DECEMBER 2014 BRAND EDITORIAL total seen monthly circulation: + 3 7 , 0 9 9 , 6 7 9 total seen circulation year to date: + 4 0 2 , 0 7 2 , 7 1 4 SELECT SEEN BRAND C O V E R A G E / C I R C U L AT I O N 1. Wired.com - I/O Recon - 16,542,317 2. PopSugar.com - Forefront - 2,118,756 3. Nat’l Geographic Adventure - I/O 7 - 4,445,000 4. Twitter: Richard Branson - Transit - 4,930,000 5. USA Today - I/O 7 - 3,255,157 6. Cool Hunting - Overtake - 4,276,735 7. Gear Junkie - Asana - 160,075 8. Elevation Outdoors - Facet - 40,000 9. Active Junky - I/O 7, Maze - 300,000 10. Momtrends.com - Daredevil - 65,000 11. Eyecessorize - Pryce - 59,589 12. Mountain Magazine - Camber - 125,000 13. Backcountry Magazine - Camber, I/O 7, Dragstrip - 24,596
PRESS CONTACT: Cassie Abel cassie@smithoptics.com | 208.727.6593 Kate Gaeir kate@kategaeir.com | 206.334.0863
TOP PITCHES OF THE MONTH * 1. Fitness - Axle, Asana 2. ROAD - Overtake 3. Maxim.com - I/O 7, Outlier XL, 50th Anniversary 4. DailyBurn.com - Compass, I/O 7 5. Cult of Mac - I/O 7 6. Supercompressor - I/O 7 7. 20/20 - I/O 7, Squad, Showcase OTG 8. Vision Care Product News - Abram, Pryce, Durant 9. EnVue - ChromaPop 10. Triathlete Magazine - Colette, Wayward, Rebel, etc 11. Marlin Magazine - Dockside 12. Salt Water Sportsman - Dragstrip 13. Men’s Journal - Outlier XL 14. SKI - Audible, Lowdown XL
14. 20/20 - Clayton (Scotty Lago) 49,524
15. Triathlon Canada - Parallel
15. Snowboard Canada Women’s Annual - I/O 7 - 70,000
16. Wall Street Journal - I/O 7, Camber, Compass
16. Sunglasses - ChromaPop - 19,382
17. DailyBurn.com - Questa, Rebel
17. Mt. Baker Experience - Spherical Goggles - 40,000
18. Run Oregeon - Asana
18. PezCycling News - Overtake - 152,905
19. RunHaven.com - Arena Max
19. Procycling - Overtake - unavailable
20. New England on the Fly - Dolen
20. Range.com - 50th Anniversary - 20,000
21. GearGenius.com - I/O 7
21. SlowTwitch.com - Arena - unavailable
22. Outdoor Sports Guide - I/O 7
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com *Please note that a pitch does not guarantee that the above mentioned product will appear in print.
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