

Global Brand Editorial Coverage Report
November 2024

Summary
Pieces of Coverage
Total number of online, o ine and social clips in this book 590M
Audience
Combined total of publication-wide audience gures for all outlets featuring coverage
6.080B
YTD Audience
A rolling sum for 2024 of audience gures for all outlets featuring coverage

SNOW
43 pieces















Better Trail
States

4D MAG Goggle

4D MAG Goggle, Frontier Goggle, I/O MAG Goggle




4D MAG XL Goggle

United States 52.7K Unique Visits


4D MAG XL Goggle











Wildcat Sunglass
Better Trail
States





4actionsport.it/smith-casco-method-pro/ Method Pro Helmet




pegasonews.info/joomla/index.php/moda… Method Pro Helmet




Nexus Helmet
United States

Rally Goggle

Better Trail
United States
October 25, 2024 ONLINE

bettertrail.com/outdoor-gear/smith-rodeo…
Rodeo Helmet


Rodeo Helmet



Storie Di Eccellenza
Italy 7.65K Unique Visits
Provided by November 29, 2024 ONLINE
IL NATALE CON GONUTS

storiedieccellenza.it/il-natale-con-gonuts/
Sequence OTG Goggle

Condé Nast Traveler





Squad XL Goggle, 4D MAG Goggle





Vantage Helmet


Vantage Helmet, 4D MAG Goggle


Vantage Helmet, I/O MAG Goggle


Vantage Helmet, I/O MAG Goggle
Better Trail

Vantage Helmet, Level Helmet








SUNGLASS
: Bike / Run / Outdoor / Winter Performance
18 pieces


Smith x Lisa Congdon Bobcat Sunglass


Smith x Lisa Congdon Bobcat Sunglass


Wildcat Sunglass, Bobcat Sunglass


Embark Sunglass


Motive Sunglass

GearJunkie

gearjunkie.com/endurance/running/best-r…
Leadout Pivlock


Seeker Sunglass




Seeker Sunglass


Seeker Sunglass


Seeker Sunglass
Biker Showroom

Road
Seeker Sunglass






sharael.medium.com/holiday-gift-guide-fo…
Embark, Venture, Pursuit Sunglasses


Vert Pivlock Sunglass


Wildcat Sunglass


Wildcat Sunglass
SUNGLASS: Lifestyle
8 pieces


Smith ChromaPop Sunglasses




Sway Sunglass




Lowdown 2 Sunglass


Lowdown Metal Sunglass




SUNGLASS: Water Performance
6 pieces


Hookset Sunglass


Hookset Sunglass


Hookset Sunglass


Hookset Sunglass


Hookset Sunglass


Hookset Sunglass
BIKE
7 pieces

Mountain Biker

Payroll MIPS Helmet with Aleck CS














BRAND
1 piece

Salt Lake Business Journal
