Smith - August 2015 Brand Editorial Coverage by Smith

August 2015 brand editorial:

Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863

Total seen monthly circulation: + 21,355,574 Total seen circulation year to date: + 266,653,360

Bike / Performance

AMB Magazine - Squad MTB - 32,000 AMB.com - PivLock Arena - 32,000 Bicycle Retailer - Squad MTB - 54,668 Bike Rumor - Squad MTB - 384,455 Decline - Squad MTB, MIPS - 40,000 Enduro - Squad MTB - 288,633 Gear Patrol - Squad MTB - 1,630,738 Outside Online - PivLock Arena, Squad MTB - 1,041,213 Peloton - Overtake - 40,000 Pinkbike - Crankworks Squad MTB - 1,720,954 Pinkbike - Squad MTB - 1,720,954 Ride I.O - Squad MTB - 5,754 SELF.com - Overtake - 1,514,945 SGB Weekly - Forefront, Overtake - 23,700 Triathlete - PivLock Arena, Lowdown - 464,664 VitalMTB - Squad MTB - 1,136,629

Snow

Outside - Helmets - 691,305 Outside Online - Helmets - 1,041,213 Lyra Mag - Compass - 14,846

Optical

VCPN - Archive Collection - 37,086

Sunglasses

Eyecare Professional - Evolve - 31,137 Gear Patrol - Tioga Woolrich - 29,100 Huffington Post - Dockside - 3,364,746 Mountain Magazine - PivLock Arena - 125,000 OR Show Daily - Guideâ&#x20AC;&#x2122;s Choice - 28,000 Outside - Polarization - 691,305 Outside Online - Polarization - 1,041,213 TrekTech - Collette - 18,314

Fishing

Fishtrack - Colson - 2,500,000 Hatch - ChromaPop, Techlite - 27,979 Fly Fish Journal - Life Beyond Walls - n/a Montana Wild - Life Beyond Walls - n/a Stohke - Life Beyond Walls - n/a The Drake - Life Beyond Walls - 30,000 The Hook Up - Life Beyond Walls - n/a The Venturing Angler - Life Beyond Walls - n/a Tight Lined Tales - Life Beyond Walls -n/a

Company News

Sports Executive Weekly - Safilo Growth - 40,469 New Hire Announcements - Seen in SGB, Malakye, Shop-Eat-Surf, Snowboard, SIA, Transworld Business

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.

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SEPT 2015 $8.99-USA $9.99-CAN

Words & Photos Alan Davis

Smith Optics, Mallory Burda wouldn’t stop bragging about how enduro unibrows were. With a 4,000 foot descent to Porter’s house from Deer Valley, she said the uni kept dirt and debris out of her eyes. The next trend in enduro, you saw it here rst!

PHOTOGRAPHIC EVIDENCE

Camelback was showing off a couple low rider offerings including the Skyline 10LR shown here that holds the weight of your pack low on your back for improved stability. In addition to a pump track, Eric Porter has a mini slopestyle course in his backyard, Chips Chippendale approves.

BIKE PRESS CAMP happens once a year, when a few dozen journos get holed up in a mountain resort with a few dozen manufacturers to expand each other’s product knowledge and ride bikes. This year’s Press Camp returned to Deer Valley resort in Park City, Utah for five days of talking and riding all things bike. Here are some captures from the experience.

Smith Optics was on hand showing off some new goggles with enduro racers in mind as well as their Forefront helmet with Mips protection that includes over fty ventilation holes to maximize cooling.

A relatively new brand from the UK, Fabric, which is the accessory brand for Charge bikes, has some inventive saddle, tool, bottle and grip designs that are worth checking out.

The Australian accessory company Knog was on hand to show us their Qudos video light. It’s a 70-400 lumen, LED, waterproof and rechargeable light that pairs well with GoPro and DSLR cameras for lming video in low light situations.

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ISSUE 1528 JULY 13, 2015

The Weekly Digital Magazine for the Active Lifestyle Market

Photo courtesy Smith

SMITH’S 2015 HELMETS PACK POTENTIALLY GAME-CHANGING TECHNOLOGY To meet the demands of the next-generation snow and bike athlete, Smith developed a new series of helmets made to exceed safety standards and adapt to higher performance needs. The company’s new Overtake cycling helmet, part of the renovated bike collection, was named winner of a 2015 Red Dot Design Award. Smith’s design beat out nearly 5,000 other entrants from 56 countries. Awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany, the Red Dot competition has been touted by industry product, communication and concept designers as the largest and most recognized product competition in the world. Red Dot will present Smith with their award for its holistic approach to product design in an online presentation June 29, 2015. The award follows the success of Smith’s Forefront all-mountain helmet, a full-coverage helmet with Aerocore construction made for both riding and racing. This low volume helmet is made with what looks to be the game-changing Koroyd material, also used in the Overtake. Colors differ from the exoskeleton construction and inside ventilated lining, making for a radical look. Although both the new Overtake and former Forefront are designed with attention to visual aesthetic, Smith is primarily concerned with protection. The company’s helmet strategy tackles the challenge of protection against low speed, high speed, rotational and multi-impact forces. With a knack for sourcing new materials, Smith hopes to exceed the standard of today’s international helmet offerings. How? By coming up with solutions to real needs snow and bike users experience, including improved energy absorption, aerodynamics, ventilation and overall noggin protection. The approach is to source the newest, most innovative performance technology. Smith’s go-to Aerocore construction featuring Koroyd, first introduced in helmet products in 2013, has proven to be the answer to the company’s goals. Aerocore combines tried and true EPS- based core construction with the innovative Koroyd. Not since the use of Styrofoam in the 1960s has a material revolutionized protective headwear, according to Smith. Koroyd is a cluster of thermally welded co-polymer tubes that together form an absorbing, honeycomblooking protective core. Koroyd’s construction is malleable and provides full breathability. Its energy absorption properties reside in the tube construction, as the cores crush upon impact and decelerate force while reducing trauma. Smith’s Overtake is also built with EPP foam for multi-impact crashes and MIPS liners in the event of multi-rotational forces. Aerocore with Koroyd is said by Smith to absorb 30 percent more energy than traditional EPS. The design is also compliant with Computational Fluid Dynamics (CFD) design, adding to its aerodynamic benefits. Additional features include 21 vents, Smith's VaporFit dial-operated 360-adjustable fit system, and sunglass, goggle and camera integration. Conquering the solution to direct impacts, Smith’s helmets, combined with MIPS, absorb oblique forces by allowing rotation of the outer shell relative to the liner. For 50 years now the Idaho-original company has grown to become an industry leader in eyewear and helmets. 4 SGBWeekly.com | JULY 13, 2015

Smith's Overtake cycling helmet

Smith's Forefront

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ISSUE 1532 AUGUST 10, 2015

The Weekly Digital Magazine for the Active Lifestyle Market

M OV E R S & SHAKERS Cabela's announced sportscaster Eva Shockey to its pro staff roster of brand ambassadors. Callaway Golf Co. appointed former golf pro and marketing executive Linda B. Segre to its board. Foot Locker Inc. appointed Pawan Verma as SVP and CIO. Verma succeeds Peter Brown who retired in April after 38 years with the company. Gregory appointed Jim Boisd’Enghien as its sales director. Mountain Safety Research (MSR) named Doug Sanders Category Director for Stoves. Nike signed Karl-Anthony Towns and D'Angelo Russell, the top two picks of the recent NBA draft, to endorsement deals. Pelican International Inc., the Canadian manufacturer of kayaks and recreational boats, appointed Marie-Christine Piedboeuf as President, effective September 1. Smith, the maker of eyewear, goggles and helmets, appointed Ben “Benny” Cruickshank as Sport Channel Communications Manager and Tim Weisser as West Coast Sales Manager for its Sports/Outdoor Lifestyle channel. The American Mountain Guides Association (AMGA) named Alex Kosseff as Executive Director. Xero Shoes appointed former Crocs CEO, John McCarvel, as Board Chairman and Lead Investor.

4 SGBWeekly.com | AUGUST 10, 2015

Photo courtesy Nunn

Nuun Enters Canadian Energy Drink Market “Most energy drinks on the market have excessive amounts of sugar, caffeine and vitamins that hinder your performance instead of aid in it,” said Vishal Patel, chief nutritionist at Nuun and Company. With the launch of its Boost line into Canadian retailers, Nunn extends their reputation for being one of the top selling sports drinks in run, bike and outdoor specialty channels. The Seattle, WA-based company, founded in 2004, prides itself on the scientific makeup of its electrolyte enhanced drink tablets, that turn water into an optimally balanced sports drink, sans sugars and plastic waste - which seem to trademark other sports drinks on the market. Nuun is sold in over 5,000 outlets in North America and available in over 30 countries. Boost was designed to balance hydration and sustain energy levels with a blend of B Vitamins for energy metabolism, caffeine for increased endurance output and cognition, and the electrolyte blend used in the popular Nuun Active Hydration. The five B Vitamins in Boost work to help marathoners, triathletes, weight lifters and cyclists to convert food into fuel. They include, Riboflavin (Vitamin B2), Niacin, Pyradoxine (Vitamin B6), Cobalamin (Vitamin B12) and Pantothenic Acid. These vitamins act on many levels of the energyconversion process. On the main level, B Vitamins work with stored carbohydrates and lipids in the body for energy use, while also breaking down Glycogen (stored fuel), and aiding in Red Blood Cell production that helps deliver oxygen to muscles in-use. For the case of caffeine, studies have shown moderate consumption is associated with improved athletic performance via increased oxygen consumption, anaerobic power and decreased heart rate. But there’s a thin line. With 40gm per serving in Boost, Nuun hopes to remedy the energy crash associated with traditional amped-up energy drinks and gels. Accompanying electrolytes in the Boost blend combats any dehydration resulting from the caffeine. “We carefully formulated Boost to provide a continual boost of energy that will work with your body instead of against it,” said Patel. Nuun collaborated with Health Canada, the Federal department responsible for helping citizens maintain healthy lifestyles, to ensure the product met standards and received all certifications for distribution north of the U.S.

ISSUE 1533 August 17, 2015

The Weekly Digital Magazine for the Active Lifestyle Market

PEAR SPORTS M OV E R S & SHAKERS Callaway Golf reached a staff pro agreement with former college golf phenom, Julien Brun. The European Outdoor Group (EOG) elected John Jansen of Keen Europe as its new President and Jean-Marc Pambet of Salomon as its VP. GU Energy Labs expanded its product, marketing and creative teams with new hires including Leif Arneson as Creative Director, Brian Gillis as Marketing Communications Manager, and Caitlin Trahan as Product Development Scientist. National Football League (NFL) Commissioner Roger Goodell has joined the speaker lineup for the 2015 SFIA Industry Leaders Summit to be held September 9-10 at The Roosevelt Hotel in New Orleans. New Balance signed Wimbledon Juniors Champion Reilly Opelka. POC, manufacturer of helmets, apparel and accessories for cycling and skiing, named Adam Bookwalter, formerly at Selle Royal USA, as North American Bike Sales Manager. The SnowSports Industries America (SIA) selected Nick Sargent as SIA’s incoming President. Sargent most recently held the position of VP of Global Business Alliance at Burton Snowboards. Skullcandy Inc. hired Jeff Hutchings as VP of Engineering and Category. He formerly led product innovation and engineering at Harman Inc. Simms Fishing Products, manufacturer of waders, outerwear, footwear and technical fishing apparel, appointed Lee Fromson, formerly at Goal Zero, as EVP. Smith, which makes sunglasses, goggles and helmets for snow sports and other outdoor activities, has appointed Cale Meyer as Promotions Manager. 4 SGBWeekly.com | August 17, 2015

UNVEILS LONG-AWAITED 2.0 INDIVIDUALIZED FITNESS TRACKING The Pear 2.0 Fitness app, which the company kept under lock and key during its development and into mid-August, uses real-time audio coaching that tracks movement detection, allowing users to chart and track fitness gains through VO2 max - the measure of maximum volume of oxygen an athlete can use. 2.0 is a revamping of the classic Pear app. Pear Sports has teamed up with over 50 worldclass fitness experts, athletes and coaches to create custom training programs and deliver real-time coaching, specific to the goals and performance levels of each unique individual. “Over the past year, the original Pear app has undergone an extensive transformation incorporating user feedback, expert knowledge and industry trends,” said Bob Allison, co-founder, Pear Sports. “Pear 2.0’s technology aims to help both people who are just beginning their fitness journeys and athletes already in shape, maximize their potential.” With more than 500 unique workout programs ranging from running, to yoga, to strength training, 2.0 offers a holistic mobile fitness solution, making personalized training available to anyone, anywhere. The evolution of the Pear app furthers the reputation earned by Pear Sports, which is considered a leader in fitness training based on real-time audio coaching innovations. The Pear app upgrade includes new fitness scores based on VO2 Pear 2.0 Fitness App max, personalized workout recommendations that take activity level, interests, biometrics, current locations and preferred training methods of the end user into consideration, and integration of aggregated and analyzed data from other partner performance devices like the Wahoo TICKR X heart rate monitor. Wahoo and Pear are working together to expand coaching based on dozens of strength movements including squats, lunges, push-ups and crunches. Pear 2.0 also syncs directly with the Pear Mobile Training Intelligence System, consisting of Pear Bluetooth heart rate monitor and StrideTM earphones to track distance, speed, pace, time, heart rate and calorie consumption when running, biking, etc. Deena Kastor, Olympic medalist and long-distance runner, Bob Allison, stands by the VO2 Max tracking as Pear 2.0’s crown jewel. Co-Founder, Pear Sports Incorporating VO2 max measurement into the app, eliminates the confusion and expense of lab tests, while providing highly-individualized progress reporting and insights on exercise, stress and recovery. “I personally use VO2 max as a benchmark in my training,” said Kastor. “It not only shows me the progress I’m making during training, but also how my fitness compares with other people my age and gender… But whether your goal is qualifying for the Boston Marathon, or you’re simply looking to lose a few pounds, VO2 Max is an important number for you to know and understand.” Pear expressed its purpose in renovating the app was to distill all motivational and tracking tools into one place, making it easier to train smarter and let individuals view their fitness goals with greater clarity and focus.

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A i s l e Ta l k Cabela’s added sportscaster Eva Shockey to its pro staff roster of brand ambassadors. Callaway Golf Co. appointed former golf pro and marketing executive Linda B. Segre to its board of directors.

Safilo Group's NYC Showroom

Safilo Group S.p.A. North American Sales Slow Significantly Safilo Group S.p.A. reported its sales growth in North America, where it is building a Global Sports and Outdoor Lifestyle segment around its Smith brand, slowed significantly in currency-neutral terms in the second quarter. The Italian company reported North American revenues grew 23.5 percent to €137.6 million ($152 mm) in the second quarter ended June 30, an increase of just 0.8 percent in currency-neutral (c-n) terms. That compares with growth of 25.1 percent (2.9 percent c-n) in the first quarter. Sales at the 143-store Solstice retail chain grew 17.1 percent (-5.3 percent c-n) to €27.2 million ($30 mm), despite a net increase of 13 stores from a year earlier. Wholesale revenues grew 25.2 percent (2.4 percent c-n) on top of strong but undisclosed growth a year earlier. Safilo Wholesale revenues include sales of more sunglass, prescription frames and sports goggles under more than two dozen owned and licensed brands, made to departments stores, fashion boutiques, sporting goods and other retailers. Globally, Safilo earned 66 percent of its revenue in the quarter, or about $266 million, from sunglasses, up from nearly 61 percent from the second quarter of 2014. The company did not break out figures for Sports products sales, which accounted for 4.1 percent, or €12.7 million in revenue in the year ago quarter. Safilo has been shifting key Smith design and marketing managers to Portland, OR, to staff a new global design studio for sports and outdoor eyewear since last fall when it began folding Smith into its North American subsidiary. Safilo said the consolidation would enable it to redirect millions of dollars annually toward growing the Smith brand on a global scale and building a Global Sports and Outdoor lifestyle segment. Safilo has since consolidated its distribution center in Parsippany, NJ into its Denver, CO, distribution hub. The company is also scouting locations for a new U.S. headquarters closer to its showroom in New York City. In addition to Smith, Safilo owns the Carrera, Polaroid, Safilo and Oxydo brands. It earns the bulk of its sales providing sunglasses, eyewear and frames under licensed fashion brands such as Dior, Fendi and Gucci, primarily to department stores and fashion boutiques. ■

Competitor Group Inc. (CGI) and Brooks Running Company announced a sponsorship extension through 2020. The continued partnership, which began in 2010, designates Brooks as the official running footwear, apparel and sports bra of the Rock ‘n’ Roll Marathon Series. ElliptiGO Inc., creator of the world’s first elliptical bicycle, hired Raphael Weishaupt as VP of Global Marketing. Iconix Brand Group Inc. reported Neil Cole is stepping down from his positions as CEO, Chairman and President and as a member of the board of directors. Cole has agreed to serve as a special advisor. L.L.Bean is opening of its first Kansas store, scheduled for November 2015. NICS firearm background checks totaled 1,600,832 during July versus 1,402,288 a year ago, a gain of 14.2 percent. Nike signed Karl-Anthony Towns and D’Angelo Russell, the top two picks of the recent NBA draft, to endorsement deals. Pelican International Inc., the Canadian manufacturer of kayaks and recreational boats, appointed Marie-Christine Piedboeuf as President, effective September 1, 2015. Polartec LLC announced it had recycled its billionth bottle. Smith, the maker of eyewear, goggles and helmets, appointed Ben “Benny” Cruickshank as Sport Channel Communications Manager and Tim Weisser as West Coast Sales Manager for its Sports/Outdoor Lifestyle channel. The Buckle Inc. reported comparable store net sales decreased 8.1 percent in July. The International Olympic Committee officially recognized the World Flying Disc Federation (WFDF), including the game of ultimate Frisbee. Zumiez Inc. said it now expects EPS during the second quarter to be slightly below its previously announced guidance of 12 cents a share while reporting a 7.6 percent drop in July’s same-store sales.