPAI Japan y Development, Education Event Management, Project Management Tools, Product POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa yand POPAI Spain development).

POPAIMarketing Argentina(under y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y • POPAI Headquarters webinars available for Chapters to re-sell to its respective POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y membership.

POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain • POPAI Global Web Conference Events – a series of live or taped events.

POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y We expect rolling many y of these components starting next month.

POPAI Polandtoybegin POPAI Portugal POPAIGAME RussiaPlan y POPAI South Africa y POPAI Spain Tell us what your initial thoughts are about the GAME Plan.

POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI y POPAI India atykmurphy@popai.com POPAI Italy y POPAI Japan y Contact: Kevin Murphy - Vice Hungary President, Member Services POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain

GAME PLAN

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POPAI Central Europe y POPAI France yP POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y GroupNordic Genius, The Creative POPAI y POPAI North America y Collaboration yPower POPAIof Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y

By Keith Sawyer POPAI Nordic y POPAI North Published

by Basic Books, 2007America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y EXCERPTS: POPAI Nordic y POPAI North America y the ymost powerful y“ One POPAIof Turkey POPAI UK & Ireland y POPAI Central Europe y POPAI abilities of innovative France y POPAI Nordic y POPAI North America y thatUK they yorganizations POPAI Turkey y is POPAI & Ireland y POPAI Central Europe y POPAI can improvise new use France for y POPAI Nordic y POPAI North America y ideas.” yexisting POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y happens when a y y“What POPAI Turkey y POPAI UK & Ireland POPAI Central Europe France y team’s task is y toPOPAI develop POPAI Nordic y POPAI North America y or y ysomething POPAI Turkey yconcrete POPAI UK & Ireland POPAI Central Europe y POPAI France y visual?

IDO, being a design POPAI Nordic y POPAI North America y objects yfirm, POPAIcreates Turkey y POPAI UK &that Ireland y POPAI Central Europe y POPAI France have to look great, and their y POPAI Nordic y POPAI North America y include ybrainstorming POPAI Turkey y rules POPAI UK & Ireland y POPAI Central Europe y POPAI France y “be visual”, “get physical”, POPAI Nordic y POPAI North America y theTurkey “space yand POPAI y remembers.”

POPAI UK & Ireland y POPAI Central Europe y POPAI France With visual creativity (as y POPAI Nordic y POPAI North America y to verbal creativity), yoppose POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y researchers have found POPAI Nordic y POPAI North America y groups ythat POPAI Turkey ybeat POPAIout UK &solo Ireland y POPAI Central Europe y POPAI France workers – a finding that y POPAI Nordic y POPAI North America y researchers did& Ireland not y ygroup POPAI Turkey y POPAI UK POPAI Central Europe y POPAI France y discover until recently.”

POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y

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yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y 9 Nov. 2009 y POPAI Portugal y POPAI Russia 1 Dec.y2009 South Africa y POPAI Spain21 2010 yPOPAI Poland POPAI y Jan. POPAI Turkey y POPAI UK & Ireland y Reklama 2009 y - Moscow, Russia & New Zealand Chairman’s Advisory Committee 2010 yPOPAI Argentina POPAI Australia y POPAI Benelux y POPAI Brasil y Market POPAISmart Central Europe y POPAI France y Location: Expocenter - Moscow, Russia Location: Place Dallas North -Japan y Location: The Palms Hotel, North Miami,America FL yPOPAI Germany y POPAI Hungary y POPAI India yHyatt POPAI Italy y POPAI POPAI Nordic y POPAI y

DallasyTXPOPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Poland y POPAI Portugal y POPAI Russia 19 Nov. 2009 y POPAI Australia & New Zealand

Jan. 2010 yPOPAI Argentina y POPAI Benelux y POPAI Brasil y 22POPAI Central Europe y POPAI France y POPAI UK-Ireland Winter Hungary Meeting y POPAI2 India Dec . 2009 of Directors yPOPAI Germany y POPAI y POPAI Italy y POPAI Japan y POPAI POPAIBoard Nordic y POPAIMeeting North America y Location: London POPAI in Retail LondonSpainLocation: The PalmsyHotel, Miami, yPOPAI Poland y POPAI Portugal y POPAI Russia y- Digital POPAI Media South Africa y - POPAI y POPAI Turkey POPAI UK &FL Ireland y

Location: London yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y 30 Nov. 2009 y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y 25POPAI Jan. 2010 yPOPAI Germany Nordic y POPAI North America y Fall Strategic OMA and Digital Signage yPOPAI Poland yPlanning POPAI Committee Portugal yMeeting POPAI Russia y POPAI South Africa y POPAI SpainPOPAI’s y POPAI Turkey y POPAI UK & Ireland y Location: HyattyPlace Dallas North&- New Zealand y POPAI Benelux y POPAI Brasil y Contest yPOPAI Argentina POPAI Australia POPAIOn-line CentralJudging Europe y POPAI France y Dallas, TX On the y Web yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y Location: POPAI Nordic POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y yPOPAI Argentina yPortuguesa POPAI Australia New Zealandat-Retail y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y Associação de& Marketing Education yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAIofJapan y POPAI Nordic“Between y POPAI North America y • Number of Corporate Members: Forty Three (43) • Launch local POPAI newsletter the Lines” yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y • Fiscal Year: January 1 • Education Partnership with AESE - “Marketing at-Retail” yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y • Budget: 200,000 EUR / 260,000 USD workshop for members and non-members yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y • Number of Voting Members on Board of Directors: Seven (7) yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y • Number of Staff: One (1) Full-Time; Two (2) Part-Time Networking Events – Awards Recognition yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y • Staging first awards show in 2009 yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y Research yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y • “Portuguese Shopper and In-Store Communication Global Member Benefits yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y Research” (in partnership with GfK Metris) • Access to POPAI Headquarters Resource Library yPOPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Nordic y POPAI North America y • Availability of Global Digital Signage Study (POPAI • Member discounts to International POPAI events (e.g. yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y Germany) POPAI UK e-courses; POPAI N.A. webinars) yPOPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Central Europe y POPAI France y GLC Reporting March 2009. y POPAI North America y yPOPAI Germany y POPAI Hungary y POPAI India y POPAI ItalySource: y POPAI Japandocument, y POPAI Nordic yPOPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain y POPAI Turkey y POPAI UK & Ireland y

CALENDAR OF EVENTS

November 2009

December 2009

January 2010

Be sure to mark your calendar for the 2010 GLC Meeting to be held April 2 in Paris, France. Visit Popai.com for more details.

POPAI CHAPTER SPOTLIGHT: PORTUGAL

POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain POPAI Argentina y POPAI Australia & New Zealand y POPAI Benelux y POPAI Brasil y POPAI Germany y POPAI Hungary y POPAI India y POPAI Italy y POPAI Japan y POPAI Poland y POPAI Portugal y POPAI Russia y POPAI South Africa y POPAI Spain

POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y POPAI Central Europe y POPAI France y POPAI Nordic y POPAI North America y y POPAI Turkey y POPAI UK & Ireland y