2015 Smith February Editorial Coverage Report by Smith

February 2015 brand editorial:

Total seen monthly circulation: + 43,007,597 Total seen circulation year to date: + 75,648,159

Press Contact: Cassie Abel cassie@smithoptics.com | 208.727.6593 Press Contact: Kate Gaeir kate@kategaeir.com | 206.334.0863

Select seen brand coverage/circulation

Top pitches of the month*

1. Playboy.com - Smith x Woolrich Vantage Helmet - 9,722,106 2. StyleBistro.com - I/OS Goggle - 4,800,000 3. Maxim.com - Clayton - 3,937,522 4. Natâ&#x20AC;&#x2122;l Geographic Adventure - Lowdown XL - 4,445,000 5. US Weekly - Scope Goggle - 1,959,784 6. Bike Radar - Pivlock Arena - 2,500,000 7. FishTrack.com - Outlier XL - 2,100,000 8. Shape - Allure Helmet - 1,638, 925 9. NorthJersey.com - Point, Pivot, Pivot Jr - 3,748,202 10. Triathlete Magazine.com - Overdrive, Arena - 664,756 11. Triathlete Magazine - Overdrive, Arena - 63,014 12. Triathlete Magazine.com - Overtake, Arena - 664,756 13. Examiner.com - Asana - 1,255,121 14. RadCollector.com - new logo - 109,936 15. SnowboardMag.com - Vice, I/O 7 - 722,432 16. SKI (Skinet.com) - Zoom, Gage - 96,157 17. Marlin Magazine - Dockside - 107,484 18. Midcurrent / Angling Trade - Dockside - 158,690 19. Organic Spa Magazine.com - Evolve Collection - 75,817 20. Eyecare Business - Lyla / Elise - 44,239 21. Outdoor Sports Guide - I/0 7 Goggle - 40,000

1. AskMen.com - Overtake, Arena Max 2. Shape - Asana, Arena 3. Muscle + Fitness Hers - Asana, Arena, Colette, Rebel 4. Examiner.com - Asana 5. Menâ&#x20AC;&#x2122;s Journal.com - ChromaPop 6. Health Magazine, Asana 7. Transworld Snowboarding - I/O 7 Goggle 8. Blister Gear Review - Vantage Helmet with MIPS, Pivot 9. Invision - Outlier XL, Lowdown XL 10. Active Gear Review.com - Wayward, Discord 11. Optical Prism Magazine - Asana, Arena Max 12. Vision Care Product News - Elite ChromaPop 13. Active.com - Arena, Asana 14. Loadoutroom.com - Frontman Elite ChromaPop 15. GrindTV - Snow Lens Article / Joe Snyder Interview 16. Eyecessorize - Questa, Rebel, Tioga 17. Vision Monday - Kevin Hyland Hire 18. REI.com Blog - Asana, Arena 19. Style of Sport - Overtake 20. SGB - Sunglasses Feature: Evolve, ChromaPop, ODS-3 21. Paste Magazine - Audible

ABOUT SMITH: Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything. Smith is part of Safilo Group. *Please note that a pitch does not guarantee that the above mentioned product will appear in print.

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For full review visit: http://bustedwallet.com/smith-variance-snow-helmet-gear-review/

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STEAL ME!

WESTJETMAGAZINE.COM | FEBRUARY 2015

WESTJETMAGAZINE ARTICLES DE FOND EN FRANÇAIS

DREAM

WEDDINGS THE BEST SPOTS FOR SAYING I DO

PLUS BERMUDA GRAND CAYMAN MOLOKAI QUEBEC CITY

SEEK

Pictured: Woodies, Woodfarer Sunglasses US$55, woodies. com, photo by Lyall Aston

GEAR 17 HOTELS 20 WINTER GETAWAYS 22 BUSINESS TRIPPER 24

UNDER COVER ... 4 KILLER LOOKS

VonZipper Edison Sunglasses $140, vonzipper.com FEB RUARY 2015 WE STJ E T.CO M

Farmfresh Commodore Sunglasses $150, available at Spareparts and befarmfresh.com

Smith Optics Cheetah Sunglasses $110, smithoptics.ca

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ISSUE 1509 MARCH 2, 2015

The Weekly Digital Magazine for the Active Lifestyle Market

MOVERS & SHAKERS Adidas announced partnerships with 16 of the top NFL prospects including quarterback Brett Hundley of UCLA, wide receivers DeVante Parker of Louisville, Kevin White of West Virginia, Dorial Green-Beckham of Missouri, Phillip Dorsett of Miami, FL, and Tyler CLICK TO PLAY

Lockett of Kansas State. Anta Sports Products Limited, Chinese

Skechers Q&A with Ringo Starr

athletic footwear maker, signed an endorsement contract with Klay Thomson, star-shooting guard of the Golden State Warriors.

Joining Pete Rose, Joe Namath, Joe Montana and Brooke Burke, Skechers USA recently added Ringo Starr, legendary drummer from The Beatles, as its latest model. Starr will be featured in Skechers’ global Relaxed Fit marketing campaign that will include print, broadcast and digital elements and will run through 2016. Here, a Q&A with Starr provided by Skechers. You’ve been very selective about brand partnerships. What is it about Skechers that struck a chord with you? I’m still a working musician, I’m still on tour, I’ve done commercials. I saw lots of ads for Skechers that were really bright, young and fresh. I’ve always enjoyed those commercials, and now I’m enjoying the shoes! I love to be relaxed and I’m wearing the shoes because they’re comfortable. You’ve had a long and successful career in the music business. How do you stay calm and cool working in such an unpredictable and competitive industry? I think my demeanor is relaxed. I don’t get too crazy. I’m fulfilling the dream I had when I was 13 years old to be a drummer, and I’m still doing what I love to do. I love to play live and every night I go on stage I love the audience, they know that and they love me. So, it’s a love fest. You’re wearing Skechers Relaxed Fit shoes in this campaign. What are your favorite ways to relax? I don’t know why people think because you’re a well-known pop star that we relax differently. We don’t. We hang out at home, we

have dinner, we go to the movies. I like to sit on a beach in the sun and listen to the waves. But you can’t do that every day can you? You’ve been an advocate for many philanthropic causes. What inspired you to create your own charitable organization, The Lotus Foundation? I wanted to take the initiative, rather than waiting for invitations, and support something that could make a difference in people’s lives. We covered all the startup costs for three years (phone bills, rent) to take the weight off so The Lotus Foundation could become established. We support a wide range of causes from clean water aid to providing wheelchair access for a handicapped child. Tell us about your new album and tour coming up in 2015. I start the tour on February 11 and we’re dividing it into three parts: America, South America (Chile, Brazil, Argentina, Mexico City), then back to America. I love touring, but nobody loves getting on the plane, the bus, the car… whatever gets you to the gig. But once you’re there, it’s all worth it. On March 31 the new record will be out, Postcards from Paradise, that I’ve been working on all of last year. I made it in L.A. at home in my guesthouse. I do basic tracks, then invite writers to come and join me and we write songs… from Van Dyke Parks to Richard Marx and Todd Rundgren. I just have fun. I love hanging out with musicians and have the excuse if we’re writing a song and then we play. So that’s what’s happening in my life right now. Peace and Love.

Crocs, Inc. hired David Thomson as SVP, General Manager, of the company's Asia, Africa and Middle East region. Dorel Sports named Bob Kmoch as President of its Pacific Cycle Group operating division, where he has been serving in a dual role as both interim President and CFO. Ecco signed LPGA Tour players Jennifer Johnson, Pernilla Lindberg, Sadena Parks, Kendall Dye and Therese Koelbaek. Gerber welcomed Brad Webb as its new VP of Sales. Webb was most recently VP of Sales Operations with Plano Synergy. Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation, named Michael Zlaket as President and CEO. Zlaket will succeed Robert Parish, who is leaving the company to pursue other opportunities. Safilo Group appointed Kevin Hyland North American Sport Channel Sales Leader responsible for channel sales of the Group’s sports and outdoor lifestyle brands including Smith and Suncloud by Polaroid.

MARCH 2, 2015 | SGBWeekly.com

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