SMITH OPTICS OPTICAL FALL 2013
#STRAY FROM THE BEATEN PATH
©2013 SMITH SPORT OPTICS, INC.
#THEGRASSREALLYISGREENER
280 NORTHWOOD WAY P.O. BOX 2999 KETCHUM, ID 83340 SMITHOPTICS.COM 800.635.4401
WE M A K E T H E
GREAT DAYS BET T ER O P T I C A L
F A L L
2 0 1 3
TABLE OF CONTENTS 16
SPORT RX
22
LIFESTYLE
58
SUN RX
64
OVERVIEWS
INTRODUCING
PRESCRIPTION SUN LENSES
D I L LO N P E R I L LO
EXPERIENCE WORLD ALTERING COLOR AND CLARITY BY BLOCKING SPECIFIC COLOR WAVE INTERSECTIONS AS THEY PASS THROUGH THE LENS, CHROMAPOP™ IS ABLE TO ELIMINATE COLOR CONFUSION, SO YOUR BRAIN IS RECOGNIZING TRUE COLOR, FASTER. CHROMAPOP™ OPTIMIZES COLOR AND INCREASES CLARITY, ENABLING YOU TO SEE THE OUTSIDE WORLD WITH AN UNPARALLELED LEVEL OF VIBRANCE.
HOW CHROMAPOP ™ WORKS 1. THE EYE PERCEIVES LIGHT AS 3 COLORS
2. COLOR BEHAVES LIKE A WAVE INDIVIDUAL BLUE, GREEN, AND RED WAVELENGTHS ARE EASILY RECOGNIZED BY THE EYE.
BLUE GREEN RED
THE GRASS REALLY IS GREENER
3. COLOR CONFUSION OCCURS NATURALLY
4. CHROMAPOP™ FILTERS OUT COLOR CONFUSION
WHERE COLOR WAVELENGTHS CROSSOVER, THE EYE HAS TROUBLE DISTINGUISHING COLOR.
THROUGH OUR PROPRIETARY CHROMAPOP™ LENS TECHNOLOGY, WE CAN ELIMINATE THE CONFUSION BY FILTERING LIGHT AT THOSE SPECIFIC AREAS.
BLUE GREEN GREEN RED
BLUE WHERE LIGHT WAVES INTERSECT COLOR CONFUSION IS CREATED. THE EYE HAS TROUBLE MAKING SENSE OF COLOR AND DEFINITION AT THESE WAVELENGTH MEASURMENTS.
BY SPECIFICALLY FILTERING LIGHT THAT REACHES THE EYE, COLOR CONFUSION IS DECREASED. COLOR BECOMES MORE VIVID & SATURATED. ALONG WITH COLOR SATURATION, CLARITY AND DEFINITION ARE IMPROVED. FILTER
VLT: COLOR MANAGED BY CHROMAPOP™
CHROMAPOP LENS VLT
INTENSITY
FILTER
VLT: COLOR UNMANAGED
300
400
500
600
700
800nm
GREEN LIGHT
400
500
600
700
800nm
VISIBLE LIGHT FILTERED AT 2 SPECIFIC POINTS
VISIBLE LIGHT BLUE LIGHT
300
RED LIGHT
BLUE LIGHT
GREEN LIGHT
RED LIGHT
EXPERIENCE
POLARIZED
Proprietary polarized ChromaPop lens tints that provide edge-to-edge glare reduction through 99.8% polarization efficiency.
ANTI REFLECTION (A/R)
Vacuum applied 6-layer Anti-Reflective (A/R) coating on the backside of all ChromaPop lenses eliminates bothersome sidelight reflections.
CONFINED TINT TECHNOLOGY
Uniform color and a visually attractive appearance after surfacing and edging.
DIGITAL READY
Highly compatible with digital freeform surfacing processes, allowing you to offer a full range of lens designs for all prescriptions, while the durability of Trivex速 material makes ChromaPop Rx lenses a perfect solution for sunwear styles.
OLEOPHOBIC COATING
Repels moisture, grease, and grime.
CLARITY REDEFINED
WIDE CORRECTION RANGE
Proprietary lenses crafted with science and art to blend color and clarity like no other.
Available exclusively through authorized Smith ChromaPop lab services, a correction range of +2.50 to -6.00 can be created.
SPEED OF SIGHT
Improves speed of visual processing. See truer color, faster.
HIGH IMPACT RESISTANCE
Ideal for all activities from casual to competitive.
ULTRA LIGHTWEIGHT
10% lighter than polycarbonate, 15% lighter than CR-39, and 75% lighter than glass.
POLARIZED PHOTOCHROMIC
Photochromic technology permanently added to automatically adapt to ever-changing light conditions.
THE GRASS REALLY IS GREENER 100
LUMINOUS TRANSMITTANCE % ALL
90
LENS TINTS
Polarized Brown Polarized Platinum
THE EXPERIENCE OF CHROMAPOP
Designed with all the great features and benefits of our current lenses, plus exciting new technologies, this is the new “super” lens of the future. A lens specifically designed and developed to cater to active lifestyles and performance conditions encountered by those that live life outside walls.
• PRECISE ACUITY AND OPTICAL CLARITY • VIVID COLOR MANAGEMENT • ENHANCED CHROMATIC CONTRAST • PREMIUM POLARIZED GLARE ELIMINATION • SUPERIOR IMPACT RESISTANCE • EXCEPTIONALLY SCRATCH RESISTANT • LIGHTEST MATERIAL AVAILABLE • INHERENT UV PROTECTION
70 60 Luminous Transmittance %
Polarchromic Ignitor Polarized Gray Green
80
50 40 30
light state
dark state
20 10 0 Wavelength (nm)
CHROMAPOP POLARIZED LENS OPTIONS Medium / Bright
Bright
CHROMAPOP POLARCHROMIC IGNITOR VLT : 12-20% CATEGORY : 3-2 With ChromaPop Polarchromic Ignitor colors become more vivid, with exceptional clarity and chromatic contrast. Excellent for use in environments where shifting light conditions are present. The Polarchromic lens tint automatically blocks glare and darkens to adapt your vision in bright conditions. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.
Medium / Bright
CHROMAPOP POLARIZED BROWN VLT : 14% CATEGORY : 3 The ChromaPop Polarized Brown lens experience is one of crisp optical clarity with enhanced contrast and amplified colorations. Perfect for the beach at sea level, or along the shores of an alpine lake. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.
Medium / Bright
CHROMAPOP POLARIZED GRAY GREEN VLT : 16% CATEGORY : 3 The ChromaPop Polarized Gray Green lens produces precise optical clarity complimented by a rich, vivid color experience. Suited for all day use hiking trails or walking the streets. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.
CHROMAPOP POLARIZED PLATINUM VLT : 14% CATEGORY : 3 The ChromaPop Polarized Platinum lens exemplifies crisp optical clarity and rich color enhancement. Suited for cloudless, bright-light conditions. Anti-Reflective (A/R) mirror coating eliminates back glare. Hydroleophobic coating repels water, dirt, and grease. Provides 100% protection from harmful UVA/B/C rays.
CHROMAPOP SCIENTIFICALLY-ADVANCED LENS MATERIAL ChromaPop prescription sun lenses employ a unique combination of polarization and color management technologies. The result is a lens that delivers exceptional clarity, high contrast, and dynamic color optimization. This advanced material can accept the sophisticated dyes and tints needed to create our proprietary visual experience. Meaning ChromaPop delivers high contrast, select color filtering and color enhancement better than other lens materials commonly used in sunglass and prescription sunglass lenses.
• EXCEPTIONAL CLARITY • INCREDIBLY LIGHTWEIGHT • HIGHLY IMPACT RESISTANT • SCRATCH RESISTANT
Known throughout the industry for ophthalmic grade optics and superior performance, Trivex® is the material that powers ChromaPop lenses. This gives ChromaPop lenses a visual acuity approaching glass, with benefits that surpass other materials
POLARIZATION ChromaPop polarized lenses provide edge to edge clear viewing with 99.8% polarization efficiency and 100% UV protection.
HYDROLEOPHOBIC FRONT AND BACKSIDE COATINGS
6-LAYER ANTI-REFLECTIVE COATING
• Delivers a super slippery, smooth, easy to clean surface repelling water and debris.
Multi layer backside Anti-Reflective (A/R) coating for improved vision and prevention of bounce back glare and internal reflections.
CLARITY ChromaPop lenses have an Abbe value of 45 making it optically superior, while more accurately aligning the spectrum of light waves that pass through it. Clarity and color are amplified.
• Highly scratch resistant, hydrophobic (water repellent), super slippery, debris resistant and anti-static.
Frontside Oleophobic hard coating Confined Tint™ lens material Polarized Film
LENS CONSTRUCTION CONFINED TINT™ TECHNOLOGY ChomaPop Rx lenses feature proprietary Confined Tint Technology that engineers the tint and photochromic dyes within 0.9mm of the front surface of the lens. The result is an Rx lens with uniform color and a visually attractive appearance after surfacing and edging.
Clear lens material
(removed during surfacing)
Ophthalmic quaility Anti-Reflective (A/R) coating Backside Oleophobic hard coating
Optical surfacing and polishing
STRONG. BEAUTIFUL. UNSTOPPABLE.
SPORT Rx
PERFORMANCE UNCOMPROMISED
ODS2-RX ADAPTOR The ODS2-RX Adaptor integrates seamlessly into the PivLock™ sunglasses and the Turbo Fan snow goggles. The ODS2 easily snaps into place to provide the corrective vision required while maintaining an amazing field of view. Each kit comes complete with the ODS2, PivLock™ nose bridge, Turbo Fan nose bridge, microfiber cleaning and storage bag, and lens pattern that allows any optician to mount the lenses without delay at a very affordable price. + Half Rim Optical Insert + Grilamid TR90 Frame + Megol Nose Bridge + Compatible with Turbo Fan Series Goggles + Compatible with PivLock™ Sunglass Models + 6 Base Lens Curvature FRAME MEASUREMENTS
47
37
INSTALLED IN I/OX
21
n/a
INSTALLED IN PROPHECY
INSTALLED IN PIVLOCK™ V2
INSTALLED IN PIVLOCK™ V90
INTERCHANGEABLE Includes installed lens, plus two additional lenses for varying light conditions. Removable temples pivot easily to disengage from lens allowing for the easy exchange of lens options. VENTILATION Void of a frame front, the PIVLOCK™ V2 delivers exceptional breath-ability and protection from the wind and elements. DETAILS THAT DELIVER Hydrophilic Megol rubber material strategically located to ensure a secure & stable fit when conditions demand. UNCOMPROMISED PERFORMANCE Minimal frame material, limited componentry and refined profile. Quite simply, the lightest performance-interchangeable rimless-sport style in the world. CORRECTIVE VISION READY The ODS2-RX Adaptor seamlessly integrates into the PIVLOCK™ V2 and V90 models. ADJUST-TO-FIT Removable PIVLOCK™ V2 Nose Piece features nose pads that adjust to accommodate different nose bridge widths and desired position.
ODS2 COMPATIBLE SPORTSHIELDS PIVLOCK™ V2 MAX INTERCHANGEABLE CARBONIC TLT LENSES
+ Medium Fit / Large Coverage + Carbonic TLT Lenses + Frame Material + Hydroleophobic Lens Coating + Slide-On Temple Tips + Hydrophilic Megol Temple & Nose Pads + 7 Base Lens Curvature + Frame Measurements 140-n/a-120 INCLUDED LENSES: IGNITOR, CLEAR
PIVLOCK V2 ™
INTERCHANGEABLE CARBONIC TLT LENSES + Medium Fit / Medium Coverage + Carbonic TLT Lenses + Frame Material + Hydroleophobic Lens Coating + Slide-On Temple Tips + Hydrophilic Megol Temple & Nose Pads + 7 Base Lens Curvature + Frame Measurements 135-n/a–120 INCLUDED LENSES: IGNITOR, CLEAR
PIVLOCK V90 MAX ™
INTERCHANGEABLE CARBONIC TLT LENSES + Medium Fit / Large Coverage + Carbonic TLT Lenses + + 7 Base Lens Curvature + Frame Measurements 140-n/a-125
Frame Material + Hydroleophobic Lens Coating + Hydrophilic Megol Nose & Temple Pads
INCLUDED LENSES: IGNITOR, CLEAR
PIVLOCK™ V90
INTERCHANGEABLE CARBONIC TLT LENSES + Small-Med Fit / Medium Coverage + Carbonic TLT Lenses + Frame Material + Hydroleophobic Lens Coating + Hydrophilic Megol Nose & Temple Pads + 7 Base Lens Curvature + Frame Measurements 140-n/a-125 INCLUDED LENSES: IGNITOR, CLEAR
SPORT Rx 2013
19
FOG FREE VISION PATENTED MICRO-ELECTRONIC EXHAUST FAN 2-Speed (low/high) 3-Second hold to reset 6-Hour automatic off functionality WORLDS MOST ADVANCED THERMAL LENS Patented Vaporator Lens Gasket PorexTM Filter 5X Anti-Fog Inner Lens SUPERIOR FIT 3-Layer DriWix face foam. CORRECTIVE VISION READY The ODS2-RX Adaptor seamlessly integrates into all of the Turbo Fan goggle models.
ODS2 COMPATIBLE GOGGLES I/OX
ELITE TURBO FAN
+ Medium/Large Fit + Silent, Two-Speed Elite Turbo Fan + Quick Release Lens System + Spherical, Carbonic-X Lens with TLT Optics + 5X Anti-Fog Inner Lens + Patented Vaporator Lens Technology with Porex™ Filter + Includes Two Performance Mirror Lenses + Ultra-Wide, Silicone Backed Strap + Floating Foam Membrane Eliminates Eyeglass Temple Pressure + 3-Layer, DriWix Face Foam + ODS2 and Eyeglass Compatible + Helmet Compatible + Microfiber Goggle Bag with Replacement Lens Sleeve Included
© SMITH SPORT OPTICS INC. 2013
PROPHECY
TURBO FAN
+ Medium/Large Fit + Two-Speed Micro-Electronic Fan + Spherical, Carbonic-X Lens with TLT Optics + 5X Anti-Fog Inner Lens + Patented Vaporator Lens Technology with Porex™ Filter + Floating Foam Membrane Eliminates Eyeglass Temple Pressure + Articulating Outrigger Positioning System + Ultra-Wide, Silicone Backed Strap + QuickFit Strap Adjustment System with Clip Buckle + Dual Layer, DriWix Face Foam + ODS2 and Eyeglass Compatible + Helmet Compatible + Microfiber Goggle Bag Included
PHENOM
TURBO FAN
+ Medium Fit + Two-Speed, Micro-Electronic Fan + Spherical, Carbonic-X Lens with TLT Optics + 5X Anti-Fog Inner Lens + Patented Vaporator Lens Technology with Porex™ Filter + Articulating Outrigger Positioning System + Ultra-Wide, Silicone Backed Strap + QuickFit Strap Adjustment System with Clip Buckle + Dual Layer, DriWix Face Foam + Helmet and ODS2 Compatible + Microfiber Bag Included
KNOWLEDGE
TURBO FAN OTG
+ Large Fit + Two-Speed, Micro-Electronic Fan + Carbonic-X Lens with TLT Optics + 5X Anti-Fog Inner Lens + Patented Vaporator Lens Technology with Porex™ Filter + Floating Foam Membrane Eliminates Eyeglass Temple Pressure + Articulating Strap Positioning System + Ultra-Wide, Silicone Backed Strap + QuickFit Strap Adjustment System with Clip Buckle + Dual Layer, DriWix Face Foam + ODS2 and Eyeglass Compatible + Helmet Compatible + Microfiber Bag Included
SPORT Rx 2013
21
JONAT HAN S IEG RIST
DAILY The Daily’s stamped stainless steel semi-rimless construction is feather light, has an incredible field of view, and is amazingly durable. Impossibly comfortable silicone nose pads and megol temple tips are key performance details sure to satisfy the most sophisticated user. + Medium/Large Fit + Frame/Temple: Stamped Stainless Steel + Lens Curve: 6 Base FRAME MEASUREMENTS
55
32
DARK RUTHENIUM R80
17
135
LIGHT BROWN OWO
MATTE BLUE FLL
© SMITH SPORT OPTICS INC. 2013
INDIE Refined stainless steel construction and pure wearability are the Indie’s showcase. Bright lights or underground playhouse are no problem for this future star. + Small/Medium Fit + Frame/Temple: Stamped Stainless Steel + Lens Curve: 6 Base FRAME MEASUREMENTS
52
30
DARK RUTHENIUM R80
16
135
MATTE BRONZE 67N
RUTHENIUM R81
MATTE BLUE FLL
METALS 2013
25
D I L LON P E RIL LO
© SMITH SPORT OPTICS INC. 2013
NEW
DECODER
Sometimes the strongest statement is what you don’t say. The Decoder’s quiet detailing allows the modernized frame shape to speak volumes about your style and confidence. The carefully selected handmade acetate frame material incorporates spring hinges and adjustable wire core temples for true comfort and a customized fit. + Medium/Large Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 4 Base FRAME MEASUREMENTS
54
38
BLACK CRYSTAL K4X
15
135
DARK HAVANA 3YR
BLACK ICE NS4
SEPIA EGN LIFESTYLE 2013
27
J O N AT H A N S I EG R I ST
© SMITH SPORT OPTICS INC. 2013
NEW
COLEBURN
Created with skilled hands and crafted for the connoisseur, the Coleburn’s thoughtfully refined frame shape is designed to complement your style, not overpower it. The premium handmade acetate frame combines forces with spring hinges and adjustable wire-core temples to ensure all-day comfort. + Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 4 Base FRAME MEASUREMENTS
53
34
BLACK CRYSTAL K4X
16
135
DARK HAVANA 3YR
DARK GRAY 4PY
SMOKE BROWN 9TG
LIFESTYLE 2013
29
PLAYLIST Like early rock & roll, some things never go out of style. The Playlist hopes for the same with a quiet confidence. Minimum cross sections are carefully balanced to create a masculine frame style. Subtle “SMITH” branding compliments your desire to go undetected, but still get noticed. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges. + Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 4 Base FRAME MEASUREMENTS
54
32
BLACK CRYSTAL 7C5
16
135
DARK HAVANA 086
MATTE GRAY BYX
MATTE BLUE XSO
© SMITH SPORT OPTICS INC. 2013
WOODROW The Woodrow is crafted by hand using old-world techniques for today’s modern times. Carefully balanced frame thicknesses accent the decidedly masculine frame style. Precision 3D milling of the temple surfaces showcase the carefully selected handmade acetate frame colors. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges. + Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
51
38
BLACK CRYSTAL K4X
20
140
DARK HAVANA 3YR
OLIVE BLACK WOOD 3QF
LIFESTYLE 2013
31
KINGDOM To separate yourself from the herd don’t scream, just casually step in front with the new Kingdom. The stainless steel front and handmade acetate temples combine to give a distinct but lighter-looking frame style. Precision 3D milling of the temple surfaces showcase the carefully selected handmade acetate frame colors. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges. + Medium Fit + Frame/Temple: Metal/Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
54
37
RUTHENIUM BLACK BZS
16
140
GUNMETAL HAVANA BZB
SILVER SEAGLASS BZE
MATTE OLIVE BYZ
Š SMITH SPORT OPTICS INC. 2013
SPOTLIGHT The Spotlight is safely forward. Is that even a real thing? Either way, the newly designed frame balances the future with the past like no other. The larger lens size combines with reduced frame dimensions to create a masculine, but subtly so, frame style. Precision 3D milling of the temple surfaces showcase the carefully selected handmade acetate frame colors. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges. + Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 4 Base FRAME MEASUREMENTS
53
35
BLACK CRYSTAL K4X
16
135
DARK HAVANA 086
MATTE OLIVE 3QU
SEAGLASS BYK
LIFESTYLE 2013
33
BRADFORD The Bradford is for those that wear their pants just so, their tie clipped just right, and their shoes lightly worn. Hand-set metal studs accent the decidedly masculine, undersized frame style. A strong, but refined appearance is achieved with classic color selections and subtle “SMITH� branding on each frame. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges. + Small/Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
50
33
BLACK CRYSTAL 7C5
17
135
HAVANA FADE 664
STEEL BLUE 3T3
Š SMITH SPORT OPTICS INC. 2013
WAINWRIGHT Rugged craftsmanship stands out against the pixelated masses of the digital age. The Wainwright is built to last. Hand-set metal studs accent the decidedly masculine, oversized frame style. Precision milling of the temple surfaces highlight the carefully selected two-tone handmade acetate frame colors. Subtle accenting is achieved with tonal color selections or through a combination of gloss / matte finishing. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges. All day comfort is at your fingertips. + Medium/Large Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
55
BLACK 0H3
39
16
140
BLACK TORTOISE JN1
BLUE VB9
HONEY SQ8
LIFESTYLE 2013
35
DRIFTER
The Drifter is for the mad ones, the nomads, and the wanderers heeding the call of the open road. The handcrafted acetate frame is created with 2-tone colorations and precision milling techniques. The resulting effect is one of surprising class and supreme detailing. Spring hinges are integrated with customizable wire core temples to provide all day comfort. + Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
53
BLACK 807
36
18
140
BLACK HONEY VC6
BLACK LAGOON VC7
HAVANA Z61
© SMITH SPORT OPTICS INC. 2013
CLANCY To progress takes risk. Do you have what it takes to wear the Clancy? + Medium/Large Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
54
36
17
135
NEW
BLACK 807
NEW
SMOKE BROWN 9TG
GRAY GRADIENT 1YB
AMBER SPLIT 67K
HONEY PPX
AQUA SQ8
LIFESTYLE 2013
37
HAWTHORNE Sleek surfacing, rich branding, and top-shelf colorations have the Hawthorne set to move. + Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
53
35
17
135
NEW
BLACK 807
HONEY SQ8
SMOKE BROWN 9TG
AMBER SPLIT 67K
BLUE LZL
AQUA PPX
© SMITH SPORT OPTICS INC. 2013
BROGAN Authentic Smith styling created with our bio-based outdoors.
frame material. Consider yourself lucky as you enjoy the
+ Medium/Large Fit + Frame/Temple: Evolve + Lens Curve: 6 Base FRAME MEASUREMENTS
53
33
15
135
NEW
MATTE BLACK DL5
HAVANA UZH
MATTE GRAY I9Z
NEW
CRYSTAL RED 51M
BLUE VQ3
HONEY M48
LIFESTYLE 2013
39
FADER Don’t let the name fool you. Clean and strong details are trademarks of the Fader. Built with our bio-based frame material for eco-conscious outdoor enthusiasts. + Medium/Large Fit + Frame/Temple: + Lens Curve: 6 Base FRAME MEASUREMENTS
53
30
16
135
NEW
MATTE BLACK DL5
BLACK D28
HAVANA UZH
CRYSTAL RED 51M
BLUE VQ3
© SMITH SPORT OPTICS INC. 2013
COUNCIL
The Council’s classic wire front integrates perfectly with a sport-inspired temple design. Modernized classic, sporty city cruiser, fresh approach. Call it what you will, wear it wherever and whenever you want.
FRAME MEASUREMENTS
29
MATTE BLACK OZ6
MATTE BLUE OZ4
18
The Broadcast reaches far and wide even in today’s at-once society. Crisp lines accented by a carbon fiber logo plaque create a distinct but wearable design. + Medium/Large Fit + Frame/Temple: Grilamid TR90 + Spring Hinges + Lens Curve: 4 Base
+ Medium Fit + Frame/Temple: Wire/Acetate + Spring Hinges + Lens Curve: 6 Base
53
BROADCAST FRAME MEASUREMENTS
135
MATTE BROWN OZ7
54
MATTE RUTHENIUM OZ9
29
16
135
MATTE BLACK C6M
BLACK 807
MATTE CRYSTAL BROWN BRN
MATTE CRYSTAL GREEN GRN
HAVANA 3S6
LIFESTYLE 2013
41
INTERSECTION
INTERSECTION 3
A staple in our collection, the Intersection showcases what Smith Optics is all about - interesting detailing that represents quality and craftsmanship.
The Intersection 3’s reduced frame geometry is ideal for forward thinkers with smaller faces.
+ Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 4 Base
+ Small/Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 4 Base
FRAME MEASUREMENTS
FRAME MEASUREMENTS
53
28
16
140
53
33
15
140
NEW
BLACK WHITE L91
OLIVE SVA
BLACK 807
TORTOISE ARMY TTA
MATTE BLACK QHC
BLACK YELLOW BKY
NEW
MATTE GRAY 7NR
© SMITH SPORT OPTICS INC. 2013
OCEANSIDE
FLASHBACK
Easy rolling and casually classic. The Oceanside reconnects you to a time when Hollywood was clean and the beaches were empty.
Poets, actors, musicians, and artists; the best are timeless. Smith’s Flashback rekindles a spirit found during their greatest period of activity.
+ Small Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base
+ Small Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base
FRAME MEASUREMENTS
FRAME MEASUREMENTS
53
31
14
135
NEW
50
36
16
135
NEW
MATTE BLACK 807
RED L84
MATTE HAVANA NSO
AMBER SPLIT AMB
GRAY 7NR
VIOLET SPLIT VIO
DARK HAVANA KVX
BLACK CYAN OY4
GRAY OY5
LAGOON SPLIT LAG
LIFESTYLE 2013
43
© SMITH SPORT OPTICS INC. 2013
NEW
DEBATE
Strength and grace, a perfect description for the new Debate. The geometric frame profile will highlight your confidence and sense of fun, while the softened lens shape showcases your unique character. + Small/Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 4 Base FRAME MEASUREMENTS
51
35
BLACK CRYSTAL K4X
17
130
APPLE TORTOISE 0T3
BURGUNDY BLUSH 7W5
CHAMPAGNE FDR
WOMEN’S LIFESTYLE 2013
45
© SMITH SPORT OPTICS INC. 2013
NEW
GOODWIN
Classically designed for the modern woman, the Goodwin’s oval shape and understated detailing will complement your grace and style, morning, noon, or night. Rich handmade acetate colorations are paired with spring hinges and adjustable wire-core temples to become a hidden compliment to the frame. + Small/Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 4 Base FRAME MEASUREMENTS
53
36
BLACK CRYSTAL K4X
16
130
BURGUNDY FADE EIX
APPLE TORTOISE 0T3
WHITE CYRSTAL FDE
WOMEN’S LIFESTYLE 2013
47
MERCER What do you get when you combine a little downtown fresh with some high-end finishing? The answer may just be the Mercer. Hand-set metal studs accent the feminine, while strong, frame style. A refined appearance is achieved with classic color selections and subtle “SMITH� branding on each frame. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges. + Small/Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
49
37
BLACK CRYSTAL 7C5
20
135
CHAMPAGNE ROSE BRD
HAVANA FADE 664
© SMITH SPORT OPTICS INC. 2013
MELODY The Melody is for the adventurous. Beautiful colors combine with a distinctly feminine and oversized frame shape to create a statement that not everyone can pull off. Subtle metal accenting captures the Smith branding within the temple so as to not overpower your own look. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges. + Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
51
43
BLACK CRYSTAL K4X
17
135
APPLE TORTOISE 0T3
VIOLET FADE 48V
WOMEN’S LIFESTYLE 2013
49
DAYDREAM The Daydream thinks of times gone by but with hope for the future. The foundation of the Daydream’s subtle impact is a frame surface and lens profile that speaks in a soft tone with character. Wire core temples easily adjust for a customized fit and integrate with precision metal spring hinges providing all day comfort. + Small/Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 4 Base FRAME MEASUREMENTS
53
32
BLACK CRYSTAL 7C5
15
130
DARK HAVANA 086
PEARL IVORY BYS
VIOLET SALMON BYP
© SMITH SPORT OPTICS INC. 2013
MYSTIC The Mystic is built for her - strong, beautiful, and unstoppable. Following a contemporary semi-oval lens profile, the decidedly reduced frame mass will accent your best features. Hidden wire core temples easily adjust for a customized fit and integrate seamlessly with precision metal spring hinges. + Small/Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
53
33
BLACK CRYSTAL K4X
16
130
APPLE TORTOISE BZI
SMOKE FADE BZF
VIOLET RED 3FF
WOMEN’S LIFESTYLE 2013
51
TIPTOE Turn heads without making a sound. The Tiptoe’s smaller silhouette has a touch of 50’s style originating from a distinct brow line and two-tone coloration accents. Complementary handmade acetate colorations call attention to the refined metal logo plaque and easily adjusted wire core temples. A perfect addition to your polka dot wardrobe. + Small/Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
53
32
BLACK GRAY 0H3
14
135
BLACK TORTOISE JN1
BLUE LAGOON VB3
WHITE SMOKE VB7
© SMITH SPORT OPTICS INC. 2013
VARIETY Read between the headlines. The story takes an unexpected turn with the Variety. Slightly oversized and rounded lens profiles pair easily with many women’s facial features. Create all day comfort by easily adjusting the wire core temples to fine tune the fit to your unique beauty. Seamlessly integrated spring hinges provide flexibility that you will truly appreciate. Ranging from elegant to outlandish in coloration, the Variety allows you to take a soft and subtle approach or claim the headlines. The final direction is up to you. + Small/Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
53
36
BLACK PINK VC8
13
135
BURGUNDY VC9
HAVANA Z61
LAGOON SPLIT HL5
WOMEN’S LIFESTYLE 2013
53
HEARTBREAK Get noticed. Tease. Move on. Classic characteristics of a heartbreaker. Seamlessly integrated spring hinges provide flexibility for all day comfort. + Small/Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base FRAME MEASUREMENTS
53
33
15
135
NEW
BLACK 29A
HAVANA BLACK M4S
BLACK WHITE RT2
VIOLET SPLIT M50
APPLE TORTOISE 1YI
© SMITH SPORT OPTICS INC. 2013
CONFESSION
DEBUT
A softened contour with a touch of class keeps the Confession stylish and wearable. Come clean and admit your desires. Seamlessly integrated spring hinges provide flexibility for all day comfort.
Every great movement has a start and Smith’s Debut will lead the way. With a a great balance between past and future, this frame accents the beauty and grace of today’s leading women.
+ Medium/Large Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 6 Base
+ Medium Fit + Frame/Temple: Acetate + Spring Hinges + Lens Curve: 4 Base
FRAME MEASUREMENTS
51
31
FRAME MEASUREMENTS
19
135
BLACK 29A
HAVANA BLACK M4S
52
CHERRY WHITE M4T
29
17
135
LAGOON VB3
BROWN CHERRY VD1
BLACK 807
CRYSTAL AKY
BURGUNDY FUSCHIA AKZ
HAVANA GREEN
NEW
LAGOON SPLIT M4R
APPLE TORTOISE 1YI
AK4
WOMEN’S LIFESTYLE 2013
55
S C O T T
S T E V E N S
RX PRESCRIPTION SUNWEAR OVERVIEW
COMPATIBLE
NEW
NEW
AUDIBLE
Medium Fit / Medium Coverage 59
NEW
46
14
Medium Fit / Med-Large Coverage 140
DOVER 40
18
125
14
130
11
135
14
14
61
38
16
56
45
16
60
44
14
17
135
61
40
18
135
PRECEPT
Medium Fit / Medium Coverage 135
58
35
16
125
SOUNDCHECK
Medium Fit / Large Coverage 135
60
50
12
135
OUTLIER
Medium Fit / Large Coverage 135
37
Large Fit / Medium Coverage
130
MASTERMIND
Medium Fit / Medium Coverage 44
45
Medium Fit / Medium Coverage
GIBSON 60
62
57
TENET
LOWDOWN
Medium Fit / Medium Coverage 48
140
Medium Fit / Medium Coverage
RIDGEWAY 63
17
BACKDROP
Medium Fit / Med-Large Coverage 45
43
Medium Fit / Med-Large Coverage
TOUCHSTONE 62
59
DOLEN
Medium Fit / Medium Coverage
CHIEF
Medium Fit / Med-Large Coverage 60
NEW
NOMAD
Medium Fit / Medium Coverage 135
56
39
17
135
Page 39
CHEMIST
LOOKOUT
Medium Fit / Medium Coverage 55
39
17
135
SHOREWOOD 45
14
57
48
18
Medium Fit / Medium Coverage 135
HEMLINE
Medium Fit / Large Coverage 64
FACET
Medium Fit / Large Coverage
64
48
15
43
17
135
LYRIC
Medium Fit / Large Coverage 135
56
Small-Med Fit / Medium Coverage 135
55
44
14
135
SPREE
HEYDAY
Medium Fit / Medium Coverage 58
42
16
125
PROSPECT
Small-Med Fit / Medium Coverage 61
36
16
FRONTMAN
Small Fit / Small Coverage
130
55
35
16
Medium Fit / Large Coverage 125
TACTIC
41
17
45
14
130
TERRACE
Large Fit / Large Coverage 61
62
Medium Fit / Large Coverage 125
61
41
16
125
FORUM Š SMITH SPORT OPTICS INC. 2013
Medium Fit / Medium Coverage 61
40
18
125
ELITE PRESCRIPTION SUNWEAR OVERVIEW HIDEOUT TACTICAL Medium Fit / Large Coverage 62
45
18
130
LOCKWOOD TACTICAL Medium Fit / Med-Large Coverage 62
45
18
130
HUDSON TACTICAL Small Fit / Small Coverage 59
32
19
Medium Fit / Medium Coverage 125
DIRECTOR TACTICAL Medium Fit / Med-Large Coverage 60
45
18
PROSPECT TACTICAL
125
61
45
19
125
CHAMBER TACTICAL Large Fit / Large Coverage 65
45
17
SUNGLASS COLLECTION 2013
135
59
INTERCHANGEABLE PRESCRIPTION SUNWEAR ODS2 RX ADAPTOR
APPROACH
+ Full Frame Optical Insert + Grilamid TR90 Frame + Megol Nose Bridge + 6 Base Lens Curvature 47
37
21
Medium Fit / Medium Coverage 62
35
16
130
n/a
POLARIZED BIFOCALS A boost for your eyes, these ready-to-wear polarized bifocal sunglasses are perfect for reading fine type or tying on a new fly. With +2.0 or +2.5 magnification options, each model has a magnifying segment that is 25mm wide and placed low in the lens to avoid impacting your long-range field of view.
CHIEF
+ Brown Line/Polar Copper + Medium/Large Fit + Frame/Temple: Grilamid TR90 + Lens Curve: 8 Base + +2.0 & +2.5 Magnification 62
45
14
120
+ Tortoise/Polar Copper + Medium/Large Fit + Frame/Temple: Grilamid TR90 + Lens Curve: 8 Base + +2.0 & +2.5 Magnification 39
18
120
PADRE
+ Black/Polar Copper + Medium/Large Fit + Frame/Temple: Grilamid TR90 + Lens Curve: 6 Base + +2.0 & +2.5 Magnification 60
41
+ Brown Linen/Polar Brown + Medium/Large Fit + Frame/Temple: Grilamid TR90 + Lens Curve: 8 Base + +2.0 & +2.5 Magnification 62
45
14
120
LOCHSA
FLY BY
62
CHIEF
19
125
+ Black/Polar Brown + Medium/Large Fit + Frame/Temple: Grilamid TR90 + Lens Curve: 6 Base + +2.0 & +2.5 Magnification 61
42
16
125
FLY BY
+ Tortoise/Polar Brown + Medium/Large Fit + Frame/Temple: Grilamid TR90 + Lens Curve: 8 Base + +2.0 & +2.5 Magnification 62
39
18
120
LOCHSA
+ Black/Polar Copper + Medium/Large Fit + Frame/Temple: Grilamid TR90 + Lens Curve: 6 Base + +2.0 & +2.5 Magnification 61
42
16
125
PADRE
+ Tortoise/Polar Brown + Medium/Large Fit + Frame/Temple: Grilamid TR90 + Lens Curve: 6 Base + +2.0 & +2.5 Magnification 60
41
19
125
READERS INTERSECTION3
+ Black + Small/Medium Fit + Frame/Temple: Acetate + Lens Curve: 4 Base + +1.5, +2.0 & +2.5 Magnification 53
15
33
140
DEBUT
+ Black + Medium Fit + Frame/Temple: Acetate + Lens Curve: 4 Base + +1.5, +2.0 & +2.5 Magnification 52
29
17
135
BROADCAST
+ Black + Medium/Large Fit + Frame/Temple: Grilamid TR90 + Lens Curve: 4 Base + +1.5, +2.0 & +2.5 Magnification 54
29
16
135
ACCESSORIES Small details make a big difference. Take care of your eyewear investment with our full selection of Smith Optics kits, cloths, and accessories.
CLEANING KIT
SMUDGEBUSTER
SMITH RETAINERS
VISOR CLIP
POLARIZED CLIP–ON
UNIVERSAL RETAINER
NEOPRENE RETAINERS
© SMITH SPORT OPTICS INC. 2013
FOG MASTER KIT
MICROFIBER BAG
SNAP CASE
ZIPPER CASE
ACCESSORIES 2013
61
DISPLAYS & MERCHANDISING
COUNTER TOP CASE Multi-unit open sell display with adjustable shelves or 22 piece rack insert. Size: 14 ½”W x 16”D x 33 ½”H
LARGE DISPLAY
MEDIUM DISPLAY
Multi-unit open sell display; comes with four shelves installed. Features steel casters for easy mobility and lockable storage.
Multi-unit open sell display; comes with four shelves installed. Features steel casters for easy mobility and lockable storage.
Size: 36”W x 24”D x 78”H
Size: 26”W x 24”D x 78”H
LCD MONITOR Freestanding, also compatible with Sunglass Displays. Looping Smith video provided. Size: 11 ¾”W x 4 ½”D x 9 ¾”H
SERIES PLACARDS
STACKING DISPLAY
RISERS
Lightweight, clear acrylic series placards to organize your product by key stories. Perfect for fixtures or under counter. Available for: Smith, Lifetime Warranty, Polarized, Polarchromic, Techlite Glass, Interchangeable, Interlock, Evolve, Women’s.
Stand-alone system integrates into a seamless multi-unit display. Available as double or triple stackers.
Show case your product with these clear acrylic risers. Risers are perfect for fixtures and under counter.
Size: Triple - 6 ½”W x 7 ½”D x 6 3/4”H Double - 6 ½”W x 7 ½”D x 4 ½”H
Size: Large – 6”W x 3 ½”D x 3”H Small – 6”W x 3 ½”D x 1 ½”H
© SMITH SPORT OPTICS INC. 2013
Size: 4 ½”W x ¾”D x 1 ¼”H
BANNERS
VISUAL HOLDER
BLOCK VISUAL HOLDER
Small Banner: 30”W x 12”H for indoor use Large Banner: 8’W x 3’H for outdoor use Lifestyle Banners: Available seasonally in various sizes
Horizontal displays hold one Smith visual card. Clear acrylic.
Branded magnetic visual holder. Works in both a vertical and horizontal format.
Size: 2”W x 1 3/4”D x 3/4”H
Size: 4 ½”W x 1”D x 4”H
HANGING ICON Double-sided hanging sign. Includes slat wall and ceiling hardware. Freestanding base is also available. Size: 30”W x 11”H
MERCHANDISING 2013
63
OVERVIEWS METALS DAILY
INDIE
Medium/Large Fit Page 24 55
32
Small/Medium Fit Page 25 17
135
52
30
16
135
LIFESTYLE NEW
NEW
DECODER
Medium/Large Fit Page 27 54
38
15
135
WOODROW 38
20
140
17
135
135
54
37
55
39
135
53
35
32
16
135
Medium. Fit Page 33 16
140
16
17
53
35
16
135
18
140
15
135
DRIFTER Medium Fit Page 36 140
53
36
BROGAN
Medium/Large Fit Page 39
Medium Fit Page 38 17
54
SPOTLIGHT
HAWTHORNE
Medium/Large Fit Page 37 36
16
Medium/Large Fit Page 35
CLANCY 54
34
WAINWRIGHT
Small/Medium Fit Page 34 33
53
Medium Fit Page 30
Medium. Fit Page 32
BRADFORD 50
PLAYLIST
KINGDOM
Medium Fit Page 31 51
COLEBURN
Medium Fit Page 29
135
53
33
FADER 53
30
16
135
16
140
© SMITH SPORT OPTICS INC. 2013
16
135
20
135
16
130
51
35
17
51
43
15
53
32
51
31
29
16
135
OCEANSIDE Small Fit Page 43 53
31
14
135
GOODWIN
Small/Medium Fit Page 47 130
53
36
16
130
DAYDREAM Small/Medium Fit Page 50 17
135
53
32
15
130
13
135
17
135
VARIETY
Small/Medium Fit Page 53 14
135
19
53
36
DEBUT Medium Fit Page 55
Medium/Large Fit Page 55 135
54
NEW
DEBATE
CONFESSION
Small/Medium Fit Page 54 33
140
Medium Fit Page 52
HEARTBREAK 53
15
TIPTOE
Small/Medium Fit Page 51 33
33
Medium Fit Page 49
MYSTIC 53
135
MELODY
Small/Medium Fit Page 48 37
18
Small/Medium Fit Page 45
MERCER 49
53
NEW
Small Fit Page 43
36
29
Small/Medium Fit Page 42
FLASHBACK 50
53
INTERSECTION 3
Medium Fit Page 42
28
Medium/Large Fit Page 41
Medium Fit Page 41
INTERSECTION 53
BROADCAST
COUNCIL
Medium/Large Fit Page 40
135
52
29
OVERVIEW 2013
65
SMITH OPTICS OPTICAL FALL 2013
#STRAY FROM THE BEATEN PATH
©2013 SMITH SPORT OPTICS, INC.
#THEGRASSREALLYISGREENER
280 NORTHWOOD WAY P.O. BOX 2999 KETCHUM, ID 83340 SMITHOPTICS.COM 800.635.4401
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