Smith Global Brand Editorial Coverage - March 2024 by Smith

Global Brand Editorial Coverage Report

March 2024

Contents Summary 3 SNOW 6 SUNGLASS 23 BIKE 44 BRAND NEWS 69 Global Brand Editorial Coverage Report 2

Summary

Global Brand Editorial Coverage Report 3

Pieces of Coverage

Total number of online, oine and social clips in this book

2.97B

YTD Audience

A rolling sum for 2024 of audience gures for all outlets featuring coverage

797M

Audience

Combined total of publication-wide audience gures for all outlets featuring coverage

Global Brand Editorial Coverage Report 4

Global Brand Editorial Coverage Report 5

SNOW

15 pieces

Global Brand Editorial Coverage Report 6

England Ski Journal United States 18.4K Unique Visits Provided by March 28, 2024 • ONLINE Ski goggles check list: New gear that can work for you skijournal.com/ski-goggles-check-list-new… 4D MAG Goggle Global Brand Editorial Coverage Report 7

New

Powder United States 1.7M Unique Visits Provided by March 07, 2024 • ONLINE Making the Most of Spring-Like Conditions in Jacks… powder.com/destinations/spring-like-con… 4D

Global Brand Editorial Coverage Report 8

MAG Goggle, Summit Helmet

CNN United States 113M Unique Visits Provided by March 21, 2024 • ONLINE The best aordable ski gear for beginners: Everythin… cnn.com/cnn-underscored/reviews/best-a… Cascade, Frontier Goggles Global Brand Editorial Coverage Report 9

Global Brand Editorial Coverage Report 10

The Tech Edvocate United States 335K Unique Visits Provided by March 13, 2024 • ONLINE 10 Best Ski Goggles Replacement Lenses for 2024 thetechedvocate.org/10-best-ski-goggles… ChromaPop Snow Lenses Global Brand Editorial Coverage Report 11

CNN

113M Unique Visits Provided by March 25

2024 • ONLINE The best snowboard helmets in 2024, tried and tested cnn.com/cnn-underscored/reviews/best-s…

Helmet Global Brand Editorial Coverage Report 12

United States

Method

Yahoo United States 408M Unique Visits Provided by March 25, 2024 • ONLINE The best snowboard helmets in 2024, tried and tested yahoo.com/lifestyle/best-snowboard-hel… Method Helmet Global Brand Editorial Coverage Report 13

Men's Journal United States 6.29M Unique Visits Provided by March 23, 2024 • ONLINE The Coolest Pieces of Gear We Tested This Week mensjournal.com/gear/best-new-gear-co… Method Helmet Global Brand Editorial Coverage Report 14

Snowboarding Days

Kingdom 6.57K Subscribers March 01, 2024 • YOUTUBE Ultimate Protection? Smith Method MIPS Helmet FULL Revie… youtube.com/watch?v=VCoMpKNw5aU Method Helmet in Oyuki Global Brand Editorial Coverage Report 15

United

Patrol

3.34M

Provided by March 01, 2024 • ONLINE Idaho's Brundage Mountain Resort Is a Secret Powder… gearpatrol.com/outdoors/brundage-moun… Method

Global Brand Editorial Coverage Report 16

Gear

United States

Unique Visits

Helmet, 4D MAG Goggle

AspenTimes.com United States 164K Unique Visits Provided by March 03, 2024 • ONLINE Outtted: Skiing favorites aspentimes.com/news/outtted-skiing-fav… Method Helmet, 4D MAG Goggle Global Brand Editorial Coverage Report 17

allinsegna

Unique

Provided

ONLINE Per una

all

dell

Solobike.it Italy

.09K

Visits

by March 28, 2024 •

Pasqua

'insegna

'outdoor solobike.it/per-una-pasqua-

-del…

Global Brand Editorial Coverage Report 18

Rhythm Goggle

Provided by March 04, 2024 •

sportoutdoor24.it/sport/sport-invernali/ch…

101K

SportOutdoor24 Italy

Unique Visits

Che maschera da sci scegliere

ONLINE

Global Brand Editorial Coverage Report 19

Smith Snow Goggles

United States

theinertia.com/gear/smith-squad-imprint-s… Squad Imprint 3D Goggle

The Inertia

791K

Unique Visits Provided by March 12, 2024 • ONLINE Smith Squad Imprint Goggles Review

Global Brand Editorial Coverage Report 20

Magazine United States 37.1K Unique Visits Provided by March 05, 2024 • ONLINE Gearbox: 2024 Helmets backcountrymagazine.com/gear/gearbox…

Backcountry

Global Brand Editorial Coverage Report 21

Summit Helmet

Snowboard Canada Magazine Canada 131 Unique Visits Provided by March 08, 2024 • ONLINE Gear Guide 2024Snowboard Canada Magazine snowboardcanada.com/gear-guide-2024/ Venture Sunglass, Squad MAG Goggle Global Brand Editorial Coverage Report 22

SUNGLASS

17 pieces

Global Brand Editorial Coverage Report 23

Outside Online United States 3.31M Unique Visits Provided by March 21, 2024 • ONLINE The 14 Best Sunglasses for Every Outdoor Activity outsideonline.com/outdoor-gear/clothing…

Global Brand Editorial Coverage Report 24

Mono Lake Sunglass

Esquire

China 1.85M Circulation March

2024 • PRINT

China

01,

Fashion Shoot featuring Mono Lake Sunglass

Global Brand Editorial Coverage Report 25

Mono Lake Sunglass

United States

Fish Alaska

10K

Circulation

Editor's Choice Awards 2024

March 01, 2024 • PRINT

Global Brand Editorial Coverage Report 26

Guide’s Choice Sunglass

Global Brand Editorial Coverage Report 27

United States

Fishing Tackle Retailer

35K Circulation March

2024 • PRINT Best New Eyewear of 2024

15,

Global Brand Editorial Coverage Report 28

Hookset with ChromaPop Glass Polarchromic Lenses

Global Brand Editorial Coverage Report 29

Global Brand Editorial Coverage Report 30

United States

GearJunkie

Provided by

ONLINE The Best Fishing Sunglasses of 2024 gearjunkie

best

Guide’s Choice Global Brand Editorial Coverage Report 31

.75M Unique Visits

March 29, 2024 •

.com/outdoor/hunt-sh/

…

Yahoo United States 408M Unique Visits Provided by March 29, 2024 • ONLINE The Best Fishing Sunglasses of 2024 yahoo.com/lifestyle/best-shing-sunglass… Guide’s Choice Global Brand Editorial Coverage Report 32

Innovation & Tech Today United States 25.6K Unique Visits Provided by March 20, 2024 • ONLINE Gear Up for Spring 2024: The Best New Gadgets You Need… innotechtoday.com/gear-up-for-spring-20… Hookset with CP Glass Polarchromic Global Brand Editorial Coverage Report 33

Tribune France France 187K Unique Visits Provided by March 21, 2024 • ONLINE Les Meilleurs Nouveaux Gadgets Dont Vous Avez… fr.techtribune.net/d2/smartphones/les-me… Hookset with CP Glass Polarchromic Global Brand Editorial Coverage Report 34

Tech

States 1.75M Unique Visits Provided by March 20, 2024 • ONLINE DIY Fly Fishing the Tropics: A NoNonsense Gear List… gearjunkie.com/outdoor/hunt-sh/diy-y… Smith Low Light Fishing Lenses Global Brand Editorial Coverage Report 35

GearJunkie United

Yahoo United States 408M Unique Visits Provided by March 20, 2024 • ONLINE DIY Fly Fishing the Tropics: A NoNonsense Gear List… yahoo.com/lifestyle/diy-y-shing-tropics… Smith Low Light Fishing Lenses Global Brand Editorial Coverage Report 36

The Tech Edvocate United States 335K Unique Visits Provided by March 18, 2024 • ONLINE 10 Best Prescription Sunglasses for 2024 thetechedvocate.org/10-best-prescription… Lowdown 2 RX

Global Brand Editorial Coverage Report 37

Sunglass

MSN United States 132M Unique Visits Provided by March 13, 2024 • ONLINE 5 polarized sunglasses under $150 for clear vision… msn.com/en-us/shopping/buying-guide?p…

Global Brand Editorial Coverage Report 38

Lowdown 2 Sunglass

Corriere della Sera

Unique Visits Provided by March

ONLINE Protezione da raggi UV, montature robuste ed elastiche… corriere

recensioni

24 marzo 1…

Italy

.7M

13, 2024 •

.it/oerte-

Global Brand Editorial Coverage Report 39

Attack MAG Sunglass

AskMen United States 1.38M Unique Visits Provided by March 12, 2024 • ONLINE Train in Comfort & Style With Our Favorite Workout… askmen.com/tness/workout/tness-awar…

Global Brand Editorial Coverage Report 40

Reverb Sunglass

For Men Magazine Italy March 01, 2024 • PRINT 2024 Winter

Round

Trends

Global Brand Editorial Coverage Report 41

Pursuit Sunglass

Mountain Weekly News: Trusted Reviews for Outdoor Gear United States 28.5K Unique Visits Provided by March 13, 2024 • ONLINE Smith Venture Sunglasses Review mtnweekly.com/reviews/smith-venture-ch… Venture Sunglass Global Brand Editorial Coverage Report 42

The Wading List Germany 2.83K Unique Visits Provided by March 07, 2024 • ONLINE Smith Venture Sunglasses thewadinglist.com/retro-chique-meets-mo…

Global Brand Editorial Coverage Report 43

Venture Sunglass

BIKE

23 pieces

Global Brand Editorial Coverage Report 44

bikefortrade

Unique Visits Provided by March 11, 2024 • ONLINE Tra novit e grandi classici di Smith per la SS 24 bikefortrade

sport

press

2024

11/smi…

Global Brand Editorial Coverage Report 45

Italy

.22K

Bike 2024 Collection

365mountainbike

06K Unique Visits Provided by March 04, 2024 • ONLINE Caschi Smith Optics: ecco alcune novità interessanti 2024 365mountainbike.it/news/caschi-smith-op… Bike

Global Brand Editorial Coverage Report 46

Italy

2024 Collection

The Digital Club Italy 65 Unique Visits Provided by March 17, 2024 • ONLINE Smith Optics: Sda ogni limite con l’innovazione alla tu… thedigitalclub.it/smith-optics-sda-ogni-li… Bike

Global Brand Editorial Coverage Report 47

2024 Collection

Storie Di Eccellenza

Italy 13.2K Unique Visits

Provided by March 18, 2024 • ONLINE

La festa del papà -

Storie Di Eccellenza

storiedieccellenza.it/la-festa-del-papa/

Global Brand Editorial Coverage Report 48

Mainline Helmet, Vert Pivlock

125K Unique Visits Provided by March

2024

ONLINE Smith Unveils Cutting-Edge Bike Helmets For 2024

Smith 2024 Bike Collection Global Brand Editorial Coverage Report 49

IMBOLDN United States

22,

•

imboldn.com/smith-2024-bike-helmets/

4ActionSport

6K Unique Visits Provided by March 04, 2024 • ONLINE Smith Optics 2024: novità e riconferme per caschi e occhiali… 4actionsport

it/smith-optics-caschi-e-occh…

Italy

Global Brand Editorial Coverage Report 50

Smith 2024 Bike Collection

38.7K Circulation March 14, 2024 • PRINT

Girl Camper Magazine United States

Mountain Biking for Beginners

Global Brand Editorial Coverage Report 51

Bobcat Sunglass, Engage Helmet

Global Brand Editorial Coverage Report 52

United States 498K Unique Visits Provided by March 15, 2024 • ONLINE Friday Debrief: Modular Cockpits, New Ogre, Cargo… bikepacking.com/news/friday-debrief-108/ Payroll Helmet Global Brand Editorial Coverage Report 53

BIKEPACKING.com

Bike Perfect United States 181K Unique Visits Provided by March 14, 2024 • ONLINE The new Smith Payroll MTB helmet comes loaded with… bikeperfect.com/news/the-new-smith-pay… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 54

Yahoo Sports United States 23M Unique Visits Provided by March 14, 2024 • ONLINE The new Smith Payroll MTB helmet comes loaded with… sports.yahoo.com/smith-payroll-mtb-helm… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 55

The MTB Lab United States 4.1K Unique Visits Provided by March 13, 2024 • ONLINE Smith Unveils New Trail-Focused Payroll Helmet themtblab.com/2024/03/smith-unveils-ne… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 56

United States 71.7K Unique Visits Provided by March 14, 2024 • ONLINE FIRST IMPRESSIONS: ALL NEW SMITH PAYROLL MOUNTAI… mbaction.com/rst-impressions-all-new-s… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 57

Mountain Bike Action Magazine

525K Unique Visits Provided by March 17

2024 • ONLINE Smith Payroll Doles Out Trail MTB Helmet with MIPS, Koroyd &… bikerumor

smith

payroll

out-tra… Payroll

Global Brand Editorial Coverage Report 58

BikeRumor United States

.com/

-doles-

Helmet with Aleck CS Sensor

Yahoo United States 408M Unique Visits Provided by March 17, 2024 • ONLINE Smith Payroll Doles Out Trail MTB Helmet with MIPS, Koroyd &… yahoo.com/lifestyle/smith-payroll-doles-tr… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 59

United States

Media

SGB

Smith Unveils New Trail

Focused Payroll Helmet

Global Brand Editorial Coverage Report 60

.7K Unique Visits Provided by March 14, 2024 • ONLINE

sgbonline.com/pressrelease/smith-unveil… Payroll Helmet with Aleck CS Sensor

Malakye

Unique

Provided by March

2024

ONLINE Smith Unveils New Trail Focused Payroll Helmet malakye

com/news/smith-unveils-new-trai… Payroll

Global Brand Editorial Coverage Report 61

United States 14.7K

Visits

14,

•

Helmet with Aleck CS Sensor

Bikelive Italy 10.5K Unique Visits Provided by March 14, 2024 • ONLINE Casque Smith Payroll | Bikelive - L'actu 100 % VTT bikelive.com/casque-smith-payroll/ Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 62

Engearment

19.7K Unique Visits Provided by March 14, 2024 • ONLINE New Smith Payroll Helmet - MIPS and CPSC, CE EN 1078… engearment.com/news/new-smith-payroll… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 63

United States

Radavist

The

198K Unique Visits Provided by March 14, 2024 • ONLINE Smith Payroll MIPS Helmet theradavist.com/smith-payroll-mips-helmet/ Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 64

Outdoor Retailer's The Daily United States 38K Unique Visits Provided by March 14, 2024 • ONLINE Smith Unveils New Trail-Focused Payroll Helmet thedaily.outdoorretailer.com/news/industr… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 65

The Lunch Ride

8.53K Unique Visits Provided by March 15, 2024 • ONLINE A weekly recap of the best new road, gravel, and mountain bikes,… thelunchride.com/specialized-rockshox-m…

United States

Global Brand Editorial Coverage Report 66

Payroll Helmet with Aleck CS Sensor

Vojo

106K Unique Visits Provided by March 22, 2024 • ONLINE Nouveauté | Smith lance le casque Payroll vojomag

com

news

nouveaute

smith

lanc… Payroll

Global Brand Editorial Coverage Report 67

France

Helmet with Aleck CS Sensor

365mountainbike

Italy 9.06K Unique Visits Provided by March 15, 2024 • ONLINE Smith Payroll MIPS: Nuovo casco per Enduro/ Trail e E-MT… 365mountainbike.it/news/smith-payroll-m… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 68

BRAND NEWS

3 pieces

Global Brand Editorial Coverage Report 69

velobiz.de Germany 26.2K Unique Visits Provided by March 15, 2024 • ONLINE Smith Optics installiert eigenes Vertriebsteam für… velobiz.de/news/smith-optics-installiert-ei… New Germany Sales Representatives Global Brand Editorial Coverage Report 70

sazsport.de/hersteller/smith/smith-veraen…

SAZsport

Unique Visits Provided

ONLINE

verändert sein

Germany 15.1K

by March 18, 2024 •

Smith

Vertriebsteam in Deutschland

Global Brand Editorial Coverage Report 71

New Germany Sales Representatives

Forbes United States 76.2M Unique Visits Provided by March 20, 2024 • ONLINE Elena Hight Is Carving A Path For Women To Follow Into Big… forbes.com/sites/michellebruton/2024/03… Brand Mention - Elena Hight Feature Global Brand Editorial Coverage Report 72