Smith
Coverage Report
February 1-15, 2025
Hours on the Slopes Proved These Ski Goggles Are the Real Deal
By Kristin Canning
https://www.self.com/story/best-ski-goggles
I/O MAG Goggle
The Season's Hottest Skiwear
By Ingrid Schmidt
https://www.msn.com/en-us/lifestyle/travel/ain-t-no-mountain-fly-enough-theseason-s-hottest-skiwea…
I/O MAG Goggle
Ain’t No Mountain Fly Enough: The Season’s Hottest Skiwear
By Ingrid Schmidt
https://www.hollywoodreporter.com/lifestyle/style/best-designer-skiaccessories-2025-1236120519/
MEDIA OUTLET SELF Magazine
PUBLISHED Feb. 6, 2025, midnight
LOCATION New York, NY, United States
CATEGORY Snow
MEDIA OUTLET MSN (US) PUBLISHED Feb. 2, 2025, midnight SIMILARWEB UVM
127,227,053
LOCATION Redmond, WA, United States
CATEGORY Snow
I/O MAG Goggle MEDIA OUTLET The Hollywood Reporter PUBLISHED Feb. 2, 2025, midnight SIMILARWEB UVM 15,208,740
LOCATION Beverly Hills, CA, United States
CATEGORY Snow
Test: Smith Method Pro MIPS 2025 Helmet
https://prime-skiing.de/test-smith-method-pro-mips-2025-pid144621/
Method Pro MIPS Helmet
MEDIA OUTLET Prime Skiing
PUBLISHED Feb. 13, 2025, midnight
SIMILARWEB UVM 1,975
LOCATION Germany
CATEGORY Snow
Smith Method Pro MIPS Ski Helmet Review
https://bettertrail.com/outdoor-gear/smith-method-pro-mips-ski-helmet-review
Method Pro MIPS Helmet
MEDIA OUTLET Better Trail
PUBLISHED Feb. 14, 2025, midnight
SIMILARWEB UVM 4,746
LOCATION United States
CATEGORY Snow
How
to Prevent Your Ski Goggles From Fogging
https://www.switchbacktravel.com/info/how-to-prevent-ski-goggles-fogging
I/O MAG Goggle, Frontier Goggle, Nexus Helmet
MEDIA OUTLET Switchback Travel
PUBLISHED Feb. 3, 2025, midnight
SIMILARWEB UVM
780,188
LOCATION Seattle, WA, United States
CATEGORY Snow
Rivoluzione snowboard, tra materiali riciclati e tecnologia "banana"
By Marco Lombardo
https://www.ilgiornale.it/news/wearable/rivoluzione-snowboard-materialiriciclati-e-tecnologia-2437…
Sequence OTG Goggle, Rodeo Helmet
MEDIA OUTLET Il Giornale
PUBLISHED Feb. 13, 2025, midnight
SIMILARWEB UVM 8,917,078
LOCATION Italy, Milan, Lombardy, Italy
CATEGORY Snow
Snowboard Revolution, between recycled materials and "banana" technology
By Jack Williams
MEDIA OUTLET Vermilion PUBLISHED Feb. 14, 2025, midnight POWERED BY
https://www.thevermilion.com/snowboard-revolution-between-recycledmaterials-and-banana-technology/…
Sequence OTG Goggle, Rodeo Helmet
The Best Gear For Biking In The Cold (2025) https://www.thequalityedit.com/articles/cold-weather-bike-commuting-gear
Vantage Helmet, 4D MAG Goggle
SIMILARWEB UVM 317
LOCATION Lafayette, LA, United States
CATEGORY Snow
MEDIA OUTLET The Quality Edit
PUBLISHED Feb. 10, 2025, midnight
SIMILARWEB UVM 171,771
LOCATION United States
CATEGORY Snow
SMITH SNOW HELMETS F/W 2025/26 PREVIEW
https://www.boardsportsource.com/smith-snow-helmets-f-w-2025-26-preview/
Snow Helmets Fall Winter 2025/26
MEDIA OUTLET Boardsport Source
PUBLISHED Feb. 10, 2025, midnight
SIMILARWEB UVM 26,641
LOCATION Sudbury, Suffolk, United Kingdom, United Kingdom
CATEGORY Snow
Il casco da sci che vorrai usare questo inverno
https://www.sportoutdoor24.it/sport/sport-invernali/il-casco-da-sci-che-vorraiusare-questo-inverno/
Method Pro Helmet
MEDIA OUTLET Sportoutdoor2 4
PUBLISHED Feb. 2, 2025, midnight
SIMILARWEB UVM 56,314
LOCATION Italy
CATEGORY Snow
Packing for Japow: The Complete Men’s Style Guide to Skiing Japan’s Slopes
By Paul Jebara
MEDIA OUTLET Observer
PUBLISHED Feb. 7, 2025, midnight POWERED BY
https://observer.com/list/japan-ski-trip-packing-guide-for-men/
Squad MAG Goggle
SIMILARWEB UVM 585,467
LOCATION New York, NY, United States
CATEGORY Snow
What to Pack For a Cold but Cozy Ski Trip in Jackson Hole
By Natasha Marsh
https://www.popsugar.com/travel/jackson-hole-wyoming-packing-list-49425894
Squad Goggle
MEDIA OUTLET PopSugar
PUBLISHED Feb. 4, 2025, midnight SIMILARWEB UVM 2,845,281
LOCATION San Francisco, CA, United States
CATEGORY Snow
Test: Smith 4D MAG XL 2025 Skibrille
https://prime-skiing.de/test-smith-4d-mag-xl-2025-pid144612/
4D MAG XL Goggle
MEDIA OUTLET Prime Skiing
PUBLISHED Feb. 13, 2025, midnight SIMILARWEB UVM 1,975
LOCATION Germany
CATEGORY Snow
Occhiali da sole per gli sport invernali, come scegliere quelli giusti
By Paola Rossi
https://www.menshealth.com/it/gear/attrezzatura/a63661670/occhiali-solesport-invernali/
Bobcat Sunglass
MEDIA OUTLET Men's Health
PUBLISHED Feb. 5, 2025, midnight SIMILARWEB UVM 15,603,637
LOCATION New York, NY, United States
CATEGORY EyewearPerformance
Gear Shots Feb 2025
https://nsmb.com/articles/gear-shots-feb-2025/
Seeker Sunglass
MEDIA OUTLET NSMB.com PUBLISHED Feb. 14, 2025, midnight SIMILARWEB UVM 118,490
POWERED BY
LOCATION North Vancouver, BC, Canada
CATEGORY EyewearPerformance
Gear Break: SMITH Seeker Sunglasses
By PEZ Crew
https://pezcyclingnews.com/technspec/gear-break-14-2-2025-ekoi-smith-gobiknimbl-bianchi-kogel/
Seeker Sunglass
MEDIA OUTLET PezCycling News
PUBLISHED Feb. 14, 2025, midnight
SIMILARWEB UVM 105,627
LOCATION United States
CATEGORY EyewearPerformance
The Best Ski Goggles of 2025
By Bergen Tjossem, Morgan Tilton
https://gearjunkie.com/winter/skiing/best-ski-goggles
I/O MAG Goggle, Bobcat Sunglass
MEDIA OUTLET GearJunkie
PUBLISHED Feb. 3, 2025, midnight
SIMILARWEB UVM 1,513,042
LOCATION Minneapolis, MN, United States
CATEGORY EyewearPerformance, Snow
[TEST] Olympia Nitro Competizione
https://www.4actionsport.it/video-test-emtb-olympia-nitro-competizionespecifiche-peso-prezzo-prest…
Wildcat Sunglass
Quelles sont les meilleures lunettes de soleil sport en 2025 ?
https://www.lequipe.fr/Guide-d-achat/Equipement-outdoor/Actualites/Quelles-
MEDIA OUTLET 4 Action Sport
PUBLISHED Feb. 7, 2025, midnight
SIMILARWEB UVM 30,713
LOCATION Italy
CATEGORY EyewearPerformance
MEDIA OUTLET L'ÉQUIPE
PUBLISHED Feb. 14, 2025, midnight POWERED BY
sont-les-meilleures-lune…
Smith performance eyewear mention
SIMILARWEB UVM 9,227,937
LOCATION France
CATEGORY EyewearPerformance
January 2025’s Must-Have Gear
By Catherine Baecker-Khoury
https://www.carryology.com/liking/new-releases/january-2025s-must-have-gearfrom-wearable-carry-art…
Ultralite Sunglass
MEDIA OUTLET Carryology
PUBLISHED Feb. 3, 2025, midnight SIMILARWEB UVM 177,568
LOCATION United States
CATEGORY EyewearLifestyle
Today in Gear: New Releases in Tech, Watches, Outdoors and More
By Brian Smith
https://www.yahoo.com/tech/today-gear-releases-tech-watches-191854402.html
Ultralite Sunglass
MEDIA OUTLET Yahoo Tech
PUBLISHED Feb. 6, 2025, midnight SIMILARWEB UVM 407,199,536
LOCATION Sunnyvale, CA, United States
CATEGORY EyewearLifestyle
Hawaii Packing List: Clothing, Gear & More
By Sharael Kolberg, Catriona Kendall, Rachael Hood
https://travel.usnews.com/features/hawaii-packing-list
Cheetah and Lowdown 2 Sunglasses
MEDIA OUTLET U.S. News and World Report
PUBLISHED Feb. 6, 2025, midnight SIMILARWEB UVM 26,928,727
LOCATION Washington, D.C., United States
CATEGORY EyewearLifestyle
Today in Gear: New Releases in Tech, Watches, Outdoors and More
By Brian Smith
https://www.yahoo.com/tech/today-gear-releases-techwatches-191854402.html?guccounter=1
Ultralite Sunglass
MEDIA OUTLET Yahoo Tech
PUBLISHED Feb. 13, 2025, midnight
SIMILARWEB UVM
407,199,536
LOCATION Sunnyvale, CA, United States
CATEGORY EyewearLifestyle
Today in Gear: New Releases in Tech, Watches, Outdoors and More
By Brian Smith
https://www.gearpatrol.com/briefings/product-news/
Ultralite Sunglass Smith Smith Ultralite Sunglasses Smith Optics has revived its iconic Ultralite wraparound sunglasses from the late 1980s to celebrate its 60th anniversary. … However, they’ve also seen some noteworthy modernization, including a new bio-based frame, ChromaPop lenses with a smudge- and moistureresistant coating, 100-percent UV protection and AutoLock hinges for easier onehand operation.
EXEC: Smith Optics Returns to Growth in Q4, Boosted by the DTC Business
By SGB Executive
https://sgbonline.com/exec-smith-optics-returns-to-growth-in-q4-boosted-by-thedtc-business/
Brand Growth
Stylish, breezy and well-protected, Smith's Payroll is now my go-to open face helmet
https://www.mbr.co.uk/reviews/helmets/smith-payroll-helmet-review Payroll Mips Helmet
MEDIA OUTLET Gear Patrol
PUBLISHED Feb. 15, 2025, midnight SIMILARWEB UVM 3,686,380
LOCATION New York, NY, United States
CATEGORY EyewearLifestyle
MEDIA OUTLET SGB Magazine
PUBLISHED Feb. 3, 2025, midnight
SIMILARWEB UVM 63,564
LOCATION Colorado, United States
CATEGORY Brand
MEDIA OUTLET Mountain Bike Rider (MBR)
PUBLISHED Feb. 8, 2025, midnight
SIMILARWEB UVM 230,241
LOCATION United Kingdom
CATEGORY Bike