Smith Global Brand Editorial Coverage - March 2024

Page 1

Global Brand Editorial Coverage Report

March 2024

Contents Summary 3 SNOW 6 SUNGLASS 23 BIKE 44 BRAND NEWS 69 Global Brand Editorial Coverage Report 2

Summary

Global Brand Editorial Coverage Report 3

Pieces of Coverage

Total number of online, oine and social clips in this book

2.97B

YTD Audience

A rolling sum for 2024 of audience gures for all outlets featuring coverage

797M

Audience

Combined total of publication-wide audience gures for all outlets featuring coverage

58
Global Brand Editorial Coverage Report 4
Global Brand Editorial Coverage Report 5

SNOW

15 pieces

Global Brand Editorial Coverage Report 6
England Ski Journal United States 18.4K Unique Visits Provided by March 28, 2024 • ONLINE Ski goggles check list: New gear that can work for you skijournal.com/ski-goggles-check-list-new… 4D MAG Goggle Global Brand Editorial Coverage Report 7
New
Powder United States 1.7M Unique Visits Provided by March 07, 2024 • ONLINE Making the Most of Spring-Like Conditions in Jacks… powder.com/destinations/spring-like-con… 4D
Global Brand Editorial Coverage Report 8
MAG Goggle, Summit Helmet
CNN United States 113M Unique Visits Provided by March 21, 2024 • ONLINE The best aordable ski gear for beginners: Everythin… cnn.com/cnn-underscored/reviews/best-a… Cascade, Frontier Goggles Global Brand Editorial Coverage Report 9
Global Brand Editorial Coverage Report 10
The Tech Edvocate United States 335K Unique Visits Provided by March 13, 2024 • ONLINE 10 Best Ski Goggles Replacement Lenses for 2024 thetechedvocate.org/10-best-ski-goggles… ChromaPop Snow Lenses Global Brand Editorial Coverage Report 11
CNN
113M Unique Visits Provided by March 25
2024 • ONLINE The best snowboard helmets in 2024, tried and tested cnn.com/cnn-underscored/reviews/best-s…
Helmet Global Brand Editorial Coverage Report 12
United States
,
Method
Yahoo United States 408M Unique Visits Provided by March 25, 2024 • ONLINE The best snowboard helmets in 2024, tried and tested yahoo.com/lifestyle/best-snowboard-hel… Method Helmet Global Brand Editorial Coverage Report 13
Men's Journal United States 6.29M Unique Visits Provided by March 23, 2024 • ONLINE The Coolest Pieces of Gear We Tested This Week mensjournal.com/gear/best-new-gear-co… Method Helmet Global Brand Editorial Coverage Report 14
Snowboarding Days
Kingdom 6.57K Subscribers March 01, 2024 • YOUTUBE Ultimate Protection? Smith Method MIPS Helmet FULL Revie… youtube.com/watch?v=VCoMpKNw5aU Method Helmet in Oyuki Global Brand Editorial Coverage Report 15
United
Patrol
3.34M
Provided by March 01, 2024 • ONLINE Idaho's Brundage Mountain Resort Is a Secret Powder… gearpatrol.com/outdoors/brundage-moun… Method
Global Brand Editorial Coverage Report 16
Gear
United States
Unique Visits
Helmet, 4D MAG Goggle
AspenTimes.com United States 164K Unique Visits Provided by March 03, 2024 • ONLINE Outtted: Skiing favorites aspentimes.com/news/outtted-skiing-fav… Method Helmet, 4D MAG Goggle Global Brand Editorial Coverage Report 17

allinsegna

4
Unique
Provided
ONLINE Per una
all
dell
Solobike.it Italy
.09K
Visits
by March 28, 2024 •
Pasqua
'insegna
'outdoor solobike.it/per-una-pasqua-
-del…
Global Brand Editorial Coverage Report 18
Rhythm Goggle

Provided by March 04, 2024 •

sportoutdoor24.it/sport/sport-invernali/ch…

101K
SportOutdoor24 Italy
Unique Visits
Che maschera da sci scegliere
ONLINE
Global Brand Editorial Coverage Report 19
Smith Snow Goggles

United States

theinertia.com/gear/smith-squad-imprint-s… Squad Imprint 3D Goggle

The Inertia
791K
Unique Visits Provided by March 12, 2024 • ONLINE Smith Squad Imprint Goggles Review
Global Brand Editorial Coverage Report 20
Magazine United States 37.1K Unique Visits Provided by March 05, 2024 • ONLINE Gearbox: 2024 Helmets backcountrymagazine.com/gear/gearbox…
Backcountry
Global Brand Editorial Coverage Report 21
Summit Helmet
Snowboard Canada Magazine Canada 131 Unique Visits Provided by March 08, 2024 • ONLINE Gear Guide 2024Snowboard Canada Magazine snowboardcanada.com/gear-guide-2024/ Venture Sunglass, Squad MAG Goggle Global Brand Editorial Coverage Report 22

SUNGLASS

17 pieces

Global Brand Editorial Coverage Report 23
Outside Online United States 3.31M Unique Visits Provided by March 21, 2024 • ONLINE The 14 Best Sunglasses for Every Outdoor Activity outsideonline.com/outdoor-gear/clothing…
Global Brand Editorial Coverage Report 24
Mono Lake Sunglass
Esquire
China 1.85M Circulation March
2024 • PRINT
China
01,
Fashion Shoot featuring Mono Lake Sunglass
Global Brand Editorial Coverage Report 25
Mono Lake Sunglass

United States

Fish Alaska
10K
Circulation
Editor's Choice Awards 2024
March 01, 2024 • PRINT
Global Brand Editorial Coverage Report 26
Guide’s Choice Sunglass
Global Brand Editorial Coverage Report 27

United States

Fishing Tackle Retailer
35K Circulation March
2024 • PRINT Best New Eyewear of 2024
15,
Global Brand Editorial Coverage Report 28
Hookset with ChromaPop Glass Polarchromic Lenses
Global Brand Editorial Coverage Report 29
Global Brand Editorial Coverage Report 30

United States

GearJunkie
1
Provided by
ONLINE The Best Fishing Sunglasses of 2024 gearjunkie
best
s
Guide’s Choice Global Brand Editorial Coverage Report 31
.75M Unique Visits
March 29, 2024 •
.com/outdoor/hunt-sh/
-
Yahoo United States 408M Unique Visits Provided by March 29, 2024 • ONLINE The Best Fishing Sunglasses of 2024 yahoo.com/lifestyle/best-shing-sunglass… Guide’s Choice Global Brand Editorial Coverage Report 32
Innovation & Tech Today United States 25.6K Unique Visits Provided by March 20, 2024 • ONLINE Gear Up for Spring 2024: The Best New Gadgets You Need… innotechtoday.com/gear-up-for-spring-20… Hookset with CP Glass Polarchromic Global Brand Editorial Coverage Report 33
Tribune France France 187K Unique Visits Provided by March 21, 2024 • ONLINE Les Meilleurs Nouveaux Gadgets Dont Vous Avez… fr.techtribune.net/d2/smartphones/les-me… Hookset with CP Glass Polarchromic Global Brand Editorial Coverage Report 34
Tech
States 1.75M Unique Visits Provided by March 20, 2024 • ONLINE DIY Fly Fishing the Tropics: A NoNonsense Gear List… gearjunkie.com/outdoor/hunt-sh/diy-y… Smith Low Light Fishing Lenses Global Brand Editorial Coverage Report 35
GearJunkie United
Yahoo United States 408M Unique Visits Provided by March 20, 2024 • ONLINE DIY Fly Fishing the Tropics: A NoNonsense Gear List… yahoo.com/lifestyle/diy-y-shing-tropics… Smith Low Light Fishing Lenses Global Brand Editorial Coverage Report 36
The Tech Edvocate United States 335K Unique Visits Provided by March 18, 2024 • ONLINE 10 Best Prescription Sunglasses for 2024 thetechedvocate.org/10-best-prescription… Lowdown 2 RX
Global Brand Editorial Coverage Report 37
Sunglass
MSN United States 132M Unique Visits Provided by March 13, 2024 • ONLINE 5 polarized sunglasses under $150 for clear vision… msn.com/en-us/shopping/buying-guide?p…
Global Brand Editorial Coverage Report 38
Lowdown 2 Sunglass

Corriere della Sera

20
Unique Visits Provided by March
ONLINE Protezione da raggi UV, montature robuste ed elastiche… corriere
recensioni
24 marzo 1…
Italy
.7M
13, 2024 •
.it/oerte-
/
Global Brand Editorial Coverage Report 39
Attack MAG Sunglass
AskMen United States 1.38M Unique Visits Provided by March 12, 2024 • ONLINE Train in Comfort & Style With Our Favorite Workout… askmen.com/tness/workout/tness-awar…
Global Brand Editorial Coverage Report 40
Reverb Sunglass
For Men Magazine Italy March 01, 2024 • PRINT 2024 Winter
Round
Trends
Up
Global Brand Editorial Coverage Report 41
Pursuit Sunglass
Mountain Weekly News: Trusted Reviews for Outdoor Gear United States 28.5K Unique Visits Provided by March 13, 2024 • ONLINE Smith Venture Sunglasses Review mtnweekly.com/reviews/smith-venture-ch… Venture Sunglass Global Brand Editorial Coverage Report 42
The Wading List Germany 2.83K Unique Visits Provided by March 07, 2024 • ONLINE Smith Venture Sunglasses thewadinglist.com/retro-chique-meets-mo…
Global Brand Editorial Coverage Report 43
Venture Sunglass

BIKE

23 pieces

Global Brand Editorial Coverage Report 44
bikefortrade
3
Unique Visits Provided by March 11, 2024 • ONLINE Tra novit e grandi classici di Smith per la SS 24 bikefortrade
sport
press
it
2024
03
11/smi…
Global Brand Editorial Coverage Report 45
Italy
.22K
.
-
.
/
/
/
Bike 2024 Collection

365mountainbike

9
06K Unique Visits Provided by March 04, 2024 • ONLINE Caschi Smith Optics: ecco alcune novità interessanti 2024 365mountainbike.it/news/caschi-smith-op… Bike
Global Brand Editorial Coverage Report 46
Italy
.
2024 Collection
The Digital Club Italy 65 Unique Visits Provided by March 17, 2024 • ONLINE Smith Optics: Sda ogni limite con l’innovazione alla tu… thedigitalclub.it/smith-optics-sda-ogni-li… Bike
Global Brand Editorial Coverage Report 47
2024 Collection

Storie Di Eccellenza

Italy 13.2K Unique Visits

Provided by March 18, 2024 • ONLINE

La festa del papà -

Storie Di Eccellenza

storiedieccellenza.it/la-festa-del-papa/

Global Brand Editorial Coverage Report 48
Mainline Helmet, Vert Pivlock
125K Unique Visits Provided by March
2024
ONLINE Smith Unveils Cutting-Edge Bike Helmets For 2024
Smith 2024 Bike Collection Global Brand Editorial Coverage Report 49
IMBOLDN United States
22,
imboldn.com/smith-2024-bike-helmets/
4ActionSport
27
6K Unique Visits Provided by March 04, 2024 • ONLINE Smith Optics 2024: novità e riconferme per caschi e occhiali… 4actionsport
it/smith-optics-caschi-e-occh…
Italy
.
.
Global Brand Editorial Coverage Report 50
Smith 2024 Bike Collection
38.7K Circulation March 14, 2024 • PRINT
Girl Camper Magazine United States
Mountain Biking for Beginners
Global Brand Editorial Coverage Report 51
Bobcat Sunglass, Engage Helmet
Global Brand Editorial Coverage Report 52
United States 498K Unique Visits Provided by March 15, 2024 • ONLINE Friday Debrief: Modular Cockpits, New Ogre, Cargo… bikepacking.com/news/friday-debrief-108/ Payroll Helmet Global Brand Editorial Coverage Report 53
BIKEPACKING.com
Bike Perfect United States 181K Unique Visits Provided by March 14, 2024 • ONLINE The new Smith Payroll MTB helmet comes loaded with… bikeperfect.com/news/the-new-smith-pay… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 54
Yahoo Sports United States 23M Unique Visits Provided by March 14, 2024 • ONLINE The new Smith Payroll MTB helmet comes loaded with… sports.yahoo.com/smith-payroll-mtb-helm… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 55
The MTB Lab United States 4.1K Unique Visits Provided by March 13, 2024 • ONLINE Smith Unveils New Trail-Focused Payroll Helmet themtblab.com/2024/03/smith-unveils-ne… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 56
United States 71.7K Unique Visits Provided by March 14, 2024 • ONLINE FIRST IMPRESSIONS: ALL NEW SMITH PAYROLL MOUNTAI… mbaction.com/rst-impressions-all-new-s… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 57
Mountain Bike Action Magazine
525K Unique Visits Provided by March 17
2024 • ONLINE Smith Payroll Doles Out Trail MTB Helmet with MIPS, Koroyd &… bikerumor
smith
payroll
out-tra… Payroll
Global Brand Editorial Coverage Report 58
BikeRumor United States
,
.com/
-
-doles-
Helmet with Aleck CS Sensor
Yahoo United States 408M Unique Visits Provided by March 17, 2024 • ONLINE Smith Payroll Doles Out Trail MTB Helmet with MIPS, Koroyd &… yahoo.com/lifestyle/smith-payroll-doles-tr… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 59

United States

Media
SGB
83
Smith Unveils New Trail
Focused Payroll Helmet
Global Brand Editorial Coverage Report 60
.7K Unique Visits Provided by March 14, 2024 • ONLINE
-
sgbonline.com/pressrelease/smith-unveil… Payroll Helmet with Aleck CS Sensor
Malakye
Unique
Provided by March
2024
ONLINE Smith Unveils New Trail Focused Payroll Helmet malakye
com/news/smith-unveils-new-trai… Payroll
Global Brand Editorial Coverage Report 61
United States 14.7K
Visits
14,
.
Helmet with Aleck CS Sensor
Bikelive Italy 10.5K Unique Visits Provided by March 14, 2024 • ONLINE Casque Smith Payroll | Bikelive - L'actu 100 % VTT bikelive.com/casque-smith-payroll/ Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 62
Engearment
19.7K Unique Visits Provided by March 14, 2024 • ONLINE New Smith Payroll Helmet - MIPS and CPSC, CE EN 1078… engearment.com/news/new-smith-payroll… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 63
United States

United States

Radavist
The
198K Unique Visits Provided by March 14, 2024 • ONLINE Smith Payroll MIPS Helmet theradavist.com/smith-payroll-mips-helmet/ Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 64
Outdoor Retailer's The Daily United States 38K Unique Visits Provided by March 14, 2024 • ONLINE Smith Unveils New Trail-Focused Payroll Helmet thedaily.outdoorretailer.com/news/industr… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 65
The Lunch Ride
8.53K Unique Visits Provided by March 15, 2024 • ONLINE A weekly recap of the best new road, gravel, and mountain bikes,… thelunchride.com/specialized-rockshox-m…
United States
Global Brand Editorial Coverage Report 66
Payroll Helmet with Aleck CS Sensor
Vojo
106K Unique Visits Provided by March 22, 2024 • ONLINE Nouveauté | Smith lance le casque Payroll vojomag
com
news
nouveaute
smith
lanc… Payroll
Global Brand Editorial Coverage Report 67
France
.
/
/
-
-
Helmet with Aleck CS Sensor

365mountainbike

Italy 9.06K Unique Visits Provided by March 15, 2024 • ONLINE Smith Payroll MIPS: Nuovo casco per Enduro/ Trail e E-MT… 365mountainbike.it/news/smith-payroll-m… Payroll Helmet with Aleck CS Sensor Global Brand Editorial Coverage Report 68

BRAND NEWS

3 pieces

Global Brand Editorial Coverage Report 69
velobiz.de Germany 26.2K Unique Visits Provided by March 15, 2024 • ONLINE Smith Optics installiert eigenes Vertriebsteam für… velobiz.de/news/smith-optics-installiert-ei… New Germany Sales Representatives Global Brand Editorial Coverage Report 70

sazsport.de/hersteller/smith/smith-veraen…

SAZsport
Unique Visits Provided
ONLINE
verändert sein
Germany 15.1K
by March 18, 2024 •
Smith
Vertriebsteam in Deutschland
Global Brand Editorial Coverage Report 71
New Germany Sales Representatives
Forbes United States 76.2M Unique Visits Provided by March 20, 2024 • ONLINE Elena Hight Is Carving A Path For Women To Follow Into Big… forbes.com/sites/michellebruton/2024/03… Brand Mention - Elena Hight Feature Global Brand Editorial Coverage Report 72

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