February
Global Brand Editorial Coverage Report
2024
Contents Summary 3 SNOW 5 SUNGLASS 29 BIKE 37 BRAND NEWS 43 Global Brand Editorial Coverage Report 2
Summary
Global Brand Editorial Coverage Report 3
37 Pieces of Coverage
Total number of online, o ine and social clips in this book
1.3B
YTD Audience
A rolling sum for 2024 of audience gures for all outlets featuring coverage
705M Audience
Combined total of publication-wide audience gures for all outlets featuring coverage
Global Brand Editorial Coverage Report 4
SNOW
22 pieces
Global Brand Editorial Coverage Report 5
Forbes 81.5M Unique Visits Provided by March 06, 2024 • ONLINE What To Wear Skiing: A De nitive Guide To Apparel And… forbes.com/sites/forbes-personal-shoppe… Summit Helmet, Vantage Helmet, I/O MAG Goggle Global Brand Editorial Coverage Report 6
CNN 120M Unique Visits Provided by ONLINE The best ski helmets of 2024, tried and tested cnn.com/cnn-underscored/reviews/best-s…
Global Brand Editorial Coverage Report 7
Summit Helmet, Nexus Helmet
Yahoo 424M Unique Visits Provided by February 16, 2024 • ONLINE The best ski helmets of 2024, tried and tested yahoo.com/lifestyle/best-ski-helmets-202…
, Nexus
Global Brand Editorial Coverage Report 8
Summit Helmet
Helmet
One Two Ski 126 Unique Visits Provided by February 04, 2024 • ONLINE New Year New Gear onetwoski.blogspot.com/2024/02/new-y… Method Helmet / Oyuki Collab Global Brand Editorial Coverage Report 9
FeedTheHabit.com 53.1K Unique Visits Provided by February 28, 2024 • ONLINE Smith Nexus MIPS Snow Helmet Review feedthehabit.com/gear-reviews/smith-nex… Nexus Helmet Global Brand Editorial Coverage Report 10
Travel + Leisure 15.3M Unique Visits Provided by February 21, 2024 • ONLINE Travelers, Skiers, and Airport Employees Love This Fleece Ha… travelandleisure.com/carhartt- eece-two-i… Nexus Helmet Global Brand Editorial Coverage Report 11
Men's Journal 6.56M Unique Visits Provided by February 07, 2024 • ONLINE 3D Printing Will Make Your Next Pair Of Goggles Fit Even… mensjournal.com/pursuits/out-of-the-o c… Imprint 3D Goggles Global Brand Editorial Coverage Report 12
Field Mag 220K Unique Visits Provided by February 05, 2024 • ONLINE Can 3D-Printed Ski Goggles Possibly Be Worth the Hype? eldmag.com/articles/smith-squad-imprin… Squad Imprint 3D Goggle Global Brand Editorial Coverage Report 13
Gadget Advisor 19.5K Unique Visits Provided by February 16, 2024 • ONLINE 78 Unique and useful sport gadget gift ideas gadgetadvisor.com/gadgets/78-unique-a… I/O MAG Imprint 3D Goggle Global Brand Editorial Coverage Report 14
BLISTER 321K Unique Visits Provided by January 26, 2024 • ONLINE Reviewer Reports: Storm Cycles, AllMountain Skis, &… blisterreview.com/podcasts/gear-30-podc… Imprint 3D Goggle Global Brand Editorial Coverage Report 15
Men's Journal 6.56M Unique Visits Provided by February 02, 2024 • ONLINE Preparing For A Backcountry Hut Trip? Pack These Things mensjournal.com/pursuits/out-of-the-o c… 4D MAG Goggle Global Brand Editorial Coverage Report 16
InsideHook 1.1M Unique Visits Provided by February 15, 2024 • ONLINE The Best Ski Gear for Any Type of Skier, According to a Ski… insidehook.com/gear/best-ski-gear-any-s… I/O MAG Goggle Global Brand Editorial Coverage Report 17
Man of Many 1.46M Unique Visits Provided by February 01, 2024 • ONLINE 21 Best Travel GiftsEssentials for Every Adventurer manofmany.com/lifestyle/travel/travel-gifts 4D MAG Goggle Global Brand Editorial Coverage Report 18
Men's Journal 6.56M Unique Visits Provided by February 07, 2024 • ONLINE A Look Inside Alaska’s Premier Heli Ski Operation mensjournal.com/pursuits/out-of-the-o c… 4D MAG Goggle Global Brand Editorial Coverage Report 19
483K
6 Best Ski Goggles of 2024 (Tested and Reviewed)
treelinereview.com/gearreviews/best-ski…
Treeline Review
Unique Visits
Provided by January 24, 2024 • ONLINE
I/O MAG Goggle Global Brand Editorial Coverage Report 20
Yahoo 424M Unique Visits Provided by February 26, 2024 • ONLINE 51 Great Gifts for Hard-Charging Skiers yahoo.com/lifestyle/37-great-gifts-hard-ch… I/O MAG Goggle Global Brand Editorial Coverage Report 21
Esquire 21.3M Unique Visits Provided by February 26, 2024 • ONLINE 51 Great Gifts for Hard-Charging Skiers esquire.com/lifestyle/health/g40735650/… I/O MAG Goggle Global Brand Editorial Coverage Report 22
blisterreview.com/gear-reviews/ski-snow…
Squad MAG Goggle, Squad XL Goggle, Squad XL Imprint 3D Goggle
321K Unique Visits Provided by February 29, 2024 • ONLINE
BLISTER
Ski & Snowboard Goggle Roundup 2024
Global Brand Editorial Coverage Report 23
Global Brand Editorial Coverage Report 24
.8K Unique Visits Provided by January 22, 2024 • ONLINE
idee regalo per un San Valentino outdoor…
.it
… I/O MAG Goggle, Survey Helmet Global Brand Editorial Coverage Report 25
4ActionSport 37
12
4actionsport
/regali-di-san-valentino-per
Pegaso News 10.6K Unique Visits Provided by January 19, 2024 • ONLINE SAN VALENTINO “SPORTIVO” pegasonews.info/joomla/index.php/moda… I/O MAG XL Goggle Global Brand Editorial Coverage Report 26
The Jerusalem Post 8.06M Unique Visits Provided by January 27, 2024 • ONLINE 8 Most Popular Goggles Replacement Lenses of 2024 jpost.com/advisor/sports-and-outdoors/8… I/O MAG XL Goggle Replacement Lens Global Brand Editorial Coverage Report 27
.it 13M Unique Visits Provided by January 22, 2024 • ONLINE Così lo sci sta diventando ecotech
ilGiornale
Global Brand Editorial Coverage Report 28
ilgiornale.it/news/wearable/cos-sci-sta-div… Brand Mention: Smith snow helmet technologies
SUNGLASS
7 pieces
Global Brand Editorial Coverage Report 29
Travel + Leisure 15.3M Unique Visits Provided by February 27, 2024 • ONLINE This is the Ultimate Bali Packing List travelandleisure.com/bali-packing-list-85… Cheetah Sunglass Global Brand Editorial Coverage Report 30
FeedTheHabit.com 53.1K Unique Visits Provided by February 13, 2024 • ONLINE Smith XC Flip Up Sunglasses Review feedthehabit.com/gear-reviews/smith-xc… XC Sunglass Global Brand Editorial Coverage Report 31
Outside Bozeman 32.4K Unique Visits Provided by February 12, 2024 • ONLINE Review: Smith Lowdown Steel outsidebozeman.com/gear/product-revie… Lowdown Steel Sunglass Global Brand Editorial Coverage Report 32
Supconnect.com 901 Unique Visits Provided by February 10, 2024 • ONLINE The Best Sunglasses for Paddle Boarding supconnect.com/tips/the-best-sunglasses… Attack MAG MTB Sunglass Global Brand Editorial Coverage Report 33
Pegaso News 10.6K Unique Visits Provided by February 22, 2024 • ONLINE GONUTS CELEBRA LE DONNE! pegasonews.info/joomla/index.php/moda… Lowdown 2 Sunglass Global Brand Editorial Coverage Report 34
Yellow Dog Fly shing 18.2K Unique Visits Provided by ONLINE What is the Best Color of Polarized Sunglasses for… yellowdog y shing.com/blogs/back-stag… Brand Mention - Sunglass Lens Tints Global Brand Editorial Coverage Report 35
Are OTG safety glasses required for the shooting range
TheGunZone
Unique Visits Provided by February 21, 2024 • ONLINE
420K
…
Mention Global Brand Editorial Coverage Report 36
?
thegunzone.com/are-otg-safety-glasses-r… Brand
BIKE
5 pieces
Global Brand Editorial Coverage Report 37
Forbes 81.5M Unique Visits Provided by February 20, 2024 • ONLINE Forbes Vetted Best Product Awards: Gear forbes.com/forbes-vetted-best-product-a… Forefront 2 Helmet Global Brand Editorial Coverage Report 38
4ActionSport 37.8K Unique Visits Provided by February 06, 2024 • ONLINE Smith Mainline MIPS 4actionsport.it/smith-mainline-mips-iago… Mainline Helmet Global Brand Editorial Coverage Report 39
Bike Radar 1.66M Unique Visits Provided by February 05, 2024 • ONLINE Best mountain bike goggles 2024 | Our pick of the best MT… bikeradar.com/advice/buyers-guides/best… Rhythm MTB Goggle Global Brand Editorial Coverage Report 40
Smith Rhythm MTB
Goggles review
bikeradar.com/reviews/clothing/sunglass…
Unique Visits
by February 24, 2024 • ONLINE
Bike Radar 1.66M
Provided
Global Brand Editorial Coverage Report 41
Rhythm MTB Goggle
New York Magazine 9.16M Unique Visits Provided by February 02, 2024 • ONLINE The 11 Best Bike Helmets for Kids nymag.com/strategist/article/best-kids-he… Zip Jr Helmet Global Brand Editorial Coverage Report 42
3 pieces
BRAND NEWS
Global Brand Editorial Coverage Report 43
Forbes 81.5M Unique Visits Provided by February 20, 2024 • ONLINE Bea Kim, 17, Is America’s Next Halfpipe… forbes.com/sites/michellebruton/2024/02… Brand Mention: Bea Kim Sponsorship Global Brand Editorial Coverage Report 44
Fit Small Business 582K Unique Visits Provided by February 16, 2024 • ONLINE How to Start a Retail A liate Program in 2024 tsmallbusiness.com/how-to-start-retail-a… Brand Mention: Smith A liate Program Global Brand Editorial Coverage Report 45
PRIME Skiing 14.9K Unique Visits Provided by February 14, 2024 • ONLINE Silvretta Montafon -
Brand Mention: Retail Global Brand Editorial Coverage Report 46
PRIME Destination prime-skiing.de/silvretta-montafon-prime…