THE GLOBAL ASSOCIATION FOR MARKETING AT RETAIL
POPAI Marketing and Media Kit - 2010
THE GLOBAL ASSOCIATION FOR MARKETING AT RETAIL
welcome to our community
I
magine a society where every resident is working together for a common goal. A community where every member is involved in directing the group to greater success. A population where every citizen turns to a trusted source to receive the latest news, information, education and opportunity to spread their message to others. That community is POPAI, and that source is imPULSE and popai.com.
POPAI provides an environment where over 80,000 marketing at retail professionals from across the globe can come together and share their experiences. Producers, Brand Marketers, Retailers, Advertising Agencies, and other industry experts exchange knowledge and information in the online marketing at retail portal popai.com. Community members join together to seek solutions from their colleagues and offer their insights on the issues that challenge marketing at retail professionals across the globe. The transition at POPAI toward bridging the gaps among the marketing at retail community is nothing short of
revolutionary. It marks a new era of member engagement and interaction. Members now are leveraging the power of the oldest global nonprofit trade organization for marketing at retail to deliver success via rich human connections to knowledge, relationships and marketplace opportunities. imPULSE: an electronic publication of POPAI, delivers content critical to members’ success. Harnessing the collective knowledge of the industry, imPULSE reports on the daily conversations taking place amongst marketing at retail professionals with a voice that matches the enthusiasm and style of our readers. The content for imPULSE is driven by our members. Collecting data
Members now are leveraging the power of the oldest global non-profit trade organization for marketing at retail to deliver success via rich human connections to knowledge, relationships and marketplace opportunities.
from POPAI research and daily interactions on our Web site, imPULSE editors and writers research the defined member needs and deliver content to elevate the conversation to levels that ensure the growth and prosperity of the marketing at retail industry. Popai.com has been reimagined as the central exchange for the marketing at retail community. Each POPAI member has the ability to solicit the advice of colleagues, seek out likeminded compatriots, market their offerings and share their views. The communication among members and non-members flows through popai.com via blogs, podcasts, the POPAI Job Bank, webinars, and message boards. The latest news from POPAI Headquarters and events is readily available via RSS feeds, and the vast archive of resources from imPULSE, POPAI’s original research, , and POPAI conferences, is accessible to members and subscribers. With an average of over 377,000 visits from 32,000 visitors per month, popai.com is increasingly the place to be and be seen in the marketing at retail community.
THE GLOBAL ASSOCIATION FOR MARKETING AT RETAIL
POPAI, the only global non-profit trade association for marketing at retail, opens doors to help grow your business in the marketing at retail space. There are many paths you can take to gain visibility, such as advertising in a publication, sponsoring an event, or exhibiting at POPAI discounted rates at GlobalShop and other industry events. Let us help you find the right mix of marketing opportunities to help grow your business.
POPAI Standard Member Benefits • Access to POPAI’s Online Global Creative Gallery
Members-Only Advertising opportunities in POPAI’s Online Global Journal
• One Complimentary POPAI webinar enrollment each year
• Shipping discounts through Yellow Freight
• Discounts on Exhibit Space and Seminars at GlobalShop
• Company seat at POPAI’s Industry Specific Roundtables
• Discounts on access to POPAI Educational events and publications.
• Opportunity to participate in POPAI’s committee structure
• Discounted Entry Fees in POPAI’s Marketing at Retail Awards Contests
• Discounted advertising in POPAI’s Online Job Bank
• Listing in POPAI’s Global Resource Guide
Advertising and Sponsorship Opportunities with POPAI POPAI Advertising and Sponsorship offers many ways to extend your reach in front of an audience that matters most to you; marketing at retail professionals. The 2010 Marketing and Media Kit provides detailed information on all your print and digital advertising opportunites. If your target is marketing at retail professionals, you’ve hit the mark. POPAI is the marketing at retail industry’s largest and most vibrant global community, helps our members thrive by providing human connections to knowledge and ideas, relationships, and marketplaces.Total POPAI membership is comprised of more than 1700 member companies belonging to 20 chapters worldwide. POPAI Global Community Overview + More than 1,700 member companies + 20 chapters representing over 30 countries + Conferences and award programs on 5 continents + Offices on 5 continents POPAI Member Values + Subscription to twice weekly electronic news brief + Discounted educational conferences and programs + Local chapter affiliation + Networking opportunities + Leadership opportunities POPAI Organizational Profile + 74% Corporate + 25% Independent/Consultant/Companies + 01% University and Government
THE GLOBAL ASSOCIATION FOR MARKETING AT RETAIL
POPAI is now offering the unprecedented opportunity for sponsors to shift their communications mix in aligning their brand to better resonate with POPAI members. Choose the medium that's right for your brand: POPAI Conferences, POPAI Communications, or POPAI's research initiatives.
Advertising Opportunities $500 Fractional Web Banner Ad POPAI’s website for a One Month Period, One ad in Rotation Cycle of maximum five ads. $1,000 Master Web Banner ad on POPAI’s Website for a One Month Period, One ad in Rotation Cycle of maximum five ads. $2,000 Master Banner Ad imPULSE: POPAI’s twice weekly news brief – Global circulation of more than 5,250 Marketing at Retail professionals. Advertising schedule is available on a monthly basis. Total ad positions available each month with circulation by request of 50,000.
$1,000 Side Banner Ad imPULSE: POPAI’s twice weekly news brief – Global circulation of more than 5,250 Marketing at Retail professionals. Advertising schedule is available on a monthly basis. Total ad positions available each month with circulation by request of 50,000. $4,500 Full Page Color Ad in POPAI’s Online Quarterly Global Journal, documenting trends and research compiled through POPAI’s Global Chapters. Inaugural issue slated for June 2010.
Sponsorship Opportunities $1,500 Publish Your Company White Paper to POPAI’s Website Have a viewpoint you want the world to know? Author your own industry white paper in your given area of expertise that’s hosted on POPAI’s Website. Company logo when browsing white paper titles. $1,500 Presenting Webinar Sponsorship (Single Webinar) 10 Total Sponsorships Available; One Per Month includes Banner ad and hotlink in all e-mail promotions, company name included in all press releases, promotional materials, advertising and POPAI Calendar Listings.
$1,500 White Paper Sponsorship Sponsor one of POPAI’s 2010 White Papers On Marketing at Retail Effectiveness and Metrics written by leading industry experts and members of the academic community. $7,500 Corporate Circle Elevate your company to POPAI’s Corporate Circle Status which includes your company logo in various industry awareness campaigns. The POPAI Industry awareness campaign includes: Advertising campaigns in DDI magazine, Convenience Store News, and Progressive Grocer Magazines, Additionally, you receive four Insertions in POPAI’s Online Global Journal, and banner ad on POPAI’s Website
Event Sponsorships Additional event sponsorships are available maximizing your company’s industry exposure and ensuring complete coverage with POPAI membership. Market Smart Series January 2010 Presenter Sponsorship
OMA Awards Contest March 2010 Reception, Contest, and Judging Sponsorships
Masters University July 2010 Presenter Sponsorship
Community Roundtables Dates Vary Hosting Sponsorship
THE GLOBAL ASSOCIATION FOR MARKETING AT RETAIL
POPAI Marketing and Sponsorship Program Priority Reservation Form
SPONSOR INFORMATION Name: E-mail: Company: Address: City: Zip Code:
Title:
State/Province: Country:
SPONSORSHIP OPPORTUNITY
POPAI.COM Advertising Master Banner Fractional Banner imPULSE News Brief Master Banner Fractional Banner White Papers POPAI White Paper Sponsorship Publish White Paper on popai.com Webinars Webinar Sponsor (Single Webinar) Online Quarterly Global Journal Full Page Advertisement Corporate Circle Corporate Circle Program POPAI Events Market Smart Series OMA Awards Gala (6 Tickets Included) Masters University Community Roundtables
COST
QUANTITY
$1,000.00 $500.00 $2,000.00 $1,000.00 $1,500.00 $1,500.00 $1,500.00 $4,500.00 $7,500.00 TBD TBD TBD TBD
PAYMENT INFORMATION TOTAL DUE: $
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Remit Payment To: POPAI Membership • 1600 Duke Street, Suite 400 • Alexandria, VA 22314 or fax to (703)373-8801 or email to kmurphy@popai.com
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