March 2016 brand editorial:
Press Contact: Kate Gaeir kate@akimbopr.com | 206.334.0863
Total seen monthly circulation: + 8,747,365 Total seen circulation year to date: + 36,087,594 Snow
espnW.com - Pointe Helmet - 322,641 Outside.com - Sidekick Helmet - 531,113 SKI Magazine - Vantage & I/O Goggle Woolrich Collab - 365,546 Transworld Business - ChromaPop Snow Lenses - 141,938
Sunglasses
Competitor - Ramona - 694,096 Eyecare Business - Guide’s Choice, Drake - 40,014 Jay Peak - Drake - unavailable SKI Magazine - Ramona - 365,546 TheManual - Elite ChromaPop lenses - 93,093 Vision Care Product News - Lowdown with ChromaPop - 37,086 Women’s Running - Colette - 87,994
Bike / Performance
Gear Patrol - Overtake - 1,091,962 Men’s Journal - Squad MTB - 763,033 Singtrack - Squad MTB - 1,500,000
Fish
Fish Alaska - Guide’s Choice (*Editor’s Choice) - 35,000 Marlin - Colson, Challis - 39,806 Outdoor Canada - Captain’s Choice - 1,400,000
Optical
Eyecessorize - New Releases - 46,291 Eyecare Business - Smith RX Lab - 40,014 Gear Caster - Smith RX Lab - 27,816 Invision - Smith RX Lab - 17,410 Malakye - Smith RX Lab - 222,774 ShopEatSurf - Smith RX Lab - 95,543 Snowboarding.com - Smith RX Lab - 96,692 Transworld Business - Smith RX Lab - 141,938 Vision Monday - Smith RX Lab - 67,647
Corporate News
ShopEatSurf - Smith Business Recap - 95,543 Transworld Business - E. Carlson Interview - 141,938
Surf
Invision - Leo Announcement - 17,410 ShopEatSurf - Leo Announcement - 95,543 Transworld Business - Leo Annoucement - 141,938
ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group.
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competitor
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MARCH 2016
| MARCH 2 016
RUNNING GEAR GUIDE Road Shoes | Trail Shoes Wearable Tech | Hats Hydration Packs Sunglasses | Socks
2016 RUNNING GEAR GUIDE
| And More!
CLICK HERE for even more gear that didn’t make our magazine.
Click here to learn how to train for your first half marathon.
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2/18/16 11:13 AM
outfits 14
Running gear isn’t just about feeling good anymore; it’s about looking good too. And popular brands such as Lululemon and Athleta are taking the season’s most fashionable trends in patterns, colors and design aesthetics and translating them into functional athletic wear. For spring, heading into summer, it’s all about bright colors that pop—and the Smith Optics Ramona Sunglasses ($89) in a translucent lemon with a rounded, feminine frame not only accent an outfit, the no-slip rubber nose pads and wraparound arms also secure them in place during a run. Lululemon’s In Flux Jacket ($128) comes in a variety of bold hues, including a deep berry red, and is constructed of light, stretchy, sweatwicking Luon fiber. A high-necked, striped Tracksmith Grayboy Tank ($52) echoes a classic cotton/rayon blend, featuring a more modern cut. Underneath it all, the Oiselle Hi Low Bra ($54) showcases a unique open back design that doubles as a useful way to tuck in a heart rate monitor above the chest. Athleta’s Tropical Sonar Capri ($74) gives off a laid-back island vibe, hugging the body in all the right places. At the foundation of it all, the New Balance Vazee Coast ($80) performs like a lightweight speed trainer but can be worn as a casual, everyday sneaker. ou t fi t d esi g n ed By E m i ly P o l ache k
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photo: Nick Nacca
fashionably fast
2/11/16 6:52 PM
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