Smith Optics Global Editorial Coverage Report 2nd Quarter -‐ 2014
United States Highlights 2nd Quarter -‐ 2014
Title: Men’s Health Issue /Country: April / US Product Featured: Vantage / Vice Monthly Circula8on: 2,491,819
Title: Outside Magazine Issue /Country: April / US Product Featured: Touchstone ChromaPop Monthly Circula8on: 675,000
Title: Powder Issue /Country: April / US Product Featured: Mt. Shasta, I/OS Archive Monthly Circula8on: 339,752
Title: SKI Issue /Country: April / US Product Featured: Gibson Monthly Circula8on: 455,438
Title: PinkBike.com Issue /Country: April / US Product Featured: Fuel v.2 Sweat-‐X Goggle Monthly Circula8on: 1,847,054
Title: Self.com Issue /Country: May / US Product Featured: Pivlock V2 Monthly Circula8on: 4,238,164
Title: Men’s Journal Issue /Country: May / US Product Featured: Forefront Helmet Monthly Circula8on: 3,646,000
Title: RunnersWorld.com Issue /Country: May / US Product Featured: Lowdown ChromaPop Monthly Circula8on: 2,144,735
Title: FastCompany.com Issue /Country: June / US Product Featured: Forefront Helmet Monthly Circula8on: 14,907,344
Title: Wired.com Issue /Country: June / US Product Featured: Lowdown ChromaPop Monthly Circula8on: 12,102,110
Title: Outside Magazine Issue /Country: June / US Product Featured: PivLock Overdrive, Forefront Monthly Circula8on: 675,000
Title: Gizmodo Issue /Country: June / US Product Featured: Forefront IDEA Award Monthly Circula8on: 16,474,077
Title: Salt Water Sportsman Issue /Country: June / US Product Featured: Dockside ChromaPop Monthly Circula8on: 138,000
Title: Cabela’s Journal Issue /Country: June / US Product Featured: ChromaPop Monthly Circula8on: 120,000
New Zealand Highlights 2nd Quarter -‐ 2014
Title: Ski and Snow Issue /Country: May / NZ Product Featured: Helmet & Goggle Print Circula8on: 18000 Web Monthly Impressions:
Title: NZ Snowboarder Issue /Country: May /NZ Product Featured: I/O7, Squad, Maze Print Circula8on: 9000 Web Monthly Impressions:
Title: Manual Magazine Issue /Country: May / NZ Product Featured: Lowdown, Mt. Shasta, Maze, Holt, I/OX, Vice Print Circula8on: 7500 Web Monthly Impressions:
Title: NZ Skier Mag Issue /Country: May / NZ Product Featured: Helmet & Goggle Print Circula8on: 8000 Web Monthly Impressions: 6500
Title: Wilderness Magazine Issue /Country: May / NZ Product Featured: I/O, Variance, Mastermind Print Circula8on: 16000 Web Monthly Impressions: 7500
Mexico Highlights 2nd Quarter -‐ 2014
Title: Caras Sport Issue /Country: March Product Featured: Smith Opdcs Marvin Print Circula8on: 95,000
hfp://www.glits.mx/blog/eco-‐chic/lentes-‐ecologicos-‐smith-‐opdcs
Title: Glits.mx Issue /Country: June 17 Product Featured: Smith Opdcs Evo Web Monthly Impressions: 23,000
hfp://www.pequenasjoyas.com/2014/06/las-‐marcas-‐de-‐safilo-‐en-‐ss2014.html
Title: pequenasjoyas.com Issue /Country: June 1 Product Featured: Smith Opdcs Web Monthly Impressions: 8,900
EU Highlights 2nd Quarter -‐ 2014
Title: JOY Issue /Country: April / Germany Product Featured: Cornice / sunglasses Print Circula8on: 280.000 Price/Page: € 27.000,-‐
Title: KURIER Freizeit Issue /Country: 2014-‐05-‐17 / Austria Product Featured: Marvine / sunglasses Print Circula8on: 265.508 Price/Page: € 4.500,-‐
Title: Tirolerin Issue /Country: May / Austria Product Featured: Cornice / sunglasses Print Circula8on: 213.000 Price/Page: € 3.800,-‐
Title: Tirolerin Issue /Country: May / Austria Product Featured: Cheetah / sunglasses Print Circula8on: 213.000 Price/Page: € 3.800,-‐
Title: Tirolerin Issue /Country: May / Austria Product Featured: Mt. Shasta / sunglasses Print Circula8on: 213.000 Price/Page: € 3.800,-‐
Title: ICON – Welt am Sonntag Issue /Country: May / Germany Product Featured: Marvine / sunglasses Print Circula8on: 400.850 Price/Page: € 24.350,-‐
Title: FIT FOR FUN – ONLINE Issue /Country: 2014-‐05-‐26 / Germany Product Featured: Mastermind / sunglasses Web Monthly Impressions: 830.000
Title: The Red Bulledn Issue /Country: June / Austria Product Featured: Approach / sunglasses Print Circula8on: 1.092.324 Price/Page: € 34.900,-‐
Title: Bikeboard.at Issue /Country: 2014-‐06-‐26 / Austria Product Featured: Overtake helmet Web Monthly Impressions: 1.177.852
Title: JOY Issue /Country: June / Germany Product Featured: Lowdown / sunglasses Print Circula8on: 280.000 Price/Page: € 27.000,-‐
Title: JOY Issue /Country: June / Germany Product Featured: Lowdown / sunglasses Print Circula8on: 280.000 Price/Page: € 27.000,-‐
Title: 365Mountainbike.it Issue /Country: June / Italy Product Featured: Overtake Web Monthly Impressions: 127,000
Title: MEN’S HEALTH Issue /Country: May / France Product Featured: Pivlock Overdrive Print Circula8on: 76 353 ex
29 MAI 2014 Presse Internet
Title: SPORT&STYLE.FR Issue /Country: 29th May / France Product Featured: Marvine Web Monthly Impressions: 771,120
02 JUIN 2014 Presse Internet
hfp://www.frequenceopdc.fr/voir-‐toutes-‐les-‐videos/videos/viewvideo/1095/communicadon/smith-‐opdcs-‐regarde-‐vers-‐le-‐passe.html
Title: FREQUENCEOPTIC.FR Issue /Country: JUNE / France Product Featured: Archive collecdon Web Monthly Impressions: 383,150
30 JUIN 2014 Presse Internet
hfp://www.montagnetv.com/programmes/video/x2063b0/la-‐norma-‐aussois-‐emission-‐01-‐saison-‐02-‐freewheels-‐2014
Title: MONTAGNETV.COM & TV channel Issue /Country: June / France Product Featured: Forefront Helmet Web Monthly Impressions: 106,029
Korea Highlights 2nd Quarter -‐ 2014
hfp://www.outdoornews.co.kr/
Title: Outdoor Issue /Country: April/ Korea Product Featured: Pro-‐Rider Print Circula8on: 30,000 Web Monthly Impressions: 100,000
hfp://www.outdoornews.co.kr/
Title: Camping Issue /Country: April / Korea Product Featured: Lowdown Print Circula8on: 30,000 Web Monthly Impressions: 100,000
hfp://e-‐menshealth.design.co.kr/
Title: Men’s Health Issue /Country: May / Korea Product Featured: V2 Print Circula8on: 100,000 Web Monthly Impressions: 200,000
hfp://e-‐menshealth.design.co.kr/
Title: Men’s Health Issue /Country: May / Korea Product Featured: Master Mind Print Circula8on: 100,000 Web Monthly Impressions: 200,000
hfp://ridemag.co.kr/
Title: Ride Magazine Issue /Country: June / Korea Product Featured: V2 Print Circula8on: Web Web Monthly Impressions: 300,000
Title: Travie.com Issue /Country: June / Korea Product Featured: Lowdown Print Circula8on: 100,000 Web Monthly Impressions: 200,000
Title: Bicycle Life Issue /Country: June/ Korea Product Featured: Delano Print Circula8on: 50,000 Web Monthly Impressions: 70,000
Japan Highlights 2nd Quarter -‐ 2014
Title Issue/Country
TRANSWORLD JAPAN April / Japan
Product Featured TOWNSEND MATTE BLACK Print Circuladon Sport
100,000 Snowboard
Title Issue/Country
SURF & SNOW ( WEB )
Product Featured
GOGGLES & HELMETS
Print Circuladon
7,823,000 hits
Sport
SKI & SNOWBOARD
April 4th / Japan
Title Issue/Country Product Featured Print Circuladon Sport
LANDNE APRIL / Japan Sunglass / No.8 & No.5 120,000 OUTDOOR
Title Issue/Country
CYCLE SPORTS
Product Featured
Sunglass SWING White/Blue
Print Circuladon
200,000 ROAD BIKE
Sport
May / Japan
Title Issue/Country
Bravoski
Product Featured
Helmets & Goggles
Print Circuladon
70,000 Ski
Sport
May / Japan
Title Issue/Country
CYCLE SPORTS
Product Featured
Sunglass SWING White/Blue
Print Circuladon
200,000 ROAD BIKE
Sport
June / Japan
Title Issue/Country Product Featured Print Circuladon Sport
PEAKS June / Japan Sunglass / SWING WHITE/BLUE 150,000 OUTDOOR
Title Issue/Country
Soto
Product Featured
Sunglass / AB5 BLACK
Print Circuladon
50,000 OUTDOOR
Sport
June / Japan